The Russell Brunson Show - The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

Episode Date: August 11, 2025

In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how to start scaling high-ticket offers without blowing up their ad spend. I walk through how I approach new offers inside ClickFunnels, why starting small is often the smartest play, and how to quickly create proof and momentum before trying to scale. I also share how to think about sales processes for different price points and when it makes sense to shift from an automated webinar to a sales call for maximum conversions. Key Highlights: Why most webinar replays fail and the simple process change that makes people actually watch and buy How to launch a new offer without paid ads using the Dream 100 and podcast outreach strategy When to sell directly on a webinar versus when to push leads to a sales call for higher price points The fastest way to build proof and testimonials for a brand-new program or course Why positioning yourself as a niche expert beats being a generalist if you want easier sales and higher conversions The conversations in this Q&A are packed with practical takeaways you can apply immediately. Whether you’re in the early stages of building a funnel or trying to scale to the next level, the answers here show how to create traction without relying on luck or huge budgets. If you focus on proof first, build momentum one step at a time, and use your Dream 100 to get in front of the right people, you’ll set yourself up for the kind of growth that lasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everyone? This is Russell. I just got off the coolest Q&A call in the history of all time. Maybe not of all time, but definitely up there. I'm doing more Q&A calls with the One Funnel Way group and also the Prime mover group. And so today we combined them together and we had a lot of fun. And there were some really cool insights. I think you guys were going to freak out about. We had everyone at the end drop like what was the gold they got from the session. And those gold bombs were dropping from heaven. It was really fun. So I thought I would give it to you guys to have a chance to listen in behind the scenes of the Q&A call. from our One Funnel Away challenge. And by the way, if you need help and you want to blow up your business,

you need to be part of One Funnelway challenge. It's literally free with your ClickFunnels account. So if you go to OneFunnelway.com, you go to sign up for it and then you got it. If you have ClickFunnels account, then guess what? You get a free trial to ClickFunnels and then you do One Funnel Way challenge.

So if you want to be on live Qunas like this with me, just go to One Funnelway.com. Other than that, I hope you guys enjoy this session. It's going to be a lot of fun. There are some cool things. I don't know. Every time we do these Q&Asas, man, they're just magical. So hopefully in the future, you can be on one of these calls. I can answer

your question specifically. But hopefully until then, that these give you guys some good insights for whatever it is you're working on your business. Thanks, everybody. And I hope you enjoyed the Q&A call from OFA. This is the Russell Brunson show. Great to see you guys. Great to have you here in OFA. It is Friday, and it is another beautiful day. It's 1159, which means very soon, just a minute, we're going to get started with our Russell session. I am fired up for today, and so is Russell as well. And we had a really great idea. Russell had a really great idea.

I shouldn't take any credit. Not my idea at all. It's all Russell, but he had a great idea. He said, hey, Dante, how about we bring the prime movers in next time to the session? And we can use some of them running webinars for other questions and examples, too, so a rising tide can raise all ships. And, of course, my response is the same one. I always say, Russell, you're a genius.

So we did it. And now we have all the prime movers in here with us. and it's so great to have you guys here today. Welcome to OFA. On that note, the man is here himself, Mr. Russell Brunton. I haven't seen you in two weeks, and I've been missing you like crazy. What's up? I miss you, too, man.

I'm doing awesome. Great to see you. How you feeling? How's the arms? Oh, they're insane. Look how huge they are. In four months post-surgery, I wrestled yesterday for the first time in four months. So if you don't know, I got both my biceps ripped off the bones and I had to get double arm surgery,

because, you know, that's what you do when you're wrestling at this age. It's been amazing, but I'm good. Is Todd back in office in Canton yet or no? Not yet. He's back on Monday. Okay, I'm pumped. So Todd, my business partner who built ClickFunnels has been out of town for last month, so he's back in town.

So I'm so excited. ClickFunnels, so many fun things happening. I got so many cool things to share with him and you guys. But I just, before we dive into this, Dante said I'm excited. I am for so many reasons. But also, I just did the Funnel Friday's call. And in that call, I had like an aha. I think will lead to an extra, I don't know, definitely eight figures this year inside of

ClickFunnels from one aha. So my goal for all of you guys is in the next 60 minutes while we're doing this, I'm going to hopefully give you guys one aha. You don't need two a haas, you don't need three ahas, you need just one specific thing. If I can give you one tweak, one idea, one shift, again, that one idea for me, if it doesn't make at least an extra $10 million this year, something's wrong with my, with me. And if I can give you guys, one, it gives you an extra, maybe it's $1,000, maybe it's $10,000, maybe it's $100, like, whatever that is, I'm hoping to bring that and share with you

guys again we got all the OFA ears we got a bunch of the prime movers who are both both sides of you guys are all working on webinars so we're not going about webinars and challenges and who knows where else we'll go today but that's my game plan is to give you guys one aha and then if we did that then we use this hour wisely so there you go dante I'm excited for this it'll be fun I got the hard hat on let the gold nuggets fly so let's get into it Ellie let's go to you first you've been super patient thank you for your patience how can we help Good morning. It's so great to be here. So I am just starting out with online advertising.

I know that sounds awful, but it's the truth. And I've put together a web class, Russell's web class, and I have a click funnel. So what else do I need? Ellie, are you basically saying I have a funnel, I have a webinar, a one-to-many presentation, how do I get it out there to people? Yes, yes. So do I start with my dream 100? What do I start with? I'm open, I'm coachable, and I'm really happy to be here. Very cool.

All right, so a couple of things to think through. I don't know you well enough to know your Zat situation. So I'm going to give you the criteria that I would normally, if I was going to spend a day with you to go deep on this. For most people, some people have more money than time, some people have more time than money. And so the answer is different based on that. And so if you've got more money than time,

then I would drive into paid ads would be the direction I would go. If you have more time than money, I would drive more so into like either free content or like the affiliate side. So which direction do you think is more likely for you? a mix of both a combination of both so i have i have time i would say oh man zoom here we go live okay i think you said you have more money than time but or do more time than money so okay this what this i would say more time okay okay so when we launched click funnels initially and when i've launched basically every brand i've done um i don't normally start with paid advertising

right at the gate because there's so much to learn and figure out and there's ups and downs. And if you're not careful, you can lose a lot of money really quickly. In fact, I had a somebody who would join my programs and they're like, I'm buying ads. It's not working. And I was asking their numbers like, yeah, I've spent $250,000 and it's not converting. I was like, what? Why wouldn't you stop after like $500? Why do you keep spending?

