The Russell Brunson Show - The Greatest 'Funnel' Opportunity That Everyone Missed (Including Me)
Episode Date: October 31, 2021Inside This Episode... We're talking about an exciting internet marketing opportunity that's been hiding right under our noses, and we didn't even realize it. Experts Mike Schmidt and AJ Rivera join ...the conversation to share the 'loophole' they accidentally found that nobody knows about yet... and how you can turn this specific 'funnel' into a thriving BUSINESS. Listen Out For: Why people are losing upwards of 96% of their (and how to PLUG that hole in your business) ​The BIG difference between a Website and a FunnelHub ​How you can quickly grow a service-based business or agency building FunnelHubs for other businesses Like This Episode? You can learn more about building a FunnelHub for your own business, or starting an agency that builds FunnelHubs for others through Mike & AJ's training program called FunnelHub Launchpad. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Those people who are here, who have been in internet marketing,
they've been trying these things, they've been struggling,
like help them understand like there's this opportunity.
Like even if this isn't like your end goal,
like maybe someday you want to write a book and you want to be an expert,
you want to, you know, whatever, launch your own e-commerce brand,
like maybe you have big visions for something else,
but like this is something you can do today. Hey everyone,
my name is Russell Brunson. I want to welcome you back to the Marketing Secret Show. I'm here
today with two special guests to talk about something that I am so excited about. One of
the biggest opportunities I think I've ever seen in the internet marketing world. It's something
that literally was under my nose for years.
I didn't even see it.
In fact, I openly mocked it in front of thousands of people.
And it wasn't until two of my friends who are our guests here today on today's show
showed me a way to look at it differently that changed everything.
In fact, it was so exciting for me that I literally wrote them a check for $25,000.
They do this for my business today, which was really cool.
But then they did it for pretty much almost every other influencer industry over and over and over again.
And after seeing how easy it was to sell me and other people, uh, I was like, Oh my gosh,
like this is, this is not something that I want. Everyone wants this. And I, I started talking to
Mike, like this is becoming a business for you guys. Right. And said, yeah, in fact, not only
we sold it to all the influencers, like we're selling these local businesses and they started
showing me the numbers and the stats. And I was like, this is one of the greatest
opportunities I think that are, that are happening in the marketplace today. And nobody knows about,
nobody's talking about it. So I've got them on the podcast today to talk about it, to show
what the opportunity is, the loophole they found, how it fits into anybody who's doing any kind of
online marketing. Anyone who's a business owner, it's a loophole that has been sitting under all
of our noses for the last four or five years. And it's here today. You guys don't know what it is. And after you understand it, a couple of things,
number one, if you're a business owner, you can apply this to your business and you're going to
see dramatically increase in sales, which is cool for the business owners. For those who don't have
a business yet, or you're trying to figure out like what's your big opportunity, like what's
the thing you could be using? Um, they're going to show you guys how they, you can literally take
this principle. You're gonna learn about on the podcast episode, turn it into an agency, and they're going to show you how it all works. And you can start doing this
for other influencers, for business owners, for authors, for local companies. And it literally
can become a business overnight. And that's what I'm excited for. So that's what we'll be talking
about. These guys have done it. They've proven it. And they're here today to kind of talk about it.
And so with that said, I want to introduce our two guests to the show, Mike and AJ. Welcome you
guys to the Marketing Secrets Show. How are you guys feeling today?
I'm feeling great.
Thanks for having us.
Heck yeah.
So I'm excited for this, again, because I'm a customer of this.
I'm someone who's been using it.
I've seen the benefits of it.
But I think more importantly for me, the reason why I'm excited to have this on the podcast
is because there's so many people right now who they love learning about marketing and
business, but they haven't figured out how to make money yet.
And I think this is a tool for the business owner to use, but even more so for people
who don't have their own thing yet, they're looking for an opportunity.
This is an amazing opportunity to start a business.
It doesn't take a ton of money to get started out the gate and you can start generating
money pretty quickly.
Um, when you understand these principles and so, um, but to begin with, I want to talk,
like we need to explain the concept and I'm going to tell you guys what the word is, but
they're going to explain exactly what this means. The word we're going to talk
about today is this concept and this principle called the funnel hub. And some of you guys may
have heard this. If you've been funnel hacking live, they've spoken twice at funnel hacking
live about this is how excited I am about it. I think you're the only speakers to speak twice
on a topic ever. Um, and so, um, but I want people who don't know what a funnel hub is yet
to understand kind of the origin, how you found it. And I know we have a funny story to share as
well, because I know you guys were very scared to present it to me because I kind of made fun,
make fun of websites pretty publicly. And this is a, it's not a website. I think some people
are going to think it is, but I want them to understand what a funnel hub is and how it's
different. So to begin with, like, how'd you guys come up with this idea? Again, this is something
that's been sitting underneath all of our noses. Nobody even saw it until you guys discovered it.
I love to hear the story about how you guys figured out what a funnel hub was.
Yeah. So when we joined your inner circle,
we showed up to an event here in Boise and we were really nervous. We kind of got there
earlier than we probably should have. And we were the first ones there. The room had been set up the
night before the name cards were on the table. We sit down at the table and kind of with time
on our hands and you know what I think anybody with access to the internet would do in that
situation is we started Googling names like who are these people? Like we were nervous to meet
you. We didn't know the the kinds of people in the
room and those who know the inner circle it's not it's an expensive program people spend nowadays
it's fifty thousand dollars a year to be in the programs like the people in the room like yeah
it's definitely intimidating room of people who are doing big yeah yeah we certainly we wanted to
be there we weren't sure if we were like the caliber level and all that and so all those
feelings that go along with it so you know we started doing a bunch of searches yeah absolutely what we found was just crazy like half
the time we couldn't find anything about them and i'm like how the heck can these guys afford to be
in here when they have no digital footprint right or sometimes i would like find someone that shared
their name or something different or sometimes i would think like okay that's what these guys do
but then they go on stage and speak about something totally different sometimes i find like something
i know i wasn't supposed to find it was like the application for their 25 000 mastermind when i'm
just trying to figure out what the heck do they do? And so we knew like there was like,
man, if there's gotta be other people
that are searching for these guys too.
In fact, let's show us.
You guys, at one of the inner circle meetings,
you guys actually showed the search results
for all the people in the room.
I think everyone's kind of shocked by this
because like we all think like,
oh yeah, we know what we're doing.
We're big time internet marketers,
including me, right?
And let's see if we can pull this slide up.
These are the people that were in the room, right?
Absolutely. Yeah, and it's crazy. You know, there's some people that were like 34,000 searches a up. These are the people that were in the room, right? Absolutely.
Yeah, and it's crazy.
There's some people that were like 34,000 searches a year.
There's some people that were like 150.
There's one person that had over a million branded searches per year.
This is not like organic terms.
This is like their name, their company name, their course names,
like people specifically looking for them, right?
And if they're having the same experience that I was having,
I'm like, there's a big problem here.
So there's a million people going to Google,
typing that person's name or brand in,
and then they show up and there's just like nothing.
The room got really quiet after that because everyone started Googling.
Everyone's like, which one am I?
That's a good question.
Interesting.
So that's what's crazy.
I think, especially someone like me, I'm a business owner.
I built a big company, but I primarily do it with paid ads.
That's like the mindset I've been drilled in my entire career.
And I think, in fact, this is an image that you guys showed me,
but it illustrates perfectly the way that I looked at the world, right?
I think that tons of business owners do.
It looks like this, right?
Pull up on the slides here.
So how conversions happen.
We have traffic.
So we go to Facebook or Google or YouTube.
We buy ads.
It goes to a funnel.
People come on and they either go to a webinar or a sales letter or video or whatever. And they buy your product. And if three or 4%
people buy, like you're rich, right? That's our mindset. That's how it works. And I was always
really happy about this until you guys kind of popped our bubble. Do you want to explain what
else is happening? Because I think this is the tip of the iceberg. Like the people most likely to buy
do the 4% or whatever, but then obviously 96 don't like what happens to the 96% of people.
Yeah. If you think about those people, like some of them are getting to that point,
they're pulling out their credit card and they're saying, man, I just met this person
on Facebook an hour ago, right? And I'm about to give them $2,000. Maybe I should go online and do
a little bit more due diligence, right? And see if they are who they say they are. If, you know,
there's other case studies, there's other social proof that, you know, shows me that I should be
buying this. Really. They're just trying to inform their buying decision, right? And they're happy
whether it goes either way, whether they find something that tells them, oh, this was a scam. I knew it. And I'm smarter than that or something that inform their buying decision right and they're happy whether it goes either way whether they find something that tells them oh this was a scam i knew it and
i'm smarter than that or something that supports their buying decision and then they're like yes
this is the solution i've been looking for that was me like i all the time go to amazon and i'm
trying to find something i'll find it and then i look first thing i see oh i want this i think
right and then i go and look at the reviews and i don't know if you guys are saying maybe it's
just me but i always look at the worst review first like and like the worst review like talks
me out i'll never mind right but if i can't find a bad review or i only see good reviews then i usually end up buying it so yeah i think that's
same thing as like someone who googles your name and it's like whatever they see is going to decide
what they're going to buy or not right it has a huge influence over that you know they're really
looking for what it is that um you know some stranger's opinion that's now becoming my opinion
that's literally keeping that that credit card in my pocket or allowing me to take it out yeah we
came up with this concept that we call the trust tipping point right and we what we realized is
like for every single sales transaction that happens,
there's this point where you've overcome their skepticism
and built enough trust for them to buy, right?
And so that's when somebody's, you know,
their desire to buy something
turns into absolute certainty
and they know that they want it.
And so when we're looking at a webinar,
a lot of times with what you've done
with a perfect webinar,
they get to that point, right?
That sometimes they get there really fast
and they're saying,
just send me the buy link, you know,
I'm ready to buy, right?
You're not even done yet.
Other times you're all the way to the end,
they're still hanging out,
you've got no more content and you're like, are you gonna buy this thing to buy, right? You're not even done yet. Other times, you're all the way to the end. They're still hanging out. You've got no more content.
And you're like, are you going to buy this thing or not, right?
And so what happens when you hit end on that webinar?
Well, now they go online and they start searching and they're building a case trying to figure out, should I buy this thing or not?
And so we knew we wanted to have something there that was going to give us another shot, right?
To allow us to throw rocks at them because they're on the fence and we're trying to knock them over, right?
It was crazy.
It's not even happening at the end of the webinar.
It's happening during it.
The first time I realized this was when we launched the the webinar that built click funnels and in the video
i show a video clip of drew cannoli and telling his story and it's crazy because like i would
watch they do the video clip i'm playing the video clip and i'm reading the comments to make sure
people are you know engaged and paying attention i see people who like are literally they're
googling drew's name they come back like oh drew sells this oh here's this photo i think i found
is this the photo russell bill is a real person they're finding these things and bring it back and
i'm like oh my gosh this is happening in real time like every time you're sharing a story or a case
study or you're doing anything like they're like they're out there searching these things to see
if you're legit or not yeah and if what their finding is not good right they're bouncing they're
not staying till the end they're gonna be bringing it back to the comments of the webinar sharing
with everybody else and like soiling everybody and like and so if you don't take control of that you know and now i'm pitching it for you guys because like you have to take
control right but if you don't take control of it like it's scary what people are potentially
finding going out there yeah it drives me nuts when people are like oh the webinars don't work
anymore or facebook ads don't work anymore night i don't think it's that at all i just think that
people are becoming more skeptic about different things right and you have to overcome that
skepticism and if people are doing this search and they're not finding anything of course they're
not gonna buy right credit card goes right in the pocket so so you guys came with this this concept different things, right? And you have to overcome that skepticism. And if people are doing this search and they're not finding anything, of course they're not going to buy it, right?
Credit card goes right in the pocket. So, so you guys came to this, this concept, right? And you
looked at this, okay, this is the principle, but then you took the next step, right? Like you
didn't just like, okay, cool. And leave, you took this and you started, I know you specifically went
to one of our inner circle members, Steven Larson, uh, who, you know, in our community,
everyone loves Steven. Um, and, and you did the first case study with him before you told me or anybody, I love to hear about that case today. What happened with him? Why did you
pick him out of everybody? And, and what were the results afterwards? Sure. I mean, we knew that we
needed to test the strategy behind this to figure out what was going to happen there before we could
see if there was a business opportunity that also followed. Unfortunately, we, we found that too.
But with, with Steven, we, when we did a search for Steven's name, what, what came up was not him.
There's a psychologist author, a very prominent Steven Larson with the same name. And some of you guys have that problem.
You're listening. You're like, yeah, there's that person who's got my name. And they're like,
I cannot rank them. That's horrible. No doubt. Yeah. And so we knew that that was a pain point
for him, you know, and something where we said, hey, listen, we want to test this idea with you.
And what was really cool is that once we launched his funnel hub, like all the dots kind of got
connected between his funnels, between his his social profiles all the content he's publishing
online and there was like a switch that flipped inside of google that now they understood these
things all belong together and now instead of showing the author now steven larson our steven
larson was showing up instead right that was a huge surprise we were just going to be happy with
like that website coming up number one and us being able to like show more social but it pulled
everything up and that flip-flopped in like overnight right and we're like man we have an opportunity here where we can control
the whole first page of google right and when you have that type of control guess what you get to
control the sentiment of what people feel when they search for your brand yeah we used to call
that conversation domination how do you make it where you dominate the entire conversation all 10
spots on people are all you so when people are like trying to enter this conversation it's like
you're controlling that right that conversation now you did with steven and it's funny because I remember at the time he, he, I don't know if
you guys set him up, but he was like kind of warming me up. He's like, Oh yeah, Mike and
age, you're doing this thing for me. It's really cool. And like, and like, it's not a website,
but it's just really cool thing. I'm like, why would you tell me it's not a website? Right?
Like that was that he led it with. And I was like, okay, but he never showed me, just kind of tell
me you guys are doing something. Um, and I know eventually you guys came and pitched me, but I
know that we joke about this now, but i know you guys had fear behind it
and i'd love for other people to understand why you guys you know for those who don't know me or
anything why were you apprehensive about telling me about this principle that's going to like make
me tons more money well we were sitting at a funnel hacking live event and you were premiering
a carmen brothers uh you know ad commercial whatever um and the main premise the main
premise of this thing was the death of a website there's a scene where there's a you know ad commercial whatever um and the main premise the main premise of this thing
was the death of a website there's a scene where there's a you know a coffin laid out with the
website and a funeral happening and you told all of us that were there in the audience i think you
were live streaming it too you're like everybody i need you to use the hashtag like websites are
dead and like for those that don't know us like in 2003 we launched our web and digital marketing
agency for local clients and i turned to him i'm like we can't do that don't post that
we're like you guys know we're not supposed to follow what we're saying right and they're like And I turned to him, I'm like, we can't do that. Don't post that. Don't post that. Our team's there.
We're like, you guys know we're not supposed to follow what Russell's saying, right?
And they're like, yeah.
I'm like, we literally just sold websites yesterday to people who would not be very happy to hear us now.
Websites are no good.
And so we were, like, when we stumbled on a strategy that uses the same underlying principles of websites,
we were super nervous to be like, is he just going to, like, kick us out of the inner circle?
We went back and forth.
I'm like, should we really tell him about it?
Should we, like, tell him?
Can we show him, like, a clip of that commercial so you see just
like why they may have been a little nervous we'll just show you guys the first like 10 or 15 seconds
of this but this was um this is oh there's steven's uh funnel hub right there um but this is the uh
the actual video i'll show you guys real quick we're gathered here today to celebrate the death of your website.
Congratulations.
So happy for your loss.
My website's not dead.
It might as well be.
It's a deadbeat that never makes you any money.
