The Russell Brunson Show - Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115

Episode Date: February 18, 2026

Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It’s about understanding that scale isn’t luck - it’s structure. When something stops converting, the answer isn’t panic. It’s new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. What's up, everybody? Welcome back to the show. I hope you enjoyed the Q&A session from our last episode. As I told you, I was doing a Q&A for the scaling online event that we did and in about 90 minutes of Q&A.

at the end. It had so much fun and so many cool questions. And so I thought I'd share them with you guys here. So if you hopefully enjoyed the last set of questions, this is kind of the conclusion of the questions from the event. And I hope you, I hope you go out from it. So hopefully in the future you have a chance to join one of our challenges. I usually do live Q&As at the end of the challenges like this. And it's just so much fun to have a chance to hang out and talk to you guys. So I'm going to go back to the conclusion of the Q&A from the scaling online event. This is the Russell Brunson show. So up next we have Chris.

And Chris Irwin Davis. Yes, Chris Irwin Davis. He is a university professor, AI research scientist. His offer is tech career coaching plus coding level AI education for Gen X mid-career pros who want to stay relevant in six-figure jobs. His plan is to run YouTube ads to a webinar to a console call. So the question is, what funnel would you build first and what would you skip? Cool. Price point is $6,000, basically.

Cool. Correct. Okay. Great question. I would do exactly what, like, literally you should just funnel hack to the one common club challenge. Because then one common club challenge we sold an offer is $5,500, so basically six, based the same price. you are teaching a career on tech coaching.

So I would look at it like, how do you restructure your offer from being just coaching to certification? I mentioned earlier today. Certification is the easiest thing that we sell, especially for people who want career, like career pros who want to stay relevant. The best way is still relevant is to be certified in a thing.

Okay. I'm working on another certification program right now, because certification programs sell so well. It's in a very similar industry that you're talking about here, but not exactly the same, but very similar. And so someone who is in a career,

who wants to stay relevant, the best way for them to stay relevant, even if they never actually learn the thing, is to add something else to their thing. Like their little initials after their name, you know what I mean? Like the BA, like whatever it is. And so what someone in this world wants,

they want certification more than they want coaching, because certification means they can go to their employer or to a future boss or someone they're trying to get hired. Like I am certified in in coding level AI education, whatever their thing is, right? And so if you just structure it differently

from a coaching to a certification, that's one of the biggest things. It's just to restructure in how you do, how you make the offer. The difference between coaching program and certification program is not a lot different. Coaching program would tell them what to do. Certification, tell them what to do,

and you have them go through the process to see if they actually know how to do it and then you certify them, right? And so like that would be the biggest shift I would make is how you structure the offer. And then I would do a five-day challenge, just like one column, clip challenge. I would go funnel hack it.

I would model it. I would model it. I would do everything, and I would do that exact same thing. So, yeah, like I said, just for context, the one Common Club funnel is in my career now, I've doing this game 25 years, the highest converting funnel I've had so far. And so I would look at that because your offer would plug into that framework flawlessly. So there you go. Chris, just model what we just did because we perfected it.

Hope that helps. All right. Nice job, Russell. Up next, we have Sophia. And Sophia runs a London family events site slash newsletter. Monetization with locals is tough, so she's pivoting to an international tourist with premium trip planning products. So I think the question, since tourists only buy once, should she start with a $100 scalable product, high volume, or a $1,000 premium service, lower volume, higher delivery cost? And how would you structure the funnel email in a mostly in a mostly one-time purchase market.

Okay, so they have a London family, so they have an email newsletter for people who were pivoting to international tourists with premium trip plan. Okay, so it's almost like a travel agency. That's what sound like Miles? It kind of sounds like a travel agency. So tourists are coming in.

Thinking of shifting to a travel agency. So right now a newsletter for local Londonites and looking to having a hard time monetizing locals and trying to branch out into people traveling to London. and doing higher ticket packages. Gotcha. Okay. All right, step number one, I would say some businesses are really easy to make money with

and some are a lot harder, right? And so you're at a spot now, you can pick any business you want. There's a billion different ways you can make money. And so it's like, should, like, you got to rebuild whatever it is anyway, should you rebuild in a business where someone's only going to purchase once?

I would say no. So if you were here and I was your best friend, I'd be like, you know what? That does seem pretty sexy and cool. The event newsletters seem pretty cool. This seems kind of cool. But the problem is like, people are just going to buy once. So it's going to be really hard to grow and to scale. And the only people are going to buy are people who want to come to London.

There are international tourists who want to come to London, right? And so it's like, that's a good business. But it's probably like a level one or level two opportunity, right? Versus you're going to put in the exact same amount of effort. to build level 10 opportunity. If you just think about this bigger, right? So there's a lot of money in trip planning, things like that, but if you shrink it down a spot

where you're only focusing on one area, man, it significantly stifles your ability to grow and to scale, right? And so I'd be coming back thinking, like, is this the right business to be in? Because you did the event news lady fountain, that's a hard business. So here's another one.

I'm pivoting to international tours to premium trip plan products. In a market where customers only likely that I want. So how do you change that? Like instead of doing it, instead of picking a market where the customers are only like to buy once, how do you find something where a customer is likely to buy over and over and over and over again? Because you get to pick your business.

Pick one that's going to be the easiest to be successful with, not the hardest to be successful with. Does that make sense? I remember, man, this is probably, it's probably a decade ago now. It was New Year's Day. No, more decade. Dang, it was way pre-click funnel. So pre-clickFun, it was free everything. I had a business that I didn't love.