Anyway, so sometimes that can be dangerous. So like the way that's like there's no danger, there's no risk. It's like, let's just go figure out how to make some money is 100% dream 100, right? it's going out there and finding out who the presentation you've created what audience is already there that's ready to do it so a good example is um i've a company called understand dot me um and we just created a brand new webinar that's converting really really well and i don't want to i mean i could go and buy pay money and put ads and so i don't want to do that right now because um i'd rather start with money that's no risk right so what we've done literally is um mandy keene

who's like the attractive character of that business for me right now we have her going on two or three podcasts every single week and she goes on this podcast People interview her about personality profiling, and then they ask the question, like, how can people learn more about you? She's like, you got to go to my webinar, it's over here, whatever, right? And if she pushes them to the webinar to go register and then people watch a webinar, and we're making sales.

So right now, we're getting on all these different podcasts and things like that. Number two is we're having her go into other people who have coaching programs, and she's doing free coaching in the coaching programs on how personality profiling works. And then from there, she pushes people back to the webinar. So right now we have her doing all these things to get free traffic because I don't want to spend money on this until we've proven the model, until it's paying for itself and everything at that. And so that's how that's with the new startup I'm creating on the side.

That's literally the way that we're doing it. We haven't spent a single penny on ads yet and we're just doing Dream 100, doing podcasts, trying to do partnerships with YouTube people, finding people with coaching programs and just going through that process over and over and over again. I'm so curious. Amazing. Thank you so much. I'm going to go do that.

Great. Awesome. I knew she was going to say that. I love her attitude. Yes, I am. I'm going to go do that. I love your attitude, Ellen. great attitude great mindset i'm so curious russell but if somebody's just getting started right maybe

they're crafting their first one of many presentation they don't have 10 000 reviews they don't have the brand and status of russell brunton and click funnels to go get on higher podcasts what would you recommend do you recommend they start with more micro podcasts smaller podcasts or would you tell them spend their time and allocate their time into shooting for the big dogs so there's a couple things think about first thing is we think about podcasts because it's digital media we stop thinking about as media, right? It literally is just media. And so back in the day, back before we had the internet, I got media training. Like, how do I get on CNN and Today Show and things like that, right? And so what we found is like, I hired a publicist and all sorts of stuff. And I was like,

yeah, I can go, I can be on the shows. I'm great. And they're like, why are you great? I'm like, because I'm awesome. Like, just put me on. And like, no. And what is the publicist made me do is like, what is like, we figure out like, okay, like for this show, let's say today, good morning America or today show or something we're going to pitch, right? It's like, okay, what are the segments that are running right now? What do we have interesting and unique that we can plug in that they're actually going to be like oh this would be great for our audience and so our PR person wrote like 50 different hooks and angles and different stories and they would go to all these different media and they would pitch the stories right

so that's how we do it in traditional media podcast are the same thing if you're message to a podcast like hey have a webinar can I come talk about it they're not going to say you're interested right with my understand not me business for example um that whole brand is about creating using personality profiling as a coach to be able to coach people and help them become better And so inside of that, what are the hooks? We're listening to someone's podcast and like, listen to the shows they're already doing. Like, okay, these shows are great. This is how we could, this is an angle to make this interview actually interesting to their audience.

So then you write that up and then you go and you actually pitch at the podcast saying, hey, I've been listening to your last episodes. I have a really cool story. I think your audience would love and then you pitch them on the hook. Because if you don't have a brand, they're not going to put you on because you're the brand. They're going to put you on because you're a good hook because you're, they need unique, interesting content for their audience. And so that's this big secret. So that's number one. Number two, I'd say kind of what you alluded to is don't start trying to hit yourself on Rogan, right?

You start getting yourself on like the lower podcast, but then you start moving up and then you leverage each one where like we used to talk about this and I think I talk about in traffic seekers, but we talk about it a lot with affiliates, right? He's looking like there's different levels and tiers of people, right? Like at the top there's like Tony Robbins and there's the next tier, the next, you know, so there's tears. And if you try to message Tony right now, you're not going to get a hold of him. Like he's got too many gatekeepers, it's too hard to get through. But instead what you do is you figure out, okay, where are you at right now? If you're at ground zero, you're going to look one tier up. Who are the people that are one tier up from where you're at now who have had a little

more success? Maybe they've got a podcast, they're getting a thousand downloads. It's not huge, but I can message them on Instagram and they're going to respond back to me, right? They're still at that phase. I pitch there first. And what happens, you start pitching there and then it'll open up doors where eventually you go from being here to rise up to that level.

And when you rise that level, then you look at the next level above. Who's a little bit bigger to me? You start pitching those people. And then because you have some street credit, but over here like, hey, I was on so-and-so show and so's, I'll load it to be on yours. then it's easier to get to the next tier in the next year until eventually that's I mean that's what I did it took me 12 years before I came business partners

with Tony Robbins in an adventure but it was like that he was my number one but I was like okay how do I start I was a nobody okay who are the people that are a little bit more than me let's figure out how to get to know them and then I got it to there and then from there and just I kept progressively doing that over time and then eventually you make it to the top of the ladder so that's what I would recommend but also it's not just pitching a thing like you got to be creative on your side

act like your PR agency I'm pitching myself to be on this podcast or to speak to the coaches in this coaching program, whenever that version might be. And that's kind of the game. That's how it's played. Yeah, and it's the game. It's the game that I learned 10 years ago when I first found you. It's to catch me if you can methodology, right?

Like if I'm going to be a high school dropout, but I'm going to become a national con man and I'm going to con Harvard so I can go teach a class on quantum mechanics. I don't need to learn the entire class on quantum mechanics. I just need to learn chapters one and two. Just a one chapter ahead. Yeah. Absolutely.

that's a great advice that you shared and it's that's advice that's held true over the years gang love that hey let's hop over to nicole hey nicole how can we help today so i did my presentation um i have an established business i made notes because i get close to speak on spot i have an established business i help kids with no meds no no medicine like that help you get off i have hundreds of reviews already i have a facebook group for about 5,000 now that people come in via an ad that is very very wide two-eyes running i was doing one-on-ones and that was between two thousand and five thousand depending on the child they needed something cheaper and that's when i got it to invest in this to do a nine ninety seven for poms because it's a much better thing for

and we're not seeing the results that i thought so is there a way that you would change the presentation that you've done obviously works but would you do it different in a warm audience a little bit. Okay. Your audience is a little quiet, so let me sure I understand. So you've got a Facebook group of 5,000 people. You did in the webinar and just so he said it wasn't, didn't go how you expected. How did it go? Walk me through some of the basic numbers. Um, so I did like three or four lives and I guess percentage wise with people ended up coming. It was like 25% ended up. It showed up. Okay. 25% that actually showed up. That actually signed up.

