The Russell Brunson Show - Throwing Rocks At The Red Ocean

Episode Date: January 30, 2018

A cool new way to look at developing your new opportunity. On today's episode Russell talks about how he was able to look at his own principles through a different lens after he heard Steven teach them at the FHAT event. Here are some awesome things you will hear in this episode: Find out how Steven helped Russell see the market, submarket, and niche concept differently. Find out the difference between a red ocean market and a blue ocean market. And hear Russell discuss in detail what it means to throw rocks at the red ocean. So listen here to find out how to still be a part of the red, bloody ocean, while creating your own blue ocean. Transcript - https://marketingsecrets.com/blog/throwing-rocks-at-the-red-ocean Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? It's Russell Brunson. Welcome to Marketing in Your Car. No, wait. It's Marketing Secrets Now. Welcome to the Marketing Secrets Podcast. So, the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey everyone, you get 300 plus episodes of calling and marketing your car. Sometimes it's hard to break the pattern, but anyway, I hope you guys are amazing today. Heading in, we've got Operation Underground Railroad coming in today.

We're still working on the documentary, and so many cool things. Those of you guys who are going to be at FunLocking Lab, we're actually going to be showing this documentary we're building with them, which is super cool, and I think you're going to love it. And then we're going to help save tons of kids, which is awesome. So good things are happening on that front. And today I want to jump in because something kind of cool happened. So we had our fat event last week, which first fat event was about a year ago and I taught it fast. That is F H a T funnel hack a thong. That's the acronym. So we thought we'd just shorten, call it fat event. Everyone calls it the F hat event and then

everyone's confused what it is, but that's what it is. It's the funnel hack a thong F H a T. Anyway. So the first one I taught three days and it was awesome. I think people liked it. I thought it was good. Um, right before fun hiking Live last year, which was kind of dumb. And then we've done it, I think, five times. We did it after that. And Steven started teaching. First he taught half of it, then more of it, and then the majority of it. And we did our last one.

It's kind of sad. We may bring it back. Who knows? But we did the last one officially last week, and it was really cool. And it was fun because, like I said, Steven's been teaching it. And each time he teaches, he gets better and better at it. But three weeks ago he, he officially ended his, his job here at ClickFunnels and went out on his journey as an entrepreneur. And then he took all the stuff that we do in the fat event, talk about the fat event. He launched his first

webinar and he's made like a hundred K the first three weeks. And it's like, Oh my gosh, this stuff actually works. Who knew this whole time? And what's fun is this fat event, this is after he had a chance to go and kind of do all this stuff. And so now he, like his belief level was there before, but now it's like 10 times better. And it was crazy watching him on stage, like super impressed.

In fact, I was gonna listen for like five or 10 minutes because I had this big project I needed to do. And he started to speak. And then I started listening and I was like, dang, this is good. So I sat down and I just sat there and I listened for like over an hour. And it was cool.

It was cool hearing him take a lot of the principles and stuff that we talked about in dot com secrets and expert secrets and then like weaving it together. But then taking his spin on like, how did, how did, um, you know, how did he have to think through this when he was creating his offer and his thing like that? And one thing he said that was just really, really cool. And it's, it's not different than, than we talk about the expert secrets book or I've talked about you guys, but it was just a different lens. And because of that, it was so, so, so cool. And it's, it's not different than, than we talk about the expert secrets book, or I've talked about you guys, but it was just a different lens. And because of that, it was so, so, so cool. So if you've read expert secrets, um, if you haven't, you're insane, go, go buy it.

I spent a decade of my life learning this stuff to give it to you for free, but expert secrets.com. But if you have, um, read it, you'd remember that talk about, excuse me, initially that there's three markets, there's health, wealth, and relationships, right? And every time we share that, people are like, no, there's other things. Like, what about this? Like, what about razors? And he actually brought that up as a thing like razors. Like, well, why do people buy razors? Like, what's the reason? And you think about like, they're shaving because like, oh, I want to look good so I can get a girl. Relationships, right? So it's in the relationship market. Like, it works for everything. It fits somewhere in those things, right? And so that's the core markets, right?

And if you think about like back in the day, whoever was first in the core market, it's probably one dude, right, that taught health. And he was like the weight loss guy and everyone gave him money because he was amazing. And then someone else was like, wait a minute, I know how to lose weight too. Maybe I should jump into health.

And they jumped in and then this blue ocean of a market became this red bloody ocean. There's tons of people. And so then the evolution of markets started happening. So we got health, wealth, and relationships, and they evolved to a niche or sub-market. Excuse me. Yeah, sorry.

It's been a while since I've read my own book. To a sub-market, right? So let's say inside of wealth, it's not just like I'm teaching you how to become wealthy. There's like, there's these sub-market inside. Well, there's real estate you can be used to become wealthy there is internet marketing become wealthy there's stocks there's and there's all these sub markets within there right initially whoever broke out

in sub market like blue ocean boom all the money start happening but then some other guys like well I know stocks too maybe I should jump in and teach this stuff maybe I should create software that does this or whatever right and so those red oceans start becoming or soon excuse me, those blue oceans start becoming bloody and red again and it gets harder and harder and more competition. And so that's the market that you guys are in today. And so you can come in and jump into red ocean,

the problem is that you're competing for people's attention for the same kind of thing and it's just as difficult. And so the next phase of that is then coming down to the third level which is the niches. You develop your own, you create your own niche. And I purposely don't say don't find your own niche because if you're finding your niche, it means you're jumping into a red ocean.

