The Russell Brunson Show - The REAL Secret To Going From 7 To 8 Figures

Episode Date: September 14, 2017

What I realized that's holding people back from taking the next step in their business. On this episode Russell talks about what the secret is to go from a million dollars annually to ten million to a hundred million. Here are some informative things in today's episode: What advice Russell had for someone in his Two Comma Club when it comes to making more than one million dollars a year. Why it's important to opportunity stack instead of constantly opportunity switching. And some of the things you can do to go from 7 to 8 figures per year. So listen here if you want to be grow your business from a million dollars a year to ten million and even one hundred million! Transcript - https://marketingsecrets.com/blog/the-real-secret-to-going-from-7-to-8-figures Learn more about your ad choices. Visit megaphone.fm/adchoices

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Companion, only in theaters January 31st. What's up everybody? This is Russell Brunson. You guys are catching me at a rare time where I'm actually doing housework. My wife is gone. A couple of my kids are at naps and birthday parties and I got to do a couple chores. So I was working on, I'm listening to podcasts, thinking, and also I was like, I got to share this. So we're doing an impromptu Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right guys, so I've got someone in our coaching programs who I love and care about and respect and someone who has had a lot a lot of successes you know two comic club winner for sure and um sorry my wife's uh license plate thingy broke so it keeps flapping out and it's been like six months and she keeps um hinting towards the fact that it needs to be fixed and so finally taking the time to get it on i love you all, so I'm fixing her thing while we're talking. Anyway, so this person launched a webinar, got to a million bucks, and then kind of transitioned to –

and liked – I think loved the market and the thing initially and then kind of fell out of love with it. And so because that transitioned to a new product, created the product, did the, did the ads, launched another webinar, had success there. And then another one, it kind of has kind of transitioned a couple. And that person is kind of frustrated because they're like, well, I'm stuck it. I'm stuck it, you know, a million bucks a year. And they want to be, they want to grow. They want to get a 10 million bucks, not because of the money, but because of the impact they

want to grow. And so there's goals and, you know, how do I get 10 million bucks a year? And, um, and they're frustrated. And I there's goals and, you know, how do I get $10 million a year? And they're frustrated. And I was just like thinking, and they messaged me yesterday. And so I was talking to them and kind of thinking through it. And then for the last day or so, it's just been like in my mind resonating like, what's wrong? Like this person has all the skill set. They have all the talents.

They have all the abilities. Like why are they not getting to the next level? Like what's the thing? And I started thinking back about what I'm going to be speaking a lot about, funnel hacking live, but the process going from zero to a million, million to 10 and 10 to a hundred. Sorry, I'm such not a handyman. I can't figure out how to get these things to work. Anyway.

And so that was my thoughts. And I was like, well, okay, we know that from going zero to a million, it's all about figuring out the what and the how. What are you selling that people actually want to buy? And then how are you selling it? It's like you're doing it through webinar. You're doing it through Amazon. What's the thing?

And after you figure out the what, like this is what I'm selling, and this is how the people want to buy it, what typically happens is in your business, boom, it explodes really, really fast. I tell people they know when they've hit their what and their how because they'll go from zero to a million dollars really, really fast. Dan Henry is a good example. So they figure out his what and his how went from zero to a million in five months. Like it's a pretty simple concept. But it takes a while initially.

Some people spend their whole life trying to figure out the what and how um sometimes figure out what to sell like oh i figured out the coolest product ever but they can't figure out how to sell if you know how to sell they sell the right product things like that and so for this person they've done that multiple times they figure out what and how hit up to a million dollars and then they and then they they shifted to the next thing and and um i was in that cycle for like 12 years so i'm probably a good coach for this because i had done it a lot. I had a lot of, I had a lot of good businesses. Um, but nothing that was great. Right. Um, and so, yeah, I can't fix the license plate. I'm giving up. Anyway, I tried, I get brownie points for trying. Right. Um, so the what and

how, right. And so, um, I started thinking and I was like, okay, from zero to millions, what and how from million to 10 is all about like the backend and the front end funnels. The front funnels bring more leads in back end funnels to go deep inside of that thing. Um, and all of a sudden I had the epiphany. I was like, Oh my gosh, this is it. So I started thinking about, um, click funnels, right? So click funnels, for example, um, as you guys know, the thing, I think I had five or six different funnels I had tried before we had the one that hit, right? And the one that hit was the Funnel Hacks webinar. And it was just like, boom, it blew up.

Now, if you look at Fast Forward now, ClickFunnels has been alive for a little over three years. Almost three. Wait. Is there a burp? Anyway, it's almost three years. I don't know. Something like that. So almost three years.

And what's interesting, if you look at it, if you do the actual math, the Funnel Hacks course, $997, we sold about 10,000-ish copies, a little more than that, but let's say 10,000 for numbers sake, okay? So that means $10 million we made from the webinar, which is awesome, right? Anyone else have a $10 million webinar? That's great. But a $10 million webinar comes and goes. I'd say it's probably one of the best, not the best in our industry, but that wouldn't have been that good of a story. We're also making $10 million webinar comes and goes. I'd say it's probably one of the best, not the best in our industry, but that wouldn't have been that good of a story or else I'd make 10 million bucks.

