The Russell Brunson Show - The 13 Billion Dollar Secret I Learned At SalesForce Today...

Episode Date: October 8, 2018

Behind the scenes at SalesForce's DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. Good morning, everybody. This is Russell Brunson.

Welcome to the Marketing Secrets Podcast. Today, I am streaming from the Golden Gate Bridge. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so welcome to this episode. I am literally like a hundred feet away from the Golden Gate Bridge. We snuck down past the do not walk past this spot signs and we snuck down here to get some videos and some footage and we're waiting for the sunrise on the Golden Gate Bridge. It's all cloudy and foggy and it's starting to appear, but there's like 15, 20 minutes for sun pops. And so I thought I need to just brain dump on some cool things that I want to share with you guys. So a couple of things. I am out right now in San Francisco, obviously at Salesforce's big, huge event. It's called Dreamforce. And when we decided to come out here, everyone kept asking me, why are you going to

Salesforce's event? What's the point of it? And so I want to kind of tell that story to understand why we're here and the reason why I got excited, because hopefully it'll help you guys as well. So Dream or Salesforce is the biggest company in my world, right? I think they said last year they did $13 billion in sales. This event had 171,000 businesses that came to it. So my little funnel hacking live that I thought was so cool and so big is tidy in comparison. And anyway, it's funny because as we were talking about coming out here and thinking we should come, I remembered a story that I thought was really important.

When I started wrestling, I was in eighth grade when I started wrestling. I started a little older than most people. Most people start when they're kids. For whatever reason, I started in eighth grade. I remember my eighth grade year, I kind of liked wrestling. It was okay. By the end of the season, there was the state tournament. My dad took me to the state tournament.

And so we went there, and I remember sitting up in the stands and watching the people in the state of Utah, the best of the best, wrestling and competing. And I remember in the finals, two guys from my high school ended up in the finals, and they both ended up winning. One was named Matt Wood and Um, and, uh, and, um, and our heavyweight, I can't remember his name off the top of my head right now, but they both made it to the finals and they both won. I remember seeing them watching it. I was like, oh my gosh, there's these guys from my high school who want to state title. I remember going back home and I was like, I want to be a state champ. Like that just, that thought went through my head. I was like, I'm going to be a state champ. And I set that as my goal. I set it as a target. I

started going and started running, started moving. And, um, fast forward now a couple of years, my, uh, my junior year in, in high school, I won the state title and it was awesome. It was amazing and everything. And then, um, and, and it was kind of cool. Then fast forward, I went to college. Um, as you guys know, in high school, I ended up in high school, I took second place in the nation. I was an all American. And then, um, and then, uh, and then went to college and in college, I'd never, I never went to the NCAA tournament. I didn't want the nationals. I never, I never saw those things. Right. I had it as a goal. I was like, I want to, I'm going to be a national champ, but I'd never actually seen it. In fact, the first time I actually went to the NCAA wrestling

championship was after I had graduated from Boise state, which means I never actually made it to the tournament. I missed my goal every year. I never actually made it. And I remember thinking one day, I actually had a friend, BJ Wright, and he told me, he's like, he's like, his dad used to always take him to national tournaments because like, he didn't care about being a state champ. He just wanted to be a national champion, going kept going to try to be a national champion. That was his goal. And I remember thinking, gosh, I love the idea I took in the state championship. It gave me a goal, and I was able to see it, and I was able to go run and achieve that thing.

But because I'd never seen the national tournament, I didn't even know what it looked like. It's hard to run towards something you haven't seen, and you can't, you know what I mean? And I remember always thinking, man, I wish I I mean? And so, um, and I remember always thinking like, man, I wish I would've went in high school to the NCAA wrestling tournament. Um, so I could have seen it cause then I would have known what the goal was. I was seeing like, this is where I'm trying to get to. Right. And so fast forward now tell this, this event, right. Um, last year, a bunch of guys from my team came out to this event and they were telling me like there are 170,000 businesses.

