The Russell Brunson Show - We Are Funnel Hackers And These Are Our Stories - Part 1 of 3
Episode Date: January 21, 2019On this special episode we will hear part one of Russell's first presentation at Funnel Hacking Live 2018. Here are some of the inspirational things you will hear in today's episode: Hear stories of... other funnel hackers in the community and some of the things they have done. Hear a little of Russell's story and how Clickfunnels came to fruition. And be introduced to Todd Dickerson, Clickfunnels co-founder and Russell's business partner, and hear some of the stats of Clickfunnels and it's members. So listen here to hear part one of this very special three part presentation from Funnel Hacking Live 2018. Transcript - https://marketingsecrets.com/blog/we-are-funnel-hackers-and-these-are-our-stories-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices
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This is Russell Brunson.
Welcome back to the Marketing Secrets Podcast.
I hope you enjoyed the last few episodes.
We brought in one of my favorite presentations from Funnel Hacking Live number two, where Sean Stevenson came and talked about all his amazing stuff in securities and finding people.
And I hope you loved it as much as I did.
And with that said, right now I am cramming for the 10X event.
I'm going to be speaking in front of 35,000 people in like 10 days.
And then right after that, we've got Funnel Hacking Live coming up where we've got 4,000 people.
Anyway, so my life is a little bit hectic and crazy as you can probably tell.
So because of that, I thought, let's bring back another amazing presentation from one of our past Funnel
Hacking Lives to share with you while I am prepping for Funnel Hacking Live. And I'm sure I will be
slipping in a couple more really fun episodes as I'm planning and preparing and probably post 10x
event to kind of give you guys an update. But I didn't want the podcast to slow down. So what I'm
going to give you now actually is my very first presentation from last year's Funnel Hacking Live event. For those who were there, I hope you loved it. And
those who weren't there, this should hopefully tease you and get you excited about coming to
Funnel Hacking Live. So if you haven't got your tickets yet, we're probably sold out by the time
you hear this. If not, we will be sold out very, very soon. You got to go to funnelhackinglive.com
to get tickets. But this whole presentation is one with the event happened
at Disney World. And so I talked a lot about Walt Disney and share some really cool stories from him.
I talk about value ladder. I talk about the three phases of a company going, you know, phase one,
figuring out the what and the how, phase two and phase three. Am I going to ruin the surprise for
you? Anyway, a lot of fun. So I hope you guys enjoy this. We'll break this up over the next
couple of days. But I hope you enjoyed enjoy this. We'll break this up over the next couple days. But I hope you enjoy these episodes
and it gets you excited for Fun Hacking Live.
For those who are coming,
cannot wait to see you.
For those who aren't coming,
this should push you over the edge.
Go get your tickets, funhackinglive.com.
Thanks so much.
With that said, let's queue up the intro
and then we'll start with the next presentation.
So the big question is this.
How are entrepreneurs like us
who didn't cheat and take on venture
capital, we're spending money from our own pockets.
How do we market in a way that lets us get our products and our services and the things
that we believe in out to the world and yet still remain profitable?
That is the question and this podcast will give you the answers.
My name is Russell Brunson and welcome to Marketing Secrets.
Oh man, you guys excited for this? I was in my room and I could feel you guys screaming and shouting when the doors opened. It was amazing. Thank you guys so much for coming here. I am
insanely excited. We have killed ourselves over the last few months putting this together.
And I'm so excited to be here today with all of you guys here at Disney World.
Now to kick this off, this year's theme is a little bit different than last year's.
So hopefully all of you guys got your t-shirts yesterday.
And we made a really cool video that I want to show you guys that will kind of introduce this year's theme and what we're trying to do.
So I'm going to cue this video right now.
Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They push the human race forward.
And while some might see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think that they can change the world are the ones who do. Thank you.
It's pretty special.
When we were planning this event last year, we thought, how cool would it be to go to Disney and do this in Disney World?
There's so many amazing stories about their whole journey and how Walt Disney built this company.
And I was researching Disney and like studying him and his life before we came here.
And I heard a really amazing story.
On Walt's deathbed, he was literally in a hospital.
He was about to pass away.
And this reporter wanted to interview him.