It made some money, but I was like miserable. And I remember it was New Year's Day. And Tony Robbins posted the video. him and Sage, we're out there at the beach or something, and they're like, hey, it's New Year's. And obviously, you can change any time you want, but New Year's a lot of people think they can change now. So he's like, I want to invite you to change. If you're in a relationship you're not happy with, change. If you're a business you don't love, change. If you're an angel kind of went through like 10 different things, I was sitting there, I was like, but I can't change. I put so much time

and effort in that. I was like freaking out. But then I was just like, I'm not happy. What if I just changed? And I was like, but I can't because like this mental battle all day, New Year's Day. Like, I'm going to improve this. I'm going to make it better. I'm like, it's like, or what if I had this legitimately just said, I don't like this? Let me change and figure out something amazing, right? And so if you have, like, why would you pick a market, the only customers are going

to buy once? You're just putting yourself under undue stress and pressure. And I'm not sure why. Versus like, if I want to be in the travel business, cool. Like, who are the trial, like, this goes back to funnel hacking 101. Who were the people in travel business who are crushing right now, doing something I would love to do, having a ton of money. And they're having fun.

and they're like, look at that. Like, where is that little, like, segment of the market happening? And go find that and funnel hack it. So I'd go back to the research phase and like, okay, that, like, again, I don't know how much research you put into the family events news that are ahead of time. But if you do a lot of research ahead of time, before you ever jumped in that, you'd have known that this is really hard to sell monetizations. Like, the companies who are doing, like, who's making a million dollars

you're doing this? Is there anybody? If not, like, why would you get in that business? Like, I want to see, like, hey, there's a hundred people who are crushing it in this model. Therefore, I will pursue that model. And if not, don't do it. Okay. So I recommend if I was used step number one, I'm not sure if you use perplexity yet. There's a lot of different AI out there. Perplexity is the best for research.

I go into perplexity.com. I go on perplexity.AI, probably. I don't know. Google Perplexity AI. It's the one that Rogan uses now in all the Rogan podcast. They sponsor him. But I go there and be like, hey, I'm thinking about, actually, I would start with your existing business. I would type me like, I'm running a local family events news. They're rice selling old things. I'm struggling monetization. Can you show me 10 people who are, who are successfully doing this model and making over a million dollars a year? and it'll go research, pull back, like, no one's doing that.

You're like, dang, I shouldn't have built my, I shouldn't have built my business there. And then like, hey, I'm thinking about doing this. Is there anybody else who's doing it who's doing five, ten million dollars a year in this model with one location? Let me know. And it's going to find out, probably like, nope. I'm like, huh, here's what I'm really good at.

Can you find somebody else who's doing this right now, doing five to ten million dollars a year that I can funnel how I could model who's having success because I'm only going to build a business if there's a proven pathway ahead of me where I can model and make it work immediately. and it'll go out there and find a bunch of research and bring it back. Like, that's what I'd be looking for. Like, if you're going to be rebuilding anyway, build on a solid foundation that gives you ability to grow into scale, don't build on something where you have all these limitations

already happening. It's like, hey, I'm a chiropractor. I'm like, why would you do that? I love chiropractors. But like, you're in a local area. You're in Boise Idaho's 2,000 chiropractors in our valley here. Best case scenario, you're making, I don't know what they make. Not that much.

Because, like, you have so many constraints. So you have to be people, your customer have to find you within this local radius. They're not going to drive too much further. There's 22 other people. people just like you. Like, why would you start that business? Why? It's insane. Take your skill set and start a business. It's global. You can do a heck of a lot less work and make a whole bunch more money by just taking your skills set and apply it to a business as a level 10 opportunity versus level one opportunity. And so for you, that's my biggest recommendation is like

think through this ahead of time because you're going to spend the exact same amount of work building on a level one opportunity versus level 10. The only difference is you're going to make 10 times more money, 10 times simpler, 10 times easier if you pick the right business ahead of time. So that would be my feedback for you and for, yeah, hopefully that helps. And honestly, for all you guys, make sure you're building a business you actually want long term. Because it's going to be the same amount of work to build a business as 100 grand a year as $10 million a year. It's just about the opportunity you pick up front. Awesome.

And, you know, the 2 CCX program and Prime Mover Foundation, that's one of the first focuses is building a level 10 offer. Yep. And when you jump into CCX, you guys, that's, we module one to deepen that, like a level. level two opportunity versus level 10. In fact, fun fact, he doesn't like to give credit to anybody. So, but there's public podcasts of him telling this story.

But there's a guy you guys know, probably the biggest influences right now. And he came into my coaching program. At a time, he was, he roamed three gyms, right? And he's like, why can't I grow?

I said, well, you're in, you have a level 10 skill set in a level one opportunity. Right? Like, that's it. Like, you're stuck. Like, no matter how good you get,

you own gyms. You can't grow beyond, like, Like, that's it. And they shifted from there. And he's like, hey, what if we coached James, help them launch the gyms instead? I was like, cool. That's like a level eight opportunity with your level 10 skill set.

And he blew it up. And they sold that business and created a new one that's a level 10 opportunity, help him, you know, and then from there, and he's blown up in the biggest influential world. But he was broke coming into my world because he was using his level 10 skill set and a level one opportunity. And that's what I told him, right? And he shifted, done that twice now and roll up.

And he's got one of the biggest businesses right now. So everyone's like, we know how that is. yeah he doesn't like to give credit where credit is do so i'm not going to but yeah there it is it's kind of funny but he definitely was broke when he showed up in my world so we'll leave it there we showed him how to sell online then we showed us scale online so yeah if you know you know all right who we got next all right up next we have savanna reed and she sells energy healing sessions and music to help women move out of survival mode and into creating the life they want She's currently working on messaging through short form content to drive people into a MIFGY and a newsletter and plans to run ads soon.

