The Russell Brunson Show - The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36

Episode Date: May 19, 2025

What if you could finally stop spinning your wheels and just get unstuck? No more wondering if you’re doing it right, overthinking your offers, or second-guessing every funnel headline. Just honest, focused feedback from someone who’s been in the sales, marketing, and funnel trenches and knows what actually works. In this episode of The Russell Brunson Show, I take live questions from entrepreneurs inside the One Funnel Away Challenge. We get into everything from messaging mistakes and offer strategy to pricing confidence and how to get started without burning yourself out. If you’ve ever felt stuck, hesitant, or like you’re making this way harder than it needs to be, this episode will hit home. Key Highlights: How to sell someone else’s course without coaching, branding, or re-recording anything Why your funnel headline isn’t converting (and what to say instead) The mistake most experts make when they write copy and how to fix it in one sentence How I helped a hypnotherapist turn her skill into a scalable offer, even with a one-on-one model What to do when you’ve bought all the courses and still don’t know where to start If you’ve ever felt like you’re drowning in too much information or stuck trying to perfect something before launching, this episode will give you clarity. Sometimes it’s not about doing more. It’s about simplifying, focusing on the next right move, and building momentum with what you already have.  You’ll hear exactly how I walk people through that process in real time. Whether you’re a coach, creator, or expert, this will give you the confidence to take the next step without hesitation. Let’s get into it!! ⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hey, everyone. This is Russell. Welcome back to the show. Today, we've got a really fun Q&A episode for you guys today. As you guys know, inside of One Funnel Way, every week I do a Q&A with all those who are going through OFA. The questions this week were really good and fun. We covered a lot of different topics from someone who wants to sell a course but does not want to be the face of the course, like how do you do that? Talking about different ways to get your headlines,

working and converting if your pages aren't converting. We talked about some really cool ways to scale like a one-on-one coaching business to a group, to a one-to-many, to like, you know, and a whole bunch of other cool things in between. So I thought it'd be fun to share this with you guys because, you know, obviously we have,

I mean, tens of thousands of listeners to this podcast every single day. And so, you know, you never know exactly what the thing is that everyone's looking for. So this episode's fun because there's probably 10 or so really unique, interesting ideas. And any one of these things could be a huge transformation like pivot point inside your business.

So I'm hoping that you'll get something of value of this from the Q&A show. If you want to be in live Q&As, again, just join One Funnel Way. And the coolest thing is One Funnel Way is free when you're a ClickFunnels member. So if you go to onefunnelway.com, go sign up and then come hang out with us, it'll be a lot of fun.

So I appreciate you guys. Thanks for listening and hopefully your question gets answered during the Q&A show. Let's go. This is the Russell Brunson show. Well, hello, everybody. Welcome Russell to the call. Russell loves to come on on Fridays when he has the availability to talk all things expert. So for the next hour, we're going to focus

specifically on the expert track. Which we start out with Rebecca's question. I know I heard the question you want to restate it for those who just jumped in and then we'll have some fun with it. Yeah, okay. So my question is that I have a few products that have master retail rights and I haven't really started to promote them

because I've been like confused in how to do the marketing. I have, but not really seriously. It's been like a starting, stopping because I feel that I don't know how to do it properly. So what I want to do is I don't want to be like, I don't want to create my own thing and have people going through my coaching stuff also. So I don't want to build an offer. Why is that? Why is that? Because I feel that I want to have my, I'm not really into the coaching that much. I want to be able to talk about it, but I don't want to be the one delivering it. Okay.

Do people know you are there, like your traffic, you said you had a faceless page or what's that look like right now? Yeah, so I went through a course in affiliate marketing from Commission Hero Pro. I don't know if you know who that is, but probably because he's pretty big on affiliate marketing. So he's teaching how to build a faceless page and then you basically drive the traffic to Clickbank. But I found that I don't like the offers on Clickbank. I don't really resonate with the whole weight loss niche that much, which is what they are teaching. And I also want to be able to build my own list for the future. So that's why I haven't

really felt that I want to promote those products. I want to promote something else. And then I found like Regan Hillier has a course that is called 10K a month that had master resale rights and I also have the Roadmap to Riches, which also has master resale rights. Okay, and with the rights you have, are you allowed to rebrand it, recustomize all kind of stuff?

Usually they all have different rules with the license. No, I don't think so. Regan is basically teaching the course, so you can't really, it's her face is in the course. Yeah, but as far as like the sales letter, the messaging, can you call it something different, you know? Things like that. No, not the name.

The name has to stay the same. Okay. And I mean, I don't have to promote those products. It's just that I don't feel that I want to create my own course at the moment. Um, I am seven months pregnant and, and I just feel that I want to free up my time, but I still want to be able to talk about, um, talk about personal development and things like that, but I don't wanna show up live,

be the one teaching at the moment. Yeah, that's fine. So what I'd do is I would take the product, but you've still gotta make it your own, so there's a connection. So you don't have to go teach it, but I would have a video, someone comes in, members are just like,

hey, what's up, my name's Rebecca, and I love this course. I love it so much, I bought rights to be able to offer this to you, this is what you're gonna learn about, you know, and that way there's a connection between the front and the back. And then the course is there, like you don't have to really film the course,

it's there, but there's the connection point, right? Because people are buying based on you and your personality, even if you're faceless, you can still be faceless. I had a friend who built a huge eight figure of your business with a fake pen name and he didn't show a video once, but there's still a character, there's still a person that they're connecting with, right?

So whoever that character is, I don't know what your faceless name or brand is, but whoever that character is needs to have a handoff inside, right? Because there's a sales message to come inside to the members area and there's gotta be a reason why this thing is there. And so I've been on lunch, I'm like, Right? Because there's a sales message that comes aside at the end of the members area and there's gotta be a reason why, you know, this thing is there.

And so I've been on a bunch of things. Yeah, sorry. Oh, for example, like I, John Schilder's one of my early public speaking coaches back in the day and he's retired now. So I wanted people to buy his course. So I licensed it from him. And so in the sales message, it's like me telling like,

this is awesome, this is why, like, John's like this trade, you know, blah, blah, blah, I tell it. And then in the membership side, there's a video of me, this is awesome, this is why, like John's like this trade, you know, blah, blah, blah, I tell it. And then in the membership side, there's a video of me like, all right, you guys, you're gonna love this, this is John stuff, it's the best, you know, and I'm getting all excited and pre-frame it. And then the whole course is just John, right? So it's like, there's that connection point

where I'm telling the story of why I care about it. And then you get a member's area, and there's a story about me explaining why they should care about it, you know? And so that'd be the bridges you got to gap in there. Does that make sense? Yeah, I think so. Sorry, my kids are in the background.

The house is I need to go. No worries, I have a ton of kids, I understand. But thank you so much, Russell. Okay, thank you so much, thanks. No worries, hope that helps. All right, much. Thanks. No worries. Hope that helps. All right. Awesome. Cool.