And they kept getting pushed off and pushed off because it wasn't well enough to do it.
And finally, this reporter got the ability to come in and to interview Walt.
And he came in, he started asking questions, and he couldn't understand a word that Walt was saying.
And so Walt motioned him and said, come here, come here.
And so the reporter actually laid down in the bed next to Walt Disney.
And he's laying there for 30 minutes, and Walt was looking at the ceiling,
showing this vision to this reporter of this place that we're in today, a Disney world.
And he started explaining, this is where we do the restaurants and the rides, this is
where people are going to come, this is how it's going to change their life.
And he sat there for 30 minutes.
He spent 30 minutes describing this place we're at today, five years before it was ever
built.
Not only was he describing his vision, but he was describing his role that he would play
in that future, which is crazy from someone who's about to pass away.
And I think for all of us, like, as entrepreneurs, as people, as leaders, like, this is what I want all of us to be thinking about this weekend.
The way to live, to truly live, is to believe so much in your vision and your mission that even on your deathbed, you're going to whisper it into another person's ear to explain what your vision is who won't die without you.
Now, what's interesting is five years later, after Walt Disney passed away, they dedicated,
they were opening up this place, Disney World.
And all this stuff was happening, things were going crazy, and one of the reporters actually
came up to one of the main people at Walt Disney, in charge of Disney, and said to him,
said, man, it's a shame that Walt couldn't have lived to see this moment.
And this person looked back at the reporter and said, you don't understand.
He said, we did see it.
He did see it, and that's why we're here today.
And when I heard that story, I was just like, oh, how powerful is that?
How many of us have a vision, and we just like know that no matter what happens, we have to get out there.
We have to do whatever it takes.
I guess that's why most of you guys are here today,
which is really fun.
This is one of my favorite Walt Disney quotes.
Have you ever seen the movie Meet the Robinsons?
If you have kids, you've probably seen it.
If not, it's one of my favorite movies.
At the very end of the movie, they share a quote.
And it said, around here, however,
we don't look backwards for very long.
We keep moving forward, opening up new doors and doing new things because we're curious.
And curiosity keeps leading us down new paths.
And that's what entrepreneurship's all about.
That's what we're doing.
Every day we have a chance to wake up and figure out what we're going to create, what we're going to make,
whose lives we're going to change, which is like the most exciting thing in the world.
Now, in this room right now, we've got about 3,000 of you guys.
And every one of you guys have a different story,
and I wanted to share a couple of the stories here. I wish I could share everybody's story,
but we'd be here for like six months, but there's a couple stories I wanted to share that had a huge
impact on me over the last six months to a year as we're building ClickFunnels. We hear these
stories of people coming in, and they have emotional impacts on us, and I hear the story,
and I, in our team meetings with our entire company, I tell everyone the story, because I
don't want anyone in our company ever feeling like we are a software company. As soon as we,
as soon as we believe we're a software company, we become like every other software company, and we
become boring and bland, and you crazy people don't run through the door screaming like you did
earlier today, right? We're more than that. We're changing people's lives, and so when we hear these
stories, like, I love sharing my, with, with everyone on my team, and I want to share a couple with you
guys today. So this one right here, first off, is Paul and Stacy.
You guys here, can you stand up?
Let's give them a round of applause.
So I had a chance to meet these guys a few months ago.
They came to Boise, Idaho, the greatest place on earth.
And while they were there, I met them really briefly.
And I had a chance, after they went to the first event,
they signed up for one of our hiring coaching programs, and they stayed for like another couple days.
And I didn't know much about what they did or who they were, and then they got on stage in our little office,
and they shared their mission, what they were doing.
And they told their story.
And most of our businesses are built out of something painful in the past, right?
Something happened that we didn't like that made us cause a change, which then made us create something,
which now gives us the ability to help and serve other people.
Right? The wounds we have are typically the wounds we heal from other people.
And Stacey and Paul, they were telling their story about how, I think it was 18, 19 years ago, they were in a relationship, and the relationship started to break.
And it was horrible. It was a horrible thing.
And Stacey realized that to save this relationship, she had to change.
It wasn't like I had to change him like most people do in a relationship.
She's like, it's me.
I have to change this if we're going to work.
