The Russell Brunson Show - Tiny Challenges for Every Size Business with Richmond Dinh

Episode Date: June 10, 2024

Group challenges can be wrought with fear, especially when you’re doing a challenge for the first time. But whether you’ve done zero or 100’s of challenges, pivoting your business to using a ‘Tiny Challenge(TM)’ will not only give you momentum, but unlock your ability to charge more for the same amount of effort. This is how Richmond Dinh is leveraging tiny challenges - plus how Russell’s going to use it at his own level of the value ladder! Follow Richemond Dinh to see his next Tiny Challenge(TM) @coachrichmonddinh https://www.instagram.com/coachrichmonddinh/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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like what if something happens to my social media or you get cancelled or things like that, or you can't run ads. And, you know, like what a great way to, because you're always going to have your list, but you can just keep on doing this. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start,

grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast. Today's podcast episode is something that I think is really unique and different. And as you will see, when I go through the interview, I start freaking out about halfway through because the light bulbs start going off in my mind. So I have this guest coming on because I wanted to figure out more ways who someone who's a brand new beginner who wants to be successful as a coach or a consultant can do it without having to go through all the stress and anxiety and all the fears that most people go through. Right. And so during this interview, we talk about a concept called tiny challenges. And it's the opposite of doing a big challenge. You try to get thousands of people to register and do these big five-day challenges. They're all choreographed

and everything. Instead, it's doing challenges with just one person, which at first sounds crazy. Like, why would I do a challenge with just one person? But I heard this person doing it. They've helped over 200 people to do this now and using these tiny challenges to get their first sale and their second sale and grow into actually really big, legitimate businesses, uh, which is really fascinating. Uh, doing this way, you don't have to buy ads. You don't have to like build a funnel. You don't have to like have technology. You don't have to have a zoom account. You can literally just do it on the phone. Like it's, it's a powerful strategy that I'm excited to share with you guys today. So for the beginners, this is going to be amazing for you. Now for the more advanced people,

this is where, again, I, my whole thought going into this interview, this is going to be amazing for you. Now for the more advanced people, this is where, again, my whole thought going into this interview is this is something for beginners. They're going to love it. And halfway through, I have this, like you literally watch it. I'm like, I just had, like my mind just got blown. And like, let me tell you what I'm going to do with this. I started sharing with it and we kind of started iterating and riffing on it and it was amazing. So if you're an advanced marketer, I think I'm going to be using the strategy to start

selling $250,000 days. And so yeah, it'll work for either of you guys. I promise you, this is going to blow you away. Um, my guest today's called, his name is Richmond. In is going to share with you guys a concept called tiny challenges. It's one of the coolest new innovations I have heard of in a long time. So cool. In fact, this is something that I'm going to be focusing on doing here in the next.

In fact, my guess is by the time this goes live, I've already done it. So, um, there you go. I'm implementing fashion. We beginning and edit these videos. That's how cool this is. So with that said, I hope you enjoyed this interview with Rich Madin. Hey, everybody. Today, I've got a really special guest and I'm excited to talk to you about something really cool because a lot of times when people start a business or they hear people talking

about, I did a webinar. I had like 10,000 people or a challenge and all these things. A lot of times people who are beginning get overwhelmed and it's like, man, I can't do that. Like I don't have the ability to have a challenge with a thousand people. Or if I did have a challenge, a thousand people would freak me out because I got a thousand people I talked to and it's very overwhelming for people who want to be a coach. They want to be a trainer.

They keep hearing these big numbers people talk about, but they get scared. And so the guest I have today is actually someone who I've been watching for the last few years, one of my favorite people in our community. Super excited to have him here. But he started doing something recently where he was doing these little tiny challenges, mini challenges, tiny challenges. And I wanted him to kind of talk about this. I think for any of you guys who want to become a big coach someday or whatever that thing might be, but you're at the beginning, this is one of those powerful simple easy ways to get started right out of the gate and so uh our guest today is richmond din richmond how are you doing today very good thanks for having

me on russell yeah he flew all the way from australia to be with you guys here today to uh to share this but he's there inner circle means they um you've been in the certain in our inner circle now for how many years yeah a bit over two years now two years i've got there two years painful yeah he prepaid for two years he's like i'm not leaving so he flies to boise a couple times a year from australia which yeah it's been i mean it's been so good i mean it's it's the only time i fly out of australia now it's just for these events and that's i mean it makes makes the year really fast and really fun do your family think like boise idaho must be this huge like tourist location because we keep going there every day i I tell them how amazing it is. I'm so surprised on how beautiful the town is. It's just,

