The Russell Brunson Show - THRIVE (Don't Just Survive) with Dean Graziosi!!!

Episode Date: July 29, 2022

I flew to Phoenix to hang out with Dean Graziosi and get the process for you to THRIVE (not survive) during this crazy time. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TakeTheChallenge.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details. Conditions apply. AirTransat.

Travel moves us. What's up, everybody? This is Russell Brunson. As you know, we're in the middle of Dean and Tony's big launch, and I had a chance to fly out and actually interview Dean. He was so much fun. We did this really cool podcast interview, and there's some really powerful nuggets in there I think you're going to enjoy.

And so we have this video podcast. We're driving traffic to it. It's converting great. But I thought it would be really fun for you guys to listen in behind the scenes. Just so you guys know, the evil strategy, we recorded this podcast as a training session. But then it also, at the end, obviously, sells people into Dean and Tony's new course. And then that interview has become a VSL. So a video sales letter.

We're driving traffic to it. And it's converting. And it's just. So a video sales letter, we're driving traffic to it and it's converting and it's, it's just a really cool strategy. So anyway, just want to share that with you as well. I'll probably do a longer form episode talking about the strategy behind this, what we did, why we did all that kind of stuff. But it's, it's, it's pretty cool. So the interview is awesome. And as you'll notice when you listen to the interview, I'm giving away an insane bonus for those who do sign up for Dean and Tony's new course, which first off, they cut the price in half. They doubled what's inside of it. So it's like the biggest no-brainer ever. But one of the bonuses I'm giving away is actually Dan Kennedy's course on how to get to seven figures. And what's crazy

about this course, this is the true story. I was talking to Ben Settle. Ben Settle for years, like a decade, was stuck at high six figures in his business. Could never break it. And then he bought that course from Dan Kennedy. And that was the thing that got him to seven figures a year. So it's an insanely good course. It's Dan Kennedy. It's not on the market. You can't buy it anywhere.

But I'm going to give it to anybody who buys Dean and Tony's course through my link. All you do is go to TakeTheChallenge.com to go get my bonus as well. So with that said, I hope you enjoyed this amazing interview with and D. Graciosi. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets show.

I am in studio in Phoenix, Arizona here with Dean Graciosi talking about some really cool things with you guys today. And I'm excited for this podcast. This is not very often I get to come on the road and do it. I have a studio that looks amazing. So I'm pumped. Really quick before I dive into the interview though, a couple of big things are happening. So down below on the page, there'll be in the show notes, some info. But first off, there's a challenge that Dean and Tony are doing the starting. It may have already started. It may be almost starting. But there's going to be a link down below for you to register and get part of it. And then as all of you guys know, at the end of the challenge, they are making a very special offer.

And so if that offer is live, they'll also be linked down below. And before I even get into the interview, I want to tell you guys my bonus for this offer because I think everybody should be part of it. You should all get it. And so I'm going to tell you my bonus, and then we're going to jump into the interview. Does that sound good? That way there's no like, you know, a lot of times we do these kinds of things. People are like, what's the, what's the pitch at the end? The pitch is happening right the second. And then we're gonna get into some really fun content.

I got some cool questions for Dean I'm excited for. But this is the bonus. So when you invest in in the course at the end of this, which again, Dean and I will talk about it towards the end. I found something really special for you guys. A of you guys know about dan kennedy's company uh almost a year ago now which is crazy um and i was talking to ben settle a lot of you guys know ben settle uh he was telling me that there was a kennedy course back in the day that he went through his live event and he had a chance to go through he said that um for his entire business career he could never break seven figures a year he tried over and over and over and there was this one dan kennedy course called the seven figure academy and he's like I went through that course and the next year

I broke seven figures. And it was his favorite Dan Kennedy course ever. And I was like, I've never even heard of this course. I never heard of the event. I went back to the archives. When I bought the company, I got this huge drive of all the stuff. And I found the actual course in the archives. Last time it was sold, it was sold for $5,000. And nobody's seen it in a decade. And anybody who decides to invest in Dean and Tony's project that we'll talk about later, I'm going to give you that as a gift for free. So there's my irresistible offer slash bonus slash I think Dean's going to buy his own course just to be able to get that bonus. That's how good it is.

But anyway, with that said, I'm going to jump in here. So Dean, how are you doing today? I'm doing good, man. It's great to have you here. I'm excited to be here in your office too. And it's funny because this is now, is this the third or fourth year? Fourth. The fourth year.

So I'm going to tell everyone who wasn't there, the very first year we did this, you're in a different office altogether. I was, yeah. And you had this idea to do this thing with Tony. And I remember the very first launch of it, we were in a little office, I guess it wasn't a little office, but a little room and we were doing the first kickoff and that launched this whole movement and uh i love you talk about that just the very beginning of what like where this idea came from how you present to tony and just the beginning of this entire movement now a great question and everybody

what's going on and thank you for that you're just i want that dan kennedy it's so good i went through afterwards it's it's insane yeah depending on when you see this, definitely check out the challenge. It's five days. It's about 90 minutes, probably two hours a day. It's not kind of free. It's totally free. And we have some amazing surprises this year. If you know anything about Tony and myself, we want to make this memorable and epic because I think it's our last one we're doing.

Yeah. So that's such a great question. I think it's really important everybody hears this. Tony, same with you, impacted my life 25 years ago when I bought his course. And he was just on my mind. Like I was on my way of being successful, but I was doing it kind of in a hosed up way. And he made me kind of let go of my past and see a better future. And life happened for me, not to me and all that.

But secondly, it's the reason I'm in this industry, right? I'm like, wow. Like this is what hit me. I didn't know it was an industry. I'm like, I gave this guy like $397 over an infomercial and he gave me information that changed my life. Like nothing got shipped. He didn't have to warehouse it. He didn't have to ship it. Didn't have to store it. Didn't have to air condition it. He just talked and it changed my life. I'm like, I'm in like at that time I was in the collision shop, auto sales. I owned a tow truck company.

I was at apartments. I'm like, I'm going in on this way too hard. I'm going into this, uh, you know, information thing. So I did that then in this industry. And then about 12 years ago, someone introduced Tony and I, and we just hit it off, went to his house. We were supposed to have a half hour meeting. We spent nine hours together. We had lunch and then dinner and then a late night snack. And we've been friends ever since. And we're about seven years in. And I watched so many people. I think it's really important to hear because timing, you always talk about your dream. 100 timings, everything.