And so she did the most difficult thing that human beings can do, and she changed.
And because of that, they ended up making an amazing relationship and a marriage.
And over the last 15 years of their life, they've helped over 10,000 couples to save their marriage.
And bring back the Spargon more, 10,000 more.
Yeah, give them a round of applause.
One of my goals for this entire event is hopefully to give them one or two little ideas so they can help 10,000 more, 20,000 more, 100,000 more.
At the end of the last event, her webinar, she was telling me,
converting at 0.5%, is this right?
One half of 1%. What was telling me, converting at 0.5%, is this right? One half of 1%.
What was your last webinar convert at?
Woo, 28.5%.
That's amazing.
That's why we do what we do.
Next I want to share, this is Annie Grace.
Is Annie in the audience?
Yeah, there's Annie right here.
Give her a round of applause as well.
So Annie came to this event last year.
That was your first Funnel Hacking Live, right?
She came last year, and she was on a mission.
So her backstory, she was in corporate America, and the job that she had,
they basically told her, like, hey, you need to be able to socially drink.
That's how it works.
If you want to raise up in the corporations, you've got to be part of this.
And so she was going on these business trips, and she was drinking.
And eventually, she kept drinking and drinking to the point where she became addicted to it. Alcohol
is very addictive. And after a couple years, she realized, like, this is not the way I want to live
my life anymore. This is not how things are supposed to be. And so she decided to try to break the
chains of alcohol addiction. And for anyone who's ever tried that process, you know it's not a simple
thing. And she didn't want to go to AA and other things like that, so she figured, like, I've got to
figure out a different way to do this. And she went through a journey for 18 months, figuring out how to break herself from the chains of alcohol
addiction. And then she did. And then she could have just left right there and be like, okay, cool,
I'm, I'm, I'm fixed. But she said, no, like, this is something now I need to help other people with.
And so she went out there with this message to go share with other people. And as I asked her the
other day, like, give me some, give me some impact numbers. What's happened in the last year or so?
So over 50,000 people are now in our online communities doing a 30-day alcohol experiment, helping themselves to break the
chains of alcohol addiction. Is that amazing? Awesome.
If you think about that, all these numbers are amazing. 50,000 people are amazing. But think
about each of those people, there's a family, and there's kids, and there's other relationships,
and the ripple effect that grows from it is amazing. Next one I want to share is from Pamela. Pamela, where you at?
Let's give Pamela a round of applause. So Pamela's actually going to be on Dr. Oz Thursday, right?
So we gave her a pass to skip whatever session so she can watch herself on TV. It's kind of a big
deal. But I met Pamela last year as well. She came to one of our events, and at first I didn't know what she did, and then like she came back, and she did a
little presentation to our group, and she told her story, and within about 15 minutes, all of us were
crying our eyes out. What Pamela does, she's a doctor, and when she was going through medical
school, medical school is tough. I've never went through it, but it's a difficult process,
and she was telling me the other day that she was actually at a funeral for the eighth or ninth suicide victim, Dr. Suicide, one of her friends.
And at times she's like, I have to fix this. And so she started a suicide hotline. And I don't
know if you guys knew this, doctors have the highest suicide rate of any profession, almost
double the number two, if I'm correct. And there's no one out there helping him. No one's talking
to him. So she spent the last three years filming a documentary.
She's been out there writing books. She's written two
different books talking about this thing.
She has a doctor's hotline for doctors
calling. She runs retreats. And she's
literally saved hundreds of doctors' lives.
But on top of that, each of these
doctors' lives who she's saved, each of them are able to
impact thousands and tens of thousands of patients
on top of that, which is amazing. And I love Pamela and her story. She's such an amazing person.
The funniest thing she told me on the message, she's like, hey, before ClickFunnels, I didn't
dare to take payments online, so I made people mail me checks in the mail to try to change their
lives. Now she's like, I can get people to give me money online, and we can actually help them, and it's
growing very, very fast. So she's going to be at Dr. Oz this week, Now she's like, I can get people to give me money online, and we can actually help them, and it's growing very, very fast.
So she's going to be at Dr. Oz this week,
and she's going to impact millions more lives,
which is the coolest thing in the world.
So grateful for her.