yeah. I mean, I'll bring them here one day too. Yeah. That's awesome. All right. So let's get to this. So first off, I want to understand how you even stumbled upon this, right? Because I think most people, they do a challenge. Only a couple of people showed up. They think it was a failure. And for you, it became like everything. So I'm just curious the backstory behind this. Yeah, well, the backstory is four years ago, I heard about the idea of doing a challenge. And I was, I guess, I wasn't fully a beginner in my coaching journey,

but I wanted to run a challenge because it just made sense to build trust. But I had all the fears that everyone has. What if no one shows up? What if they do show up and they ask a question, I couldn't answer it or worse yet, like how do I market it and how do I do it and what topics do I teach? And there's so many things. I wasn't speaking much back then as well. And so I've never really consistently speak to an audience five days in a row for that long. And my biggest fear was like, hey, if no one shows up, it's not a big deal because no one knows. And that's okay.

But my biggest fear was what if one person shows up? That would be the worst. And I thought about it. I thought sometimes in life the worst things can be the best things. And if you can't, that's why you must. And if you don't have the money, that's why you should join the program because you don't have the money all the time. And so I asked myself the question, what if one person did show up? Like,

would that be such a bad thing? I thought, well, not for them. Like that would be the best thing for them. A one-on-one challenge. 100%, like one-on-one time. And that would be a far superior offer for them. And then I thought, and I probably would close higher as well and it might be a really cool thing. And then I got used to the idea about, you know what, actually, that might be actually a really good thing. And so I just went for it and I thought, yeah, I'm going to do this. I'm going to do this one-on-one challenge as a worst-case scenario but as a primary vehicle.

And then it blew up into this crazy thing because I found all these other benefits around it. Because the traditional challenge, you got problems of what date should I do it on? What time? Like if I'm catering for the international market, should I do it 8pm, 8am, all this kind of stuff. But a one-on-one challenge, you can do it anytime. It's an agreed time between you and the other person. It can start on a Saturday. It doesn't have to be the same time every day. You can have one day break. It had so much flexibility and it took all the pressure away from running a traditional challenge and it took all the fear away.

And that's how that was born, the whole one-on-one challenge. Interesting. When you talked about how like if one person showed up, that would be like the scariest thing in the world it reminded me the very first live event I ever did it was actually right by the airport downtown Boise and I just been to a Dan Kennedy event he was talking about doing events I'm gonna do an event so I remember we we uh we read it we got some direct mail lists we've sent some postcards to people we ran a radio ad and we had like a hundred people sign up for this event and we're gonna do it three times during the or they was like morning afternoon night and the very first one i think we had how many people

supposed to come but like like 10 people showed up and it was like he said okay 10 is fine and we kind of did the thing and i think the room was set for like 30 people so it's kind of like they were sporadic but it wasn't that bad and then that was the first one the second one that happened around lunchtime or whatever only two people walked in and one sat in the very back and one sat in the very front and i felt that the very front. And I felt that like that fear. I was like, Oh no. And I, you know, you know me, I talk fast anyway. And my 90 minute presentation, I delivered in about 13 minutes. Cause there's two people where I got so nervous. I was like, and it was done. I was like, well, thanks for coming guys. And then they kind of just awkwardly left. It was. And then the last

one, I think we had another like 12 people came to the last one. So it wasn't as't as bad but the word like the one that had the most fear for me was not the one ton of people was one with almost nobody so i understand that conceptually to scare someone from even trying because both sides are kind of scary right you get a thousand people that's scary especially if i'm new you get one and so when you did i'm curious like you had the idea was this was it more so you became okay with the idea of one, or did you orchestrate this to only be a challenge for one person? How did that work? I first became okay with the idea of one, but then I thought my, cause I'm always asking myself the question, if I had to start all over, what would I do? And when I started seven years ago, there was no challenge. Like talent just wasn't really a thing. Um, but I would start on like

one-on-one pro bono. Like that's what all coaches should do. And I thought, cause that's what I did. I did one-on-one pro bono for like six weeks, one call per week. And I thought, wow, if we did a one-on-one challenge, it'll compress that pro bono journey from six weeks into five days. And you're basically six X-ing the speed of result

from experience point of view. But then you get the re-sign opportunity because it's encompassing the speed of result from experience point of view. But then you get the re-sign opportunity because it's encompassing the challenge and it's more attractive. I thought that's actually, that should be the way. Like that should be the way for every beginner starting coach because pro bono, we all have to do it anyway. So it replaces the whole pro bono journey. And then the more I thought about it, the more I thought, this is crazy. Like this is going to reduce every stress or overwhelm or anxiety anyone has from even doing a challenge to 20 people or 100 people. And it's just a great way to start as well to build up your skill set in presenting because there's zero presentation skills required. It just can be done on the phone.