Okay, so that's, she has to have context.
That's why they were nervous about pitching me because that was literally the, you know,
the premise of our whole ad campaigns.
Websites are dead. Now, this nice thing is that you guys of, of our whole ad campaigns, websites are dead.
Now this nice thing is that you guys didn't come to me and say,
we've,
we have a website.
You guys have a different name, but there's different strategies.
Like I want people to understand,
like,
it's not a website.
Cause some people are like,
this is a website.
Like,
like it looks like a website,
I think on the outside,
but the way it functions inside the strategy,
all this stuff's different.
We explained really quickly,
kind of like the strategy behind us.
People understand why this thing that you built for Steven
is not an actual website.
Right.
I mean, the number one job of a funnel hub is to take that attention,
help them overcome that trust-tipping point,
and get them back into the sales funnel.
And that's where most traditional websites fail, right?
Just because the funnel is the number one place
to convert a lead into a paying customer
doesn't mean that a website isn't somehow a part of that journey.
And what we found is like really inside of this book right here.
It's inside of Expert Secrets.
We're like, that book's a genius.
Yeah, we're that guy.
But seriously, like all of the instructions
of what to put inside of a funnel hub
are already inside of this thing.
And it's something where I find that people will go,
anybody who's read this and gone through it,
and I was guilty of it for a while,
is I do the exercises and where do they end up?
Google Drive.
They're in my Google Drive, right?
They're good for you, but your customers never actually see the benefit of, yeah. Yeah.
So being able to actually extract the lessons out of here, we've kind of mapped this to,
to the funnel hub. I mean, the funnel hub at the end of days is a very specific content strategy
to get this information out of this book and into the people's mind to help them
overcome that trust tipping point. Yeah. If you think about like just one example,
you know, think about the about us page on a traditional website. It sucks, right? Like
it's pretty bad. It's vanilla. Exactly. Nobody wants to read that, right? But if we take the
strategies that you've taught us about how to demonstrate yourself as an attractive character
or charismatic leader, all of a sudden that page changes, right? And we're feeling something
different, right? And so that's essentially what we've done with every page on a traditional site
set. How can we take Russell's big brain that he put in here and put it onto the website, right?
In a way that's going to persuade people to actually take the actions that they want and
then check off their boxes so that we can send them back to the funnels where we know
the magic.
Yeah.
It's so powerful.
You look at Steven's page and you go here and instead of, again, there's a pal me page
stuff like that, but it's talking about him as a person and why they should trust him.
And it's showing like his movement he's creating.
And it's talking about all the things that that's one big piece of this is like, is it's
like a, it's like a sales letter.
It's like a, it's more than a sales letter.
It's building that rapport instantly with somebody.
Where someone's watching a webinar,
I trust this guy, they Google us, and this pops up.
Now you watch it, like, oh my gosh,
I understand his mission now.
I understand people, like, it's not just me.
There's other people in the community.
Like, this is something I want to be part of, right?
And then, like, also, you see, like,
you mentioned this earlier,
but I want people to understand this.
Like, one of my favorite parts about a funnel hub
is, like, for me, I have more funnels
than probably any human on this planet. If not there's a reason you know i got to
build more but um people would find rat like people would like hear my name or something
they google my name and they find yeah like my high ticket inner circle which is fifty thousand
dollars a year or my category is 150 000 a year and like what and they leave right versus like
this gives people the ability to come there and it's like hey here's russell's first thing like
go get on his email list and then from here we'll take you to uh the one funnel way
challenge then you're gonna get this book and like it take it helps put people in a strategic
step-by-step process that takes them on a journey as you i mean i'm pitching yeah if i ever understand
like it that's the one of my favorite things about the funnel hub as well yeah that was really clear
to us and you know at one point you published your value ladder to the whole community you're
like here are all the things those steps of things you can buy and i I think for us that clicked, we're like, that makes sense.
Like, yes, there is a choreographed step that most people go through, but we, the funnel
hub needs to meet that person where they're at and get them where they're going.
And for some of those people, it is that $50,000 mastermind, right?
Because there are people in our worlds that come in, come in, download the free lead magnet
and hop on the phone and then buy the big thing.
Those people exist.
We've seen it happen again and again, but then there's everyone else who is needing
a step-by-step.
So that's really designed to get them where they're going and
allowing you to shape the influence of how that journey progresses. So cool.
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tell the story. So this is my, this is my favorite part. Cause I was here for this part of it.
You guys built it for Steven. He had success with it. And then you came and I don't know if you
pitched it to me or what, but tell me the story behind that, because this was a fascinating thing.
And, um, and the results I think afterwards were cool too. Yeah. The intention was not to pitch
Russell at all. Yeah. It was like our annual decade and a coaching session for that. We got
within her circle. Right. And we were really looking at value to the idea because we want to know if this had
legs and if this should be our focus for the, for the next year. And so we just wanted to share it
with you and hopefully you thought it was a good idea and we got the ultimate validation.
So we were, we were, uh, well, we were three slides into the presentation and you said,
um, you're like, I got to stop you guys right now. And my heart starts like,
and you said, what you said instead was like, I don't know really where you guys are
taking this, but I already want to give you money. I said something really quick. Yeah.
I already want to give you guys money for something. I don't know what it is yet,
but I'm feeling like, please take my credit card. Oh man. Awesome. I'm hoping you're selling me
something at the end of this. And I was like, we weren't even gonna pitch him, but now I'm like,
I'm like kicking him under the table. I'm like, well, definitely. Well, and this is at the end where you like, you, you reach into
your pocket, you pulled out your wallet. Do you take my money? So what do you take?
Well, it was as simple as, as simple as like you showed the pitch was earlier in your circle.
The first time I'd heard the story was here and you showed that. And I was like,
as you're talking, Google my own stuff'm like crap like i am like we put
hundreds of thousands of people a month through our webinars and our funnels and things like that
and like and i realized that there's this leaky faucet where business is falling out and i was
like it was like and so for me to give you guys twenty five thousand dollars was not and you're
like you pay twenty five thousand dollars for funnel like yeah i paid twenty five thousand
dollars to leak like to plug that hole up i mean i'm losing hundreds of thousands not millions dollars a month through this leaky hole like yes it's worth 25 grand for me to plug
in the leaky hole right not not even counting the benefit of like now i can use this as a tool to
to put all my my value ladder together my funnels and like organizing like all the other things like
the other benefit just like the money i was not going to lose now because of it was worth it
out of the gate and so yeah that was the validation. And for those who don't know, like, um, there's a joke here in my office. Uh, one of my designers who built my first
website, um, every, every probably three or four months he had rebuilt it over and over again. So
I'm gonna show you guys this is like, um, cause I get it done and then it wouldn't do anything.
And I think most people have a website. You're like, I did website. Like, it's like, here's,
here's one we built, like, ah, there's a website and then it didn't do anything. And then like,
okay, rebuild it. Maybe the design was wrong or the strut so we did it again didn't work then we did it
again and like i had literally if you go with wayback machine there's probably 200 no i'm
gonna probably at least i would say conservatively at least a dozen different versions of this we
kept doing and doing and doing the point where i just gave up and we just stopped even doing websites
um as a whole because they just didn't do anything for our for our business and so um you guys come
in pitch me on this concept of funnel hub and um and then you guys you know i gave you money you went and your team
went and built the whole thing and um i wish i could show you guys every single page in the
funnel hub those who are at home but uh i just really just one quick picture this was the first
version of funnel hub that came back and it came boom i had here pushed people my very first thing
in the value ladder which was the challenge you got a chance to go see my books and like everything
everything stemmed off of this and uh it became, it became like my favorite thing. Like every time we had a
new idea, we'd plug it in here and like putting the pieces and plugging in our community and like
our charities and like everything became the central spot where like, I felt like our business
had this thing. In fact, moving forward, like any of the companies I build now, and you guys know
this before everyone else, like our new supplement company, step number one was we built the funnel
up first before funnels. Now my new uh personal development brand we're launching my
new book i'm ready like first step was like we build the funnel up these are the things now for
me in my mindset like when i start a business or i'm creating something new this is step number
one now um but it's also great when it's step number 12 when someone's got eight funnels or
they've got a business or they have a website that's like mine that maybe look cool but wasn't
functionally doing the right things it becomes it comes step number one so i think at this point what i want to do because hopefully everyone who's
watching you guys now see like this little funnel hub is we don't want to spend too much time on it
because our goal is not to um convince you guys of funnel hubs other than you need to believe in
this principle because the the bigger thing we'll talk about today is the business opportunity
behind this like for those of you guys who now understand this like you understand something that
nobody else and there's maybe a dozen people that know
what a funnel hub is today. Right. Um, you know, when I got into doing funnels a decade ago,
that I was in the same spot, there was a dozen people in the funnel wars. And so we made so
much money because we were the only ones doing it. Right. And 20, 30 years ago, when the first
people knew about websites, it was the same thing. And like, this is like one of, I hate,
I hate this word because it sounds so cheesy, but like the whole ground floor opportunity,
like that's literally what this is. Like nobody knows if you walk down the street and ask 20 businesses, what a funnel hub was, there's not a single one that would know
what the answer is. Um, even in our, the click funnels community, like people don't know, or if
they do know, they don't have one, right? No one has these things. And so it's so powerful. And,
um, I would love for you guys to kind of just after I got into it, I was like, I'm in.
We did it.
And I had a great experience.
I know you guys started going out and started selling these to other influencers and businesses.
But I love to, and I know we got screenshots of some we're going to pull up, but to tell
some of these stories, because I think when people understand, like for me, you were three
slides in and I was pulling out my wallet, but that's not unique, right?
It's happening a lot.
So I'd love for you guys to talk about the opportunity that you guys went and took in over that last year, year and a half, two years
of your lives have, have been able to do with funnel hubs. But one of the coolest things was
just like, everybody has that aha moment, right? When they see those slides that we showed earlier
and they just get it right. Like it makes sense. And they know, man, like I'm losing money too,
right? There's a hole in my marketing bucket and I want to like fill that. And so I think a great
example was Garrett White too, that came to us. And Garrett's funny because he, you know he had been had no website up at all right he just had all of his
funnels and you know he had those like two hour sales documentaries and like there was one time
where he opened up a new offer and it was for like 99 bucks which you know all of his other stuff was
high ticket and i was really excited to share with my friends because like cool they could do
something i'm scared we can have a common language and they're like well who is he and i was like
trying to go online and find a spot that i could actually send them to and there's like no spot to
send them to where there's just ads on facebook yeah i'm gonna watch this two-hour sales you mentioned exactly either them to. And there's like no spot to send them to. Do you get these ads on Facebook?
Yeah.
I'm like, watch this two-hour salesman.
Exactly.
Either watch this two-hour thing or go listen to the 50 podcast and you'll get it.
And it's just like there was no place for him to land, right?
So he was in desperate need of this.
And like when he came to us, he's like, I already tried building a website three or four times, right?
He's like, nobody could like take what's in here and put it out in a way that I want
to actually launch it.
He's like, I canceled these things halfway through.
He's like, I'm going to give you guys a chance just because you worked on Russell's
and I trust him a lot, but I don't think you're going to do it, right?
And so we're the first company that could actually
launch a website for garrett white but now there's a place where you could land where you could find
out who he is what he's about without having to go through the whole you know sales process and
funnel and so forth yeah awesome so you did garrett's and who else come with some more people
krista mayshore cashflow tactics here's krista so krista spoke last year's funnel hiking live
what was the story about hers because we'll talk about her businesses and why she won one as well
yeah so krista she's a real estate coach um and what's really cool about her is she's a big
believer in in who not how right and when she she went so fast right and we saw her growth just like
explode and she's like i just want to hire the right people that can put the right pieces in
place for me and she saw that funnel hub as a huge spot to do that right because she's transitioning
from being a realtor to now a coach so when you search for her everything is about her realtor
career right and she's like i need to take a new identity right i have a new identity as a coach now and i need people to see that right when they search there
i don't want them to search and think i'm just another realtor right i'm not that i'm a coach
and so a lot of times that's the case with these is that you know they're switching from something
they've done a long time they're now going expert model or maybe they're just transitioning to a
different point in their career and they're trying to really come out with who they're
who they want to be now right and present that to the world for the first time and that's what's so
cool about doing these because it's almost like it's their legacy.
You know, there's different people in their world that know a small piece of their life,
but the funnel hub can tell that whole story, the whole origin story, communicate who they are,
what they're about, what they believe in, how you can work with them. And it's really just
the whole package. Yeah. So cool. Okay. Who else do we got in here?
Cashflow Taxes. Yeah. And they've seen a lot of success too, but you know, it's that thing where
I think people start to understand more, more about who they are and how they want to present themselves.
Right.
And so they were at a point where they finally kind of figured it out.
Right.
They like tried so many different things and it wasn't working.
And when they came to us,
they just knew who they were.
They wanted to be,
that's sort of be told online.
Yeah.
There's one of my favorite ones you guys built.
Like you go through the,
you click on the path,
the programs and you see,
it's like so clear.
Like it's almost like,
um,
back in the day when we did work with Dan Kennedy,
he would do these big shock and awe packages. Like they're trying to get a client, they'd build this huge box and they put
together again, all this stuff from here, right there, their story and their mission and their
movement, all these kinds of things. And they should, this huge shock and awe boxes out to
them. And this is, you know, for those who have ever studied Dan Kennedy or the Kennedy world,
it's like a, it's like a digital shock and awe package that you're sending out to somebody
where it's like all this stuff and you know, it's here. And, um, you know, I, in fact, I used to
get this question a lot on, I'd be podcasts interviews people like the show's over like tell
people where to go find you like um you know now it's like boom for me so go to marketingsecrets.com
you can find all my stuff or go to you know and it's like there's a spot to go and i feel
comfortable like they're gonna find there's gonna catch them and they're gonna it's gonna take care
of them and get them where they need to go yeah okay cashflow tactics who else we got here we got
joel irway here y'all joel gets a ton of traffic from his podcast right he has very
successful podcasts and that people just want that next step like where do i go right and there's
nowhere to go or even have a place where you go where you're like told that whole story so
that traffic he says like the highest quality traffic he wants to make sure they understand
who he is but more importantly how they can work with him right yeah joel's a great one all right
who else we got here brian delaney brian's the same thing he's actually it's interesting because brian
similar to me like brian builds funnels for people like yeah this opportunity is under his nose
forever and he never saw it either i think this is so fascinating is that i think the best
opportunities a lot of times come where it's like there's it's right there but nobody else sees it
and someone else sees it it's like but he has noticed that and also it's like oh yeah so for
people who are already building funnels for people like you know the funnel becomes an amazing
opportunity because it makes so much
sense.
And it's not,
they've already done the hard work of helping that client get a result.
There's some rapport there.
So bringing that funnel hub to those existing clients that you built funnels
for,
like is,
is a massive opportunity for sure.
Okay.
We got a lot.
You guys have so many good,
this is Alison Prince.
We all love Alison.
You're on for her.
Who else we got here?
We've got,
uh,
Annie Grace.
Annie's fascinating.
Cause she's get so much PR.