Like I said, there's so many stories.
One last story I want to share with you guys,
because we're going to be talking about this actually a lot today.
This is Tim Ballard.
I don't know if Tim's in the room right now.
He may not be.
So Tim runs an organization called Operation Underground Railroad.
Who here has ever heard of Operation Underground Railroad?
Very cool.
Um, so this is a mission I've gotten behind a lot in the last six or so months.
Um, Tim goes to the darkest, most evil spots in this planet and goes and finds kids and
takes them and rescues them
from a hell that they can't escape by themselves.
In the last few years, he's saved over 1,000 children,
and he's helped arrest over 433 traffickers,
and it's growing from there. Now tonight, you guys are going to have a really cool opportunity.
So at about 5 o'clock tonight, I'm actually going to bring him on stage and also another guest.
We spent the last few months actually filming a documentary.
And him and Nick Nanton is going to come up here.
And Nick and his team actually went down to Haiti during these
raids, strapped GoPro cameras on their heads and on their guns,
and went and actually saved kids and filmed the documentary.
And so at 5 o'clock, we're going to show you the trailer of that
documentary.
You're going to have a chance to meet Tim and meet Nick.
And then we're going to have a break where we do this vendor
speed dating, which is going to be a ton of fun.
We're paying for dinner for everyone tonight.
It's going to be a lot of fun.
And then after that, for those who would like to, we're actually going to be a ton of fun. We're paying for dinner for everyone tonight. It's going to be a lot of fun. And then after that, for those who would like to,
we're actually going to be showing the entire documentary.
It's 85 minutes long, and you're going to have a chance to see what's happening in the world.
And not only see it, my goal is from this event, I want to make an impact,
and not a little impact.
I want to make a huge impact.
We're going to save a lot of kids' lives during the next four days.
And then I'm going to ask for all of your guys' help.
On Saturday, after Tony Robbins talks to you all, we're going to talk about how we can take this.
And this darkness, this evil, if you look at how slavery was broken back in the times of Abraham Lincoln,
the way it was destroyed was people shone a light on it.
What I want us to do as funnel hackers, I want to shine the biggest light possible on this problem
so that the cockroaches in the room have to scurry away and disappear.
And we're going to disrupt this and make a lot of noise.
And I need all your guys' help today.
You guys okay with that?
All right.
So there's four of the 3,000 plus stories in this room, you guys.
And that's the reason why we do what we do.
That's why our team is so obsessed with making the software better, with training, with making you guys better at what you do, because I know that
every single one of you guys are not going to change one person's life. You're going to change
hundreds or thousands or tens of thousands. And that's why we do this. So my question for you
guys, I want you to think about it now, is what's your vision? Why are you here? Why did you jump
in a plane? Some of you guys got stuck in tornado warnings for hours, flying around in circles,
trying to get here. Like, what is your vision? Why are you here? What are you guys got stuck in tornado warnings for hours, flying around in circles trying to get here.
Like, what is your vision?
Why are you here?
What are you guys trying to create?
Who are the people that you want to serve?
Because that's the key to business.
As soon as, for me, and I don't know about you guys, but for me, when I started shifting my focus from, like, how can I make money, how can I make money, to, like, these questions.
Who's my mission?
What am I trying to create?
Who can I serve?
That's when the money came, but that was the shift. And so I want you to think about this entire week. Like what's your vision? What are you trying to create?
Who do you want to serve? Okay. And again, this is the quote. This is the quote, the theme for this
entire weekend. It's here's to the crazy ones, the misfits, the rebels, the troublemakers. That's all
you guys. The round pegs in the square holes.
The ones who see things differently. They're not quite fond
of the rules. They have no respect for the status quo.
You can quote them, disagree with them, glorify or
vilify them, but the only thing you can't do
is ignore them. Because they
change things and they push the human race forward.
And while some of you may see them as the crazy ones,
we see genius. Because the
people who are crazy and think they can change the world
are the ones who do.
And I love that.
And for those of you guys, some of you guys are kind of new to our culture.
How many of you guys are kind of more new to this whole world?
Welcome.
For those of you guys who aren't quite sure, like, what is your vision?
What's your mission?
Who has no idea?