You don't have to be good at tech because it can be done on the phone or just whatsapp video or whatever and it removes all that away and then you get to learn how to craft your messaging learn to see what offer sticks and from that it was like this this is the way like for and we've got students like who've made a hundred thousand dollars just from this faster than ever yeah just from the tiny challenge the one-on-one challenge. I couldn't believe that they could get to 100,000. I thought, yes, this would be a great way to get to your first 20, 30, 40, 50,000 for sure. But they're doing all the way to 100,000.

Now they've got a couple of hundred hours of coaching experience up their sleeve as well. And from a competency level, it's huge. Okay, so walk me through this. So someone decides they're going to do a tiny challenge. Is that a trademark? This is yours. Well, I'm going to give credit. I did trademark it. Yeah. And that was correct to Pedro. Cause I was at Pedro's house and I said, Hey Pedro, like, you know, a lot of your beginner students, like the group challenge is overwhelming. We've actually been teaching one-on-one challenges to help him get the first

25, 50 K. And it's like one-on-one what's that? Like done one-on-one, like you market it as one-on-one challenges to help him get the first 25, 50K. And he's like, one-on-one? What's that? Like, done one-on-one? Like, you market it as one-on-one? It's like, that is crazy. That solves everything. And I said, yeah, it does. And I said to him, look, this is what we're teaching.

And he's like, you got a name for it? And I, no. He said, well, you got to come up with a fancy name because otherwise, you know, you got to have a good marketing angle. So we were brainstorming, which we should have called it like the mini one, or, you know, market. got to have a good marketing angle. So we were brainstorming. We should have called it like the mini one or, you know, market. And we came up with Tiny. And Tiny was just the perfect name.

And then he said to me, Richmond, like, that's the name. And you've got to go trade market. Like, okay, I'm going to go trade market. So that's what we did. Oh, that's cool. So Tiny Challenges is a thing. It's official. Okay, so walk me through just how it works.

Like, what are your students doing? Or how did you do it? I'm just curious, like from everything, how do you structure, what does the offer look like? Like what are you doing day by day just to kind of help people understand what it looks like? Yeah. So, so it's different from a group challenge because it's not done, like obviously it's not done to an audience where you have to make it relevant to the room. So you can tailor the content specific to what they need. So the biggest difference on call one, I go through like a framework called like the 5S, which means you can identify what are their fears, frustrations,

what their future, like what do they want in the next five days, in the next 12 months? Where have they failed in the past? And then what are they afraid of trying? And so we get all this data on call number one, which is data is dollars, right? And you can get all this data on call number one, which is data is dollars, right? And that's, you can't get that data from a group challenge. And so they get that data and then we kind of say, okay, good, this is what you need. The challenge is topics are going to X, Y, Z, but because I'm hearing this, I might just tailor a little bit to what you're looking

for over the next five days. And then when it comes to presenting the offer, it's as simple as because most brand new coaches don't know what to offer. It's like, hey, have you loved the five days? Like, yes. If I was to offer you something for $3,000, what would that look like to you? And they tell you what the offer is. And then you do that five times, you've got a proven offer. And then you can now create a proper offer from it. So it gives you the data immediately without having to try to second guess

what should my offer be because you're, yeah, it's so good. The data you get from this is amazing. And that's why when they transition from tiny to group challenges, the message is on point, the hook is on point, the offer is on point, and they're not going to do a challenge to a hundred people and flop it.

Yeah, that's so fascinating. I think some of the problems a lot of people have is they don't, they've never tested the messaging tested the messaging the any of that kind of stuff like one of my favorite stories uh jamie cross who's been in a circle for a long time like um she came in as soon as she learned about funnels within like she launched her first funnel within like eight months to comic club and within like a year and a half the two column club acts like really fast and i asked her how did you do this she's like well i spent the first two years of my business going door to door pitching pitching my soap. And then I did farmer's markets, pitching

my soap. And she had done so much by the time that like she did a funnel. It was like, oh, just pitch my soap. I've done it a million. I know what people's concerns are. The hot buttons, the thing that when someone's walking past a farm market, it gets them to stop, right? There's my hook. And like, she knew all those things because she'd done it ahead of time where most people like, oh, my funnel doesn't work. I tried this thing. Nobody bought, no one clicked on my ad. And they're just, cause it's the first time ever doing it, right? They have no idea what's actually important. Like you said, the data is powerful because really quickly,

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And to get started, LinkedIn is offering you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit that's linkedin.com slash clicks terms and conditions may apply linkedin it's the place to be to be so how do how do um like how do people get their first client is it something they're i don't know if you're buying ads for these talking one-on-one to find someone how do they get their first client for something? Yeah. Well, we'll recommend like, um, to first of all, reach out to their immediate contact list, family, friends, friends of friends, acquaintances, people they know in the past. And, um, if they got a social media profile, like just put a post up that I, Hey, I'm offering a one-on-one thing for five days. Um, that kind of post there and start there. Like most people

were about to get 10 people from the immediate circle, like very, very easily. I mean, unless they haven't been a good person to the people around them, but nobody likes you. Yeah. Which, which is probably a good thing because it tells you what you need to work on next. But we haven't had a problem with people not being able to get it organically first before they were to run ads. I mean, actually no one's needed to run ads for this. It's just very easy because on the last day we have a referral strategy too. It's like, Hey, if you love this, I would love to, um, two of your friends would love this same experience. And that's kind of how we grow it. Okay. And then would they, would they, in theory, would they do the next one with two people or were they just two separate? Two separate. Yeah. Like, um, I would recommend they do it at least minimum 10 times.