Well, we also have Tony here. Tony has his expert funnel ready to go, and he was kind of curious if you could take a look at some of the pages. Awesome. All right. Thank you. I'll share my page. Russell, it's a pleasure.

Great to see it. If I can get this up here for you. So yeah, it's just a pleasure to have you look at my funnel. So I'm functional medicine provider, coach, but I don't know, just some feedback would be awesome. So this is the webinar you're doing, right? Correct. What's the webinar about? It's about helping people, the barrier of their health, stopping them from their purpose

God has given them, so whether a mother, father, parent, businessman, run helping get healthy so they can fulfill their purpose. Okay. So who's your core audience? Are they? 35 to 50. You know, I've gotten a good mix of men and women on the calls. We've done a live webinar for three weeks now on Thursdays.

The first week Zoom shut down and had a problem. And then I did StreamYard that worked okay the second week, the third week, that had an issue. So last time I did Zoom, it was smooth. Everything worked tech-wise. Do you have an existing audience or were you buying ads to it or how did you get people to show up for it? I am running ads, but through my email list.

I have about 2500 people on an email list that I've collected over the years running ads when I was with another company. Then I switched to you guys just last month or so. Cool. Do you know what the conversion rate is on this page from your ads and stuff? You know I did, I just just I was trying to figure out how to get the pixel in there and I was talking about with Jess today so I don't have the ads aren't doing very well I'm just on a $20 a day budget right now and

I'm trying to fine-tune them and again we had some issues so I don't have the tracking for them yet. Okay all right so look at the page. My number one thing that I feel where I see this is like, so unlock your divine purpose, heal your body and honor God today without feeling overwhelmed by restrictive diets, long workouts or crazy lifestyle changes. Like it doesn't feel specific enough for me to like, to grab me to be like, oh I gotta figure this out. You know what I mean? Because like, because unlock your divine purpose. So what would be what would you say that what's the end result? Someone goes through this training, the end result of the thing that

they're going to get like if it's like a tangible thing, what would that be? So whatever their health issue is, that's going to be gone. So that they can now fulfill their purpose. So their health is blocking them from fulfilling whatever their purpose is, whether it's a parent, a teacher, coach, whatever it is, what's standing in the way health-wise. Gotcha. Your typical client, are they,

can you say your functional health doctor? So what's the, I mean, I know it's the range, but is there a specialty you have or anything that's? Yeah, so like, yeah, like gut health, hormones, stress, anxiety, those types of things. Okay. Okay, got it. See, first I didn't realize it was health,

even though I like to have purpose, heal your body, honor God, and then out-filling over-emotion. Because then I was like, oh, it's the diets, is it the long workouts, crazy lifestyle? So like, I would be almost like, like calling out initially more so like talking more to the pain. So it's like are you, do you feel like you have a calling but your health is keeping you from having success? Is keeping you from achieving the thing that

you feel called by God to do. So I know it's health, but it's like, yeah, a lot of people make, yeah, I do feel that, right? It's like, if so, I'm doing a live webinar this week that's gonna be showing you guys exactly how to overcome the health problems, unlock your whatever without diet, the crazy lifestyle, just something like that where it's like,

it's more calling out the pain that they're in. Okay. You know what I mean? Like there's people that move towards pleasure and people move away from pain, but the majority of humans on this planet are moving away from pain. So they get, right now you're unlocking divine purpose

is very much like moving towards pleasure. Gotcha. The problem is that most people don't live in that, especially if they're already in pain. Usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of don't live in that, especially if they're already in pain. Usually someone gets out of pain first and they start moving towards pleasure. It sounds like most of your people are in pain. So I'd be speaking more to that pain, where they're at,

and showing them that there's gonna be relief from pain. Usually on a front end offer, when you bring someone in, I can look at even my business, like it's true, not just in health, but in all businesses. Like usually my core message is messages are getting people out of pain because the masses have that. And then someone buys from me and they move up my value ladder.

The backend things now is usually when I'm moving people towards pleasure. For me, I look at our hiring coaching programs, Inner Circle, things like that, we start messaging more towards pleasure because people are like, we've gotten them out of pain. Whereas the front-end products, we're normally focusing we started messaging more towards pleasure because people are like, we've gotten them out of pain. Whereas the front end products, we're normally focusing more on like,

you know, you're struggling in your job, you're not happy, like those are things because the masses deal with that. And what's interesting, I remember I did this in an event one time, we had a couple thousand entrepreneurs in the room, I was talking about away from pleasure towards pain. I'm like, how many of you guys in this room

make your decisions based on moving towards pleasure? And like the majority of the audience's hands went up and then I was like, many of you guys in this room make your decisions based on moving towards pleasure and like the majority of the audience's hands went up and Then I was like this is interesting that you guys are all entrepreneurs and you you make your decisions based on moving towards pleasure Right like I'm guessing based on this is like you're very Tony I'm guessing you're very much like purpose driven legacy divine purpose like that's who you are Right. Yeah, but I told the entrepreneurs I like, the problem is that 95% of the world does away from pain. So we by default sell to ourselves because that's what we would

want, but our audience isn't there yet. So we have to go back and like, okay, they're still in pain. Eventually when they move my value ladder, then I can move them towards legacy and purpose and things like that. But right now they're just in so much pain. Like how do we talk to that? Because that's where the masses, that's where most people are stuck at. Right. Yeah, that makes a lot of sense. Yeah. Now that you say that, I'm like, talk to that? Because that's where the masses, that's where most people are stuck at, you know what I mean? Right, yeah that makes a lot of sense. Yeah, now that you say that I'm like, yeah that's me. Oh yeah, we always, that's my biggest problem too,

is I always write to myself, I'm like no, no, no. So like, for me, I always put myself, because I'm guessing, I don't know your backstory, but I'm guessing you became a functional doctor because there was probably something in your life, you experienced something, you had a result, you're like this is awesome, I wanna go down this path. So it's going back to like back to that version of you.

For me, I always go back to 12-year-old Rusty, who was my nickname when I was a little kid, who was trying to figure out how to make money. I was begging my parents to buy these different business opportunities for me. I was trying to, that's the person I'm speaking to and I'm writing, is 12-year-old Russell, 12-year-old me, right?

That's who I always try to write to. I think that if you make that shift, that's what's gonna grab the right people. And then I would also think about that same from the image, because the image of you is great, but it's like, what's the imagery that's gonna, on the page that's gonna make them curious, but also more so it's speaking towards giving out a pain.

So I don't know if there's a picture of you with a client or a picture of you doing something, you know, something that kind of shows that more so where it's like the the picture and the headline are both are both pulling somebody in for like the the end result of what they're trying to do, you know what I mean? Yeah, gotcha, gotcha. And do you think it's important? Do I need to focus on like I have that, you know, I've got health, I have hormone balance and anxiety. Do I need to focus just on one area and just promote

that, or is it okay to? Dr. Justin Marchegiani, Ph.D. Not necessarily, because like, I mean, because a lot of people don't know what that is until, you know, in the training, I think it's in the webinar, I'm sure it's great to do those things, but I don't think I'd do so much on the front end. Dr. Justin Marchegiani, Ph.D. Okay. Dr. Justin Marchegiani, Ph.D.

