The Russell Brunson Show - The One Comma Club Challenge: Day 4 of 5 - Accelerating Results With Leverage | #Marketing - Ep. 110

Episode Date: February 2, 2026

In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates. Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You’ll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days. Key Highlights: ◼️The two speed levers that determine how fast you reach your first One Comma Club milestone ◼️How to use AI the funnel hacker way by feeding it the right “brain,” not generic prompts ◼️Why higher-quality funnels allow you to charge more—and get paid faster ◼️A behind-the-scenes look at AI-powered funnel building that turns hours of work into minutes ◼️How adding a newsletter and traffic system creates recurring revenue and client “stickiness” This episode is where leverage replaces grind. You’re no longer just learning how to build funnels—you’re learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it’s hard to ever go back. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. This is the Russell Brunson show. What's up, funnel hackers? Welcome to day number four. How are you all feeling today?

How are you guys feeling, by the way, today? Oh my gosh. That's that, me too. Electric. Afterward, it was like so fun. Everybody joined, like, the Facebook group's going crazy. I was like, this is amazing. Every single name.

Every single name that came through. We were like, let's go, Andrew. And then also, we're like, we got to take a rest. We've been like, riding this high for. How long did the rest lasts for? Seven minutes. And also, we're like, what about this idea for tomorrow? This and this.

We're fun. So, thanks for hanging out with those guys. So fun. So fun. Today is going to be a lot of fun. Obviously, we have a lot of energy, like, excitement. We have slept in like a week. So sometimes it's a little.

Some of the ideas coming out are getting a little crazy, but I think you guys are going to love them because it's one of the things like, I feel like they're losing their minds, and I'm reaping all the benefits. So for you guys, you're reaping all the benefits, and it's going to be a lot of fun.

So really quick, a couple of things to jump off. First off, welcome back to the challenge. So excited to have you guys here. I talked about us on day number one, and I look at the world as a funnel. And, again,

8 billion people in the world, six billion on Facebook, 100 million saw this ad. All the way down, you know, 12,000 registered. You know, it gets smaller, smaller and people who make it to the end of the funnel the ones who always have the most success okay those guys who are here on day number four like you've beat 95% of the competition

already because you're still here you're still participating you're still in it so congratulations I'm proud of you guys for being here and because of that you've gone through stuff you've built funnels we figured out sell stuff we've done a bunch of things you guys are all officially funnel hackers so if you don't have your funnel hacking merch yet you go get some so you can be matching all of us with our funnel hacking merch but to kick this thing off now that you guys are all officially indoctrinated funnel hackers. Can we just one more time? If ever can tap myself on this chest and say,

I'm a funnel hacker. I'm a funnel hacker. Yes. Every morning you wake up and that reset you back into state as you go in here so I'm fun. So by way, who here became a certified partner over the night? If that's you, type it all in, type it all in. What's up my certified partners?

We're so pumped about having all you guys in here. Can I welcome someone? Yes, that would be awesome. I have been, I'm in this group. I mean, I am loving it in there. I got it to point out just some really cool people. Would that be all right? Yeah, okay, so let me, can I get these slides?

You guys got to see this. We have some amazing people join. I'm just going to scroll through, but the first thing that you do when you get inside the program is we ask you to literally sign a contract with yourself that says, hey, I'm fully committed. I'm going to do all the micro challenges, and we have you commit from here until bronze. And then once you're at bronze, we have you commit from bronze till silver and silver to silver to silver to gold and gold to diamond. So what you're about to see is all these people who have taken out, they've signed and they said, I'm not kidding. I'm going to do this.

I'm going to do all the things. We signed the contract as well to say we're committed to help you get there. But I just, I want to point through, look at all these people who not only purchased, but actually went. And I could have, we could have actually, based on the number of people that came in, had a lot more of these slides. But I just wanted to show you all these room people. You can see here on the right, this man from Slovakia joined. Like, people all over the world are joining. And again, the reason why people all over the world are joining is because people all over the world have businesses.

And so people need funnels everywhere. So I just want to point out to show you just how amazing this is. Now, inside of the group, there's a woman named Malia. She is not new. She's been here for a while, but she posted this. And I wanted to read this for anybody that's wondering, well, what's it like? What's the support like inside the community? Russell talked about it's like, we've been around for 10 years.

We're not kidding. Yes, ClickFunnels, yes, the support team. But this is the quality of actual certified partners in terms of mentorship, what you're going to get inside here. So you see Malia. She literally posted this yesterday last night. She goes, I just want to give a warm welcome to all the new funnel builders and give some encouragement. When I got started 22, I was 27. I had literally $0 in my bank, no income.

And I had a newborn six-week daughter. It was incredibly challenging, and I still did it even without me. So this is before we joined forces and all the micro challenges and everything like that. She goes, I'm now 30. I'm gold certified. I'm the sole provider for my family for now. And here we are again with another six-week-old baby. I'm back from leave and ready to take my agency to the next level to Diamond.

I hope this encourages some of you. And so I know we talk about, oh, does this work for stay-at-home moms? Does this work for this? I just want to show you how real this is, how flexible this is, how you can play the game in whatever way that it suits you. and just to give you a taste of what's on the inside, okay? And then we already have people applying for their one common club award. So we're not kidding. We can't wait to send this to you in the mail.

So as you get this, we'll give you more details about how you can apply for this, but especially inside the program, you can see the support that will give you to help you to achieve that too. Okay. Now, I don't know if you saw this, but this man right here. No, I didn't see you in. So this guy's already in the program. He's been for a while, and he, like, hasn't been at the event. And so also, like, the Internet's kind of freaking out, right?

And so he wrote in the group yesterday, he goes, what just happened? And do you see the response? Russell just lost his mind. That's what happened. I am telling you what, like, it's been so fun to see all the new people come in and like the, just like that generous gift of lifetime. People are freaking out. I think all of a sudden, everybody's like, oh my gosh, like they knew the support.

They knew it was possible with the software, but now to have the capacity with the reseller accounts, like everybody is just thinking the game just changed. And we have the advantage and the edge that nobody else. on any other software, any other thing has because of what you just unlocked yesterday. So it has been so, it's literally like a dopamine hit every time I'm like, this is us and these are all my friends. Like it's so fun. Anyway, so we just like, like he said, the ideas are getting crazier and crazier.

You don't even know. You thought yesterday it was fun. Watch what's about to happen today. But anyway, we just want to say thanks for being here. Thanks for all you that already decided to join in. A lot more you join and excited to look for us see all your contracts. But we're just getting started, guys. This is going to be great.

So congratulations to everybody that joined, and we're going to have some fun today. So excited. All right. I'm taking the slides back over. So first off, I want to, as you guys know, the title here is the one column of the challenge is how to learn both AI and Funnels so you can create your first $1,000 in our week. So as you guys know, AI is the thing we haven't talked about much yet. But even with that, you guys know what's happening, what's going going to, you guys been

fired up and excited. And the goal with funnels and AI is using AI to make them. things go faster to speed up things so you can get the success even faster. So as you guys know, the five-day challenge day number one, we introduce you to the new opportunity. Day number two, we talked about how to actually do this. You guys had a chance to build funnels. You saw it, you learned the skill set.

You kind of just had a chance your hands dirty inside of ClickFunnels. It was so much fun to see you guys building. Yesterday was about getting clients without closing, which has been most time doing that, which was awesome. And then today is AI, the AI shortcut. How do you shortcut your success? How do you get there faster? Things like that.

And then day number five, obviously, is. building your empire going from one comic club to two comic club and beyond, which is going to be awesome. So today, though, it's all about the AI shortcut. And today's mission, this is McCall's job. What's today's mission, McCall? Okay, we are so excited. We have decided to theme today. We've been scheming all night.

It's literally, it's literally all night. And our theme today is we are calling it the race to the one comic club award. Now, our entire goal and the question that we're going to be answering the entire time, today is how do we get you to your one comic club award faster now i want you guys to all remember and i want you to put it in the chat when katherine was going through yesterday of like okay how fast do you think you're going to get your one comic club award just based off of what you saw i want you to put it in the chat yeah i want you to just like give it a baseline today and i want to see in terms of days in terms of days yeah hours in terms of days hours whatever you are thinking right i want you to put your baseline today right

your baseline where you're like, okay, this is what I think is possible for me of how fast I could get my one comma club award. Yeah, just put it in your brain and then put it in the chat. Okay, some people, we got one weeks, five days, five days, seven days, seven days by Monday. I love it. Now, as we go throughout today, we're going to keep asking you, how is your number changed, right? How fast do you think it's possible to get your one comic club award? And all of our brains are just focused on decreasing that number. We're like, okay, how can we get you there faster. Now, I want to show you something really fast because there's really only two ways for us to get you to your one comma club faster for us, right? For you, you need bravery and you need action. Yeah, if you are committed to putting the bravery and the action in, I want you to just write, I commit in the chat. Yeah, because we actually can't do that for you. So technically there's a third thing here that we're going to show you. It's bravery and action that comes from you. Yeah, you commit. If you commit, then we are going to give you these two things today. Well, you know, so cool people are right. I commit, I commit, you didn't even ask them to.

And like the whole chat is like, I got it. I'm like, yeah, you do. I love it. I love it. So there are two speed levers. And these two speed levers are going to be the main things that we're going to focus on today of how to increase or how to get you to your award faster. So there's time and there's price.

Yeah. So the first speed lever of how we get you to your one comic club award faster is with time. If we can help you build funnels faster, you can get to your one common club award faster. Yeah? Does that make sense? If so, right? Duh.

In the chat. Right? If we can decrease the amount of time, it takes you to build a funnel. Obviously, you'll get to your word faster. And dare I say, free sample. Yes. The time it takes you to build your free sample so you can go and get hit by a bus and then survive the bus and make money. Right?

It's like, if you can do that faster, obviously you can get your reward faster. Yeah. So we say, okay, collectively, what could we do today? so that should possibly give you, what can we do today? To help you build funnels faster and easier. Yeah, because if it's easier, obviously, you'll go faster. Yeah?

Now, the second lever we have is price. Yeah, now price, obviously we can get you to your award faster if you can charge more per funnel. Yeah, because if you're charging less, it might take you two funnels to get there or three or whatever you decide to charge, right? But if you charge more, you can get to your award faster. Honestly, you could get to all of the different awards throughout the certification program faster

if we're able to help you charge more. You have that makes that just right. Money. And the way that we help you charge more is with two things. Yeah? We can increase the quality of the funnel or we can increase the value of your offer or the package that you're offering. Yeah? So I want us to break these two things down just a little bit.

So, Russell, I want to actually turn to you because as far as quality of funnel, who builds the highest quality funnels in the world? I would say that it's you. Well, me and my team, I think of the greatest funnel builders who have ever walked this planet, but, you know, I'm biased. Well, let me pause. He says he's biased, but he has literally done a billion dollars. And you were telling me this yesterday, how much money have you processed? How much money has people processed through ClickFunnels? Oh, Clifford.

It's like, the last time I checked, which is last Funnel Hiking Live, was like 12. billion dollars been processed through click funnels. Our clients have processed that much through click funnels. So not only have you done a billion dollars through funnels. You've created a funnel software that's helped other people do 12 billion dollars. So you're like, oh, I'm biased. I don't think you are. I think that the numbers, the numbers speak for themselves. 100%. And right now, right, as you start out, right, why would a higher quality funnel increase the price of it? I know like that kind feels obvious on the surface level, but I want to actually walk through like, okay, where did you start? how much did you start or how much did you charge when you started and then as the quality of the funnel

got better. Yeah, for sure. How did you charge more and why? So obviously my situation is a little different because I haven't gone and done clients. I usually do partnerships and things like that. But, um, you know, very first like when I was first learning this, this game plan and we were figuring it out and stuff, like when we would build a funnel, my goal is like if we can make six figures during a launch, right? Like that would, that was like always the goal. Sometimes we hit us sometimes we didn't, right? Um, because we got better and better, we started learning like the nuances and what made it work and when they worked better. And eventually it's like nowadays like for me if we don't make at least a million dollars during the launch of a funnel

It was a failure. That's like that's like the baseline so but we know we've done so many times like it's not guessing We just know here's how you build a funnel that's gonna be able to be capable of this Amount of sales. You know I mean so for me it's like you can charge more because the value because you you just know how to do it better Right like you're it's like getting a doctor who's like a brand new beginner for somebody's been who's 20 years versus someone who's a specialist right and the specialist is gonna make more money than the person's beginner because they're better at it. And they just get, you know, so for me, it's like, I could charge more, or I get equity or things like that because the quality is good. I know ahead of time, I can be very confident saying, hey, if we bolt this business on, I believe we can get spot worth making an extra a million dollars a month in your business. And then they'll pay way more

of that because we have proof. We have case studies, stuff like that. So like expertise, experience, like all of those things increase the quality. Because like you said, like somebody who is a better doctor and more experienced doctor can charge more. Yeah. Yeah. So are you guys with me? Do you understand this? Like if we can, increase the quality of the funnel that you're building, we can increase the price. I love it. Yeah, you with me say yes in the chat. Yes. Yep. Cool. Okay. The next thing, the next way that we can increase the price of your funnel, the amount of you're charging, is the value. Yeah. Now, what we mean by value is of the package that you're actually

offering people. So this is where it comes to the hit by a bus plan. Right. So if we say, okay, if I get hit by a bus, you need to go redesign your funnel. That's one thing that you're offering these people and so you can charge a certain amount, right, for just funnel design. Now, one of the ways that we can increase the value is we say, okay, well, instead of only funnel design, what if we also add, you know, copy? What if we also add, you know, us doing more things for you? I know we talked about Corbyn yesterday where he does a whole bunch of different things to provide his clients, like, as a retainer, right? He does their copy. Maybe he does their ads. He does, you know, newsletters for him. He does this. He does so many different things. And the more things

you do for somebody and the more things like you take over in their business, the higher you can charge, right? The more you can charge. Because the more valuable you are. Because the more valuable you are. Right. It makes that more money. If somebody hired you as an employee, like, how do you get hired as a employee? I'm your employee. I can do this one thing for you. Great. That's awesome. But if you can do do two things for me or you need three things or four things, you're way more valuable, right? Especially if you don't have to pay four different people. I'm paying one person do four times as much stuff. And so that's how you increase the values. Like, man, I can do, I can solve more than one pain point for it. One pain point is worth one thing. Two or three is worth a lot more.

