The Russell Brunson Show - What Do You Really Want?

Episode Date: June 3, 2024

Let’s have a conversation - we haven’t done one of those in a while! But while I’m in my wrestling room, let me share a few of the pieces you need to live into what you really want in life. What is the core of what drives each of us? I challenge you to be brutally honest with yourself about why you’re pursuing your current path. We'll explore my path to finding my why and how to identify what you truly want to help you understand the deeper reasons behind your desires. Finding out what truly propels you can bring clarity and ensure your efforts align with your real goals. Let’s uncover not just the surface-level achievements, but define the secret desires fueling your external pursuits. This episode will transform how you understand your ambitions and guide you to finding authentic success. Get your own .BIO domain name for a low price at Porkbun! Go to https://porkbun.com/MarketingSecretsShow24 Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. visit td.com slash DI offer to learn more success without fulfillment is ultimate failure oh that one hurt me I'll say again success without fulfillment is ultimate failure how many of my achievers in the room just heard that like oh that's not that doesn't feel good at all. Right? Like we love achieving, love chasing the dream. Like we're trying to accomplish this

thing and we're chasing it. We're working towards it thinking that at the end of the rainbow, then we'll get our reward and then we'll feel fulfilled, but they're disconnected. So I'm working on a new, a new definition of this word where success equals achievement, plus fulfillment, these two things together. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast. What's up? This is Russell Brunson and I am actually coming to you today from inside of my wrestling room here at my house.

And you may be wondering, why are we talking here inside the wrestling room? And I'll explain here in a minute. I got a story I got to tell to you from inside of here. But before I do, I want to talk about, do you know why you do what you do? Why are you driven to do the thing that you're trying to accomplish in life? It could be anything. It could be sports, athletics, could be business, could be entrepreneurship, could be something. But do you know why you actually, why you want to do what you do? That's the question I want to kind of lead out with today. And then we're going to talk about that from a bunch of different angles. A lot of you guys know I'm obsessed with Napoleon Hill.

And if you read Napoleon Hill, basically everything he's ever published from the Law of Success to Thinking to Grow Rich to How to Raise Your Own Salary to like everything he published, Outwitting the Devil, which is the best one he ever wrote. But all of them, one of the things he leads with, the first law of success actually, is always having a definite purpose. Like, what is the thing you actually want to do? Do you know exactly what it is? And Outwitting the Devil, he talks about how only 2% of society, of people, know what they

want to do. They actually have a direction and a thing that they're moving towards. Everybody else is just drifting and wandering around and hoping that someday something happy bumps into them, right? Whereas only 2% of people have this driven gene where they're like, this is what I'm doing. This is where I'm moving towards. This is what I want. And they know what it is, right? Earl Nightingale talks about this in The Strangest Secret, talks about how like a boat inside of a, you know, they're leaving shore or whatever, that they don't have a rudder that is kind of like bumping, you know, knocking into different things and, you know, eventually we're

just going to crash. But by having that rudder, which points you in direction, it can get you anywhere you want to go across the whole world, right? And there's the power of having that purpose, like a definite purpose of what you're doing, what you're trying to achieve, knowing exactly what it is. And so for a lot of us, I think you may hear me or some, you know, maybe read Napoleon, he'll talk about like, what's your definite purpose and you know what it is. And so for a lot of us, I think you may hear me or some, you know, maybe read Napoleon, he'll talk about like, what's your definite purpose and you know what it is. But I want to suggest for you today, um, they maybe don't know what it is. And then, um, to take it a little further, I want to talk about, uh, you guys as entrepreneurs and working with customers and trying to change people's lives. And this comes back to like selling online. This comes back to

persuasion, like, uh, all those kinds of things, like really understanding this at a deep, deep, deep level. Okay. And so I'll tell you the story here about this wrestling room. Um, so if you know my background, I wrestled in high school growing up, I was a state champion by junior year in high school. My senior year, um, I actually lost this to, I lost in the semis of state tournaments. I didn't, I didn't, uh, I took third in state my senior year, but that, um, that loss drove me to had to figure out like, how am I going to be successful. I didn't want to be someone who like, I don't know, in my mind, I needed to prove to myself that I wasn't just an okay wrestler once, stay once, but I was something special.

And so for the next three months of my life, I was working out seven hours a day trying to get to the next level because the national tournament was a couple months later. Went to the national tournament. To be at that national tournament, you had to be a senior and you had to be a state champion. And I think I had 63 guys in my weight class, multiple two and three and four-time state champs. And I got in this thing. I'm the guy who won in my junior year but not my senior year. And everyone else, again, the pedigree of all the people in the bracket were insane.