Like, like they shut down San Francisco. There's like 50 different plate. Like, uh, I think there's, there's 2,600 different keynote speakers that are happening this weekend. Like it's, it's massive. There's, it's, it's, it's a whole different level. And as they were telling about it, I was like, oh my gosh, that's, that's the next level. I was like, I look at the market that I'm in. Right. And I was like, okay, when I market that I'm in. Right. And I was

like, okay, when I got started and we're looking at things like who's out there, like, uh, Bill Glazer had GKIC and that was like the biggest event company. And then, uh, Ryan Dice had traffic and conversion. And then, um, you know, infusion soft was there and leading. And it's like, I had these known people. I was able to see like who, who are the people we're trying to, to, um, not compete against like some, some situations compete against, but like I saw those things. I was like, okay, I seen, uh, GKIC with 1200 people. Like I know what that event looks like. And so I was able to go out there and build a company and get to 1200 people event.

Right. And then I saw, uh, Ryan Dyson, those guys had done traffic conversion was like 3000 people. So last year, right? Boom. We got to 3000 people. But now it's like, we've, we've surpassed all these people. It's like, what's the next, what's the next thing? Like, I don't know where to go. And so we found out Salesforce

had 170,000 businesses here. They do $13 billion a year in sales. I was like, that's the next level. Like I need to go, I need to go and witness. I need to go see it. Just like I would go to the national tournament. Cause as soon as I see it, then I can like, then it becomes real. Now I got a goal right in my mind. Um, and some of the podcast episodes in the past, I've talked a little about this, how I've just, it's been harder and harder for me to see the vision because we've kind of surpassed everything that, like all the known things, like all the known levels that I was aware of that I knew that I wanted to try to get. I had seen those levels and we worked towards them and we surpassed them.

We accomplished those goals. Now it's like trying to figure out, okay, now you've got those goals. What's the next goal? So we came here to be able to see like, here's the next target. And it's funny because even on the way here, literally we're coming here and I'm like, um, and in my mind I'm like, it's so big, like 170,000 businesses. Like, I don't even know if I want to go that path. Like, oh, like it just seems so hard and so big and so far away. And then yesterday we got here. So we flew in in the morning. And, uh, after we got here, uh, we started, uh, we went and got our name badges and we started experiencing it. Right. We're walking around. I noticed some,

some, some really cool things. So, um, if you've read the expert secrets book, you know, a lot of my beliefs on, on how to build your own culture, right? And it talked about like, okay, like you'd have a, like your tribe has to call themselves something, right? That'd be some more like a future-based cause they're all moving towards, like all these different things, right? And I started as we were going around, I started noticing and watching all these things. I looked at, so Salesforce is the name of the company. Dreamforce is the name of the event. And then when you come inside of it, all the theming and all the branding for their company

is all around this camping thing, right? So they have this thing called Trailhead. And Trailhead is like their customer success platform, right? It's like somebody comes to Salesforce, you get into Trailhead, and Trailhead walks you through the steps you need to go on to be successful. So they have a trailhead,

and then they call their people trailblazers. So everyone's like, I'm a trailblazer. You look at all the success story videos they showed. It's like, here's so-and-so, a trailblazer. They show all the companies that use Salesforce. They're like, here's this company. They're a trailblazer. And associating everybody.

If you look at all the signage everywhere, it's interesting. All their sponsors, instead of like having a sponsorship sign, they took the sponsorship. They had their designers match it. And they're like, let's say IBM was one of their sponsors. Like IBM is a trailblazer. And they have all the design and the branding of IBM, but in the mix in there. So it's like this co-branding opportunity. And now it's like all these companies like almost taking credit for their success.

Like, oh, IBM is a trailblazer. Oh, so-and-so is a trailblazer. Similar we do with our funnel hackers, right? Like a lady boss or funnel hackers, you know, everyone in all these different companies we work with, uh, our funnel hackers. Right. And so that was really fun to see. It was interesting in each of their core departments, right? So they have like their, their service delivery department. They've got their, um, their, I can't think top of my head. It's too early in the morning right now, but each department has like an actual character. And so they, these, the, the characters, um, who were on the trail, uh, on the trail head and they're all trailblazers and just, it was cool the way the branding all kind of synced together. So it's fun to see, um, some of those things.

