The Russell Brunson Show - The Aftermath of Perfect Webinar 2.0...

Episode Date: June 8, 2022

What to know how the last webinar did? Here are some details, stats, and a whole bunch of other cool lessons I learned along the way. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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I hope you guys are having an awesome. This is Russell Brunson. I want to welcome you guys back to the Marketing Secrets Podcast. Today, I want to talk about the webinar I did last night and some cool insights and cool stuff, and I hope you enjoy it. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, guys. I just got done actually getting my blood drawn. I have some really cool doctors doing custom supplements for me. I have doctors doing all these other tests on me just to optimize. I don't know, some people are getting sick lately. It's just making me all nervous. So I'm trying to like figure out all the things about myself. So going into like Russell hardcore biohacking mode and like looking at my blood and testing

it and every quarter we're going back and doing stuff and rebuilding custom supplements and everything based on that. And anyway, it was good. I actually had two different doctors testing my blood today. So they pulled out like almost a pint of blood. The phlebotomist was like, this is a lot of blood. Like, well, yeah. But anyway, it's kind of fun. So it's fun seeing inside yourself and finding out what's happening. And we have nothing bad happening, Clint and I, either of us.

But we're just doing it to, you know, to optimize and find out all the different things. So anyway, kind of fun. Yes, I'll get into biohacking. It's really fun. Well, the poking yourself with needles, not fun. It's looking blood out, but be able to see what's happening inside. He's really interesting. Um, I used to back in the day I would go and I would shotgun, you know, 40, 50 different supplements a day, not really knowing what I needed and not needed. Now it's really cool because we're able to just take the things that actually need and, um, things are optimizing us. And anyway, it's pretty cool. So, um, all right today, what I want to talk about, uh, so yesterday I did a webinar and it's the first webinar, like new webinar I've done in years.

Um, you guys know, I've done the funnel hacks webinar a bajillion times and um every year so we kind of relaunch and i do it again so we you know i i dust off the slides clean them up and then relaunch it again um but this time like we wanted we had a new idea we had a new offer we wanted to create i think the last time we came out with a new offer was to comic club x which was at the orlando funnel hacking live which was 2018 so 2018 so it Hacking Live, which was 2018. So 2018, so it's been four years since I've had a new high-ticket offer. And so we decided we wanted to relaunch our certification program. And so I went out there and decided to write a new webinar pitch and promote it.

And it's crazy. We ended up with almost 16,000 people registered for the webinar, which was awesome, which was really cool. We ended up having like, I think 4,500 people were on live on Zoom and another five or 600 that are on social watching. So almost 5,000 people watched it and ended up going for almost four hours, which is crazy. But man, it was so fun. I just miss it. And it's funny, by the time it was done, I was shot. And I did it different this time.

A couple things. We're always testing and tweaking stuff. And so if you watch the presentation, which I highly recommend you guys all watching it, maybe I'll put it as an actual podcast episode so you can hear it. Because a lot of really good things that I got taught in it would be helpful. But also, it's the first time I've redone a perfect webinar in a long time. So I had a chance to go back and tweak some things and change some things and, um, make it even more perfecter, which was fun.

But as I was doing the, this, the presentation and I spent probably a good week or so at least like in the slides and strategizing and mapping it out and just, you know, doing all the stuff to try to make a really good presentation. But as in the middle of it, I had this epiphany, I had this like, aha. And it was interesting because, you know, I was, I was wondering like, why am I spending so much time on this one presentation? Like, and, um, uh, it's interesting because, um, I was thinking about like the movie industry, right? Like people go and they make movies, excuse me. And obviously the big movies go and they make a billion dollars, you know, and the small movies will make a couple

million dollars. And it's, you know, and they go and they spend all the time, like writing scripts and hiring actors and filming the thing and the editing and then the promotion and all this stuff. Right. And I don't know how much most movies make. I don't know what the average is, but you know, this was like the equivalent of, of producing a movie if you think about it. And the reason why it was okay and fine for me to dedicate the time, like you think about it, you know, last night was opening, it was the opening premiere night and we did just shy of a million dollars and whoa, a bird just almost hit me, hit my car. Sorry.