Like, I'm here, I don't really know what I'm doing.
I'm just excited.
How many of you guys?
So for you guys, that's okay.
I want to share with you, this is one of my favorite quotes of all time from Winston Churchill.
Winston said, to each there comes in a lifetime that special moment when they will be figuratively tapped on the shoulder and offer the chance to do a very special thing unique to them and fitted to their talents.
It's true for all of you guys. God didn't put you on the surface to walk around.. It's true for all of you guys.
God didn't put you on the surface to walk around.
There's a purpose for all of you guys here.
You're here training, you're learning, you're trying to understand that,
and that's why I'm so grateful for you guys making the effort to be here.
We have a lot of ClickFunnels members.
Five percent of you are here.
The rest aren't.
You guys are the ones that are here that are trying to make the biggest change and the biggest impact.
The quote goes on, it says,
What a tragedy at that moment finds them unprepared or unqualified
for that which could have been their finest hour.
A lot of you guys don't know what that is yet. I didn't know what it was for me
for years, for decades.
And the more I move forward, the more I keep finding out, like,
what's the mission? What am I supposed to be? I don't know what it is.
I'm just running forward as fast as I can.
And so, don't be nervous if you're not sure yet.
Just know you're in the right spot. You're around a whole bunch
of people who are here to help serve you.
Just keep running forward and you'll find it.
You'll find those things that you can do and eventually it'll come to you.
And you're going to be like, this is my thing.
This is what I was created to do.
And you'll find that out.
So I'm going to talk really quick about the vision for ClickFunnels.
Okay?
Now I kind of challenge you guys to think about your vision.
I want to share my vision.
So ClickFunnels was created with a goal.
Our goal was to free all entrepreneurs so they could share their gifts with the world.
I honestly believe the entrepreneurs are the only people that can actually change this
planet. I don't think it's politicians. I don't think it's government. I think it's
entrepreneurs. We're the ones that are crazy enough to go out there and try to change things.
Right? You guys agree with that? Yeah. So that's our mission. We want to free all entrepreneurs
so that you guys can focus on changing your customers' lives.
That's our goal.
Now, I want to actually introduce a special friend and a partner.
And before I bring him up, I want to kind of tell a quick story.
So this is my co-founder and my business partner, Todd Dickerson.
And a lot of times, I'm the one on stage jumping around like a dancing monkey, and people know who I am.
They're like, Russell, you created ClickFunnels.
And I'm like, I didn't create.
I don't know how to code.
I hate to break that to you guys who didn't know that.
All I know is that when we had this vision, this wasn't a unique thing.
I was not the very first person to say we should build a platform
where people can do all their entire business on it.
Many people have tried over and over and over again.
I had tried three times myself in the past and failed.
It wasn't until I met Todd, and we were sitting there in a room one day, and we started mapping out this
vision once again for the fourth time, and Todd said, I can do that. I was like, everyone's tried
it. I don't know if we can. He's like, no, I can do that. I can do it. And so we mapped out the vision
in Boise, Idaho, in front of a whiteboard, in our little tiny office at the time. He jumped in a
plane. He flew back home. He spent the next six, eight months of his life in a room coding
what became ClickFunnels. And this was
not like the easiest thing in the world as you can imagine.
Most companies that we're competing against have
dev teams of 80 to 90 people.
We've got a Todd. And Todd built
the initial ClickFunnels. And he is one of the most
amazing human beings I ever met in my life. And so
what I want you guys to do, I want everyone
to stand up and give Todd Dickerson a huge round
of applause as he comes up on stage.
I'll catch a grenade for ya.
Throw my hand on a blade for ya.
I'll jump in front of a tree for ya.
You know I'd do anything for ya.
What's up, funnel hackers?
Woo!
Woo!
I would go through all this pain. What's up, Funnel Hackers? Woo! Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience.
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to be. This is such an honor for me to be on stage with Todd.
This is like the coolest thing in the world.
So, just so you guys know, September 23rd, 2004 was the day that my life and Todd's life
and all of your lives changed forever.
That was the day that he clicked live and ClickFunnels actually went live.