Love it. Yep. I'm replacing all these different things. So the way that we're going to do this today by pulling these levers is it's like Russell said, today's AI day. So AI will be involved in helping you and helping us help you decrease the time, right, of make it faster for you to build funnels and increase the quality and value. Yeah, if you're with me, it's right. Yes, in the jazz. Yes. It's going to be amazing.

So now, as we dive into AI Day, when it comes to AI, most people who think AI is not for them fall into one of these three categories because some of you are already sold on AI, right? If you're an AI person and you're like, okay, I love AI. You can write love in the chat. And if you're like, AI, ah, you can write ah in the chat. You spell ah. They know.

If it's them, they know. Yep. Okay. We got some loves and we got some a. Okay, good. So if you are one of the, ah, people, chances are you fall into one of these three categories. I want you to tell me which one sounds like you. So first, we have non-techie Tara.

Non-techie Tara is worried about building her AI skills. So she thinks, I'm not good with tech. And I'm a slow learner. She sees AI and she's like, I don't know if I can do that, right? I absolutely can't. So if you are not techie Tara, I want to write Tara in the chat. Awesome. Okay, we got some Tara's.

Yeah, now we have left behind Larry. He's worried about all the rapid changes happening. I think there is an AI update that comes out like every day, right? Maybe hour. Maybe hour, maybe a minute. Let's be honest. Right? The world is changing so fast.

So left behind Larry is worried about all the rapid changes happening. And he thinks to himself, AI is a huge opportunity. And I feel like everyone's taking advantage of it except for me. Right? You feel like the world is kind of leaving you behind. Yeah, if this is you, I want to try left behind Larry. And I'm going to be honest, some people who love AI are still feeling like left behind Larry. They're like, I don't know how to use it well enough to keep up with the people who are crushing it with AI. Yeah, that might be you too. Next, we have skeptical, Sarah. She's confused why AI even matters. She thinks to herself, I don't really get the hype, right? I've used chat GPT before and it's not very good. Right? She's like, I'm trying to plug it in. to, you know, fix my text messages and it puts all these weird punctuation marks. And it's like, thank you for saying that, father. And it's like, I'm talking to my dad. Why do you keep adjusting this?

Right? She puts things in and she can't get high quality stuff out. And it's a little bit frustrating. Yeah? If you're skeptical Sarah, I want you to write Sarah in the chat. Or you're seeing what other people are doing with AI and you're like, why are they better at this than I am? Right?

Why do they get an A plus when I get like a C minus? Yeah. Now, all of these people, they think that AI isn't for them. because they think that AI is too hard to learn, it's too time consuming to keep up with, or it's got too much hype. Yeah, but the terrors and the Lairies and the Sarahs, the problem with all these things is or their way of thinking

is that the AI training that they have been given hasn't been connected specifically to a clear and simple and easy way to make money. Yeah, that's why AI is a little bit frustrating. So can we show you some clear, simple ways to use AI to make money. Race to the one comma club! Race to the one comma club!

Let's read speed it up in the chat. I love it. Speed it up. So we're going to start with this by handing it over to our different result. The chief funnel nerd funnel hacker in the world. So now I'm going to show you guys

how we use AI a little bit differently. As funnel hackers, it's not so much like we're using AI to figure out a recipe or figuring out asking questions about how to get to the grocery store The things I see a lot of people using AI in, you know, every single day. We're going to look at it a little bit differently, okay? I had a chance to do a VIP session this morning with all of VIPs, and I had a chance to go a little bit deeper in here.

In fact, all my VIPs, if you were here and I would type in VIP in the chat. I want some of VIPs, they got a lot deeper dive on this. And so if I had an hour, I'd go really deep to you guys. But I want you to just understand a couple cool things, because this is going to shortcut everything for you. It's going to open up a really cool opportunity for you in about 10 minutes from now. So first thing, understand. this is how most people use AI, right?

They go and they go to chat TBT or Claude or man or whatever one you're using. And they're like, hey, what's up, chat? Quick question for you. What's the directions to whatever? And it'll be like, blah, it gives you something out, right? And for most daily task, it's like, it's pretty smart, okay? But when you go and you're like, hey, chat TPT, can you write me a really cool video sales letter?

It's like, sure, blah, blah. And you're like, ah, is that good? Is it not good? I don't even know, but that's the kind of, it just gives you whatever it is. Okay. Now, we have to understand the way to AI is building how it works, right? AI has the ability and what it's done is basically goes that it scrapes everything on the internet for free. The good, the bad, the positives, the negatively, the crap, the garbage, and whatever it can find. And it brings it all back together.

And then you ask the stuff and it spins that up and blurts out something. Okay. But what AI doesn't do is it doesn't go behind paywalls. It doesn't go behind the scene. There's stuff it does not have access to. It does not have access to my books, for example. Like, those are behind it at a paywall. Like you can't get to that.

It doesn't have access to my courses. It doesn't have access to tons of different things, right? And so when AI by default, you ask it to do something, it's gonna give you the best they can do based on all the crap it got that's free. Okay? And so you have to always look at it through that lens. That's why you'll go and say,

hey, write me a video sales, or write me a webinar, write me whatever, and it comes out, and you're like, it kind of followed the structure, but there's no heart in it, there's no soul in it. It feels, bleh. Have you ever felt that before? If you ever had something come out

from AI and it felt, blah, type in, Buh, yeah, now we're talking. Yeah, I'm curious how you guys gonna make them out. Not yet, yeah, yeah. Anyway, that's what happens, right? And so most people like me, I started using, I'm like AI sucks, I hate this thing. Like, every time it comes out, it's garbage,

doesn't sound like me, doesn't feel like me, I don't like it, and so I stopped using it, okay, for a long, long time. And then I had a chance to go, and I spent some time with this company in our world, they do a billion and a half dollars a year, and what they're really good at, they're really good at VsL. So it sounds for video sales letters,

and they're really, really good at it. And again, they do a billion and a half dollars a year. They crank out on five or six new video sales letters every single month. And so when I was there, I found all the video sales letters. I started funnel hacking. I was like, look at this one and this one and this one. And they're so cool. I'm watching.

They're like two hours long. And I was like, AI doesn't have access to these. They're videos. AI is not going in and transcribing it. It's not free on the internet. It's an ad. So they're not going to pull that anyway, right? But for me, as a funnel hacker, like, this is gold.

So I just I took off at all these video sales letters. Same video sales letters are making these guys. a billion and a half dollars a year. I transcribed them all. I took all this. And before I asked chat to be between questions, I went back and I created a brain. Okay?

So I took all the transcripts. I'm like, here's 30 video sales letters that collectively done a billion and a half dollars this year. I put it all into AI. I'm like, there it is. Now you have the goal. Now you have the secret sauce. I did the funnel hacking first.

I found the things. I brought them back to you. Now I go back into AI. And I was like, hey, AI, go look at everything I just gave you. That is what makes money. Now, write me a video sales letter based on that. And guess what it does? It comes back with gold.

Okay? I showed the VIP class earlier. I showed them the video cell that I wrote after that trip, I came back and I wrote 50 minute long VsL, 550. I told him it took me, took about four or five hours for me to transcribe all of the, the, uh, the Vsels and put them into my brain. And then it took me one hour to write a fifth. 50 minute VsL. This is like a 80 page VSL, right? And as it's writing it, I'm watching, I'm like, this is good. Like for me to write something like this, like the copyrighters work at a gore, I think they're a starting wage is like $250,000 a year up to like a million dollars year

of these copywriters. So like I basically took their best stuff, plugged him into AI, and then AI learned it all and then wrote this thing. Okay, it writes a 50 minute VSL. We produce it, we put online, we start driving traffic to it. And in my world, Whenever we created a funnel, like the goal is like, can we spend a million dollars a month profitably on this funnel? If so, we can scale it to the moon, right? Like, that's like, that's like when you know you've got something. You put a million dollars in, you make a million and a half, make $2 million back out. Like, that's winning.

Like, at the level of the game we're playing, that VSL right now, we're spending a million a month profitably on it. Okay? And it took me an hour to write with AI. You guys getting this? So cool. So cool. So cool.

So, that's the secret. AI in and of itself is kind of dumb, okay? But if you as a funnel hacker, we'll spend the time and the energy to go and get the context and plug it in, then it gets really, really smart. Well, the crazy thing, too, is, like, if we talk about, like, speed and quality, right? Kind of talking a little bit about the speed levers that we talked about before. If we talk about speed and quality, like you said, it would have taken you six months to write the VSL without this.

And it's like, okay, with the brain, you know, with, sorry, with AI before, you could have written a VSL in the same amount of time. using AI, right, where you're like, oh, I could do this in an hour instead of six months, but it would have been trash, right? I know you tried that. You were messaging me, and you were like, literally trying to write this with AI, and AI just can't figure it out, right? When all of a sudden,

you're like, okay, so if I want to keep the speed that AI could give me, but increase the quality, right? You need a better brain. You need a better brain. Yes. Right? You got to have a better brain. And if you don't have a better brain, like the speed actually doesn't matter because it's turning out crap. And then a lot of crap is not giving you stuff fast. I love it. It's giving you faster crap.

Faster crap. That's what we call diarrhea. That was not funny. That is what we call diarrhea. That is the quote of the day. It's crazy. Type in diarrhea in the chat. Just kidding.

No. Too hard to spell. All right. You guys all getting this. Okay, so I want to tell you another cool story. So ever since then, I become mildly obsessed with this. I was like, I can become the greatest, even greater, like, copyrighter funnel in the world if I can just start doing this.

And so the way I started is I created on my desktop, I made a folder. It was called AI swipe files. And then I made a folder. It was like, every transcript, all these Vsels, I put them in the thing. And I was like, I want to do this for everything. So then I started doing it for webinars. I started finding my own webinars, it got him transcribed. I put them in this folder.

And I started doing it for other ones. Like all the other webinars are they done $10 million, $50 million, $100 million. I got those transcribed and I put them in there. And I started doing email sequences. Like, what are the highest covering email sequences of all time? Pull them all out. And so I have this folder on my computer. And it has like, I don't know, I'm saying probably conservatively $10, $15, $20 million worth of swipe files

from all the greatest ads, emails, webinars, video sales letters, challenge video, like, everything. I literally, I was telling the VIP, like I'm transcribing every single day, probably 10, 15, 20 pieces of content marketing every single day to add to this brain of mine. And it was on my desktop initially, but then I was on a flight and I had my laptop and I didn't have access to my brain because I wasn't there. I was like, how can I function without my, ah, so that I made a copy of there and I made a copy my laptop. But I started adding stuff my laptop to that one and then wasn't, I got so frustrated.

So I built a software for myself and I started like putting it all in there. So like, no matter where I'm at in the world, I can have it. And then what's cool was in my team, I started training my team on it. I was like, hey, you guys want to write, you need to write better. Like you're doing social captions. You're doing email. And so I gave them access to this thing. And so this has become this internal brain.

And so McCall made, had seen me bragging about this during an internal team training where I was showing people and training my team on how to use this. And last night at 4 a.m., she woke up, and she was like doing the McCall thing, like freaking out. And then my phone started buzzing at 4 a.m. Like, Russell, get up. Wake up. What's happening? And I was like, oh no. Like, her house better be on fire or something. I am so tired. And so I'm listening these messages. And she's like, hey, what if we made this offer for certified people even better? I was like, that sounds great. What do you have? And she's like, you know that brain thing that you built? I'm like, yeah, actually, what if you gave it to all of them?

I was like, no. I was there. He literally was like, listen. This is accurate. I was like, this is my advantage over everybody. This is how I'm winning. I have to tell you, I have asked him for the brains. I'm like, yeah, what if you gave it to somewhere where I could access it?

I've asked him for this. And he's like, we have to keep it with the internal team. So like when you're here with ClickFunnels, because I don't live in Boise. He's like, when you're here, you can use it. I know, yeah. He's trying to make everybody move to Boise. He's like, when you're here, he's like, when you're here, he's like, When you're here, you can use it.