Tony is not only a dream. 100 is a man who shifted my life in so many ways. If I could have met anybody in the world prior to that, probably would have been Tony. And I watched so many people want to do deals with Tony that I decided I like having him as a friend. I'm not going to ever. I'm never going as a friend. I'm not going to ever. I'm never going to ruin it. I'm not going to ask him to ever be my partner. But every time we're together, we golf twice a year.

It's the only two times a year I golf. We golf like every hole we want. Like we golf like nine holes, but like one, three, nine. It's funny golfing with him. He's like, I can go wherever I want. I'm like, okay, let's go. Right. And every hole you go to, if he's like, hey, can we jump?

He's like, Tony, of course. in? Like, Tony, of course. I can afford this membership because of you, right? So I'll make this story short so we can get to some really good stuff to share. And thank you for spending this time with us. I promise you'll deliver. We'll deliver some good stuff today. You'll live with definite value. But finishing this question,

but about, I realized every time we're together, all we talked about was self-education. If he didn't meet Jim Rohn and go down that path, he's like, where would I be? And the lives that man's impacted, because Jim Rohn impacted his life. And then he decided to share what he learned from Jim Rohn and from others. And if Tony didn't impact my life and I decided to sell what I know, where would we be? And all we ever talked about is how we owe self-education on lives. Like we both said we'd be dead or at Burger King if we didn't.

So about four and a half years ago, I just sent him a picture of the day we really talked about it. We said, what if we've been doing this for 65 years between the two of us, selling what we know? But we didn't used to be good. Like we're still doing the biggest launches, the biggest live events. So it's not like the old days, Tony and Dean, right? And we said, what if we really left our legacy by pulling back the curtain and showing people how to truly enter this business with the right mindset, how to identify what to sell, how to sell it, how to talk to people, how to communicate. I mean, I believe Tony is the best in the world at what he does. I think in a

hundred years from now, you'll have the library, but in a hundred years from now, people will be talking about Tony. Right. And I think I'm pretty darn good at marketing and some, and I think that combo of what we share. So we decided, let's do this. Let's create the greatest course ever on helping people start or stop dabbling. Right. There's so many people have been trying to get to sell what they know, or they're a coach that gets a couple sessions or been watching other people and have envy, but where the hell do you start? And we just said, let's create the program that people have no excuses, take everything we learned. And we spent like nine months extracting our history,

but then applying it to the beginner or somebody that's not hitting the momentum they want. And we built a course, as you know, the Knowledge Broker Blueprint, and we built the software Mastermind. We have mastermind.com because of you. We built a software that's not what you create, what you create. It's amazing. I use ClickFunnels. It's unbelievable. Everybody

should be using ClickFunnels, right? We wanted to create something that was easy for someone to get their first sale, their first 10 sales, not complicated, easy to go. And that's what we did. That's, and we call it more of an implementation tool, not a software. So we built the knowledge broker blueprint. We built the implementation tool. We built some training. And then we just asked our friends say hey if you believe in tony and i could you help support us and oh my god i think you were here i think still i mean except for last year it was up until that point i think it was the biggest launch in history we were a two comic club member what in like eight minutes or something ridiculous like the back yeah two comic club names like two comic club x right holy crap that was yeah it was unbelievable hitting refresh everyone who's everyone in our community

was like oh i think i was the fastest two column club ever i'm like no i was there for the fastest yeah and it was amazing because you said something thank you for saying that it really did kick off a movement yeah because the last year we did this training again and 950,000 people registered for this. We had people in 157 countries in 4,700 different niches helping people see that the greatest asset they own is their life experience. And then when you think about that and you tell someone your life experience, your knowledge, your information, your mess, as you say, your mess that can become your message, that is your greatest asset. The next thing people say is, yeah, but I don't know how to sell it and who would buy from me and I don't have a following. And, man, is there anybody better in the world than Tony of taking those limiting beliefs, destroying them, and then give them a path to build confidence, courage to move forward? And I think that combo of Tony and I has just built something amazing. shifting, with the economy shifting, as Tony says, that we're going into an economic winter and you can either starve and freeze or snowboard and ski, right? We're more motivated because at the end of the day, Tony doesn't have to do another thing. And I feel really blessed that

if I wanted to call it quits, I could as well. And now we're kind of hell bent on leaving this legacy of no more dabbling. Don't be scared. And we should talk about it today because I know it's on people's minds. Things are changing. And if you're been in business for less than 15 years, you might not know how hard it could actually change. And if you're not prepared, that's when you're left behind or your business stops working. How many people do you meet and go, I was in your business up until 2007. You know, we all got out then it's like, no, 2007, eight, nine, 10 of my best years of my life. And my pilot and my, my pilot that flew me yesterday said I was in the speaking world. I had, Oh my God, I'd love to work with you.

I was like, what happened? He's like, Oh, seven, right? You're like, Oh, you didn't have the skillset you needed, right? Right. So, so now Tony and I, the reason we're doing a time to thrive and we're called to time to thrive challenges, because I told you this before we started Tom Bilyeu, I did an interview with him the other day of impact theory. And he said, during a shift like this, it's fight or flight. But he said, I think more people do the freeze. Like, I don't know what to do. Is someone going to fix it? Someone coming to save us? Is it going to get better? And when you freeze and they wait, and that's when you're left behind and you can't get the momentum and you give up on your dreams. So yeah, get into some great stuff. The reason we're doing this now

and this last one are called Time to Thrive because we don't want people to think, can I survive? We want them to think, no, I can thrive. But you need the right skill set. So over those five days,

we'll pull back the curtain, show people what we know, how to identify, how to go deeper. If you've ever been a part of our stuff, it's pretty damn amazing. So I think for those who are just jumping into this,

like the industry we're talking about is the selling of information, selling your ideas. lot of ways to courses or books or masterminds or things like that but the key is really understanding that i remember when i got in this business um man i think i'm like 20 or almost 20 years now which is crazy i feel like i'm 20 years old so but i remember for me um i got in squirrel tune i remember getting into on that marketing i was trying all these things and for 18 months i was doing stuff but i remember for me um i got in squirrel tune i remember getting into omit marketing i was trying all these things and for 18 months i was doing stuff but i never made any money i was like why am i not making any money and i don't it's funny looking back now because i was trying a

bunch of things but i didn't actually have like a thing to sell and the very and you know the story but and i think a lot of my people the very first idea like the very first thing i had in my head was like oh i could sell uh information on how to make a potato gun that was the very first thing i made a potato gun DVD. I put it out there and then people bought it. And it was the first time like I had taken something from my head, put it out there and somebody bought it. And it was like the coolest thing in the world.

