The Russell Brunson Show - The Night Before 10XSecrets.com Went Live...

Episode Date: December 5, 2018

A few of my final thoughts at 2:36 in the morning, before we launch the 10X Secrets funnel. On this episode Russell talks about his backstory and how he learned how to persuade people to buy, and how you can learn to do it too because the 10x Secrets product was about to launch. Here are some of the super awesome things in today's episode: Who Russell learned the art of closing from and how you can have access to the exact same course. What kinds of things are included in the new 10x Secrets course. And how if you pay attention to the buying process of the 10x Secrets course, you can learn how it was done. So listen here to find out why the 10x Secrets product is special, and why Russell is so excited about it. Transcript - https://marketingsecrets.com/blog/the-night-before-10xsecrets-com-went-live Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell Brunson. Welcome to a freezing cold late night Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital,

who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Alright everyone, it is officially 2.36am in the morning. By the time you're listening to this, this will already have happened. But tomorrow is the 10X Secrets product launch. And I am so excited! I don't even know how to explain my

excitement level. Um, it's, uh, I feel like there's been a lot of cool things that I've tried to bring into this world, right? Like I know we all have these like legacy projects we have, right? So, um, I think click funnels is by far my biggest legacy project, right? Like this thing we brought to the world to help empower entrepreneurs and sell more products and change the world, which has been good. Um, but I think that the thing that, and I think like the books I've written have helped simplify the process for people. But I think the thing that's the most beneficial is like having a funnel is really good.

Um, understanding how to do it, how to create products really good, but like how to sell is like, ah, the most important thing. I have so many entrepreneurs who could change so many people's lives, but they do not have the ability to persuade somebody into giving them money so that you can go and transform and change their lives. And, um, I think for me, that was, that was the key, right? Like I spent 15 years of my life, those who know the backstory, like trying to understand the skill. I went to my very first marketing event, man, probably 13 years ago now, I think 12, 13

years ago, um, as an awkward, shy internet nerd who had no friends outside of my beautiful wife and some wrestling buddies. And I was trying to figure out how to make money online. And I went to this event and I was expecting to learn SEO and PPC and all these things. Instead, I saw a speaker get up, talk about internet marketing. At the end, he sold his package. And I watched in amazement as people ran to the back of the room. And it was a $2,000 course.

I did the math. I was 2, 4, 6, 8, 10, 12. I'm like, oh my gosh, that guy made $68,000 in an hour and a half. The next guy got off and spoke. And he sold. He sold a $5,000 package. And I did the math and type he was done. He did like $120,000 in sales. And I saw the next speaker in the next and the next. And after three days of watching this, I was like, I have to learn this skill. Like I have to become a master of this. Um, and so I started the journey and it was not an easy road for me. There were ups and downs and bumps and bruises and all sorts of nightmares in between. Lonely nights, long trips on the road. Some trips I'd finance to

pay to fly out, get hotels, everything. I'd go and I would speak and I'd sell and I wouldn't actually sell anything. And I'd fly home and like, man, I lost $6,000 trying to go sell on this thing. $6,000 we didn't have, expecting to go out and kill something and bring it home and coming home empty handed. Not once, but multiple times. But I kept doing it, kept doing it, kept doing it until I started learning. How do you persuade? How do you teach?

How do you make an offer? How do you control a room? How do you get people to do what you need them to do so you can actually change their life? And that was a, man, like 12, 13 13 14 year journey for me um and i really feel like tomorrow well actually today a couple hours from now um i think it's like nine hours from now is the launch nine hours and 21 minutes uh is the launch but i feel like this is the culmination of all that where i'm taking everything and putting it into

a super product. It literally is, um, me, it was after the Grant Cardone event where I did $3.2 million in 90 minutes. And then 30 days later, I got on stage at my own event and did, um, $13 million in 90 minutes. You know, I made more in 30 days than I had made prior, you know, usually in multiple years. And after the 10X event, I promised everyone I would do a training show and how I did it. And I did a six-hour training. And that is the foundation of this product is that six-hour training. And then as we started creating, you know, this as in, in fact, if you guys listen to the podcast, if you remember after the Grant Cardone event, I said, you know, some of you guys are going to be blown away. I made $3.2 million.