And so if they're selling a $3,000 offer or 5,000, they're going to make about 30 to 50,000, right? The reason why that's important is because doing it 10 times actually takes less time than doing a challenge, a group challenge, because it's delivered one-on-one, like a group challenge, as you know, a lot of marketing, a lot of hooks, a lot of ads, a lot of all this stuff. So the time it takes to do 10 tiny challenges is actually the same, but they get to present the offer 10 times and iterate 10 times and get 10 points of data. And so it's almost impossible to get 10 no's in a row

because you're always iterating and getting feedback. Yeah. Okay, so step one in this process they go out there they message their the warm audience whatever it is telling them that they're doing a five-day challenge one-on-one if they're interested to contact them do they filter like like if you like someone messaged like i know this person's broke or this person's not going to do like like how do they how do they pick the right person to take anybody how does yeah there is there is a criteria so we do have a filtering process um we call it a commitment piece and so the commitment piece once they agree okay does this

work for you like the times work okay the final thing is and there's three types of commitment pieces we we recommend the first one is um just donate 20 to charity of your choice and the way we frame that is because once you give you open yourself up to receiving it's a good thing to do and so just send me the screenshot once it's done and they do it, they can do that. The second thing is a commitment letter. So do you have like a pre-written letter and say, I just want you to feel like I, my name is, you know, Russell and I commit to it and they copy the letter, send it back to you. And that's a commitment piece to say they're going to be committed to do it. And then the third one, you could charge like a very small price point,

like $17, $27 refundable deposit just to make sure you're getting in the right people. But the crazy thing is there are no time wasters in a tiny challenge because no one turns up for five days to waste your time. People will download a free guide and wait. You know what I mean? No one does that. People, if they're going to waste time, they people will download a free guide and wait. You know what I mean? No one does that. People, if they're going to waste time, they'll go to other methods, but they won't stay for five days unless they were actually wanting change. So you're actually qualifying them through the five days anyway, because otherwise they wouldn't show up. They actually want help. Yeah. Interesting. Do people do all three of those or pick one?

Yeah, just pick one. Yeah. I just tell them, Hey, pick which one resonates with you the most. And then use that as your commitment piece. I just had a big idea that I'm going to share at the end based on what you just said, because you just blew my mind or something. But I, so if I forget everyone, YouTube, remind me to come back and drop this one. Cause I said it like I had like a million dollar idea, right? As you said that. okay. So remember, I'm coming back. All right. Okay. So the message to friends is a filtering process. They come through.

There's a five-day challenge. Day number one, you said it's the five Fs. Walk through the five Fs again. Yep. What's first of all, paint the future, meaning what do they want? What's their goals for the next four months? Where are their biggest frustrations? Where have they failed in the past?

Where have they tried and failed? Fourth F is what are their fears? What are they most afraid of? And the fifth F is framing. So framing the sale, right? And so asking for permission to be able to sell to them at the end of the five days. Hey, if you've loved this

and this has been in Meg's experience, would it be okay with you if I present to you what working with me on a paid basis looks like on day five? And so you're getting the permission there. Very cool. Okay. Now that's day number one of the challenge. What happens now on day number two? Day number two is content piece number one, which is kind of following your framework. What's your opportunity? What's the way they reveal some sort of framework of their system of creating a result. And then they sign homework after that.

And the homework is done on the call. And then Q&A after the homework. We do the homework with them on the call. Yeah, yeah, yeah. With challenge homework, what we suggest is make the homework small, meaning like all tiny. That takes less than five minutes to do. Because when you leave people to do the homework after the call, they don't do it um but it also gives them the time it's kind of kind of like running a workshop or creative event like when you do it on the event on the call they just

move faster and so we wait like just wait and then they can send it into you or text you or whatever it is but you're just giving them five minutes to do it yeah okay very cool so that's the content that's going to be happening so content piece one day three is content piece two day four so then when you transition to the pitch how does that yeah yeah so day five day five is recap and the five days let's recap what we did in the last five days amazing um then we asked for, um, referral. Hey, remember referral. Uh, if you love, can you think of two people that would love this? And then we transition into the, the offer. And so at that point it's like, Hey, remember day one, I mentioned if it's okay by presenting what working with looks like and you transition to the offer. So the reason why we do it in that

sequence is because we want to make sure that they feel good about the five days. So we do a quick recap and then they then they refer to people, they're feeling good for that. And then we're going to the offer and then present the offer, handle objections. And maybe for probably half the people, they'll need to book in that sixth call for, you know, another enrollment call because they need to think about it.