But I've ever heard how Christopher Nolan, who wrote The Dark Night, he has single scripts. He goes around two people with. So he takes the actor. He brings them to a room and makes them read the single script because he doesn't want it to leak. He doesn't want it to get out anywhere. So they literally have to go into Christopher Nolan's room to read his movies. And they are in the movie, right? It's like Batman, Christian Bale has to go to this secret room to read the Batman script.

right so that it doesn't leak and it doesn't leave anywhere so all the sudden russle was christopher nolinging me and he was like listen mccall yes like i we're friends he's like you can use this when you're in this building right you can use this when you're in this building because even my internal team like they have to keep it in one location because it's so valuable right because this brain the cool thing is like with AI where it's got all the crap and stuff it only has the good stuff it only has the good stuff so any question you ask it won't give you a bad thing so I'm like, okay, 4 a.m. I'm like, what if we gave them? Your brain. And Russell said no. Yes. So, yeah, pick it up. So how did we convince you?

Yeah, well, it was, yeah, I was tired at 4 o'clock by 5 a.m. They kept messaging me and talking to me. And I was like, oh, man, if we did, we could potentially could. But obviously, I have to be careful. I'm always adding stuff. This is a growing library. It's not shrinking. Like, it's every day we're adding more context, more ideas. We're also now starting to train it. It's like we we transcribed every Harmon Brothers via three to five minute video sales like everyone they charge a customer half a million dollars to write one of these So we transcribe all of those added to the brain but then out we're turning into skills so like turn all the

They all the Harmon Brothers videos it turned into Claude's skills now there's a skill. It's called the Harmon Brothers show of video I just click a link add the skill and then I say write this thing and it writes it like I'm a Harmon Brothers writer like it's insane It's the reason why we are producing so much stuff and getting so much stuff out and making so much money right now and we're leaps and bounds munks all our competitors is because of this thing So I'm scared to share it But they kind of went back and forth said what if we did something where people had like sign an NDA They like a non-disclosure you can't share it. It's just for certified people that always gets in the family It's people's people's people who are using funnels in click funnels to build other people stuff and so Yeah, so based on that caveat we came back. I was like well I like well I like I like

to you, but it doesn't fit on the stacks slide. We're out of space, so we can't really do it. So unfortunately, I'm sorry. And I was like, kind of complaining. And then the designers are like, well, what if we just like, what if we just moved it there? I was like, well, then that ruined the footer of the thing. Like that's kind of cool.

And I was like, what are we going to call? I guess an internal thing. What are we going to call it? And he said, what if we call it? Oh, wait, sorry, before you be named it. They're like, what if we moved like this? And I was like, okay, that looks pretty cool. You see that version looks pretty cool.

So this is the new bonus that we'll, was invented by McCall at 4 o'clock in the morning, and by 5 o'clock, she convinced me about 10 minutes before we went live, we designed a logo for it. So now it's got a name. We're calling it the funnel hacker brain, having Russell Brunson's funnel hacking in your pocket. That way you don't spend the millions of dollars a year. I'm spending funnel hacking every single funnel, every single ad, every single VSL, every single webinar, every single everything. You just have access to it for you and for your clients. How many guys would be interested in that? If so, I'm very scared. This is not something you'll get tomorrow because I got to clean it up to make it so that other people can see it.

But we will be doing a launch little event for all certified partners. We're going to have signed an NDA and then after that we'll give you access and train you on how to use it, how to plug it into every area you're using. But this, I mean, realistically, I could sell this. We have a $250,000 a year mastermind and we don't give people access to this. So I could sell this for, I think I could go to most of the gurus in our world and charge $250,000. and they would all in a heartbeat give it to me. Can I say one thing too? So McCall's messaging him.

We're in hotel rooms next to each other. She's messaging me. Wake up. I'm like, oh, my God. Okay. I wake up. She tells me, I'm awake. Now we're conspiring.

How do we get this dude to say yes? We bullied him into this. We literally did. You're welcome. But I want to say something that pushed him over the edge in terms of saying yes. Because again, she said yes. Literally his top coaching people don't say yes. And one of the things I said those, I said, Russell though,

you need to remember who these certified partners are. And again, we're in the program together. So I've helped build this program. Like, I'm with these people. I'm with these people. I'm with these people. I was like, these just aren't marketers. They aren't just entrepreneurs.

They aren't just even funnel builders. These are people who literally have spent hours and hours becoming experts, not only in your software, but in your marketing. Like, when you go through the certification program, his books become you. Like, you internalize them. Like every single thing that you've done, like you basically, we train you to become as close as we can, many Russells, right? So that you can go out into the world and change the world with funnels. And I said, these are people who have put in money investment, time investment, and who have chosen to become certified under your name and your company.

Like, if you look at all your coaching groups, all the projects you sold, all the many communities you have, if there's one community that we should trust the very most, it's these people because they carry our name. That is them. And then he, then he said, dang. I mean, that was it. And he said,

okay. And so, like, that's the trust that we have in you guys coming into the certification program, where, again,

because you buy into us, we buy into you. And so, like, I can't tell you what a big deal it is, that we convinced it, and maybe 5 a.m.

had something to do with it. Like, if it was noon, he'd be like, I'm out of better. My wife's like, go back to bed. I can't tell. I say,

yes, like, they're tired. They won't shut. These girls, I'm like, sorry, you invited us here. It's true. It's your fault. Anyway, so continue on.

What's cool about this, it's always growing. This is something that's like we're pulling in the greatest marketing of all time. I'm scouring the internet for because I need it for myself for what I'm doing. And so you guys will have access to it. It's also the thing that I was thinking, if I can tell you what I was thinking in my brain that started this whole thing off is the first thing is obviously like, how can we collectively serve you more? and the second one was like, okay, like anybody, and you're going to see this today with like all of our trainings and things, but we're like, anybody who hasn't joined us in the certification program yet, like Russell has this vision of how do we take all of these people off the market, right?

Like, how do we truly push them over the edge to say, I am, I'm not just like a funnel builder. I'm a funnel hacker, right? This is the identity, right? You are a funnel hacker. How can we take you off the market? And I was like, ugh. If we made them, you know, these Russell people who have. have your brain, would it push them over the edge? I want you to guys to just tell me in the chat,

like if yesterday you were even like, oh, man, like, does it feel like it's pushing you over the edge, right? Where if you have access to Russell's brain, how much more can you accomplish? And respectfully, Russell's brain plus Russell's friends brains, right? It's not just Russell, for real. Russell and friends. Yeah, it's a super brain. The crazy thing is, like, I mean this with all respect, all due respect. It's actually better than Russell's brain in real time because Russell uses it to make his brain even better, right? It's all of your best stuff, right? It's your best stuff that you know sometimes how you're like, I have this really amazing thing three years ago.

What exactly did I say? Right. You have now compiled, which is why the file is so important, right? Because like your top coaching clients, the reason why like they pay for access to you, absolutely, but they don't have unlimited access to all the stuff and all the best stuff. You know what I mean? stuff I forgot about this. Exactly.

For real. So yeah, we convinced them. Yeah. Back to you. Merry Christmas. I will come to my census soon and this will not be a forever bonus. This is the today bonus. So you guys like we said here, you're getting access to the funnel hacker brain.

This will be a couple weeks when you get cleaned up and finalized and in a spot where you can use it. But you'll have the software's insane. You log in there. You grab stuff. We're connected to AI as well so you can go and claw it or whatever and say, hey, go in the brain and grab this and it'll go and find stuff, pull back. But again, we're going to make you sign an NDA. So that's kind of that's kind of. the game plan for our current certified people from the past people who joined yesterday you guys

will get this it's it's a guarantee for all you guys for those who haven't signed up yet what we're going to do is we're going to actually take i think like a 10 minute break because when we come back todd dickerson my co-founder click funnels the genius behind everything is going to be here we're actually going to show you guys the new AI features inside of click funnels that'll speed up your time we're going to show you guys a really cool AI tool that'll give you the ability to increase your value and charge more and a whole bunch other things so we're just getting started today but I want to give us a 10 minute break so we can reset, but it also gives you guys a chance

who haven't signed up yet, who have been sitting on the fence. If this funnel hacker brain A, I didn't push you over, I don't know what's going to, but we got four or five more things are still unlocking, so we're gonna keep on trying, but we want you guys in this program.

We need you in this program. We know that you need to be in the program and sort of everything possible to get you here so that we can serve you, we can change your life. And then also by doing that, you can change lives of the customers and the clients that you're serving,

which comes back to the core mission click funnels from day number one. So that is it. So with that said, you guys, We're going to take 10 minute break. We'll go back in 10 minutes. Todd Dickerson will be here. We're going to go deep into AI stuff and it's going to blow your mind.

Oh, yeah. The link is right there on the screenless side. Onecomclub.com. slash go. Everyone type in the chat. Onecom club. com slash go. If you signed up already and you're in there, let everybody else know.

Like you signed up, join us with us. Like everybody is a community together in here so we can, you know, when this is the challenge is over, we can all keep working together over next week's, months, years and beyond. So thank you guys. Take me a minute break. And we're back with Todd Dickerson. We come on back.

Ready, said, go. Hey, what's up, everybody? Welcome back. So excited to have you guys here as we start diving deeper into the rest of AI Day. I'm excited because the person about to introduce you guys to, he doesn't, he's not always on the trainings, live events, all sorts of stuff. He's usually back home.

He lives in Atlanta, and he's used back there coding click funnels. I've had a chance to meet him the very first time. How long has it been now? 14 years? 14 years ago. We met doing a side project together, but became friends. and eventually became business partners. He is the one who, behind the scenes, literally coded the entire ClickFunnels by himself, the original ClickFunnels.

I mean, another part of him, Dylan, who did the editor, but Todd did the whole entire back end. One of the smartest people ever met, one of the coolest people I've ever met. It's been the best business partner and one of my closest friends. And so he's also responsible for ClickFun, like, what he's built for you guys to be able to do this opportunity is because of the hard work and sacrifice and effort he put in. So with that said, let's put our hands here for Todd Dickerson. Let's go, Todd. What's up, guys. Todd, thanks for coming in.

Yeah, thank you for having me. This is exciting. It almost felt it's like, how could we do an AI challenge without you? Yeah, absolutely. When I heard you're doing an AI challenge, that's what you're saying, you're saying absolutely,

how are you guys doing an AI? Like, why am I not running this show? Todd's like, you know, like some of us dabble AI, we do the little verses. Todd's like, I coded like 400 different things last night AI. Like he's on the front edge of the every end. Yeah.

And he's like, and I don't know, casually it's 17 other things too, so no problem. Okay, well, guys, I'm so excited because I'm about to pick your brain. I've been looking forward to this so much for our certified partners just to let you know more at what's at our hands. So can I get these slides up here? Would that be okay? You guys, so what McCall and I, we convinced

Russell. Then we went to our next victim, okay? We went to our next victim with Todd and we said, what can we do next? Okay? Because our whole purpose is this race to the one common club. How quickly can we get you to this one common club? And yes, the money is exciting, but we're talking about this. The faster we can help you to make money for this one comment, you even talk about this is your 20 bucks, right? That first one, once you, once you have, you believe, and you can look at something. Like, I can do, the world changes for you. So we want to break down these false beliefs. Maybe I can't do this as quickly as possible. So that's what we're going to play today. You guys, so, again, you get access when you join the certification program to

Brother Brunson's brain plus all of his other friends. Okay. It's going to be so fun. It's going to be amazing. But again, we want to talk about how that brain gets you faster to your one comic club award, it's just going to increase your quality. It's like Russell's with you, helping you build. But what we want to ask Todd's help for now is how can we increase that or decrease the time? So Russell's brain is going to help us make sure our funnels work better. They have more quality. They have more better stuff coming through the brain so that we can use all your experience. But dang, I mean, when we look at a funnel, you guys, it's like, okay, we have the funnel here. We have all the words on the funnel. We're building it out. Russell's brain can give us strategy.

but at the end of the day, it's still us clicking the buttons. You guys were with me two days ago, right? When we were going to click this button, here, do this, here, do this. And so when we're like, okay, that's great, like, we got to build the words, we got to actually build it. Like, we're grateful for the brain that can help us. But how can we actually get this done faster? And that's when we said, we know a guy. Yeah.

I think we know a guy that could help us with this. So, Todd, you've been cooking up something pretty exciting, all about how to decrease the time that it takes to build front. Could you? Absolutely. Will you tell us, please? Okay. Yes. Absolutely.

So we've been working on this stuff behind the scenes for a while now, trying to figure out how we can make it faster to build funnels, easier to build funnels, bringing in the best knowledge and content and stuff, which, of course, the brain unlocked even more than ever, which I'm super excited about. But basically what we wanted to do, or what I wanted to do is to bring the ClickFunnels AI as it is today to your funnel builder community, to the certified consultants with early access to everything. Right? So all the features that we're testing we're using in real time. Yeah. We're calling it ClickFunnels AI Labs. So we get to give it to you guys before anyone else. Okay. So Ken, I'm going to be nosy. Yeah. I see you have a computer hooked up here. Like, can show me? I got who, if you guys want to see this, you need to go crazy and say show us, show us. I need to see as many show us as well as possible. And maybe just maybe he'll show us. But yeah, I think as somebody who, as they're getting this set up, like as somebody who, I mean, I was around a.

Just after I started, so it started 2015, right? And I discovered ClickFunnels 2016. So I was not the very, very beginning, but I'm pretty close. So I literally have been on the software for 10 years. Yeah. So I've watched the updates happen. I've done all of this. And every single year, even before AI, I was like, oh, that's so much easier.

