The Russell Brunson Show - The Secret of Diving In Head First

Episode Date: July 13, 2022

An analogy I want to share with you to help you to be more successful in anything that you decide to do. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, supply. AirTransat, travel moves us. Hey, good morning, everybody.

This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to talk about one of my strategies for actually getting stuff done, move forward, and momentum all the things that we struggle with. I think daily as entrepreneurs and as humans. And so hopefully this one helps out. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital

for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Okay, so as you guys know, we just got back from Lake Powell, which is so much fun. And I'm going to say this, I'm going to sound like a total diva, but this is, you know, because Lake Powell is, if you've been there before, it's southern Utah, the water's pretty nice, it's warm-ish.

But even with the water being warm, you know how it is, like you're on a boat and it's like super hot and then you go in the water and you step in the water, it's like, ah, it's cold and it hurts at first and then you got to jump in and it's just super hot and then you go in the water and you step in the water it's like ah it's cold and it hurts at first then you gotta jump in and it's just so painful right um and so this was an example from lake powell this is true in any lake right we we also do water stuff at like at bear lake in in on the utah idaho border which is freezing cold so this story makes more sense if you're thinking about bear lake um and there's other lakes in idaho that are cold that we go to um so yeah i'm gonna be kind of a wuss because because it was still cold in Lake Powell, even though it's, you know, warm, beautiful water. But, um, the story that I'm going to share is the same either way. So, um, all right,

so this is the story. So if you look at, um, whenever I go to Lake Powell or I go anywhere, you always, I always see people, um, that are on boats with us, you know, and they, it's their turn to go wake surf or ski or whatever they're going to do. And they get down to the side of the boat and they put their feet in the water, like, ah, it's cold. And they slowly get in like, ah, ah, ah, ah. And so I was paying and they sit down and they get their legs in and then up to their waist and then, oh, and everyone, you know, and it's just like that shock of cold water. Um, and so I used to do that back in the day, but the problem with that is like, it's so painful, right? So you get down and you sit there, it's like, ah, it's going to hurt. And then you do the next thing, ah, it's going to hurt.

And it keeps hurting, hurting. And finally, eventually you all the way in and then you're like, ah, just miserable until they pull you out of the water. And so I had this idea a little while ago. I'm like, if I do that every single time, like it is so hard and so cold and just so painful. Um, I said, instead of me getting in slowly first, um, I'm going to turn around and just dive in head first every single time. And what happens when you dive in head first is you

get the fear initially, like it's going to be cold, but then you jump in and you dive in and a couple of things happen. And one, your, your hands and head go first. Um, and so I think that maybe that turns off the pain receptors. I don't know, probably not. But, um, you feel like, like, it's like, like, you know, you don't, it doesn't feel as cold. When you're diving in, you go fast within a fraction of a 10th of a second, your entire body submersed and you're, that pain's off. It's like ripping a bandaid off, right? Versus like slowly pulling it, slowly pulling it. Um, and so every time I get in the water, I dive in head first and I never had a problem in the water because I know it's going to hurt, but it hurts for such a short period of time. And then my head's all the way under,

I come back up and I feel great instantly, as opposed to most people who are spending 45 minutes getting in from their feet to their knees, to feet, to ankles, to knees, to waist, to chest, to neck. And then they don't ever get their head under unless they crash or they wreck. Whereas for me, it's just like, boom, everything goes in fast. And so the analogy is like diving in headfirst. Like if you're going to do something and you decide to do it, dive in headfirst. Don't, you know, put your ankles in and your toes and slowly move in because there's so many things, so many pain points that are going to rip you away trying to get you to stop, right?

And so the same thing is true with like anything in your life, whether it be business or a new opportunity or something you want to try. Okay, so another good example is my entire life I've said I've said, I've never, I don't want to boat. Like I don't want to boat. And the reason why I don't want to boat is like with boat, there's boat maintenance and cleaning and just all the things that come with that. Right. So in my head, I'm like, I don't, I don't want to boat.

I don't want to boat. And this last trip with our family and you know, my kids are getting older. My teenage boys are, the twins are starting their junior year next year. So basically I have this summer, next summer, and then in theory they could be gone like to college or, or not college or whatever they're, whatever they're going to do. And as we were sitting there on the boats whole week, I'm like, so cool. Cause like you're on this boat, it's small and kids want to be there. And I had a chance for, for a week, I'm with my kids and we're having fun and we're enjoying each other and just like it's so cool and so special and uh the family

that we go to to Lake Powell with um they always have their really nice boat there and this year they had a different boat and I was like well what happened to your old boat like oh well we got this new boat so we're selling that one and I remember when they said that I had this like inkling like I should get a boat you know I should buy it because like, I know the boat, I understand it's fun. But then my, you know, my brain like, no, you hate boats. You don't want a boat. Like, all the things, right? This is the cool with standing outside the boat and be like, I want to wake surf.