And I came through and I ended up taking second place in the nation. I beat all the other state champs. Be a three-timer in the semifinals, a two-timer in the semifinals, and the finals lost by two points, but proved myself like that I was something special, right? So that was my wrestling. Then from there, I went and wrestled at BYU for a year. They cut the wrestling program after that I went on a mission for the Mormon church for two years. I was knocking doors in New Jersey, having the time of my life, talking about Jesus with a whole bunch of amazing people out there. And I came home, I wrestled at Boise State. It's my passion,

my love. Still my favorite thing of all time I've ever done is wrestling, by far. Everything else is like a close second. In fact, people have asked me before about business. I was like, I would give a business in a heartbeat if I could go back and start wrestling and competing again. There's no way. You make so much money. No, you don't understand. That feeling, get my hand raised, that trumps everything. The closest I've gotten to feeling something similar to that is like at an event, when you get a table rush, you get a hundred people running to the back of the room. Like that's the closest feeling to get my hand raised in a match. But it's not, it's not better. So I love wrestling. It's my favorite thing. So anyway,

my senior year in college, I'm at the wrestling tournament. I lose my match. Sorry, it was a Pac-10 tournament. And I was planning, in my mind, I was going to go to nationals. I thought I had a chance of placing nationals. I'd beaten the guy that was ranked ninth in the country. Like the guy, Johnny Hendricks, who became a UFC fighter. He was like going to be a three-time NCAA champ. I lost him by two points earlier in the season. I thought, anyway, I thought I had a shot at being an All-American, which was my goal.

Because in high school, I was an All-American. I took second place in the country. So top eight places in the country to get All-American. So high school, I was an All-American. Senior year in college, I was like, that was the goal. That was the mission. That was like my definite purpose. And I was at the Pac-10 tournament.

And my first match, I beat the returning Pac-10 champs. I'm just like, everything's going well. And then something happened. I don't know. And then losing. In fact, oh, I'm going to show you something cool. If you look right behind me, this picture, that painting, this is actually a painting on the wall.

It's kind of hard to see exactly. That's my face right there. That's my very last match I ever wrestled in college. And I actually ended up losing that match, and that was the end of my career. And we're sitting there on the side of the mat like, now what? That was all. Like, that's, huh. And it was over. And I didn't go to the side of the mat like, now what? That was all, like that's, huh. And it was over. And I didn't go to the national tournament. I didn't do anything. It

was just, it was one of those things was really hard for me. And so some of you guys are probably looking behind me. Yes, this is wrestler.com. If you go, there's nothing there yet. That's a, someday I'm going to build a wrestling brand called wrestler.com. So I thought I should put that in my, and yes, that is a cauliflower ear. And that's actually my cauliflower ear. I'd made the logo my ear. So if you're ever wondering the wrestler.com logo, yes, it is a cauliflower ear. And that is actually my cauliflower ear. I made the logo my ear. So if you're ever wondering, the Wrestle.com logo, yes, it is my ear. So anyway, back to the story. So I get in wrestling.

And I don't know about you guys, but you know how you spent your entire life chasing a dream. And then it's gone. Like that's where a lot of people go into depression or, yeah, a lot of different things, right? Because they missed the shot. In fact, I had somebody, Eileen Wilder messaged me today. I'm going to pull my phone. Interesting. She asked about, she said, I'll tell you exactly what she said. So I don't have to quote it. Um, it was interesting. She said, um, said, Russell, your ability to not dwell on the past is one of the things I admire most about you. And I was like, no. And then I sent her this, uh, this

screenshot from, uh, from the Lion King where Rafiki hits Simba on the head. And then it seems like, ah, what was that for? It says, it doesn't matter. It was in the past. Yeah, but it still hurts. So, oh yes, the past can hurt. But the way I see it, you can either run from it or you can learn from it. Right. So for me, like, I'm pretty good at like, they always say like depression comes from thinking about the past. Anxiety comes about thinking about the future. So for me, it's like, I don't dwell on the past. And so I got done wrestling. And I think if I would have dwelt in the past, like I would have gone into depression or something.

Because it was hard like to spend a decade or more of your life on a goal and then not hit it. And there's nothing else you can do. It's like it's over. The term is done. Like that's it. Really scary, like hard. Anyway, so that happened. And luckily, I had been starting my online business at the time. And I was like hard. Anyway, so that happened. And luckily I had been starting

in my online business at the time. And I was like, okay, I had had some success. I had made a little bit of money. You'd have to know like this was actually a real thing. And so I transitioned my focus to business. I started running. I started sprinting. And like, well, I mean, I've been doing this now 20, man, 20 something, 22 years, something like that. So a lot of you guys come to my world and you're like, oh, I see Russell. He's sprinting really fast. He's doing these things. He's building click funnels. He's launching this book. He's doing stuff. And people are always like, how do you have so much energy? How do you do these things? People understand. It's like, I've been doing this for a long time.