Oh, that's so much easier. Oh, that's so much easier. And now that AI is here, it's like, oh, my gosh, this is just like so fun to play. And so I personally feel so excited as someone who has played the manual game, right? Which you're even saying, don't talk about manual. I code it for my whole life. But for me, right, the manual game. I've been playing the click this year, do this here.

And I've been teaching that as well. And so I just like, my brain is just like so, so, so excited to learn what's possible. So, yeah. So you guys ready to see this? Yeah. Yeah, if you're ready, put ready in the chat because I'm excited to see what rest you can give my little fingers here. Yes, absolutely. Okay.

Okay. Okay. This is going to be great. We're ready. Lots of readies. Okay. Woohoo. Okay.

I think your screens up. Can you guys see a screen? Awesome. Okay. So show us, give us context. What are we looking at right now? Yeah, definitely. So like going in on this, we basically wanted to make it easier to get started, bring it in and build an initial prototype of your funnel just right at the gate.

So there's a couple different modes that we're putting in front of people right now. We have research mode and quick mode. So in research mode, you'd be able to put something in about your business. And it's going to go out and it's going to do deep research on your industry, on your market, on probably the ideal avatar. And we're training this thing in real time based on our database. Are you saying it's funnel hacking for them? It's funnel hacking for them. Let's go!

Getting aesthetic and design aspects that you've been talking about from competitors in the industry, bringing in those best practices for you right out the gate. So cool. So give me something to run with. Like, let's just build some type of product. What kind of business? We have been talking, like a running example has been a woman who is a fitness instructor who is trying to sell an app. Do you think you could help us with?

instructor trying to sell my fitness habit tracker to my community of women. And for those you that don't know, he just voice spoke to his computer. Yeah, I got tired of typing. Okay, I love it. Okay, something like, I don't even type anymore. That's a funny actual. Okay, so you, so I see, okay, so read again, what did you put in it? So I put, I'm a fitness instructor trying to sell my fitness habit tracker to my community

of women. Awesome. Okay. Now, you teach me, do we need to put in something more than that? You can. The more context you give, as you guys have been talking about, the more context you give the better results you're going to ultimately get when you're building these things. Great.

And especially if you have all the research you've already done, let's say you've gone to the brain, you've researched it all, you've pulled it out, you've got your prompts, you've got your ideas, you just switch over to quick mode instead. Okay. Drop all that context in there. Okay. You'll have everything that you've been researching, all the copy, all the details about your business, right out the gate.

Okay. But for someone who's just experimenting with it or like, not really sure exactly what I want to do. Let's just play. Maybe you're like, I don't know anything about this. This is literally all I know. And this might be helpful too for those of those of you that. You got responses on your Facebook page, right?

Like, people are you want to call or I want one? And you wrote back, okay, you're trying to get more leads, you're trying to get more sales, or you're trying to get more appointments. And let's say somebody wrote back and say, I'm a fitness instructor. I'm trying to sell my app. So I guess sales, dot, dot, dot. So this is all we know. This is all you know.

So let's see what's possible with the AI and kind of what we can play with here. And it looks like we're overloading it already on the servers apparently. So let's just reload it here for it. The live demo. Yeah, I know, live demo. Hey, it's a live demo, right? So if we don't get the research initially, we can also just jump in and do the quick mode and go into it. But I'm going to run it again and see if it pulls it in this time.

Awesome. Someone's asking you this like, what platform is this? This is literally inside of click funnels. And again, this is labs access for you guys. This is literally no one has used this besides our internal team. So let me, I'm going to, okay, so let me explain what that means while this is running. So because you can see, you could read it right here, AI is analyzing competitors, trends and successful patterns. We're saying thank you so much for doing your job for us.

So what he just said again, this is called AI Labs. So if you're just a regular Joe Schmoe on the street, you went to clickfunnels.com, you signed up for a trial and you have ClickFunnels. When they go into this, they're not going to see this. No one else is going to see this. Literally no one else. You guys get access before everyone else. So what will happen is when you become a certified partner, certain things are certain special things are going to happen to your ClickFunnels account. Not only are you going to get ClickFunnels, but depending on when you join, you'll get those 25 reseller accounts or those 50, right?

So you'll get that special, special, special reseller accounts. seller account. And then when you join, you're telling me that we'll also add in this AI feature. Yeah. And as we're building new AI features, certified partners get access to it before everyone else. Okay. So this is just today. Okay. Imagine where we're going to be in three months from now, six months from now, nine months from now. Okay. I really, I really love that this is doing research for me. So it did some initial research. And I kind of pull up here if I want to and dig into the research. It talks all about the habit tracker industry, how it relates to women, cool. Personalization, like important things to know, kind of the target avatar, 25 to 45 your age.

urban professionals and busy moms like so it's done all this research great things you can give your client during the hit by the bus webinar yeah when you're going through your free sample and showing the effort that you put into it here's your effort i love it okay yep you've got all of it right and it's like here's some other industry related products like tom and strava and peloton honestly i don't have to worry about too much of this though because they guys already done it for me okay now it comes up to like funnel types and these kind of things we can adjust right because it depends on what you're actually going to build for the offer and how you're how you're pushing it through but kind of gives you the opportunity to adjust these things that it researched.

Okay, so wait, hold on. You got to remember. I'm not a coder. I'm a manual girl. So will you click back for me? Like I need you to like, I want you to pretend like I'm in first grade because that's my tech brain for those. Okay. So it says research complete. I see that little checkmark. Yeah. Okay. Now what you just said, now there's different things, market insides, customer avatar, funnel type design inspiration. So what you're seeing here with those, that's what it just pulled up for me. Yes. That's all the research. If I click, so right there. there's market research. Could you click on the other ones like design inspiration? Okay, so this is what they're saying. Look for this. Okay, so remember we talked about different ways like,

go find your competitors, different things like this. Awesome. Okay. So that's what we're seeing here. It's pulled up all of that. Okay. Okay. Okay. Control Z makes me a little bigger. Oh, yep. Zoom in a little bit for you guys. Oh, there we go. Yeah. Okay. Okay. Awesome. Now, could you push the X for me? Yeah. Okay. So after it does this initial research, I can talk about like, okay, and where it says funnel type, talk to me about that right there. So funnel types has given you ideas for different types of offers you could make. So it's suggesting how to sell the app. Nice.

It's saying, how about we let people opt in and then do a webinar selling them on the habit tracker? And this is where we're actually training it more on Russell's brain specifically for the real strategies that you're doing. Because it's not hooked up to the brain yet completely, right? So these are more generic ideas from the industry. So you could be like, well, Russell says I should actually probably sell it like this. We can go to the brain, ask the brain, and then put the brain here. Okay, very cool.

Okay, click the X for me. Okay. So now, so we can click on all these. then where I made you go back. You'd push on continue. Continue now. What are we looking at here? So now this is just a brief summary of what you saw on the other page, right?

So it's saying, okay, who is my ideal customer? Okay. We figured out this is who they, we think they are. This is their goal. These are some of the pain points. I'm guessing if it's wrong, you can change it or you can add something. Things like that. Yep.

You just click to edit and you can literally just change it in real time. Because what this is doing is now this is gathering information for its reduced to time, hopefully build us a funnel situation. Exactly. The more context we built early on, as Russell was saying, the better your results you're going to get from AI. So this is just spending a little bit of time ahead of time, just dumping it as much context as possible. Could I just do a quick interjection? Imagine you're doing the, if I got hit by a bus plan.

You will be shocked. You will be shocked. How many people don't know these answers about their business? Will you could you agree to that? Russell has people in his $25,000, $250, $250,000 programs. And he asked these questions. I don't know. I'm not really sure.

You're like, what do you mean? You're not sure, right? So imagine when you're doing the hit by the bus plan, you're like, I've done extensive research, and I've learned a lot about your target avatar, what this is, what this is, and you start to do it. And oftentimes they'll be like, wow, you know your business, my business is better than me. I can't tell you how many times people have said that because a lot of times people just kind of, they're like, I'm just going to sell stuff. And they just, I don't know, they just try. They haven't taken the time or they don't have the skills like you do with SWI-P-E-S to even know what to look for.

So for you going to them, I think you'll be surprised how many people say, you know my business better than me and how amazing that we have this tool. Okay. So back to you. So we're looking at this. It shows us our ideal customer. Okay, then where do we go next? What happens next? Absolutely.

So it talks about their objections and stuff here, too. So all this is going to get incorporated, basically, when we do some copywriting here. So cool. It obviously suggested we were going to do a webinar. So I'm just going to leave it like that for now. But you can adjust and be like, actually, I don't want to do a webinar. Oh, my gosh. Okay.

So pause. That's cool. Todd. Yes. This is a time. Russell hasn't even seen this while. So you're telling me, so for everybody that went back to their Facebook and said, do you need more leads, more sales or appointments?

So if they said leads, we would click opt-in. If they said sales, we'd pick sales, right? Right there. If they picked application, you'd pick application, or they'd put appointments, you'd do that. Dang. Okay. And this bridge funnel, this video series, webinar, you'll learn all about those and when to use on the science certification program, but I just want to give you guys context for like where we are

in the thing of this. This is almost too easy. So, okay, but we do know, we do know, right, that our friend, she wants sales. Yeah, we can we click sales? Yeah, we can do that. Even though it's against the recommendation. Yeah, absolutely, absolutely. Okay.

We can adjust it to anything we want here. And again, you know more about your business. And if we had to put more context in early on, that's where this is going to really be able to be better. Awesome. Awesome. Okay, cool. So we're going to just going to press generate. And what this is doing is this is just design inspiration.

Okay. So it's like we looked up those competitors, right? Stravons, one of them, Kalms, one of them, Peloton. And this kind of gives you like in real time. It went out and just kind of. So these aren't random design inspirations. No, these are other winning apps. From your industry specifically.

Yes. Yes. Okay. Very, very, very cool. Okay, awesome. Yeah, so I can come in here and I can kind of be like, oh, you know what? Maybe calm is appropriate for my industry.

And maybe if I can pause, right? If you guys are like, oh, I'm not quite sure which one I should do, right? You guys know how to find what the winning pattern is in terms of colors. What do you do? You go out and find. They already gave you six examples, right? go out and see, is there common colors amongst all of these? And it's like, oh, you want to know what?

It looks like even, you can even see here, right? There's a lot more blues and purples than there is that orange, right? So you're like, okay, well, maybe I'm going to start as this is my base design and I can go from there and tweak. So if you're like, I don't know which one to pick, you do know which one to pick because you have swipes, right? And we're finding the winning pattern. So this would be the winning pattern amongst paint. Yep, absolutely. Okay, cool.

So, yeah, so maybe we'll pick, I don't know, Peloton or does that sound good? Yeah, absolutely. You guys feel good with Peloton? Peloton sound good. Okay. Hey, let's pause. Are you guys freaking out? If you're freaking out, put Go Todd in the chat.

Go Todd. This is amazing. This is amazing. Go talk. If people ask them, what software is what's something? It's ClickFunnels. This is ClickFunnels. This is ClickFunnels.

This is ClickFunnels. Which is you put in this certification program, you get for free for life. Yeah. This is all, yeah, this is like the AI stuff we're talking about. Like yesterday or day two, we talked about manual building stuff, which is still great skills, and know and understand, but this gives you the ability

to start doing it faster. That's like, someone said, how does this get me in my one column club faster? You can do 20 of your clients now in five minutes versus having to, you know,

manually build 20 of them. So, yeah, for those you that got 12 responses, think how quickly it is that you're going to be able to build those one page 12 free samples with this software.

Absolutely. Okay, awesome. Okay. And there's, you don't have to stress out here either. If you decide you want to change it to look like calm later on, we can do that with AI too.

Love it. Love it. Okay. So we're not, We're not locked in. We're not locked in. Okay. Okay.

Absolutely. So you don't have to worry about that too much. So we're going to just click generate funnel and see how it goes. Awesome. So we're jumping into this is the ClickFunnels funnel builder, which they should look familiar, right? Because they play. Oh, wait, what's happening?

It looks a little bit different than it did yesterday. The other day when you were demoing because there is a completely new funnel builder. It is building the funnel, you guys. Time to market, less clicks. The sales page. Checkup page. Yeah. So this is what you guys are saying.

Remember how on Tuesday I said, click this button. it will create a new page. What it's doing, it created a sales page and then an order for a page and a thank you page. So right here on the left hand side, tell me what's happening where it says, Jen, what's going on? Because we gave it all that context, it just went and started building, right? So it's building a sales page. It's building a thank you page. It's doing a checkout page. Right now, it's analyzing requirements, figuring out the structure of the page that it's going to do. It's coming up with the design aesthetics that we were talking about. And it's starting to build those in real time. Guys, I knew Colin Marsh from our friends was a good idea. I knew that. Thanks for letting us bully, you guys. This is awesome.

Okay, so this is building, this is doing that. Now, walk me through because for, like, when we did this page the day, we didn't even do a sales page. And sales page is a little bit more intensive in terms of, like, writing you want to put in because you want to make sure you're kind of convincing people, which the brain will help with that. But even for our simple page the other day, we only built one page, and it took probably about 30 minutes.