And obviously the potato gun market's not, it's not huge. But it got you out of Egypt. It got you started. Yeah, 100%. I did it after I did it once. I'm like, oh my gosh. I remember the very first time a payment came through. Somebody bought something I'd created and they didn't refund it.

I was just like, oh my gosh, this is, this is real. Like what else can I create? Like what else is there out there? And that started the wheels in my head spinning. And then for me, it was, you know, another huge journey to figure out all this stuff that, that obviously we're giving people on a silver platter here. Um, but it's, that's the industry. And so for everybody who's listening, it's like, what, what are the things you've got? And I'm such a big believer. Like I believe that, um, that God has, has literally every single person on this planet he's given us he's given us um struggles and trials and temptations and problems and gifts and and you know positive negatives like all of us have different gifts things we're really good at and there's also

like trials we've gone through and both of those we were given because not for ourselves i think i think we go through those things to make ourselves better. But after you've gone through those problems or those blessings, both sides of it, then it's like, okay, now you've been called to serve a group of people with these skillsets you have. And that's where we're at. Everyone who's here listening, there's something they've gone through. They had a huge blessing in life, like, oh, my gosh, I can't believe I've been great. I've been blessed with this thing.

Or I went through this huge trial. It was horrible. It was like the most miserable thing ever. And I'm out of it. And now you've gone through and you have this thing to go serve other people. And one, um, one example that's popped in my head. So I'm going to share it. Um, actually one of my wrestling buddies, his name is Larry Quizzle, uh, Russell, the Boise state with me.

He's took second place in the nation. He used to come to my house. We'd wrestle all the time. And, uh, and one day he went hiking and never came back. And he, uh, literally had backpack on, sat down, and passed away. And his wife had to deal with that. They had to go find him, go pull him out of the thing. And then she had to go through the grieving thing.

And then she was a widow with kids and all this stuff. And you look at that, and one of the hardest – I can't even imagine. I can't imagine it, right. Just this horrible experience. And she could have just went through that experience and even imagine it. Right. Just this horrible experience. And she could have just like went through that experience then like, and that was it. But instead she felt called like, man, there's other people grieving like me who maybe don't have the tools that I have, who don't have the things. And so his wife, Heather, if you follow her on Instagram or Facebook, like she now speaks

to people, uh, widows who are grieving and the work she's doing is insane. It was like this horror, like the worst possible trial that she went through made her become someone who now she can go and she can reach and pull other people up and now she's changing their lives and so i think anybody who because so many times i think we hear this stuff and like oh but i i'm not ready i'm not worthy i'm not an expert it's like no like you've literally gone through things in your life specifically not to help yourself but to help somebody else you know what what a great what a great reason doing this over the four, it lasts three and a half, four years is I've been immersed in it. Like I know this is my next 20 years because I'm watching as you get to watch, we're watching people who think, I don't think

I can do this. I'm not sure. Maybe I can, I'll try it. Okay. And all of a sudden it's their new path. It's their new life. Right. And you say that, and I want to tell you something personal. My little boy, Luca, who you know, was born with really bad eczema. Now, God works in an amazing way, so I get to have that conversation with you because I believe there's a lot of things that I don't talk about a lot publicly. But the older I get, the more I realize it's all happening for us, if you take Tony's words, right? For us, not to us. So two years prior, a year and a half prior, I was in this room, in this studio with 400 people on the screen

who are a part of working with Tony and I. And I called on this girl and she, this is before Luca is born. So it's two and a half years ago. She is a mom with her son that had eczema really bad. So bad, I know what it's like now. Itching at night, have to put gloves on, tight gloves so they can't take it off, doesn't sleep, crying. It's like your son or daughter has poison ivy or mosquito bites all over them and you can't solve it. And the only way is to put steroids all over them

and the steroids has all these byproducts. And she went through all that and she's telling me that pain. And she said, after so many doctors and after steroids, I couldn't take anymore. And I did all the research for three months, the doctors, the natural past, the books. And I found a, how to help it externally and what shampoos to use and how to do internally to get their liver cleansed. And she, she's like, but, and she says, but I'm not an expert Dean. I'm not a doctor. I don't have a following. And we had a conversation and I said one of the things I said to her I said you if you don't share this you might be doing a disservice to people that

could use you even if one of your things and she filmed her course on her phone in her kitchen and it went on to sell now fast forward a year later my wife I come home my wife went on to our implementation tool our mastermind.com right they went on she went on my wife bought the course and my wife was home watching this course on eczema and my wife said to me i knew most of it but there's like three or four things i never thought of until this day my wife uses the thing this girl shared on eczema for our son, Luca, and swears by like that was the greatest $97 or whatever she paid for a course ever. Isn't it amazing how that comes full circle? And that's only one of tens of thousands of stories of people that have been through something. And somebody else, the way I look at it, somebody else, you might have gone through the valley of learning and learning something, going through

something hard, taking uncomfortable action. And you got through the valley of life and figured it out and you're on the other side. And if you just turn around and look, there's thousands of people on the other side of the valley going, I don't know how to get through this divorce. I don't know how to grieve. I don't know how to help my son or daughter with eczema. I don't know how to sell better. I don't know how to eat vegan. I don't know how to do yoga. I don't know how to meditate when someone help me? Right? And it's really just turning around and saying, oh, yeah, I have that life experience.

I have that little micro niche life experience. Wow, people want that. And that's what you do so well. And that's what we do is how do we unlock that and help people have the confidence through a process to make it real? Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along.