She's on,
she's on podcast. She's on TV. She was on, was on uh uh will and jada smith show the other day like
like she's everywhere and it's tough like when you get traditional media you don't control any
of that right people are literally like they see you on a tv show or on the radio or something and
then they're they're googling you or your business whatever like you don't control that at all yeah
it's the ultimate kind of picture of like people are in so many different places when they come into your world and they weren't
expecting even to see you, you know, the funnel helps capturing that and getting them. Maybe it's
just a lead magnet of something. Now we're taking that anonymous person who watched the nightline
segment. And now that person's on our list. Like how powerful is that? We can remarket to those
people or the person who is already in their community, ready to move to that, you know,
higher ticket. So many of the influencers, they do so many things, right. And they don't think,
well, maybe I should put that on my website. Maybe I should put that somewhere people will
see it, but it's a huge
credibility indicator right like i know annie just had hundreds of different appearances she's had so
like for somebody that just went through a webinar or something and they're like trying to validate
her right like her credibility them going to a wall of all the stuff she's been on yeah exactly
but before that was just sitting again in a google drive list links that she had put in there you
know to save for later for i don't know when but like they should go somewhere where people can
actually see it right yeah so cool so all, it's fascinating because, um, all the examples
so far have been authors, speakers, coaches. And I think, um, those are really fun to see,
but I think some people may be watching this and be like, that's cool. But like,
I don't know any authors or any speakers. I'm nervous about that. Um, and I know you guys
have done so much business prior, you know, before you came in, you know, I started buying
them and Garrett and everybody started buying them. You guys, your entire business was built,
uh, as an agency helping local businesses. And I would love to hear because, you know i started buying them and garrett and everybody started buying them yeah you guys your entire business was built uh as an agency helping local businesses and i'd love to hear because
you know maybe a dentist or chiropractor not spend 25 000 i spent on a funnel hub but they're
still spending money on these things and they're using them i'd love to hear you guys talk about
just um that principle how these how fun hubs work for like a traditional local business right
well i think you hit on it a little bit earlier when you were talking about the fact that you
kept on redesigning your website right right? Because it just didn't,
it didn't click. Like there's something missing from that experience that made you want to do
that over and over again. And I think that local businesses are the same way. They build websites
out of almost like an obligation. I need a website. Of course we got to do this, right? And so they,
they find the cheapest, most cost-effective way to do that without really thinking about it because
they don't see the power in what a really true, you know, a funnel hub can really bring to their business. And so the ahas that we have around the expert community and those influencers
is a similar kind of epiphany that they have as well, maybe less around the fact that, you know,
the local business might not be running a webinar, but they are doing a lot of other marketing that
is ultimately driving eyeballs and traffic back to their business. You know, they're running
bus bench ads, they're doing the local, you know, local business mailers that are showing up into
our mailbox, they're doing so many things mailers that are showing up into our mailbox.
They're doing so many things to promote their business.
And there's this marketing foundation that, and for many local businesses, is totally broken and missing.
And then they're wondering why.
Well, I tried doing the mailers and they didn't work.
So mailers don't work.
Well, that might not be true.
Where what that person is finding ultimately is telling a story about them that really needs to be on point to help that person bridge the gap from the point of interest that that mailer generated to the point where they're filling out the contact form, picking up the phone, showing up to the business, whatever that call
to action is for that local business. I had a friend who did mailers and he,
same thing, he said mailers don't work. So I was like, can you send me your mailers? I got it.
And then I went to Google, I typed in his business name. What's crazy is he pulled up,
he was like the sixth spot and his competitors had one, two, and three. I said, literally,
they're typing your business name in and your competitors are right number like oh my gosh like the mailers
are working but they're driving traffic to your competitor right that's when they see that it's
like oh yeah and when it comes to selling a local business on something like this like that's one of
the most frustrating things for a local business to actually realize that the money that you are
spending is actually creating business opportunity for the guy or gal that runs the competing
business like that's like so frustrating and And it's what's actually happening.
Yeah. So we knew, yes, this was a no-brainer for all the influencers that we were talking about.
And we said, we got to share this back with our agency, with the local businesses,
because I think it'll be really helpful. And it worked just as well there. The business owners
were hungry for it. They knew they wanted something different. And so we've had our team
selling these locally in Tucson, Arizona for local small businesses, for all sorts of different
businesses. Okay. Walk us through some of the businesses. People can get an idea of just like
the types of businesses need funnel hubs. Because I know the answer. You know the answer. Every
business needs a funnel hub. But I want just people to understand like these are real things
for real businesses. Yeah, this first one's a great example because this is the Haven. They're
a recovery center for drug abuse and addiction. And if you think about what the traditional
website might look like for a business like this, it's, you know, here are the specific services, bullet pointed out,
like very cold, where the funnel hub kind of comes in and steps in is really communicating
the message and the story behind the transformations that they make. You know,
you can bet that the people running this organization deeply feel the cause and the
mission that they're there to serve. And the website they had before this did not translate
that in one ounce at all. Super cold. Exactly. when, when we're going through a process of sharing
what this funnel hub is going to be for them, like we're not doing anything mystical or crazy.
All we're doing is we're connecting the fact that we're actually be able to use the ideas inside of
expert secrets to help them really communicate what that is. And that is so powerful to them.
That is, that is worth so much to them to actually have something that really tells a story. Cause
they know that the more their story is out there, the more that they can help more people. And that's what they're
there to do. Yeah. Awesome. Okay. So look, another example here, tell us about zap mortgage.
Yeah. So this is a mortgage company. And again, like a lot of times these are all cold and they
look exactly the same, right? So it's really easy to differentiate our clients from everybody else
because we're actually including a little bit of personality. We're including a little bit more
about them. And, you know, I don't know when you're shopping for like a mortgage, you want
to work with a person, right? Like you don't want to
just fill out an app somewhere and then hope it comes back. Like you want to know that this person,
someone that you could work with is someone that shares your same values. And so just putting that
front and center really helps. There's a section here about veterans, right? Something that they
really care about. So I'm sure that's like an audience that they're trying to target. And we're
able to share the message about why that audience is important to them, not just another app to try
to get people to apply for it. Very cool. I love it. Here's another one. Jarvis. Yeah, this is Todd.
You know, he does, you know, wills and, and those kinds of things and estate planning. And what's
something that's sounds pretty, you know, mechanical and boring to us outsiders. I know
he absolutely loves it, you know, but there's really a big purpose for that. And, you know,
being able to help people connect the dots and, and, and educate them about what it is that they
do is really, really important. You know, a lot of these local businesses, like they haven't been
exposed to funnels yet. Like it's still relatively new for
them. And so, you know, when we first got into this and got introduced to you, we thought, well,
you know, how do we go out and sell funnels to a local business? And we met a lot of resistance
from local businesses because of the amount of education that we had to give them in order to,
in order to get past that and convince them that they should do a webinar or this kind of funnel
or that funnel. With the Funnel Hub, it's kind of like a kind of, we're getting them into the ecosystem without
them necessarily needing to know that just yet. And we're building a, we're building this funnel
hub for them because we were bringing everything into the, the, into their world with expert
secrets. And then we're able to do things like give, give them a lead magnet, right? But we
don't need to tell them what a lead magnet is or what it does. We include those things in there
to start their world and start their journey into funnel building. And when they can start to see that, like, well, gosh,
this thing that you built for us guys is not only selling the story,
but it's actually generating leads and opportunities and things we can do.
We didn't even really ask you to do that, to be honest.
That was just like kind of the side benefit.
Now this is opening up the conversation to say, okay, well,
we have this funnel hub.
We have these very basic funnels where we're collecting information
from the community of people who are finding this.
Now let's take it a step further.
And now the resistance that we find with somebody
to be able to bring them into that world
is a lot, lot lower.
And you guys don't even call them funnel hubs
when you're talking to local businesses, right?
What do you guys call them instead?
We call them marketing hubs.
And, you know, it's been,
initially we went out there and said,
okay, let's go call them funnel hubs
because that's what it is.
But we just had too many questions
that people say.
What's a funnel?
Yeah, funnel.
It just started to create a lot of confusion.
So we're like, let's just call it something different
that they'd understand, right? Right. And if you think about
the words marketing hub, like they're all, they're all done some version of marketing, right? And
they know that there's all these different pieces out there in their mind, the mailers and, you know,
the other traditional media that are doing TV advertising. These are all these pieces that are
out there that we can kind of reframe that for them, bringing them into bringing all that together
that really tells that story. And it helps them see how the marketing that they may already be doing can be more effective now. And that's really
where that scratches that itch. It's interesting too, because if you were to go give the expert
secrets book to a chiropractor and be like, Hey, read this book. Cause this is what you need.
My guess is most of them are like, well, I'm not an expert. I'm a chiropractor. And you're like,
yeah, but you have these expertise. They don't understand it, but they take it for granted.
100%. And it's interesting though, because if you look at like, you know, in Boise, Idaho,
we probably got a thousand chiropractors on the street right so like they're
all competing against each other and it's just like like the thing that makes someone stand out
are these principles they don't understand it so you come in and you take some of the principles
you sprinkle it on their funnel hub or their marketing hub for them and all of a sudden it's
like oh my gosh now i stick out from those things people know my story i have this connection like
all these things that also you bring out to light right makes you look makes them look like a rock star which makes you look like a rock star and
um i don't know about you but like the people i do business with nowadays in my life or people i
have relationships with like i'll drive past five natural paths to my natural path because he's
awesome and i love the guy and i know him but i didn't know i i got to know him because
this kind of thing like i connect them online i saw his videos i saw his personality i saw his
family and like that's the reason why i go to him. The reason why I go to my chiropractor,
the reason I go to my dentist is because of that connection and these funnel hubs build
that connection for them. And it's just, it's such a powerful opportunity for them.
Local businesses are real, genuine, good people. We've worked with so many of them. And the mistake
that they make with their, with their marketing is they don't open up and show the world who they
are. And just that as a natural magnet that draws people in. And you can have one dentist and another one, and they each have
a different quality about them that can, if given the opportunity to show that, will attract different
people. And there's a lot of business out there for these local businesses to be had, and you can
attract the people that you want. And why these things sell so easily in comparison to trying to
pitch someone on, say, a website, is that we're just helping them tap into something they already
know is true. They already know why they're good. Like my dentist knows why he's good. He, and he knows
why the competitor is not good. And we're giving it to you. Yeah, absolutely. And up until now,
it hasn't been okay for him to share that in his marketing message. And we're making that an okay
thing. We're not like dogging on the competitor necessarily. It's that we're sharing, we're
shining a bright light on their qualities that make them who they are. And then at the same time,
acknowledging what makes the competitor difficult to work with.
Yeah.
And once they understand that's possible,
it's like the sale is so easy,
right?
Because all of the other proposals they have are like,
Oh,
you want a website?
Five grand.
You want a website?
Six grand.
You know,
there's nothing more.
When we start to share some of these principles and the things we're going to include,
it makes it a no brainer for them.
And how many times do we hear this?
So we're like,
you're the most expensive option and we're still going with you.
That's the best compliment ever.
Right.
And that's what I know.
They're totally bought into the idea.
How much would someone spend on a,
like a local business,
not an expert or entrepreneur or whatever, like a local business?. How much would someone spend on a local business? Not an expert or an entrepreneur or whatever,
but a local business.
What would they spend on a funnel hub?
In our agency, we're at a minimum $15,000
and oftentimes more than that.
But that doesn't mean that you have to sell them for that.
We work a lot with agencies
and even just being able to command $5,000 to $8,000
for a quote-unquote website
would be a major transformation for a lot of agencies
that we know are undercharging and over delivering for the services that they're
for somebody just getting started.
Like think about it.
Here's learning the skillset.
Like you go out and build one and maybe you charge 500 bucks or a thousand
bucks and you do it.
Like for some people that's life changing type thing and you get better.
And then next time you charge a thousand,
then 1500,
then 2000 eventually get a point where,
yeah,
man,
my skillset,
like when I,
when I started coaching people,
I couldn't charge what I do nowadays because I wasn good but like i get getting better and better and by
by doing it and so it's like yeah it's there's a progression for sure and that's the way with
the people that we coach as well like some of them just starting out yeah they're not going
to go out and charge 20 grand for it right they're going to charge three grand four grand five grand
the ones that have been in business for a while like us they know wow this is more value than
i've been providing before i'm gonna go out with 20 right so we have some examples we'll share with
you about that in a minute here very cool all right so show. So show us a couple more really quick, just local examples
so people can see that this works for all types of businesses. We got state planning here. Who else
we got? This is a business association. So this is like an organization of other local small
businesses that saw the value in putting something like this together. Oh, very cool. Okay. There we
go. Here's another one. This is for a company that does financial advising. And here's another one.
And this is a skincare company.
That's awesome. So now you guys have been doing this, like for as long as you've been doing it,
like any types of businesses that don't need a funnel hub, like that's the big question.
I mean, there's really, there's really no limit to this. Like if a business is in the business
of helping clients with achieve a result, right? Like there's local businesses that are like at
home services, there's manufacturing, like every business has a story to tell. Every business has unique selling
points. Every business has something that sets them apart from their competitors. And if it's
important, if that's an important piece for them to attract business, they need a funnel hub. And
that's why it's been so easy to sell the, the number of opportunities out there and people
you could talk to about this is really endless. We've not seen the end of it. We think about it
too. Um, there's, I don't know how many tens of millions of businesses are in America. And right now, um, you guys sell funnel hubs and there's a couple
more people we're gonna talk about in a minute, but that's it. Like there's no competition.
There's right. Yeah. Like, and local businesses are itching for something that is going to
allow them to see better results from what they're doing. And, uh, that's why it's just so amazing.
Yeah. It's awesome. Okay. So my next question is obviously you guys have done this, your proof that
this process works. You sold it to people like me, you've sold it to local
businesses, but you know, you guys have run agency for a long time. You understand this stuff. You
like you, you had clientele, like has anybody else besides you guys done this? Like who else
and how does it work for them? And I just love any details about other people who have seen this
opportunity that you've had a chance to show it to them. Yeah. So if you think the progression was
first, we tested it. Then we said, was there a business opportunity in bringing it
to you? And then the real ultimate test for us was, well, can we also show other people how to
do that? Now, inside of our expert business agency coach, we coach a lot of different local web design,
digital marketing agencies. And we said, okay, guys, you know, here's what happens. You know,
here's the model. Here's who's bought it. Like, here's what we've been able to do with it.
Were you guys interested? And they were like, so excited. We held a private meeting with a bunch
of people and said, Hey, here's what it is. it is here's how it works and their their eyes were just like big and wide and
so we have a couple examples of people that have actually taken this and also created opportunities
for themselves let's pull things up and you tell us their stories yeah yeah this is nate so nate's
been in business probably for a few years selling websites and he was definitely totally under
charging and he went out and felt really confident about it went to a remodeling client of his and
was able to sell them for 21 000 his very first shot that's exciting that funnel looks. That funnel looks awesome too. Very cool. So that's Nate. All right,
who else we got here? We've got Steve. He had a restaurant client that he sold a $5,000 funnel
hub or marketing hub to. It's one of those things where it's like you think about what
the local business owner typically is used to investing in websites, right? And in order for
them to spend a good amount, they need to believe and see what the vision is. And so Steve was able
to help them see what this thing was going to do and was able to to charge more than his competitors were yeah
what's crazy about steve is he didn't even build websites at all all he sold was digital marketing
services so this was like the first website he even sold brand was able to sell for 5k to a
restaurant like how many restaurants i mean and think out just within like a two block radius of
this studio right here there's like a hundred of them and none of them have funnel hubs right now
or marketing hubs or anything like it's the opportunity to so steve did with restaurants
who else okay eric yeah this is eric dingler so eric you know he was charging i think he said
2,500 bucks for websites you know again with this strategy he felt a lot more confident about it he
knew he had something that was different he was going to the owners with so he sold it to an
auctioneer of all people for 5,800 so you're talking about does every industry need it like
an auctioneer yeah exactly so cool all right funnel hackers listen up it's 2025 and let me
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Oh, Joseph's an OGBYN.
Yeah. So, I mean, Joseph is a student of ours that we show this opportunity to,
he was already building websites and you know, there's a lot of bad websites out there. Right.
