The Russell Brunson Show - The Secrets Of "Validation"

Episode Date: August 29, 2017

Your supporters might be secretly mad at you if you're neglecting to do this simple thing. On this episode Russell talks about validation and why it's important to validate people when they have done a great job. You'll also hear from Julie Stoian at the mastermind event talking about how validation motivated her into working harder. Here are some of the cool things you will hear in today's episode: How Julie helped Russell realize that he needs to be better about validating people when they do things well. Why Russell and Dave validating Julie motivated her to keep going and to work harder in the affiliate contest. And why validation is important in all aspects of life, not just business. Listen here for that and more on this episode of the Marketing Secrets podcast. Transcript - https://marketingsecrets.com/blog/the-secrets-of-validation Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, and supply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson.

I welcome you to another episode of the Marketing Secrets Podcast. This one, we're staying in the affiliate event. I got so many more cool things to share with you guys. I want to talk about a concept that was brought to my attention again called validation. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

All right, so at this affiliate mastermind group, again, our top 20 affiliates were there and one of the people who came was an unlikely person on our leaderboard. I say unlikely because I didn't know much about her prior to this, but now that I know her, it's very likely. There's a reason why she's successful, and I hope she knows that if she's listening to this, but it's Julie, and if you guys watched the affiliate contest, you saw it, and she did awesome throughout

the contest, and she came in, and ended up being on the top 10 leaderboard, ended up being like number four, I believe, in this contest, and she's become the first ClickFunnels affiliate to win a car, Julie's story,

and a whole bunch of other just awesome stuff, and it was interesting, she joined this contest, I didn't know these things, it was in the middle of her moving, she was in the middle of her own product launch, a bunch of stuff, and she started going,

and she started trying to be part of this launch and help support us. And throughout the launch, first off I guess, and I didn't know this, a bunch of people have been doing Facebook Lives for me, and she wanted to do Facebook Live, and I guess she reached out to Dave, and asked, and Dave's like, we can't,

Russell's got like 30 a day and you just can't do it. And rightfully so, she was kind of upset about that. And a little while later, you know, other things happened and she kind of blew up and it was funny. And it was the first time like I had been, she'd really been brought to my attention. I was watching her videos and I was just like, I was like, man, you know, she's killing herself trying to help support us. And like, I was so grateful for that. And, and, and she was upset, which always adds a little layer of, of whatever. Um, and I was reading through the, I saw her video and I was so grateful for that. And, and, and, but then she was upset, which always adds a little layer of whatever. And I was reading through the, I saw her video, and I was just like, first I was kinda hurt,

like oh man, and then I was reading the comments, the more I started reading, I was like, I think she said something, she kinda dropped it, like in a comment, like, he wanted me to do an interview with him, and I was like, she just wanted an interview? So I just posted like, do you just want to do an interview? Like, we can do that.

And she wrote back, yes, I'd love to. I'm like, okay, that's it, let's just do an interview, that'd be fine. And we ended up doing the interview, and she sold a bunch of books, and again, she kept doing it, and she had it being number four. And she came to this event, she was talking about, like, I think the top 10 or 15 different things

that she learned through this affiliate contest, which were really, really cool. And I'm not gonna share all of them, because, you know, obviously we want, you know, a lot of the stuff that was shared at the event is private for those who were there. But one of the stuff that was shared at the event is private for those who were there. But one of the things that was interesting that she talked about was just validation and how me and Dave Woodward on our team, how us validating her is what got her to keep moving forward.

I'm going to show that clip really quick so you guys can kind of just hear her say in her own words why that was so important because it's interesting. I want you guys to show that clip really quick so you guys can kind of just hear her say in her own words why that was so important because it's interesting. And I want you guys to hear that. And then when we come back, I want to kind of talk about that because it's important in so many aspects of our life. So let's watch that clip right now. At one point in the contest, I was angry. I was really angry because I had asked for an interview and I didn't get one. And then I saw other people getting one who were like further down the list than me.