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And one thing I think people have like a false belief. I hear people all the time the time is like, oh, well, so-and-so already does that. Like, oh, like I remember somebody, I can't remember what it was, like let's say yoga. Like, oh, well, they're already a yoga course. Like there's a hundred yoga courses. It doesn't matter. Like people, like you have to understand that people are going to be attracted to you specifically. Like in my world, like obviously I'm obsessed with funnels. I have been talking about nothing for the last decade besides funnels.

And there's a billion other funnel consultants out there. And guess what? A lot of people don't like me. Like, Hey, Russell talks too fast. He talks about God. Sometimes like I literally people like,

Oh, you talked about God. I'm out. And they, they just can, you know, they, they separate from me,

which is totally cool. Right? Like, and then they go to somebody else and they learn from that person. That's okay. You have to understand that. like I'm a big believer in like your people are going to find you. Right. And so like, I might not be the right for everybody. And that's cool. Like my competitors, I'm a big believer in like your people are going to find you, right? And so like I might not be the right for everybody.

That's cool. Like my competitors, I'm pumped. Like I just want people like when all is said and done, the only thing I really care about is for people to have success. And I hope that I can give them the thing. Can I tell you something? I want to interrupt you for a second. And I hope people know what Russell just said sounds like something you'd hear

on a podcast or an owner of a company. And he truly means it. The help this man's given my company selflessly. I hope I give it back to you the same way, but selflessly. Always there to support, always there to share his biggest breakthrough. And he truly cares behind the scenes. That's why your company does so well, because your depth of caring when no one's watching is pretty amazing, man.

Thank you. So kudos to all you're doing. I know we're friends, but that's a true story. I appreciate it. But you're doing. I know we're friends, but that's, that's a true story, but you're right. And sometimes people say that to me, Oh, I wanted to teach how to do,

you know, how to eat vegan, but there's a lot of them out there. I'm like, I said, and sometimes I'll say to somebody, name me an industry where there's no competition. You don't want to be that one.

And like, you can't think of any. And if you can think of one, you don't want to be in that one. Like you want, whether there's demand because people, like you said, people are going to follow you. Maybe they like follow me or Tony or Brendan Burchard or Frank Kern. Everybody's got different personalities.

And when you have a blueprint on how to make this work, then you automatically have an unfair advantage. Yeah, for sure. I think when people understand that like the differentiator is them, that's the thing. People will connect with you. True story. Because it's not like you're selling shampoo and like, oh, it's 30 types of shampoo. It's all the same. It's like, no, this is Russell's philosophy on funnels.

This is Dean's philosophy on whatever. They're connecting with you as a person, and that's a piece of it. And those are the things that you're going to learn about through this challenge is figuring out, identifying, this is the thing that I need to do. And then how do I like – how do I become that person? Which is the scary part for some people but also the fun part as you start like wading through and doing it. One thing I want to mention. So very first time we launched this whole mastermind, KBB, everything, and we were in a little tiny office.

The next year, 12 months later, we came back and we were in this beautiful, like like amazing office here and one thing that was so profound to me i remember we were filming that we were preparing for the video and those who don't know like tony's coming and so me and dean are freaking out we're stressed out like it's just like one of those things where you're like want to make it perfect because you know it's tony so yeah um and i remember you brought out these two huge stacks of paper like like i don't know probably eight inches tall of paper it's like four or five reams of paper and i'm like what are those you're like these are each page on here is a success story from someone in the last 12 months who went through here and and did the thing and got their first sale yeah and it was like and that was year number one and i remember talking to you

right before we got on like like how many do you have now i don't know if you even know the number but um i think one of the most powerful things is that this process that you're going to be taking through on the challenge, and even more so when they go deep and they decide to go all in with the actual course, which, by the way, you've cut the price in half, which we'll talk about later. But it's the thing that gets people off the sidelines and into the game. So many people have been watching. They've been listening to like 500 episodes of the Marketing Secrets Live show. They've been listening to since I was marketing in the car before when I was driving my car driving, right? They've been watching you.

They've been watching Tony. They've gone through all this stuff. And in their mind, they're like, okay, I'm going to do this. I'm going to do this. But they're waiting on the sideline. They're waiting. And it's interesting. I think people's biggest fear is not that like – they're not as afraid that I'm going to fail.

They're afraid that if I try and I fail, then the dream I have of someday doing this is going to disappear. That's really good introspect. Yeah. And so like they're waiting, like, I don't want to do it. I don't want to do it. And like,

I want people to understand like, this is like this, this safe zone where it's like, okay, you can go through this process. You can do the challenge. You're going to get some ideas. You're going to go deep into this course.

And, uh, and over the next, you know, three months or so you're going to go and you're going to get off the sidelines, get into the game and make it for sale. And the first sale,

I mean, everybody remembers it. Like sit down with Brendan, Frank Kern, you, Pete, anybody it for sale. And the first sale, I mean, everybody remembers it. Like sit down with Brendan, Frank Kern, you, Pete Vargas, anybody you talk to to say your first sale, you watch their face go, oh, let me tell you. Let me tell you the story. Pete Vargas, I was on a boat with my wife thinking we're going broke. And I look at my phone.

It's like, no, honey, money got deposited into my account today for information. It's the greatest feeling. It's the greatest feeling. It's the greatest feeling. And, you know, when we first launched KBB, and now it's Project Next, because we want it to be the next project, the next evolution, right? Plus, we're always updating and changing

based on who we are, right? So we have our newest version now of Project Next is just, I think, the best thing we've ever created. But when we first started, we thought we were going to help new people or people that have been dabbling or not reach the success they really want. That's who we want to help. But now it's absolutely who he is. So everything we do is crafted to the person that's been watching you thinking about it or created a course and they're not getting sales or they're a coach and they get a couple sales a month, but it's not real. And everything we've done, we designed, Tony designed

the mindset to help you become unstoppable. I designed the implementation, the marketing, the building, the building of audience and how to teach it through confidence to our story, teach tool model. So everything we do now is for that client. Right now, I think the last my team said, and it's not all massive $100,000 success, but we have 6,000 pages. And on each page, there's more than one of people's lives that have changed from what we've done. You talk about when I hand that to Tony, when I showed that to Tony, he's so, you know, at your event, you're supposed to go three hours.