In the 20 plus years I've been doing this, I've seen so many gurus come and go and come and go. Like there's a new wave every couple of years. So all the people we see nowadays that are the big ones, like most of them don't have staying power. They'll be gone in, you know, eventually, hopefully not. But you know, it just, I've been seeing these cycles and I've, I've lasted 20 some odd years. Like, how do you stay this long? Right. The beginning, it was like, I was really sprint. I was trying to figure this out. Like I was, I needed to figure it out. And so I was going hard. I was launching new products every day. I was doing all sorts of stuff. You know, I started having some success or making some more money. Then I launched the next thing. The next thing I started building a company, start hiring employees and start building,

growing, growing. And four or five years into this, after college, I built a company of almost a hundred employees. We had people on phones doing sales, people driving traffic online, make all the things. And then overnight, the whole thing collapsed. I had to let go like, I don't know, 90 some odd people in a day. It was just like, Hey everybody, this has been fun, but it's over. And had sent everybody home, which was so hard. Like I had friends, I had family members, people who, um, I thought were part of this mission that I was trying to create. They just walked out on me. I had people anyway, it was, it was a brutal time. And, um, I remember that whole thing ending. And then we shrink down to this little tiny building with a few of us left over. And I was like, I'll never hire employee

again. I swear I never would. We start figuring things out, try to start building, try to figure things out. Right. And over time, um, you know, we get out of debt, we get back to stable ground. And then I meet Todd Dickerson. We worked together a couple of years launching different funnels and webinars and some things online. And eventually we had the idea for click funnels, boom, we build click funnels and it takes off and it takes off in about two years and it taking off. Like, I mean, I've had a lot of successes. This is the first one. I was just like, this is crazy. We're making money like we've never dreamt of before, right? We're helping people like crazy. It was just like, it was such a cool, man, it was a cool thing. So about two

years into the business and when we decided, my wife and I, we live in a nice house, but like, well, let's get the dream house, the house we're going to live in forever. The one I want to die in, right? And so we started the journey trying to find the house. And after a little while, we found this house. This is an external garage. But, um, when we found this house, a couple of things we know, number one is like it's on five acres. There's a whole bunch of mature trees that wrap the whole yard. So like it would take 20 years to get trees like this. Right. And then there's, you know, anyway, if you see my house, it's, it's pretty cool. The yard's insane. And then there was this room right here, which was this external garage.

And I saw this, I was like, this is my wrestling room. This is, this is my wrestling. This is where I'm going to like, this is it. And so before you bought the house, I literally snuck in one night. Uh, I probably shouldn't say that I snuck in to measure out the room. So I could figure out how, how big I needed to get wrestling mats. If you look on the other side over here, I've got full weight room, a whole bunch of other cool stuff and so um anyway so i i uh get the whole thing lined up and then rob cicadas who's my favorite designers of all time uh i was like hey do you want to come paint the walls and so like if you see all these murals and stuff on the walls this is all that rob rob and initially rob is gonna do just this wall right here and then when he got here we started having fun and he ended up

doing the entire thing it's amazing um sorry but I want to tell you is like, I was planning everything. And then the second we closed on the house, the next day, Rob showed up to start painting. And then the match showed up like a week later. And then the weightlifting, like everything's coordinated to the, to the, to the T and my wife's like, where are these people? Like, like, you know, you didn't help me move into the house. She didn't plan anything in the house. Like, I was like, well, this is my, this is my man cave. This is my dream. This is like what I wanted was this wrestling room. So I remember we get it, we start putting it all together, getting things set up, getting the painting down, getting the mats down, getting the weight

equipment and everything was happening. And then, um, you know, as things were showing up, we were working out, doing little workouts and stuff. And then we finally get it all done. And I'm like, I have my own wrestling room. Like, this is insane. I can wrestle whenever I want. But I don't have anyone to wrestle with. Who am I going to wrestle with? I can't. So I meshed out with my kids, of course, and stuff like that, and friends.

And then one day I called my friend BJ Wright. He wrestled in Nebraska. A really good wrestler. And I was like, dude, the wrestling is done. Come on over. So we came over. We laced up our shoes and came in here and we wrestled.

And take for granted, I have not worked out over. So we came over, we go and lace up our, our shoes and come in here and we wrestled. And, um, we take, I take for granted, like I have not worked out like wrestling shape for a decade and a half, right? Like I'm out of shape. We come here and we just beat on each other. We're wrestling and having, like having so much fun for about an hour, just going as hard as we can. And then finally lay there and we're just dead on the mat, Just like no breath, no energy, nothing. We're just laying here on the mats. And I had the weirdest feeling. It was a feeling of just like, like the first time I'd been chasing something for like, I don't know, over a decade after my wrestling career.