Because people probably, I mean, most people aren't problem aware enough to know that they have got health issues, you know what I mean? Dr. Justin Marchegiani, Ph.D. Right, right, yeah, that's true. I didn't know until I started getting my blood test. I was like 10 years into like biohacking. I was like, oh my gosh, I had no idea I had gut issues. You know? Yeah.

Somebody, they may have heard of it or whatever, but the masses probably don't know. They just know that like, I feel like I'm called to do something bigger and I can't. Like I'm stressed, I'm overly tired. Like I don't have enough energy. The words that would have gotten me back in the day was just like, do you put all your energy into work and by the time you get home you have nothing left for your wife and kids?

I'd be like, ooh, yeah, that's me. That was my pain point. And I didn't know what it was. If someone told me it was gut health, I'd be like, what are you talking about? We have more time together in a presentation then you explain them like oh wow that actually is really interesting. You know what I mean? Yeah. Really cool. You may even like try to do a survey to your audience and you know to your list and just even ask him like what's the number one reason

why you know you know or you know try to get their words like like what it is. Like you just heard my words it would have been like that. I'm an entrepreneur, I'm aggressive, I have all my energy at home, at office, my time at home at the end of the day, I've got no energy and I just feel like I have nothing left for my wife and kids who are the most important part.

Like that would be my language. But I'd almost like try to figure out a way to interview some of your audience and get something just to hear the way they say it. That's how most of my best ideas come from, or headlines is like, I hear some of my audience say something, I'm like, oh, that's what's going on there. That's like, okay, let me grab that and plug it in. You know?

Got you. Got you. Get that messaging. Awesome. I will work on that. That's about it, because with the webinar, it's just the hook on the landing page. That's all it is. And so I would even test three or four, you know, click phones, you can just have split

test release, except same page, just three or four different headlines and just keep trying until you find the winner that gets the most and then double down on that. I will do that. I appreciate that, man. You're awesome. Hey, I hope your biceps are doing better. They look like they're doing better. They're doing good.

I've got all my functional medicine stuff. I'm squeezing my ball, my rubber balls to keep blood flow in my arms. I did acupuncture yesterday. I did PT yesterday and I ice bathed just my arms full in my arms. I did acupuncture yesterday, I did PT yesterday, and I ice bathed just my arms yesterday, and peptides. I'm doing it, yeah. I'm recording all the stuff you're doing, I love it. But yes, I can almost extend my arms all the way.

I'm getting healed fast, so. Good, good, glad that's happening for you. And I appreciate you, Russell, thank you. All right, thank you. All right, awesome. Did all you guys get something cool from that, hopefully? I wanna go deep back, because yes, it's true for Tony, but it's true for all of us. There's a lot of things that are universal that most people miss because we're always

speaking to ourselves versus like us five years ago when we were in pain, who we're trying to serve. Perfect. All right, next we have Sarah. Welcome. Hi Russell. Hi Jesse. What's up Sarah?

Great to see you again. Good. Happy to see you. I have a question. It's more a mindset question actually. I've realized, for example, that sometimes I complicate things and when I find answers, even of course in your contents, but when I have a take away then I realized what I was doing was very complicated much more than it should have been so for example here see I mix things

on a thing and I realize it it can be caused to to to fear and when I'm in a beautiful state, I have more clarity and then I can see what's the problem. So for example, I've realized here the one thing was I was afraid to get some no's and to get rejection. So for example, I've realized that if I stopped seeking yeses but taking the 1% yes, so the 99% nose, this would be better. Then I realized what I have to do and I have to go seek the nose, for example, on the webinar, 60 seconds perfect webinar, on the media and everything. Okay, so I was wondering, do you have any tips about how to not be so afraid, how to go further, how to keep the mindset? Because from what you do or from what you've seen, what are the things that help to realize we're not doing the things properly and we complicate even though we think we don't?

Do you have any tips on that? Yeah, I'm trying to think of the best way to... I think one thing that a lot of people do that complicates stuff is that they want to know the entire journey before they're willing to start. It's interesting because if you think about spiritually, God in any faith, doesn't matter which one, they always talk about faith. You have to have faith. It's like we don't know the beginning from the end.

All we know is we know the next step and God gives us that and then we it's like and most of us like freak out but what's the plan what's the this is like have faith you fade a faith in me if so just just do the next step just next step I see the law times people they come to my world as they'll go through and they'll they'll go through the read my entire book and then they'll go through the OFA training and then they'll go to final hockey live and they do and they go through all this stuff because they're waiting to understand it all before they're going to get started.

And that's usually the problem because it's like it's complicated. It gets more complicated. And if you haven't built the first thing that it's like you didn't do the things in place for to have something to. So like people are trying to figure out marketing and copywriting for the unit of products. Like well let's just focus on creating the product first and then we'll solve that. But like, no, but I need to know how. And so I think it really comes back to like when you pick a mentors, like having faith in them, they know the path and then they have faith. Therefore, I'm just going to do the first thing they told me.

And I look at like, and we've had a lot of super successful people come through our world. But one of my favorites were Brandon and Kailin Pollan. And they came in, built LadyBoss, launched it, got the point, it was like 30 million bucks a year. I remember they were speaking at Funnel Hacking Live and they told their story. They're like, yeah, we came in and we bought Russell's course and we just followed it and it did everything, told us everything to do it. After the event got done, all these people ran up to him.

They're like, what was the course you bought? What was the course? I'm going to go buy that course. They're like, it's the Funnel Hacks course. They're like, oh, I have that course. Then Brandon Brandon was like, it's like, so I was asking, like, well, did you go through like, well, yeah, I went through it all. But then, you know, but I got done with it. And I don't really know what to do. I was kind of overwhelmed. And, and brands like, you watched the whole course. And you didn't have like, he's like, when we watch this, we did, he's like, we push play, and start playing. And soon Russell said do something, we pause it, and we stopped everything and we went and just did that thing. And then we came back and then we pushed play again and then we paused it again and go do that. And he's like sometimes it would take us four or five days before we finish the task and then we come back and sometimes you know we get done in 30 minutes, but like he said we never knew the end. We just had faith in Russell. Therefore we just again,

Caitlin's one that came up with that hashtag like do what Russell says and people started all using it was like just do what Russell says. Like just let's have faith in it. Just trust the process and just do the first step. And don't do step two or think about step two or even look into, because that's the problem is then you get into that whole overwhelm and things like that, you know? And so if nothing else, I'd recommend,

even if, you know, I mean, honestly, I would go back to day one of OFA and then just do day one. And don't think about the traffic yet, don't think about the reels, don't think about the copyright, don't think, just think about the day one and don't think about the reels, don't think about the copyright, don't just think about the day one and then do, you know what I mean?