right but i had small numbers well yeah but i had small numbers coming i think i had 11 people that came to one live and two of them ended up signing up they're all warm so i ended up putting up the replay i'm like okay they're not gonna come let me just put it up

so when new members come in to become about 20 new members of a day coming in and up they can just watch it at their leisure because they're busy moms and then you would think that they're converting they're not so i'm kind of like because it's the replay

play is it just a video in the members or in the in the facebook group it didn't yeah i put it in like a PDF where they get to do stuff so different and then the option is there for to watch and i know if they're watching i have a whole follow-up sequence with emails and i'm in the group all the time so i just didn't know well maybe i have to maybe not talk about the price right then in there and do more one-on-one phone calls which i was doing that originally and i was running myself the ground i was in like 50 calls a week and i was converting people we had 20 and 30 $40,000 a month, but the mom's needed something or families be a lesser price. So that's why I want to do this and it's not hanging out.

Cool. Okay, a couple things. So you said right now the link to the webinar is the side of a PDF and that's how they, that's how they, and there's watching video that's live somewhere, right? Okay. So that's, that's my biggest flag initially is just like, people don't watch. webinar replays unless there is again this is for me doing like hundreds of millions of webinar views right like people watch a webinar because there's a live event happening there's excitement there's

all these things right so the register and they'll show up and then the replay they almost will never watch it unless it's disappearing so if you ever notice any campaign you come with me what happens I talk about this exciting thing that's going to happen they all register and then I do the exciting thing and only 20% show up so 80% who registered don't actually see it and then I sent a and almost nobody watches it. And so I do, it's about three days. I'm like, hey, here's a replay. Here's the replay.

And then I'm like, hey, the replay and pulling it down. It disappears Sunday at midnight. And then nobody watches it again. And then Sunday at like 5 p.m. I start sending out email, email, email, and all of a sudden, Sunday at 5 p.m. until midnight, everybody watches the webinar because it disappears at midnight and then we get all the money.

So like, people just don't watch long videos unless there's a reason. So the reason is either it's live or it's disappearing. Those are the two things to get people to take action. action. I mean, otherwise humans don't do anything. And so what I would recommend doing is taking your, your presentation, I again, not knowing the presentation all, because that, that may or may not, but you said you had 11 people watching two bot of your warm audience. Yeah, and I had people that already purchased the program, watch this. And they're like, oh, I wish I had that before I

said up to explain so much. So I think it's on the mark, just getting from client past time feedback. But I just felt like with a warm audience, I don't want to. I don't know, just because they're already so warm, you would think. Like, I don't want to be gimmicky in there either, like, oh, you know, it's always going to be there because I'm going to see that. So maybe I just have to go live, like, all different times the day or something. It doesn't have to be live, though. It doesn't have to be live, but it has to feel live.

So for a good example, so I'm going to pull up. This is sales funnels.com. This is one of my webinars that still converts first every single day. And it's not live, but it feels like there's a live event happening, right? And so this is just a webinar registration page. And you can even go through the process. we're using, I can't remember we're using Zoom on this or webinar fuel. Hold on. Let me check real quick. Do do do to do. Do we are using webinar fuel. Okay, so we use click phones for front end and then webinar fuel is the back end. So they register. Then it comes class. It happens. And then webinar fuel lets you do a whole closed sequence and it's disappearing and disappears at midnight or whatever. Like all the kind of stuff you can build into into that. But now it's all in there and it's evergreen and it's happening.

but the difference the difference is well why is my computer let me pull you guys back over the difference is there you go I have three I've actually four monitors and so sometimes I get lost there you guys I found you again okay and so what happens is like in the thing you're like hey new members come in step number one go watch the go watch you know go register for the webinar training is happening this so you're pushing them to this to this evergreen version right and that's happening the email's like hey make sure you go watch it make sure you go watch it make sure you go watch it, but you're having them go do an activity where they're actually registering, they're anticipating an event happening, they're watching live event, there's

a sequence that's taking it, the breaking down, the sequence that's taking it away, because that's what's going to get people to actually watch it and actually bias. It's having those elements are key. Just having a webinar, even if the webinar is the best thing in the world, having it in a spot that people can watch, human psychology just doesn't let them do it for whatever reason. You get a couple people who do, but for the most part, it's got to have all of the all the fanfare and the frills and all that stuff that's all the marketing weird stuff is all developed because it actually it actually works and so that that would be my recommendation right now and then I would test that and then phase two then if that doesn't work or whatever

then I come back to the actual presentation and maybe look at like the tweaks and changes there I think right now you have a process problem not a not a product or or a or a presentation problem as far as I know I would say the process is the thing that's that's glaring in my mind I'm like If you fix that, I think the other pieces, at least we'll know what's wrong on the other pieces. You know what I mean? Maybe I'll just do like a big welcome. It's like a welcome post that they get on like what to do. I'll just go live the week after that everybody's come in and say,

for all the new members, what we can take more personal then. And then do exactly what you just said. Yes. Okay. Thank you so much. Appreciate it. No worries. Good luck with that.

I already got my gold nugget. That was a, it took you 18 minutes, Russell. That's a record. Great stuff. Hey, let me. He's got a gold nugget. You've got a gold nugget so far from one of the things. Type in gold nugget in the comments. I want to see some gold nuggets.

Yeah. Or make sure this is worth everybody's time. Absolutely. All right. We got some gold dropping. Go, baby. At the Nissan all in clear out, there's nothing more chill than financing an award-winning Nissan for just 0%. Enjoy the soothing relaxation of zero stress, zero worries, zero indecision.

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That's pretty good. Hey, sorry, I'm driving. I want the cut-off. So I've got a question regarding, like, you know, building your audience and launching your product at the very beginning. So I've got an online course which I built first without actually, you know, spending any time on building my own audience. And I'm just curious, Russell, what is your opinion on, you know, just trying to do, like, cold selling? And like, because my, this is also an idea that hit me recently that initially I was thinking of selling the online course B2C to developers. This was like a burnout mitigation, you know, sort of coaching program.