But for a sales page, even for me, right? And I've been building funnels for a long time. And Russell, I'd be interested in know, like, a sales page for me, if I really want to make sure I get it right in terms of like writing the right words and having everything, I ought anywhere from like one to four to five hours, like a whole day to build it to build it out. So I can see it's generating. Like, give me an idea. Oh, it's already one out of three is done. Yeah, the checkout pages are done. So like how long should we should we expect to?

Am I in the one to three hours phase? No, you're in the one to three minutes phase? That is, that is feeling good to me. That is feeling like something. I want to be a part of. Okay. Okay. And here's what's fun. Again, if I can give context. This is so fun because I have my smart brain friend here and my smart coder friend here. I, my genius is I can find patterns. Like, that is my genius. I think that's why I've been able to make money. That's why I've been able to be, yes, be successful. It's because I find smart

people like you. And I'm saying, what are they doing? And can I model that? And can I make a framework so it's repeatable, right? And so as I'm looking through this, I'm like, dang, like, the thing that's So fun about this, about AI, is when I'm thinking about all the frameworks that I've made are all like your dot-com secrets books, right? It's like, oh, this AI isn't breaking anything. Like frameworks are true. S-WIPES is true. We are just taking, we're expanding our ability to increase the quality so that our research is way better. And we're decreasing the time to actually fulfill on this.

Absolutely. Oh, my God. And, you know, we talked about Malia at the beginning. Did you see her? She has, she had a baby and she just had a six-week-old. She's like, okay, I'm ready to come off of leave. I'm ready to go. How much is this going to help Malia?

Like, I'm not kidding you. And I'm feeling like, oh, where am I going to find clients? What do you do? If this takes, you know, one to three minutes, if this takes 20 minutes. It's also, it's generating images. Like, it's building images. It's creating the funnel. Like, it's doing custom stuff.

Like, and you'll probably see the first version might not be perfect, but it's just you be able to edit along, but it's crazy. Yeah. And just to be like, you want to know what? Like Mondays, Mondays, Mondays. Mondays is a day where I just know I'm going to I'm going to create like 10 free samples every Monday. I'm just going to. And it's like, okay, all I need to know is one sentence about their business that I typed in, generate 10 free samples.

And then use your hit by the bus plan. And there you go. There's your clients for however long you want. Right? If you want one client for a week or whatever and you're like, okay, great. Let's just say I remember in that first section, we teach you how to charge three to four figures each. And you're like, dang. Let's just say I close, just say you close a third of the 10, right?

All of a sudden, which is a little bit of not your work, the AI's work, we've booked out our clients for the week to month, depending on how much you want to play the game. But oh my gosh, okay, this is so awesome. Thank you, page is done, checkup page is done. Yep. It's those pages generating so many images. That's why. Yes, images take a minute to generate. So you're generating 10 different images right now for the sales page that, of course you can change later, right?

So it gets back to like, but it gives you such a good starting point. And you know what's going to be great about this, too, like speaking, because what this isn't going to do, right? Is this this isn't going to be like, oh, like, let's say the fitness instructors woman's name is Caitlin, right? Like it's not going to put Caitlin's face on there because they don't know who Caitlin is. But maybe, but what it is going to do is going to say like, oh, of all these sites I did, I know, like, I found the pattern, right? And so we need to have an image of Caitlin, like, doing an exercise. So what you can do is go to Caitlin and say, hey, take a picture. Take a, if you don't have it, but like, or like, a lot of times they'll have,

images or you go to their Instagram, you'd be like, okay, which picture of Caitlin looks the most like this? Or if I don't have it, can I use AI then with Caitlin's face to create it? To create it. But you know now what the image needs to be on that left-hand column, what that one needs to be- When it comes back to the lab's feature side of this, those are the types of things we're building in right now. Oh my gosh.

So instead of having to go to another tool and do it, instead of having to connect it, you'll see more and more of those features start to be- As you start to develop it, I can just be like, actually just add Caitlin's space. Yeah, absolutely. What they want to stress too is like you guys are having a chance, So you're the first people to see this live. I started seeing this probably two months ago. And then every week I get an update and I see it.

And every week it gets better and gets better and it's like, where you're just here now is the worst version you will ever see. It's awesome. And you use the AI to code. It's like every week. It's like 10x's improvement. And the next week, 10x. And it keeps getting better.

So this is the worst that will ever be and it's insane. Okay. So it's done. Let's go. Okay. Let's get like time. Like what? Sub five minutes.

Yeah, probably about five minutes. Yeah. Right around there. Yeah, absolutely. Someone's like, can I go juice by home off for day two? I mean, my business brain is like, watch out. I'm coming for you. Okay, so it's all done.

Yeah, absolutely. I love it. Okay, and just so that I just want to make sure everybody understands. That text up there, what, like, what is that just like telling us what it's doing right now? Absolutely. So it kind of summarizes what it did, right? So it comes up here. So it tells you, let's see, I'm going to scroll up a little bit, right?

So it tells you the business opportunity is it understands it. Okay. Restate some of those market insights that we talked about earlier, the ideal customer. And then it talks about the funnel strategy that it actually used to execute. So if you're talking to your clients and you want to be like, this is the strategy that we use. Like it's already kind of spelt it out for you. Oh my gosh, you guys. The design direction, right?

It talks about how like the aesthetics and the terminology and that kind of copy side. And then what you actually got, right? Your sales page or checkout page, your thank you page and how you can actually see it and play with it. Dude. Let's look at something. I want to see it. I mean, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait. Do they want it?

Do they want it? If you guys want it, put show me in the chat. I mean, are you guys still with them? I personally lose it. I'm personally losing my mind over here. I mean, like, if you're not, I, this is so exciting. This is so exciting what this means for the world. Okay.

So we're going to click, you can click up here or you can click the preview of the fun button. And you can't expand these different previews and kind of get an idea what it looks like. I'm trying to zoom in enough. So you can actually see it. But yeah, you can see this is kind of a call to action for a trial for your habit tracker. Dang. I want to abandon this one. breakouts

of course you'd replace that with your real app probably but even if you're designing things right like it gives you ideas and placeholders

very oh they made all that graphics okay and here's what I like about this right like you said like this is the worst version of it and here's what I think is so awesome about this is that you can go through and you can be like okay

based on those other pattern I found like cool you're not looking at a blank screen and you're also not using a template right that's the other thing Because we talked about that. Like, templates are great if they match your research. Sarah just said this took me years to do this kind of stuff.

Yes. So this is what I want to say that. Like start if you go up to the top and you're like, oh, this just got me 80% there, if not 90% there. And I can be like, okay, great. I want to tweak this headline. I want to be a little bigger. I don't like the fun of that button. No problem.

Todd, you can do that through AI too. You can actually do it through the AI conversation here as well. So I'll just click a couple of the other ones so we can see like, let's see how checkout did. Kind of put a big picture of the preview of the app and connected this. We have set up. It's not actually set up to claimants. Okay, cool. But you can kind of see what that does.

And then let's see, there was a thank you page too, which is off my zoomed out screen right now. Okay, that's okay. But if we jump in and actually go into the editor here. Yeah. So let's say, because I'm like, okay, for me, I'm like, this is, this is 80% of the way there. Love it. Yeah. So if I wanted to, let's say I wanted to like, um.

You want to add a header? I feel like it's missing a header. Yeah. Or like, yeah, exactly. Or that header. Oh, true, like at the top. I love it. Okay.

Let's add a header at the top. So how do we do that? Logo. I'm just going to tell it. Let's see what happens. Okay, so you went to the left-hand side. Yep, went to the bottom left. And he said, let's add a header and put a logo on the top left.

Yep. And it will do it? We're going to see how it does. We'll find out. We're about to find out. So you can do this. You can tell it to make it two columns. You can make it one column.

Dang. Replace the image with a video. Like, you can do all these things that maybe are little technical, especially when you're learning the editor the first time. Totally. Like one of the most powerful things about this to me is the fact that you've got AI generation, but you also have the power of the editor. Everything that's created can be customized and tweaked inside the editor.

As you see, you can still click your section settings. You can come and reset the colors and kind of override it and set it to like this. I can do any of the stuff that I might want to do with my design that's built into my style guys. Yeah. So this, I mean, I'm not kidding you. This does like so much of the work for you. So we're still like one of the issues we're having right now is image throttling. So you're going to see if more people are using this right now.

Oh, that just means a lot of people are using it. It just means APIs is getting used by a lot of people right now. So let's just say let's add a header as a placeholder. And we'll try that again. So if you get those little errors, you pretty much can ignore them and just send another statement right now. So awesome though. Well, and again, like this is what I think is so powerful because when you go inside the certification program, all the things you said, right?

Like we teach you swipes, but we go deep, right? So like in terms of image creation, like, do you guys remember that when we were doing that funnel when we were recreating that funnel of Russell? On the left hand side, there was an image of Russell in a computer. It looked really cool. It was like green, right? And like all that stuff. We literally show you how to use tools to create cool images like that of your clients.

And so, so that's why I think is so amazing with that. Like you combine that manual knowledge with this, right? Like this gets you as however close. And like you said, it'll just get better, better. okay you eight percent there 85 percent there 90 right like all these different things and then you can combine it to be like oh I actually know exactly why I want this to look like here do weep it up whip it up put it on in absolutely oh my gosh you know we have a warning about like it may make an unintended changes right now but you can also restore the version cool so if it does

make a mistake you just say back to the other version okay so I know I know you say like this is the work we get to have all the the edits the updates so like walk us through like what's your guys this plan right now in terms of building this out like is like Paint us a picture of what you're building, how you're working on it? Absolutely. I mean, my goal is to ultimately have all of our best practices across all of our data. So you think about it, we've got more funnels in our system and more opt-ins and more page views and more stats and more data than anyone on the internet.

Well, we just talked about that. Like, you process $12 billion through ClickFunnels. So that's a lot of funnels you're pulling from. This is the base level right here. We're in the process of actually training the model to use that information to be able to crank out designs that are based on the highest converting pages. The highest converting, like, templates that we've used in the past. That's awesome.

The best practices, the best copyright. So you're leveraging the intel from every single person on the ClickFunnels platform to make your funnels better and better and better in real time. Of course. That's another reason why you should be using ClickFunnels and none of the cloners. Dang. Hey, could you put my slides back up? Would that be okay?

Because I all of a sudden I'm like, okay, I do have some questions for you. Because all of a sudden I'm like, I, because I think, I'm thinking, I'm thinking, about time for everyone, but I'm thinking about time for me, right? Because I also have little kiddos at home. And my whole game is, how do I play bigger with less time? Right. So it's like, for me, I'm like, can I know the frameworks are real? I know the frameworks are true.

So how do I do the frameworks faster and better? Yes. So I'm thinking about like, we learned swipes yesterday. So like when in the very beginning we typed in like, oh, I'm a female fitness instructor trying to sell my app. Now I'm trying to think about each of these steps. So for structure, it's all about sections, rows, and element. So if I were to say as well, like if I were to add the sentence, like let's say I had

already done some research even. And I'm like, no, I know what I want my thing to look like. Or maybe I'm trying to recreate or whatever. Could I be like, oh, I want two sections. I want the first section to have two columns. And in the left hand column, I want an image, a button, a headline and this, this, this. Yes, absolutely. You can put that in right out the gate from the beginning, right? You can give that context into it right out the gate. Dang. Okay. So, And then for words, like let's say, well, we'll have all those things too, but same thing. We would just go back to that other place and say like, oh, I actually don't like that headline. Can you give me a different one?

Yes, absolutely. What about like font? Like if I'm like, oh, I don't like that font, can you switch it to Ariel? Yeah, you actually can. As you can see, like in that default design that it's spit out, we're actually using multiple fonts, multiple settings. It adjusted the fonts for the template. Like it made a guess based on our design inspiration.

Dang. And same with images. Same thing. Same thing with images. I can be like, I don't like that image or or. Make it with two columns in this. I want this font with these sizes. Yeah.

I know on a big background image. Yeah. You can do that. Okay. Same with color, I'm assuming. Yes, absolutely. So we can go through any. As you saw, it didn't do a great job like trying to knell Pelotons design in this one.

So we can go in and be like, no, actually make everything purple and black. Yeah. Right? And then have a pass through and it'll update all the colors. Okay. And what about like, instead of purple and black, like one thing we talk about with a framework is it's important to be exact. So if I was like, no, like, I want the footer to be the hex code number to, 2D, 2D.

Yes. It can set all the color codes. So we're working towards making it, making sure it does every single thing that can be done manually in the editor can be done by the AI. Okay. Now, this is the one that I feel like I'm most excited about because this is actually my least favorite step because it has less to do with design. It's more like, oh, are the buttons hooked up correctly? Yeah. So talk to me about that.

Like, because when we did Russell's, right, what the button needed to do was actually open the pop up. Right. So if I typed in like, hey, can you make sure that the button in the top section on the right hand? side, that is green, whatever my hexcode is, OC3-92, whatever. Can you make sure that that opens the pop up? Yeah, you're going to be able to do all of that right now. Yep, yep. Oh my gosh. You guys can't see my face. I'm going like that. I'm like, oh my gosh. Okay, and then I'm assuming spacing. Spacing. No problem. That one's easy. I want this to be X. Yeah, this padding, this specific amount of padding. Those are some of the things we're dialing in for

the defaults right now to try and give a better default too. Yeah. Dang. Are you okay if Todd over delivers? He is fine with that or. Is this feel okay, you guys? Oh my, okay, so I see people saying, like, who has access to this? So you're telling the only people that will get access to this that will get this turned on inside of their accounts are certified partners. Yes. Just today. Everyone, Clitfuls have a chance to use it, but we have two versions. There's like the one that's active and then the one that's got all the new things happening.

