The Russell Brunson Show - The Funnel Wrapper... My Newest Invention

Episode Date: July 4, 2022

I'm not sure if this is crazy or brilliant, but I'm really excited about this new evolution of funnel building. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. Hey, what's up? This is Russell Brunson. And I hope you don't mind, but I want to brainstorm an idea and a concept that I'm playing with in my head that I think may be the greatest thing since sliced bread. But I'm not positive. But I think it might be. So I'm working on two of them right now.

So I will have practical real of them right now. So I will have practical real world data back in a week or two or a couple of weeks. But right now I'm in the brainstorming phase and thought I would share here on the podcast. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everybody, hope you're great.

So I keep trying to figure out like, you know, how to, how to increase everything, right? What's the next step? What's the next, the next thing to, to grow our business? And with ClickFunnels, it's, it gets harder all the time because like we've tapped out of all the little things, right? Like if you're trying to grow a company from zero to a million, there's a whole bunch of low-hanging fruits easy to do, but trying to go from 150 million to a billion,

it's different. It's not like, oh, we need to create one more ad or one more front-end funnel. The little things like that don't drive the needle big enough at scale, and so that's where I try to figure out different ways to drive things at scale. So there's big things we're working on. There's like internationalization, right? Like, like doing,

doing, uh, you know, all the books, different languages and the software, different languages, and those things we're working on that'll, that'll be big needle drivers, right? There's in fact, Oh, did you guys listen to the Joe Rogan interview with Mr. Beast? Kind of fascinating. But one of the biggest things he said is that the way they grew their business, the fastest or the biggest was taking all their YouTube videos and then like translating them to different languages and having the entire channel in different languages, which is so cool. And so we're doing it with the books right now, and then we're going to be doing it to all the other things. So a lot of really cool, fun, exciting things happen in there. But

anyway, this is one that I'm excited to try. So this, this is something anybody who's got a lot of content could also try and test out and things like that. So what I'm like the working hypothesis in my head, and I have a couple of names for, I'm calling this like internally, I'm calling this the funnel wrapper, but it'll probably shift to the, to like an actual sexy name later. But as of right now, it's called the funnel wrapper. But right but right now as you know like we have funnels right we have a book funnel and webinar funnel and things and so we drive ads to a funnel they hit the funnel they go through the process and then they it ends right there's a beginning and an end and then we push into webinar funnel and so we're always kind of like we have our big email list we have traffic we have all these

things we're pushing them they're bouncing into these different funnels going through the process and then it kind of ends and we start back start back over. And maybe we have ascension and value ladders moving from step one to step two, and all those things are great, good marketing automation. But this is kind of like, I want to take a step back and how do we really change the needle, really move something? And so I had this idea,

and we're testing it in two different places. One of them is, and this will probably be live by the time you guys hear this, you could see it. So if you go to fhlsecrets.com, fhlsecrets.com, this is an example of me creating this funnel wrapper or this universe that's wrapping a whole bunch of amazing content into the sales gauntlet or something. I don't even know. And so the principle is like we're trying to sell more Funnel Hacking Live tickets, right? So I have, obviously, FunnelHackingLive.com. We push people to there.

They register and they can buy tickets, right? So we drive emails there. We drive ads there. I do webinars there. A whole bunch of stuff happens there, right? And people buy tickets there. And so I'm like, well, I want to be able to talk about it more often because with selling events, it's just got to be in front of people's minds all the time. And so how do I get them to want to keep thinking about it and talking about it?

And how can I keep bringing it up without being like the annoying pest Russell, right? Like, yeah, Russell, we know Funnel Alchemist is coming. Thanks for the 500th email. How do I put people into a universe where they're excited to get the emails and all that kind of stuff? And so this came on the back of, for the Funnel Builder Certification Program, I've been recording all the modules on summit funnels and squeeze page funnels and survey funnels and just all different funnel types and all sorts of stuff, right? So my mind was kind of in the middle of this whole thing. And during, as soon as I finished recording, I went actually,

from there I went and went hiking for four days with my kids. I had no internet access, so I just thought, was thinking these things in my head. And so this funnel wrapper principle is kind of the output of all those things, right? So here's the principle of the funnel wrapper. So someone go to like, again, fhlsecrets.com and on there it's like, hey, if you opt in, you can bring and give you 10 of the best presentations of Funnel Hacking Live. And these presentations are like, they're amazing, they're rare, they're whatever,

like something, some really good hook to get them to register, right? So after they register, they enter into this universe. And so this universe has an email list that's not coming from Russell Brunson, because I want to put people through a lot of different universes. And so instead of just having it be, you know, 20 emails from Russell a day, they're getting, there's like, you enter FHLsecrets.com, the email's coming from FHLsecrets. That way you know where it's coming from, it's very specific, and it's this universe you've entered into, right? So they opt in there, and then what happens is we kind of do a little mini product launch