I was chasing something. I don't know what it was. And that moment I sat there with BJ and I said, dude, this is what I was, dude, this is what I was chasing. I didn't know it, but this feeling to be able to come and be able to wrestle again, that's all I actually wanted. I was trying to get this feeling through business,

through making money, through all sorts of stuff where I just wanted to wrestle again. I could have gone to a high school wrestling room and just wrestled. I could have gone to college and just wrestled. I could have competed. I found out years later I could compete, which I do compete now. Like, I just, I missed that. Like everything I was doing was trying to get back to that feeling and get my hand raised,

getting back to like the total exertion of your body and being tired and worn out. Like all that stuff. Like that's what I, that was the, that was the thing I was chasing this whole time. And it's crazy. Cause like, I thought like, what was my definite purpose? I thought my definite purpose is to build a company, to make money, to hit, you know, in two common couple, you know, make a million a year, then 10 million a year, then a hundred million dollars a year. And it's crazy. Cause like, I thought like, what was my definite purpose? I thought my definite purpose is to build a company, to make money, to hit, you know, in two common couple, you know, make a million a year, then 10 million a year, then a hundred million dollars a year. And I, I hit those things, but like, that was not actually the real reason. Like when I looked down and all said and done, like if I unwind and unravel the whole thing, the only thing I really wanted was to wrestle again. And I was chasing it through so many different paths. Hey, funnel

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But he's like, the need that I was chasing is love and connection. But instead of just going directly to my wife and getting love and connection, I was trying to get significance and trying to get certainty and trying to get all these other needs met, which I thought in my brain would cause more love and connection. If I'm more successful, if I have more certainty, if I have more like all these different things, then my wife will be more connected to me. And the opposite actually happened. It actually split us up more and more. It made it harder.

And then Tony's whole realization was like, if you just want love and connection, just go get that. Just go directly. Quit trying to get these other things to somehow make this need happen. Like, just go directly to the need. Go directly to level connection. I felt the same thing here. It's like, man, I had killed myself not knowing exactly what I really wanted until I got it. I was like, oh, this is all I really wanted. There were easier ways just to get that thing. So I'm telling you this for a couple of reasons. Number one, well, if I'm completely honest,

I'm publishing a lot more on my podcast and my, and YouTube. And like, I wanted to make a cool video, test out some new equipment here. I got my Osmo DJI camera, got some new microphone. Uh, I just grabbed a light to be here. And I was like, I want to film my restroom. It's a Sunday. Um, I got some ribeyes cooking for my wife and I and our kids here in a minute. I was like, I'm just gonna go film something here. So I wanted to do that, but I wanted to tell the story in the restroom because the thought I kept having was like, for you, like when you hear me or Napoleon Hill or someone talk about definite purpose, right? Like what is your definite purpose? So often the first thing we do is like, here's the thing, the financial goal or the, I want to win a state title. Or we pick a goal of achievement,

right? Like what's the thing I want to achieve? Which is good. I think I still believe in that. I still think that it's like, it gives us, it gives us, it gives life like color and excitement and like a journey we're going on. Like I love achievement. Um, but what's interesting is like, like rarely is the achievement, the thing that makes you happy, like what the thing that makes you happy is different. And, um, if you read expert secrets to talk about this, um, like when we, when we tell a story to our audience, try to get our audience to move, right? Is typically what happens is we'll tell the audience, like, here's what I wanted to do. I wanted to lose weight to make money.

If we pick this journey of achievement, we want it right. And that's where most people stop. By the way, if you look at the great persuaders and great people who are good at building connection reports and audience, um, they don't just talk about the achievement that they wanted. They do talk about that because they have to set that goal because it's also the thing consciously that the client or the person is thinking about as well. Like, oh, I also want to make a million dollars. I also want to, whatever, right? So they have the same journey of achievement that they want. But the best persuaders, the best storytellers, they don't just talk about what they want.

They start figuring out the why they figure out what is the, the, um, the inner journey that someone's actually going on, right? The journey of transformation, like what do they actually want? And so in the expert seekers book, I talk about this. I have you, I have you go through this question. Like, what do you want? Like, I want to make a million dollars. Why? Well, um, because I make, I want to make a million dollars because I feel like then I'll feel like, you know, I succeeded. Cool. Why do you want that? Right? We start going like levels of deep why. Why do you want that? Like, well, I want to like succeed because right now I don't feel like I'm succeeding. I'm struggling in life, right? Like everything I've tried has been a failure. And I feel like

if I had that, then I'd be successful. Like, oh, cool. Why? Why do you think that would change anything? Well, you know, the reality is last week I came home and my wife was upset about blah, blah, blah, right? And I feel like if I had this, then she'd be proud of me. Well, why does that matter? Why does that matter? You keep going, why? Why? And you dig deep, seven, eight, nine, ten levels deep.