Yes, we're live. Yes, I'm driving while I'm recording this. I'm safe though, I promise. Anyway, it was interesting because, yeah, we did just under a million dollars in sales. It hasn't been 24 hours yet. So by 24 hours, I'm Mark will pass that, which is cool. But I think about movies like opening premiere night, right? They open up and they go in the box office, they did X amount of, you know, $10 million themselves opening night or whatever. And then, and then they roll out for the, you know, the opening week, which is where the most money comes out. And then from there,

you know, they run it for a couple more months in the regular theaters. And it goes to like the dollar theaters. Then it goes to the Netflix and DVD. Well, at least it'd be DVD. You stand up in blockbuster, but now it's like it's on Netflix or red box or, you know, but they're making money with their whole thing. And they put that much money in a movie because if they do it correctly, over the next 12 months or so, it could make, who knows, big movies, billions of dollars, normal movies, who knows, 5, 10 million bucks or something they might make on an okay film. And I was thinking, conceptually, this webinar that I did, we perused, put a lot of time and effort into it, plus the product on the back end, which is a brand new certification program that we're really proud of. You know, that, I mean, it could and it should be like, I don't know, it's a 10, 15, $20 million a year business. Now it's done. And it took, you know, obviously there's the product side and the business side.

We had to set up and get all structured. But then there's like the marketing, you know, it was a good week of hard effort on my side. We were creating the slides and the presentation, but it was like making a movie, right? And that movie will pay me now every single year for this year and hopefully every year for next who knows how long, which is kind of cool. So it's like the equivalent of making a movie. I've seen about that. I'm like, man, this is such a cool thing. Like that's the art that we get to be part of that we get to do and we get to create, right? Like I'm not, you know, I'm not making movies, but I'm making these things that also produce cash. It's a presentation. It's the art that we get to be part of, that we get to do and we get to create, right? Like, I'm not, you know, I'm not making movies, but I'm making these things that also produce cash. It's a presentation.

It's a, you know, and my thing was longer than a movie. It was almost four hours long. I think my presentation was almost two hours. And then I had a whole bunch of funnel builders come on and tell their stories, which was so cool. They showed their story. Everyone had a different angle of how they did it, why they did it, and what their life looks like now because they did it. They were going for almost four hours. Oh, some of the other things we did that were like some of the tweaks and the, the changes, um, instead of just like doing the webinar, I was trying to like, I had a camera on

me. So I was looking at the webinar. So looking at the audience while I was going through the slides, which was fun, but also like more. Normally, I'm doing a webinar. No one's looking at your face, so you can just be normal. I'd have different video clips I'd play during my presentations. I'd sneak out and get a drink of water or take a break. Whereas this one, everyone was watching me the entire time. There was no sneaking away. I had to be on for four hours. That made it twice as tiring. I was so worn out from it. But it was really, really cool. I'm not going to lie. As proud as I am of the presentation, there's stuff I didn't get done in time. Two of my friends that are in the Category Kings, Mastermind Joe and Eileen,

George Oletti and Eileen Wilder, who are both speaking at Fun Hockey Live this year, by the way. You need to come hear them speak. They're some of the best stage presenters I've ever seen. And at the last Category Kings event, they shared this framework of how they do their presentations. In fact, you'll notice I was trying to weave it into everything, the whole presentation, but I ran out of time.

But I brought some things that I learned from them and weaved them in that were so powerful and so cool. In fact, I had people tell me, like, man, you added stuff to the perfect webinar this time. And I was like, yes, these are all things I learned from Joe and Eileen that I weaved into it that were so cool. In fact, I had people tell me like, man, you, you, uh, you added stuff to the perfect webinar this time. And I was like, yes, these are all things I learned from Joe and Eileen that I weaved into it that, um, were so cool. Like I said, if I do this presentation again, live, um, if I spend another, you know, two or three days off time, enough time to get it all polished and add some of these other elements in that I learned from them, but just, uh, the structure, how you tell stories and how you weave people into those stories and how you, how you