Certified partners get access to the new things, the new context. They are the beta testers and then it eventually gets rolled back out to Clifference of the whole. But as of today, I think, I don't even know. Yeah. So, for example, today, no one else will have. it but as we roll out like the latest features yeah they'll get first access so for example you guys will have access to some of those features where I was like yeah they're coming soon yeah you'll be they'll get it they'll be the first ones to use it

oh my I mean are you guys feeling excited about it as our certified partners years are our beta testers you have a chance to agree to us before everybody else it's awesome help us dial it in tell us how to make it look better tell us how to make it work better that's what we're hoping yeah well and that's the thing that I think is I feel like AI compounds on each other right like oh you hook up the brain with this and this with this. And I think like the updates and everything, it just really will just get better and better and better. Oh my gosh. Okay. Can we pause for a second? Are you guys seeing again? This is a funnel nerds dream. I'm like losing my mind right now. Okay. If the, if like, if the objective of today,

right, was race, race to the one comic club, race, race, race, race, race, race, race, race. Are you seeing already how with Russell's brain and ClickFunnels AI, do you think that you'll be able to reduce the amount of time it will take you to get your one comma club award yes are you with me increasing the quality decreasing the speed increase quality decrease you can't you can't get something faster and better but now you can get something faster and better oh my gosh okay this okay can i go back to my slides is that be really fast because what i want to like make sure that this is sinking in for you okay like if you haven't been building phones for a long time maybe you should be freaking out because this is amazing but if you have you really are freaking out okay

So what we have right now is that the funnel, Russell's brain, the funnel hacker brain AI, that's going to help us build every single piece of copy, every headline, every video script, every whatever, and also strategy, right? Like we can ask it, like, what do I need to do here? What should I do here? There. And then when it comes to actually building it, we have ClickFunnels AI to actually execute on it. Yeah.

Oh, my gosh. I mean, think about it. You can design like your entire script for your landing page and a text file. with the brain and then copy it over and builds it out. Guys, I mean, like, I feel like we should say, I mean, we got to give Todd a big thank you for this, right? Like, let's let's say thank you to Todd. This is awesome.

This is awesome. Oh my gosh. Okay, so what we've unlocked here, you guys, is ClickFunnels AI. Yeah. It's all for you. This is amazing. Okay, well, listen, I have also heard that we need to do a little something, something else because I heard that ClickFunnels AI isn't the only thing that you've

been working on. Is that true? That is true. I've been working on another thing actually for a couple years now. Oh, it's been years? It's been years. What is it? I finally, I've been using it by myself. Sorry, I haven't shared it with the world. You've been hoarding. You've been a little selfish. Okay. But it is now ready for the world. That's awesome. Okay, well, listen, I'm going to let McCall come and pick your brain on this one. Is that okay? Absolutely. Yeah. That's awesome. Okay. Everyone, if you want McColl back on put McCall on the chat. You can't get rid of me. I'll be back.

Welcome back, McCall. Thank you. I'm going to switch. Yeah, absolutely. Whoops. Got to put the light back on. There we go. You guys having fun yet?

We're having a good time and we keep adding more stuff. First couple days was dropping price every time more fun. Now we're adding more stuff, the more fun we have. So you guys are having fun. We keep adding more stuff. Right. Today you already got the funnel hacker brain to AI. You got the AI funnel builder.

And then we keep on going. going from there. We got some more cool things to unlock today. And we're going to start right now, right? Oh, yeah. Listen, guys, we were trying to switch around chairs. We're so good. It was hard wire. Wasn't going to work. Wasn't going to work. So it's going to be great. Okay, so excited about ClickFun's AI. Yeah. It's going to be so amazing. So now, yes, Todd has been working on something else that we're very excited about. As we talked about, like, our race to one comma, right? We have this combination of things. We just talked about time. Right now, I want to talk about value. So I want you guys to just brainstorm in the chat with me really fast.

What are some of the things that we could add to your hit by a bus plan that would make it extremely valuable for your people? Why would they hire you for more than even just funnel building? What are some ideas? Awesome. Yep. Okay. Great. You guys are putting together your hit by a bus plan fantastically.

Yep, we got emails, we got ads. I don't have videography, social media, strategy. awesome. So with this value ad, yeah, newsletter, content, rainmaker, I love it, right? All of these things, you want to kind of think of them as like add-ons, right? So we have our funnel building and then like, what can we stack on, right, Russell calls it an offer stack? Like, what can we stack on that people will pay us money for, right? What things could we replace in their business, all of that? So I see some of you who started talking about this. What if we could also get our people traffic? What if there was a way to help them get people actually to the funnel? Do you think,

tell me in the chat, if there was a way to take their leads that are randomly on the internet and collect them in a single location and help them get them to their funnel, do you think they would pay more for that? Do you think, yes or no in the chat? What are you guys thing? Absolutely. Right? Yep, all day. So incredibly valuable. A lifeblood of a business. It's literally the lifeblood of a business. So we're going to talk right now as Todd's up here. We're going to talk about a very specific type of traffic first. But before I pass it over to Todd, I actually want to talk to Russell about this really fast because he is an expert at this type of traffic. He's used this a lot. Yeah. So one of the ways that Russell is gathering leads is what? What's one of your

biggest traffic gatherers? Not one of the biggest one is my email news. Tell me why. Yeah. So as you guys know, well, you're on my email newsletter. You probably get emails for me every once in a while. So what's nice about it is if I want to, if I want to drive traffic, I have to go to Facebook and give Mark Zuckerberg money. I have to go to Google and give Larry and Surgy money. I have to give people money to get traffic. Okay. When they join my newsletter, I don't have to anyone else money. I can write something to my newsletter. I click send and it goes out to people, right? Now, if you just have a newsletter, we just spam out promotions all the time, people unsubscribe and your newsletter dies, right? And so the best thing is like, how do you create?

an email newsletter that provides a lot of value. And so a couple of years ago, in all the different brands that we own, we decided like, we want to go and actually get somebody to write a really good email newsletter once a week that goes out. So we have like this really good, powerful, like, newsletter that goes out. And then, you know, other times a week we can sell things throughout the week, but there's one really good newsletter. And so we found a writer.

He's a really good writer. And we were paying him $5,000 per brand per month to write the email newsletter. How many brands do you have? So we have, I think of the time. there were five he was working for. Okay. So there's one guy, so he's making 25 grand month off of us. But, and each week he sent one email, right?

But what he would do is the whole week, he'd have to go back and he researched. He's like, what's happening, what is the unique articles? What are the hooks? What are things that are exciting? What's in the news? What's on YouTube? What's on? So we go through and find all this data, you know, compile together.

And from that, right, this really powerful email newsletter that we then send out to the audience. And so someone gets it, and it's like this value pack thing they get on the weekends. It's like, oh, and there's just the links to videos, there's articles. There's like, and it was just this really cool thing that our subscribers love. But it was expensive. It was five grand per brand per month because of how much work he had to go in to kind of do the whole thing. And so that's kind of like what we've done for a long, long time.

And obviously Todd and I are business partners and everything that we do. And so he sees the P&Ls. He's like, why are you paying this guy so much money? I'm like, because he's writing these newsletters. If there's a way to make you newsletters easy, we'd have to pay him that much money. Okay. That's what I'm going to stop my story. Yes.

Ross. No, no, no, roading surprises. Sorry, I'm getting so excited. I love it. So, as we all collectively thought about like, okay, how do we start? these people the best, right? We want to give you guys, like, the highest concentrated hit by a bus plan, basically, right? So instead of saying, like, okay, randomly what things could we add to help them add to their hit by a bus plan, right? We thought about the very best hit by a bus plans. And as we

talked to Russell, we said, okay, if they had to add one thing, what could they give their people that they could explain to the client while they're presenting the hit by bus plan? This is, will be an extremely high value add to your business. Because remember, during your hit by a bus plan, you say, if I got hit by bus, if I died, here's what I would have you do to build your business bigger. Right. So one of the things that you would tell them during your hit by a bus plan as you're presenting it is you're like, well, you need a way to collect leads. And the very best thing to have to collect leads and to drive traffic to your funnels, to your business, to your website, actually is a newsletter. So what I would have you do, if I got hit by bus and I couldn't help you,

The thing that you should do based on my expertise is you should have a newsletter. You should have a newsletter that goes out every single week that's extremely high value so that your people stick around with you, right? They build relationships with you. Yeah, they fall in love with you. So you're telling your clients this. You're like, you got to have a newsletter, right? And they're like, oh, yeah, man, if you get hit by a bus, I should totally do a newsletter, right?

Because we're also paid five grand a month per brand, right? And if we just think of per brand, per client for you, right? If you're the homie that he has now hired to write a newsletter, all of a sudden he's like, oh, I got five different clients, right? So all of a sudden, you now know what to put in your hip buy-a-bust plan to increase your value. Where I know Carson, Carson was charging three grand a month. It's like, why is he able to charge three grand a month? Well, Russell was paying five grand a month only for the newsletter.

Yeah. If you replace that, right, how much could you increase your price? How much faster could we get you to that one common club award? Now, it just sucks so bad that newsletters are so hard to create. All the research, all the finding, the writing, the organizing, the curating. It's a lot of work. The reason why more people don't have newsletters is because it's freaking hard to create a newsletter, right?

Including your clients, right, where you're like, listen, a high-quality newsletter is what you need. But there's just not a lot of high-quality newsletters out there because they're so hard to create. until now. Until now. All right, Todd, tell us about the side project you've been working on. Yeah, absolutely.

So this side project is all around newsletters, right? So we were, as we've talked about, that's been a big backstory. We've had lots of different people over the years that have tried to kind of launch newsletters, but it's a lot of work to maintain on a regular basis. If you, like, forget to write the newsletter in the morning, like, whatever. Like, it's just a full-time job kind of to keep cranking them out. And even if you're utilizing AI today to write your newsletters, like, it's not fully automated you got to go still like research bringing context bringing articles

bringing details set the tone talk about the past issues talk about who you are your context and all of that right so the idea was what if we could just build a platform that automated all of that yeah I like how you're thinking Todd will you will you want to jump in and see a screen share real quick here yes absolutely so we decided to call it daily draft because it is going to help you draft your newsletter every day, right? Whether it's daily, weekly, you can set the schedules, you can set the times, you can do all of that for yourself. So I'm just going to jump in. I think I'm logged in here. So I'm going to jump into an account here. And you can see, for example, in this one, I've got two

different newsletters, Spinaline Weekly for chiropractors and Ressler Weekly. Yep, we started this yesterday. Todd's like, let's do it. I'm like, I'm going to launch a wrestling newsletter. So this is my wrestling newsletter. We start sending up. I'm so excited. Absolutely. So I'll jump into Russell's actually. Let's see right here. If I go in, I can see how it's all set up. I can see my subscribers and issues, the sending schedule, everything that we want here. But you know what it would be more fun maybe is actually to walk through a brand new new. Can we create a new one? You want to just create a new newsletter?

Okay. What do you have? I am going to, my name is going to be Shelby. I'm now Shelby. Shelby. And I am a fitness coach that helps people lose weight. I was going to say lose pounds. I help people lose pounds.

You lose LBS. Yes. We lose LB's. So what I'm going to do is I'm going to come in here and I'm actually going to put in a topic and I'm just going to kind of have AI suggest an Maybe I like it. Maybe I don't. But in this one, I'm just going to click for the sake of the demo and continue through, get it to generate a tagline and a name for my newsletter. I like that. You're a heartbeat for the fitness breakthrough. I love it. That's better than Shelby came up with on her own. So, and then I'm just going to set up my email and name. So this is going to actually be able to send through your ClickFunnels account.

So if you have email set up in ClickFunnels and broadcast and all that, you're going to end up syncing it. So you can just set it up in ClickFunnels first and then put whatever you've got running for your domain through here? Okay. So can I ask you a question? So if I'm the first, person building this for my client, would I put their stuff in in one of my reseller accounts? Yeah, absolutely. So you would have them set up in a workspace and with their custom domain for their business and everything else. So you just come in here and put Shelby and whatever her domain is, it's in ClickFunnels. Okay, cool. Absolutely. So once you've got that set up, we can literally just click next and pick a sending schedule for our newsletter.

I was paying the dude for a weekly newsletter. You can do three times a week or daily and it's not five grand a month. Absolutely. Yeah. So, So in this one, you know, let's just go ahead and do a daily newsletter since we can. Right. And it kind of spits out some different keyword ideas for you. And ideally, you're going to come in here and kind of dial these in for what your specific newsletter is going to be about. Yep.