But you're developing, you're creating your own niche within this ecosystem, right? One thing he said that was so cool, and I want to come back, he said, he said, your niche needs to come out of a red, bloody ocean, okay? So he says, if you don't know what your red ocean is that you are breaking out of,

then you're not doing it right. Like you didn't pick the right thing. So for example, let's say it's this example of relationships, you know, health, wealth, and relationships, right? Relationships, shaving, so shaving now is this bloody thing, right? There's all these thousands of people

selling shavers and shavers and stuff. And so like, you need to know like that's the bloody market. And then your goal is you're building your business to look at that bloody red market. And then you're going to be actually throwing rocks and then throwing stones at them. This is how you separate and become this unique, different thing. You have to be able to, to see the sub market, the red bloody ocean and throw rocks at it. So if you're in the shaving market and you're looking like, man, this is a bloody market. How do I, how do I create something new, create a new niche that gives me the ability to throw rocks at the ready or the red bloody ocean.

Right. And so, you know, he talked about some examples. One is like dollar beard club. Oh, like you shave like, oh, you're more on like real men don't shave. And like now they can throw rocks at the red bloody ocean that they are, they are, they are breaking off of. Right. Um, think about this. Like I've seen this in the last year, right. With stocks. Like, so there's wealth, right. And then inside of wealth, there's like the stock markets. And then inside of stock. Now there's this magic thing that's become a sex exciting called cryptos. Right. So why like cryptos, people have crypto offers,

have to go back to the red bloody ocean of stock investing, things like that. And they have to throw rocks at the current, like the red ocean that everyone else is in and they're fighting in. You have to throw rocks at it and that's what separates you and creates your blue ocean, okay? Now cryptos become bloody, right?

So now it's like if cryptos is this bloody red ocean, like what is the thing that I got that I can look back at that, the crypto red ocean and I can throw rocks at this. Like everyone's doing cryptos this way and this is Like, what is the thing that I got that I can look back at that, the crypto red ocean, and I can throw rocks at this. Like, everyone's doing cryptos this way, and this is wrong, this is bad, and you're throwing rocks at it,

and then boom, that creates the separation for, boom, your new blue ocean. And I thought it was really unique. I never thought about it in that way that you have to identify the red ocean that you are building, that you're coming off of to build your new opportunity. So you gotta find that, and then you have to throw rocks at the red ocean. And that's how you create that

separation that, that creates your blue ocean. And it's just fascinating. So if you've got a business right now and, and, and I was asking, well, what, which one of the three markets you're in health, wealth relationships? You got to tell me that number two, then from there, what sub market are you in? I'm in internet marketing. I'm in stocks. I'm in real estate. I'm in whatever. Okay. You figured out that. Then it's like, okay, now you figured that out. What are you doing to throw rocks at that to break separation, to create your blue ocean? Oh, you guys getting this? Does it make sense to you guys? If not, let's do it again. It's huge. It's a big, even for me, it was like a big, like light bulb in my head. So thank you, Steven, for explaining it that way.

Again, same framework, but looking through someone else's lens, it's fascinating the different tips and ideas you get. Again, because it's not different. It's still three markets, sub-market niche, but now it's like, how do you create that niche? It's coming back to the red ocean, identifying it, throwing rocks, creating separation, and boom, that creates your actual blue ocean. It gives you all the things you need for your sales pitch, for you launching and introducing your new opportunity.

All those things come out of that magic. So I hope that helps. Like I said, it was super cool. I loved it. There's so much more gold. He was dropping in there. It was amazing. But yeah, it was really cool to see someone else teach a lot of your principles through

a different lens. Like, oh, so fascinating. So I was like, I told him afterwards, I was like, I enjoy you teaching a lot better than I've a different lens like oh so fascinating so i was like i told my friends like i enjoy you teaching a lot better than i've ever taught it so that's awesome anyway so hope that helps you guys figure out your your three core markets which one you're in figure out your sub market find that red bloody sub market that the money's already in the customers are in that's the thing like if a lot of times people build these businesses and they launch and there's no customers like like find a red bloody market.

There's tons and tons and tons and tons of customers already there. All like the more competitive, the better. And that's where you create your separation. You think, cause then it's like, you're going back to those, uh, to those red bloody oceans to get those customers to come to you. That's like, how do I get traffic? You identify that red bloody ocean where all the traffic's at. And then you jump in front of there and you're like, Hey, and you throw rocks at the red ocean that are currently swimming in.

They're like, Oh my gosh, he's right. Boom. And that's what brings them to your new opportunity to your blue ocean. So cool. So amazing. It helps you guys.

I'm going to go work today, get things prepped for operation underground railroad. Amazing stuff's happening. Appreciate you all. And if you got anything from this, please go to iTunes, leave a comment and, or share this with your friends, family members, and other people who you think this would help. Thanks again, you guys appreciate you all. And if you got anything from this, please go to iTunes, leave a comment and or share this with your friends, family members and other people who you think this would

help. Thanks again, you guys. Appreciate you all. And we'll talk soon. Bye. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dotcom Secrets and you can get your free copy at dot com secrets dot com inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non-vc backed sass startup company in the world