So the question is, is that the best foundation to start making sales quickly, or what would you do slash change ad to get traction? Cool. Are the energy healing sessions like a coaching program, or is it like a course, you think? We don't know. If she posts in the chat, maybe we can find out a little more there. All right. If you're in the chat, how you say, Savannah? Oh, okay, course plus group coaching.

Thank you for, okay, that helps. Okay, that helps, Ken. Very cool. So, okay, so I still hand in the children sessions and music to women to help me survive world and living life and working in Massachusetts, and Shored, and Mifki plus Newsletter and plan to run ad soon. Cool. One of the questions, do you have an existing audience, Savannah or not yet?

Savana. Savannah. No audience. Okay, cool. All right. So what I would say is, yes, I think the structure is correct. So what I would do, MIFK's are a great thing to do when you're on your virtual book tour, right? Because it's hard to like go to, let's say you got on a podcast or YouTube channel,

they're interviewing you and they're like, where can you get more information about you? And you're like, yeah, go to sign up my $3,000 coaching program. It doesn't work very well, right? The reason, not the real. One of the reason why I write books and I give them away for free plus shipping is because when I'm on a podcast, someone's like, hey, Russell, what can learn more about you? I'm like, oh, well, actually, if they want a free copy of my book, If they go to dot com,secrets.com, they can get a free copy of my book, and it's just free,

you know, they just got a cover shipping handling, but that's so they can learn more about me. It's an easy thing to drop in the host, like, wait, you get the book for free? That's amazing. Yeah. So like, Mifke is a great thing that you can do on a podcast when someone interviews you at the end of the time. They're like, so where actually I have a really cool offer, a really cool thing where someone can come and they get 14-day trial.

I'm going to give them a free, da-da-da-da, just for testing, you know, test driving it out. All you do is go to Russell, Mifkew.com, whatever, right? It's an easy thing to promote. So I would say, yes, right out of gate, get your MIFK, get your, get your continuity in place. You know what I mean? With your, with your course and your coaching program. And then, again, the first thing I would do, even before ads, I mentioned that a little earlier today. If you heard that part of it, like, before I do ads, I would go figure out what are 10, 20, 30 podcasts I can get on?

10, 2030 YouTube videos, like, like, starting there, like, putting yourself out there. And what's cool about this. This is one of the big secrets, okay? The highest converting I had ads that I have for almost everything that I sell are the video clips of me on someone's podcast or the YouTube video. Okay. And so what happens is you go out there, you go on these. podcast and people interview and then you have a chance to talk about your your free offer that someone's going to come and get and start promoting and getting people in there right and then you can take the

video clips and you can chop those things up and then when you are ready to start running ads those become the ads that drive people back into your leveraging credibility of the podcast YouTube post wherever that might be but I think yeah for you I think that would 100% I would do that I would set the MIFki set the newsletter and getting people into the the course and the coaching program and then go out there and start getting your free media start earning the traffic getting people coming back there and that's where I would start for sure. So I hope that helps. Is there anything else that I missed?

Yes, so the question is, what's the foundation to start making sales quickly? So that's the quickest way. It's getting out there. If you have red traffic, secret check, go read that book. Read about Dream 100. I'll show exactly how to do it,

how to find the people out of all that kind of stuff so you can get on the shows, but that'd be the fastest way to start going and start running really, really quickly. So, very cool. Thanks, Savannah. I hope I said it close to correct. All right.

Yeah, Jeff Grundy, Grundy, Grundy. This is, I'm the worst at this. So I apologize. I can't even say my own name. All right. So the context for Jeff is he runs a $49 a month diabetes reversal membership. Traffic is native ads on diabetes sites to a bridge page offering a roadmap guide, which is the first three chapters of his book, to a funnel. Funnel includes a $7.95 audio book, a $1 bump for a 10-day trial, and then upsells to coaching.

So the question is how would you improve the transition from Native ad to bridge page to funnel to increase opt-ins and conversions? Cool. So Native ads are one of the harder platforms to get to work. Usually native ads are coming out to cold just so you guys know, those who don't know what native ads are, it's like Tabula and sites like that where it's like you're going to have to cold traffic. And so because of that, you have to warm somebody up because there's like it's, you have to get them from cold to warm before they're going to be willing to buy from you. So a bridge page, this is context for those you don't. know. So bridge page is basically, if you go to Boole, you're going to be getting your site on, like, CNN.com, right? So it's like those little banner ads at the bottom, like the lady pulling her face,

like six inches, you know, or like holding the weird worms. You're like, what is that? Or it's this magic fruit. Someone clicks on that. It goes to bridge page, it tells a story to try to warm them up, and then the bridge page tells the story about so-and-so, and then they go over there, and that's where you get someone to opt-in and get into that person's funnel. So the biggest thing is just, is just, you know, with conversions on that kind of stuff, it's so much of just like, like a lot of different, like the bridge page, there's different bridge page structures, right? There's like the advertorial. It's like a long form, you know, story type thing.

There's also like the top 10 list, like top 10 ways to da, da, da, and the answer is like always back to your thing, right? Or there's like a lot of different advertorial or bridge page structure to look at. And so I'm not sure exactly what your bridge page looks like. That'd be the first thing I'll look at it. I'd go try to find like 10 different versions of advertorial style bridge pages and just testing a bunch of those, right? That'd be my first, my first pass is structure. Because when I'm testing something initially, there's different layers of testing.