If you look at that now, we will, what are we now, we're in September, October. By November, ClickFunnels will have passed $100 million in collected sales. I know because I have this countdown clock where every single day my accountant lets me know how much further we are away from that because I want to know how long it takes to go from zero to a hundred million dollars and we're close.

So we'll hit this year for sure. It'll be November. And so that's exciting, right? But I was looking like the webinar only made 10 million. It means the extra 90 million came from something else. So where'd that stuff come from? And that's where it came from, like going deep, right? From going from, from, from zero to millions, all about the one half, a million to 10 is about, it's about the front end and the backend funnels, right? If I'm going from, from, from zero to millions, all about the one and a half from a million to 10 is about, it's about, um, the front end and the backend funnels, right?

So front end is more ways to bring leads in, right? So we had the books, expertseekers.com, secret perfect webinar, things like that to bring leads in to the business. Clickfunnels.com is the front end. Um, you know, all this stuff like that. Then you've got, um, the backend funnels are going deep, right? And so what's cool about it is I started selling other things related to funnels. So there's so much stuff I could share with you guys. But if you read the Expert Seekers book, it talks about opportunity switch and then opportunity stack, right? So every business should only have one switch. So I switch people into funnels and I stack things within that market.

And if you do this correctly, you have compounding interest. I'm going to explain that here in a minute. But I switched it over there. So when someone comes in with ClickFunnels, then we've got other products and services to help them better at that thing. That's the opportunity we switch them into. So we switch them into funnels. And then we've got funnel scripts. We've got Fill Your Funnel, which is our traffic course.

We've got our certification program. We've got our ClickStart funnel for people getting started click phones we have click funnels we have software for crying out loud we have all these other things excuse me that are all tied back though to funnels right so that's how we're able to go super super deep and for this person the problem had is that they got they got two million dollars and they switched and then they got new million dollars and they switch and they keep they kind of switched the opportunity on the person. They switched what they're doing.

They're switching their focus, switching their branding. And nothing against that. I did that as well. If I would have stuck with the very first thing that I ever did, we never would have ClickFunnels probably. I don't know. Todd would figure it out eventually, I'm sure. But that's the thing. You've got to figure out that what and how,

not only, not just for your customers, because part of it, because again, you figure out the what and how for your customers, boom, you're at a million bucks fast. But then it's like,

man, this business, I want to be in forever. Because I, I didn't want to be teaching micro continuity forever. You know, I didn't want to teach 12 month millionaire forever, nor teach all my million dollar, first million dollar projects.

Like there was a whole bunch of them, right? I think there's seven or eight head that were million dollar winners in the early days we hit a million bucks but then it's kind of stale and it was like i switched the next thing the next thing and the next thing and to get to from a million to the 10 and to the 100 it's about going focusing deep and the one of the main major reasons why number one is because of compounding interest right like again Like, again, I'm not a finance guy, so my finance people out there know this way better than me,

but some famous dude said that the greatest invention in the world is compounding interest, right? And same thing is true with, like, compounding customers, right? Like, every single person that buys the Expert Seekers book, or the Dotcom Seekers book, or watches the webinar, or buys ClickFunnels,

like, I'm switching all those people, like, all those, the goal of every single one of them, just to be completely transparent with no hidden agenda. The goal of all of those is to convince people that their new opportunity, their vehicle is funnels, right? So I'm convincing you, Hey, you're an expert. You need a funnel. Hey, you have an internet business. You're a dot com six book. You need a funnel. Hey, a perfect webinar. You need a funnel. Hey, click funnels. You need a funnel. Like, like that's my only goal. Like I want to be completely up front, like all my front end funnels. Like that's the goal is to convince people, um, wherever I'm

grabbing at that they need a funnel. In fact, I'm working right now, um, on a new report called networkmarketingsecrets.com. Yes, I own the domain. How cool is that? And, um, that's the whole, whole reason that front ends convince every network market on earth that they need a funnel. And I'm going to do the same thing for other markets. Like, like that's my whole thing, right? Now, as soon as someone believes that they need a funnel and i'm gonna do the same thing for other markets like like that's my whole thing right now as soon as someone believes that they need a funnel which they do then now i'm i'm stacking i'm compounding on top of that right so then i compound excuse me i compound um uh you know hey if you're a funnel you need funnel scripts hey if you have funnel you need to traffic to fill your funnel you need to maybe become certified you may need this you may and so like everything