Um, all right. So that's the first step. The next thing is, and I've been talking more about this. I don't know if I've talked about much on the podcast. There's a really cool book that I had my entire team read called Play Bigger. And Play Bigger is this book about creating your own category. And I could probably do a whole podcast episode on it. Um, but the basic gist is like in every market, there's a category King, right? And the category King sucks up like 90% of the business. And then the last 10% is like fought over by everybody else. Right. And, um, and, and if you look at like for any of us, like when we're, we're developing a business, a company, like we need, you don't want to be on the 10% that are fighting over the scraps inside of a category. You want to develop your own category, right? So that book

Play Bigger is all about like how to, how to design and develop your own category. It's really, really good. A lot of similarities between expert secrets and creating your own new opportunity, which is interesting, but I digress. We'll come back to that another day. But one thing that's interesting is that first phase of, of becoming a category king is you create and define the category. And then the second phase then is you build the ecosystem to support the category. And so you'll notice in ClickFunnels over the next month or so, us launching things that are going to be all about building an ecosystem for the category that we own. We are the sales funnels category.

And so we're building this ecosystem. And so it was cool here as well to see the ecosystem. Like if you read Mark Benioff's book called behind the clouds, um, you'll see strategically, he was like, we're building this thing that's the sales force, but we need to build an ecosystem of other people who can build off our platform. Okay. Our products and our product, our product is a platform. And you start looking at what you're creating as a platform instead of just a product, that's when you can start building out your own ecosystem. And so I know for some of you guys, like you're just in the spot where you're just building a product and you're selling it and that's awesome.

But I want you to start thinking, I want you to open your vision of like, what's the platform I could create, right? Now for me, obviously, it's the software platform. But there's platforms that aren't just software platforms. There are training platforms. There are, yeah, anything can be a platform if you just shift how you think about it, right? So anyway, so they built this platform, Salesforce, and then they built this ecosystem where people could plug into the platform. A business is going to be built on top of it, right?

In fact, it's funny. When we launched ClickFunnels, I remember thinking about Infusionsoft, where like Infusionsoft has built this ecosystem of people that all these jobs have been created because of, because of Infusionsoft, right? And, uh, and so we were real ClickFunnels, right? We want to do the same thing. We want to build a really cool platform. There's like this whole ecosystem, a whole, like, you know, all these companies pop out and like become companies because of ClickFunnels. In fact, a little while ago we were doing the math on how many jobs have been created because of ClickFunnels and it's fascinating there's like the jobs of of our employees right and then there's the jobs of our customer uh all the 65 000 customers

all of their employees and there's like then there's the external jobs there's the copywriters the designers the programmers the like all the other things and like i think we're doing the math and we're trying to be conservative and our conservative guess was about 250,000 jobs have been created because of ClickFunnels. We've created a whole ecosystem of people, right? But Salesforce has done, they've taken it to the next level, which is like, oh, it's blowing my mind.

We're walking through these things and you see they had vendor booths, right? And the vendor booths are like tiny. Like I think some of the booths people were paying, I think they said the small ones that are like, you know, three or four feet wide feet wide is like 20 grand a booth. The bigger ones are like 150, 200 grand. The really big ones are like a million dollars for these booths.

They were beautiful booths, right? But each of the booths, they all integrate with Salesforce. It wasn't just like, here's the sponsor. It was like, here's the sponsor, a Salesforce company, right? Everything's co-branded back to it. And so all these people are building products that plug into Salesforce. And now it's like Salesforce is expanding its reach with all these other companies, even though they don't own those companies.

They don't hire the employees, they don't hire the developers. But every time a new company plugs in, Salesforce grows because they built this platform, right? They are the category king of CRM. So everybody else who builds anything that's related to CRM has to plug into them. So all those 10% of people that are fighting over the scraps, instead of not having part of that business, you open up the ecosystem and you plug people into your platform. And now when those people grow, you grow, like everybody grows together, which is how you maintain your status as the category King. Ah, so much fascinating marketing theory. I could go deep into if I had more time. Um, but alas, the sun is rising over the golden gate bridge. It's looking beautiful. Ah, so cool.

Anyway, but what was cool is watching this as, as, um, all these companies who were there, they weren't just sponsors with the booth. They were all people who were part of the ecosystem. They were all Salesforce partners. And I don't know how many hundreds of millions of dollars they made just on the booth space alone. But it was really cool to see that. All right, I'm going to share one more thing. And I think I'm going to wrap it because my nose is starting to run. It's getting cold.

My fingers are cold. But Dana Derricks, who is one of my favorite people, uh, he was the inner circle meeting last week and he shared something that was really, really powerful that relates back to what we're talking about here. So he was talking about, um, if you read.com secrets, you know, I talk a lot about the concept of a value ladder, right? Someone comes in on your value ladder. If they receive value, they naturally want to send up the next level of the value ladder.