And so when he's able to bring a funnel hub and a marketing hub to a local business and show them
exactly like what it is that's going to help them communicate what it is that makes them different,
the level of care that they offer their patients. That's something that really allows them to
connect the dots between why they're investing
in this website in this funnel hub for for their business so cool so what i want people to
understand is like literally the market is right now anybody who has a business which is everyone
and if they've got a website that's actually a good thing because it's probably not doing anything
for them like it's it's it's the biggest opportunity and it's like i said earlier it's been
sitting under all of our noses nobody else saw it till you guys found it and you guys have become really wealthy doing this
for other businesses now showing a couple other people and that's what we're here today to talk
about is like those people who are who are here who've been in internet marketing they've been
trying these things they've been struggling like help them understand like there's this opportunity
like even this isn't like your end goal goal like maybe someday you want to write a book and you
want to be an expert you want to you know whatever you launch your e-commerce brand like maybe you have big visions for something
else but this is something you can do today it doesn't take huge startup capital huge cash but
it's something that's needed the market's huge like it's something that anybody can get started
start generating revenue very very quickly and then from there you can roll into other projects
if you want or you can become like you guys and build a full-blown agency and like and this becomes
the the business they can become a very very large business as you guys know yeah you can absolutely create a very large business out of doing this and create
all the systems and process and build a business out of this but it doesn't have to start there
and it really can be something where using the relationships and the in the context you already
have uh being able to present this and turn it into some additional revenue and a small business
that could turn into a big one if you want very cool now what i want to kind of transition to a
little bit is um i know a lot of people are hearing this right now saying this is awesome like funnel hubs in the future like i need one for
myself i need one for my clients i want to start doing this but then they also are thinking the
same thing that i thought initially is like well um i don't know how to build a funnel hub i don't
know how to build a website like do i use wordpress or use hosting and like also there's there's the
bajillion technical questions that come up to get people to freeze. In fact, I know when you guys built my original Funnel Hub, it was built on WordPress.
And I know that it wasn't like a fast overnight thing.
It took a while.
And I think that's partially why you charge so much because it was a big project back then, right?
I love hearing kind of like a little bit behind the process in the past of how you guys built them for me and for Garrett and for other people.
Yeah.
I mean, one of the things that we have to our advantage is we started in 2003.
So we've been around the block as it relates to how all this stuff works. And so we had to really draw upon our own background and be able to know about hosting, know about WordPress, know how to glue these things together to actually make them work. You know, we would normally quote clients a timeline of somewhere between 12 and 15 weeks, right, three to four months to actually get these things underway. And now, of course, there's back and forth, there's client communication and all that kind of stuff. of stuff but you know really there's a lot of heavy lifting that goes into building that traditional
website and so we really just needed to figure out kind of a way to do that without having to
you know start from scratch every single time and then as you know you get nightmare clients like me
who are super picky and it's like you guys spend all the time you get to like oh it's cool but
like i don't like the branding let's read it again and then you go back another 60 days and like
that can be it can be expensive and frustrating and all those kind of things yeah it's one of
the reasons a website project can turn unprofitable yeah but all the things that go into it so it's
interesting is after man over the last year and a half or so i've been watching us do this obviously
it's been a huge success for me and for other like all my friends and i'm seeing work for other
businesses and during that time you guys knew this no most people didn't know but we started
uh working on a new version of clickFunnels. We started rebuilding it from
the ground up. And I remember Todd and I, we flew, I flew out to his house. We spent time in his
cabin, sitting there with a whiteboard, like mapping, like if we build ClickFunnels again,
then we make a new version. Like what does it look like? And what do we do? And it was interesting
is that weekend we started talking about this. And the first thing I said is that if we can do
this, like if we could build funnel hubs into Click funnels first off like for me that'd be insane because
then i could just build funnel hubs really quickly if i hate design it takes 30 seconds to change it
drag and draw like all the benefits we've had in click funnels i could do it in funnel hubs i
wouldn't have to contact you guys to make updates because i don't know how to use wordpress i'm not
technical right and i was like that'd be amazing and i was like oh and then it could be a tool
because everyone needs this like this is such a, powerful part of it. And so what's cool is that as we started building the new version of ClickFunnels,
of the ClickFunnels 2.0 platform, Funnel Hubs became the foundation of it.
Like it's the base.
Like when someone creates an account, the very first thing they have is,
they're called websites, but the marketing strategy behind it is a Funnel Hub.
And so that's the very first thing people are getting.
In fact, this week I've been working on a new, my new book new book project. Uh, this is my first non like marketing book that I'm writing.
And that's my first personal development book. And I wanted a new, a new, like a brand for that
and a, and a, and a company and all this kind of thing. So the domain ended up buying, I don't know
if he has noticed yet or not, but I was really excited because these, all my books are.com
secrets, expert secrets, marketing secrets. Like, um, I bought secrets of success.com. And so, um, uh, that's the new, the new thing. So I bought secret success. I
pointed to the new click funnels, um, account. And the very first thing that I needed to do
was to build my funnel hub. Um, that's before I haven't written the book yet. I haven't done
anything, but I was like, step number one, I need the funnel hub because I don't start building
these things today. So that way when someone starts Googling the book name, now that you guys
are watching this live or listen to it on the podcast, um, you guys are
probably going to start Googling name. I want you guys to go somewhere and see some stuff there. So
for me, the very first step now in any business is building out a funnel hub. I'm curious for
you guys, like, um, now that you've gone, you're the ones who had done it the hard old school way
WordPress versus like, what had been your feedback for you guys or for your team?
Yeah. It's like the difference between like, you know, having to light your house with candles and like having like on-demand electricity.
We didn't realize what we didn't have until we saw this.
And our team's response was the same thing, right?
Yeah.
They loved it.
Being able to drag and drop the sections and those things being prebuilt.
Like it really took away from needing a bunch of different skill sets too.
Because like you said, you're not technical, right?
And you're still doing all this stuff.
We used to have separate people for design, for coding, for each, you know, every piece
of it.
And now we can have one person that could build out the whole thing.
Yeah.
This is the harder part. I think maybe I'm wrong. You guys can
tell me the harder part traditionally is all of this stuff, right? Like the business owner, like
you see the value, they understand the value, but how do you turn these things into the actual
words? I know when we did our funnel hub, you guys got a call with me and we spent time going back
and forth and you had to write all out, but walk through the process of how you guys would, would
extract this stuff in the past from, from clients heads to be able to plug that into the actual funnel hub. Yeah. Content is
oftentimes the hardest part of a website. It's the hardest part to get in and extract that from,
from a client. And it's where projects delay and delay and delay and turn into really long time to
get them done. And so what we had done to actually get many of these funnel hubs built was to
interview each client and to really just do the work for them, right? And to go through each section of expert secrets and really extract the stories and the specific
things that made them different. And then we would give that to a copywriter. We'd give all
those interview questions to them and then they would spend a bunch of time writing all that out
just to get to the point where we had something to present to a client and hopefully they loved it.
And then we'd have to get it into the funnel hub, right? A lot of steps in there, especially when you're writing someone's story for them
and really helping to extract what makes them that expert
and sets them apart.
All right, now one other thing,
I'm going to tell the audience the story behind the scenes
because I think it's kind of fun.
But after we got the funnel hub built and the ClickFunnels,
and the very first one, like I wanted to be the,
you know, I got to be the first one to use the software.
And so we always build ClickFunnels where I'm not a technical person.
So the Littman's test on if it works is can Russell actually do this?
And so the first question from my team was like, can Russell actually build a funnel hub?
So I didn't build one.
I actually built two.
I built the new marketing secrets funnel hub.
And I also built the magnetic marketing, Dan Kennedy's funnel hub.
And so I didn't tell anybody these were in ClickFunnels.
I didn't tell anyone.
I just silently built in the background. I background i looked at all i modeled all i got
all the pages i tried my best to like take all the principles here and i put it in there like
i want to make the perfect example and i built the entire funnel hub in click funnels for marketing
secrets which is my my my brand and then i did the same thing for dan kennedy's company we just
purchased this i built it all in there and then flipped them live and we just kept them for a
while to see if anyone would notice.
And then I messaged you guys.
I was like,
hey, do you want to see the Funnel Hubs
and ClickFunnels in action?
Yeah, sure.
I'm like, check out the pages.
And it was my two pages.
I sent you guys.
Yeah, they were so good.
I mean, Russell,
honestly, I hope you'll take us up
on the offer to come
work for our agency.
I know you already
politely declined, but.
I could be a full-time
funnel builder now
doing these.
I was like,
are you sure you built these?
Yeah, but I mean, it just kind you know, having the right kind of structure
to support what you want to do takes, takes the, the, the power inside the funnel hub and makes
it really easy to focus in on that side of it as opposed to all the technical stuff,
which is why people get stuck and then they stop. Yeah, for sure. And it's just fun for me. Like,
you know, in the past it was always hard because I get so frustrated. Like I want to change a thing
or add a thing or I did something really, you know, I want to make a blog post or all the
different things that, that i always had to work with
somebody but now it's like i know click forms i can use i can log and i can do it and that's the
power i think for anybody it's like the pine hopefully seeing that you're like oh my gosh
like i can actually build a funnel on because before i definitely couldn't that's why i was
just like instantly giving my money because it was impossible right it was a magic box i don't
know how it worked and now it's something that's simple and easy to do so um very very cool okay
so the the last like question i know people at home are listening is a lot of people obviously
are listening to this and they're hearing the first thing of like funnel hubs are the
greatest things in sliced bread.
I need one.
This is an opportunity.
I can sell to other businesses.
They see the size of the opportunity, which is exciting, right?
Yeah.
Number two, now they saw the demo.
They're like, oh my gosh, I can actually do this.
This is awesome.
But then the third one always comes up, which is like, but I don't have any clients.
I don't know how to get clients.
I'm scared of getting clients.
And so what I'll talk about now is just
like how you guys, how you get clients,
how you make the sale, things like that.
As I was thinking through this question,
the scene that popped in my head was from Tommy Boy.
If you remember that scene where Chris,
Christopher Farley's there and he goes in there
trying to sell him into David's Fader,
trying to sell somebody.
Like he totally screws it up and he's like,
oh, I keep screwing it up. And he the whole tommy boy thing and then he has
the thing where the example he's got the car and it catches on fire and the whole thing but like
i don't remember the whole story other than he like he sucked at selling and he's like no you
got to use your street spars you have to learn how to sell the right way but but i guess a lot
of people feel as they go in there and like they know how to sell they get in there and then they
walk in and they we can't take no for an answer they say no i'm like, I'm like, I am out. And they, they, they bounce really quickly.
Like the, the movie, right?
Like most people, like that part's the hardest part.
Like, how do we actually get, like, how do we convey our message in a way that gets them
to buy?
Like how are you going to explain a funnel hub to a dentist, right?
Like in a way that they're going to want to give you money.
So like, how do you guys do that part of the process?
I think people get stuck with the fact that they suck at selling.
Yeah.
I mean, sales is a journey that you got to take somebody on and it's an epiphany that
they have from the point in time where they don't know you don't
know what you, what you do or how you're going to help them to the point where that becomes
super clear. I know who you are. I trust you and I can see how you're going to help me.
And the solution that we see a lot of agencies and people try and sell this stuff, come up with
on their own is they come with a bullet point sheet of paper with the price on the bottom
and ask for a signature, right? And expecting the service to sell itself. And what we've discovered
in the process of selling since we started our agency in 2003 is that we can just simply give them that same journey and experience. And like
we made it easy on ourselves. Like we literally have like a slide presentation where slide after
slide after slide is one small piece of that story and that journey with little bits of it that are
customized for that client along the way. So from the client's perspective, they're seeing,
they're seeing this story and they're also seeing how they're involved in that story because of the
little customizations that happen. It really takes the pressure off of us as salespeople because
we're not having to memorize anything. We're not having to like, just, you know, we're not
performing anything. We're just reading slide after slide. And that's epiphany gives, it allows
us to create that same epiphany transformation in that other person that leads to them, at least
that's overcoming their objections that they have along the way and leads to them pulling their
credit card out of their pocket at the end. Yeah. For a lot of our students, we're like,
don't try and sell, right right just go through this as it is
and it'll do the selling for you right and that's so for a long time like mike and i aren't like
born natural sales guys right like we just learned this process and learned the things that people
needed to understand in order to say yes at the end and when we put this deck together we started
having our sales guys use it and they were getting yeses and we have started having our students use
it they're getting yeses it's like this thing just works every single time so i have my show
it's 47 slides that right yeah you guys, can we see him?
Like, yeah.
Just show like what people like, this is what slides look like.
Cause it's not difficult.
It's not like you're doing some crazy sales pitch, just walking into it.
It looks like it took you hours to create, right? Which they really appreciate because they're comparing that to the one
cheater they got from someone, which is the price at the bottom, right?
And this is actually, we're giving them some value.
We're teaching them about stuff.
We're showing them why it's important.
And when, you know, I always say that a confused buyer never buys, but an
informed one always does, right?
Yeah. I mean, I know that for a lot of years I had clients would say to me afterwards, like, this all sounds really good. Could you send
some more information? Do you have any literature you could send? And I'm like, well, what do you
mean? I just gave you everything that I have. But then I'm asking that was an indication that
that little bullet point list wasn't enough. And I didn't really understand at first how to
give them more information. But once we broke it down into the story and these slides, that's what actually helped them, uh, under feel
like they got to the end of it and they really bought it. It's like, imagine me trying to tell
you what a movie was about just by giving you a bullet point list. It's like the movie, like,
yeah, it was a good movie. You want to buy the DVD or whatever? It's like, no, no. But if I had
you watch that or even watch the trailer of that, like that's what creates that experience. So like
that's what we're doing for a client to help them make that decision to buy. It's to give them, give them that experience
where that emotion exists inside of that, that conversation that allows them to see themselves
a future version of their business. That's better than where they're at today.
Yeah. And a true testament is that it's like at the end, I'm like, do you have any questions?
And they're like, no, you've answered everything. And plus, plus if I didn't know I had questions
about, right. And so like when they're in that point, it's just like easy to close that sale
at that point. I experienced on my side, like three slides in, I was like, I didn't even know I had questions about, right? And so, like, when they're on that point, it's just, like, easy to close that sale at that point. I experienced it on my slide.
Like, three slides in, I was like, I need this.
You know what I mean?
And then some people might take 10 or 30 or 47, but by the time you're at the journey, it's, you know, all the arguments have been made and they're ready to say.
Yeah, and we've done this so many times that, like, you know, it used to be, you know, 30 slides.
And then when there'd be an objection, well, they became 31 slides, right?
So, like, this thing has been iterated over and over again where any of the objections that come up or any of the concerns or anything that wasn't super clear to someone, like we experienced that,
right? And now this kind of thing is like this beautiful process that has really been time
tested again and again, that produces better results than we could have ever imagined.
Do you have the slides here? Can we see them?
Yeah, let's take a look. So what's really cool about the slides here is that we've got,
you know, kind of a choreographed dance that we're taking people through. And so,
you know, what we're doing is we're sharing a little bit about who you are as an agency,
kind of the background there to kind of
build some of that trust. We're helping to understand what their vision is. And then we're
evaluating them on their current situation. And when someone understands where their situation
is right now, compared to where they want to go, it creates this gap that ultimately that funnel
hub is going to fill. And then we go through and share with them what are the points of the funnel
hub that's going to specifically address that. And then by the end of that, we actually get them to the point
where we're sharing the investment.
And instead of them just kind of being quiet and not saying anything,
they're asking, like, really good questions
and leading to the point where we're actually able to say,
okay, like, you know, do you want to get started on this?
Or, like, which option do you want to go with?
And that's just, like, you know, those are the kind of rich discussions
you want to have at the end of a sales presentation
as opposed to where they're just kind of, like, sitting there
and just being like, that sounds good.