bring like they, like the bad guy, like the other person into it. And, and, um, like so many cool things. But anyway, I challenge you to watch that webinar. Um, I'm not sure when this podcast will go live, but, um, again, maybe I'll, I'll post it as an episode here inside the podcast. It'll be kind of fun. You can just listen to it. Um, if not, I'm sure on the email list, you'll get emails promoting it. Um, but it's for the new funnel builder program on the email list, you'll get emails promoting it. But it's for the new Funnel Builder program. So worst case, it'll be at funnelbuilder.com eventually. So maybe if you want to go search for it, go watch it. You can see it there. It was also fun because we're talking about this concept, which is how you make money as a funnel builder and not building funnels for

yourself, but for other people. And obviously, we try to be as compliant as possible. It's like, how do we do an entire four-hour presentation about giving income claims, talking about how much money somebody can make or anything. I'm very aware of the rules that the FTC and the government has. I try to be very respectful of those and be as careful as possible in everything. It was fun because everyone's wanting to share how much money.

Everyone wants to share. They're excited. They want people to get it. I told all the funnel builders who came on this case, I'm like, you can't talk about how much money you made. You can't share. But people understood that we did this and this and this. I'm like, I know, I know.

But the FTC does not want us talking about income claims or sharing financial numbers or stats or things like that. It was funny because just watching them also try in the testimonial section to like, you know, to tell their story and like, ah, like, I wish I could explain to you guys how amazing this is, but trust me, it gets so good. And like, I don't know some of their stories, their numbers. And it's like, oh, it's so, so interesting. But anyway, I had a good time. It was fun. So tell you this for a couple of reasons. Number one, um, think about that as, as the way you're doing stuff, like you're writing a movie, like you're producing a movie, you're doing the editing, like look at what you're creating as that, right? You got to create the product, the marketing,

the promotion, all that kind of stuff. And if you do a movie, right, man, imagine making a million or 10 million or I don't know, again, not making income claims, but just imagine like that's the equivalent of Hollywood movie, right? You see when the movie comes out and you see what they made on opening night and a box office sales during the weekend and stuff like that. Like same thing can happen for you and your webinar. So spend the time going right to webinar. If you haven't yet go to perfectwebinarsecrets.com, pay seven bucks, get the perfect webinar script. Same one that I use for this webinar, study it, master it, learn it, understand it. Um, also read the expert secrets book. I go deep into the psychology of the script there. Um, but yeah, like that's the, that's the game you guys. And it's, it's such a fun game we

get to play. So I hope you guys enjoy this. Uh, I'm going to hit the office to look at the aftermath of the webinar today. We get to plan out the-up sequences and the replays and how it's going to work and all the rest of the campaign because my goal is to triple what we've done from the live webinar to the closed cart. So we've got to go execute that now, which is the next part, right? We execute the product.

We execute the fulfillment of the product. We execute the promotion of the webinar. Then we execute the actual webinar. Then we execute the campaigns that follow up the webinar to increase the close rate and sales, and then we'll go execute the fulfillment to make sure people have the most amazing experience of all time. And that's the game we're in. Like, how fun. This is such a cool, I don't know, such a cool business, such a cool industry.

If my voice sounds weird, my voice is totally shot. You guys can probably hear it. This is Raspy Russell. No, this is Russell who spoke for four hours straight yesterday, yelling atop his lungs, whose throat and voices is punishing him today. Oh, man. So much fun.

All right. Thanks, guys, for listening. I appreciate you all. Go write your webinars. Now's the time. Write your movie. In fact, it's funny. In the webinar, I told a story about,

I think it was John Lennon told Paul McCartney, uh, he said, we should go ride ourselves a swimming pool. Um, which the story behind that is like, they wanted a swimming pool. So instead of going and paying for it, like, Oh yeah, let's go ride it. Let's ride ourselves a swimming pool. Let's ride ourselves a song that makes us enough money to pay for the swimming pool. And, um, yeah, for you guys, go write your swimming pool, go write your webinar, go write your, what is he looking for? Your swimming pool, your house, your vacation, go write it, write that webinar and, uh, and have it pay for itself. All right. Thanks guys for listening. Appreciate you. And, uh, we will talk soon. Bye everybody. Thank you for listening to the marketing secrets podcast. If you've loved this episode,

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