Uh, and if they value there, they'll naturally send up the next one. They keep going up this value ladder. So Dana drew this value ladder. He's like, Russell's been preaching this for 10 years next level of the value ladder. If they value there, they'll naturally send up the next one. They keep going up this value ladder. Dana drew this value ladder. He's like, Russell's been preaching this for 10 years. Here's the value ladder. He said, no, it's interesting. If you look at this value ladder on the left-hand side, what's happening? All the marketing, all the selling, all the things that you are currently doing,

it's increasing desire for a thing. Think about the books I've written, the webinars I do, the products I sell. Everything I'm doing, I webinars I do, the products I sell, like everything I'm doing, I'm trying to sell my products, but what's really happening, I'm creating desire in the marketplace for sales funnels, right? And for all the things around sales funnels

because I'm creating this huge desire. So that's the left-hand, this value ladder. And what David did is the top of the value ladder, then he went down the other way and built like the backside and went down. So it looked almost like a mirror image of the value ladder, right? So it ended up looking like this pyramid.

It goes up and it goes back down the other side. He said, what's interesting is that if you look at it from like what Russell talked about earlier, I was, I was, I talked about this concept of category Kings and building your own ecosystems.

And if you look at it from that standpoint, he's like left-hand side, we're creating desire, right? And this is a whole like supply and demand. So it increases the demand for it. Right. And he said, um, so the, the left, the left side of the value ladder is all about increasing demand and desire for the thing that you're selling,

for the category that you're developing, you're designing. And then the right-hand side of the value ladder now, and I wish I could draw this out for you guys. It would be more clear. But this is where, because the demand on the left- hand side is going up, it's creating this whole marketplace. It's creating, there's now demand. Like I just look at my world, right? Because of everything we talk and teach about, now there's demand for copywriters, for logo designers, for graphic designers, for funnel builders, for traffic generation. Like all these new jobs and opportunities and things have become more desirable. There's more desire.

There's more need for it. The demand has gone up. And so then the second side of your business now, the backside of the value ladder is where you create the supply. You create the ecosystem, right? Like Salesforce comes out, there's this $13 billion in sales, talking about CRM, in this huge marketplace of 171,000 businesses who are here, who don't tell me we're actually using their platform, right?

It's insanely big. They've created this huge demand for it. And so now the second side of their business is they create, is they fill up the supply, right? So all these other companies now that are able to plug into Salesforce's machine and Salesforce is tied into all these things and Salesforce is getting paid on every single interaction, right? Somebody with, you know,

like every single booth that was there at this place. Like any of these booths, when they plug into Salesforce and they become a Salesforce company, like, and they're not necessarily getting purchased by Salesforce, but they're, some of them are, but they're like plugging into it, right?

Where they're like, their platform's integrated with the other platform. They plug into it. Now all those people, when they plug into, and I think Salesforce calls theirs the App Store or something similar, similar to Apple with Apple is their app store, but, um, their platform is like you plug into their platform and then you get access to, um, uh, to the whole Salesforce universe. Right? So, so all this huge built up demand, then you're creating some, you're, you're, uh, the people that are plugging in the other side

ecosystem are creating, um, the supply to, to feed the demand. And it's interesting. And so, um, man, for me to really go deep on this topic for you guys would take, would take like an hour to kind of map it out on a whiteboard. So hopefully I'm not doing it too, too shallow where you're missing out on anything, but just understand that as you define your category, like I'm going to become the category king in this, in this business, in this market. Um, then on the other side of it, it's all about, um, you can now create things that, that feed, that fuel this demand, right?

You can make money on both sides of the value ladder. Um, you know, for us, we're launching the funnel Rolodex, which is like this whole ecosystem of providers, right? And we'll make a little tiny transaction on every one of the services that happens to this thing, but we've created the demand for it, right? We have 65,000 customers who are demanding sales funnel services and people are trying to find them now and it's just not been organized. We're building this unified marketplace. Everything's together. And then we'll plug that supply into the huge demand we've created and we make money on both sides of the transaction, right? And our customers become more successful because they have access to this huge supply. Um, and, uh, and then more customers come in and then it just kind of keeps building itself and it helps

dominate. It helps build in your dominance as the actual category king. Ah, so cool. So fascinating. Um, so there you go guys. So that's why we're here we're here because i wanted to see salesforce i wanted to see what the next level was and it's funny because coming in yesterday i was a little intimidated but after sitting in that room with i don't know 5 000 other businesses and watching mark benioff deliver his keynote and seeing the people and seeing the software seeing the innovation seeing the ecosystem seeing all this stuff i don't know about you but me personally i look at that i was like this is doable like this in my of time, it was so big. It was just like the wrestling national tournament.