And eventually is when the real reason why comes out. The real reason, which is, you know, whatever it might be. It could be like, I just want to impress my dad. I want my wife to love me more. I want my kids to respect me. Like, that's the real reason, right? Like if I went back to myself after I got done wrestling, I lose the Pac-10 tournament. I don't get to fulfill my dreams. And I'm running from that. I'm running from this pain, right? Trying to get away from this pain. I don't want this pain. I

want it gone. I start running towards something, right? As I'm running down this journey, that's the question is like, I would ask myself, like I would ask myself, why are you trying to start a business? Why are you trying to do these things? And there's a lot of reasons. I wanted to support my wife. I wanted to make money. I wanted to do all those kind of things. But why?

What was the reason? And I think if I'm honest with myself, it's because I miss this. I miss the pain, knowing I'm not going to be able to do this again. That's causing me so much pain. It's forcing me to run forward. It's forcing me to run away. I'm running away from something. And that's like where it starts, at least for me when it's like, wow, that's the thing. Like how, how, like what if I just wouldn't directly say like, I just miss wrestling. Okay, cool. Let's figure out a time where once a week you're going to go into a high school room wrestler.

You're going to go wrestle in college with college kids. If I had to figure out something like that, I'd probably be taking so much pressure off my back, right? Because I'm trying to get to this need of like, I just wanted to like, all the emotions that come with wrestling for me, I wanted to get back to that as quick as I could, right? As opposed to just going directly and doing that. I'm like, I'm going to build this whole thing, which will give me free time. And then I can build a wrestling room. And then I can, you know, all this stuff versus like, I could have just went directly to the source. So think about that. Cause not that I don't think pursuing goals is great, but I think sometimes it drives us crazy. Right. I know for me, it's like, I've, I've burned myself out sometimes trying to

achieve this goal. I know a big goal I'm achieving right now. I'm running off this goal right now. And I realized as I'm recording this, I'm like, I'm building, I'm buying a movie theater. I'm building this whole event. So I'm doing this kind of things. I'm buying a library. I can lose like, why? It's like, cause I want to, I want to read more and write more. Like that's, that's what I'm trying to do. But for some reason I'm going around about it and it's huge, you know, Russell Brunson style. Like I got to go over the top thing and maybe it's, maybe it's still the right thing. And I'm not saying to persuade you about not doing it, but being honest with yourself, like, why are you doing it? Like, I know what I'm doing, right I'm doing my, my, my goal that I'm pursuing right now is for

multiple reasons. Number one is like, again, I want to read more and I want to write more. The problem is sometimes I'm making, you know, focusing on building the business to make the money to build the thing. Like I don't have time to read or write, which is, which is fascinating. Probably figure out a way to, to secure my legacy. I want to have something built so that when I die on this land, there's something there beyond me, but not just for myself, but for other people I love and respect and care for and their intellectual property and their ideas and their writings and their words. It's like, that's, that's like the, the why. Um, and sometimes you go about it backwards. Like maybe if I just spent more time, you say reading and writing, I'd be happier. I'd be so stressed.

I'd be running as fast as I am. I could spend more time enjoying everything along the journey. Right. So yeah. And just having this conversation myself and with you at the same time. So that's my first question for you. It's like figuring out your definite purpose. What is the thing you actually want? But I want to go, I want to go deeper. I want to figure out why you actually want that and see if we can just achieve, like get you fulfilled, get that goal met right now. Um, there's probably easy way we can, we can fulfill that need. You can still chase the dream. Don't think that I'm advocating not doing that. I'm obsessed with chasing dreams and having big goals

and visions. So I'm not against that. Do that. But what if you got your needs met at the beginning and not the end? What if you were already happy and fulfilled? What if you didn't have to stress about that kind of stuff? How would that change the journey for you? Would you have more fun? Would you enjoy the journey longer? So what is that? What is that? I want you to ask why multiple times, not just once. Like why, why do you want to build a movie theater, right? Or why are you buying a movie theater? Why are you buying old books, Russell? For you, why are you trying to win a two comic book award? Why are you trying to start a business? Why are you publishing? Why are you doing YouTube videos? Why are you like, why, why, why? And get down to the, to the purpose,

the real reason why. And for some of you guys, it's going to be painful. You get deep, you're like, man, because I was a kid, my so-and-so was like, didn't believe in me or, you know, this didn't happen. I was listening to Marie Folio yesterday on a podcast episode. It was fascinating. She talked about, she was at this business event and she was in an elevator and someone asked her what she's doing. And she's like, oh, this is what I'm going to do. And why? And the guy was like, that's a dumb idea. That's never going to work. And that was the thing. That pain is what pushed her into like, I'm going to go and destroy this thing. And she built B-School and blew it up. But it was all on the backside of like, of that pain, right? And the why you do it,

I want to prove that guy wrong. And again, nothing wrong, but like saying like, who cares about that guy? You know, like we get down to like the actual why. I think a lot of times subconsciously it's the thing that's driving us. It's like, let's come down and like figure out what that is. Just so we're aware of it. I was not aware that I missed wrestling until I wrestled in this room. I made the fortune, did all this stuff, built the crazy dream room, and finally invited my friend over to wrestle. And I was like, oh my gosh, this whole time, that's all I wanted.