He went six. He can't help himself. He felt like he was impacting. He's going to keep going, right? So I showed Tony that. All I got to do is get Tony fired up to be honest. Like, hey, dude, we have 6,000 pages of Life's Change. Yeah, let's get 12.

Let's get 12. That's all I got to do. I have to say nothing else. And then you hit the play button, and who better than him, right? But that's what we're hell-bent on doing. And the reason we do a five-day challenge, and you guys should model this in your own business, whether it's five days, three days, one day, is we live in an era where I believe we must build,

you're so good at it, Russell, build massive reciprocity in advance. Massive. I love webinars. I've been doing webinars and livecasts forever. But I love the five-day because everybody who comes at the end, and we get hundreds of thousands, last year over 900,000 people registered, we get hundreds of thousands last year, over 900,000

people registered. Um, we get hundreds of thousands of comments, like best five days ever spent in my life. And you could go through the five days and go, you know what? Thanks guys. I never want to do this, but if you're going to investigate, if you're going to stop dabbling, we love the fact that we could deliver so much value. And then people would, without feeling sold, they're like, I want to continue this journey. Right. And then we, we've set up immersion and repetition and mastery and implementation, but that's,

that's why I think this has become a movement. Like when you say, again, when you said that before, that meant a lot because now it's, you know, we've, we've had over 3 million people to 2.8 million people opt in for something

that we're doing over the last three and a half years. It's pretty crazy. It's crazy. Dan Kennedy used to have a thing. He would call it a discovery day where someone would come in and they'd spend a day with him to see the whole process and then make the decision like, oh, I want to keep doing this or not.

And that's what this challenge is. So I want to talk a little more about challenge because if you've watched this on a page, it'll be linked down below. If you listen to podcasts, I'll put the link in the show notes and stuff. But the challenge is happening and it's a five day challenge. Talk about the title of the challenge and then kind of what they should expect

happening each day throughout the process. So it's called the time to thrive. Like I said before, because I think a lot of people are going to think let's survive. Yeah. The heck with that. How do you do whatever,

like what did Warren Buffett say? you know uh when the tide goes out he's swimming naked right some people the tide's gonna go out and some people are swimming naked and they're gonna sit and wait also what did he say when everybody's greedy be stingy when everybody's stingy be greedy there's going to be a lot of people who freeze and i think this could be one of the greatest opportunities if you know what to do so day one is going to be more of so it's time to thrive not a time to survive day one will be more about why this industry why them and why right now and tony anchoring in a mindset he goes about 45 minutes and he anchors in where everybody's like oh i got his life day one right he's live day one right and he's live yeah throughout and day five he his He's live day one, right? And he's live. Yeah.

Throughout and day five, he, his live is he'll, he'll crush it, but he's live day one and sets this foundation of like, this is why now, why this he'll probably go, he'll talk deep about how we're in winter and in time of winter,

like Warren Buffett said, what in his yearly with Charlie Munger is yearly presentation. He said two things to survive inflation. Recession is get better at what you're good at or go deep by investing in yourself and number two be a part of a business or an industry that has high margins what better margins than selling information right yeah so tony will anchor that in but then set a mindset probably through is like three to seven pillars where you're like oh hell yes i gotta I got to listen. And I think Jenna

Kutcher might be on day one, but Oh, and you're going to be here hopefully on day three. I think it is, or I don't know. Yeah. Um, everybody's flying in. We'll do it in the studio here. Um, but day two, we'll be helping you narrow in what you should be teaching. We call it your dot, your micro niche, your niche. Cause the smaller you get your dot, the bigger actually, the bigger opportunity you have to launch and do it with confidence. So picture day one, you're like, oh, I can do this. I feel it. Day two is like, what do I sell? By the time we're done with day two, you're like, oh, I know exactly what I would offer. And I know exactly who I would offer it to. Day three, we teach you how to sell through service. So it doesn't feel

like you're a salesperson. A lot of people have this apprehension to marketing and sales. You and I will talk, we don't change lives unless we sell. Tony doesn't change lives unless somebody buys a ticket to his event, right? So Tony has to market so he can change lives. When we flip that and give you a model on how to sell through service, by the time you're done with day three, you're like, oh, I could sell this. Okay. So I know why I want to do this. I have the mindset for it. I know what to sell, who to sell it to, know how to sell it. How do I teach it? Day four is kind of how to elegantly teach it. Even if you're an introvert or never, believe me, I'm the biggest introvert, maybe not as big as you, but almost. But day four is how to elegantly teach it and how to start

building a following. So by the end of day four, you're like, I it and how to start building a following. So by the end of day four, you're like, I'm in, I'm doing this. And then day five is kind of a recap. And then Tony and we got a special guest, Matthew McConaughey,

cause he wrote green lights. And so day five, we'll end it with that. And then probably day four, day three or four, we'll let people know, Hey, I hope we're serving you at the greatest level possible.

I hope this is firing up. If you want to continue this with us, then we'll offer project next, which project next will be our immersive course that we obsess on. Then they'll get six weeks of live training to anchor it in. At the end of the six or seven weeks, we have the mastermind world summit. That'd be me and Tony and 18, 20,000 people. And we give the implementation tool to make it real. I mean, it really is. It's one of those things where if you've been dabbling or thinking about this, this is what you got to do. Okay, so a couple other things I want to mention.

So I've been doing challenges as well over the last two years. And when you sign for a challenge, typically there's like a VIP pass. Are you guys doing something similar to that? So I want to recommend, because a lot of people have never done the vip before um that's where like the magic happens like it's like here's the training we give the masses and it's like okay everyone huddle up like here's like the other stuff true story yeah and it's interesting because um i don't know if you've got tracks as well but

we track like the people who do the vip versus the people who have success and there's like in this insane correlation rate of like the people who absolutely yeah VIP versus the people who have success. And there's like this insane correlation rate of like the people who. Absolutely. Yeah. Because if people don't, I mean, I hate to jump in on you there, but I know people have said it for years, but people who don't pay don't pay attention. So what Russell's talking about on the way in, this is free, completely free.