Like, they're just looking at the watch trying to get out of there.
It's a different experience in selling it this way.
Yeah, I think it's powerful.
Like I think about like with me,
like I've built ClickFunnels
for my PowerPoint presentations
and then another company took my slides
and when I went and pitched their company,
they could grow their company as well, right?
Like can you guys literally give your students
like here's the slides,
like just copy, paste, you know,
add their business in and boom,
that you've got sales.
Yeah, we look at this like a secret weapon, right? Like, you know, in the right hands with
the right training, like we can make someone's agency shine, right? We can literally just hand
these over, kind of show how it works and then just ask them to follow the process. And when
they follow that process, it's something that we all get to high five at the end and celebrate.
Yeah. So cool. I have my show notes to ask you guys about the rain gutter story. Can you tell
me about what the rain gutter story is, how it relates back to this?
Yeah.
So, you know, the thing when I, when I think about selling, I think about how we've got,
our duty is to help someone take that, that transformation.
Right.
And so the thing is that when I teach an agency how to sell, they want to, they, they, they
think all of a sudden that they've got to learn all these skills.
Like they've got to become like better presenters.
They've got to just be better at asking for the sale.
Like there's a hundred books you could read to become better at selling. And what I love about
these slides is that really you can disconnect yourself from the results of them buying or not.
You just got to kind of walk through that. And one time I was installing, getting rain gutters
installed in my house for like a water cistern. And the guy shows up in this little, little van
with my rain gutters. And I'm thinking like, that van is not big enough to have, I know,
like I got plenty of footage that I need to cover in this whole thing. Like where are the rain gutters? And I'm like,
totally confused. And so I walk out there with him, he opens up the door and there's this machine
that basically like extrudes the, the, the, the rain gutter. He presses a button and the whole
thing just comes out of the van. It's like really, really cool. Like I really want one of these
machines. And I was thinking like, how much skill does this guy actually have to have in order to produce a rain gutter
right not really any like you just need to make sure it's like there's enough you know metal in
the spool and he needs to make sure that he presses the button long enough that is long enough for the
thing that we need like not something that's hard to train and i think that our slides in our
presentation is the same kind of way it's like you don't need to be really skilled at doing
sales you just need to know how to present what what to say, press the button and just kind of, kind of go from there. We told that story initially. I, I didn't, I never heard
that's how rating gutters are built. So I actually have a YouTube clip I pulled off of a dude in a
truck. So those want to see what this actually looks like. Check this out. And there is the process for building rain gutters yeah and it doesn't really even rain
in tucson that much so it's like the fact that you know we needed rain gutters was kind of
phenomenal and i think this dude needs a funnel hub could you imagine like he told his story i
don't know who he is but like i would give him money had i seen like this process on on a funnel hub and her story his passion why he built like
it'd be amazing well you bring up a good point it's like i went into the situation with them
that like i just you know it's just a commodity right like what's the deal but like and maybe
maybe it's the fact that all rain gutters are built this way i have no idea but i guarantee
you on their website they probably don't talk about that aspect of it but that's that that's
great because i these things are custom made for every single house that they come in, that they install them
in. And like, that's a selling point. And maybe he, maybe this guy recognizes that maybe he doesn't,
but that's ultimately what we're doing in these funnels is taking the things that business owners
assume to be known by everybody, but they're really not. And making sure that they're ultimately,
you know, very clear to the person who's considering the services that are going to
be purchased from this person. Yeah, for sure. All right. So the key to this is the fact that the process does the sales.
It's not, they don't have to be good.
So if anyone's like, I'm not a good salesperson, I don't know how to sell, whatever, it doesn't
matter.
Like if you can follow a process, you can build some rain gutters.
So, and my guess is from doing this little thing right here, we probably sold, I don't
know, how many of you guys are going to go buy rain gutters now because of it?
So like, this is the process of telling the story and how powerful it can be.
All right.
So I want to transition a little bit because we've been going out for about an hour and a lot of people are listening to this and they're hearing, they're like, this is the process of telling the story and how powerful it can be. All right. So I want to transition a little bit because, um, we've been going out for about an
hour and a lot of people are listening to this and they're hearing, they're like, Oh my gosh,
this is, you know, and some of you guys probably have that, that feeling where it's like, this is
exciting. And I know that you guys teach people how to do this. I know that you help students who,
who want to build funnel hubs. I want to talk about it a little bit, but before we dive into
it, my question I want to ask you guys, because, um, I know that we've been working together
behind the scenes to create something specifically for the ClickFunnels
community and people in our world to be able to build funnel hubs, right?
And as we were putting this whole thing together and you guys were talking about pricing, it
was interesting because I thought, you know, someone could sell a funnel hub for, you know,
$3,000 or $5,000 or $15,000 or $25,000.
Like I literally, you have, I spent $25,000 on a funnel hub, right?
Like this is the, the pricing
that people will pay for stuff. Yet the entire training course that teaches this whole process
and gives people your slides and a bunch of other amazing things we'll talk about. You guys are
selling for just $500. And I'm curious, why are you not like that's you sell a funnel hub, you
six extra money. And then after that, everything else is pure profit. Like why is it so inexpensive?
I'm curious why. I mean, there's a ton of opportunity out there and And it's something that we get a lot inside of our own expert business agency.
Because, well, if this stuff is so good, like, why are you teaching it?
There are so many local businesses out there, right?
Like, of course, there's a big opportunity inside, you know, the funnel-driven business world and all that stuff that you could go after.
But there's so many local businesses out there that need help.
Like, local businesses are the lifebloods of our community.
And that's what helps, you know, make the economy tick.
And, you know, we've spent an awful lot of time in the rooms with these businesses that absolutely need help. And so, you know, we only
are a small team in Tucson, Arizona, helping businesses, you know, in the region doing this.
And so us being able to, to share this with agencies is one aspect of us being able to help
those other local businesses. But what's more is like, I've always looked at our agency, you know,
we're a team of 20 people now, and that's families, that's families with, you know,
they've got kids, they've got people that because of the business that we started,
we're actually able to influence and create a positive life for them and help them with that journey.
And so, you know, now that we've done that in our own agency, we've also done that inside of agency coach, helping agencies grow and develop.
We're getting to see them hire people. We're getting them to see help families.
And so there's a deep rooted cause for us that we really feel passionate about that we can have an extent extended effect on
agencies but also the people that work for them and also for the businesses that they help and
that just um is a really cool thing yeah it's really cool you think about it like like you
said how big the opportunities you guys are in arizona in this community and like that's
but and even if there was 10 or 50 or 100 other people doing this in your area there's still
enough businesses how many restaurants in your local area you know like it's it's crazy and you if you look at this like the time that we're
recording this podcast there's not more than a dozen people that even know about this opportunity
and so it's like yeah if you take those dozen people and put them all in the same city there's
still be plenty of opportunity but we've got the entire country the entire world like this is
something that's going to transform so many businesses lives and so many people who right
now don't have a shot they don't have a business they're looking for something right and i think for a lot of people this is the
this could be the beginning point it's like i'm gonna go out there and start building fun hubs
for people make some money and then at that point decide like okay am i gonna turn this into an
agency do i stay by myself like is this a lifestyle business where i build one or two funnel hubs a
month and take the rest of the month off like and something you know my kids are you know in college
or see my kids are in high school now
like looking like do i go to college or not and they're always looking for opportunities like i
was telling them about this like i'm like down and bowing like you guys could literally go build
funnel hubs for people and like well how much does it pay you know and they're looking at jobs like
eight bucks an hour at you know at walmart right now and i'm like well you build a funnel up someone
you could charge two or three thousand dollars and they're like what like i could build one a month
and be the richest kid in high school like yeah, yeah, like it's, it's amazing. Like when you understand it and the skillsets, not that difficult to pick up,
but it's just like, it's such a powerful thing. And the opportunity is now like it's,
it's where websites were 30 years ago. So our funnels were a decade ago. It's like, this is,
this is the new thing. And it's, it's here today and it's amazing. So I want to talk about,
um, for your students. So obviously I said, it's $500 for them to get involved in the training,
to get access to stuff. Like what are all the things they get when they, when they jump in
and they decide to, to, to do this process and become a funnel hub builder? Yeah. I mean,
the biggest questions that people have going into this is like, well, either how do I build it?
Like, or how do I sell it? And oftentimes it's some combination of both. And so when you boil
it down to like what we're actually teaching here is like, we want to share with people,
like ultimately how to build the funnel hub, right?
How to use ClickFunnels to do that and actually create these pieces of marketing technology really that are going to help a business transform.
And then beyond that, we want to create the process by which we can show someone how to actually sell this and sell for something that's going to be meaningful, right?
To them, that's going to help them put money in their pocket, support family and ultimately create a business that they they really love and can thrive on okay so my next question then is
when some i know you guys have this course that helps people to figure this out and to be able
to do it and gives them all the tools um but what are all the things that are included inside the
funnel hub launch pad um they get people from today we're like i see the opportunity i can do
it like i know all the pieces but to actually give them the the tactical so they can do it. Like what's everything they get when they get
started today with you guys. Right. So there's generally two kind of categories that people
need to understand. Number one is like how to build the funnel up. Like what is it? What does
it look like? What's the strategy? What's the philosophy? And like, how do we actually create
this thing? The other side is all about how to sell it. Like, how do you get this in front of
a client in a way that makes them want to say yes. And then you're selling it for the right
dollar amount. My guess is like the salespeople are like, I can sell, I just need to know how to do it.
And people who are like not salespeople are like,
I can do it, but how do you sell it?
So those are the two kind of personalities
that usually come into this one or the other.
Absolutely, definitely.
Yeah, for sure.
So for the people that like feel like they need help selling,
we're going to teach them how to price it.
You know, we're going to show them the exact proposal
that we talked about earlier
where they can just walk through that
and it does the selling for them.
We're going to show them like the interview questions
that we take a client through before selling it
to make sure that we're gathering all the information we need
so they understand, that we understand what their vision is and what they're trying to accomplish and that's going to show them like the interview questions that we take a client through before selling it to make sure that we're gathering all the information we need. So they understand that
we understand what their vision is and what they're trying to accomplish. And that's going
to help them close deals. And then we're going to even give them some examples where we have
live recordings of funnel hubs that I've sold, that our team has sold, and they can be a fly
on the wall and listen to the actual process of somebody buying one of these live.
That's cool. And they actually get the slides as well, right?
Yeah, absolutely.
Take your slides, put the client's info in, and then boom, they've got the sales presentation
done.
Exactly. Yeah, definitely. Yeah. So when it comes to building the funnel hub, like there's a lot of examples that we've shared the sales presentation done exactly yeah definitely yeah so when it comes to
building the funnel hub
like there's a lot of examples
that we've shared
and talked through today
but like really
when the rubber meets the road
like what are we actually building
how are we actually taking
the idea of what this funnel hub
is actually creating
and building out page by page
we've got lots of examples
showing kind of step by step
the philosophy and framework
behind each page
and what needs to be there
so there's really no questions
about what needs to be there
yeah and then we've got
the ClickFunnel team
who's actually going to teach
the actual pushing the buttons and how to get the
funnel built from the technical perspective we got all the guys on my team who actually build
funnel hubs um and me making videos showing you guys how to do which is really really cool
and on top of that i had all my designers i was like let's build some like insanely cool funnel
hub templates just for people who are part of this and so there's a whole bunch of pre-built
templates as well which means you can look at a client and ask them like what colors do you like
like oh i like blue and yellow like oh well here's the template like already looks
like that so it gets you like on the 90 yard line you just gotta get the last 10 yards and like
putting in their stuff putting their logos and stuff but it makes it so you start with amazing
templates so that even if you don't know how to build you don't know how to design or anything
it doesn't really matter you already have like these amazing designs that are ready out of the
gate you just plug them in and then you're off the off the races yeah you know the third thing
that we really want to look at is how do we take someone through
the client process, right? It's one thing to build a funnel hub for yourself. And you get
to make all the decisions. When you bring that client into the mix, now they have an opinion,
they have their own perspective. And having built so many of these things and being in business
since 2003, doing lots of this type of client work, we take our exact blueprint of how to work
with a client and make sure that we're moving that along the way. So that way they get the
result that they want, but also you're able to deliver that to them.
Yeah. And then the final thing we're going to throw in is what I'm really excited about. Like,
this is just the foundation. This is a marketing foundation piece. Like if you sell anything else
to a client, it's the perfect time to do that after you build this funnel hub, right? They want
more attention on it. They want more eyes on it. So if you do any digital marketing or anything
that's in service to getting more customers for a client, then we're going to show you how to take
this and upsell people and send them to all of your other services.
It's awesome.
Yeah, you're right.
Someone buys the Funnel Hub and it's like, what else do they need?
Well, they need SEO, they need Facebook ads,
they need other funnels, reviews.
There's so many, yeah, like when you have somebody
and you have their trust, like it's amazing.
So the things you tell me they get,
they get the training on how to actually sell Funnel Hubs,
they get the training on how to build Funnel Hubs,
plus the templates, training from my team as well,
like showing them how to do it inside of ClickFunnels.
The training on how to get a client through the Funnel Hub for my team as well, like showing them how to do inside of click funnels. The training on how to get a client through the funnel project from start to finish, which
is a huge like client management stuff is big.
And then number four is showing them how to upsell all the other offers and products and
services, which is cool.
So I'm going to throw in a couple other things because when we were kind of sitting down
ahead of time brainstorming this, I was like, what things can I add to this just to make
it irresistible for anyone who's listening to marketing secret show?
Like how do, how can I add to this just to make it irresistible for anyone who's listening to marketing secret show? Like how do, how can I add to this? And so, um, one thing I want to add is I
want to add, uh, some more tools to help you get in the front door with people. Um, so my dad,
uh, is actually insurance agent. He owns a state farm insurance agency. And it's interesting
because, um, one day he messaged me and was like, Hey Russell, like I have all these people hitting
me up to do work for my website. Like, should I hire him? Should I not hire him? I'm like,
what do you mean? He's like, I get like 20 or 30 people a day message me trying to do SEO and
Facebook ads and all this stuff. And I don't know who's legit, who's not legit. And I think a lot
of times local business owners have that they're getting hit by a bunch of different people.
And so, um, I wanted to give you guys a tool that helps you get your foot in the front door
where you're providing value in advance before, um, before you ever try to pitch them on something
where they get success. And then it's really easy for them. Like, Oh my gosh, you helped me get success here.
Like, and then it opens the door to open, you know, for funnel hubs and for everything else.
And so, um, I recorded a couple of modules to plug into the, this training course for you guys,
um, showing us how to do that. In fact, I created three modules. One of them
was, uh, teaching you a funnel I call the dead file funnel. And I kind of made this one up
when I was working out with, uh, I was in a gym with my trainer and he wanted to know how to fill his gym.
And so I was like, well, I have an idea.
So we tried this idea.
We call it the dead file funnel.
And in a weekend we completely filled up his gym.
So I have a training module showing us how to do that.
Cause you can use that same strategy for any gym, for a dentist, for a chiropractor, any
kind of business.
The dead file funnel works super easy.
And the second training is called the fishbowl funnel.
Um, this one's really cool as well.
You guys are, I've seen traditional fishbowls and you walk into a business.
It's like, put your business card in for free lunch.
There's a fishbowl funnel that you can set up for somebody.
It's very simple, very easy.
It starts generating leads for clients.
And so either of these two funnels, you can set up like both of them in like 30 minutes.
And all of a sudden they're getting clients and they're getting people calling them.
And like you become the rainmaker in a business.