I hate workout trends. Kill that one. You hate the workout trends. You don't want the latest. Wellness. I love wellness news. Let's keep all the rest of them. So what we can do, though, is as we're dialing it in, of course you can press

AI and AI will suggest them more for you. But I can click right here to preview the keywords and kind of see what kind of articles and news is going to come up based on the keywords I've got in. Okay. And this is important for mine because I'm a wrestling news there, but I'm like a, you know, an NCAA wrestling collegiate, not like WWF, WWE, like, yeah, different type of wrestling. So I was like, when we did mine, I might kill all the WWE, WWF, like,

the rock, like, you know, all those guys, get rid of all them and then like put in all the real wrestling. And so we had Vanessa and so it started pulling in like the actual stuff I want my news that are not the stuff that I don't want my newsletter. Can I ask a question? So let's say I was a, because can I add my own? keywords? Oh, absolutely. Yeah. So let's say Shelby, me, Shelby, is a fitness coach only for women. How would we make sure that I was getting stuff that was targeted towards women? So you literally

could change all these keywords to be like, you know, women's fitness. Oh, love it. Example, then we can click some AI suggestions and it kind of adjusted some of them. Oh, love it. Some of them you might not want so you like the generic workout routines. You can delete some of these. Or could we just add female at the beginning of them. Yeah, you could add female at the beginning of all of them. Cool. And as you can see, it's trying to update the keyword preview just based on the keywords that you add it. So we're changing it and it's going to just a second here, like new preview keywords around it. Okay. So let me ask you a question. So the things that it's previewing, the see what articles match are those things that are already on, okay, they're already

on the internet. These are already on the internet. So what we're going to do with these newsletters, one of the best types of newsletters to do in an automated type fashion is what we call too long didn't read, TLDR, right? So what we're going to do is actually format our newsletters in a way where we're going to go find the latest news in the world around these topics, around these keywords, or of course we can target geographic regions, domains, anything we want. I'll show you some of that in a second. But basically, we're going to build a newsletter based on whatever has happened over the past week. So it's always timely, always relevant. It doesn't fall behind. You're not doing the generic content week over week or whatever. It's always based on the latest

stuff. That's cool. And I want to show you this because this is important, right? So you see some of these previews here. I can come in and say more of this, less of this. So over time, you're going to be able to train your newsletter on the type of articles and content that you want, and it'll reject the ones automatically that you don't want. Let me tell you something that in my mind, as now Funnel Builder, not Shelby, why this kind of newsletter is so cool because now I as Funnel Builder am not a fitness expert and I don't have to think of fitness things to say. No, you don't have to make it up. You don't have to come up with it. You don't have to go asking. And I don't even have to ask my client. Like I can get the stuff for my client and then it's not a lift for them either,

right? Imagine if your newsletter guy didn't have to ask you any questions. He was just like, let me take care of this and we'll just send your leads your way. Yeah. Cool. So yeah, all day every day. So once we kind of have this dialed in, we can go through and play with this for a while. Obviously, there's a lot of options here. We can pick categories like technology probably does. Maybe you don't want technology related stuff. You just want to focus on health and sports, right? So we're going to kind of do that. We can dial in just like we were with the AI funnel builder. Like we can dial in. in our target audience, right?

And I tried to make everything in this product have the ability to just have AI do it for you, right? So you can always override what AI does. That's like kind of the guiding principle. We're drafting with AI. We're coming up with concepts with AI, but you can always override it and make it dialed in for your specific product or industry, right? You know, it's an interesting thing, too. I love about this.

Sorry to cut you off. Yeah, go ahead. Something that I have found, just like in consulting in general, that makes something feel really high value is like you could do some sort of onboarding call with your people, right, where you're asking them stuff that you're going to put in their funnels, getting their branding stuff, whatever from them. And you could ask them questions. You could be like, okay, so we're going to build your newsletter.

So I want to make sure that we're dialing this in. So it's really specific to you. No, we're only just plugging in. Right? And the AI can even tell you what questions to ask. But you're like, oh, you know, so that we make this really custom to you, it's like, what do you value in a whatever, right? You can ask them some questions and then you can put it into the actual newsletter

so they feel like it's really specific to them as well. I'll show you how to dial that in here in a second to these newsletters. we're going to be able to send props along as the AI is generating it. So you can put that context in every time the AI generates the newsletter. You can talk about who you are, your value props. All of those things are customizable. So you can dial it in. But first up, we're going to pick curation mode.

So manual is what it sounds like. The tool will do the AI things, but you're going to tell it when to do it, what articles you like, just fully manual. Hybrid is where AI is going to go ahead and suggest. It's going to find the articles. It's going to analyze it. But it's not going to just send it automatically for you. It's going to be sitting there waiting for you to edit.

it, curate, dial in, put your own spin on before you press send. And automated is what it sounds like, 100% automated. And the way you can do this is you can kind of set it up where AI might draft your newsletter at 5 a.m. every single day and not send until 9 a.m. So it gives you like a four-hour window to adjust the newsletter, come in, review it, make sure you like the tone, make sure you like what it's doing before it actually just automatically sends out. But if you sleep in that day, it'll go ahead and send for you. So you don't know about it. Here's my question. So curation mode. Forgive me, I'm new at this. I've never built an AI newsletter before. So fun. So curation mode. So because the type of newsletter that we're

building is like snippets and amazing things from different articles. Right. And we're sending out like the best of the best. It's like the top tips in the news for female weight loss. Right. I say, okay, this is the type of newsletter that I'm building. It's the too long didn't read. It's like the very best stuff. Curation mode means which articles are going to compile or be put together, are glued together to create my specific newsletter. Is that correct? Exactly. And it also means like whether or not it's going to just do it for you or you're going to need

to step in and help it. Awesome. Because if I like, you know, women's health, I'm going to say, okay, well, the first time I might do it manually and I might say include women's health every single time. Right. But if I don't like females health daily, if I'm like that one sucks, call it that one, right? I can say, don't do this. Yeah.

And you actually can dial in. I didn't go into it. but there's source domain. So I can come in here and say, like, for example, only get news from these websites and don't ever get news from these websites. Or I can say only get news from the top 10% of domain ranked websites in my industry. So there's all kinds of like other settings. Like it would take me forever to go through every single one of them.

But you can really dial in exactly what kind of contents getting curated and scraped in real time. Cool. And you can ask for a client too. It's like, okay, are there specific things that you want to include, not include, or would you like to me to take care of that for you? Yeah. Right? And then if you need to take care of a forum, they does it for you. And if they have preferences, it sounds like you're really hands-on, which is also increasing the value. Yep, absolutely. Okay, keep going. So next up, we've got the writing persona, which is what I was talking about, where it's important to have Shelby's tone of voice, right? Like, how does Shelby talk? What does she like? What does she not like? Does she have kids? Does she not? Like, and you can go in there and actually dial in the writing style and tone right here. And of course, we can actually, instead of FitPolt's weekly editor, we can name it Shelby. And we can upload an image instead of having an AI image. or you can AI edit and have AI generate images for you, right?

All built in inside of this. So we can do that. It saves it. And, oh, we've got images it did too to show off. So I'll go ahead and scroll down to that. So it kind of came up with a newsletter icon, as we call it, like a favorite icon for you. And it came up with a header for your newsletter. But if you don't like it, you can press regenerate, dial in a prompt around it, come up with exactly.

Maybe I want it to be illustrated. Maybe I wanted to have other information about my business in it. It'll do it all for you. So I don't even have to be a designer. I don't have to be a copywriter. I don't have to be anything. It just doesn't do it all. It'll all do it for you right here. You don't have to be a prompt master either, right, when it comes to AI. The next one here is called article image style. So your newsletters will have images sometimes associated with articles, and you can dial in how you want those to look. Do you want them to be photorealistic,

illustrated, abstract, cinematic, like you can do all of that, dial in these things exactly how you might want. And of course, we also let you do custom prompts. So if you're a prompt mastered, you know exactly what to put, just put that right there. Can I tell you what's exciting about this as well? I think about Stephanie Dev Blum. Blake, like, if Stephanie Doug Blake was about to get a thousand chiropractors, you know, on a newsletter subscription thing that she is doing, right? She's like, pay me five grand a month and I will create your news letter for you. The cool thing about this is let's say none of the chiropractors had a preference, but you're like,

I don't want to send out all of the chiropractors clients the same newsletter just with like different. We can go in. You can make them all look different. You can do that. You can also put it for like geographic regions, maybe. Maybe you only want to focus on news around Atlanta or around Boisey. Right? Like you could have the newsletter dialed in specifically for that target audience in that industry.

Cool. And you can curate what they're getting and all the details around it. I love it. So it feels really custom. And then what you can do, right, as part of your free sample that you're giving people in your hit by a bus plan, what you would do to present it to them. Here's an example of a newsletter. Yes. You could even generate one for them. So as you're pitching your stuff, you're like, hey, as you're as you're hit by a bus plan, if I got hit by a bus, I'd probably create a newsletter like this. And you show it's got their face on it. And they're like, wait a minute. Please don't get hit by a bus. right so i want to do a really quick check-in in the chat so remember the purpose of this is for you to be able to increase your price of your services right so if you have a price in mind of whatever you are going to charge for your funnels to get you your one comic club award i just want to brainstorm really fast like how much do you think you could charge a month oh a month yeah for the newsletter if russle is paying five grand i'd probably say don't start with five grand a month for these people right but how much do you think you could increase your price for your news that I want you to write that in the chat because I want to talk about one other other thing before I hear about all of your amazingness. The other really cool thing that this does, I want to come back to Carson and I want to talk about one of the amazing things that he has,

which Russell talked about yesterday, which is stickiness, right? It's amazing to get somebody to pay you one time, but as many sticky things as you can add to your services, the better because they'll pay you month after month after month, right? It's like the reseller accounts. If you're providing their software, they're like, oh, I'm not going to pay you one time and then abandon it, right? They're like, oh, I would pay you every month. The cool thing about a newsletter is it's recurring. So all of a sudden, they're signing up for your services and you're like, I would love to do a monthly newsletter. And I have to do the first month.

Therefore, you must pay me monthly. You therefore must pay me monthly, right? So we're making sure, you know, Todd created this amazing thing to not only increase the original price, but increase the amount of money that you're making over time because it becomes sticky. right the stickier your thing can be the better that's why we added the reseller accounts that's why we're adding the newsletter which is so fun okay absolutely what else you got yeah so i'm seeing all kinds of questions so i'm trying not to get just too distracting but there are things like when you're dialing in the keywords you can put your websites as well right so if you have specific content of your own stuff

if you have a blog if you have news that you're putting out you can put that in there too so you can base it on your own stuff as well i love that so that is definitely possible so now that we save those preference create an issue we're here right this is the dashboard it's telling you're sending schedule. We have auto drafting pause. So it's kind of telling you every day at 5 a.m. it's going to draft one and you're going to review it and you can kind of send it out if you want to when you're ready. Over here on the side, we just got quick actions around subscribers, editing some of those settings we saw. We can edit the design of our newsletter. So we can jump into this visual editor. This is kind of the structure that we're going to send out in the default

too long didn't read style. I don't want to run through it too fast, but we have like what's in this issue. Latest news. This would be like featured story images that are going to get generated. It talks about rundowns. Why it maps. to your audience. Again, if you give the context of your audience and who the newsletters for, it'll be able to actually write references and explain. It'll come up with a quote of the day around or quote of the week around your industry that's out there. And it'll insert other articles that are like lower value articles based on its estimates. It looks so clean. Yeah. And then we've got, I've got some really cool features that I'm pretty proud of too. Like these little,

just like reviews for the emails. The reason why these are cool is engagement with your email is what causes deliverability to go through the roof, especially with Gmail and those things. So the more clicks in your email you can get, the more Google will rank you and show up in people's inboxes. So there's things like that. We have built in polls. Every issue, it'll come up with a new poll for you. And you can actually survey your people.

Like, what do you think? Is this your favorite or is this your favorite? Here's the fascinating thing. More people get it. So what Todd is saying right now, if I were you, I would go to the replay and I would clip that to add to your hit by bus plan. right? So it's like everything that he's saying is the benefit of the client you're selling this to. So if you tell them like, here's what we can do at the bottom of your newsletter.

We want to make sure that your emails get delivered, that your deliverability is amazing, right? Because it does amazing things, right? Clip what Todd is saying to add to your hip by bus plan. The same way that we do is swipes where we have like code words. It's like every single thing that he's saying, all the benefits of the newsletter you are going to use to sell your client, how much ever you're going to charge to do this newsletter. Right? Absolutely. Absolutely. That's exactly it. And of course, styles-wise, I won't go through too many of these settings, but suffice it to say, you can change anything you want. Right. I want it to be purple. I want it to be like this. I can basically come through dial it out like you would expect inside our ClickFunnels editor. So yeah, you can come up with exactly what you want. I love this interface too. It looks so easy. It looks so easy. It's super easy. Change some colors, change some default settings, like you've got some cool styles. But we also have layouts. So layouts are the structure of your newsletter. So I said the default is that TLDR style. You don't have to do that.

You can do something else, right? And you can actually build custom layouts and structures for your newsletters as well. And they're all done in what is essentially the AI-native version of writing. It's like a text format that gets converted into a pretty newsletter on the fly. So you will come in here and you'll be able to preview what this looks like with your template and your structure. And if you like it, great. If you don't, go ahead and build a custom one just for your specific newsletter and dial it in like you like. Okay, I have a question for you.