Like my first test is where like just test these two different headlines. It's like, let's look at radical different structures, right? So again, with bridge pages, there's probably a dozen different structurally ways you can structure bridge page. So I look at a bunch of versions of that I would test driving a different one. So again, advertorial article. PR version, listicle, yeah, like those kind of things. If you know what those are, just go to the Tabula sites and go find them and just click on a million different ads. You'll start seeing a whole bunch of variations of it.

So I'll be trying a bunch of different versions of that until you find, like, which one's going to be the winner? And then from there, it's like, okay, now let's dig down deeper into the messaging. Claude is insanely good at writing. If you guys aren't using Claude for writing, like, it's insane. And so I would go, like, after you go start finding all these different bridge pages, is like building out a swipe file of it, especially when you see a, a lot, ones that people are spending a lot of money behind. And I'd be feeding those into claw and be like, okay, we decided we're going to do listicle. Here's 30 cool listicles that we found.

Go analyze all these listicles. Tell us what they worked, why they worked, that da-da-da. And it would build like a structure for how listicles work and say, okay, now based on what you know about my offer, write me a listicle based on my offer. And then 30 seconds later, bust out like an insane version that you can go and test. Okay. So for me, it's testing bridge page types. And after you find out the winner, then coming in and then mastering copy, going deep on the copy, that's going to help you to figure out like the best version of that to run, and that's where I'd be looking at. So, and then also, like, I would just keep putting people, like, we're getting better, better conversion just by putting

our existing pages through Claude and just being like, all right, give me three more headlines. Give me two different ways to structure stuff. And, like, just keep coming out with, like, just ways to keep beating it and keep beating it. It's just playing that game of split testing and conversion and just kind of going from there. So that be the main things. And then also, Jeff, I'd also look at, I'm assuming you're doing native ads because it's hard to get diabetes these reversal stuff on on Facebook, Instagram, things like that. So I'd be looking at who are the people that, um,

that have your dream clients, um, in other places, right? Like, so I had a neuropathy, a neuropathy supplement a decade ago. And so,

uh, we kept getting shut down on Facebook and like, we couldn't, I wasn't meta back then, was Facebook. But we couldn't get most things to work there. Uh, we did native ads,

which worked. But then, uh, for us was email newsletters. Like, email newsletters, the conservative sites crushed for us. Like,

it was, uh, where we had most of our growth coming from it's just tons and tons of email newsletters. So I'd be looking at those kind of things as well. Because email newsletters, you can usually, most times bypass the British page go directly to funnel. But conservative, Republican news sites are,

those are people that are buyers. They skew older demographics. So diabetes stuff works really good to those kind of lists. Like Newsmax, ARCMAX, Newsmax, Arcamax. Yeah, like, that's the rabbiho I go down. So I would just like, take what I just said, plug it into perplexity.

Like, give me 50 newsletters like this. It'll pull them all out and you have a whole bunch of places to go start buying ads. So hope that helps. Jeff Gundry. Jeff Gundry. Great job, Russell. Is that the last one?

We have one more left. And this is from Sherwin. Sherwin states that my website sells $60,000 a year, and I've made over a million dollars with it. So congratulations. That's fantastic. Sales to individuals and not to businesses. Sherwin teaches two technical design programs, one for four. $4.5K or $4,500 or both for $8,000.

Only 1% of people who visit schedule a call and 25% of callers buy. So what do you suggest Sherwin does with the website to increase sales and convert more visitors? Also, what do you recommend as a continuity offer? Awesome. All right. Easy. This is so fun. Okay.

Your gap is only 1% of people who visit schedule a call. 25% of callers buy. So that number is insane. Don't jack with that one. Whatever you're doing there, keep doing that. 1% is what sucks. Okay, so the biggest thing that means your copy on your landing page is not good. So it's funny because I literally just did this last week.

So we're working on a new book of call VSL. So I did what Russell always does? I'm a funnel hacker to my soul to the core. So what did I do? Before I decided to write the VSL for a book of call, step number one is go find every single VSL book a call that's actively running and people are paying a lot of money on ads on. So I spent two or three weeks, me, Ben Mute,

we were going through and just like searching for book a call. VsL funnels, right? And so I did that. We went and found, I don't know, a dozen or so VSL book a call funnels. We had really good copy. And there weren't in my industry. Some were, some weren't.

So it doesn't have to be in your industry. But it's just finding, like, what is the scripting on a really good VSel that's getting something to book a call? Okay? So I find those. Step number one. Step number two, the AI that I use to transcribe,

I use Manis. So I take all these Vsels. I go to Manus. I don't know. I'm saying, Manis, can you go and just transcribe all these? So it transcribes all the videos for me. Okay?

So after we got the videos back, I get transcripts, then I go into Claude, because Claude's the best writer. I say, hey, Claude, here's all these VSL transcripts, go and analyze them all and tell me, like, what's the structure of all these VSLs? Okay, and my guess is most of the successful VSLs, their video structure is like 90% the same. They're all going to have their deviations of 10%,

but 90% of the structure is going to be identical. It was for me when we did this process, right? I'm like, cool, I have that. I said, now here's all the context of the thing I'm trying to sell, take what I sell and weave that structure you just found and it writes a new version and then boom now you got a winner you go back record the VSL replace it with one you already have and I bet you go from 1% to 5 or to 10 or to 20% but that'd be my thing is just keep redoing that that VSL process until you got something that's going to crush on it right because that's that's the bottleneck in your business

is just getting that thing to work right if you got from 1% to 5% and you keep 25% callers buying, like, you just five extra business by doing a new VSL, which should, I mean, honestly, that the research phase could take you a couple days. The writing phase take you 20 minutes and clawed and then you're recording it and getting back out there. So that would be the biggest thing I would do. I mean, exactly what I did. We have a book called VSL that's going to be going live here in probably a week or so, and that's exactly what I did. And yeah. And then second question is, how do you suggest as continuity offer? So I would do is that absolute books the call. you can place a MIFki on the thank you page of a book a call.

