The Russell Brunson Show - THE TRAFFIC SECRETS BOOK IS DONE!!!

Episode Date: October 2, 2019

Last night I had a chance to write the forward of the book, and this one is dedicated to... On today's episode Russell talks about finally submitting the manuscript of Traffic Secrets so that he can never touch it or change it again. Here are some of the things you will hear about in this episode: Find out why Russell rewrote the entire 2nd section before submitting the final manuscript. Hear the story about why Russell is so passionate about being proud of his work. And find out why Russell is hoping the Traffic Secrets book can help change millions of lives. So listen here to find out how the process of submitting the final manuscript of Traffic Secrets went. Transcript - https://marketingsecrets.com/blog/246-the-traffic-secrets-book-is-done Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell Brunson, and we just submitted the Traffic Secret Manuscript. I'm going to tell you that story and a whole bunch more on today's episode of the Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture

capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. All right, everybody. It's 5.21. And 21 minutes ago, we submitted the final, final, final, final manuscript for the Traffic Secrets book.

The work is finished. I'm not allowed to touch it ever again. And everyone's like, cool, I know you've been working on it. I think you submitted a final manuscript a while ago i have a problem and the problem is not perfectionism but i want to do things right and i think um i've told this story before but i think it stems back to a conversation i had with my dad when i was like six years old um and uh basically my job was to clean the car and he said go clean the car so i went and clean the car i came back said dad it's done car. So I went and cleaned the car.

I came back, said, dad, it's done. He's like, it's done? I'm like, yeah. He's like, uh, like, do you want to come see it? He's like, well, let me, like, are you proud of it? I'm like, what do you mean? He's like, well, are you proud of it? I'm like, um, I don't know.

He's like, well, if you're proud of it, it's done. And I was like, oh, crap. I knew that I kind of, like, cut some corners and wasn't super happy. So I went back in the car, cleaned it way better, came back and said, dad, I'm done. He said, are you proud of it? I said, yeah. He said, okay, then you're done. You're fine. You can go. And that was a lesson that always stuck with me. And so I think I have that tendency. It's not perfectionism. It's just, I want to make sure that what I'm creating, what I'm putting my name on, that it matters, that it's important, that it's

good. And so that's kind of why yeah that that frame is like my my mindset so um basically before i went to fiji um i submitted the final manuscript i was gone for a week and then the editor or the the publishers get it and they have an editor who goes through everything so the new editor went through everything i got back in fiji she says here's the manuscript i'll go through you can see my edits you can accept reject everything so we kind of that and then as we're going through it, so that was, that was, um, I got home Tuesday night. So Wednesday I came, I got the manuscript and I was like, this is good. I'm like, ah, I want to read it out loud just to make sure that it sounds good out loud as well. So we put through together a makeshift thing, um, set up a stage at the office.

And then all day Thursday, all day Friday, I read the book to a group of about 10 people. And then we streamed it to everyone who had tickets to Fun Hockey Live. And the first section, I was really proud of. I was like, boom, proud of it. Let's go. And the second section, I was not proud of it. The content was good, but it was clunky. It was hard to get through. It was boring. I even skipped sections. I'm like, I don't want to read the same one. I'm bored. If I'm bored, this is not good. You know what I mean? And then third section, I love. super proud of the second section i wasn't i had a sick feeling last weekend because i'm like i know what's going to take to go and rework this whole thing and i was like i can't do this weekend this weekend i got to prepare for monday we have the click phones

birthday announcement so i didn't touch this the whole weekend sunday night i got to start working my presentation monday day, did the presentation. I talked about that. We launched the birthday launch, smashing success. And I came Tuesday. I was like, okay, I got to rewrite section two of the book, which is not a small section. There's only three sections in the book. It's like 100, I think it's been 121 pages.

And so I took it and I started writing and I spent all day. What was that? Tuesday. Um, did that dart deep into the night and Wednesday I went and I stayed late. In fact, I didn't even come home Wednesday. Came home Wednesday at like midnight and then Thursday, which was last night, I went in, worked on it and I left the office last night at 3.30 in the morning. Um, and I almost had it done for a couple sections.