And it's like, oh, but it's cold. I don't want to do it. And like, all the things that come with that, right? And I remember telling them at the first of the week, I'm like, okay, I think it's like a 35% chance I want to buy your boat. And then by day two, I'm like, okay, I think it's like a 35% chance I want to buy your boat. And then by day two, I'm like, okay, I think it's like 40%, 45%. And day three, I'm like, okay, I think I'm like 75%. And then finally, like by the last day of the thing, I'm like, okay, I want to do the boat. And this is now where I think a lot of people, including me, would have, you know, this is where it's like, okay,

now I'm going to step in and get my toes and my ankles and everything. And I was like, no, if I'm going to do this, I got to dive in headfirst, just like I did in the water. Like, otherwise I'm going to back out. I'm going to wimp out. I'm gonna do all these kinds of things. And so literally, um, this is on last Wednesday. I tell them I'm gonna buy your boat. And so then Wednesday or yeah, maybe it was Tuesday. Anyway, whatever it was, we drive up to their house, we strapped the boat on and instantly, I am now a boater, and we go to the boat story by all the anchors, and the pads, and the, and the things, we fill the whole boat up, and then we drive up, and got to Boise, and I had to learn how to back into my driveway to park it, and, and I'm a boat owner, and then, and then now, like,

traditionally, it would be like, okay, I'm up to my knees now, and then I'd be, okay, we're gonna go boating in a week, or two weeks from now, or whatever, but I was like, if we don't boat, like, right now, like, traditionally, it would be like, okay, I'm up to my knees now. And then I'd be like, okay, we're going to go boating in a week or two weeks from now or whatever. But I was like, if we don't boat, like, right now, then I'm not going to do it. It's going to sit here forever. And so we booked a boating trip. So tomorrow we're going out boating with the boat, and I've got to learn how to back it up, which now it's like I have to learn this. I have to go take it to a parking lot and learn how to back up a boat because that's not a little easy thing.

And so, yeah, all these things, it's like just jumping in head first to force you to do the thing. And so there's the analogy. Um, you know, I shared it with you how we did it in the water and kind of shared it now how I did with a boat, but it's the truth. Anything like, as soon as you make the commitment to do something, um, you decide like, I'm going to do this thing. Like I want to recommend all you, then you jump in head first. Don't wade in and step in slowly and have all the pain of every single step and every decision, remaking that decision over and over and over and over again. If you're there and you're going to do it, you've committed to do it, then dive in head first.

Myron Golden spoke at Funnel Hockey Live on this, and also we did the Mexico Mastermind Hemp Speak on this. We talked about the concept of deciding, right? I'm going to decide to do something. And he said that decide means to cut. And so it's not just like, I'm going to make a decision. It's like you're cutting off all other options. It's literally like a cutting. I'm not going to do any other options. This is the thing that I'm doing now.

And so when you decide, you cut off all other options. Then it's like, okay, I've decided I'm doing this thing. Now you dive in headfirst. Now you go all in. Now you don't wait in. You don't slowly get in. Like if you're going to do it, dive in headfirst, right? Now that doesn't mean just dive into ideas blindly. It doesn't mean dive into opportunities blindly. It's sitting back and before you like thinking through in your mind, studying it out, is this the right thing you want to do? Um, you know, like all those kinds of things are what you do first. But as soon as you decide, as soon as you said, yes, I'm going to do this thing and you decide that's when you,

that's when you jump all in. Right. And so, um, yeah, diving in head first. That's what I want to share with you guys. Just that concept. So, um, anyway, think about, you know, I think about the things you're doing in life. Like when I decided I'm going to marry my wife, Colette, like it was literally like, I decided I'm going to marry her the next day I proposed to her. And then like a couple of weeks later we were married. It wasn't like, okay, Oh, we're going to get married. Let's get engaged. And then in like two years, I'll get married. Like, no, like I decided I'm going to cut off other options and dive in head first. Let's go. Like I made the decision. So let's go. I think that's what a lot of people struggle with is they make a decision, but they don't actually cut off

the other options. They don't, they, they kind of decide, Oh, I think I'm gonna do this. And they start dabbling in and getting their feet wet and then their knees and their ankles. And there's a thousand points where you're going to jump out and whip out on your decision because you let yourself do it. You didn't cut off all the options. You didn't dive in headfirst. Um, and so anyway, if you want to be successful in life, I believe it's, you know, obviously thinking things throughout your mind. And then as soon as you decide and you, you cut off all their options and you dive in head first, and then you just start running. Um, anyway, so hope that helps somebody. Hopefully if you're stuck with a decision or you've made a decision, but you're not having success yet and you're

dabbling and you're waiting in that, this will get you to stop right. That if you've actually decided you cut off all other options and diving in headfirst is the best way to start moving forward. Thanks guys. Hope you got something from this. I appreciate you all for listening and we'll talk to you soon. Bye everybody. Thank you for listening to the marketing secrets podcast. If you've loved this episode, then please take a screenshot on your phone and post it

to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan, Kenny, and I would love to give you the most incredible free gift ever, designed to help you make maximum money in minimum time. And this free gift comes with almost $20,000 worth of pure money-making information for free just for saying maybe. You can get this gift from Dan and from me right now at NoBSLetter.com. Not only are you going to get the $20,000 gift, you're also going to get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month,

one from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.