The Russell Brunson Show - The JK5, Instagram And Norah

Episode Date: May 25, 2020

Revisiting one of my favorite principles from the Traffic Secrets book. On this episode Russell talks about posting on Instagram with a method he learned from Jenna Kutcher called the JK5. Here are some of the things you will hear in today's episode: Find out what the JK5 method is. Hear what Russell's "5" are. And find out where you can dive deeper into this concept. So listen here to find out how you can use the JK5 method when posting on social media as well. Transcript - https://marketingsecrets.com/blog/313-the-jk5-instagram-and-norah Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up everybody? It's Russell Brunson. I'm here today with Nora. Can we say hi? Hi. And we are recording a new episode of the Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets

us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everybody. All right. So today I want to share with you guys a quick nugget from the Traffic Secrets book. If you haven't read the Traffic Secrets book yet, what are you waiting for? They finally started shipping this week. People are getting them, which is really exciting. But one of my favorite concepts in that book is actually something I learned from Jenna Kutcher,

who is amazing if you guys don't know her. It's a principle called the JK5. Because I got Nora here with me, and those who are listening, you don't know this, but she's wearing a beautiful sparkly... Who is this in your dress? Rainbow Dash. Rainbow Dash dress, and it is awesome. The reason why I thought this would be a fun episode to have with Nora sitting here on my lap is because it goes into how we publish things online.

So a lot of times I think when most of us publish, we think, okay, Russell, I am a business person, therefore I will post about my business. Or I'm a workout person, so I'm going to post about my workout. Or I am interested in diets or exercise or whatever your thing is, right? Fill in the blank. And what's interesting is that when when most people when they start publishing they just publish their thing right so you can tell us when you go to someone's Instagram profile and every picture that is the picture of them flexing in the

mirror can you flex Nora there's no reflection yeah they're all flexing in the mirror or they oh that's a good, or they are all sitting there being all scholarly or they are all climbing a mountain or whatever their thing is, right? They just, every single picture is that. The problem is it makes you a very one-dimensional person, right? And so the people who are super geeked out about your topic will come and they'll follow you,

but the rest of the world doesn't. And one of the things I learned, Nora's still flexing, I can see her. I can feel her flexing, huh? One of the things that I learned from Jenna that we talked about in Traffic Seekers book is the JK5. It says for Jenna Kutcher 5.

What she suggests you do is you pick five topics that you're passionate about. They could be anything from family, fitness, to whatever. So if mine, top of my head, I'm going to forget them. It's like families, right? So Nora's in my family, right? Who are you? Are you my daughter? How many kids are in our family?

Do you know? Five. There's five kids. So we got family is one of my JK5 and I got faith because I'm very into my faith and beliefs. And then I got funnels. Do you like funnels, Nora? She's not sure what a funnel is, huh? Funnels. We got entrepreneurship and personal development. So those are my five categories. And so when I try to create content, I don't just post everything funnel related. Because if I did, the funnel nerds would be like, funnels, yeah, Russell, let's go.

And everybody else would be like, that's weird. But instead, I rotate my posts. And I do this on my Facebook, on my Instagram, on YouTube, just everywhere I'm posting stuff, I'm rotating through different things. And the reason why we're doing that is because people come to you from different ways, right? Like for example, I was at my daughter, my other daughter, not Nor's, but Ellie's soccer game,

and I meet all these soccer parents, like, hey, I'm Russell, I'm Ellie's dad, and we get to know each other, and guess what they all do? Because this is what people do. They stalk you, so after you leave, they jump on the gram or Facebook, wherever they do their thing,

and they try to find you and they follow you, and they start watching you, right? And if all of a sudden all I saw is pictures of me flexing the mirror, like, all this guy Russell talks, cares about is fitness, he's really boring and they start watching you, right? And if all of a sudden all I saw was pictures of me flexing in the mirror, like all this guy who talks cares about his fitness, he's really boring and they may lose interest and stop following me or stop paying attention, right? Or let's say I'm at church, right?

And I meet people at church and we get along and then they go home and they stalk you and they follow you on Facebook or Instagram or whatever, right? Or they see your ad on Facebook or they read a book or they see you on TV or whatever, right? We can bring ourselves out there all the time. And people come and they find you and they start stalking you. If you're talking about one topic, 90% of the audience will not pay attention to you. I know I'm just hiding from you guys. Instead what you do is you try to make

yourself a more well-rounded character and person and human. You post about different things. If you look at my feed, you notice it rotates through different things. From family to faith to entrepreneurship to personal development and back. We rotate through different things right from family to faith to funnels to entrepreneurship personal development back and we kind of rotate through these things and and so that's kind of the the power how it is and what's cool it's interesting about is then somebody comes to your they come to your say I'm at church I meet something coming Instagram they should like who's that Russell guy seemed like he's he's in makes kind of cool and they follow me and they seem talk about family oh I see his family oh it's a good thing like oh

what's this business thing he's doing oh what's his personal down with entrepreneurship what's and then it comes back and they see all in the family and they connect with me through the thing that they know me for but then because they see the other things I'm talking about interested they're more likely to to engage me and so because of posting this way and sharing things this kind of this little different way it's been really cool because people in business have then come to me having conversations about faith.

Because they see me post about faith every five or six posts, right? People who come to me who are tied to my faith will come to me about business, or about my family, things like that. And so it gives you the ability to kind of cast a wider net and get to know people and help them through all the things you care about

and all the things you're excited by. So I want to share that today because I think it's important. I keep seeing too many people to just post about their one thing it's like if you do that you're missing out on so many other so many other things what are you doing north she's making funny faces at the camera anyway so that is one of the chapters it's the instagram chapter the jk5 or excuse me the jk5 is inside the instagram chapter i go deeper in it and show examples i show jenna's jk5 i show mine funny faces you're not making funny faces or excuse me, the JK5s inside the Instagram chapter. I go deeper in it and show examples. I show Jen's JK5. I show mine.

I show other people's. I'm not making funny faces. You're not making funny faces? She's just smiling. Anyway, so if you haven't got the book yet, go to trafficseekers.com. If you have, hopefully you guys have implemented that. I want to see if you guys have.

I've talked about it a lot in different podcasts and episodes because it's one of my favorite little things. It's so simple for people to do. I was at a network marketing event, and they were asking me, how do you get leads on the internet? And I was like, this is probably the easiest for people to do. I was at a network marketing event and they were asking me, how do you get leads on the internet? And I was like, this is probably the easiest way for you guys.

I told them, I said, on your phone, make different albums of pictures and then take a picture of you with your family. Do whatever your JK5 is for you. Take pictures and put them in those different albums and each day you're going to post on Instagram or Facebook, whatever.

Pull up the album and be like, what post can I pick for my family today? What post can I pick for my funnel today? For my entrepreneur? Whatever your JK5R, each time it's a new thing and it gets really fun. And that way, for network marketers, they can pull people in.

For business owners, they can pull people in. People, whatever it is you're passionate about, don't hide it, share it, talk about it. Anyway, so hope that helps. Anyway, and if you guys liked this episode, Nora would really appreciate it if you would go to iTunes and leave a review. And also make sure you subscribe

so you don't miss any other episodes in the future. And it'll be fun. So, you wanna say bye to everybody? Bye, everybody. We'll talk to you guys all soon. Hey, everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out

inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next

funnel. No matter where you are in your business, this challenge is going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to OneFunnelAway.com. That's OneFunnelA away.com and join the