But then what hit me was that it might be a better idea to actually, you know, approach managers or like CEOs of big companies. And I'm just curious, you know, what is your opinion, like, you know, time-wise, if I were to try and accelerate the process to get my first sale as soon as possible, would it not be a better, better idea just to do, you know, cold sales, go through like, you know, Hunter IO or something like that, grab the emails of, you know, tech managers or CEOs and just start emailing them and, you know, maybe offer a massive discount at the beginning. and see how that goes. Or do you think that's not the greatest idea? How would you approach this? What's the price point in what you're selling? $2,000. Is it $3,000?

$2,000. $2,000. And it's coaching for people to help them avoid burnout. Exactly, yeah. For developers, yeah, for, you know, software developers. Okay. If you sell it to the companies that you're thinking, like, let's say they got 50 developers.

like would you have licensing for them or would you just how would you structure that yeah exactly so yeah so I haven't thought about that yet there would be some sort of licensing so probably not like you know 50x 2000 but yeah probably like a thousand for like a license for say yeah yeah so for me obviously um you know If you were to ask one of my buddies who loves phone sales, they would tell you, like, yeah, just call the phones. They're calling people, but I don't love phone sales. I think they're the worst thing ever. I'd much rather, like, creating a one-to-many presentation and driving people to that. So my question would be, the things I would be thinking through is, number one is, like, you've got two target audiences you're kind of talking about.

So one could be, you know, obviously the developers themselves, and then number two is the companies. So if it was me, I would create a presentation. I figured out which ones I want to target first because they're different, and the presentation is going to be different, right? depending on which one it is. Let's figure out which one you think is the low-hanging fruit. Eventually, you can do both, right? And then it's like you can do the same thing. You can do cold outreach.

You can get emails. You can, you know, you could do all those kind of things. But I wouldn't be pushing to a phone call unless your price point's really, really high. If it's $2,000, it's not worth anyone's time to get on the phone with them. So I would be pushing them to a one-to-many presentation. It could be an Evergreen webinar. It could be a group one. You could spend a week filling up and doing one group call, a group webinar a week or, you know, with them.

There's a lot of different ways you could do it. But, you know, That's kind of the, that'd be kind of the process. Have you tried, have you tried, again, I'm not that familiar with either of those two audiences. Like, are there a podcast for those people? Are there email lists or their blog? Like, is it easy to target either of them right now through ads and stuff like that? Yeah, yeah, yeah.

There are audiences. There are congregations of software developers, yeah. Is that a big pain point they have, is burnout? Well, I don't think it is a huge issue from the point of view of individual developers. Because at the end of the day, if they get burnt out, they'll still probably get paid or probably find another job. I don't think it's a huge issue. But I think that companies just start investing more into their employees. So I was thinking that that might be.

sort of like, you know, a selling point that, hey, if you've got this, you know, amount of money that you need to spend on, you know, the welfare of your employees, you might as well spend it on this program, which will allow you to save a lot of money in the long term because, you know, you will have lower churn of employees and stuff like that. Yeah, I'm gone. If that's the case, then, like, again, I mean, I would still support the same playbook we're always doing, right? It's great the one to many presentations, figure out the offer, and then from there,

going out and getting traffic. And so you can get traffic that you were talking about, but I would test it free way like we talked about the beginning of the call. I would go and try down some of the podcasts and like talk about the issues, talk about the problems

and like using that as a good plot. The reason why I keep pushing people to podcasts, by the way, if you guys want to know, the reason is like, like an ad's an ad, right? Some scrolling through Instagram or whatever they see for five seconds

and they buy or they don't, and there's really expensive leads. Like we might spend 10, 15, 20 bucks per lead. Like it's insane. If I get a podcast, I get that person's here for 30 minutes to an hour. I'm talking. We're telling you.

storage we're building rapport building relationships and I push them to a webinar and it's free so you get you get all this mind share with somebody then from there you push them to your live training like the quality of people come just are so much higher right and so it's a great way to test things initially it's a great way to like start making sales without costing you a lot of money up front and then what you also find is when you're being interviewed or you're doing on these podcast is you start figuring out what people's actual concerns are and what they just get deeper into it like the more the more podcasts I'm like I told you guys earlier I had this huge like 10 million plus dollar idea during the last webinar.

Just that me just talking to everyone. Someone said something. I'm like, ha, got it. Like, just like the more you're in there, the better you understand the actual concern.

And maybe you'll find out by doing that. Like, ha, it's not the managers. Managers aren't the ones pulling it. Like, there's someone, Daniel in the comments right now.

He's an IT guy. He said, he said, my opinion, managers won't care enough to pay because they don't actually fill the pain. The devs will definitely feel the pain. It'll be real.

So it may be that, that market's not the right one and the devs are. And we don't know that until you actually, to you put it out there a bunch, you know? So I'd go hit three or four dev podcasts, three or four manager podcasts, and then from that you'll get a lot of data, and then you'll know. But then everything after that is the same process. Pushing a webinar, one to many presentation, close them on the offer, and then

tweaking something, you know, tweaking stuff like that, and eventually get better and better to that, then you come back and you reinvest money into ads, right? And the best thing, our highest converting ads right now are me being interviewed on podcasts. Like, you take the video with podcasts, you chop it up in a million little ads and like those out, like, the reason why I'm doing so many podcasts. lately is only because it's that I have to go make ads and like these out cover those ads it's way easier. So like people are like, Russ, like I'm having a podcast. I'm like, it's video, then yes, because I'll use it for a bunch of ads. So it kind of like is multi,

multifunctional. That'd be my recommendation for you. Okay, thanks. And how many podcasts would you say is enough to like judge if the idea is solid like three or four did you say? Do you reckon there's been enough data? Yeah, I mean, it depends on the size of the podcast too. You know, some people with podcasts, I have like eight listeners, so that's hard to judge. But, you know, good, it's nice podcasts where they're getting a couple thousand downloads per episode. You get two or three of those. You should get some, you get some pretty good data. You'll kind of start filling it out and knowing.

Okay. Thanks for that, Russell. Really helpful. Yeah, no worries. Good luck on that. Tell your kids, I, they're cute back there running around in the car. Chris, I'd actually like to use you to continue the thought experiment. Is this a new program?

Do you have reviews and proven success? or is this a new thing you're bringing to the market? No, this is something completely new. I just built it and that's it. And it's just sitting on my hard drive. Okay, amazing. Russell, I've heard this question millions of times over the years. I'd love to hear what you think about it.