I think that's the biggest thing. So, because yeah, there's a lot in this business and it compounds and it never ends. And like even today, I mean, I've been doing this 25 years now, I still learn new things and more ideas and it's tough because like I get excited, I wanna share them and everyone's like, ah, but it's like,

you gotta look at the path for you. It's like, here's the path. There's gonna be all these shiny objects and these ideas and things coming. It's like, I'm only gonna focus on the thing that I need right now, which is this piece, right? Like, okay, let's say you're in off for creation. I'm only gonna focus on creating an offer.

I'm not gonna listen to anything else. Shiny objects are coming. Russell's talking about this. A lot of people are in live. I'm just gonna ignore everything unless it's related to the one piece I'm working on now. Then that piece is done. Okay, next step is now this.

Okay, now I'll listen to things about that, you know, and that's, it's like how you have to kind of segment and prioritize that. Does that make sense? Does that help a little bit? Yeah, yeah, I have to prioritize on the presentation for now and not leave it until it's really perfectly done because I'm a teacher,

I've been a teacher and a trainer instructor, so I can speak easily. So, but this is not the same. This is not selling and this is not exactly the same. So I've realized that the more I do it, and I realized there are a lot of things I didn't do actually. So yeah, I'm gonna do that and stay on the presentation.

And then it's like, like you'll get better at it. Like I look at my presentations from a year ago or five years ago or 10 years ago. I'm like, oh my gosh. Yeah. I do it every week for I've done it for 10 weeks in a row. I've switched things in now it's better and better, but I've realized that actually before I go for selling, I'm a bit afraid. Either people couldn't afford it and I would be sad they couldn't afford it or they would

be frustrated. Either they would say no. I've just identified this and I'm doing it again and again. I've just settled a 52 weeks challenge. I have to do it every week, just like posting every day. It's easier when I do that because the challenge is just I do it and I improve it. Even if it's not perfect, I show it anyway and some people can buy on the way. So this is helping me when I give myself a challenge actually. Yeah, very cool.

Thank you so much for everything. Yeah, no worries. Thank you. I love your doodles. Thank you. Awesome. What's up, everybody? Russell Brunson here.

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breakthrough and every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step,

you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Hey everyone, if you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos,

a few messages that I actually needed to respond to. It drove me nuts. And I ended up spending hours every day sorting, replying, getting distracted, pulling off the work that actually moved my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for

my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view in laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval, speaker confirmations. It's like having a pre-built funnel, but for email replies. If you're like me and your brain runs a hundred miles an hour, Notion Mail gives you a calm, focused command center and it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox that thinks like Next up we have Karen.

Hey Karen. Hi Russell, nice to meet you. I can't believe I'm talking to you for my… I've known you like for the last 20 years so it's like I cannot believe this. So, I'm so excited. So I just wanted to ask you because my product, like my profession is I'm a professional hypnotherapist, right? So the advantage of my type of therapy is that it's like very effective Like in six sections you get you know, you don't have claustrophobia or the fear of this or overthinking or whatever You know, it's very very effective. So my worry is that

When I when I offer these products, I cannot make it as personalized for this results. Like, you know what I mean? Because I specifically work, like when I work one-to-one, I work with the inner top, like their own words. And that's actually what I work with them. So that's why it's so effective. So it comes to a point that I know, I can have a training, I read the book,

the expert book with the structure, not too much detail on the master class and everything. But there comes a point that, I needed to be more personalized so people really, really get these results. We're talking about deep, deep subconscious subjects. So that's, you know, what would you recommend, how to personalize, like my products differently from like the rest

of the therapy or, you know. And right now, are you doing, do you have a clinic? Are you doing like one-on-ones with people like that? Or do you do a virtual? I am doing one-to-one and it's mind-blowing. It's literally, because I've been doing coaching for a lot of years, but when I integrated the hypnosis, it was like unbelievable, unbelievable.

That's really cool. Yeah. What do you charge for the for the one-on-one stuff $120 the session what you got to raise your prices and I still think you know yeah I should I mean because it's really really really effective right so so the thing that's obviously it's a maybe a limited belief. I don't know if it's because like my my my community almost in my community, it's There there's Spanish speaking mostly they come from Venezuela. So I don't know there's something about the Latin culture

like it's like a mindset like they don't have that chip, the chip to invest on mental health or whatever. I mean, people have told me, what? $120, that's super expensive, literally. So maybe that's the audience that I'm attracting. So, I don't know. Yeah, I'll say a couple of things. Number one, it's the audience that I'm attracting. So. Yeah, I'd say a couple of things. Number one, it's a belief that you have

that's attracting those people. Because my parents are like, you charge $100,000 a day for coaching? I'm like, yeah, they're like, that's more people making a year. I'm like, well, some people, but some of them make a lot more than that. So they'll pay me that.

And they're like, it's just, it's an audience thing, but you attract the audience that you believe you're worthy of so like, it's just, it's an audience thing, but you attract the audience that you believe you're worthy of. And so that's part of it is you're attracting $120 an hour people, which is fine. You can help them. But also like understand that like the skills that you have is worth a lot to the right people, right?

And so for me, it's tough. Cause I'm the same way, like we have really, I feel similar. Like if I was actually come to your house and build the funnel, I'd be way more like, I could guarantee your success if I could build your funnel for you. I'd fly out there, film it all, a funnel, I'd be way more, I could guarantee your success if I could build your funnel for you. I'd fly out there, film it all, it would be amazing.

I know 100% success rate, like you have with your clients. But I can't do that, because it's just hard over time. So for me, it's like I gotta think about that with my business too, it's like okay, the best thing I could do is this, that's hard to do. Like what are other versions of it that I can make? Maybe not gonna be the best, but it's gonna help people at different different level and then maybe helps them,

you know, get to the next level. So for me, it was like, that's why I wrote my books. Initially, the dot com secrets book was like, cause I used to do events teaching everything in dot com secrets and we charge five to 25,000 hours for these events. Right. And like all these people need it, can come. I'm like, ah, so I'm gonna make a book and then people can come. Cool.

Here's the book. Read that. And they'll give you the same frameworks. Right. So it gave it gave to the people and then people can't come, cool, here's the book, read that, and they'll give you the same frameworks. So it gave it to the people, and that made me feel good, because I'm like, okay, even if I can't serve everybody that maybe can't afford, at least they have something that they can go, and if they do it, then they'll be more qualified.