What if I just could have had that every day? The whole time all I wanted was more love and connection with my wife. I'm trying to build a business to prove to her how significant I am. So hopefully someday she'll love me more. Like, what if I just went and spent more time with her? And I can still build a business, but man, it changes the pressure of it, right? It changes the stress of it, right? That whole building a business, I could have built the whole business knowing that I just

wanted to wrestle. Like, well, I'm just going to go wrestle then. You look at my journey. Like, even I was five or six years in the business. And then because I missed this thing so much, I decided I was going to go compete for the Olympics. And I hired an Olympic Greco coach. I hired and gave jobs to a whole bunch of the Olympic wrestling team.

We flew out here to Boyz II Men. I built up wrestling. Like, all these crazy things I was doing. I just wanted to wrestle. I could have just gone and wrestled somewhere. Like, how much stress and anxiety and pain would I have avoided if I just sort of got the thing I wanted up front and then still pursued the thing I want without the,

without the stress and the pressure of it. So this is, so there, there's the, this journey and the story for you personally. Now I want to take a little more level deeper. If you're okay with that, you guys cool if we go a little deeper, you're cool if I over deliver, if I over deliver. Okay. So then the last level I want to take this is your audience. Okay. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments,

multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, RocketMoney canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. RocketMoney has over 5 million users, including my wife and I, and has saved a total of over $500

million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app. Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt?

Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with rocket money. Go to rocket money.com slash Russell today. That's rocket money.com slash R U S S E L L that's rocket money.com slash Russell. Um, when you get to storytelling, this is one of the pieces that so many people miss. I talk about some expert secrets book, but it's like, you have to understand this for your audience. You have to understand the achievement they want, but you also need to understand what is the thing that they are secretly desiring. I say secretly because they don't even know. Subconsciously desiring.

The thing that they're chasing, right? Again, I talked about in Expert Secrets when you tell a story, I tell my story of achievement. But if I really want to connect with somebody and build empathy and rapport with someone really quickly, I tell the achievement like, hey, I just wanted, I wanted, and this is, I've told this story before. When I got started in this business, I just married my wife, fell in love with her. We got married. She was supporting me. I was wrestling and she wanted to start a family. She's, my wife's five and a half years older than me, so she wanted to start a family quickly and I couldn't, and it's like, oh, so I want to start a business. Right. So I used to tell people like, I want to start a business online. So I want to be an internet guy. I don't want to make a bunch of money. It's like, that

was the journey of achievement that I would tell people. Right. If I tell them that, and most people are like, oh yeah, me too. Like, and like you get some people, but if you want to get some people who follow you for life, it's coming back down and saying, but like, if I'm honest with myself, the real reason why I wanted to start a business and make money. Um, cause my wife, like she's the coolest. I, you know, she's five years older than me. She's been supporting me. She's been working to like, but she just wants a family. I guess she really wants, and I want to figure out a way I can support her so she can be, she can be a mom. Like that would be the coolest thing. She could be a mom and then she would have to work. She like, she could stay home, be a mom,

raise the kids, like do like her dream. And her, her whole dream is like her whole life. She was wanting to be a mom. That's all she ever wanted. And she's home, be a mom, raise the kids, do her dream. Her whole dream is her whole life she's wanted to be a mom. That's all she ever wanted. She's been working. At this time, she was 27 years old. All she wanted to be was a mom. I was like, I want to give her that gift. I don't care about making money or business, but if I can retire her so she can do that, we can start a family, we can have kids, and then she can be the mom she wants to be. That was the thing that fired me up. That's the reason I wanted to do it. So I tell someone that story. That's me going five levels deep on why, right?

Why do I start a business? Make money. Why? So I can be, make my wife proud. Why? So I can, like, no, it's like, because in our private conversations, that's what she wanted. That's what she was, she was, like, hoping for and dreaming for and praying for.

And I was like, man, I'm in a spot where I can make that happen make that happen for and like how great would that be if i could do that for my wife right so i share that story and what happens like yeah i bet me just telling a story now a lot of you guys probably like wow i thought russell was just this direct response marketer guy it's like no he he started this because he wanted to give his wife that right and he built this because he wanted to get back to wrestling and like like, I've had a chance the last seven years to wrestle with my kids. I haven't missed, you know, until the very end of my son's senior year, which is the whole video from that day, though. I didn't miss a single practice. I had every single practice in there with them, like spending time with them. It was magical, right? It was the thing that I wanted.