Now, this is obviously a lot of work on his end prior to that to get to
that point. But do you want to talk about what's happened in the last couple years since we've
gone live? Oh my gosh. Well, of course, our original expectations was we were going to have 10,000
members week one. It ended up taking us about one year to get there though. So year one, we ended up
with 10,000 people. And then year two, we actually rolled up. We hit 20,000. Year three, we went crazy, 50,000.
Woo!
Yeah, yeah.
That's awesome.
Well, today, I pulled the latest stats.
This morning, as of this morning, we have 60,000 plus active members.
Insane.
Absolutely insane.
That is amazing.
Yeah.
Okay. I got another awesome stat for you guys, though.
So, this is insane, right?
You guys have officially joined the Three Comma Club as a group.
Processed over a billion dollars through ClickFunnels that we can track.
That's not even everything. We can't even track everything.
So, it's pretty crazy.
That's a billionth of B.
I want to put this in perspective for you guys, okay? Now, I'm not that good at
geography and math and all that kind of stuff, but
there are 15 other countries
whose GDP is not as high
as that. What that means is
that if ClickFunnels was a country
and we were the people of FunnelHackers, we
have a higher GDP than 15 other
countries here on planet Earth.
That's awesome.
That's awesome.
That's awesome.
Insane.
And Todd's gonna run for president of that country.
It's gonna be amazing.
Yes!
ClickFunnels Island.
Now a couple other amazing things about you guys, what you guys have accomplished in the
last few years.
Um, 258 of you so far have joined the Two Comma Club.
Congrats.
Where's my Two Comma Club?
Stand up here, Two Comma Club, stand up real quick so everyone can see them.
Woo! Yeah. Congrats. Where's my Two Comma Club? Stand up here, Two Comma Club. Stand up real quick so everyone can see them.
That's awesome.
I want everyone to look around.
These are your peers.
Some of these people were in this room last year thinking the same thing like,
holy cow, that guy made a Two Comma Club award and now he's sitting next to me.
It's amazing.
All right, you guys can sit down.
And then we've got a new award. Do you want to announce the new awards guys can sit down and then we've got a new award to announce. Oh man. Yeah. So we're going to announce this for
the first time ever. We have just created the eight figure award. 17 people have qualified for
it to this point. 17 of you. Is that amazing? $10 million click funnels. Where's our eight-figure winners? Can we stand up? Woo! Yeah.
Ah!
That's amazing.
Insane.
So like last year before the event, before we launched
the Comic Club Award, I told Dave, I'm like,
can you pull the stats and see how many people won the Comic Club?
I'm like, I'm guessing probably 15, 20 people or so that made a million dollars in ClickFunnels.
I think last year it was 93.
Now we're at 200 and what would we say, 58?
And this year, 17 have made over $10 million in a funnel.
And there's people who are encroaching upon the nine-figure one, so we've got to go make another award for next year.
But there's people who are getting close.
The four-minute mile, you guys, just so you know, has been broken, and then it got broken again, and it's about to get
broken again. So for all you guys who are sitting here wondering,
like, these are the people who have done it.
Grab them during the breaks. Ask them questions.
It's possible. We're seeing it happen all the time,
so don't dismiss it. It's true.
It's real. You can do it. This is insane.
So, again, our mission for ClickFunnels
is this, is to help free all entrepreneurs
so you guys can focus on changing the lives
of your customers. With that said, let's all give Todd
a huge round of applause.
Thank you.
Thank you very much.
So tomorrow we're going to be bringing,
or not tomorrow, Friday we're going to be bringing up all the two
Comic Club winners and awarding their trophies as well
as the new ones.
So I want to make sure you guys are all in for that.
I promise you, if you're in the room and you watch that, it's going to be something that's
going to change your life because you'll be like, that's my new goal.
If you're the Two Comma Club, your next goal is for X.
If you're just beginning, it's going to be Two Comma Club.
And I want you guys to see that and see all the people that are doing it.
Because for me, as soon as I realized it was possible, then I was able to do it.
And I want you guys to all see that it's possible and it's happening every single day.
Want more marketing secrets?
If so, then go get your copies of my two best-selling books.
Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com.
And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com.
Inside these two books, you'll find my top 35 secrets that we've used to become the fastest
growing non-VC-backed SaaS startup company in the world.