Many times we find people who have a new idea, a new offer, a new product, a new service, a new thing, and they say, I have two customers. I can work with the people or the owners just like this. I can help the devs or I can go to the same. CEOs who do I target and I always I always just tell people start with the devs because like as I'd love to hear what you think about this if you as a CEO if somebody came to you and said hey I have a training that I'd love to license to your company that will help all of your employees reduce

burnout and increase their productivity so you can increase your profits and you say great what is your success and they said this is a new program we've not done it with anybody are you ever buying. Great point. I would never buy that. Like you are a CEO, you own a massive company. Would you ever buy a program for your customer, excuse me, for your employees from a company without a proven track record? No, you're not right. So what that means is, and you know the answer to Dante, I know where you're leading me, but it's awesome. So when I started my coaching program a decade and a half ago, this is pre-click funnels. Um, I've been doing.

funnel. I was even writing the dot com secrets book at the time. And I was like knee deep. And I, and like, I knew how it worked for me. And I was like, this is the greatest thing in the world. And then, but I had the realization where like, I don't know if I actually know how to do this for other people. I do for me. To do it for other people. And so my first phase was not to go and start selling. My first phase was like, let me find somebody who's like my dream customer I want in the future. Let me find that person. And then I'm going to go serve them just to prove this actually works. So for me at the time, I had gained a little weight. I was a little more poorly back then 12 years ago than I am now.

And I was trying to lose weight. I was studying all the different biohackers and this and that and that, all sorts of stuff. And one of the people that jumped out was Drew Canoli from FitLife TV. He had now owns Organify by a message. I'm like, hey, man, I want to come work for you for free. He's like, what are you talking about? I'm going to come build funnels for you and help you out. And he's like, what's the cost?

I'm like, it doesn't cost anything. He's like, what's the catch? I'm like, there's like, sure. So I flew out there and helped them build out the strategy for everything that eventually became Organified. their supplement brand, they launched it, and they've done, I think, over $100 million in sales now, right? And then Drew made me this video. It's like, dude, Brunson came to our office. We were struggling and it tells the whole story. And that became the ad that launched my

inner circle. And then, fast forward a little while, like, QuickFunnels launches. I'm like, okay, I need success stories that these funnel things actually work. Like, who can I work for free? So I'm like, who are the people I look up to you. So I was like, Tony Robbins, um, uh, David Asprey, Dave Asprey, uh, who had boltproof had just launched, bullproof coffee just launched. Um, and Neil Strauss was an author who, who, one of the best authors in the world. So I messed it all three. I'm like, hey, can I work for free?

And so we flew out, I built a huge funnel for Tony Robbins, new book launch. We launched it for free. And I went Dave Ashbury for his new book launch. We built the whole thing, went to the whole thing, he launched that one with him. Neil Strauss said in a new coaching program.

We filmed all that and helped launch funnel. And I was just working for free. And then what happens? People are like, Russell's really good at building funnels for other people, right? ClickFunnels, coaching for everything else kind of got built on the back of it. So if you don't have the success stories yet,

you got the content and the cricket and all kind of stuff. Cool. go find three or four people and go blow them up, help them change their life just to prove what you do actually matters, it actually works. And then those, the case studies that you get from that is what you'll, you'll build to roll into having success. And so those are the elements that I think are the most important that are, that we do.

And it also is nice because it helps you to also like finalize it and really perfect your content. Sometimes we build a course or something and then someone else goes through and they get stuck. When you're doing it with somebody, it helps you like unlock like, oh, I forgot about this and this. Let me add a module on this. Oh, let me help them understand this. And it fine tunes your teaching, you're thinking of your frameworks and stuff as well when you're doing live with somebody. Mm, 100%. Yeah, Alchemist.

You're right. Russell is fire. Couldn't agree. Love that. Hey, let's keep this train moving. Let's roll over to Love served warm. That's a dish I can take. How are we today, Love?

Oh, my God. It's me. How are you? Oh, my God. Okay. Let me answer my question. I loved you for so long, Russell. I do extremely well.

When I say, well, I mean, one of my last viral reels got 7.3 million views. I had 500 sign-ups to the webinar. I ended the webinar with no sales calls. I had a lot of people stay to the end. And I felt like they were, I'm not sure if it was over-teaching or if my ICA is, is just she's a woman who has tried everything to get pregnant and failed. I'm not sure if there needs to be more touch points, like if just contact the webinar was too much or I don't know.

Gotcha. Okay, so it's 500 people register. What was the price point of what you're selling the end of the webinar? 997 for 997, 10,000 for six months. Okay, 10 grand for six months. And then you push him to an order for him or you'd call, taking a phone call What's the process from there? Pushing them through to a sales call.

Okay. Did people take the sales call from the webinar? Was it a paid sales call, a free sales call? A free sales call. Do they know the price of the offer? Yes, it's posted on the sales page. Were they registered for the call? Yes.

And do you talk about the price during the webinar? No. Well, I did the pitch at the end where I went through my price. They stayed to the end. I had a lot of people stay and it's a problem that I'm always viral I feel like I may post like

content that attracts but not content that converts Yeah, I think I know your actual problem I think there's a simpler explanation So So if you follow it sounds like you're following the perfect webinar Structure to a T That the how to explain

The structure is perfect when you are selling Destructed in order form When you're pushing to a sales call a lot of times I'll tweak stuff and I'll deviate some things. So what that means is because $10,000 price point is like a sticker shock. People are like, oh, you know, and they're not really sure. And so if I know that, what I'll do, in fact, a lot of our webinars we're doing right now for our certification, which is a $7,500 year program. We've done a bunch of different tests, like every week we're running a new test.

So this week with the test is we're running because last one was very similar. We pushed to directly in order for them. I think we had two sales. I was like, ah, that numbers didn't work. So what we're doing now is we're shrinking the webinar. It'll end up being probably about 50 minutes to an hour max. And what we do is the stack and the clothes shifts. So instead of doing this huge stack and the clothes,

we're pushing the offer and the value and everything of that, it becomes a very, like a 10-minute version of it that talks about the things they're going to get. But we're not going into the pricing. We're just giving them the excitement about what the offer actually is, right? And then because we're pushing your sales call, we don't talk about the price. Like, obviously, this isn't, you know, this isn't going to be, it's not cheap,

but obviously it's not a fit for everybody either because, you know, infertility and pregnancy and all the kind of stuff is we got to make sure this is actually going to work. So what we do is, we actually jump on a call. We're going to find out if you are a good candidate for the process or whatever that we do. If it is, then at that point, we can talk about pricing and if there's payment plan, all that kind of stuff, we'll figure out the call. But if you know you want that and you want everything, all the benefits we've talked about, go register for the call.