And so, yeah. So what do you actually want? What do you actually want? What do your customers actually want? If you can figure out the answer to that, I believe it's the shortcut to success, to true success. Because success is not achievement. That's where I kept making the mistake. I kept thinking like achievement equals success, right? And I remember Tony Robbins talking about, he said that there's a science of achievement, right? Because it's like there's science, scientific steps, step one, two, three, four. He said, but there's an art of fulfillment. Art's harder because it's not like a step-by-step number, right? Art is like what Rob Cicada did in this thing. Like he's doing his art on all the

walls. Like that's art. There's no science to that, right? The art is like you splashed up on the wall and it's beautiful, right? And so for achievers, a lot of times it's hard. Like how do we get fulfilled? Like the science of achievement, art of fulfillment. I achieve like crazy. I'm like, why am I not fulfilled? And it's like, because we don't understand. Our brain's like, what are the steps of fulfillment? It's like, there's not steps. You have to go and create and do and experience, right? But I achieved at this high level. It's like, yeah, exactly. You're missing the point. All of us achievers struggle with this. It's so frustrating for me. I'm the worst of us all, right? And I see this all the time. There's a guy here in Boise, Idaho, human Olympic champ. In my mind, you know, if you're not an athlete,

you probably don't care about the Olympics, but especially as a wrestler, like in my mind, there's nothing better you can achieve on this planet than Olympic gold medal. Like it's, you know, it's, it's the biggest thing in the world. And there, we have an athlete here in Boise, Idaho who won an Olympic medal at the winter Olympics. And then within a year committed suicide. It was just like, Oh, and I remember Tony saying something that, um, as an achiever, it's really hard for me to hear. He said, um, success without fulfillment is ultimate failure. Oh, that one hurt me. I'll say again, success without fulfillment is ultimate failure.

How many of my achievers in the room just heard that? I'm like, oh, that's not, that doesn't feel good at all. Right? Like we love achieving, love chasing the dream. Like we're trying to accomplish this thing and we're chasing it. We're working towards it, thinking that at the end of the rainbow, then we'll get our reward and then we'll feel fulfilled, but they're disconnected. So I'm working on a new, a new definition of this word where success equals achievement plus fulfillment. These two things together. Achievement does not create fulfillment. Those are separate. That's what we have to understand.

So the question is like, okay, as I'm trying to achieve this thing, where's fulfillment? Because it's probably there. When I can get deep to my why, like this is the thing you're actually looking for. I get that. I get the fulfillment.

That's the paint on the walls as you're achieving the thing. You don't have to wait for both. You can literally get in both at the same time. I could have experienced for a decade, decade and a half almost. I could have experienced what I was trying to get in this room right here anytime I wanted just by literally going to the high school and wrestling with some kids. That was it. Um, but instead I was chasing it through this achievement so I could afford this thing. So someday I can build this amazing thing.

Then I could, then I could like feel fulfilled, feel the happiness I wanted versus like just going straight line there. So I'm going to challenge you guys to think about that. Go deep on your own why to figure out like, what is like, where could you just get your fulfillment and happiness direct? It's there somewhere. Like when you think about what you're trying to achieve, why, why, why? At least seven times, why, why, why? Why? Until you get down to the root of it? Is there a way I can get that right now? Is there any way I can get significance by doing these things? Is there a way I can go directly to my wife and just spend more time with her and get

the fulfillment and the love and connection I'm searching for so hard? I don't know. It's a good question, huh? And then for your audience, too, as you're taking them on a journey. Any product we're trying to create is trying to get someone a result, which is achievement. We're trying to get them to achieve something. But what if through that achievement you could give them fulfillment and happiness earlier? You could break down and figure out their why.

So you could speak to them directly and figure that out and figure, man, these people are just looking for connection. What if we do these events to bring people more connection, more happiness, like more, like what is the thing we can create that gets them their why? And again, as you start sharing those things more with your audience, the more likely they are to connect with you and, um, and be closer to you. So, um, anyway, I hope you enjoyed this episode. I just wanted to kind of share these things with you today as I was, you know, cleaning the restroom this weekend. I was just remembering that experience and like how interesting it was to me. Um, and I wish that, you know, I wouldn't have waited for 15 years to experience this,

you know. And now it's crazy because now my kids have wrestled, they graduate, they're done. It's like, oh, like this, you know, it's not over. But like, you know, it's not the same. I'm not going to have a kid that I'm competing with. My younger son doesn't love wrestling. So I don't have a kid I'm going to be competing in here with me. I'll still have myself, my friends, my buddies will come over. I'm hoping that, you know, I'll continue to bring kids here that I want to train and learn and stuff like that. Uh, but it's different already. Right. And if I would have waited even longer, it would have been even longer out there. Right. Like, you gotta go and do the things now. Um, Carpe Diem, seize the day. Um, yeah, one of my favorite,

one of my favorite movies did post to say, I don't know if I love the whole movie. In fact, I don't remember the whole movie, but I do remember that one scene, which is so powerful, Robin Williams. And he's got his class there, and he's showing them the student body class of years in the past, right? And these pictures in black and white.