It's like, hey, thanks so much for booking the call. Before you jump on, I highly recommend taking this office and give you some the core foundational stuff that we do. Go check that out, right out of the gate. And then that way, between them registering for the call and then picking up the call, they have a chance to take the MIFK, and you get a lot of people who are just jump in right there. So I hope that helps.

But yeah, I would just be, I mean, if it was me, and you literally could do every week test a new VSL. Because if you get one percent, only one percent is booking a call. I mean, the book a call should be high. I mean, book a call, I don't know exact numbers, but I mean, I would guess 20, 20 something percent is where you should be at. So if you get from 1% to 10 or 20, like your business doubled triples very, very quickly. So I mean, it'd be worth like testing a new VSL every week, right? Until you want it at 10%, then 12%, then 15%. And if you keep the 25%

callers buying, like you're, you're off of the races. So very cool. It looks like we got another question just popped up here. We did. So this one's from Elaine. And the context is, is that Elaine runs paid workshop that converts 27% of people into a $18,000 high ticket offer, Roaz of 11x. Okay, so if you're, before you get too deep, if your Roaz is 11 times, that is insane. Okay, you should just spend more money. Hopefully I read that, right? Maybe it's 1.1 because 11 is insane, but it looks like 11. The real constraint is ticket acquisition. Cost per $47 ticket is around $429. but that performance only holds when doing heavy organic promotion alongside the ads.

When organic effort decreases, paid traffic alone does not convert. Ads by themselves simply don't carry the front end. So structurally, my model is dependent on high-intensity organic energy to make paid acquisition work. This creates two problems. It's not repeatable at scale, and it requires significant personal effort and limits frequency. So the question is, if you are looking at this purely from a business architecture standpoint, How would you redesign the front end so ticket sales become consistent and scalable without requiring heavy ongoing effort to warm the traffic? What structural shift would you implement so the workshop can run regularly and predictably independent of my personal organic push?

Cool. Love it. All right. Scroll up a little bit so I can see it. Okay. So, so it sounds like your vent crushes. So 27% 18K, which is amazing. $47 a ticket and your acquisition is $429. So my first thing I would do is I would make sure, because I don't know what else is happen to that funnel, but I'd have some upsells and downsells because for us, right now, selling a line ticket is $100. It's cost to $350 to sell a ticket. But we get about $140, $150 back from the funnel, right?

So upsell, one, up, all kinds of stuff. So my guess is from 47. You could probably, you know, 47, I bet you'd probably get $80 or $90. should be your, what you're getting back on the ticket sale if you've got the right upsell down cell sequence, okay? If you look at how we did it for this event or how we did it for the selling online event, it's very similar.

Basically, we have a VIP upgrade, which is, this one's different selling online, but basically, you know, it's a, we have a fly-in-the-wall version for, like, I think selling-in-line is, and there's $97 bucks flying a wall. $97 for VIP-knit flying the wall, and then we had like $497 for Ask a Question,

which the very first time we did live is that way. options sold out because it's evergreen now, so we don't have that, but the VIP day is still, we have $97. And then we have another version upsell for like $497, which is, it'd be worth to use funnel hacking and selling a line funnel to see how it works. But we have a $497 offer. We're basically after the event's done, they get calls on our coaches to answer any questions they had from the challenge, and then our coaches have a chance to upsell them. So it does great because it's like a pre-sell call, but also it's a $497 offer.

So it gives back a lot of contribution back to the ticket costs. So that's one thing I would do is to increase that. The second thing, though, is over time, your CPA is going to go up no matter what, right? So if you look at selling online, we ran it for a year. And at first, you know, this is the sad part. You really wish, like, the ad costs would stay the same over time. What happens is the more people see it, the warmer, the colder traffic, you know, like, the cost is to go up. So for us, like, the first month of selling online was like, it was, it was a $100 ticket. We're paid $100 ticket. I'm like, I'm a genius. I'm the smartest man in the world, right? And then it got, then the next month we read it, it went from $100 to $150 to take it.

but I'm like, I'm still pretty smart. They went from 150 to 200, then 200, 250, then 200, 250 to 3, 350 to 3 to 350. And I'm like, I'm not as smart as I used to be. And he kept to get up to like 500, 550, 600, right? And so for me, and what most people do is that like, when it hits like $500 or $600, it sounds like we're at, like, $429, you're like, oh, this sucks. And so that's where we came up with that $500, $500 upsell, which helped contribute back to it. But it was still like, it got $500, $600, $700, and just like, dang, do we shut the whole thing down?

like we have a machine that's working, convert, like everything's perfect. I don't want to screw this thing up. So what do we do? How do we fix this? Okay, so for me, what I did is like, it's like, I need a new way to sell this.

I need a way that's going to speak more to the colder audience, right? Because again, I was speaking to warm traffic. Like selling online, how to write your own webinar? How did like, that was the messaging here. It worked. But over time, more and more people see it. And so there's ad fatigue, people see the messaging.

People already registered. So the costs go up, up, up, up, right? So for me, it's like, I had a transition to cold. Like, how do I get a new message that's cold, this new, this unique, this different, okay? So what I did is three months ago, I wrote a new VSL. Actually, can we pull it up? Can you pull up secrets to propaganda.com?

I'll show you. But I wrote a VSL. I used Claude AI to write the thing. We had a team to design it. It wouldn't have to be as intense as the one that I made, but it could be, right? It could be very much simple. But it's a new VSL that's got a colder message.