Like I'd never been there. So my head was this huge deal. And so because it was such a big deal, I was freaking out. I was stressed out. And I choked every single year trying to get there because in my head, it was this bigger deal than it was. I remember I actually went to the national tournament, national tournament, the first time I remember sitting there and I was watching it.

I was like, this is just another tournament. Like it's on a bigger stage, but I can compete at this level. Like, I wish I would have seen this five years ago. Cause I would have shifted everything. I would have had more belief when you believe you can actually accomplish. Right. Um, it's for me, the same thing. I flew in here to San Francisco yesterday, um, scared and nervous and awkward. And after seeing it, I was like, Oh my gosh, like, like what they've created is amazing, but it's doable. Like I see the path now, like for us to, to create something that is, we could do it.

We can do it. Like the path has been trailblazed for us. Um, so we use their, their terminology for it, right? It's there. Um, even like from a financial standpoint, like, um, when Salesforce went public, they had the same revenue as ClickFunnels does today. Right. So it's like, like, and I think they're like eight years ahead of us. So like in eight years from now,

this could be ClickFunnels. Um, and I'm gonna do a lot faster though, because we got funnels and they don't. Right. So we'll speed up the process. But now I see the vision. I see the direction. I see what's possible. And now I know it's possible. Now we can go and we can accomplish it because now we believe. So that's why I came here. So for you guys, hopefully there's a bunch of lessons here in this for you guys, right? Lesson number one. Um, Hey funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest registered agent. They're like the dream team for business formation, which is 10 clicks in 10 minutes. You can build your entire

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actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today. And to get started, LinkedIn is offering you a hundred dollar credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. First lesson is for you is to go see like, like whatever you're aspiring to become like, go and find that and, and, and like experience it so you can see it. So it's not this scary, weird thing, but it's like tangible, like, oh my gosh, like that's what it is. Like I can do that. Once you see it, then you can believe it and then you can go and you can do it. Right. So that's number one. Number two, um, I would read

the book, play bigger, um, to figure out what your category is. Um, we're talking about this as a, as a team, like we didn't understand these principles when we launched ClickFunnels, but at the time, like you look at this, Voodoo came in and said, ClickFunnels is a CRM, right? Salesforce was, is the category King. Um, and if Luke goes fasting throughout history, throughout times, almost, almost never, it's like very rare. Does the category King ever get disrupted? Like once you define your spot as a category King, you're pretty much there unless, you know, government interaction comes and shuts you down or something like that. But other than that, like if you define the category and you become the King, like you,

you're there, like you're not losing it. Right? So if we came in and, like, ClickFunnels, we were, like, the best CRM in the world, we never would have had success, right? And Fusion Software is your marketing automation. If we came out, like, we're the best marketing automation platform in the world, we wouldn't have succeeded. If we came out, like, we're the best landing page builder in the world, we wouldn't have succeeded, right? Because there were defined category kings in each of those categories.

When we came out, we said, we are the best sales funnel builder in the world. We were the only sales funnel. Well, there were some crappy ones, but for the most part, we were the only sales funnel builder in the world. We defined the category. Then we created the category and now we are the category kings. And we're in a spot now where it'd be, unless I screw up or the government shuts us down or our servers explode, like we're not leaving, right? Like we have, we have, we have carved out our spot there. And so for you, it's like, you got to figure out, but I, we easily could have positioned ourselves as a landing page builder. We could have positioned ourselves as these other things, but we didn't. Instead we, we, we transitioned and we created our own category. So for you, it's like, if you're in this spot where you like, oh my gosh,

there's a category king in my market. Like can keep fighting over the 10% of the scraps, or you can say, how do I redesign this category where I am the only one there, where I can become the category king? It's the shift from CRM to sales funnels, from market automation to sales funnels, from landing pages to sales funnels. You know what I mean? That was the shift for me.