wrapped on or tied to content, right? So for example, we have the FHL, if I'm not mistaken, I have documentaries. So the very first thing they do is they get the documentary. And we would use, we're planning on using DeadlineFunnels.com, the software, to make it so that this, after they opt in, they have 72 hours to go and watch the documentary, and the documentary expires, right? So there's this built-in product launch happening, right, with an opening, a middle, and a close. So the first email's like, hey, go watch the documentary. It's going to be here for 72 hours. Second one's like, hey, tomorrow goes away. And third email's like, it's gone. That's your shot to listen to, right? With an opening, a middle, and a close. So the first email is like, hey, go watch the documentary. It's going to be here for 72 hours. Second one's like, hey, tomorrow goes away. And third email is like, it's gone. That was your shot to listen to,

right? So it's a little mini product launch. And the documentary is content, but then obviously it's talking about FHL and it pushes people to go get a ticket to FHL, right? Then it transitions. Now I pick a presentation from Funnel Hacking Live. So let's say I pick Prince EA's presentation. And so now that they finished the first, the first, you know, content product launch inside this little universe, inside the funnel wrapper, now it's like, hey, here's one of my favorite presentations from Funnel Hacking Live, it's from Prince EA.

It's going to be live for 72 hours. So they go to the presentation on the page. There's an intro for me saying, hey, this is who the video is by. This is why I had to speak. This is why it's so cool. And they show the actual presentation. And when the presentation ends, I come back on and I can do a stack in the clothes to sell tickets, right? And so now we have 72 hours to go watch a Prince of Ye. So they have an opening like, hey, new video's live. Hey, it's going down tomorrow. Hey, we're closing cards. The thing disappears, right? So now there's an open and close urgency scarcity and then it disappears and then the next day we open a new

one and so we're going to have 10 presentations happening in this thing and so every three days there's a mini product launch it's not tied to like hardcore pushing like an offer but hardcore pushing a content that expires and it disappears, right? And so we look at this whole thing, people opt in, but now I have 30 days to give them three days of, you know, basically launching three content pieces that are wrapped with a pitch that pushes people now to the actual funnel, right? And so someone does this, basically they opt in and it gives me 30 chances to present them Funnel Hacking Live tickets without them feeling like I'm presenting them Funnel Hacking Live tickets, right? And so that's the gauntlet or the funnel wrapper or the universe or whatever

dramatic demonstration. I've got like a dozen names I keep using interchangeably, but that's the principle, right? So think about this with all different like things, like content stuff you have, right? I was thinking about the summits i've done in the past like we did the 30 days summit right and 30 days summit's amazing but right now if you go to 30days.com and you register basically day one you get the first five presentations day two you get the next five day three you get the next five it expires um or excuse me first 10 20 30 so it's like three days of promotion the ends i was like what if we took all these recordings instead dripped it out to be like this product launch

where we figure out what's the core offer we want to sell in the back of 30 days. So maybe it's the One Funnel Away Challenge or maybe it's Quick Funnels Trial or YourFirstFunnel.com or whatever the next thing we want to sell is, right? And so then they enter this universe. They register for 30days.com.

After they register, then boom,com after they register then boom it's like hey here's the first presentation let's say it's trey luellens and so we go and we show them trey luellens presentation we explain it um or you know i video me explain why i picked it and then boom it shows trey's presentation afterwards i come back on i do a you know a stack on the clothes present pitching whatever the the core offers for 30 days, right? And then again, 72 hours, boom, boom, boom. And that becomes the first one. And the next presentation is, say, Liz Benny's. And that happens for three days.

And the next one is, and each of these content pieces, now instead of just being a typical summit model, they get three emails, three different days of training, it disappears. Now it's 30 trainings that are all wrapped over three days. So that's 90 days of me trainings that are all wrapped over three days that's nine what's that 90 days of me dripping the most amazing content of all time that are anxiously excited for and then wrapped around that content is the offer for whatever the front end thing is i'm trying to

actually pitch and promote and that just keeps happening so now all of a sudden this this content i created this is underperforming now now becomes this 90-day gauntlet or funnel wrapper or something where it's just insane value insane things things, expiring content happening every single day. Emails coming from 30days.com, 30days.com and not from russellbrunson.com, right? Or from Russell Brunson. So it's like its own little universe of content and product launch and expiring and all that kind of stuff. And I have a million things I could do that with, right? I'm sure you do too. Like how much content have you created?

How many podcast episodes? Like every podcast episode should be this content that's wrapped in a pitch back to whatever the core thing is, right? Anyway, so yeah. I feel like this is like a way to wrap your entire value ladder in content that gets, I don't know, who knows? So this is the working hypothesis and the working name. I don't even know if this name is any good. But like I said,

we'll be testing it out. The first one that will be going live is fhlsecrets.com. So I'm assuming it'll be live by the time you guys get this. Go check it out. Let me know what you think. And if it works good, you'll notice I will be doing a lot more of these funnel wrappers that bring people into these content universes with expiring content that pushes people into the front end funnels. And the goal of it obviously is to provide value, warm the customer up, and then get them to where we need them to go. So anyway, I'm excited.

I hope that this helps at least stimulate thought in your minds of cool ways to increase how much money you make from every single opt-in and lead that comes into your world. And with that said, thanks so much for listening and we'll talk to you soon. Bye everybody. Thank you for listening to the marketing secrets podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever,

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