But the second thing is, so I'm friends with a lot of hypnotherapists, I love what you do and the profession and everything. One of my old Inner Circle members was one and he has like an app that has a bunch of hypnotherapy stuff but then what he started doing was like custom tracks and so I think I paid him $8,000 and I just said to him like here's all the things

I'm struggling with and then he just recorded a couple custom tracks for me like a nighttime one, a morning one, one I could listen to before, you know. And then I have them, I listen to them over, and they're my own and they're awesome. And like, you know, so like, if I was you, I look at the levels, okay, like, all right, people that can't afford whatever,

all right, we're gonna have a $100 a month thing where they have online recordings, it's not gonna be as good, but like, if they're dealing with stress, here's a stress one, you're dealing with anxiety, here's an anxiety one, here, and like, it's not as good as coming to you directly, but like, it's gonna hit a lot of the core things that they can struggle with stress, here's a stress one. You're dealing with anxiety, here's an anxiety one. And it's not as good as coming to you directly, but it's gonna hit a lot of the core things

that they can struggle with, right? And then from there, you're like, okay, from these people, anyone who wants a custom track, I'll do a custom reading of the whole thing, and now, but it's gonna cost you five grand or eight grand, or whatever that thing might be, right? And most people can't afford it, but there will always be a segment of people

that can afford it, right? And so those people who can will upgrade that, and then you have custom track act and it's like, now if you wanna work one on one with me, now you're positioning yourself differently where it's like, it's $100 a month to listen to me, five grand for a customer, I mean, if you wanna work one on one with me,

cool, it's $10,000 or 25, whatever. And that gives you the positioning now to not charge $120 an hour, but a lot more. Does that make sense? Yeah, yeah, like there's a, I don't know how to say it in English hierarchy right? Yep, hierarchy. Of different steps that people could take so maybe someone that cannot pay something at least they get some kind of product for them right and then it goes like so yeah so they what you're telling

me basically is to have more options for them and the custom chart I have thought about it that they obviously I have to investigate or whatever but I would love to have for example like you know they get into the into the funnel or whatever and they have like a questionnaire with different stuff about, you know, the same kind of questionnaires I give to my clients individually. And from that I take and I do the custom track. So.

Yeah, that's the way that, so the guy that my name is Joseph McClendon, you can look him up. Oh yeah, I know him. Yeah. So Joseph, basically he had the intake form, I filled it out and he went and recorded them and then sent me the audios. And then Joseph also does it for people's coaching

programs. So my friend Natasha Hazlett, she paid him to make a whole bunch of custom tracks for her audience who are entrepreneurs who struggle with whatever. And it's part of her offer that is like, you also get these these hypnosis tracks and Joseph McClendon, The Change in My Life, you could listen to. And I don't know what she paid to have him do that but you know again you could license that like you can go custom tracks for people's programs and things like that and there's a lot of really cool things you can do with your skill set you know they're very very valuable. Yeah okay thank you. And about the presentation because I'm I went like literally handwritten slide by slide with your book for the presentation. So do you have any, I think you might, I think, because I did all of this Russell by myself

last year. I don't know how I did it. I did a funnel and everything and I got a major, major burnout. It was bad. I literally had to stop for two months and now you know now I'm back I read the book so it like everything you know went in and so so what do you recommend for the presentation do you have like any like structure presentation already made or or just

we have you I mean if you've read Expert Secrets or seen the Perfect Webinar, that's the structure of it. But one thing you could do unique, do you know Telman Knudsen? No. He's a hypnosis friend of mine too, and I don't know if he still runs it, but like 10 years, maybe longer, 15 years ago,

he did a webinar, but he positioned it differently. He positioned it as like, come in for a free hypnosis session. And so he registered, it was an auto webinar. He'd show up and it was Telman. He was like, hey, I'm Telman and we're gonna do the session for you. And then he has everyone on this auto webinar

sit back and do the thing. And he did a hypnosis session for the webinar. It was like the coolest thing ever. But he's using the same structure. If you look at like the psychology of the perfect webinar, right? It's like, it's breaking false beliefs, which is similar to what you're doing in hypnosis.

You are literally going down, rewriting, so it's the same thing. And you can do it in a really cool way, where it's like, you show up with whatever phobia or problem or thing you're struggling with, and then sit back, press music, I'm gonna do this session. In the session, you can help break what's their internal false belief,

external false belief about the thing, and help them overcome that. And then they come out of the hypnosis, and it's their internal false belief, external false belief, you know, about the thing and like help them overcome that. And then they come out of the hypnosis and it's like, all right, that's what we do. And then from there it's really easy transition. Like I have a special offer if you want, you know. Oh really? Like just do this session like I usually do it

with the group and then go with a special offer? Yeah, cause think about it. I haven't think about it. Like obviously like the perfect webinar is a framework, right? And you see the way I execute art, which is like slides, that's how my brain works, but, you know, I have other friends who don't do slides, they just sit and fly, but when they do the whole thing,

and they know the framework, they just do it, right? You do the same thing, it's just in the framework of hypnosis, right? It's the same thing, you gotta, I'd probably tell you your origin story before the hypnosis, they have that build out, and they never do sessions, like okay, what's the vehicle thing, I'd probably tell you your origin story before the hypnosis, they have that build out and they never do sessions. It's like, okay, what's the vehicle internal, external? But you're doing the hypnosis to help them

break through those elements and then they get to experience it with you. Like, it's so experiential, like I'm jealous. Like, it's better, I think, the webinars where somebody's experiencing something usually do so good, it's just hard in the marketing world to be like, let me experience, you know, my closest thing is like, let me do a demo of click phones

that are kind of experiencing with me. Whereas you're like taking them through a session, like they're experiencing, they're like, you have people by end crying, having breakthroughs, all sorts of stuff. And it's like, do you wanna keep doing this? Like, yeah, like give me more, you know? It's really powerful.

No, but would you, cause now I'm confused. So would you do like the, like the hypnotherapy session, like to get down those dominoes, like false belief about hypnosis or hypnotherapy? Not about hypnosis so much as much as like- Like anxiety, for example. Yeah, cause so most of your clients, are they coming in for anxiety

or is it a whole bunch of things? That's the thing. It's, I mean or is it a whole bunch of things? That's the thing it's I mean it's a whole bunch of things but but I've come to realize that people usually call these blocks or whatever the first thing that manifests is anxiety and stress you know people know something's wrong is either anxiety or stress or because they're like they cannot do something like they want to but they can't so. Like they want to, but they can't. So. So I would do something like,

whatever, but I can't get a, like, come in for free, a free group hypnosis session to help you overcome whatever's causing you anxiety or stress in your life, right? And then I would start with like telling the origin story about how you became a therapist and how it helped you, and then how you're able to help people overcome anxiety and stress, it's awesome.

And so I'm gonna show you guys how to overcome anxiety and stress through hypnosis. So there's your origin story, and then you put them in hypnosis, and then the first thing you're gonna be doing is help them overcome anxiety and stress. Because if you do that, the vehicle is that you're using hypnosis to overcome anxiety and stress. So you're actually doing that with them,

and they overcome anxiety and stress, like boom, boom, fell down, right? They have their stop already. Yeah, and then like boom, boom, fell down, right? They have their assault already. Yeah. And then internal beliefs like what are the internal beliefs they have that this can keep them? It's like, hey, work through those with them, you know, that like they could actually do

this is going to work in the future, you know, whatever like boom, and then external like this is going to, you know, helping them. And so it's just kind of taking them through hypnosis session, knowing that like, that's the structure of the things you're trying to do. You know what I mean? Yeah. that's the structure of the things you're trying to do. You know what I mean? Yeah. I still have to like, yeah.

