The Russell Brunson Show - Using Your Unique Abilities And Others To Get Crap Done Fast

Episode Date: June 13, 2017

How I got more done today then most people will get done in the next three months, and I did it by leveraging this one simple concept. On today's episode Russell is hanging out in a tent in the office because his family is out of town. He talks about how he gets stuff done quickly. Here are some of the awesome things you will hear in this episode: Find out why Russell is sleeping on a cot, in a tent in his office instead of at his house. Find out why it's important to find people with unique abilities to help you complete tasks quickly. And listen carefully and you may hear Russell read a newly finished script for the Etison Editor inside of Clickfunnels. So listen below to find out how over the last 14 years Russell was able to build up a good enough team to get tasks completed in a day that might take another company an entire quarter to complete. Transcript - https://marketingsecrets.com/blog/using-your-unique-abilities-and-others-to-get-crap-done-fast Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, this is Russell. Welcome to Marketing Secrets. So if you're watching this on marketingsecrets.com, watching the video, I'm actually right now inside of a tent in the office. And the reason why is because my wife and kids are out of town and I told everyone I was gonna camp out of the office.

And everyone's like, oh, cool, yeah. But I was like, no, I'm literally gonna camp out of the office. So I brought a tent in and I brought a cot that I almost broke. So then Dave brought in a real cot. And this is actually incredibly comfortable. So I'm probably going to sleep here tonight. Every morning they'd be like, he was so weird.

But the reality is my house right now, we're under construction. So like my entire kitchen is gutted. So I can't even go to my house. I'm like living in the pool house. And it's just like, I know it's like, you know, first world problems, but anyway. So tonight I want to talk to you about one thing before I crash because, um, we got a lot of stuff done today. A lot. Um, this is my to do list and it's crazy how many things we got done. And tomorrow I have another big day as well. And my kids actually, two of my kids come home tomorrow which i'm insanely excited for um but what's what's kind of cool let me sit up a

little bit um is people always ask me how do you get so much stuff done in the day and i really think there's a couple things first off i do to do this like this on piece of paper with big old marker because something about markers where you like, it's about crossing things out that is so therapeutic. Because I was working today and it was like 2, it was like 2.35 or so in the afternoon and I only had crossed off two things. So I was like, ah, I was angry. And so I'm like calling my team, I'm like, okay,

we crossed this stuff out. And everyone's like, what can I help with? What can I help with? I'm like, hey, Stephen, I need to do this. Dave, do this. Melanie, do this. And everyone's kind of doing things to help us get the stuff busted out. And then I'm like looking at this and I'm like, hey, Steven, I need to do this. Dave, do this. Melanie, do this. And everyone's kind of doing things to help us get the stuff busted out.

And then I'm like, looking at this, and I'm like, okay, what are the things I have to, like, what are,

Dan Solman called them, like, unique abilities. Like, what are your unique abilities that you have to focus on? And, it's funny,

because I was dinking around doing stuff that wasn't necessarily my unique ability. I was doing stuff that was like, you know, I don't know, just the stuff. And I was like,

okay, a lot of things I can get other people to do, but there's some things I have to do. And so I knew one of them was we had this new, we're going after Instagram, so we're starting this like drop the mic show that's going to be our Instagram play to kind of build up our audiences there. And so I needed a cool like intro video to pitch the concept and stuff like that. So I'd write the script for that.

So I did that. And we figured out a really cool way to demo the stuff on Instagram on the computer, which was cool. And then so I went and recorded the voice over that, and Steven went and edited it and made it like, the coolest audio intro ever, so that was awesome. And then we're a couple months away from doing our big relaunch of ClickFunnels,

at about our three year mark. And with that, I'm not sure if you guys have seen our old explainer videos, but I was like, I need to update these. And so I had to rewrite a copy. For the first one, I wrote a new explainer video for the Edison editor, which is the website editor. It was kind of fun. Like, I was like, how do you write an exciting explainer video for a website editor? It wasn't the funnel, it was just the editor alone. Actually, somebody today messaged me on Facebook, asked me, what's the script you write for explainer videos? And I'm like, I don't know what the script is.

It's like, you just have to find the right hook. And so I was sitting there for probably 30 minutes, like, what's the hook? Why does no one care about this? And I was like, stuck, what's minutes like, what's the hook? Why does no one care about this? And I was like, what's the hook? What's the hook? And then finally I got the hook and I was like, oh my gosh, this is it.

