The Russell Brunson Show - The End Of The Information Age... The Next Phase Is ____

Episode Date: May 17, 2018

I heard something really cool today while listening to Frank Kern's podcast and I thought I'd share it with you. In this episode Russell talks about listening to Frank Kern's new podcast and why he says that the information age is over. Here are some of the other things you will hear in this episode. Why Frank considers the information age to be over and why Russell thinks that is so profound. Now that the information age is over, find out what the next phase is. And see why the specialized insights you have are going to so important. So listen here to find out why Russell agrees with Frank Kern when he says that the information age is dead. Transcript - https://marketingsecrets.com/blog/the-end-of-the-information-age-the-next-phase-is-____ Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson, and welcome to a late night Marketing Secrets podcast.

So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. What's up everyone? So I'm heading home from the office.

It is like 12.35 at night. This is like our second or third late night in a row. But I want to say something. If you've been listening, I think we're on like episode 462 or 463 of this podcast. You probably remember many, many, many all-nighters where we were at the office till four or five in the morning like five or six days in a row trying to launch click funnels and build the empire and grow everything and we don't do that very often anymore but todd and ryan are in town so last night's we've well we pulled all-nighters but they haven't been real all-nighters we've been last night well last time we were there till two tonight was 12 30 so it's pretty good but i think in our old age we're

getting older and we're like you know what we should go to bed so we're not as hardcore as we used to be which is good so for those of you guys who are hustling entrepreneurs who are at the beginning of your journey feel free to keep doing it because i did it for a long time but i think maybe i'm maturing i don't. I told my kids that I will never mature and that I'm not like the other boring adults. So I don't want to like completely mature, but it's kind of nice to go to bed by, by one. So anyway, take that for what it's worth. I have no idea, but I want to share something cool with you guys today that I learned from Mr. Frank Kern. So Frank is still one of my favorite people to study from. Um,

and he's got a new podcast that came out called your next million dollars. So if you are looking for a new cool podcast, Frank is man. Um, and, uh, in the last one I was listening to, it was really cool. Um, um, somebody was interviewing him. I can't remember exactly. Um, anyway, I don't know if I caught who was interviewing him, but in the interview, he asked something about like information. He says, information dead, like, is it still the information age? And, and like, you know, are people still buying information products and things like that? And Frank, as he usually does, said something brilliant. And I was like, dang, um, it was awesome. So he said, he said that he feels like information is dead, right? There's so much information out there. It was the information age for the last however many years, right?

He said the problem right now is not people can't find information. Instead, information is everywhere. There's so much information. He said that today, the future is not information. Here's a 20-module course. I'm going to teach you everything about blah, blah, blah. He said that the future is insights. Like what are your insights? Like, Hey, this is the, this is the tweak. I found the nugget, the, the insight that you missed. And he said that

we're shifting from information age to an insight age. The people that are getting paid the most money are not necessarily the ones who give information because information is free. It's the ones who have the insights. It's the ones who were able to come in and be like, no, like here's the thing you need to shift. Here's the tweak, which is why coaching consulting does well. It's why, um, uh, I think a lot of times the stuff that we're doing, you know, click funnels. Um, we, we were talking about this the other day. Like if you look at the marketplace pre click funnels and before everything, um, there were a lot of people all out there selling and there's still people telling, I'm sorry, I should not say that there used to be, um, a lot of people that, that I

know that people used to do product launches every week. These huge ones are selling $2,000 courses over and over and over again. And like, it's been interesting watching as that's kind of faded. It's still happening, but it's not to the, to the, you know, the scale that it was before. I think it's because, you know, um, especially our company, we're able to give away such amazing information for free because we make our money in the tools, right? Like the software is where we make our money. And then like my inner circle is about insights. It's not about like, here's, you know, all the stuff to learn. It's like, here's the insights, the tweaks for you. Um, it's the accountability. It's like these other pieces, right? Two Common Club X coaching is

about accountability and about the systems and things like that. And so, you know, when we were pitching at the Fun Hockey Live event, we launched the new Two Common Club X coaching program. And while we gave people information, like tons of information as part of it, that wasn't the pitch because, you know, they have information. There's all the information I'm publishing for the last four or five years. Like it's everywhere, right? 460 something episodes of the podcast, a million YouTube, like the content's there, but it's like the systems, the insight, like those are the things that are becoming more and more valuable.

And so start thinking about that for you guys as you're, as you're publishing, like how do you make it where you can, you can give away your information because the other piece of it becomes more, more valuable to, you know, for me, the software, maybe it's the systems, maybe it's the specific insights that you have. Um, but anyway, I thought it was really cool. And Frank said that I was like, that's really cool. The information age is ending and it's the age of insights and that's really where the value is at. So anyway, I thought that was really, really cool. I thought I would share with you guys. Hey everyone, real quick. Um, I just got done recording this podcast and I was heading in the house and I went back to find Frank's podcast, listen to it again, because I just wanted to

make sure that I kind of had said it correctly. And as he does, sometimes he said it way better than me. So I want to kind of restate one piece so that I don't miss it. Cause I think it's the key to the insight you guys need. So what Frank said is that, um, the information age is, is, is ending. There's all this information. Most of us are overwhelmed with information. And what he said was the insights are big because what people want is they don't want, here's more information they want. What's the one or the two things you need me to act upon to get the result I need. And so that's the insight. And so it's shifting from, you know, here's my 80 hour course to boom do this and this you get that result um it's the insight so anyway i just wanted to kind of

re-emphasize that uh here in this podcast make sure you guys didn't miss out on that message that was the key and like i said the way he said it was so cool i just had to come back and restate it so thank you frank you're amazing and i will jump you guys back into the rest of the podcast. I am home now. I'm in the garage. I'm going to go to bed. So appreciate you guys have an amazing day. Go build something awesome. We're working on some fun things and it's just, it's, it's exciting. Um, I'm excited to show you guys over the next, uh, 12 months between now and next year's final hiking live, all the cool stuff coming out, working on, um, the, the bigger rollout of action XMD, which is so cool. We have all new on door onboarding, um, dashboards and UI that's going live in the Apple next few months. You will see, um, and then really cool feature stuff coming

out. Um, our new CRM that I was showing off today on Instagram. If you're following my Instagram, you saw that, um, it's really, really cool really cool um our new membership sites are so many cool things so um hope you guys are okay with this over delivering we'll keep making the software better and better and better for you guys but um just today and having todd and ryan here who if you guys know todd and ryan todd is my co-founder um ryan's one of our partners they're the smart dudes them and their teams who build this amazing software and it's just fun seeing all the cool stuff they're doing and um we've basically since last december we've more than doubled the size of our development team which is cool means we're moving faster on things we're getting more stability um they were able tonight

to double the size of our databases which means we could double as many members we have and we have any kind of load issues uh which is. They're doing one more thing probably next week or two that'll double again. So we're going to 4x our capacity, um, which is amazing for all of our ClickFunnels members. These things are moved faster and like, anyway, just so many cool things and I cannot wait. So make sure that you are listening in and make sure you're subscribing, um, and connecting to all the cool stuff we're doing. Cause we are literally giving you guys all the info for free for the most part. Um, you know, my free plus shipping books are free. Like there's the information's there. And now we've got the tools and the insights on the backside to help you guys and get you to where

you need to be. So, um, that said, I'm going to bed. I will see you guys later. Have a great night and we'll talk soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.