Because it's a different, totally different perspective. I never thought about that. I thought about doing that obviously in my trainings, which obviously it's there. Like every model has his own, you know, hypnosis thing, like very specific. But I never thought about that. Think about the offer that was just like, cause they just experienced a free version. You're like, all right, when you, hypnosis thing, like very specific. But I never thought of-

Think about the offer that was just like, cause they just experienced a free version. You're like, all right, when you sign up right now, I've got six more sessions to go deep with anxiety. And I've got three for depression. I've got five for, you know, whatever. And that's the offer that, cause they just experienced it once.

Like, I want to keep doing this, right? And it's like, cool, this is what the offer is for whatever they get those. And then you can, you know, then after one buys that, then they upsells like, hey, if you want a custom track specifically for you, it's an extra $3,000. You know, or if you want to work on one for me, you know. That's okay.

And for everyone, think about this, like the web, the perfect webinar is like a, is like a structure, it's like scaffolding, but the more you can weave your art into that scaffolding, the better it will do. So for you, it's like, like you've got such, your art will weave into that tap or, the better it will do. So for you, it's like, you've got such, your art will weave into that tapestry, your tapestry on the framework will work perfectly, you know what I mean?

Yes, I love it. And then it'll feel more like you, more authentic, you're not gonna get stressed and overwhelmed, because you're doing what you love, just knowing that these are the beats that the structure takes someone through to break the false beliefs and then give them a great experience and they'll be likely to buy.

That's amazing. Thank you so much Russell. No worries. When you get it done, I want to see it. I want to be hypnotized by you. Oh my god, no pressure. And then look again, I don't know if Telman still runs that webinar. We did for years but it was like a free hypnosis session or something. If you search for it, maybe you can find it. Anyway, I just remember I watched it back in the day and I was like, this is the coolest thing ever

that I'm sitting here face to face with him and he's hypnotizing me. The last name of the person was that? Knudsen, K-N-U-D-S-E-N, I think. K-N? K-N-U-D, Knudsen, S-O-N, something like that. Yes, Knudsen. Knudsen.

Oh my God. Yeah, tell me Knudsen, anyway. Which is the first name? that. Alright, Funnel Hackers, let's have some fun for a second. I will. Thank you so much, Roshel. I appreciate it. Thank you. Yeah, thank you. Great to talk. Great. Cool. All right, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed, ads for things you know you would never use in a million years, and you start thinking that person's wasting so much money targeting me for a

product or service I will never use. And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority,

literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash CLICKS.

Terms and conditions apply only on LinkedIn ads. Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in, everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured no big deal, we're going to find somebody quickly. But that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites, but

they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page. So it's the first thing the right candidate sees.

And here's what's wild. Sponsored jobs on Indeed get 45% more applications than non-sponsored jobs. Why? Because they're seen by the right people at the right time. You can get your job post live in minutes and reach people who are actually qualified. No more scrolling through irrelevant resumes, no more wasting time, and there's no monthly fee or contracts. You just pay for results.

Want to know how fast it works? In the time we've been telling you about this story, 23 hires were made on Indeed around the world. That's how efficient it is. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash clicks. That's Indeed.com slash CLICKS. So what are you waiting for?

Just go to Indeed.com slash clicks right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks, terms and conditions apply. Hiring Indeed is all you need. Next up we have another Tony. It's the day of Tony. The day of Tony. Great.

Okay. Yeah, another Tony. I'm also another coach. I'm a business coach. And I've got a just to give you some context. I've been coaching in the offline world for many years. And I'm about to launch myself into a membership group coaching program. And I've created a funnel. And it's the first, I've created funnels before. So technically, I'm okay with funnels. But I've never created a funnel where I'm actually going to try and sell off the page. The funnels I've done in the past are just been simple funnels where I've modeled what you've done with leads, lead funnels, things like that. So in terms of like the selling complexity, it's a big leap for me. So I'm about to show you probably the number one expert in the world funnel that I've created and I'm a pretty amateur on it. So this could go horribly wrong. I don't mean go easy on me. In fact, quite the opposite, but just to give you the context, right?

This is, this is the first time I've done a funnel of this, for me, this level of complexity. So is it okay if I share my funnel and kind of just get the quick overview, you know, from the experience I that you have. For sure. Okay. So this is my above the fold and my membership is called Goals Accountability. For context, I'm an expert in transformation for corporates and project management, program management and delivering large change management type things. And what I'm offering is to do that similar, but for, you know,

solo entrepreneurs or smaller business businesses. So the same skills and the same frameworks, but instead of applying them to people who can afford consultancies and consultants like me, I'm looking to sell it into a group program for a fraction of the cost that they would normally, well, they wouldn't even be able to afford it or contemplate it normally, if that makes sense. Yep. Okay, and so this is going for entrepreneurs. Now, are you, okay, so this page, are you pushing them from here to a webinar or are you going

from here to the order form or sales page? Where's the... Yeah, it's a good question. So I'm hoping that they'll join just from this page. Okay, what's the price point? So I take you through all of the funnel before I get to the price point at the bottom. And that's a question in itself, like is that a good way to do it? And the price point in answer to your question is for the first 50 members, $47 per month.

I like most of the sales page, but the top above the fold was the thing that this feels like a squeeze page or is getting opt-in versus like a sales page, you know what I mean? Like I think we need above the fold, you need a video of you selling it, you know what I mean? Because it's missing that piece of like a video of you actually presenting it and selling it. Okay, yeah. Well, that's easily fixed. Well, you know.

Yeah. So you think instead of having this just a static picture of I would have a video there? Yep. Yeah. I would actually if it was me, I would do a headline across the top, video down below, and then actually let me see, I think I have a better one to show you. I have a split test and try to beat my control because I think my control is always the best looking one.

When we get to it, that's another question really is what to split test against, like what to vary on the split test? Mm-hmm As I'm doing this split testing stuff One of the mistakes people do and they do split testing is they're trying to split test like five things at a time or all sorts of stuff We only split test a couple things like we'll split test pricing. Sometimes we're not quite sure but test headlines usually everything split tests are like above the fold

or like pricing. They only split test one thing at a time. Biggest mistake I see, my team always slips back to test three things. They're like, oh, this one won. I'm like, you tested three things, but you don't actually know which one. Yeah, yeah, yeah, that makes sense.

Which one was the winner, you know? Well, over time, I'll say, I've got a lot of testing to do on the price. But for now, I just want to get people in. So I'm just really going to test one thing above the fold. Yeah. I would just test two different headlines typically initially. There's a lot of different headlines that I've got that I could use here, you know, pain related

and benefit related and, you know, different angles on it. So there's plenty of things to try there before I go further down into the funnel. So let me see, I'm gonna take over. I'm gonna show my desktop real quick, if that's cool. Sure. You able to see my screen?