We push people to the call there. And you don't talk about the pricing. You don't, you make sure you not tell them. it's going to be cheap. It's like it's not, it's not inexpensive, obviously. But we don't if it's going to be a good foot for you. So we have to find out that first. And then from there we can figure out because some people need to put on financing. Some people need to like, we'll figure all that on the call. Don't worry about that. Just come on the call. And then the phone call gives you the ability to do that more correctly. Does that make sense?

Yes. And I'm feeling it. Take the price off. They are disqualifying themselves because they can't, they don't know the value yet. Yeah. And they don't know that maybe you have a payment planner. Maybe you can do financing. There's a million different versions of that. You know, I think the goal of the webinar would be to give them hope and belief, like hope that it's possible, belief that you are the person that can help them and then get them on a call so at that point you can walk them through it. Because for whatever reason, it is harder for people to write a check for $10,000 straight from a webinar than it is on. It's just a different thing about most people want some kind of touch point. So for ours, like we're doing the same thing on the test.

I think it's running next Tuesday or Wednesday, but same thing. we shrunked the webinar and we're pushing directly, doing all the thing and then pushing directly to the sales call, which then we'll pick up and then they'll do the sell at that point. So that's my recommendation, because I think, I think you're like 99% there. I think that's the, that'd be the piece I would tweak. If you're selling a thousand dollar course, I was like just maybe it's a presentation problem, but 10,000, I'm like, okay, I think if you just shifted the process a little bit, I bet that would, that would solve the problem.

I will definitely. Thank you. Thank you. Thank you. Thank you. No worries. Is that your handle, Love Server Warm? Yes, it is.

At Instagram? Yes. TikTok, Instagram everywhere. Okay, I'm going to follow you right now so I can see. I want to see the next thing. Oh, my God. I know about your story with you. I mean, I am, I'm an absolute one.

Thank you. There you are. Hey, we're friends now. I just, I just DM'd you. What's up? We're friends. So keep, let me know. Next time you run it.

That way, let me know if the numbers tweak or shift or whatever, I'd be curious to to kind of keep on follow your story. So let me know. Thank you so much. Yeah, thank you. So cool. Hey, I'm just curious, Russell, I can't not ask. It just, I'll never sleep again if I don't ask. That clothes, that sales coming in the back end, is that going to be a typical two-part close, setter pushing to closer? You could. I, it depends. I like the two-part clothes less and less now. I'm more, I like, I think it's, it used to be doccom series. He's an expert secrets now. We also have the one, part clothes. I like that one a lot better. It feels better. It's anyway, especially for something like this. It's so personal, like fertility, things like that. I would probably do more of that

one, which is the, hold on, do you have my books here? Where do they have? Oh, and how comical for my books here. He's always my books. There's the two step clothes and then the other one. I'll probably do the other one just because it's, it's, especially something intimate like this, I think it'd be a lot better. I've noticed over this past year that I've been blessed to work with you, I keep noticing speed, speed, speed, speed, and like everything that you're doing. And is that because you're just getting better at marketing and business and you're able to move people faster in the journey? Or is it because maybe like it's 2025 and people are just moving faster? It was just an old mic, don't worry.

Like like in 1995, maybe because of the world we lived in, a two-part clothes was great. People had time to go between two different people. It made them feel like they were in white glove and made it. field VIP and that was awesome but maybe is it 2025 now everything is fast so you're matching i think it's part of that i think also chris cameron actually nailed in the comments the webinar takes place to the setter like the webinar like if i was going just to like vsl to to a to a to a form i may still go back to a two part but when someone spent 90 you know 60 90 miss with you like that did that did the majority of it now you're not credit card takers but there's

tier up so it's just like it's it's simpler like they've they're pretty qualified ahead of that you know what I mean? I think that's a part of it. Yeah. Especially if they're already following her account and they're watching and you're seeing getting 7 million views on these on these things. I mean, she's getting insane engagement.

Like that kind of stuff, people have a relationship. They have connection. They have belief in her already. So it's going to convert into sales a lot faster, I think. Because you think about most of the longer sales process is warming people up, but they already have that, you know, the more of the warmer they are, the short the process can be.

And that's why, you know, a web. is 90 minutes to build up that relationship or challenges five days or a live event's three 10 hour days you know like each those things are all about like time and seat with your customer the more time you spend someone more likely are to spend money with you and so it's like if we can do that in ways that aren't on the phone that you're doing through content through webinars through challenges to all the other aspects the more that you know the better that becomes cool a call up asked in the in the chat would you recommend the same strategy for a 5k program so are you really even looking at price point or are you

you're really looking at the product that's being promoted? It's a little bit of both. I say, so I, the better you get, the better you can do it, right? I've done webinars where I sell $10,000 a thing, and I'm able to do it. Most people can't, though.

Like, it's not an easy task. So typically for me, the $2,000, maybe $2,500 mark is kind of the cap. I tell people when they're doing, maybe it's even $2,99. It's $3,000 to cap on, like, just straight webinar to a page. When you get above that, usually then it transitions to some kind of other mechanism to help close the sale.

So for most people are selling, if you sell the 497, 997, 1997, like, yeah, just do a webinar. But he starts getting higher than that or you start getting resistance. That's not starting to start looking at, okay, I'm getting resistance. It's harder. Let me figure out a way to do the call. I'd recommend if I was most people, I would, just because, again, the more layers you can put before you have to get a sales call, the further I get to salespeople, the further I get to salespeople. Like, I love salespeople, but they're the worst and the best at the same time. So the less salespeople I can have.

So imagine instead you change your offer where you do a webinar, you just sell a $1,000 offer. And then from the $1,000 people, they go through the entire training course. And the end of that, then you do a three challenge for all graduates, whatever. And then from there, you sell them the next thing. And then now you don't need a, you know, you sell $5,000 thing. You don't need it because they spent eight weeks with you on the $1,000. You know, like, you can use the content and the training to move people without salespeople if you want to. So I'm always looking at that because I'm like, what things could I do with don't require

if you hiring more sales people? And so introverted Russell has to use funnels Because that's the thing that works the best for me But yeah So if you're like I sell 5,000 I can't do a webinar then Like no then just make a $1,500 or $500 version To get people in make the money from there And then ascend to the next step

Through the content to the next funnel Through the next thing I sell a $250,000 mastermind group But there's no funnel for it It's just people hang out for a long time They hear me talk about it And then eventually they're like How do I get in that thing

Like, oh, just wires the money. It's cool. Absolutely. Okay, I would have loved to see the constraint. Last time you were with us, you talked about building up constraint and then removing constraint and the last stack in your slide. Man, I would have loved to see that on a 10K problem. All right, well, let's keep rolling because I'm about to have a gold nugget concussion over here.