But this is just the beginning. I'm going to make way more telling the story about how I made $3.2 million. And so this is the beginning of that. And so as we started putting the off together, it kept getting better and better. I kept plugging in more and more things. And we spent this whole day working on my webinar slides and making templated versions of them that people can take and literally have my, my slides, my PowerPoints, my keynotes. You can go and tweak them and edit them for yourself. I did a whole training 40 minutes today on how to like edit the PowerPoints

and all the psychology behind them. I did, um, I found a two and a half hour training I did with my inner circle that showed the choreographing of the 10X event and also the Funnel Hacking Live event. Like how do we do $13 million in sales at our own event? We choreographed every minute of the entire event. And I walked through the choreographing of that. I put it out in the course. I put interviews with all the legends I learned closing from like, oh, I can't even tell you how much we put into this thing, but it is insane. And I'm proud of it. And I it. And I hope that all of you guys get it, not just because I want to make money. I do, I'm not going to lie.

But that's not the purpose. I want you to get it because I know how much money it's going to make you. It's going to give you the ability to actually persuade your audience to give you money. And when they give you money, then you have the ability to help them and to serve them and to change their lives. People who don't pay don't pay attention. And if you can't get someone to pay, you're not going to be able to have the ability to get them to pay enough attention to your message to be able to change their life. And the skill set that I want to teach you guys, it will change everything. I can show you guys tons of people that have gone through pieces of this training, right? Brandon and Kalen went through this training. Boom, Lady Boss was born, right? Dan Henry went through this training. You've seen how he's blown up.

Like I can show you hundreds of people that have learned this stage presenting webinar style that I do and have built multiple million dollar a year businesses. And this is the first time I put everything together in like one spot. So if I was you, a couple of things, number one, go to 10xsecrets.com right now and buy slowly. The funnel, I'm very proud of this funnel. There's so much in it. And if you put your student glasses on when you buy and you'll notice like, what is he doing? Why is he doing it? Where's the layout? Why is the button here? Why is the order form look like this? Why does like all those things are strategically thought out and tested. They're not something we just make up. So buy slowly. It'll be worth the price of admission alone just to study the funnel. Um, number two, buy the upsells because they are insane. And I

didn't like, I wish I could tell you everything. The order form bump is my PowerPoint slide deck and a training goes with it is insane. Like if you don't buy that, you must hate money. The first upsell, I literally got John Childers, the dude who trained almost all public speakers for 20 years. He's the founder of this industry. He licensed his course to us. And his course is called Childers Chunks. It's not just like, here's a course on how to speak from stage. It literally is all of the stories he uses to break false beliefs.

And you listen to the course, and then he gives you the chunks. You learn them, you memorize them, you plug them into your presentation, and now you can use them. We license that entire thing from him. So you get that as part of the upsell, which is, oh, that alone. I can't tell you how many times I listened to that course and how many times I've memorized his stories to be able to tell them into my presentations. The fact that he allowed us to license that is insane.

Oh, it's insanely good. The second upsell is my fat event. We used to charge $15,000 for. Now you can literally do the fat event virtually from your home at a fraction of a fraction of a fraction of the cost. Like, if I was you, I'd invest in everything. I wish I could just force you to buy it all because it's worth it all. And we give everything these hugely discounted prices

because I want everyone having this. Like I said, as soon as you learn how to persuade, everything will change for you. Um, ah, anyway, thanks for letting me rant and talk about it. Cause I'm so excited. Um, if you haven't checked it, go to 10 night secrets.com, pay attention, watch the process, watch the videos, watch the copy, read the copy, look at the links, look at the structure, look at the order forms, look at the upsells, look at the copy on the bumps. Like, ah, this is a marketing education that I hope you guys are paying attention to. All right.

That said, I'm going to bed. But, uh, um, I have to be here in like three and a half hours to work out with my guy. So it's going to be a short night, early morning, but then the launch is tomorrow. And that's, oh, that's the best part. So thanks everyone. Have a great night and I'll talk to you soon. Want more marketing secrets? If so, then go get your copies of my two bestselling books.

Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.