Oh, gotcha. So if they don't have it, then you follow up the call to do. Yeah, if they don't buy on call number five it's like we'll book in call number six to you know um unless it's a hard no and then you know just let it go get the data get the feedback which is the more important part yeah i just served you for last week why are you that i would assume at that point someone who's spent that much time investing in them they almost feel obligation at the end of like wow like yeah they put a lot into that and make sure here's the thing that blew my mind too um i had a client who sold a fifteen thousand dollar program off a tiny challenge like and that makes sense because because um of course you could sell something higher because there's more intimacy and so i

had a lot of people saying oh but richmond i Richmond, I've been doing group challenges and it's not really working. And maybe they've made $30,000, $40,000, $50,000 and they feel like they're taking a step back by doing this. When in fact, if they've got the experience and that skillset and they're good at what they do, imagine they could sell a $20,000 program. And I believe that would be very, very possible. Like you would do that. Yeah. Let me tell you my million dollar idea I had five minutes ago. When you were saying that, I was just like, because first I'm like, oh, this is such a

good thing for beginners. And all of a sudden I was like, okay, what if I want to do this? What if I said, I'm going to do a five day one-on-one challenge and I put out to my audience at this point and I'm like, you're going to five one hours with me. We're going to do a process and a framework to get you, and maybe it's webinars. I'm going to help you to structure and build out a webinar. It's $100,000 for a five-day challenge. One-on-one with me. I think I could sell that. I think I could sell five or 10 of them, maybe one a week for the next 10 weeks, right? And then structure that into five days.

And at the end of the five days, just say something like, hey, based on this, you know, you spent a hundred grand for this. I have a $250,000 offer where you actually come out here for a full one day. We're going to build out the rest of it. And you have a chance to do a presentation of my event or whatever, do webinar, you know, and it's 250 grand. You already spent a hundred. So we'll apply that.

So it's like a 150 grand. You do that. Like I could sell a hundred grand tiny challenge into a $250,000 consulting day. I think that is so cool. Isn't that interesting? That is so cool. I'm just going to add challenges.

Like, cause I think about like the big challenge tiny challenge because the big challenges are like i love big obviously i love big challenges a lot of people a lot of mass but you know you're selling you're selling a thousand dollar offer whatever and so there's like you know there's the people want premium the people want low ticket so it's kind of like you're targeting this this group in the middle but i think with tiny challenges again you can you can target that but you can also just shifting around. Like if Dan Kennedy charged me, you know, 50 grand to do five one-hour calls with me for a week,

and they end up at pitch, I get to come hang out with him, he's going to write my copy for like done. I'm going to think twice about it. You know what I mean? Like what if I just did one or two of those a month? Anyway, I don't know. That's just kind of an interesting mind blow. I would do that. You just had me. Yeah.

Now they've got me thinking. Wow. That's amazing. All right. this is now tiny challenges too huge shout anyway oh that's cool okay sorry back to it doesn't have to be five it could be three calls we recommend minimum three calls maximum seven calls so three to seven is a sweet spot five is a good number very cool okay so now i wanted some data based on the clients and students you have going through this process. Like what, and I know with close rates,

it's all over the place. I'm curious, like what's, what is it looking like? Is one out of 10 or something? Three out of 10. Three out of 10. We've never had someone do zero out of 10.

Like it's, the average is three out of 10 in the first 10. And then the averages go up on the next 10. Then it becomes four out of 10. And the next 10 is five or six out of 10. They just get better. so um our record student she's done like 55 of these and her first 10 was like three out of 10 but then towards the back end she was closing seven out of 10 it just became and that's she became addicted to it she didn't want to do grip challenges it's like this

is way better yeah it is it just was working what price point uh was she selling them kirsten five thousand five thousand you didn't start five then the first one's two thousand and it went up you're more confident yeah of course yeah um and then the fulfillment like you said that you asked them kind of what the fulfillment looked like but traditionally what is it is it more is it like doing more one-on-one calls yeah more of the same more of the same so um so basically they got five days of one-on-one and then you're selling like what you said, like a one-day one-on-one or they usually sell like three months or six months of one-on-one coaching.