You can watch it on YouTube. Nothing is restricted from the main train. On the way in for a minimal, I think we're doing it 97 this year last year we did 297 yeah this year we're going to 97 it's again it's tony's like people might be hurting let's let them in they gotta go we want to change your life let's rip them open the price like let's rip them open it's why the course is year one and two was two thousand dollars and we didn't have as we didn't give as much yeah but tony's like hey people are hurting let's drop the price in half i'm like should we look at the economics of that no we gotta help people let everybody in he's

bigger than me so i just say yes right but on the way in after you register there's the opportunity to upgrade to vip and we're including some cool instant bonuses from tony and i training that will set you up a training to prepare you for the challenge you get zoom access so you'll be in a zoom room um you get to keep the training for life um we do tony and i will do q a at the end whenever it's done it's like bye everybody you guys stay on and then we do q a for like 97 bucks last year 297 we crushed it so i think 97 is going to be amazing but i have to tell you just what you said the people who pay the 97 or 297 last year they show up at like a 95 the people who are are free are like, eh, it was free.

Maybe I'll go. Maybe I won't. Right? So I would say get the VIP. And then secondly, I would literally – I've been telling this for a couple of years. I would pretend. You register. You go to the link.

Register to come. I'd pretend you paid $1,000 for these five days because it's that mental note of like i paid a thousand bucks let me show up on my journal open and take notes when it's free like i think tony and dean are on this afternoon right yeah no it's big and um it's just it's interesting too because i'm trying to write a phrase just like um i've never yet in my life met somebody who was skeptical and had success ever. It's a weird thing. Some people come in and they're like, oh, I'm going to see this for me. And they become skeptical and they wait and they wait and they wait. And their brain, when you come in the frame of skepticism,

you're always looking for how could this not be true. And there's always something like, oh, oh, there it is. That was the thing. Russell talked too fast. Tony said this thing. So-and-so cursed. They're looking for something to blame it on. Oh, yeah, I was right the whole time.

And for me, it's like when I go into anything, I always say, okay'm gonna do this i mean the interim out like i don't dabble like i again as you know dabblers people skeptics they don't usually have success in anything in life but um specifically stuff like this i'm like i'm gonna go in and if i'm gonna do this i'm gonna do it otherwise it's not worth registering something being part of it so i'm gonna do it i'm gonna go all in and then like you said i'm gonna make a commitment showing like I'm financially committed. I'm not going to the skeptical. I'm going this, like looking for like, how can this work for me? And that's the difference. And, um, it was interesting by this comes back, Holy cow, 15 years ago. Now the very first Tony Robbins event I ever went to, I don't know if I've ever told you the story. So, um,

I got invited the long story. I'm not gonna tell the whole story, but I got invited to go to Tony's thing. I had never been to Tony event and I thought it was like an internet event so like i brought my backpack and my laptop we get there we walk in the upw in toronto and music's playing people are jumping there's no desks like there's just chairs and i'm here with my backpack and i'm so confused you know and i get in there and uh tony invited me so i was like up in the front so like i'm seeing tony above me he's spitting on me and everything and everyone's they're dancing they're jumping i was like you're uncomfortable i didn't dance at my own wedding like i that's how much i despise dancing and jumping and everyone's up around like no this ain't me no and then tony's talking about stuff and i'm like nope nope i remember sharing i can't remember specifically

i remember him saying things in my head i was like no no like this is not true this is not correct like this is how it works and like i was just fighting every single thing And luckily UPW is this immersion event where like day one is like 28,000 hours long, you know, and you're walking on fire at the end. So I'm like six hours in and my, like my skeptic, my skeptic muscles getting weaker and weaker and weaker.

And I started looking around and I'm like, everyone here is having this amazing experience except for me. And I'm like, I'm like, I don't know anybody here. It's just me. I came by myself and I was like, okay. So I'm like, I started kind of like bouncing a little bit. I'm like, Oh don't know anybody here. It's just me. I came by myself, and I was like, okay.

So I'm like, I start kind of like bouncing a little bit. I'm like, oh, that kind of feels good. Nobody's like making fun of me. So I'm like bouncing a little bit more, and my hands go up a little bit, and within like 15 minutes, I'm jumping around like all the crazy people. I'm drinking the Kool-Aid,

and I remember Tony saying something. I said, instead of me saying no, I'm going to shift myself and say what if. I'm not going to say yes. I'm going to say what if. And then Tony said something. I was like, what if i'm not gonna say yes i'm saying what if and then like tony said something i was like what if that's true and i was like well if that is true and all of a sudden like wow everything i appreciate you sharing this and then i started

going through yeah and then you know that night we walk on fire you know next day i had shin splints by day three lost my voice but it changed my life and this is um i've shared this at my event before but uh this is seven years of my marriage my wife and i when i show up this event like we love each other and but we were not happy either of us we're just we're there we had a couple kids at the time and we're just and we're struggling and um and that was like a transition point in my life where it i've told tony's for i get changed my marriage it saved my marriage and then i remember after like calling my wife that night and my wife's a very positive person i called her i, man, she seems so down. And I was like, I was on top of the world.

So the next day, I sent my wife, or the next UPW, I sent my wife and her mom there. And then she came back. And then it just changed everything for us. And so I want people to understand that come into this playing full out, don't be skeptical. Come and say, what if this is true? What if this is not true? Like, oh, we're looking for the way to get out of it. Like, say, what if this is true?

If I think this is true, what am I going to do? Well, I'm not going to dabble. I'm going to go all in. I'm going to be on VIP things. I'm going to show up. I'm not going to miss a thing. I'm going to be there participating. I'm going to take my lunch breaks at whatever, 10 a.m., if that's what it means, to make sure that I'm not missing the thing.

When the course comes up at the end of it, I'm going to go in, especially the fact that they discount it in half. And Russell's giving me an insane bonus. I'm going to go all in. But that's how you have success in life. Being skeptical. I don't know any multimillionaires who are skeptics. None. I'm going to go all in. But that's how you have success in life. Being skeptical. I don't know any multimillionaires who are skeptics. None. I don't know any Olympic champs who are skeptics.

I don't know any UFC champs. I don't know any wrestlers who are skeptics. The people who are successful buy all in. I was saying that with my – Thanks for sharing that story, by the way. Yeah. Yeah. I just want people to understand that because I've been on the same spot where it's just like this is weird.