That was the shift for ClickFunnels. What's your shift? That's the next thing. The third big takeaway from this hopefully is after you figure out like the category and you're creating all this demand and desire through the products and services you're selling, then the third step in this process is how do you come back and how do you create the ecosystem to support yourself as the category king? If you build a strong ecosystem, there's no way you can crumble.

I think the strongest thing that Salesforce has is not their software. Their software's not that good. I think their movement's pretty cool. I think a lot of their branding's cool. But I think, honestly, the most powerful thing that Marc Benioff did when they built Salesforce was they opened up their app store and they built their ecosystem.

When I look at this thing here in San Francisco, and I wish I could take you guys all on this journey with me and you can walk around and see this thing. It's insane, right? 171,000 businesses are here. An entire San Francisco shut down. Literally, I can walk into any, um, the restaurant in San Francisco and they won't, if you don't have a, your Salesforce badge on, they will not let you in.

And if they let you in, all the food's free. Like Salesforce paid for all the food in San Francisco this week. Like it's like they shut the city down, right? It's, it's, um, it's, uh, it's literally insane. If I look like, what was it, the core thing that actually caused that? Again, it's not the software, right? The core thing, I believe what has maintained them as a category king, you can see level them up is the building of the ecosystem, the focus on the ecosystem. The ecosystem is what is what what, it's like the foundation that, that like solidifies your spot in the market. And so think about that for yourself. Like what,

what is the ecosystem you're building? You're building up all this demand and desire through the products and services you're selling. It's your value ladder. Then the backside of that, what are the things you can create and orchestrate to create an ecosystem for people to plug into, an app store for people to plug into, whatever that is, to fulfill the demand that you're creating. Some of you guys, you're going to certify people to do the training that you do. That's an ecosystem, right? Some of you guys are going to be building, if you're a software, opening up your platform. That's one of our big initiatives over the next year is open to our platform so that

everybody can be building on ClickFunnels. We want 100, we want 1,000, we want 10,000 app developers developing amazing apps that plug into ClickFunnels. That's part of the vision, right? Because that's the ecosystem. I want to open up the marketplace so that there are jobs that we are facilitating. We're taking this pent-up demand and desire we've been building and plugging it into all the people who want to be doing the services and plugging those things in. And as we do that, those companies will grow dramatically. The software companies will grow. They're like all these people who could be our competitors will now become our partners and it'll solidify us even stronger as a category.

Can you keep us stable? Same thing you should be thinking as well. So this is a long one. There's a lot of cool things in there. Um, I hope you guys got some value from it. And yeah, go and figure out who your sales force is and go to the big stage, check it out, and be inspired and see the path of where you gotta go next. All right, guys, with that said, my fingers are frozen.

I'm gonna go and watch the sunrise here on the Golden Gate Bridge. And we appreciate you guys. If you guys don't follow me on Instagram, you totally should, because I've been Instagramming all this. You would have seen me today sneaking past the Do Not Trespass sign, sneak down to where I'm filming right now. You see us doing all these sorts of crazy stuff.

We're filming our life in the Instagram stories all the time. You get to meet my daughters, my kids, my wife, everyone. So if you want to hang out with us in real time as we're going on these journeys you should go follow me on instagram just go to instagram.com slash russell brunson you have the app your phone log in five times a day and just check in and see what we're doing because it's a lot of fun stuff happening every day sharing uh it's like basically like my reality show so if you want to know what in the world i've been doing day by day if you want to see like while we're at salesforce given watching

us behind the scenes. See me at Benioff's keynote. Like, all those things are happening, right? Tomorrow, actually tonight, tonight we're flying to Chicago, and then we're going to be jumping in Grant Cardone's new Gulfstream jet, and we're flying, and we're going to be building a funnel for him,

with him, 30,000 feet in the air. It's going to be insane, right? So, and all that stuff will be Instagram. So if you want to follow these things in real time, come join our reality show over at Instagram.com slash Russell Brunson. Go watch our stories because we're living this marketing lifestyle and there you can

kind of follow me on these journeys. Alright guys, appreciate you all. Thanks for listening to the podcast. If you enjoyed this episode, take a screenshot of it on your phone and then go and share it on Instagram, share it on Facebook and tag hashtag marketing secrets and tag me. That way I can see as well. It'd be really cool.

And I appreciate you guys sharing. Appreciate you listening. And I will talk to you guys soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.