And when you become the rainmaker in a business, people want you to create more rain, which is where they'll buy
funnel hubs and other things. So I record those modules. I also recorded a module about follow
up funnels, which is the email sequences you send out. But all that stuff is going to be the members
there as well, just to give you guys a gift on top of it. So there's five core pieces here. You
guys are going to get my bonus, but you also get how to sell funnel hubs, how to build funnel hubs,
how to go through the client process, upsell and ascension, and then all this stuff to get, you get my bonus, but you also get how to sell funnel hubs, how to build funnel hubs, how to go through the client process, upsell and ascension, and then all this stuff to get your
foot in the front door. Um, and I think it's offer is, uh, is really exciting. And hopefully
a lot of people take advantage of it. So for those who do are like, Oh my gosh, this is it.
This is my future. Like either, uh, I'm just a beginner. I need, I need an opportunity in
looking for this, or they've got an agency and they want to plug funnel hubs in, or they want
to funnel up themselves. Like any of these people can benefit from this. Where do they go? If they want to, if they want to get started
today, they can head over to funnelhublaunchpad.com slash go. Cool. And then they get started up.
And like we said before, like despite the fact that literally if they sell one funnel hub and
let's say they're scared of something, they completely bomb and they only sell for like
a fraction of what you guys sell it for, like 500 bucks, you could sell one at 500 bucks and you break even.
Then after that, everything else is pure profit.
But most people are selling it for $2,500, for 5,000.
You sell one and you've more than made your money back in most situations.
And so despite the fact it's only $500,
all you got to do is go to funnelhublaunchpad.com to go get the course and get started
and you get access to all the training to be able to go and do this.
Okay, anything else you want to add before we move to some Q and A's I got from the audience?
Yeah. I mean, I think it's something where you've got, you know, the minimum amount of this is like you've, you've got an idea of how to provide a ton of value to a business, right? And providing
that value, you can charge 500 bucks, but you know, the examples that we saw, like, I don't
want anyone to think that like, that's the only thing that you can charge, right? Because if you
just learn the process, maybe by doing it at a smaller dollar amount quickly, you can add more and more and
more and really create a true business out of this. I think for most people, it's that way.
The first time they'd be nervous. And it's like, you call your friend, like, Hey, normally in the
future, I'm in sales for 500 or $5,000, but I need to, I need to practice it. Like you made
$500. I'll build a funnel hub for you. You can call any business owner, you know, anyone who's
your friend and just like cut your teeth on it, practice it, learn the process, build your first
one, get your money back from the investment in the course.
And then it's like, cool, I've done it once.
Now you can show your, the next business.
I'm like, Hey, I did it for so-and-so.
Normally it's five grand.
I'll do it to you for 2,500 and you do half off and you make 2,500 next one.
And then you got two case studies.
You show the next person like very quickly get point where you can start charging, you
know, really good fees for something that you can fulfill them pretty quickly.
Yeah, no doubt.
All right, cool.
So that said, um, I know the producers have been gathering questions from the live audience,
and we've got them here.
So I've got about 15, 16 questions to go through.
You guys cool to?
Yeah, let's do it.
All right, let's have some fun with this.
So the first one actually, it looks like, is specifically a question about just the
opportunity, right?
Like, is this something where they need to quit their job to come do?
Is it something they can do on the side?
Like, what does it look like for somebody who's just getting started into something
like this?
I mean, ultimately, the size of this business is going to be based off of the results that
you see.
And so this is something that you can have a small business doing this where, you know,
is this just enough projects to, you know, pay the mortgage, pay the cars, right?
And just create that additional cash flow.
But we have students that their entire businesses are built around offering these kind of services.
And you can build teams around this.
Like our own agency is built around this exactly.
So this isn't something where it have to be that big.
But if you have the aspiration, this is the foundational knowledge that you need to get there.
But certainly could start a lot smaller than that.
Yeah.
And I've seen some people who after they set up the initial fee, they charge monthly for maintenance to make sure that things are updated, to add things to posts, blog posts, things like that.
Like what does that look like?
Because there's a recurring stream that's possible with these funnel hubs as well right
yeah i'd say the funnel hub is just the beginning there's so many different things that you can do
for somebody once you have that foundation and it's just a matter of figuring out like which
services that you want to offer a lot of times we're dealing with partners that are able to
deliver on stuff that we don't even have the skill set for right so i got a copywriter that
can do blogs and now i go sell it to this person and so i'm able to build more and more recurring
revenue and guess what i'm not the one that's stuck doing all the work i'm leveraging other
partners that are actually doing it and i'm just the middleman that's, you know,
being able to communicate back and forth with the client. Yeah. Very cool. All right. Question
number two. This is good, but isn't this, when it all comes down to, isn't a funnel up just a
website? Yes or no? Right. I mean, I think AJ has the perfect answer to that. Yeah. I always say,
well, that's like kind of like saying that isn't the perfect webinar, just a webinar, right? It's
like, well, one of them results in you pulling out your credit card at the end. The other one, traditional webinar results in you
hanging up halfway through because it's so boring, right? And so you look at the strategies that are
expert secrets. There's like this very specific strategy that you're taking somebody through
to get them and persuade them to take the actions that you want. And that's what's happening on the
funnel hub. Yeah. And for those that aren't familiar with perfect webinar, it's kind of
like saying, well, isn't a Ferrari just a car? We know that it's not. Yes, it does the same thing
as any other car, but there's things that make it different and make it superior.
Yeah, for sure.
And my personal experience was that for sure.
I went through a dozen different versions of my website,
hoping and praying they would give me a result, which it never did,
despite the fact that every web designer who pitched me told me,
like, this is going to be the greatest thing in the world.
It wasn't until we had the correct strategy that it worked.
And that's the difference is the strategy behind how you actually build these things,
which is cool. All right. I've tried selling websites before. I didn't like it. the correct strategy that it worked. And that's the difference is the strategy behind how you actually build these things,
which is cool.
All right.
I've tried selling websites before.
I didn't like it.
It was too much work.
I can,
I couldn't actually make any money.
It took forever.
Some people,
so someone who's done something similar, they weren't selling funnels,
but selling websites and they,
they didn't have success yet.
Like what would you say to someone like that?
Like the main,
the main thing that we see when someone has a hard time with websites and that
whole client experience is they're not being prescriptive.
They're going into the conversation with the client saying, well, what do you want?
What do you want it to look like?
And the client directing and driving that.
And this is different where you're actually kind of delivering the expertise and the logic behind the way this needs to be done because you're the expert. And so in that process, it makes the process of actually delivering this thing a lot more straightforward because there's actually
something you're following, a map that you're following, as opposed to just allowing a client
to kind of lead you aimlessly through the pathway of actually getting this done.
Yeah. It's interesting because you think about like most people think they know what a good
website looks like, right? We've been looking at websites for the last 20 years, 30 years.
And so they all have their own expertise. Like, oh, it's good looking. It's ugly,
which doesn't matter if it's good looking or ugly, we know that but what is actually going to work is going to
do something and so yeah coming with this new thing where it's like this is not a website this
is a funnel hub it's different strategy um you know and they put more the the uh expertise on
you where you have a chance to make it exactly what it's supposed to be as opposed to like
that doesn't look like a website like it's not supposed to it's different right like if you if
you were let's say driving in a bus right and you glanced up and you noticed that there was no bus
driver at the front, like, what would you do? What would you do? Freaking out. And you probably run
your butt to the front of the bus and start grabbing the steering wheel, right? Well, that's
the same experience a lot of clients have when working with an agency is that they are working
with an agency that should be driving this bus, but they're not actually taking them through a
guided process and helping them understand step-by-step what to do. So what most business
owners tend to do when, you know, being the leaders that they are,
when they feel like they're in a process that doesn't have a leader leading it,
well, they're going to run to the front of the bus and they're going to grab hold of that steering wheel
or, you know, start taking over the project.
That's what makes a big part of what makes client projects such a nightmare.
When you actually have a project to follow, and that's like a big part of what we teach
in the process of actually guiding a client through this process is how to be the leader,
how to drive that bus to make sure that client doesn't feel like they have to take over from you.
And when they feel like they don't have to take over,
that means a lot more smoother process. Oh yeah. And there's so much less stress,
like, oh, thank heavens. And they refer their friends and so on and so forth.
Exactly. For those who are like, this is exciting. And they're looking for the URL again,
for where they can sign up for the course, where they go.
FunnelHubLaunchpad.com slash go. Very cool. All right. Question number,
I don't know, we're on three or four. How long does it actually take
for someone to build a funnel hub? Okay. So the process that someone's going to go through before
we talked about like that 12 to 15 weeks, right? Like crazy stuff like that. Because of the number
of shortcuts that are there, the templates that are in place, the fact that ClickFunnels allows
you to build these things a lot faster. The fact that we've got all these templates together,
this is something where, you know, by working with a client, you know, over a matter of a lot
less shorter time period, a couple of weeks that you can kind of get through that.
Of course, it depends on the amount of feedback that a client has,
but we're really aiming this to make sure that you can get
from launch of the project to actually this thing being live
as quickly as possible.
Yeah, very cool.
And I think a lot of times also the more you do it,
the faster you get, right?
First time maybe it takes you a week.
Next time it's a couple of days.
But realistically, like when I built out my first Funnel Hub hub the creation of the funnel was very very quickly i was able
to copy and paste stuff stuff in there and then i went and i spent you know so initially was done
in in literally four or five hours i had it all done it was like oh my gosh first time i ever did
it but then i was like adding pages and i was getting excited and i was like and then i spent
the next like three weeks geeking out because i had so much fun with it but it was fun and the
same kind of thing here where get it set up to the client, and then now you can start the process of like
creating more things and adding to it. And, um, it gets fun. Um, funnel have so much fun. Okay.
Um, okay. This is a great question. So where can I actually find people to sell funnel hubs too?
So there's a lot of people that you might already know, right? What we find a lot of times with our
students is they try to go out and they find like brand new prospects that they don't know
when there's people within their world today that they can get a funnel hook for, right?
Who do they give money to? Who are they paying for landscaping? Who are they paying for dentistry?
Are they paying for a hair salon? You know, like all these different people are right there within
their, within arm's reach. They just need to start the conversation with them and leverage some of
the strategies that you talked about earlier in ways to deliver value in advance. Because once
you can gain that trust and once they know, Hey, when I help get help from this person,
I get a result. Then guess what? Their ears are wide open and they're ready for the next strategy
that you have to put in front of them yeah i found
something similar to the ones that people i've watched been successful with this usually they
start with a friend or a family somebody they know who's going to trust them they do it and
then they get the result and then they tell someone else and someone else and soon it's like
people are messaging you on top of that i'm sure people can also go out and they can they can do
traditional marketing by facebook ads like every funnel builder should have their own funnel hub right with like it's like part of this is like
you guys learn the strategy do it for yourself and you have a funnel hub you can show people
as well like here's my funnel hub and they can see the examples and case studies and see your
process and your story and like um yeah for the folks that already have any sort of existing
agency or or a funnel business that they're running like this is a this is something you
don't have to go and find new prospects and clients for this is something that just walking
a client through this exact sales process is going
to get their attention and something that those are the prime candidates to be able to go back
and get more wallet share from the clients that you already have. Yeah. Awesome. Okay.
Funhublaunchpad.com slash go for those who are looking. Okay. Next question here on the list.
This is directed towards me. Russell, I thought you said the websites were dead.
I guess I need to answer that one. Traditional, traditional websites are dead websites that don't work are
dead. Um, again, this is not a website. This is, this is like going from like a cassette tape
or a track to cassette tape to CD to like iPods, right? It's the next thing. Um, I became a
believer in it initially, I think because I saw the results with, with Steven. But number two is
like, um, for me, I've built so many funnels throughout time and like they're all over in my team's like
so they can't find their own funnels like where's the thing that everyone's like finding supports
fighting about things and for me it's like how do i tie all this stuff together where it's like
even for me it's like this portfolio like here's my portfolio what i do right people um you know
i would get i would get asked to be on TV or on news or something like that. And they're like, well, show us your website. I'm like, which one? And I'm like, I have
hundreds of them. And I show them one that I, that's like, what is this? This isn't a website.
And like, it was tough to like get traditional media because I didn't, I didn't look like what
they thought things should look like. Right. And so the funnel had become this thing that
to look the way that people thought it was going to look, but it acted differently. It acted
smarter. It was able to, to take people and convert them into customers and subscribers and things like that. And it just changed everything.
I mean, one of the things you've said before about traditional websites is that it's kind
of like a choose your own adventure, right? And it's a choose your adventure that doesn't end
anywhere in a positive thing. Right. And so the thing about the funnel hub is like,
while there's still some elements of that, like we're being very strategic in what those outcomes
are so that we can get them ultimately back into the funnel. Yeah. Yeah. I remember I used to do consulting for a big, big company. They would have me review
people's websites on video. So I would review them. And I remember almost every website,
like probably 99 and a half percent of people's sites, they all look the same, look like website
with the menu and each menu had like eight dropdowns. And then I would start the video
like, Hey, your website looks beautiful. I'm sure you've paid your designers a lot of money,
but let me show you how many clicks I have to do to actually give you money. And I start clicking
and I was like, one, two, three, four, five, six, seven. I'm like 30, 40 clicks in me for,
I got to find somewhere I could actually give you money. I was like, you lost me a click too,
just so you're fully aware. Right. And it was like, every single time I use, you have to simplify
this process. Like if you have a button, there's gotta be a strategic reason. Like, cause I'm
trying to take them from here to here. Right. So it becomes my page. It's like, you know, very big, like, Hey, join my email
newsletter. Like that's the big thing. They put the email in and it's like, cool. Thanks for
joining the email newsletter. By the way, you should get one of my books or join the challenge
or whatever. Like, and everything is thought through. So someone comes in, it's like, you're
taking them on a journey, right? It's the difference between like walking in, you know,
walking into Walmart and seeing a million options and being overwhelmed and leaving versus walking
and meeting a salesperson who takes you exactly where you need to go like that's what
the funnel hub does it helps connect your audience with like the the right thing that i'm looking for
today right someone's like i'm stuck where do i where do i start like i'm gonna take you here but
if you're like i'm advanced i want mentoring where i go like we'll go over here then like we're gonna
take you to exactly what you need and so that's the that's the power in psychology i think when
people start seeing and experiencing it's like oh, oh my gosh, my website actually works now.
Yeah, because it's not a website.
So, because websites are dead.
Question number six, I think we're at.
Should I just build them a funnel instead?
That's actually a good question.
Yeah, so we're not arguing like a funnel's
the fastest way to accelerate growing your business.
And we know that firsthand
because it probably took us five years
to hit seven figures with our agency.
And it took us one year with our expert business.
Right. And so what we are saying though, is that if you don't have a funnel hub, there's a hole in
your marketing bucket. Right. And it's like you were saying earlier, when you're spending lots
of money on ad spend, you don't want holes in your bucket, right? You want to make sure that
you're converting and squeezing out every possible conversion that you can out of your funnel. And
this is what's going to make sure that that's happening. So it's the first thing that you
should do when you start your business. It's because you don't want to wait until you have
a million branded searches to fix it. Right. 00,00,00 00,00,00
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00,00,00 00,00,00 00,00,00 00,00 about? Like, hey, do you want a book funnel? Like, what? And they don't understand. But you come and say, hey, I'm going to build you a marketing hub
to get you more clients.
Like, instantly, like, I get it.
I'm in.
Let's do it.
You build that.
You start generating clients.
They're able to see it.
It looks like something they understand, which is a website.
But it acts like a funnel, which they don't understand.
They start seeing the results.
And all of a sudden, you put a lead magnet on their funnel hub.
And they start getting leads, right?
And all of a sudden, it's like, oh, my gosh.
You're getting leads.
Like, cool.
Do you want another lead funnel?
Let's build a lead magnet. And all of a like, oh my gosh, you're getting leads. Like, cool, do you want another lead funnel? Let's build a lead magnet.