Yeah. So with the layouts, Mia is the funnel. builder are, is that like the only easy one to do for me is the funnel builder is the one that you told me? So like, should everybody start with that one? I think you should start with that one, honestly. And it works in every industry, which I think is a big part of it. Like, because there's every industry is interested in news. And if you can curate the news specific to your people, you might say that like there's too many of these types of newsletters. There are, I don't know, a million AI newsletters on the internet right now, but every one of them is targeted to someone

slightly differently. Right? Maybe you're targeting people who are doing. AI development, maybe AI copywriting, maybe they're doing sales, maybe they're doing whatever, they're industry-specific. So you can still take the news that's around your topic and just have it customized for your specific audience. And inside the layout here, you'll see these custom instructions up here at the top, and that's where you can really help dial that in. On top of the persona aspect, you can come in here and be like, my people are trying to

learn this. This is really valuable to them. And oh, yeah, by the way, do a subtle call to action for this product in every single newsletter I send out and AI will do that for you automatically. Okay, can we see building the newsletters? I want to see it. I'm excited for. All right. Let's go. Let's go. Let's go. Let's go. All right. So now that we're here, we can come in and we can just draft immediately. We don't have to wait around for the schedule. We can just go ahead and draft something. I'm just going to click, go with AI. I'm not going to try and fill in every little

detail. And this is going to take, depends on how many articles we're pulling in, how long it takes to curate it, somewhere around five minutes. So we do have a little bit of time just to kind of wait. But you're just going to see it sit here and update. You can see it's already found a couple different articles. And the guy that I was paying five grand a month for took him five days to do this. It's a day. Five minutes. Here's the fun thing, too. So if we remember this hit by a bus plan, right?

So the cool thing is that there's two people that this benefits, right? It obviously benefits the client and it benefits you. If we talk about first why it benefits you, it's the stickiness and it's the increasing value. Right? You can charge more for even that one time and you can charge more often. Yes. Right? You charge month after month.

So the cool thing is now with your hip by a bus plan, you are explaining the benefit to your client. Now, the client, what you're telling them is, I love how you had the phrase yesterday and I'm sure before, Russell. I've like found money. Let's say they wanted to keep their website and you're like, we're going to do a funnel at the same time. It's found money. It's money that they didn't have before. Now all of a sudden we have found leads, right? Who's going to say no to you like if I could generate leads for you, would you like that?

Right. So if we think about what the newsletter's purpose is, really with a funnel we're like trying to sell them money. Right. With a newsletter, we're selling them leads, which obviously leads to money. But it's saying like, oh, well, if you could generate 10 more leads a month, right, even just with this newsletter, how valuable would that be to you? I think that's so cool. Absolutely. And it keeps them engaged with you. They're reminded of you all the time. And the open rates on these newsletters are usually extremely high. People just get used to looking at them, glancing at the latest news, getting some insights and going on with their business.

Clip it for your hit by bus plan. Yeah. All right. Let's see what we got here. So if we switch back over, what you're going to see is it finished getting the newsletters really fast here. It may still be pulling in some articles, but you can see that it's suggested some themes for your newsletter. It kind of goes in, it's like, here's some themes based on these articles that we found today. Here's some maybe coverage gaps. If you wanted to manually go back and update and adjust anything, it gives you some insights. And then it gives you a suggested narrative flow for your entire newsletter based on the articles that are relevant today. And then down here, we have some cool little features where I'm going to generate an AI subject line, some suggestions for my subject lines.

And we can actually split test subjects lines because I like to do everything very data specific and know what's working for the highest open rates. But it gives you like performance suggestions, things that you might be able to do. do to really dial in this article or dial in this newsletter even better. It looks like the page just refreshed itself. So, refresh. But yeah, so it pulled in, let's see, 13 different articles right here. It rejected two of them based on those insights that we had given it earlier. Like, we're only interested in this stuff. So it found a couple. It was like, yeah, those aren't really relevant. And then it really recommends nine different ones out of the 13 that you should definitely put in your article. Three that it calls must includes. Six that it calls should includes.

So you can see here, it looks like it finished those pipelines. And here we're generating images for every single article that's relevant to your newsletter in real time. And earlier where we were talking about how you can adjust those prompts for the image styling and details and stuff, that's basically where that gets set up and where that's pulling from here. So it looks like it just refreshed because I think it's done. And yeah, so anyway, it's still pulling more articles. So it'll sit here and it'll pull as much as it can before you actually draft it.

And we don't have to wait for it to finish for the sake of the demo here. But you can see it's pulled in the 10 Best Workout Apps of 2026. It's pulled in something about heart disease and stroke, kills more people, right? So it's kind of giving you all kinds of stuff. And over time, again, you have things like this story, you be like, this is great, this is great. Nope, don't like it. And as you tell the AI what you like and don't like, it'll get better every issue. So it'll be like, all right, we don't like talking about apps.

So no longer talking about fitness apps, future issues won't include that. So it's going to learn over time what you like and what you don't like. And then as soon as we're ready and we think we got enough issues, like we can go ahead and hit draft with AI. And it's going to start using Claude, which, as you said, my greatest writing, your favorite one for writing. So we definitely are using that one. It definitely is great at copywriting. So yeah.

So is this creating as the funnel builder from start to finish, how long is it going to take me to create a newsletter for a client? I mean, we did it in real time right now. So five minutes, 10 minutes? You probably like when our setup, maybe be all stuff in there. And then it's done and then five minutes a day. Cool. Five minutes a day.

And honestly, once you dial it in and you're confident that the quality is where you like it, it's gotten that right type of articles and all that. It can just be autopilot. It can be 100% of hands off. So I don't need to redo this every month. No. You don't have to do it at all. you're dialed in and once you're confident with it. Like, you know, you may want to for your clients,

go and spend five minutes once a week and just glance to be like, yes, looks good before it goes out. But that's up to you. Okay. So if you think about how much you're going to charge them a month to do this newsletter and you're like, okay, well, for five minutes every week, you know, how much am I getting paid per minute now to generate these newsletters? It's like a million dollars a minute. I know, it's crazy. Dang, that's so awesome. Yeah, absolutely. So it's still generating. It takes a few minutes, like I said. But it's the wall to generate. We tease up what we're, you Yeah, the obvious question that people are asking. So DailyDraft is a new tool that Todd built.

It's a separate standalone company we're launching. Right now, if you go to DailyDraft.com, it's $97 a month per newsletter that you are going to be running. But we thought- Which is a steal, actually. Yeah. Right. Oh, yeah. Once again, I paid five grand per month per brand.

So it's like per issue. Yeah. Which, you know, 97 bucks a month is insane. So we will be launching this. You will see ads for it. It's going to grow. It's going to be a really cool tool. You know, competitors that are kind of similar to this, charge that.

or more. But we thought, we're here today. Todd's here today. I'm like a could twist his arm. How many was like if if you're in the funnel bill of certification program that this became a tool that you could use for your friends, your clients, yourself, and you didn't have to pay any extra money for that. How many does to be interested in that? If so, type in, I love Todd in the comments. Somebody, one of the comments said, Russell is my favorite. Now Todd is. I was like, oh, yeah, AI tools. Take it over. Everyone loves you, Todd.

Are you willing to do that to put in your brand new baby, your new company, and give it for free? Just give it away to everyone? Yeah. Let's do it. Okay. So how does that work? How many newsletters can they do? I think what we need, everyone's got 25 to 50 depending on when they got in workspaces, right?

Like, I think each workspace needs a newsletter. But that's a lot. That's 25 up to 50 different newsletters accounts. So if you're charging $100 a month per newsletter, that'd be 25. It's 100 a month? The same as the 25 ClickFunnels accounts. Yeah. Yeah.

We're doing math over here. Yes, 25 times 97 is $2,425. So $2,500 a month. Yeah. If you were to have this, if you're a pay retail on site, or if you're 50,000 is $5 grand a month, you would be paying for this. Yeah. So that's times 12 months is $60 grand a year.

So you want us to give you a $60,000 year bonus because we love you. Is that what you're telling me? You guys want a $60,000 a year bonus? for free because we love you. Is that what you all want? A lot of guesses. It's a $60,000 a year bonus, but once again, you guys wrote in the chat, like,

how much could you increase your own prices that you are charging forever, right? As long as these clients are staying with you, how much more could you charge and how much more often could you charge it if you have this tool? Right? So it's not just like, oh my gosh, I got a free thing. It's like, I have a free thing that now is

going to generate me more money than I could without it. So cool. All right. Could we throw it up? Todd, the newsletter is done. We have to see what it looks like to see if you actually want this or not. Our $60,000 are your bonus. All right.

All right. So it came up with a subject. Add four years to your life. Yes, really. Maybe. We can adjust it. But right here, we're seeing some newsletter, the newsletter header image. It also created an issue image for the header.

We can turn that on or off. And again, if we want more headlines, we can split test them. And actually, it'll send, I don't know if you knew about this. It'll send the headline to 10% of the audience traffic, whichever headline gets the most opens after four hours, it'll send to the rest. So you can actually like overtime dial in and figure out what headlines are really getting the most opens for your newsletter. And here you can kind of see what it generated, right? So you can send a test email to yourself, obviously, and see it exactly.

But here we've got... Welcome to FitPolts Weekly. This week, we're diving into game-changing long-doveity research that reveals exactly how much exercise adds years to your life. And then it shows what's in this issue, the 90-minute weekly routine. And let's say, I personally kind of like emojis in this context. like, I don't like emojis. Add it to your prompt. It'll no longer put emojis into your issues, right?

So you can dial in all that kind of stuff. Coming up with a quote of the day, it's never too late to start moving. And then here's the latest issues. So here's the articles that it thought would be most valuable for your audience based on everything we've got in this one. It says makes a custom image for two. Makes a custom image. So no copyright infringement or any issues like that.

It's all completely generated on the fly. It talks about that. It talks about key points in the actual article. And then why it matters to your. people specifically that are in this. And that, of course, is based on your prompts. So it'll dial in relevant context to your people. Here's another issue that it did an image for. So generally, this style does, I think, two to three different articles with images. And then instead of just having like an endless list of images and articles, it has trending research. So it'll link to other

articles that had been found that it thinks are supporting to the main topics of the newsletter. It'll add those in there. It'll add quick hits, which are, again, other related things that it's pulled in, and you can go, to go to any of those. And then this is actually right on the fly and industry inside article. This is actually 100% unique AI-generated content that's always thematically based on the articles

that are actually in the issue. So going back to the unique content being generated, and here are our cool surveys, which I'm going to actually click one and see if I can open it in another tab. Oops, actually, I probably can't with this keyboard, sorry. And I'll open it in a second here. But then you've got wrap-up, so it kind of has a leaving outro message from Shelby

at the end. And do you like today's email? Yeah. Yeah. So that's it. It generated the newsletter on the fly completely. But before I go any farther, I can see a couple things here. I can send now and I can send the issue, but upgrades required.

Of course, you guys will never have to worry about that because you've got upgraded accounts. But I'm going to click publish to web so we can demo what this actually looks like on the web because beyond just a newsletter, you have an entire newsletter landing page, like a blog with every single issue of your newsletter publicly available for SEO purposes, for getting more content.

So you just overdelivered to your client even more? It's like you're delivering them two websites, right? You're like, I'm going to build you a funnel and I'm going to build you your own newsletter site. Blog. Yeah, vlog. Blog. That's amazing.

And you can see it here. It's the exact same content we were just looking at all on the page, all SEO friendly with optimization. So Google can hopefully find it. There's the survey. Now I can show you the poll now that we're on the website. site. I can show you here. I voted on this. You can see the results percentage-wise. How are other people voting? That kind of thing. Yeah. And then I can even go, if I go back here to the home page,

you can see, I can dial this in with styling options and headers and all that like you would expect. But people can opt in right here to your newsletter. I can even set teaser permissions. So like I could just show like a teaser here and it requires opt in to actually view the whole article, which is a great strategy to get people to actually opt in instead of just viewing your free content forever free. Cool. And yeah, I mean,

that's a quick little run through of all the core features, I think. That's amazing. First off, daily draft's insane. Second off, the fact you guys all get daily draft

because your certified partner for free times 50 accounts is, is amazing. That's wild. Guys, so in the chat, just coming back to this race to one comma, it's like,

will this get you there faster? Yes or no. Is it going to get you to one comma faster? Yes or no, right? Will you be able to charge more and more often? Yes or no, right? It's literally yes. Yes, it's crazy, right?

And you can start to think about how you're building on things to your hit by a bus plan, where you tell them, oh, how are you and I got hit by my buns? I would build a newsletter, right? How cool. Can we get this slide back up really fast? Because I know. A couple more. We're not even done yet today.

We got some more cool stuff to keep blowing. You guys might if you're okay with this over delivering some more. Yes. Okay, so. We've just unlocked. You want to do it. Oh, yeah. Tots the lock in the bonus.

Click the right button. And we're unlocked. Daily draft. We have locked that phone. That's awesome. Which is in this next slide. Boom, now daily draft is something you guys can add to get traffic into your funnels to build

relationships with their list, their newsletter. And it's just an amazing tool you guys can use, which is awesome. So with that said, you guys, let's give Todd a huge round of applause. Let's tell him how much we love him in the comments.

This was insanely cool give that he was willing to do. And, and yeah, just really excited. Thank you, thank you. Thanks for having me. This is exciting.

Love it. Cool.