Danielle, if you're available, let's get rocking. Thanks, Dante. Appreciate it. Yeah, Russell, I just first wanted to thank you. I've been trying to build a funnel for two years. Dante knows my story. I spent over $25,000. And in the last two months since coming to ClickFunnels, I've built five of them, my low-ticket offer, my high-ticket offer, and now I'm teaching others to do the same.

So I really just want to thank you for saving my entrepreneurial buns. My question with that becomes, if you were to build an affiliate business from scratch today, because I want to add that on, um where would you start and what would that journey look like an affiliate business you as an affiliate or are you getting affiliates to promote your stuff me as an affiliate right now i'm just promoting the one funnel away challenge and then dante and the group talked a little bit yesterday about selling full on like funnel packages and kind of having like an affiliate business where you just give away the keys to the castle for free and then you get them in for your bigger items but i don't really understand like the best route to take

right now all I know is how to share what you do and I don't really know how to promote that properly or I don't really understand the affiliate world in general and what the first step is to take well you are in luck next week we are launching a brand new program called affiliate boot camp that's literally a step by step like three month program that walks you through step by step how to do that great where's the link I'll wire some money Well, the good news is a $7, so it would be, you don't have to wire it. Is it though? No, I'm kidding.

Okay. It's not live yet, but it will be next week. Okay. I'll be applied at affiliate bootcamp.com. I'm sure you'll see emails coming out. So the page isn't lair right now, but yeah. I'll look for that. And then lastly, what's the best way to promote other than what I'm doing as part of my offerings?

Like, what could I do instead of it just being like one of my five things on my link in bio, like join the one funnel away challenge? like basically I just my course builds you in so every single person that comes to me you know becomes they they have to use click funnels and they have to go through the challenge but don't don't some people make a lot of money just promoting click funnels affiliate links 100% yeah we have a dream car contest soon you get 100 people we pay for your car and yeah we've got hundreds of people right I saw that so where do I start just make yeah where do I start so one cool thing you'll see, share it all my secrets. Philly Boot Camp is also built in a way where when someone signs up for it, if you promote that, it puts people into your ClickFunnels account

as well. Like it's, it's white labelable. So that basically that's a tool. And it from there, we walk through how to drive traffic, how to create like leads, like all kind of stuff happens in there. It helps you build the list. Like, so a lot of problems you're looking at literally will be solved by there. So I don't want to pass the question on, but just make sure like, I find you to dive into that. Don't worry. I'm all over it. But the other side is just, it's coming back and like, um, uh, the people that are the most successful, like, they, they, they find like a niche inside of like the funnel world, right? So a good example is James Curran is one. He's probably on. Who knows? I love the guy. But he like, he started building funnels. He got

certified all sorts of stuff. But he was like, he loved my linchpin books. He was like, lynchpin funnels. It's like, he like focused on that, talks about it, specializes in that. So, um, anyone who reads my book wants to lynchpin, like, he pops up. It's like the guy does Lynchpin stuff, right? Other people who, like, they focus just on book funnels, like, Rob Cosberg's example. He, like, he publish his books in the back in. They talks about book funnel. So, like, that's all they do. So, like, because he's, like, so good that knows that, like, when people want a book funnel, they look at him, right? And, like, so coming back and, like, inside of the ecosystem that you're kind of in right now, is there, is there a side

that you, like, you love the most? You're like, I want to focus on this, like, my niche inside of it. And then, and then from there, like, you look at James Kern, like, he, he makes a linchpin funnel and click funnels and gives away for free to the community. He does it. And, like, he's just always doing stuff around that and because the value he's providing like everyone just starts giving him tons of money to build that certain specific type right and so for like that's what I'd be looking at is like it's like where can you carve your spot in the ecosystem that's like your unique thing that you want to like become known for and then it becomes like a branding and positioning thing because that's that's how you'll start getting it where people will pay you

high ticket to build that kind of thing but also like they'll come in for content around that thing you have the ability to talk about because it's a specific thing you know one of the problems I have in my business is I have to be a generalist because I'm speaking to, you know, everybody in the world. If I wasn't like Russell Brunson, if I was just getting this business, I would not be a general so I'd be a specialist. I specialize on one segment and I would just go deep on that and become the person. Like Pedro O'Deo did a great job becoming the challenge guy. And like he focused on that and he built a, you know, a huge business teaching that,

some click funnels with that, like just all around challenges, right? So that'd be kind of the thing is like thinking about your own personal positioning because that'll make everything else so much easier. Okay, I teach that. I was taught that. I mean, it's cliche, but the riches are in the niches, so it's the same answer. Yeah, just got to do it. Amazing. I love my job. Okay, we're almost to the end, and I know you have a really busy day, so I will get you out of here by one o'clock, I promise, Russell. But let's take up the rest of the time. Sayim, I hope I pronounced that right. Thank you for your patience. How can we help? I hope you can hear me.

Watch there. Yep. All right, perfect. I am very very. nervous talking to Russell Bronson, I can't believe that. Oh, don't be nervous. Let me get my thoughts right. So I recently got the six badges for Fountainhead from Prime Movers. And I'm waiting on the certification, so I was super excited about it. So I'm going to put my question based on that. So I'm doing webinar.

Yesterday was my 10th one. How I'm doing it is at the first field word just trial. as Russell Ronson Alphe says that let me take a deep breath. Sorry, every time I say your name, my heart traces, sorry. So I tested this out. So what I'm doing in short is taking Russell's core teachings concepts, taking it into my own way, and I'm big into custom GPDs. So I've literally built panels inside of.

of custom GPTs which goes to click pounds. That's not the only thing I'm doing. I have a cohort system where I, so at the end of the webinar, this is where I was getting at. At the end of the webinar, I do the stack and close and it says like, okay, it's going to be $23,000 value, et cetera, et cetera.

But then I'm not doing a price drop. I am taking my school community as the container and then asking them to join the community to apply to be part of the cohort. And then I look at the application. And I'm like, OK, if you're eligible for the scholarship, instead of what I usually charge five grand for, I'll be charged in 1997.