And also you can start adding these things onto it.
And now you can, you know,
a chiropractor or dentist could have webinar funnel,
but it's not gonna start day number one.
It's not gonna happen until they see the results.
Yeah, I mean, the biggest obstacle for a local business
to actually get the most and have funnels
is their own understanding and willingness
to go through the process
of actually making that work inside of their business.
And so what we found is that
if you start with the funnel conversation with them, they're going to, if they give you the
chance, like, do they have the ability to stick through all of the iterations and the rewrites
and the new versions of the funnel to actually make the thing sing and continue to work compared
to launching and starting with a funnel hub that it is speaking their language. They do understand
what's happening there. And then they just get to, you know, on the side benefit from seeing a funnel
in action and working in their business. And nothing is more powerful than them actually
experiencing that as opposed to like taking your word for it and kind of hoping that it works out.
Yeah. So cool. If you guys, I wish I could jump off the screen or the audio wherever you're
listening tonight. I hope you guys understand like this opportunity, how big it is, how powerful it
is. But if you're listening to this, you're like, I get it. I'm in, um, again, the place to go is I lost the link right here. Funnel hub, launchpad.com slash go
get started, get in there again. It's 500 bucks. Literally if you fail at selling your first funnel
hub and only make $500, you'll break even for the very first one. After that, you have a skillset
that'll pay you for the rest of your life. Can you imagine going to medical school and like,
well, your first time you do operation, uh, you know, you, youging on someone you're gonna make a million dollars they charge a million dollars like first
operation your break even everything that's pure profit like that's what we're talking about like
there's no other education i know that they give you that kind of roi and after you have the skill
so you have it for forever and so you can keep doing over and over and over again um okay next
question here um and this is actually one that was a question i was going to ask you guys. I'm glad somebody asked this.
It's like, what happens if the client already has a really good website?
Like, why do I have a website?
Like, why do I need a funnel hub or a marketing hub or whatever?
What do you do if they already have something that they think looks really good?
Yeah, I mean, having a good website and having a funnel hub are two different things.
And, you know, I think what I see people do to evaluate whether a website is good or not
is purely based off of their opinion of the aesthetics of it.
And design is important, and not to offend any of the designers who are listening or watching.
It's like design is important, but it also has to be really paired well with what the content is
doing and what it's saying. A beautiful website that doesn't convert, a beautiful website that
doesn't get the visitor back into the funnel, that doesn't help to overcome any of the doubts
and skepticisms isn't a good website. So I would oftentimes put a big question mark and say,
are you sure it's a good website? What is, what do you qualify that
based on? Cause if it's just off of the beautiful photography and the custom photography that's on
the site and the beautiful aesthetics, that's not the way that you want to evaluate this.
And you could take their beautiful photography and copy it over. So it looks the same from an
outside. Cause sometimes people are like, well, I want to make sure that my mom or my client's
seat, it looks good. Like, cool. You can still use those things. You're not like,
uglify it. Like take the, take the, this even just cover him over but then put the correct strategy
and where it's like now we're taking them on a journey that's going to end them up being a client
or giving you money as opposed to right now they're running into a brick wall yeah when clients stay
like and feel like their website's not working for them that's exactly what we're hitting on here
it's like they were happy the day it launched why because it hadn't done anything yet and it hadn't
been tested in the world but they were maybe a big part of of big part of approving the design and crafting that piece of it.
So of course they loved it.
And of course they get, you know, we hear this a lot.
It's like, oh, I get a lot of compliments on my website.
What does that mean?
It's pretty.
It looks good.
But the person who's complimenting your website isn't the person also pulling their wallet out of their pocket and giving you a credit card oftentimes.
So there's a disconnect between those two things.
Yeah.
The proposal template that we're sharing with you actually takes them through a process where we're assessing their website on a couple of different areas, right?
So the looks of it is just one of those.
So if they feel like they have a good website because it looks good, they might pass that
one.
But the other ones that we're looking at, they're not going to pass, right?
And that's what's going to create that gap that Mike was talking about that makes them
feel like, okay, I don't really have a good website as I thought.
I need this.
Yeah, most of them have no idea.
I had this experience literally last week when my friend owns a gym here in town.
And I remember asking something that was business and actually their main, like I wanted to buy the domain from him. And
he told me, he's like, I can't. And I was like, why not? He's like, well, our entire SEO strategy
is based around, around this, this site. And I was like, okay. And so I went and I did some
basic research stuff that you guys show in the course. And I came back and I showed him, I said,
right now you're averaging one visitor per month. Um, over the last six months, I mean, six people in the last six months have actually come from the site that you
love so much that you think is beautiful.
Six people.
I was like, and I offered him, I'll give you $10,000.
I want the domain name.
And then you take that $10,000.
You could buy a lot of visitors on Facebook ads or Google ads or get a funnel hub or like
whatever.
But the reality is this is not actually doing anything for you.
They think it is because in their head, as soon as you realize like you've got six visitors
in the last six months from this, this is not, you had more people who
like found the yellow pages, you know, in the thrift store that somehow found you. Cause like
nobody's coming here. Um, despite the fact you think they are. And I think when people start
realizing that it's like, Oh my gosh, maybe this isn't a good website. Yeah. And businesses kind
of know that in like in their gut somewhere, like you're in what's, what we're doing to the sales
process is we're confirming their suspicions. They suspect
that their website isn't doing the job
they thought it was doing and they've been able to ignore
it up until now. And through this process
and showing them exactly what's going on,
they now have the definitive proof
from you who's selling this to them
that this thing's not working.
And not just it's not working, it's just here's why
it's not working. And when you can connect those two things,
that's mind-blowing to them. They're like, okay, I it's not working. And when you can connect those two things, that's like, that's mind blowing to them.
They're like, okay, I knew I was right.
I knew the thing that we built before
wasn't actually doing the job.
And now I see what I need to do about it,
which is Funnel Hub.
So good.
Ah, you guys getting this?
All right, cool.
If you are, it's time to go.
FunnelHubLaunchpad.com slash go.
Okay, more questions.
These are so good.
Okay, this one's actually specifically about the course.
So after someone goes to FunnelHublaunchpad.com.go,
they get started.
Next question is,
how much time do I need to dedicate to this course?
Is this like a college curriculum
you got to take six months to go figure out?
How long does it take to someone
to actually go through the course
and learn the skill sets they need?
Yeah, I mean, ultimately,
it's going to take time to go through it,
but what you want to get out of it
can happen very quickly.
We've had people that have gone through it,
started on a Friday,
and by Monday,
they're having their first conversations with people around the opportunity to sell them funnel hubs. It can can happen very quickly. You know, we've had people that have gone through it, you know, started on like on a Friday and by Monday, they're having their first conversations with
people around the opportunity to sell them funnel hubs. Like it can really happen that quickly
for people who need to learn sales and how to build it and all those things. Like it could
take a little bit longer, but the point is that everything's really bite size and the pieces that
you need, like you may not need to consume a hundred percent of this thing. There's just the
pieces that are relevant to where you're at now and help you get to that next step. Yeah. We don't,
we don't want to bury you in course content. We want to give you exactly what you need and give
you the shortcuts so that you can get this working immediately. Yeah. We don't, we don't want to bury you in course content. We want to give you exactly what you need and give you the shortcuts so that
you can get this working immediately. Yeah. Very cool. Um, and of course it's awesome. I've had a
chance to go through it. I did some of the modules for it. Um, our team did a bunch, you guys did
an amazing job. Like it's, it's fun. You're going to learn a lot and it's, um, it's not like a
boring, I mean, as much as I love school, it's not like a boring teacher, like the people like us
who are excited by this and the passionate and like, and hopefully you'll feel the passion come through on the, on the training.
Um, okay. Uh, this is a good question as well. How much can I charge for a funnel hub realistically?
Okay. So I'm a firm believer that you deserve to get paid based off of the value you provide
and not the time it takes. And as we talked about, like being able to leverage all these shortcuts,
being able to leverage a click funnels to do this a lot faster, like you're going to be able to do
these really quick. And so the mistake I see people making, well, is it didn't take me a
lot of time. So therefore I can't charge a lot of money. Now the most successful companies in the
world have figured out how to disconnect the amount of money they make from the time that it
takes. And that's a big part of what we teach here. So like, while you might decide, because
if it, let's say you're in the category of people, it's your first time, like maybe because of your
confidence level that you want to just, you know, try and do this one on your, build one for
yourself. And then you might go to your best friend who say, who owns that gym?
Say, hey, can I try this?
And I'm just going to charge you what it costs me
to the investment that I made inside this course.
Like you could just do that way first.
But I don't want people to think that that's,
that's like the ceiling or as high as you can go.
Like, you know, Russell, we sold you one for $25,000.
And that was not,
of course there was some relationship and trust there.
But the big reason that you bought into it
was because of the, you know,
you can confirm this or not,
but I would guess it because you had, you saw the strategy and the value that we were
going to provide as a result of that. Like we made money on the $25,000 that you paid us. Like
it didn't, we didn't spend all that and all of our labor and all to make that thing happen. We
were able to put money in our pocket, which is ultimately a big part of why we're in this.
You know, we shared with you kind of some of those examples of some of our students who've
done this. Now, these are students that previously were selling websites for less
than what they knew they should be.
They knew that they were providing a ton of value,
but they didn't know how to communicate
that value to that client.
So whether it be a $5,000 investment
or a $12,000 or a $20,000 investment
for these projects,
that's a big part of how we kind of coach
during this course,
like how we show what's the price is at,
why it's there,
and how to make sure that exchange of value is there,
that they're seeing a ton of value
from what you're doing, but then're also like excited to sell it to them
nothing is worse right than then selling a project and then being like darn they bought it yeah
exactly that's how we always feel right even the website's like crap they just faced but now we
got to do all this it's gonna take forever it's gonna take 12 to 15 weeks yeah i think what people
need to understand is that like when i gave you 25 000 because i wanted the result i don't care
if it took you in fact i would have preferred if it took an hour right because i don't want to wait
three months because i want a result today yeah and i think that's the thing you have to understand
and also um depending on the types of businesses you sell like you're building this thing but this
thing generates leads for them right so it's like if they say they're a cosmetic dentist and their
average lead comes in that you know i have no idea what the numbers are,
but say it's $5,000 or $3,000 per client is on average.
If your funnel hub gets them 10 clients a month,
that's $30,000 in business.
You can charge $25,000,
something brings them $30,000 a month in business.
Absolutely.
They don't care if it takes them a day, an hour, 16 months.
It doesn't matter to them.
They just want the result.
That's what you have to disconnect from is the hours.
It's not like I'm making 50 bucks an hour
as a funnel hub builder or a hundred bucks
an hour, 500 bucks an hour. It doesn't matter. It's like, this is the service I provide people.
It's how much I get paid for it. And the better you get, the faster you can get done. And so you.
Exactly. Yeah. Looking at what is the value of a client, an average dollar ticket for the clients
that you're working with is a huge factor in understanding what is the value that you're
providing. Absolutely. You know, somebody who's selling, you know, $10 things over and over again is going to be harder to sell than
someone where one sale represents, you know, six months of their revenue, right? That's a big,
much different kind of scenario. And your place in that equation and helping that is, is very
valuable. And you knowing where you're at on that scale is what helps you understand where the right
pricing and investment is for something like that. Yeah. Awesome. So where do they go again?
They want to do funnelhublaunchpad.com slash go funnelhublaunchpad.com slash go.
Okay. So the next question is probably a question more so for me, but how does it work with Click
Funnels with the new Click Funnels platform and agencies and doing these for other people? So
a couple of things are really cool. The new Click Funnels, basically each, depending on what level you sign up for, you get different
accounts, right?
So sometimes you may have one site, which gives you a site and as many funnels as you
want, right?
And that's like basically a client.
Different levels give you three or five or different, depending what level you sign up
for, right?
What's cool about it is like for each client you sign up, you get a site.
So it gives you the ability to create the funnel hub and then as many funnels as you
want.
And you go in there, you build it and that all stays in your own
account. But what's cool about it is let's say someday in the future, that client wants to take
it over from you. You can, they, you can have them go create a ClickFunnels account and then you can
actually push that into their account. So now they have their entire business, everything, or let's
say you own one of the companies you want to sell it. Like you can literally just like click a
button and he transfers into new person's ClickFunnels account and you move, migrate this entire thing,
which is really cool.
And so,
you know,
in the past people,
a lot of times who had agency would be building,
you know,
five or six people single under one ClickFunnels account.
And then if someone wanted their business,
wanted to control their business,
they couldn't do that because all the leads are together and stuff.
And so now everything's separate.
And so it depends on what level account of ClickFunnels you have,
but depending on that level is how many accounts you can have. And there is an agency account that gives you a whole bunch
of sub accounts. So you can have a bunch of clients and then you can add on more clients
on top of that. And so, yeah, that's kind of how it works. Nice. One of the benefits I know that
you guys have had in your agency is since, you know, what year did you guys start? 2003. 2003.
So you've been building websites for people and over over time, people build a website to pay you,
but then they got to pay to host it, right?
Right.
The cool thing about FunnelHub is the same thing, right?
Like somebody pays you to build it,
but then it's being hosted on a ClickFunnels platform.
And you can charge people or you can set them up as an affiliate.
There's different ways to do it, but you get recurring income.
And I'm curious, like over you guys doing this for that many years,
like you probably can't tell me your revenue numbers, things like that.
But what does that look like for you?
Like just from a cash flow standpoint your business knowing
that every month you're getting the recurring fees from all these things you build over the last
yeah i mean recurring revenue is is the is the thing that really makes an agency sing and makes
it a stable business that we can rely on and not have to have these like cycles of feast or feast
or famine and so you know we have clients that have been paying us consistently every month every
year since 2003 you know we i mean some of those websites desperately need to be redone and funnel up and all that.
But even still, when business isn't going awesomely for someone, they don't turn off the electricity.
They also don't turn off their website.
And so that's become a big source for us that client after client, month after month, year after year, that stuff is stacked.
And it's been a really great source of revenue for us that we can rely on and make some money at and provide a great service at the same time.
All right, next question I have is,
some people will listen to this
are not in the United States,
they're outside the United States
and they're curious if this will work
or this is just a US-based opportunity.
Yeah, this is something where,
like this is a universal principles
and I'm sure you've had experience
of people reading expert secrets
and being able to apply these ideas
to their business for success.
Like this is the same thing here.
I believe that telling the story of your business is universal. Like people want to do business for success. Like this is the same thing here that I believe that telling
the story of your business is universal. Like people want to do business with people and
building relationships as a component of selling the product or service that you offer, then the
funnel hub is going to work for your businesses no matter where you're located. Yeah, for sure.
We've seen just like ClickFunnels where we've got people and they're probably watching this who are
in Italy who learn the stuff. They go back to Italy and there's nobody there doing it. And, you know, none of the ClickFunnels stuff is in Italian. So they go and they take it and they're probably watching this who are in Italy who learn the stuff. They go back to Italy and there's nobody there doing it.
And none of the ClickFunnels stuff is in Italian.
So they go and they take it and they translate it and they build ClickFunnels accounts.
And they're making insane amounts of money in the country.
So yeah, if you're not – I mean right now you guys are in Arizona.
I'm in Idaho.
There's not many people doing this.
We talked about earlier.
Even if there's like 1,000 people in Arizona doing it,
there's still enough businesses to go around.
But if you're in another country and you're the only person like, man,
the opportunity is, is insane. Yeah.
And for 500 bucks to get into this business, like no brainer, come on now.
Where do people go to give you the 500 bucks again?
Funnel hub launchpad.com slash go. Very cool. Okay. Next question.