Okay? And this VSL, it's a 50-minute-long VSL. Yeah, cool, they can show you guys a page. You've probably seen the ads for this, okay? but we've been running this now for the last three months or so. I'll get my team a heads up. They're going to pull it back here in a second. We can do screen and screen if that's easier, whatever's...

Okay, cool. So if you go to Secrets of Propaganda.com, you'll see this right now. Scroll up to the very top. I think we're missing the headline. Oh yeah, here it is. Okay, so this is like propaganda secrets exposed. It's telling the story about Edward Bernades and Sigmund Freud. It's like this kind of a cool story, a different angle, right?

And so there's the video. Actually, do you want to click play and just watch it for like five seconds? Can we pull the audio in or no? We should be able to, yes. How many guys, by the way, have seen this VSL or seen his ads? Right now, as you watch this, your brain is being hijacked. You think you're in control. But there's a backdoor to your mind that 99% of people don't know exists.

In 1914, a discovery was made that should have stayed buried. The hidden switch is the control human behavior or exposed. For over a century, a select few have used this knowledge to manipulate millions. They've made women smoke, nations fight, and complete strangers stampede to buy things that they never even wanted. The man who started it all wrote, we are governed, our minds molded, our ideas suggested by men we have never heard of. He called it the engineering of consent. And it's being used on you right now, every day. To add the red your mind, that video that made you buy, that post that made you furious, it's the same place.

same psychological triggers, same invisible stream. In the next few minutes, you're going to discover the exact system that's been hidden for over 100 years. The same dark psychology that built empires, toppled governments, and created billionaires. The question is, do you want to remain a puppet or learn to become the puppet master? All right. So, I saw that. I watched part of it all the whole thing.

Okay, yeah, so that VSL, we put out there three months ago. and what happened is the ad cost dropped again. If we went from like $7,800 an ad thing, it's like $200. And it was like $250, $275, $2.8. So right now the last 60 days, we've been kind of settled in about $350 CPA. And it's working good. And it's nice because it's scaling too really well to cold traffic.

Because it's not saying how to write a webinar. It's like this mind control persuades. Like I tried to make a colder message, right? Again, think about me. Oh, here's my, here at the food court, I'm like, who wants to learn about how you're, how you're being persuaded and mind control? They're like, that, da, blah, like, and people in food court, be like, that's actually interesting, right?

It's a bigger thing. So I'm thinking of that colder traffic messaging. But if you watch that, it's a 50-minute-long VSL, that the end of it sells $100 selling a line ticket, okay? It's not starting right now. So what's happening? That's running, and it's good. We're level out $350.

But I know within, I don't know, two months, three months, four months, the costumes are creeping up again because so many people have seen it, right? Okay, you get ad fatigue. And so then I'm like, okay, how do I do this? So right now, I'm in behind the scenes working on new VSL. Okay, so have a new VSL. The angle, so cool. You see how the CIA uses MK Ultra to mind control people.

I have an ex-CIA agent who's actually going to be doing the voiceover for it. And so that's, I'm working that one. And then that will come out. When this ad cost gets too high, boom, next one comes out. We run that one until it goes. So it's just like always making new creative on the front end. Now, again, you don't have to be insane, Russell, where I produce a 50-minute-long video

where I'm just, you know, going crazy. But you could. Or you can make a VSL. We're just talking to camera, right? You know, nowadays that, I don't know, now that AI can write such good scripts, like we bought a, where's that big teleprompter?

Can I show it? Is it hard to show? So I bought this. Oh, yeah. Okay. We'll pull up, like, so we just write, we write a VSL, okay?

Have the quad write a really good VSL for my market. We put it out, and then we bought it. teleprompter. I hate teleprompters, so I bought this big one. It's like a big screen TV. And they put it on and I speak at it. And I do my entire, you know, 20, 30, 40, 50 minute VSL in front of it. Sorry, you guys, I didn't even warn them ahead of time. This is what you get, this is, this is like the VIP day stuff. Okay. So this is the one we bought. Um, you see this? It's huge, but I can see the whole thing. I see the whole entire script. And so they have like a teleprompter and they go through and I just sit at a desk and I read it.

Actually, we pull up one driven 67 just to show them like literally what we did. Right. And so like if you don't have to teleprompted, you get smaller ones. But anyway, it's really cool. And so we set this whole thing up and then they put it on there and I sit at my desk. And I just read the script the whole thing. And then we take that and then from there, like this is a good example of one. So this was much cheaper and much easier to produce.

So just playing this one for a second if we can. You wake up and your inbox peens. Your browser opens, you start scrolling through social media. The top diets, the best business plans, productivity hacks, the universe of information is endless. With one good prompt, you can ask AI to create a hyper-personalized tactical plan for you to succeed. And yet, you're not at your dreams yet. You're not living with the body, the bank account, or the freedom that you want. The one that you know is possible, but feels just out of reach.

So what's missing? It's not the strategy. It's not the blueprint. It's not the gym membership or the course or the magic tool. It's you. thing that nobody will talk about. You are. Okay, so that one was like much easier produced. It was 90% of me just talking to teleprompter and we wrote, we put in like B roll and some

music and some stuff afterwards make it engaging. But it's a lot easier. And this one I did on a treadmill because I thought that would be interesting. So I was on a treadmill reading a script. It was hard. But most part, you guys noticed, I, again, we're writing again last week I wrote three 50 page long VSL scripts. And then we came in and recorded them the next day, now we're being produced.

but it's like you can produce really good copy so fast nowadays. And so it's just like knowing that like ad cost shouldn't go up. So they make a new VSEL to sell this thing and then do it in different angles, right? One angle is how to do webinar. One angles, for me, secrets of propaganda. One of them is CIA, MK Ultra, mind control things, right? And just picking different angles, different ways to hit the same message from there. So anyway, someone said, have you ever run a 50 minute long video as a Facebook ad?