He has them look at the picture, look close in there. You see everybody's eyes. Look at those people. He's like, look at their eyes, full of ambition, excitement, like what they want to do and create and how they want to change the world. And he's like, they're all, what do you call it? They're worm food. They're, look at those people. He said, look at their eyes, full of ambition, excitement, like what they want to do and create and how they want to change the world. And he's like, they're all, we call it, they're worm food. They're dead. They're gone. Right? He said, but their voices are calling from the dust. He said, lean in. You can hear them.

Lean in. He goes, carpe diem. Carpe diem. Seize the day. That's what they're crying from the dust for you is to seize the day day same thing for you quit putting off the thing you want the most quit putting that off just go directly to it again this is a message for me more so than you I'm sure just makes me think about

what is the things I want the most I just go for it right now because life is short I don't know I always thought I was go for it right now because life is short. Um, I don't know. I always thought I was immortal until one of my closest friends ever passed away. And now it's like, wow, there's this ticking clock and we have no idea when it's going to be done. And, um, what a tragedy if we're chasing stuff their whole life and, and we never reach it before the end. Like, what if there was a way we could just like have our cake and eat too,

get what we want while achieving the things we desire. Like, um, anyway, so this video is open for discussion. I don't know the answers to all these questions yet. In fact, that's why I'm writing this next book because I'm going deep trying to figure these things out for myself. And I figure if I can solve these questions myself, hopefully I can solve them by other people as well. Um, so if you have ideas, please in the comments down below, let me know, drop them down. I read the comments on YouTube all the time. They're really fun. If you listen ideas, please, in the comments down below, let me know. Drop them down. I read the comments on YouTube all the time. They're really fun. If you listen to the podcast, jump over to YouTube, find this video,

and comment down below as well so I can hear it. I would appreciate that a ton. And I guess the biggest question I'm going to leave you guys with today to end this video is what do you really want? If you can really answer that, that's going to change everything for you. Figure that out for yourself and then secondarily for the people you've been called to serve, this could be your family. All you guys have been called to serve your families. What do they actually want? You've been called to serve an audience, a group, you know, what do they want? I tell people all the

time that my role in this whole thing, I always tell people like my role, my number one role is being the head cheerleader at ClickFunnels, like the belief cheerleader. If I get you to believe this will work, it'll work for you, which I do. I still believe. But I think that my other thing is like my job is to gather gatherers. Like I'm gathering people to serve them. The people I gather are gatherers. And you guys are gathering your people and your tribes and your audience and stuff like that. And so as you were gathering your tribes and gathering audiences, think about this through that lens. Because if you can help them to achieve the real reason why, not the big why that they are willing to admit, not the journey of achievement, but the journey of transformation

that they have deep in their heart, they may not even consciously know of. If you help them achieve that along the way, that'll change everything. So hope you enjoyed this video. I hope you guys got something good from this. If you did, let me know in the comments down below what it is. And hopefully I'll see you guys. I don't know. Let me know. Do you want me to film some more stuff in the wrestling room? If so, this is where the magic happens. This is my happy place. This is my man cave. Some dudes got man caves, a whole bunch of stuff. I've got a wrestling room with some weights, some treadmills, some bags, some mats, some pads. I love combat sports, love wrestling, love everything to do with that. In fact, my biggest regret in life is I have not

done any kind of mixed martial arts style fights. So I'm thinking about it. Do you think I should do it? Yeah, I'm thinking about it. I told Todd Brown to say the two things, the two biggest things I want to do before I die that I haven't done yet. Number one is like an MMA fight and number two is a bodybuilding competition. So anyway, maybe we'll, maybe we'll, we'll queue those up here in the near future. I don't know. I haven't decided yet. I'm not, I'm not committed yet. It sounds like a lot of fun though, just to know that I did it once. I just know though, like I still compete at wrestling and it's really fun to compete at wrestling. Um, but the thing is like, I didn't realize when they film all those, you can find them online, but she has found them online,

start posting. I was like, wow, I am out of shape wrestling with love handles and pasty white skin. Like I got to get in shape before I go next time because people find it. I just know if I lose the MMA fight, you guys are going to blow it up all over the internet. Like look, Russell getting beat up, which I guess is kind of funny. So anyway, I'm not against it. I just, you know, you know, the anxiousness, the nerves, but let me know what you guys want to do. Go and do it. Go accomplish it. Go directly to the source of your happiness as you are achieving things. Don't wait for the achievement to happen to get the thing you think you want. Go and get it right now as you are working towards your achievement. If you do that, then you can have it all. You can have true

success, which again, my definition of success is achievement plus fulfillment equals success. If you get both those things together, that's where true happiness comes from. So thanks so much. Appreciate you all and see you guys on the next video.