So they're asking about funnel up specifically is our funnel ups
only for businesses who already have funnels. Well, we gave you some examples earlier. I would
say if they do have funnels, like it's an absolute no brainer, right? Everybody that sees the story,
they see like the leaky funnel and all that stuff. They're just like completely sold on it.
But for the small business that just doesn't have a lot of exposure to that. And you're kind of just
like talking over their head and using techno babble. Like we don't want to do that. Right.
For them, it still makes a lot of sense because their websites suck and they shouldn't have that website, right?
And so in either case, if they have funnels, absolutely.
It's a no-brainer for somebody that doesn't.
They're still a great candidate for this as well.
So you mentioned earlier is that, you know, businesses that need these funnel hubs that are locally focused, you know, the word funnel may not make sense to them.
And we actually have a slightly different approach when we sell these businesses.
And that's included in the course as well. Like how do you actually translate all the
things that we know, geeking out on funnels and translate that into language that a local business
can understand and buy into. Like at the end of the day, it doesn't matter what it is they're
buying. They're buying a marketing hub, they're buying a funnel hub because the principle is the
same and the result is what we're really after. And that's a pathway for us then to help a local
business with funnels and really blow up their business, I'd say like that's one of the coolest parts of this.
Yeah,
definitely for sure.
Awesome.
How do they know if this opportunity is right for them?
So I would say that if you're,
if you're sticking around listening to this point,
you must know that there's either someone in your world that could benefit
from this.
That might be someone that's like a relationship that, so the gym that you go to, or maybe it's
your existing client list of people that you've been working with. And if you have a desire to
help clients get a better results, to help them increase their customer activity, this is something
where like, if you're worried about like how to sell it, how to deliver it, if there's any
question marks there, that's what this course is filling in the gaps. But if you kind of ultimately
understand and feel and believe that there's
some opportunity that lives here for you, I would encourage you to kind of listen to that,
knowing that, you know, AJ and I are going to be walking through all the unknowns, all those
questions. It's something where we're going to be able to shepherd you through that process. But
what I think we want you to tap into is the fact that, yes, there is actually people who need help
with this. And if you can really see that, like that's all that you really need to take the leap of faith i think it's
important people understand as well you guys have a money-back guarantee so if they go through this
and it's like this is not working or turns out no one wants a funnel hub or turns out that you
know any of these things like like they'll get their money back but the big skis like just going
putting in the 500 bucks try to build one funnel hub and five x your money and then now you have
the skillset for the rest of your life like it it's like, I wish college was that way. Like, Hey, take this one course. It's going to be
like a weekend. You learn it while you make your money back. And then from that point forward,
you're, you're in profit. Like it's, it's just kind of the opposite of that. Yeah. Yeah. And
this is actually something that's useful today. And it's again, I hate using words like ground
floor opportunity, so I won't, but, but there's like a dozen people doing this right now. So
there's a dozen, there's how many millions of businesses in the world?
How many, how many tens of thousands or hundreds of thousands in the area you're in?
And the cool thing is like, let's say your area only has three businesses.
That's the internet.
Like you can sell to any business.
You don't have to be in your local area either.
You know, um, how many authors go on Amazon?
Every single author needs a funnel hub.
How many books are on Amazon?
There's like, I don't know, I would say billions, but at least millions of different books,
right?
Um, go to, um, and not just authors
that go to Amazon, every other product, like people are selling protein pancake mixes. People
are selling markers. People are selling iPhone cables. Like they all need funnel hubs as well,
right? Go to Etsy. Every single person on Etsy needs the funnel hub. Go to Shopify. Every single
Shopify store needs a funnel hub. Like, like the, the opportunities are only based on like your
creativity, right? Like go to Google, type in any keyword, look on any of the top 10 listings or
any of the side or go page two or page three. All those people need the funnel because they're on
page two, right? Like any keyword you can dream of, like there's how many keywords in the world?
Infinity, right? There's like, yeah. If everybody came to us for this, like we wouldn't be able to
keep up. We need help guys. Like we, We couldn't take all these jobs on for sure.
Oh, yeah.
I mean, for you guys, obviously, you're having a chance to help so many people.
On my side, I'm incentivized.
I love sharing this because it gets more people using ClickFunnels, which is my end mission, when all is said and done.
It's a huge win-win because you guys get your message out.
We get people using ClickFunnels.
You guys have a chance to make great income from this opportunity.
And then businesses get help because they're actually no longer buried in the searching results or not even there at all. And, um,
that something's powerful. So, um, yes, I'm a, I believe what you're doing. Funnel hub,
launchpad.com slash go. This business is right for you, but only if you like money,
if you hate money, like you should not do it. If you hate serving people, you should not do it.
If you can't Google keywords, probably not a good, like you've never been to amazon.com,
probably not good for you, but for everybody else, like this is, this is insane. Like you should just do it. All right.
Okay. Oh, this is good. A lot of people, this is like the first time they've ever looked at a
business. Like what else do they need to start a business like this? Like they need to hire
lawyers and contracts and all kinds of stuff. Like what is, what does it actually look like?
Yeah. The beautiful thing about running a web or digital marketing agency is the barrier to entry
is very low, but that's also what also becomes a challenge because there's so much to feel like you need to know in order to do this.
You know, when I started the agency in 2003, I had internet connection and the laptop that was
financed by my dad. Right. And the thing is that, uh, that kind of bare bones entry, plus what we're
teaching in this, these courses here is that, um, is really what everything that you need that,
um, you know, we've built, um, a lot of current course material to help you understand like where
the pitfalls are,
understanding what you need to do to build these funnel hubs,
how to sell them,
and ultimately guide a client through that process.
And we have the support along the way
to help you with anything that comes up.
Because ultimately, these aren't hard businesses to start,
especially when you have the support, the training,
and us to kind of help you along the way.
Yeah, I think about back in the day
when we started businesses,
there's so much set up. you know, nowadays the tools are free. Gmail is free,
Google docs, like all those kinds of things. Whereas in the past, like started business was
really expensive nowadays. Yeah. It's not, it's not much at all. Um, the next questions are,
are all tied around people asking like, well, I'm not a designer, I'm not a coder, I'm not a
program, not a copywriter. Like do I have the skills I actually need to be able to do something
like this? What does that look like? Yeah. I mean, having gone into ClickFunnels and see what you
guys have done there is, is quite impressive. I mean, there are templates that will help get you
most of the way there. There is all the tools that make this really simple. Like it's having,
does having a designing or coding background helpful? Like absolutely. Right. A good eye for
design and that kind of thing. But it's something where you're going to
have a jumping off point where you're, you're most of the way there. Right. And that's something
that you'll be able to leverage a lot of the things that you guys have built to, to create
an easier pathway to getting a result that you're going to be proud of. Yeah. For a long time,
like we really prided ourselves on these awesome websites that our team would put together having
separate designers and coders and so forth. But like that was with old web builders that just
like put out kind of crappy looking websites. Right. right and like we'd be lying if we said that
like the stuff that this is spinning out now isn't like at the same level as what our team's able to
put together because the technology's just caught up so much and the two that you put together they
look amazing right it's just like i am not a coder literally i have a t-shirt says non-technical
co-founder of click funnels because yeah i'm not like the joke is always how untechnical i am and
the first two funnels ever built on the platform were built by me as a non-coder. So if I can do it, you can do it as
well. Like that's the, that's the, that's the key. It's awesome. Um, okay. And I think I have
one last question and then we'll probably be close wrapping up, um, for the, the, the show for today.
But the last question, I think is a really intelligent question as well. It's like you,
let's say you do this whole process. You sell somebody a funnel hub. They came in
now. What, like, what else can you like? Now what? I want to paint a picture because again, as powerful as a funnel hub is because you get
the upfront money you make for doing it. You get recurring hosting fees, you can have maintenance
fees. That part of the business is exciting, but what most people understand is that's the
beginning of the relationship, right? What other things could they potentially sell
these business owners to give them more value, but to make more money for themselves as well?
Yeah. Ultimately, anything you sell your client and they're coming to you to build
a funnel hub is about creating more customer activity. Like that's ultimately we find a
common thread. So what else creates more customer activity? It's like helping clients with their,
say, online review and reputation, helping them run their Facebook ads, helping them build their
funnels, helping them with copywriting, helping them run with SEO and paid ads. I mean, there's
a lot of different things that clients need help with. The hard part is getting the client in the first place. You know, they say
it's six times easier to sell to someone that already knows you than someone that doesn't know
you at all. And so leveraging the relationship that you have makes it a lot easier, especially
coming off the foundation of having done work together. It makes it way easier to do that.
And so when we talk about recurring revenue being kind of the most amazing thing a business can have,
that's money that comes in month after month without you having to go back out there and resell that.
Like the foundation to be able to do that
is a good customer relationship, client relationship,
where you can provide additional value to them.
And we find a lot of those digital marketing services
fit into that really beautifully.
Yeah, that's awesome.
Well, I think you guys,
this is something that's exciting.
Again, this is probably the fastest thing
I ever bought as a customer, $25,000, three slides in.
And not only me, but again, all the major influencers in our industry have all jumped on board with this.
They understand it.
They see the power of it.
You guys have done it to local businesses, which is amazing.
And now you've had a chance to teach it to other people who this has become their opportunity.
This has become their new career.
And it's like, it's so exciting to see this.
And again, the reason why we want to bring it here to the Marketing Secrets Show is because nobody's doing this yet.
This is like the beginning of the beginning.
And so you guys who are here listening and watching this, you have a chance to find out about this before anybody else in the world even knows about it.
And it is, again, I think going to be the biggest opportunity over the next five years.
It's going to be what websites were 20, 25 years ago.
Like you look at that and how many people made millions and millions of dollars selling websites during that era.
And now it's like hard to be a website designer because everyone's got one.
And if they don't, you know, like a lot of times they go and they, they do them
incorrectly, they can build their own. And there's different things like that, where this is something
that's new. It's exciting. It's like, it's actually useful, gets them results. Like it's just,
it's like the perfect storm of things. And I'm grateful for you guys. First off,
it's discovering this, like I said, at the beginning, it's under everyone's nose. Nobody
saw it. So for you guys, and it was taking these two worlds and blending them together and creating
this new opportunity. That's, that's huge. Nobody saw it. I said, for you guys. And it was taking these two worlds and blending them together and creating this new opportunity
that's huge for people.
So I appreciate you guys coming and sharing the stories.
I'm excited.
For those who are listening right now, where do they got to go to go get started with the
Funnel Hub Launchpad?
Funnelhublaunchpad.com slash go.
There's the site.
And you go there again.
It's 500 bucks, which is crazy.
You sell your first Funnel Hub for 2,500 bucks and you five extra money.
And then you've got to skill stuff
the rest of your life.
A recap of the things you said
when people get started.
Number one,
we have all the training
on how to actually sell the funnel hub.
So if you're not a salesperson,
you're nervous,
watch that.
It's going to show you how to do it.
Plus they give you the slide deck,
all 74 slides you guys go through
to actually take a client through it
and all you do
is you take the client's info,
you put it in slides
and then you show up
and you look like you've spent
the last like 10 years
presenting this thing
and you click through it and then they just give you money like
you get the slides you get the training all kinds of stuff so selling funnel hubs you get that um
for those who like i know how to sell but i want to build it you have all the training how to build
the funnel hubs here's the psychology of how do you weave in all of the principles from expert
secrets you actually weave that into into the funnel hub but then there's like the videos also
showing you technically in click funnels how to to drag and drop. My team's helped build all those videos. So you see that,
see exactly how to actually build technically. And then my team, our designers built the most
amazing template of like prebuilt funnel hubs for you guys. So you just pick one and you're like
halfway, 90% there, replace logos, throw in the copy, and you've got a funnel hub ready to rock
and roll. The third thing, and this is the client management process, something you guys are way
more familiar with than me, but how do you take a client and take them through the process
to get it so that when it's done, you have everything you need from them to be able to
create these amazing funnel hubs. And then a number four is the upselling and ascending.
Like now you have them as a client. How do you sell them all the other products and services?
Um, I don't know about this. I've never, I don't run an agency, but I know, um, you're having five
clients that are all paying you a lot of money is probably better than having 200 clients who are
all paying you a little bit of money, right? Like this fourth
module is key. Like how to take these clients, you get them a result and then how to sell them
the next thing and the next thing. And then again, I recorded a bunch of videos for you guys as well
to plug into the course as well, just to hopefully add some more value. Uh, I go through the dead
file funnel, the fishbowl funnel and follow up funnels. These are, these are things you can give
your clients, um, literally for free. Cause they take you anyway, 15, 20 minutes to set up in their business. They start
getting leads instantly. And it all sounds like, man, this guy came to my office, spent 15 minutes
with me. Now I'm getting leads. I must have a funnel hub from them. Like take my money. Right.
And so that's all the stuff you're getting is 500 bucks. Again, there's a 30 day money back
guarantee. So if you go through it and you're like, this doesn't work, it doesn't make sense.
Um, you get your money back, but if it does go through it, you go through the process,
do the training, go pitch one of your buddies, get your 500 bucks
back or, you know, sell it for 2,500, make five X to five, whatever you can sell it for,
get your money back plus more. And then you've got the skillset for the rest of your life.
Uh, you can train your family on it, your kids on it. Like, can you imagine like,
um, I want my kids doing this. Like they want summer jobs at Walmart. Like they should have
summer jobs building funnel hubs for, for clients and things like that.
Um,
in fact,
we do,
uh,
we do,
um,
uh,
part of our coaching program.
We have a kid's event.
We should have you guys come and teach the kids event.
Like here's how kids can build funnels,
like the actual training.
Cause then if all the kids have that at the time they're done,
like,
can you imagine as teenagers being able to,
to go and like work in a weekend,
make 500 bucks,
make a thousand bucks and then take the rest of the month off.
Like AJ's trying to get his daughter to do this too.
So she'll probably need to come to that event
just to realize it's not just her dad
trying to answer.
It's actually cool.
I found out she was doing websites for like 200 bucks.
I'm like, you're going to watch this
and figure out how to charge more for that
and do them right.
So she's excited about it.
So, so cool.
So I think this is just an amazing opportunity
for everybody.
And so appreciate us coming out.
You guys who are watching at home,
if you're interested, this is like one of the for everybody. And so appreciate us coming out. You guys who are watching at home, if you're interested,
this is like one of the best no-brainer things I've ever seen.
FunnelHubLaunchpad.com slash go.
500 bucks.
You get everything you need to go and create one of these things.
And you guys heard about it here first.
Like this is the beginning.
You will, over the next year, five years, 10 years from now,
you'll hear people talking about it all the time.
But right now, like.
It's totally the beginning.
There's a handful of people who know about know about it's been such a wild ride
just watching my mentors people i look up to smartest people just look at this look at this
and say man it just totally makes sense right and it's like wow this does make sense and it's like
it's been sitting there and we just want to share it with everybody else and we want to see it go
all over the world and people help other small businesses really put themselves out there in a
way that makes sense and helps them yeah so cool well there you go guys thanks so much for being
here mike and aj i appreciate you guys funnelhHubLaunchpad.com slash go get started, uh, getting the training,
start building funnel hubs. And again, even if you're like, I don't want to do this as an
opportunity, but I want to do it for my own business, like 500 bucks, you get all the
training or let's say you're like, I have a business. I'm too busy. Pay the 500 bucks and
have your front desk staff go through it. And all of a sudden they become like the most profitable
person on your team because they built your funnel hub, right? There's so many ways, but I get the
training, go through it,
get funnel hubs built. Uh, thank you guys for being here. Appreciate y'all funnelhublaunchpad.com
slash go. And we'll see you guys on the next episode of marketing secrets live. Thanks everybody.
Thank you for listening to the marketing secrets podcast. If you've loved this episode,
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