Yeah. That's so cool. Yeah. You want to hear something really cool? Yeah. Because the next stage is people think group challenge is the next stage, but actually one of my students did what she called

a hybrid challenge. I'm like, what's that? Because she transitioned from tiny to group, but then she had like 10 people in the group. Only five could show up. And then I said, what did you do with the other five? I did a tiny challenge. And so it was a 100% show up rate for a small challenge,

and she called it a hybrid challenge. I'm like, that's amazing. And so 100% show rate. So she did group to people who could show up to the group calls. And then the people couldn't show up. She did them one-on-one. Interesting. What if we did, I just have another idea.

What if you did something where, again, I'm thinking about my life. If I do $100,000 five day with somebody, but then that people pay $1,000 to listen in and just watch it. Whoa. Because then it's like you get the $100,000 a person and you get 10 people to pay you, you know, whatever. That would be huge. Or 20 or 30 people. That could be really fascinating you get the a hundred grand as a person and you get 10 people to pay you, you know, whatever. That would be huge. Or 20 or 30 people. That could be really fascinating. Like the decade in a day.

Like a hundred percent. Yeah. To watch other people get coached through it would be fascinating. That was more valuable for me than, than that day. Yeah. Yeah. Richmond flew 18 hours to Boise, Idaho for a 15 minute consult with him. But you were in the room for one day and then you flew back out, which is crazy.

And thank you. That was amazing that you did that. But yeah, there's something valuable about that. Like, I wonder if you could sell tickets to, anyway, sorry, there's so many, there's so many iterations off of this that are really interesting and fascinating. Man, I want to do one really bad right now. Anyway, sorry, I digress. Yeah. And you'll be tracking the best clients too for that, for what you're thinking. It'll be amazing. So cool. 10 minutes, you can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your home address private and stay safe.

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Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bill so you can grow your

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You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you, so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Okay. My next question for you then. So you talked about how some of your clients have gotten these high, you know, it wasn't just like they made 30 grand or like they're getting high levels. Is it mostly just they keep doing it or are they moving from one thing to the next? Or

like what are the other ways to keep increasing the prices? Or increasing the price of the offer? Or just the, what they're making through these funnels? Yeah, so they just keep on doing the same. Like this, you never run out of leads because, I mean... You only need one. Yeah, you only need one, exactly. You only need one.

Put an ad out, spend $30, that's it. If you wanted to run ads, like, I mean, it's too easy. You maybe could 10 people apply, but the shop rate is 100% because it's the reason why people in a shop is either not relevant or the time doesn't work. But it's a tiny challenge. So the time always works.

Yeah, the time works whenever they're going to schedule it. Exactly. Oh, it's so fascinating. Huh. This is like one of the most simple, most brilliant things I think i've ever heard yeah it's cool because you're structuring it as a challenge you can think about this like when you're doing pro bono work you're selling coaching calls i'm gonna do six coaching and

expecting coaching calls the challenge is different right you're like you have the ability to set the tone on number one and the ability to sell at the end because it's framed in a way that's not like wait i thought i was getting free coaching. You know what I mean? Exactly. Exactly. So I believe in the next six months, um, well, once tiny challenges become the thing, there'll be no more pro bono coaching. Like,

like tiny challenge will be the immediate next step. Like pro bono will be dead because it does the pro bono in one. Yeah. Yeah. So fascinating. I didn't know. It's actually, cause lead gen simple on this

the funnel simple the follow-through simple the sales script is simple the tech the tech is simple and the hardest is to help someone make the first 10k like that is the hardest dollar yeah man it's such a cool thing well dang what are we missing what are what are other things people should be thinking about with tiny challenges i would say um i'm legit like blow like right now you guys freaking out a little bit too oh i i love you i love your million dollar idea like that is better high ticket tiny challenge wow yeah think about like any market that's working i'm thinking because for me it's like even doing a big challenge like you said there's a lot of work that goes into like maybe doing a big challenge I'm like this would be something simple like I could just have one client a week to go through probably I'm spending an hour a day

in my week for this really cool thing that leads to a million dollar day or whatever those things are at the back of it like that becomes worth my time even because initially I was thinking like who's going to spend the time to do a tiny like one-on-one challenge like like in my mind I think it'd be a complete beginner because it's not going to worth your time. But even at my level, it's like, it's still worth my time. If that was just structuring the payment differently, but the same outcome, the same, the same thing. Yeah. Yeah. It's amazing. Yeah. Maybe, you know what, maybe I'll, I'll, I'll borrow your idea and I'll, I'll run the first one, let you know how it goes until one-on-one. We're going going to race because I'm going to do it tonight

because I'm going to do my best I was just thinking just how cool would that be to anyway it's a whoever's the first one

is going to get the best traction because it's such a unique thing that everyone's going to copy us so we got to make sure we implement this before this video goes live on YouTube by the time you guys see this

it'll be live and relaxing and happening which will be amazing okay I want to transition a little bit so what I'm excited for is when you first kind of present this idea to me and you've been in inner circle for a long time, it's been fun watching your journey and seeing the things

you're doing. But I didn't know that you were doing these things and you'd messaged me saying, Hey, this is something I think that everybody in your community should be, should learn about and understand. You kind of walked me through just kind of a quick version of this. I was like, Oh, that's really, really cool. And so this year as we were planning out Funnel Hacking Live, it's cool because this year the event's going to be a little different than years in the past.