I don't feel comfortable. Um, uh, I was talking to my old wrestling coach and he's, he's the head wrestling coach now at, um, at, uh, Utah Valley university. And it was interesting because some of his kids are doing really good. Some of his aren't are struggling and stuff. And I was asking him, like, trying to understand, like, why are some kids, we're all in the same room, same coaches, same coaching staff, same everything. Why are some getting some not? And he said, he said, I can't get these kids to buy in, to buy, to buy in a hundred percent. And

I was like, as, as he said that I was, how interesting. I'm like, the kids are successful. They bought in, which means the coach says this, they just do it. Like the coach said this, I bought it. I'm going to do it. The ones that are like, oh, well he said I should, I should work my nutrition. He's a good coach here, but I'm not going to trust that. Oh, I'm not going to trust that. I need to do cardio. I'm not going not gonna trust and the ones who who have success have 100 bought in on the guide that they hired the coach the mentor that whatever it is they bought in and like they put on blinders like so-and-so said this thing therefore i will do it and i'm gonna follow it and those are the people have success it's never the ones who are like dabbling who are like halfway bought in right

i'm thinking about it it's the ones who are like all right i've chosen to use my mentor blinders on i'm gonna do what you say those that have success in all areas of life, specifically here as well. Yeah. No, it's so true. It's such a great conversation. I just got done listening to another John Wooden book, one that I had never listened to before. And I mean, you talk about a winning coach, right?

No one had ever won more than three college basketball championships ever. The most winning coach was three and he's won 10, right? Seven were in a row. He went three years undefeated at one time in the middle of his career. And when you listen to him, and I know if you don't know who John Wooden is, he's a UCLA coach and just such a simple guy. And he said, he goes, I never talked to the teams about winning. He goes, never said we were going to win a championship. Never said we were going to win a game. He said, my whole philosophy is that you don't get to experience who you're meant to be until you give all of you, until you don't dabble. He said, so all I did for 25 years is help kids see their own full potential.

And then when I gave them the plan and the discipline, that was on their own because they were tapped into something bigger than themselves. He said, we've lost games, that I was more proud of them than any other game we won because I knew they gave all of them. There's nothing more we can do. And he goes, we've won games. And I was disappointed in the locker room because I could tell they were, you know, showboating and not being the best version of themselves. And it just shows that so many times in life. All right, funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually driving results? Or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer. LinkedIn ads.

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hiring indeed, it's all that you need. We do. We don't go all in because of that skeptic or someone in our lives like, ah, that online thing won't work. And we hold back 20% of us. Could you ever win the Olympics? Win a game game get the company going have a great relationship if you left 20 out right so i think it's such a great lesson i was on you have your boys here today which is awesome you're two older boys um i just did a trip for 36 hours with the three different cities brendan and tom bill ewan a couple of people and i brought my two older kids with me and we talked about this in the car i, if I knew you did the best you possibly could and did in school and you got C's, I'd celebrate you. But if you're not doing homework and you're kind of dabbling or spending time with your friends too much, then we got to talk about

it. And I think it's the same thing here. If you've been thinking about doing something different, if you've been listening to Russell or other people or watching or wondering, maybe envy or like, Hey, you can make it. I can. Or you've tried. You put one foot in. Maybe it's time just to commit because this is a serious time in our lives. I mean, I don't want to be the pessimist, but I believe, and I'm just going to take a minute here.

I believe it's way better to prepare and anticipate than react. And with the world shifting, and if you listen to people way smarter than me, this could be the worst recession we've seen in maybe 50 years, right? There was 99, there was 2007. They think it could be worse than both of those. I hope it's not. But man, I'd rather anticipate and prepare

so when it happens, you can thrive rather than going, oh my God, it's worse than I thought. People aren't spending money. Oh, my God, my communication, my marketing is off. It's not working. I'd rather prepare. And if you prepare and gain capabilities from people who have already done it, whether that's you or somebody else that's done what you're hoping to do or Tony and I at this challenge, is follow the blueprint and then commit to it. Right? If you follow the coach

you talk to or coach wooden or your advice, it's like, don't dabble. Nothing in your life has ever worked when relationships don't work. If you're not committed, exercise plans don't work. If you're not committed, why do you expect your business to work? If you're not committed, is it worth it? I think absolutely. Yes. Yeah, for sure. Man, I'm excited. I'm excited for people to go through this. I still remember back, man, 20 years ago when I first started learning these things. Making my potato gun was the most fascinating thing, that product, because I was learning this stuff and putting together my first course. And then you do it over and over again.

I think the best part is watching people kind of do it for the first time or do it the right this time. I've tried in the past. It didn't work. But doing it correctly and getting all the haws along the way, every single people kind of do it for the first time or do it like the right this time. I've tried in the past, it didn't work, but like doing it correctly and getting all haws along the way, every single, every single step is, is, uh, and I think the best way to look at it is sometimes I'm watching this with people and it's so amazing. I've been doing this for so long, but now, you know, you get 25 years under your belt. You just know what people are thinking. And what I always tell people is don't have a goal. It's kind of a John Wood thing. Don't

have a goal of your first sale or the a hundred grand a month. Have a goal to be the best version of you. Have the goal to learn from people who care. You know, like, and trust, but have the depth and breadth. They're Tony words, right? He's like, so many people are telling you what to do and they never actually did it. Find someone with a depth and breadth. They've already done what you want to do. Model them, learn from them, and then burn the boats. That's Tony's line. Burn. You want to take the Island, burn the boats. Like when you put the ingredients of like, they've already done it. They're willing to share. Here's the blueprint. I'm going all in. I'd love to make it more complicated, but that's the, you said, you said you've never seen a

skeptic who was successful. Neither have I, but I've never met someone successful that didn't follow that plan. I learned from here. I take my own plan and I take uncomfortable action and I go all in. That's the ingredients of people that work. And the last thing I want to say, I had a great interview the other day on a podcast and she said, she's awesome. She said, so many of the girls that I work with, they just don't know where to start. And I think the answer to that is what you do so well with funnels, Russell, that's why you've done so well, is I had a, and I don't have a piece of paper, I wish I did, but so many times if we said, hey, the housing market's booming where you live, let's go in the housing business.