And I was just – I was mad and I felt like I was missing out and I was, my feelings were hurt, but I was angry. And so I posted on Facebook and I was mad about the $20 bid. And, and I also didn't understand the context of the whole dream 100. Cause I'd never gotten any of the other packages. Cause I wasn't part of Russell's dream 100. So I felt like I was in this ridiculous game where the rules were changing and I wanted their attention. I wasn't getting it. Well, Dave and Russell both validated me. And from that moment on, I went from like, I don't know if I want to do this. Maybe I'm going to quit to I'm yours forever.

Like the validation that happened at that moment of being able to reach out and say, I see you, I see what you're doing. I'm, I'm appreciative. Do you want an interview? Change? Like I had all kinds of motivation that I never had before. So in my own business, when I see my customers and my clients floundering, but they're really trying, I'm not talking about the trolls and the thugs and the, the people who are just like the complainers, but like the people who are really trying and they're, they're just like drowning that one seed of like, Hey, I hear you could change everything. And that's what it did for me. Cause I was like ready to quit. And then Russell and Dave reached

out and I was like, I'm not quitting. And I, it completely changed it for me when you guys reached out. I was done. So in business, that matters to me. And that's how I think I've created customers for life in my own business and why I got as far as I did. It's interesting how us validating her got her to go and do these things and to do stuff. And I start thinking back about my life. In fact, Brandon Fisher, who's one of our main video guys, he talked about this too as well, like when I validate him or when someone validates his work or whatever it might be, how powerful that is. And a lot of times, and I forget this, and I wish I was better at it,

but a lot of times, like your employees or your spouse or your kids, like a lot of times like your employees or your spouse or your kids, like a lot of times they're doing stuff cause they, cause they love you and they appreciate you and they, and they want you to be happy. I think sometimes, especially in the business world, um, you know, we caught up and like, okay, what they want, they want to raise, they want to, you know, and we think about that cause it's like the monetary side of it. But a lot of times it's, um, a lot of people like that's, that's important, obviously, but what's more important sometimes is validation and saying, hey, thank you. Hey, you did a great job.

And I'm not perfect at that. I struggle with that. I wish I was better at that. But it kind of brought it back to my attention. And I feel like the team that we built at ClickFunnels is second to none. And I feel like one of my roles I need to become better at is validating people and just thanking them for what they do and telling them they did a good job and things like that. So I'm going to be making more of a conscious effort of that

to do it more often. Because, man, it's been interesting. As I've built this company with my team, and even when I said the word I right there, I said I've been building it, I felt like that's not true. I was like, is that weird? Like, I was like, that wasn't true. So let me step back. Like, as we've been building ClickFunnels, because it has not been me, it's been a team, an army of the most amazing people on earth, um, who have built that together. Uh, a lot of times people think it's me. Cause like my, I'm the, you know, the

bouncing monkey, like, Oh, we get ClickFunnels. But you me because I'm the bouncing monkey, like, oh, we get ClickFunnels, but I'm just one little piece of this machine that's been growing, and it's like, a lot of times I get validation from the market, which is what makes me feel good. People like my comments,

they comment or they share or whatever, and I get the pat on the back for a job well done, but the rest of the team, they don't necessarily get that unless it's coming from me or coming from somebody else. And so I think sometimes I forget that because I get the little ego boost. I mean, that's why, I mean, honestly,

why do I share so many videos? Why do I do podcasts? Why do I do so much stuff? It's like, I like the validation. I like when I put something cool out there and people are like, dude, that was awesome. I get that validation. And I think too often I don't give it to people

who are the rest of the army behind what we're doing. And a lot of times my family, my kids, my wife. And so anyway, it was a good reminder for me. It was humbling. And I hope it's a good reminder for you too. So that said, thanks again for listening to this episode of the Marketing Secrets Podcast. If you love this episode, if you love anything you've learned so far, please share this with

other people who know about it. Last I checked, we're number five in the business category. We've been beating out some of the legends and we've been there for a long time now. And the way we get to number one is you guys sharing this, telling other people about it, binge listening. In fact, the best thing to increase the ratings of the podcast for all of us is for you guys to binge listen. So if you like this one, go back to episode number one and go through all these things together this weekend. And let's binge listen together.

It'll be a ton of fun. And I appreciate you guys. We'll see you guys in the next episode. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.