Yeah, I can see it now. Okay this is the old page the video is not loading but basically if you look at mine it's like there's a headline right here and then there's the sales video usually which is right here and then there's like the call to action right right below it. Like that would be the structure I would do. What's the what's the URL of yours again? Goalsaccountability.com. Yeah, because they down below the fold like all this down here I think looks great. It's like the context before I get to seeing everything about the offers what's missing because it's going directly from right here I feel like retired, the gold, gold change, join. But I haven't been sold yet. I don't know the story, the backstory, the reason, like all those kind of things is what Is what I'm missing up front, you know, like just like putting in a perfect way Like a smaller version of the perfect webinar in there, but like that's that's the piece I think it's really missing. It's like just a video like good get any of my page almost all my pages There's a video above the fold doing the heavy lifting and then down below is like here's all this stuff

You're getting is kind of focused more on the actual offer, right? But there's always that video up above first. It's like pitch them the idea, the concept, why it's important, like why they should work with me, like that kind of part, you know? Yeah, okay. Well, that was exactly my question. You know, what am I really emphasizing in the video,

I guess is the problems they've got and the solutions that I can offer. Yeah. Have you had a chance to go through the Perfect Webinar at all yet? Yeah, I've gone through it. It's great. I've looked at maybe doing a video around the 5-minute Perfect Webinar. I don't think, me being such an expert, obviously, that I want to put a video on here for an hour. I was thinking maybe like a 10-minute video or something like that at most. me being such an expert, obviously, that I wanna put a video on here for an hour. I was thinking maybe like a 10 minute video or something like that at most, maybe even less.

Yeah, if you notice most of my, most of my on sales page, I have this there, and this one's, this one's two minutes, this one's, how long's this one? I was, yeah, yeah, three to five minutes is probably the right timeline. I've got some videos already that I've done for about to promote this page via YouTube ads.

So I've created a lot of, not a lot, but you know, some variations of scripts and videos that could work. So what I could do is launch it with a video or I might just create a new one over the weekend and then split test different videos over the course of the next few weeks. Would that be a good way to approach it? Even if videos are even just different headlines like yeah because for me like it's harder to make videos than headlines. So usually I make my best version of the video and then my team will split test headlines but sometimes we'll find is like my video like one of the headlines will be the same hook that's in the video and the split team will split test headlines. But sometimes what I find is like, my video, like one of the headlines

will be the same hook that's in the video and they'll split test two or three and eventually come back like, oh, this headline is actually way better than the first one and then I'll re-record the video because I'd rather find out the right hook in a simpler way than me making five different videos. You know what I mean?

It's easier to test five different headlines and then from there be like, okay, that's the right hook. Now let's go back and double down on making the video. You know what I mean? Yeah, that makes complete sense. Well, I'm a little be like, okay, that's the right hook. Now let's go back and double down on making the video. You know what I mean? Yeah, that makes complete sense. Well, I'm a little bit confused, Russell, not only because I'm kind of new to this as you gather. So the headlines I've got are there,

but they're not big enough and they're not explanatory enough from what you were saying. But the thing that's confusing me is, are you putting the video But the thing that's confusing me is are you are you putting the video above the call to action? So they see headline, video, then call to action and is all of that going above the fold or is the call to action? It is. Okay. All that, my initial above the fold, I try to have headline, video, button and then under that then we start going then then all the rest of stuff. Yeah, it'll be it'll push things down a little bit. I think headline video and then you have the button down below there.

So I could have a lot of the are you saying that the text on the right hand side here is can be used but I want a bigger headline over and above it all. Yeah, yeah, similar similar to this where the headline's big across the thing. Normally, like, right, it says watch presentation, usually there's a video, the video's not loading right here, and then there's my call to action down there, so like, all that's above the fold for me. Okay. Yeah, and usually the goal of the headline is to get them to watch the video, you know

what I mean? So thinking about it through that lens of just like, the headline's not going to be selling. The headline's like, hey, do you wanna find out, you know, like, companies in corporate America pay me $80,000 a year to help their team set these goals. Find out how you can get it now. You know, how it's, you know, find out how to, you know, watch short video now to find out how to

access this for, you know, or something like that. Or like like the unique goal setting method that X amount you know X people pay me whatever for now available to people just like you know people like you know something like that. It's like it's like oh what is this? This curiosity and then they'll watch the video to actually find out and then you're like hey my name is Tony I want to tell you a story for the last 20 years I've been blah blah blah blah blah this kind of thing, and people playing this stuff,

and got huge results, but my problem is I have all these people that aren't in corporations, they can't afford it, but they want this stuff, and so I wanted to create something really cool for you, and so because I created this great program, in fact, let me talk about all the things, first thing you're gonna get, and most of your copy's already in here, right? You're gonna get proactive accountability,

which is amazing, we're gonna get group coaching sessions, you're gonna get a one-on-one Kickstarter session with mutuals, which is gonna be awesome. We're gonna go through the five agilities thing, unlimited support, private community site. So I'm pitching what's in the page down below, right? And all these kind of things, I would go through that in the video, right?

These are the tools. This is the guarantee. Yeah, the rest of this page is beautiful, I love it. I hate the way you can do this. Like, my story, even better than I do it. Like, way better than I do it. That's just how it is. One thing you can do, this is what,

one of my friends does this, he does emails for clients and he's like, every time I try emails, they sound good. So he's like, because ChatGBT's got all my stuff. I get scraped everything I've ever done. So you can like literally go to chat GBT and just be like, you can be like, hey, I, let's see, I'm gonna be right now with you. My name is Tony and I,

I need a three to five minute VSL script to sell my new membership site. You can see all of the benefits of joining the page. Can you write it as if you were Russell Brunson and I just hired you. Please use his perfect webinar framework. Like it's crazy, I've become obsessed with this lately. Yeah, so you do that and you're like, it'll write you one that's pretty dang good. And you come back like, here's my story about corporate America.

Can you rewrite this as if you're Russell or rewrite this as if you're Dan Kennedy or rewrite this as if you're whatever? And then like, yeah're Dan Kennedy or rewrite this as if you're whatever and then like, yeah, so here it is. What if I told you the next 30 days you could accomplish more than most people do all year not by working harder, but by finally having someone holding you accountable every single step of the way. Hey, my name is Tony and just a few years ago I was drowning in half-finished goals, abandoned morning routines and a great few hundred journals that started strong and

ended, this is actually really good, and it started strong and ended on day five. I didn't have motivation, I had accountability problems. And once I saw that, everything changed. That's why I created the goals accountability method. Here's the secret framework, secret number one, secret number two, like there's that value. Isn't that awesome, so. Yeah.