Okay, and I handed you a blank piece of paper and a pen and I said, hey, draw the plans of the first house and then we'll build it. Like, okay, do I do like a centimeter to a foot or is an inch to a foot and do I do a peak roof? I can't build houses, right? But what if I said I've been building houses for 25 years? Here's my three best blueprints.

Which one do you want? Which one do you want? You picked out, okay, now just make some subtle adjustments that fit the house you want to build. But we know that house works. We know it sells. We know people love it. We've been building for 60 years between us.

Then all of a sudden that fear of starting, the overwhelm of starting, the not knowing where to start goes away. But so many people are going to watch this today and go, I want to do it. Let me figure it out. And I think the world's moving too fast for us to figure it out on our own. That's why we love doing these challenges, why we like creating programs and getting people enrolled so we can change their life.

Yeah. All right. So this is the time now. There's a call to action for everybody. First off, if you're not in the challenge, get in the challenge. It should be linked down below. Time to thrive. Time to thrive.

If I say it correctly. We're going to teach you guys how to thrive. It's going to be amazing. Be part of the challenge. Again, I would recommend upgrading, becoming VIP at the end of it. And again, depending on when you're watching this video, there'll be a link down below. Also when the, when the actual project next course is live, this is project next thrive edition. When it's live, there'll be a link down below for that as well. And I'm going to tell you, I'm going to talk about my bonus again real quick and then you can go and kind of talk about the course yeah so um again uh as you guys know i bought dan kenney's company uh about a year ago right now it's just crazy and um after i bought it all the old dan kenney

people started messaging me and one of them was ben settle some of you guys know ben settle and ben told me he was like dude he's like do you have the rights to the um seven figure academy course i was like i've never even heard of that course he's like it's the best one ever he's like do you have the rights to the seven figure academy course i was like i've never heard of that course he's like it's the best one ever he's like i was stuck at um he's like i could never break a million dollars a year for like a decade he's like i got close i can never break it never break it he's like i bought that course went through it and he's like that was the thing that got me past the million dollar mark and he started sharing all these intricate like all the things like it was because he taught me this and this and this and i was like i've never heard dan talk about stuff before so i would start. I was trying to find the course.

It wasn't online. It's not for sale anywhere. I went back through all the old hard drives we got when we bought the company. And I found it. It was a live event. I have all the recordings of it. And it is insanely good. I went through it afterwards.

I was like, Ben's going this crazy about it. It's got to be amazing. Went through it. It was an event they sold. It was $5,000 to take it back in the day. It's a course that we'll probably rebrand and start selling in the future at least $1,000, maybe even $2,000, depending on how we package it. But right now, it's on my hard drive. I'm the only person that has it. And Ben Settle, apparently the only

person that has it, is really, really good. So what I'm going to do is we're going to give you that as a gift for anybody who gets in a project next through our link, which will be on the page down below. You get in there, I will send you that thousand, $2,000 course service for free. And it's all about information products. So it's kind of taking a lot of what you're doing with getting people to first sell getting them the first course all kind of stuff and this is how do we get it to seven figure mark so it's taking so awesome it's taking them from where they are to where they want to be um and you guys will love it like it's really like it's like dan in his prime when he was like anyway it's it's really cool so that'll be the bonus i get but you want to talk about kind of the the elements what's

inside project next so they know like this is yeah i'll go really quick on it first off if you haven't gone to the challenge yet you haven't registered definitely go to the challenge even if you feel you're advanced you know russell's you're going to speak but you always get something out of our courses jenna got something lewis house shifted his business on how he sells because of the first kbb course so it's designed for new people or people not getting the scale that they want but if you're in the game you kind of probably want the bonuses because the bonuses are more something that I'd give to Russell, right? So we have the straight line of new, urban dabbling,

and then the bonuses are for everyone. So the course is Project Next. It's a full immersion, six-module course with Tony and I and some special guests. That is your immersion, and this is Tony's philosophy. You must immerse yourself. You want to learn the language? Go to a different city and figure it out. That's how you immerse yourself. So the course is immersion. And this is Tony's philosophy. You must immerse yourself. You want to learn the language, go to a different city and figure it out. That's how you immerse yourself. So the course is immersion. But as Tony always says, you never anchor like a language. You don't anchor it in

unless you have repetition. So we're going to go live every week for six weeks with me and my coaches right in here to walk through the course, anchored in and give you the uncomfortable action steps. Our whole goal is to get you up and we'd love to get your first sale before we go to the world summit, right? So that's our goal course, six weeks immersion. And then the next thing is mastery, right? So the live event, we're doing a three day world summit last year. We was unbelievable. I think we had 18,000 people last year, Tony, myself, Russell, so many great guests. Um, and we make it mastery. I mean, that's where it all comes together.

So you get all three of those. And we didn't even include the ticket year one for $2,000 to the World Summit. They get a ticket to the World Summit. They get the six weeks. And plus you get access to mastermind.com, which we call our implementation tool. It's where you get up and running really fast to get your first sale. So all that comes together. The first two years, I don't know, 40,000 people paid two grand,

and it didn't have a ticket. This year, Tony's like, make it more affordable. People need it. So it's cut in half. It's $997 this year, and you get all of that. So it'd be crazy not to. Now, you might be thinking, oh, my God, I didn't even do the challenge yet. But you know what's coming.

Smash that button when you can. And if it's already live, and Russell knows this. It's why he's got so much integrity. When this challenge is over, all the bonuses go away. We'll still offer it, but you don't get all the pieces, the live interaction, the ticket to the live event, all of that. That's what we're doing just this week. So when the launch is over, you could buy a separate ticket and a separate coaching session and a separate, but this is, it's like, we want everybody to do it now. All the car. It's like a buffet, right? Versus all

the car. Yeah. That's awesome. Well, D&H, let me hang out in your office and record this. It's so much fun. I always get new ideas and new things going when we talk, which I appreciate. Hopefully all you guys enjoyed it as well. If you did, please share this podcast with other people. And, um, I can't wait for the challenge, man. I'm going to jump in. I'll be participating every single day because there's not been a time I've listened to you or to Tony that I didn't pick up something new. So I'm going to be there as well hanging out. And hopefully you guys will all be there with us.

And I guess that's it. Thanks, man. Appreciate you. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode

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You can get this gift from Dan and from me right now at NoBSLetter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month, one from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.