And then I started writing. As soon as I had the hook, then everything just started flowing. It was really, really cool. In fact, do you guys want to hear it? Would that be of value? I'm going to jump off the cot real quick. Like I said, I'm literally camping in the office,

so let me jump off the cot. I'm gonna just read you guys the script so you can see. So the hook that I kinda came up with is I just remember back like, what's a good hook for the editor and click funnels, things like that. And I remember that somebody, oh, I was at Joe Polish's event,

and I remember we had to write these cards like what you do for a company. And my card I wrote, we help take the power back from the tech guys because there was some Fugisoft guys there and I wanted to kind of just talk about that. So, I was like, I remember that, so when I found the quote and it was like,

take the power back from the tech guys. So I was like, that's the hook. So I'm like, okay, so now I know I found the quote, it was like, take the power back from the tech guys. So I was like, that's the hook. So I'm like, okay, so now I know the hook. I'm trying to remember a story that ties to that. So I'm like, okay, the hook is that tech guys have you under control. So it's almost like you're handcuffed. And I was like, okay. So then I started typing and just got into the flow state.

So I'll read this to you. So it says, have you ever felt handcuffed as an entrepreneur? Tell me if this sounds like you. You've got an idea. It comes to you in the shower or when you're trying to sleep or oftentimes it's in the middle of a boring conversation where someone's trying to talk to you about who knows what and while you're trying to nod and act like you're actually paying attention,

what's really happening is you're looking and searching for your next big idea and then boom, it hits you. You have the idea. You see the vision. You know what you need to do and you know how this thing will change the world and then all of a sudden it'll zoom in on the hands and you'll be vision, you know what you need to do, and you know how this thing will change the world. And then all of a sudden they'll zoom in on the hands and he'll be handcuffed and it'll pan back.

You'll see a bunch of tech nerds sitting around in a room. And it says, and then they got you. You don't know how to code. You don't know how to design. You're being held hostage by the tech nerds that you use or that you used to tease in school. And yet somehow things that you think should be so simple, things that should only take a few minutes, somehow become hours and then days and then weeks. And with each passing day, the excitement for your big idea gets dimmer and dimmer and dimmer until one day it's gone.

And then we'll show the idea in a graveyard, an entrepreneur standing next to you having a funeral. And then it's money wasted, there's time wasted with little or nothing to show for it. They're still handcuffed and then the tech guys walk away with all the cash. And they say, and then when all seems lost, there's time wasted with little or nothing to show for it. They're still handcuffed, and then the tech guys walk away with all the cash. And they say, and then when all seems lost, it hits you again. Yes, another idea, another million dollar problem

that you want to solve, but the problem is you know the pain that would go into getting the tech guys to actually build out what you know needs to be done. And this is where most entrepreneurial dreams die. Somewhere between the idea and your tech guy's ability to create the pages you need to sell your big idea. All right.

So that's like this hook, right, is that we're handcuffs entrepreneurs. And so then I start telling the story. And I'm thinking about that. And that all just started flowing. It's kind of cool. So I'm going to keep going. Okay. Okay, then what happened to the good old days where the person who was excited to sell and able to sell could just stand in front of people and actually sell? Well, here I am telling you that those days are officially back.

I want to introduce you to the Edison editor inside a ClickFunnels that will let you take the power back from the tech guys. Then the guy will break the handcuffs and stand there like a free man. Yes, the Edison editor was created so that entrepreneurs like you, who aren't programmers, who don't know how to design, can easily build pages inside of a funnel that are proven to convert. Let me show you how it works. First, pick the type of sales funnel that's scientifically pre-designed to sell your type of product. Choose the style of page design that you like best. Click a button and the entire funnel is built in less than 10 seconds. Every page, every step, everything. And then you can change a headline, add in your add a video countdown clocks and more and if you really want to Customize the page with dozens of amazing elements you can choose from just like a painter or pick a color from a palette and then Drag and drop it onto the page move them around your hearts content and then set the funnel to go live