else is just is opportunity stacking within the opportunity i switch people into and so if you're looking at your business and you're stuck at one to three million bucks which is kind of where a lot of you know i was stuck at for a decade and so i understand this world it's because we keep switching our customers keep opportunity switching and we're switching from opportunity to opportunity opportunity opportunity and what happens after a while they kind of lose faith in you like ah this person's like tell me all these other things like the reason why we've done more in the last three years than the prior decade times like five right is because everything i'm doing is like people look at it like no russell's he's still preaching the same thing funnels are the

key there's just this other thing like how to get trapped in your funnels oh yeah that makes total sense oh here's a live event teaching more funnels like like everything we're doing is stacking upon that and so it's not like i'm switching people from opportunity opportunity i'm saying look no you chose the right road this is this is the path this is the new opportunity to focus on now i'm just gonna give you more tools more assets to amplify your experience and make it better for you and that's how we get from from a million to 10 to 100 is is that part right because funnels are awesome but make money off click funnels make money off funnel scripts make fun like all these other pieces that that lead more people into it um and so that was what i what i told this person i came back and said look um i think the biggest

problem is not you don't have the skills you do it's not that you don't create a product you do it's it's that like um if you were so passionate about that market when you hit a million dollars, then you would have gone deeper. What software can I create for these people? What certifications? What events? You would have gone deeper trying to think of those things, which are the back-end funnels, which are the majority of the profit.

That's where, for me, it's where the other $90 million came from. But because they weren't as passionate about it, they made a million bucks, and they figured out what and how for their customers, but it wasn't right for them. If it would have been right for them, they would have sat there and all day long thinking about how can I serve this person more? What else do they need? What else do they want? They would have heard the person's voice over and over and over again and they would have known. Right?

Like ClickFunnels came out of me knowing that we hear people talk about funnels all the time. Right? All these other things are like people are telling us over and over and over again what they want, what they need. And so we're creating those things for them and that's how the business grows and grows and over again, what they want, what they need. And so we just, we're creating those things for them. And that's how the business grows and grows and grows. And so, yeah, I think that's, that's the key is figuring out the what and how for your customer, but also making sure it's, it's the what for you. Cause if it's the wrong business for you, if it's not something you're geeking out about, um, you'll keep, keep switching and that's okay. There's nothing wrong with that. You don't have to hit, hit the perfect business the first time. A lot

of times the first getting from zero to a million, the first time is about you getting the skillset and understanding the market and learning all these kinds of things. But same time, if you're going there and you're at a million bucks, you're like, I'm not happy here. Like that's okay. Like it's okay to back up and shut it down and figure it out. You got all the skills, you got the hard part done. Um, it's easy to re refigure out. You just gotta figure out like, what is it that you're so insanely passionate about? market segment what people um what problems do you want to solve so much so that um that it's going to keep you up and not trying to figure out the next thing like what else do i create what's the next product what software do

they need what what events like what like what are the training if they bought this course what's the next thing they need like what's the and just like that and that's i think the key so anyway i just got excited because like i said i was talking to this person and kind of sharing that with them and just this whole this whole idea of compounding interest you know that that's, I think, the key. So anyway, I just got excited because, like I said, I was talking to this person and kind of sharing that with them. And it's this whole idea of compounding interest. That's the coolest thing is that every single person who buys one of my books, they come into my world. And now they're going to buy the next thing and the next thing and the next thing. You look at like all the other revenue is all free. Like I don't have to repay for that customer.

I don't have to – all those kind of things. So it just keeps growing and growing and growing as opposed to when you're having things in different markets and things like that it doesn't compound that was my problem before we had 12 companies we launched in a 12 month period of time i wish it was once a month one a month we were launched like 12 at once and so it was even worse but um the interesting thing is just thinking about um you know anybody who bought like the couponing product would never buy any other products that was the biggest mistake and then people who bought this the weight loss product would never buy any other products. That was the biggest mistake. And then people who bought this, the weight loss product never bought the other ones.

And it was just like, that was the issues. Like it wasn't compounding. We had to recreate customers every single time. And, um, I think the big, first time I understood that was hanging out with Ryan Dyson,

Perry Belcher, and they had a whole bunch of businesses and they probably, I think they kind of strayed from this cause they went deep in the survival market that they did within the survival and stuff like that. But, but what Ryan told me, he said that he said anytime we launch their business one of our rules is that our existing customer base they have to be wanting to buy it so that way we've got free traffic free that way where everything's compounding right if someone buys

this this from this business they might also buy from this as well and while i agree with that excuse me i'd go even a step deeper and not do it just, um, just in the same market, do it within, or yeah, not, not just parallel markets. I'd say pick one market and then again, opportunity stack all as deep as you can go. So anyway, that's what I got. It's hot in the garage. Hopefully it's not too echoey. Anyway, I'm gonna go figure out how to try to fix this license plate for my wife. So she'll be impressed with me. That's the goal. Just all the women out there know that men's only real purpose in life is try to impress their spouse. That's it. We're good with everything

else. So I'm going to try to do that. So when she gets home, she will be impressed. Anyway, appreciate you guys. Thanks for listening. And, uh, I'll talk to you guys all again soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.