Yes, we're 100% run it right now. So we have the short version of ads that run to the VSL. We have the entire hour-long one on there. I started doing it because if you look at Vishin Lacani has a 90-minute long VsL that he's running as an ad for Mind Valley, and it's insane. And so we ran the secrets propaganda as a 90-minute ad that's crushing. So anyway, that's the way to start thinking to this.

As your ad cost start going up, it's new creative, new landing pages, new messaging, and that'll help you get that $400 back down to $200, $250, right? And it's just playing this game. It's like, ad cost keeps going up. Okay, and you new creative, boom, new one comes in. Ad costs go up. And a lot of it's just like rotating all your creative as well. Like selling online, we hired a new team to start writing ads for it.

And month number one, they rolled out 1,100 new ads for us, right? And it dropped the CPA directly. So it's like a lot of creative, a lot of ads, a lot of things. And so you've got to learn how to leverage AI to start mass producing creatives and mass producing Vs because that's how you can start lowering all the cost across the board. So anyway, there you go. We're geeking out, you guys. Hopefully having fun.

I heard one more question. Is that true? That is actually very true. People keep buying so they can get their question to answer. You guys just bought right out here. Anyway. We love it. So this is from Clint Rogers.

And the context is our AI SaaS converts once people try it, but webinars flop. We're launching a tech stars-backed AI SaaS that creates AI digital twins, AI brand ambassadors, hyper-realistic spokespeople that generate content ads selling assets 24-7. We have 84-paying customers at 90s. to $599 a month. Cold outreach plus paid ads work once people try the product, but two live webinars flopped, low show rate, poor conversion. So the question, should we keep iterate or reiterating live webinars

or switch to automated webinars to test hooks, offers fasters? And should we pivot the avatar, stop pitching the make money with AI opportunity, and go straight to founders, businesses with a direct software offer, or run both paths? Cool. All right, Clint, great, great question. So when we first launched ClickFunnels, you guys know the model. We did a webinar, thank you page, getting them for a trial, webinar I showed on the software,

and we'd sell something. And that worked for us for a decade. It stopped working as good. So Anthony Morrison started doing this with one of his Shopify offers, where he shifted his webinar from just like showing a demo how the software works. It's like, we're going to build it together. And so he does the first 30 minutes of webinar, and then he's like, all right, go. go get a trial right now.

And he's like, if you don't get a trial right now, you need to leak, because there's no purpose for you to be here. It's only works if you get a trial. And he puts a 10 minute countdown clock and he waits. Like whenever it goes to trial, we'll go. Okay, everyone got trial? All right, everyone else, you didn't get a trial. Hang up, there's no purpose for you to be here.

You don't need like, just hang up. Like, anyway. So we end up going from like, you know, a couple percent of people signing up for trial. It's like 70% of people who are on his webinar end up creating a trial, right? And then he does the demo with him. So they're actually in the software using it.

So you say when somebody's using software, you win, right? So when we did the one comic club challenge, you notice I did the exact same thing. What happened was day number one, we talked about the new opportunity. Day number two, we got them in the software. So it's like you actually create, I did the exact same thing Anthony. I was like, hey, in 10 minutes now, we are building a funnel in click funnels. You have to have open on the screen. We're going to be doing it together. So you have to have a cancel. Go set up. And some we have to actually go get a trial and then come back and then we actually built together. And that's how we got ended up getting 1,800 people through the thing to create a trial.

Then they actually use the software and then they stick longer. So for you, I would do some version that. Don't look at a webinar, you're going to quick demo, but look at his webinar where they're actually doing it with them, right? And so, like, getting them to open the software and use it. And look at the live webinar off from like just pitching something, but like using the, if you're doing the perfect webinar structure or secret number two, is literally like them with the software

and you guys working together doing something, like getting something so they get the result while they're actually live on. So that'd be the first shift. Second one is just if people, if you're in low show up rate, my guess is make mode of AI. is going to also attract, like, you know, the broke people who want to make money with AI who are going to register, those ones are less likely to show up. They're easier and cheaper to get to register, but they're less likely to show up.

And so it could be shifting the market or it could be just having both. Like having a landing page talking about AI, having a landing page to talk about founders, and the webinar, the webinar could be exactly the same, right? It's similar selling a line. Like we can go to selling online.com and buy tickets to selling online or you go to Secrets or Secrets of Persuasion.com and learn about Edward Bernays and Sigmund Freud and then there's different things all coming to the exact same thing, right?

So just try a different version. Try a pitch by the AI. Try another one. Different reg pages, same webinar. And it's going to attract different people, right? And so it's putting out more different hooks out there out there to grab more people. So that's what I work out is shift the webinar to get people to actually build with you live and then try a couple different hooks, different landing pages on front and to bring

different avatars into it. And from there you'll find out which avatars are the best, not just like the cheapest, but like which ones actually show up and which ones actually buy it, and then, and then you can cut the ones that don't and just focus on, like, going deep on the, the ones that are the most likely to buy from you. So, yeah, there you go, Clint. Is that everybody then? You guys, what a fun VIP day. In my head, I was like, it's probably about three hours long, but I had no idea. I was like, I don't know how many questions we got, but in my head had three hours. But hopefully between, like, showing you guys all the examples,

the first 90 minutes was fun. And Q&A last 90 minutes was fun. There were a lot of unique questions from different perspectives. Hopefully all you guys got something really, really cool with that. So with a thousand ads with AI, what will this look like going forward? I don't know. I don't run an ad manager, but whoever runs ads, like it's mass ads. You've got to create a lot of ads nowadays because actually you're competing. It's people like me are creating a thousand ads a month, right?