I have got like nine or 10 all testimonial clients. Again, no one's paid. And a couple of them said, I'll pay you forward, which is OK, with the first round. This is the first time I'm doing it this way. I don't know if this is the right. with like what should I be doing differently I'm very confused in terms of I'm not being able to monetize it so the actual price is $2,000 that's right yes then I would just sell it straight

$2,000 because you're adding a lot of friction to go from the price rise they're excited then you go to a school group and then go fill the application and then we'll call you and then the $2,000 is like an impulse buy like it's it doesn't need all those steps you know I mean I would just finish the way you got to the to the price high I would just finish now now do the price drop go through the follow the strategy as it is and sell $2,000 thing and then after the webinar's done after you're your closed down sequence and you take it away then I would email the unconverted leads and say hey a lot of you guys are asking you weren't able to get in or you needed blah blah blah blah blah go to the school

community and then you can talk some of our team maybe we can figure out something for you and then that would be like my second pass but I wouldn't lose the momentum of the webinar right there's so much momentum that at the part when you're at that point right now there's people like literally they've got their walled out and they're just waiting for the price job okay i'm ready like this is this is the thing and if you're not pitching a 10 or $20,000 thing like they just the money's right there just take it and put it in your pocket they want to give it to you just finish the just finish the script so that's what i'd recommend um and then again then after the webinar's done then do the urgency scarcity closed down

sequence pull it down and then all the unconverters then push them to that to that next piece that'd be my recommendation okay awesome so uh thank you for that yesterday I have a couple of friends who join, like, from Russell Brunson's world. Most of my friends are from there. And they were like, you got us nod in, but you didn't give us a surprise. I was like, yeah. They're like, they're on the other side of the webinar like, take my money. Why does he get money so bad?

Okay, I'll definitely flip it to that. Now, a quick question regarding the prime movers badges that I achieved, how would I utilize that to bring more people into my money? I started with like zero followers, and over the last 70 days or so, I was able to grow the school coming with you to around 220. I'm sorry, mostly coming from your world, because I'm very active in your world. As long as you serve them and tell them the click funnels of the way, I'm cool that. Yes, it is.

And that's what they're like, you're the click funnels guy. I'm like, Russell Brunson is, but I am there to support you there. how would you recommend utilizing or would you even recommend utilizing those badges and the certificate to kind of showcase that okay this is what I do oh for sure yeah that's what we're giving people so you can you can do that so I'd use them in your webinar I'd use them on your you know your landing pages on your things like that for sure yeah because that just gives an extra level of credibility same thing like in the the fundamentalist certification program We get people certificates and stuff so they can, people try to hire them.

It's like, oh, you're gold. You're like whatever level they're at. And so, yeah, definitely, definitely use those things. It gives people, I like it more too because, like, sometimes when people hire a funnel builder and they're like, I wasted $25,000 and nothing came from it versus like if they've gone through some sort of one of our programs, at least there's some credibility to know that like these aren't just people who are good sales people. These people actually know how to do the, do the thing that they're doing.

You know what I mean? Okay, awesome. All right. Thank you. Thanks for answering all that. No worries. Great to me. And thanks for helping support our community. Keep them building funnels, man. Yeah, we'll do. Thank you. Yeah.

It's also great content, Seam. Like, you got your funnel builder certification, and you want to show off that certification. So you build your no like and trust and authority in the marketplace. So you can make the simple content that converts every single day. The top five things I learned from completing Russell Brunson's funnel builder certification, right? And then you're just basically talking about five things that you're really, really good at. And then the next day, the top five mistakes my colleagues made while trying to complete Russell Brunson's funnel builder certification. Like, we can spend all 50 different

pieces of content off each single certification. And then you can have, I mean, the whole year of content right there. Awesome. Yeah. Sweet. Great stuff. Well, Russell, man, it is 1255. And I just know the game. If we open up somebody else's question, then I'm going to have another question that I'm going to have to ask. And I'll keep you here way too long. So, I'll thank you for your time today. Do you have anything you want to end with? Yeah, no worries. This is fun. I like having the

Prime River Group in here as well. And so if you like that, we'd love to invite you. I try to make every Friday when I'm in town, this summer's been a little chaotic, but I should be here more often over the next few months. But yeah, I love to have them keep coming in. It's fun. And hopefully it gives you guys a lot of value. How many guys, actually, not just a gold nugget, but

in the comments, you type in the specific gold nugget. got from today. I know, again, with O-F-FET you guys were building that webinar funnels in Prime Movers, you guys are building out your one-to-many presentations. You guys are in similar, I mean, different programs, but similar stuff we're talking about. And I just want to see what gold nuggets actually landed with you guys. It helps me selfishly because then I know, like, as I'm doing podcasts, other things

like going deeper on some of these threads that you guys are like, oh, because sometimes I don't even know what talk about to like we're in a group and all of some, we're in conversation, something cool pops up. Oh, sweet. Okay, they're all coming through here. So we've got the podcast guests, get testimonials, ASAP, and Lever. seat in the webinar to book a call, higher price points, get on podcast,

affiliate programs on the back end, how to go organically. Oh, now it's going faster. Too many gold mugs flying. Structured on their price points. Sunday technique to the viewers, different price points. I'll use me on getting on podcasts.

This is good. Start a low ticket, close on webinars, send it after they get in. Podcast clips for ads. Yes, yes, yes. Start a podcast. Give you to be proof of concept for unproven ideas. journey in your world equals content.

I missed Funnel Fridays as a replay. Yes, log in the click Funnels, click on the learning section and there's a whole membership with all the replays of Funnel Fridays. When work at Dream 100, think about a creative slant with segments that they already are

you're having today that you might fit. Yes, Dream 100. Everyone reads the Dream 100 and they go spam bunch of people. It's like, no, no, no, no, no. Dream 100's about getting to know. Like, if you look at my Dream 100, I listen to their podcast,

I follow their feeds, I'm up to date, I know about their kids, I know about families. So I see them, I'm like, hey how's so-and-so do it and they're like Russell like you watch my stuff my yes I do like the dream 100 is it's not like a technique it's like how to like build actual relationships with people um yeah so anyway um podcast clips using ads multiple avenues to reach a community

webinars podcast coaching high visible person exchange for public recommendations not marrying them first my name uh uh let's see oh um all right cool so yeah that's fun dante i appreciate you always doing this behind the scenes for everybody and then everyone thanks for jumping on today hopefully you all got something good out of it for today for your presentations all you guys know you're one funnel away you want presentation away you want offer away you know this game it's not that difficult it's all about a couple of things like create really good offers right creating good funnel create a presentation driving traffic those are the four steps you do them over and over and over again and you win this game if you watch me play the game I'm doing it over and over and

multiple different businesses I just I love it it's so much fun it's so addicting and it's the best thing in the world so thank you guys all for hanging out thank you dante I appreciate you Thank you for your time, Russell. That was amazing. Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.