It's going to be a virtual event, but it means we'll be streaming all around the world. It's Funnel Hacking Live International. We've got huge audiences in Brazil and all these different countries that we'll be streaming into. So it'll actually be the biggest

Funnel Hacking Live, even though it's virtual. But I wanted to structure it in a way where it's not just, um, you know, like some fun like lives, a lot of like random cool presentations about different things you could do. And last year's fun like lives all about the linchpin, very specific. And this year I wanted to transition where the very first day is all about how to go

from, from I'm a startup business owner to my first million dollars. Like what? That's the first day, right? And the number two, like how do I go from million or sorry, startup to like six figures. Day number two is like six figures to seven, day seven to eight and day uh four is is eight and beyond right so day four we have a couple billionaires who can come speak which is really really cool but day number one i'm like um i'm like what are the things that anybody could do right out of gate and uh you are actually the very first person i've asked to speak from i can lie this year

because i wanted you to show the things i think it's for so many people who've been struggling for so long you know they get they struggle with the tech the complication the strike all the so many things to be successful we're here if you have a message if you have something that that can change somebody's life legitimately like you can do this that fast that it's not going to cost you money and you know you have to learn you have to learn a thousand things just like you're out of the the races so i'm pumped to this would be the official announcement was watching um that you're speaking of photo hockey live this year go deeper into this whole this whole model and um i'm excited because um i'm excited to just to see other case studies of people who are actually doing this you

know um how many people you had kind of go through this process with you so far we've been teaching this for years we just didn't even have a full name for it. And since you have a name too, that becomes amazing, which is a lesson for everyone as well. Prioritary name. That's true. That's true. The power of just having a name and giving it a name. I would say 200, like a lot, a lot of students, particularly in the last 12 months, when we really made it the main thing, like the main thing. It was always like a side thing, like an extra thing, but now it's like the main vehicle. And so the results have been the fastest results we've ever seen and with the least limiting beliefs, like imposter, all those things,

fear of judgment, all that kind of stuff that comes through. There's not much of that. I mean, there's a little bit, but not much. It's not enough to stop people from doing it. Yeah. So cool. Will you throw out a couple of the industries people are doing this in just to get an idea of like, it could be almost anything. Yeah. The most, the most interesting one was, or two, Qigong. I've got a client who's like, learn Qigong, which is like some sort of, I think it's like Chinese martial arts, kind of like Tai Chi. And an accountant, like she was like,

no, accountants will not do a challenge. You gotta learn a tiny challenge. But of course they would, because there's a problem you can solve in less time or easier for them. Of course they're gonna wanna do it. And yeah, an accountant doing a tiny challenge is pretty cool.

Yeah. It's fascinating when you think about this, and I've noticed this when you're selling anything, like the more time you spend with a person the more likely they are to buy something right this is why i'm such a big believer in podcasts because you know they may see instagram or they see different things in short form but as soon as they you can get something on your podcast they spend an hour with you every day you know like or once a week whatever like you spend so much more time they're way more likely to buy from you in fact when we first launched my inner

circle back in the day was fascinating because you know, you know, I didn't know who, like we put it out there to our whole audience. People showed up and was fascinating is of the a hundred people who joined the inner circle during the very first time we ever launched it. Uh, it was like 90 some odd percent of people, um, had came into my world and then they listened to the podcast for like eight months, a year. And then they were, they jumped in and signed for the circle. I was thinking twice, like that was, it was the more, there was a direct correlation with how much time i spent with somebody how much money they were willing to spend with me and this like the tiny challenge you're spending five like you have so much time with somebody like like to prove yourself to show that your stuff's working all

the kind of things like they're so much more likely you're taking you know a month and a half worth of them listening to podcasts you're catering it directly to them spending the time they're seeing the value and then um as long as you're the next logical, logical step, like, Oh, here's where we're going to go from there. Like it's, it's, uh, and it's quality time too. It's way, it's the most intimate time you could have with someone directly. So I guess those five hours will be equivalent to potentially 50 hours of consuming content on YouTube or podcasts or anything. It's just so intimate. They feel like they've known you forever because even after a five day group challenge, you never, it feels like I've been here for, I feel like they've known you forever because even after a five-day group challenge it never feels like i've been here for i feel like i've known you forever and it feels like you've been in a challenge for such a long time you lose