This morning I came in, finished the last sections. Joy Anderson on my team, she's going crazy doing editing and cleaning things up and getting the images and just all the stuff with me. And so I did my stuff today, handed the last manuscript to her. She spent all day cleaning it up. And at five o'clock it got submitted. And it's fun because she was live on Facebook Live.

I was watching her video. She was talking about just like who does that most people like i've written the book it's been edited you know three times over but but um but you know i wanted i can't i didn't want i don't want this to be a good book i want this to be a great book i don't want to be like oh yeah people i read the traffic secrets book i want to be like oh my gosh i read it and i referenced it i look at it over and over and over again. I want something that sticks. I want something that will last beyond me.

That's why I put so much time and effort and energy into it. As of right now, it's done. I'm on about three hours of sleep. I'm taking my kids out. We're going to go play, have some good time. Then I'm going to crash and sleep for as long as my body will allow me to. Who am I kidding? As long as my kids will allow me to.

I'll be back at it for round two tomorrow morning. But anyway, I just want to celebrate with you. It's exciting. It's been a hard work. It's been a long journey. And I'm just grateful for people like you who listen and who care. It makes this work worthwhile and fun to do. It's interesting as I was writing the dedication last night, I was looking at dedications for other books and the dedication for the dot-com secrets book. I talked about my mom, my dad, and my wife. The expert secrets book, I talked about Dagan Smith, talked about all the experts who have positively changed my life. And then I talked about my kids. So this book,

I'm like, who's this book dedicated to? And I don't have the dedication in front of me. You'll have to wait until the book comes out to read it. But it was dedicated to you. It was dedicated to the entrepreneurs I've been called to serve, my funnel hackers. And you can read what I wrote there. But the basic gist is that, you know, because of you, this thing that I'm so passionate about has a purpose. Because you guys take this stuff and you learn and you implement it, it has meaning. And I think so many people struggle in this world because they don't have meaning, they don't have purpose. And I'm just grateful because of you guys, I have a purpose and I have a reason behind

all this stuff. And I'm just grateful. So the third book is dedicated to you, my funnel hackers. And I hope that you love it. I hope that it helps you. It's called Traffic Secrets. It's all about how to get people into your funnels and get the eyeballs to see what you have, what you're publishing. But the real power is like, it's putting your message for your God-given talents out in front of people, right? And if I can help

expose more people to what you have to offer, like then all of the pain and the stress and the agony over the last, you know, 18 months since we started this project will have been worth it. Um, you know, and I said that, I said that at this book helps you get one new customer to come to you whose life you can change through the products and services you've been given. Then it'll have been worth it. And my goal, well, I'll tell you my goals later. Well, I'll tell you my goal. Um, we're going to be doing a big launch for this when it goes live. My goal is to sell, well, to put it in context, Dotcom Seekers book during launch sold 20,000.

Expert Seekers book was like 70 or 75,000. This one, I want to sell a quarter million copies during the launch month and then a million the first year. And so if I can get a million people this book, each of you guys, each person who gets the book is able to get just one new customer in. That's a million people's lives who have been changed because of it. Some of you guys can use it to affect thousands

or tens of thousands or millions of people's lives. So anyway, that's why. If anyone wonders why I keep doing it, why I stipulate, why I put in the time and effort and energy, why I didn't just take the last week and have them focus on the next project. Instead, did three all-nighters in a row, back to back to back. It's because I care. And I care about my

message. I care about you. I care about the people you're serving. And so I'm trying to give it my all. And I hope that all of you guys take that same kind of passion with the work, the art, the things you're creating, things you're putting out there. Because if you do that, then they will last beyond you. And that's why we do this, right? Anyway, all right. With that said, I'm going to go get packed up. We're heading out to go downtown, go play with the kids,

and then I'm going to pass out. So I'm going to go. Thank you guys again for listening, for paying attention, for following along. And once again, grateful for the opportunity to serve you. I hope this book will help take your business, your life, and your platform to the next level. All right, Good night. I'll talk to you soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show

at www.funnelhacker.tv.