Less than 10 minutes you can create what would have taken your those tech nerds weeks to do How they make fun of them like over and over again. And now the web page inside of your funnel can sell as well as you do. Yes, the Edison editor inside of ClickFunnels lets you take the power back from your tech guys. No longer would be handcuffed and held hostage by tech people. You can take control of your marketing and start making sales today. With the ClickFunnels, we believe that that's how it should be. That is how it should be. That is how it

should be. So try, try the Edison editor today and be free from your tech guys forever. So that was the script. So that was something like I had to write that, right? I'm the one that's in that pain that has gone through experience over and over and over again. So it's like, okay, I have to do that. I can't be focusing on these other things. And so that's what I went and I focused on and I worked on was writing the script and then, um, you know, and then I actually wrote another script for another, anyway, so I, I ended up writing four scripts today and then went into our padded room back here and recorded the voiceovers and I got my brother doing audio editing, Steve did some audio editing,

anyway, it's just all these other people. And so, um, the way I'm able to get so much stuff done is, um, it does come overnight, so I don't think it's going to or has to, but over the last 14 years now of me doing this, I've built up my team of people who can do all the pieces. And everyone on the team has a unique ability that they're good at that I'm not, right? And so I know when I have a project, I'm like, okay, here's people on my team, and they each have their unique abilities, and I have mine, and to get this thing done, it takes all of them. So I'm like, okay, instead of me trying to do Steven's job, or Jake's job, or Dave's, or Scott's, or all these other people's jobs,

I just gotta focus on mine, and then have everyone do their kind of thing. Because any one of these projects wasn't just like, I didn't do all the pieces of it, I did just my piece of it. And then because we got a team, it's able to go fast. So I recommend for you is to start building your team. For some reason, entrepreneurs think that we have,

I don't know why it is like, real estate entrepreneurs don't think this, but some reason internet entrepreneurs do, where we think we have to do everything. We have to get a copy and design and pages and everything. But you don't. You just have to find people and build a team. So I think that for all of us, like think about where you're at right now

and look at like where you're weak and where you're strong. And it's funny because, man, for a long time I always fought. Like I wanted to be control and owner and that was my thing. I always wanted to be the controller of the business. And now looking back, it's like the stupidest thing ever. When I gave up control and I found good partners and people and connected them and built a team, that's when things took off. And so for you, I want you guys, the moral of today's story, I guess you want to call it, is, and you know, obviously I've been listening to Dan Sullivan. So those who listened to Dan

Sullivan recently, he talks a lot about unique abilities. So my moral of the story for you guys is to really identify what's your unique ability that nobody else can bring to the table and figure out that thing and look at like, what are the unique abilities that you need to get this, this thing off the ground or to get this thing into orbit or where, wherever it's at to get it to where you want it to be. Right. And if you're happy with things right, then don't stress about like, you're good. Like, don't just keep doing what you're doing, but if you want to grow or you want to change or whatever that shift is that you want to make, then look and like, Hey, what unique abilities do I need on my team to make this happen? Um, and then go start finding those people, start looking for them, start, hey, what unique abilities do I need on my team to make this happen? And then go start finding those people.

Start looking for them. Start, you know, going out there. So anyway, I guess that's the message for today. You know, using your unique abilities and others to get crap done fast. Maybe that's the title today. Because that's the secret. So, we got a lot done today. Like I said, like honestly, almost any one of these

little check marks on this list is something that like a normal company doesn't like, I don't know, a quarter. We did a lot of them today. And tomorrow we're going to kind of finish these things up and then tomorrow we are relaunching one, two, three, four, five funnels. That's awesome. They're mostly done, so it's just gonna be

bust them out, boom, boom, boom, boom, boom, get them all alive. And then what's gonna be cool is if I have time at the end of the day I'm working on the Funnel Hacker app, which is insane, we have this new app coming out, which is gonna be cool. And then if I can get all that stuff done, then by the time my kids get here, it'll be nice.

And then, yeah, the next set of fun projects happen. But I'll be pretty proud of us if we get these things done. So anyway, I hope that helps you guys. So identify your unique ability, bring in others to your team that have other unique abilities that complement yours, and that's how you're gonna take over the world the fastest. So with that said, have fun.

I'm gonna go to bed in my tent here in the office and they say it's not good for man to be alone and I agree. That's why I'm literally sleeping at the office tonight inside of a tent on a cot. I'm such a nerd. I love it. Anyway, thanks everybody.

We'll see you guys soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.