this as a time but in the tiny challenge that that whole time perception is exaggerated even more yeah oh so fascinating well thanks man for sharing this i cannot wait for you to be speaking fun hockey live this shows with everybody in the world in the show specifically exactly how they can actually you know but even this video alone like i've got 500 ideas on different things i can start doing like immediately in fact it's what's so cool jamming out with you because like um i love how when you hear great ideas you just take it to like to the next level if we do this yeah well it's funny because i'm not gonna lie when you first start talking this like in my head i'm like i will never do this ever until like that thing clicked and i was like i can actually do this because it's funny like you know inner circle

we've got eileen who doesn't her she has her 250 000 consulting day and myers got his 350 000 like things and i'm like i don't even have the guts to offer that i mean how do i even offer that to somebody you know what i mean like my email my list about like how do you even but i was like this would be the way this is exactly like if i went out to my list and said we're gonna i'm gonna do i'm doing five five day one-on-one challenges people it's gonna be 100 grand each and at the end of it i'm gonna pick two of you guys to do a private you know they knew ahead of time like it's like they're all fighting for i don't like i'm gonna be the best i'm gonna be a student because only two of them gonna have the thing you know whatever it might be be super fascinating it's fun for me too because um you know about this

project but i'm uh building this huge library and we ended up transitioning. We're buying a movie theater, right? Which is really cool. So it's this huge movie theater, but we had to rehab it. So I got a lot of money to rehab it, but then I don't have enough to finish the project. So I'm like, how in the world, you know, on month 12 of this project, like we need a million dollars today. I'm like, how am I going to pull out a million dollars? And like, this literally gave me the idea of just like, oh my gosh, every time out a million dollars? And like, this literally gave me the idea of just like, Oh my gosh, every time the next construction loan,

you know, I could go to a banking, but instead of going to the bank and do it, it's like, I'm gonna do four mini challenges, which will give me, you know, the money up front.

And then from there, if I get two people to buy the thing, like there's the money to cover this month's, you know, of the construction or whatever. If I do that two or three times, that pays for the entire thing. And anyway,

so zero ad spend too, right? A hundred percent. Yeah. I think I could build a waiting list. I think, again, selling people access to watch me. Anyway, there's so many fun ideas off of this. It's insane. But this is not about me, you guys.

This is about the beginner who's just getting started. So for anyone who's advanced, who wheels are spinning, let us know in the comments down below. But for the beginners, I hope you guys take this. This is something that's been proven to work. 200 plus clients doing this. But it's, again, it's something I think anybody can do at whatever level. If you've got some kind of expertise in a topic, something that you know you can help

other people with, this is a fast, easy way to just get it done. Spend an hour a day doing this for a week and just test it out. You know, and you said if you do it 10 times, the average person is getting three the first time around, right? Yeah. The worst close rate has been one out of 10. We've never had zero. Never. And I kept on telling him, don't be the first time around right yeah the worst the worst close rate has been one out of ten we've never had zero never and i kept on telling him don't be the first one like yeah that's all on me like yeah so think about it i'm thinking about somebody who's like i

need to make 30 grand this month like how do i do that like okay you're gonna have a three thousand dollar offer you got 10 i had seven figures 10 tiny challenges you do what in the next 30 days if you do two a week three a week whatever the math is on that you could do four or five a week like quite easily um that's just you know that's a couple of calls a day um it's very manageable because there's not much marketing involved with it it's just it's yeah not much prep work yeah i have a dozen friends right now who i know are struggling who i'm literally going to send this video before it even gets out to youtube just because it's like this is the plan just go do this first like it so simple. A lot of me who are doing,

they're posting on social, they're doing these kinds of things, trying to get clients for their higher, you know, for literally a $3,000 package, but they don't have the selling mechanism. Like they're, they're struggling because it's like someone sees it and then they got to sell. And it's just like this weird transition that they're kind of figuring out where this is like such a simpler, more powerful thing. So I love it, man. Anyway, thank you for being here and for sharing all this stuff. I cannot wait for you to be at Funnel Hacking Live International, streaming around the world, sharing this kind of stuff as well. I think it's a change a ton of people's lives and I'm just grateful for you, man. I love having you here and I look

up to you and just, I love having you. Likewise, Russell. It's the same. And I'm excited too, because I believe that this is something the market has really been hungry for that hasn't been like hasn't been like it's it's truly innovative to it's going to change the industry so i'm grateful for the opportunity because you know obviously to get this out there we need a platform and so i'm so so looking forward to it it's awesome all right tiny challenges you guys go to your first tiny challenge and come to funnel hacking live so you can watch rich and teach you guys all the behind the scenes secrets so thanks man for being here appreciate you and i hope this is a ton of value for all you guys