So anyway, all right, really quick, before we break for today, let me know what is your eyes biggest aha or takeaway from the last couple days or maybe just a session. I'm curious, like, what were the things that you guys got that, like, there was the thing that, like, your biggest aha, your biggest breakthrough. Well, someone posted a big long question. Anyway, I like seeing that. Obviously, everyone's coming through here from a different lens when you come into this training and coming to the program. So just curious which ones that you guys are, like your biggest aha, the biggest takeaway was. I hope all you guys got something really really cool.

As you guys are typing those things in, using perplexity to search for people, doing their funnels, very cool. Minder to double down on the Dream 100, great. Focus on continuity, levels of continuity, mass ads, many VSL angles, perfect. Email list is everything. Grab the pile of cash in front of you.

Clint had 20 takeaways, cool, cool, cool. Using AI to talk to people as well. That's smart. Oh, yeah, AI, like, anyway, I love our copy-eatting team, but we let go our copy rating team because I'm able to write, with AI, I can write such good, such fast copy. When you learn how to use it, it's really cool. And like I said, those of you guys are in TCCCX,

when you come out here in a month or two, like at the event, I'm literally teaching my process, showing you my swipe files, what I'm doing, how I'm doing it. So if you're in TCCX, you're going to backstage pass to all that kind of stuff, which would be cool. Let's see, understand the big picture, a big breakthrough. I already do everything,

but it's like a draft for excellence. It's not done yet. That's all. Very cool. Folks on email list, more creatives. The Mifking continuity is customers gathering and paying for ads.

It's going along 2.0. Selling a line. Great sequel. The list is pile of cash. Yeah. You did 10 drag demonstrations for one book. Do more. Yes, do more drag demonstrations.

They're fun to do. It's like the coolest part. You can hang out with your audience, share cool things. It's really, really fun. I think that, you know, my plan is we're putting out a lot of front-end offers and stuff right now as a business, just during Q1, Q2, you know, throughout. And then when everything's in place, my plan is just for me not to create more products at all.

It's just like doing more dramatic demonstrations, putting people in the same books, same products, same everything. I need FHL to return. Looking for my level of that opportunity. Very cool, very cool. All right. You guys, I appreciate you all. Thanks for hanging out for last three hours. And honestly, last three, four days.

I hope you had a great experience to get online. if you did. Send us testimony. Post it on Facebook, tag me in it. It's fun for us to see the results and ideas you guys got from it. I'll have my team pull up the page again one more time just so if you haven't yet, again, a bunch of you guys joined 2 CCX in last two days. We're excited to have you guys here. We're excited to have you out here in Boise's. We can go deep on some deep on some AI stuff. But if you haven't yet, join 2 CCX, it's the upgrade from here, right? You guys know this is a level two dramatic demonstration. We practically preach.

We served you guys like crazy of the last three, three and a half days. But if you haven't yet, I would recommend join us in 2CCX program. It's really, really good. It's the next step. It's going to help you guys. Again, 2 CCX is going from where youards 8 to a million dollars in sales. Like, that's the window where this program is for. And then from there, you know, if that will get you in a circle and to keep on growing, keep on scaling along with you. Again, I'm not going to go through the whole offer. You can see it on the slides here, but it's going to be helping you to implement the Lynchman, getting all these pieces done in place so you can grow and you can scale. You know, having an offer is really good.

Again, selling the lines about creating an offer, creating a webinar, sell that offer, getting funnel and getting traffic. I was like, now you have an offer, you're making money, you have cash flow coming in, scaling online tonight. How do you take that? We're building out the value ladder and we're structuring it through the linchpin, and then we can start growing and start scaling. So if that's the phase you're in right now,

we're like, you've got an office working, cool. Come to linchpin, now it's going to restructure it, build out the value ladder, put it in the right space and start growing and scaling it. That's the next phase for all of the guys. So the way to upgrade again, go to scaling online.com slash go. If you are already in the prime mover program, the $10,000 you has paid for prime mover gets applied towards us,

which is really cool. And so, yeah, so if you invest in that, you're getting a huge discount because we're rolling it in. If you haven't done that one yet, then come in here, sign up right now for $2,500 a month or $25,000 for the year and jump right in. And if you have any questions, again,

we have an AI assistant line set up. This is our first test for this. Hopefully it worked really good. Be like 1-208-248-8-8-7-26, and you talk to AI person, and if you get stuck or you have a question, they can book you a call with one of our coaches and they can walk you through.

Or if you're like, this is cool, but I think I need to do the Pride Mover coaching program first. They can hook that up with you. I'm already past a million dollars sales. I want to jump into the inner circle. They can hook that up with you. Or for most of you guys,

just come into 2 CCX and plug in and have some fun with us. Let's run from where you are today to your one Comic Club award and get each the next tier and the next level. So, very, very cool. So, all right, guys,

I appreciate you all. If you have any other questions, again, hit up our team. There's the phone number. If you're ready to get started, scaling online.com, slash go. I hope you guys enjoyed this experience.

It's really fun to put on for you. It's just fun for me to to talk about scaling stuff. I don't get to talk about this stuff very often. And so thanks for geeking out with me at a fun level. And hopefully you guys got ideas and insights to help change your business and change your life. Appreciate you guys all.

And we'll see you guys all on the next training, the next event. All right, see you guys.