Yeah, that's really cool. So you all have my permission to use chat GPTT to rewrite as if you're me if that helped. Well you know I've been using chatGPT more and more and it seems to get better and better every day almost. Yeah. It's like crazy really. So you have to get better and better at what you're asking and how you're asking and go deeper and deeper and deeper and the deeper you go like the more

Yeah, the better it gets. It's just phenomenal. The other thing I do all the time is I get I just say I take videos of people I like I trans I have I get transcribed uploaded there. I'm like, I love the structures walking through What's the framework that they use? I was like, hey rewrite a video of me. Here's my offer I want to put this same framework that they just use in that video and it's like I'm like sweet I got a script to go and like it's just's just insane is how fast we can get things done now. At the end of the day, it's all fantastic but you can't beat talking to the real Russell. So I appreciate you. Well thank you. I'm still valuable for a little longer till AI stills all of me. Yeah, no, that's been great. Thanks very much. Awesome, thanks Tony. Jess, we have time for one more I think? I think we do. Susan, I'm, I'm, I know you wrote out your question. If I can sum it up like super fast so Russell can just hop in.

It's basically she's purchased a lot of things over the years. Some things held her back but she's ready to get going now. Where should she start? Should it be one funnel away? Should it be some of the prime mover coaching she's purchased, some other people's programs? Where does she begin after having that long pause? Great question. So what I would do is, the new One Funnel Away, we just rolled out like a couple weeks ago, the guys are early and you already have access to it.

It's great. It is the best like beginning, step by step. It goes through all the core things, get everything set up. And then obviously we have programs and stuff that can go deeper on any of the parts, but it's the best A to Z we have in 30 days, 100%. Yeah.

Okay, so will I lose the other things that I've purchased if I don't access them for say a year, working on this other stuff? I would say I'm not oh I think what's that? Oh if a so as long as you have active click phones account you have access to OFA it always stays in there and any of our other programs I'm not sure when you bought or invested in but but they should always be there. Okay.

I have done the the ClickFunnels Pro, and I'm not using it. I suppose it's really silly, but I had a stroke about two and a half years ago, and it left me quite debilitated for a while. And then I got better and have had other health problems. And I'm seeing a really good neurologist now,

and he's also into integrative medicine. I was so interested in these health coaches that we're on today, so that was really good. I guess I'm a little fearful of getting sick again and not being able to do this stuff, but I think just getting a ball rolling for a change. I've had a lot of problems with even figuring out how to get connected.

Like, I couldn't get my VIP to work, but with some help I do have that working now. That's good. I would say I would jump in a step, day one of OFA and then jump on all the calls and don't go to day two till day number one's done and then start working that process. Day eight actually.

Oh, perfect. Yeah, so I am doing everything every day so I do you have any other advice on how to keep keep going when it's hard? It's hard. I would find the accountability partner or a friend or someone to do it with. Yeah. You know that's one of the bigger things like having somebody else to hold you accountable. I had a, man this is before we launched ClickFunnels, I had an accountability, I met him at an event and he was like, you want me to be my accountability partner? I'm like sure, what does that mean?

He's like alright. And it was funny, he's like get your checkbook out. I'm like what? And so he's like write me a check for $5,000 and I'm like you check for $5,000. And so we gave each other these checks and he's like alright write me a check for $5,000, and I'm writing you a check for $5,000. And so we gave each other these checks, and he's like, all right, we're gonna do a call once a week where we get each other fired up and motivated, and he's like, and then each week we said,

we're gonna do it. This week I'm gonna do this, I'm gonna do this. And he's like, each week we come back, if I don't do the thing I told you I'm gonna do, cash the check. And if you know the thing you told me to do, I'm gonna cash your check. And so we're like, oh, so we had this on my desk

for two years, I had a $5,000 check check from this guy named Carl and he had one of my thing And so each week we get together and it's like did you do the thing? He's like I got it done. I'm like I got my dad last night in midnight I guess the check we kept doing that but it made it fun it made more of a game if someone else was in it with me because Yeah, I mean, you know entrepreneurship is there's peaks and valleys and all sorts of stuff. It's hard Yeah, but it's having someone else in it with you helps a lot, you know, entrepreneurship, there's peaks and valleys and all sorts of stuff, it's hard. But just having someone else in it with you helps a lot.

I've had this idea for years and years and I feel a calling to do it and I want to make a difference in the world and I think that's also what's keeping me back. It's so big. I started out with an idea called compassionate politics. In fact, it's on quick funnels, but I haven't used it because I thought that might be too divisive to get into politics. But I thought that might be too divisive to get into politics, but I'm thinking that could be my starting point where I don't have to worry about money and all, kind of make it just to get it going. And then the one I really want to do is build compassion with passion and that I Have so many ideas going through mine so many ideas for courses so many ideas for subscriptions and

So I really need to make this work So cool, yeah, we'll keep going through we're all here to support you, the ClickFunnels community. Thank you. All the people and yeah, let us know what we can do along the way. Okay, I will, thank you. Be cool, great to meet you, Susan. One last thing, Karen's asked how much

did you charge for one-on-one? So I'll answer that real quick and then I gotta bounce off for the day, but Karen, what I would do is I would just, so you got your existing clients, I wouldn't change the existing people that you're working with, but like, for new clients, I would just start incrementally, this existing clients. I wouldn't change the existing people that you're working with, but like for new clients, I would just start incrementally,

this is gonna be a belief thing for you because what I think you should charge, what you're gonna wanna charge is not gonna be the same thing and you're gonna freak out. So I would just like, I would try to like, next time you quote a price, like double it and see what happens.

And double it? Okay. And then you're gonna double it again and eventually you're gonna get a spot where you're not selling sessions, you're selling packages, right? Because the easier you sell, you get $5,000, you get a package, we get five calls,

plus you get the course, plus you get other things. Anytime you're selling one-on-one hours is when it's tough because then, because it's, you know, it's like if you sell a package that they get stuff that's not just the one-on-one time with you, then you can, you know, but I think you should be selling one-on-one for with you, then you can, you know, buy, I think you should be selling one-on-one for, you know, five to 10 grand eventually.

For a set of calls, a set of calls with external things that they're also getting for sure. Okay, all right, I'll take note. A 5,000 you say? At least, if you're, I mean, if you're doing, things you're doing custom sessions for you know If you're in the custom track for five grand, they won't want to want to be closer to ten, you know, so Yeah

And actually I do believe that's what's worth it. I do Yeah, I do percent you have something over come something like that like it's definitely worth that you have the right the right customer in the right place 100% yeah. All right. Well, thank you I needed to know that. Yeah I'm glad we got slipped in there. So yeah thank you. Awesome well thanks everybody fun today. Thanks Jessie. It's good seeing you. I've seen Jessie for a little while. So it's fun hanging out with her as well. So she's always in the background serving you guys. If you know how much Jessie's constantly consistently doing for you guys you'd be blown away. So it's great to see you. It was good to see you too, Russell.

Hopefully we'll do this again soon. Yep. All right. Thanks everybody. I'm gonna bounce, but I'm passed back over to Jesse. Thank you. Thanks Russell. Bye. Bye.

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell, so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.