The Russell Brunson Show - What I'm Doing As I Start Over Again...

Episode Date: September 23, 2020

I'm launching a new company, here is the step-by-step of what I'm doing and why. A couple of months ago, we launched Two Comma Club LIVE, where you can get the virtual experience of all the INSANE goodness from Funnel Hacking Live right in your own home. For the Funnel Hackers who took advantage of our ‘2CCX’ coaching that we offered on the Two Comma Club LIVE event, I also included an opportunity to watch me build an entirely new business from the ground up! A TON of people took us up on that crazy offer BECAUSE they get to see me create this brand new business and launch it IN REAL TIME! You get to watch me take an idea and make it a reality... how it's done, in the order it's done, and everything it takes to make it successful. From ZERO to Profitability! Want to know what this new business is and what's coming next? Then check out this new episode of the Marketing Secrets podcast. Transcript - https://marketingsecrets.com/blog/347-what-i-m-doing-as-i-start-over-again Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. It sounds kind of funny right now. It's because I'm in my sauna, and there's a little bit of noise in here. But I thought now is as good a time as any to record this podcast, hopefully before the temperature gets too hot that my phone dies. But I want to share with you guys tomorrow, we're actually launching a brand

new company that I'm working on behind the scenes for the last 90 days or so. And I want to tell you what I'm doing, why I'm doing it, how I'm doing it, the order I'm doing it, and hopefully give you guys some insights on whatever your startup is that you're working on right now. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets.

Alright everybody, so tomorrow's an exciting day. We've been working on this new idea for the last little while, and the first phase of it is going live, which is exciting. And it's actually kind of fun. Um, some of you guys saw our two comic club live event that we did, um, almost three months ago now. And, um, when we did that event the very first time, one of the things I decided to do is I said, Hey, when we, um, when people sign up for coaching at the end, right, we have our two comic club X coaching program and says, Hey, you guys joined two comic club X. I'm going to not just tell you the theory of how to build a business, but I'm actually going to do it with you guys. So I'm in the trenches and you're going to see me doing it. It's going to be a brand new business

that I'm not in currently new market, new everything. And, and I'll show you what I would do in the order I would do it. And you guys can follow along. And so that was kind of the offer. And, um, luckily for, for me and for them, a lot of people took us up on the offer and it's been fun the last, um, almost 90 days going through this process with them. What's cool is actually at the end of this month, depending on when you're listening to this, we're doing Two Common Club Live again. It'll be very similar to the last one. A couple things different.

But for the most part, it'll be a similar event. Because I feel like it's my foundational event. It's the first thing that everyone needs to go through when they come into my world. So if you are new to my world, go through that event. Like it is something you should do in the first 90 days after you get to know me. Uh, it's, uh, it's awesome. You go to twocomiclublive.com and experience it. Like I said, the next live one is happening at the end of this month. But anyway, uh, like I said, last time we did it at the end, obviously we sell our, our coaching program and, and, um, I told people I was going to build this new company. So, um,

the only thing I knew at the time was it was going to be called understand.me. And, uh, it was going to be deal with personality profiling. Now I'm gonna give you guys a piece of it right now. I'm not gonna tell you guys everything cause it's not all done. It hasn't been revealed to the world yet, but, um, there is a software component that we're working on that I'm really excited for. There's a bunch of other things, but even though I'm launching a software company, the first phase is not launching the software. This is so funny to me. I get people all the time come to me and they're e-commerce people and they want to know how to launch it. And I start telling them the process I would go through.

And they're like, no, but we're selling physical products. We would do this for us. I'm like, you guys are missing the point. If you want to scale a company big, there's things you do before you launch the product. Same thing if you're doing software, if you're doing whatever. If I was doing supplements, no matter what business I would, I would go in, um, there's foundational stuff I would do first. Um, all the businesses that didn't do the foundational stuff, I always capped myself

about one, one to $3 million a year. I can never get past that ceiling. Um, and so the companies that I've grown to 10, not 10 figures a year to eight figures a year, nine figures a year, um, um, all were built on a more solid foundation. So this first 90 days of coaching program and what we've done so far has been foundational. Um, so you may be asking, well, what are the foundational things or else you do in the first 90 days of the business? Um, so let me tell you, and those who are in the two comma club X coaching program, they have seen in depth every week, I give them a whole new module, which each module

is like its own training course. It's not for the light of heart. We call it the 1% crazies because you got to be intense to even be part of this group. Um, so each week I give them a brand new module, which is like an entire course. They have to go through it, they implement it, they do these things and it's, it's awesome. So, um, any who, so that's kind of the, uh, that's kind of what's been happening. So, um, I'm just gonna give you guys kind give you guys kind of obviously a lighter version of that because I can't go into 30 hours of audio on this one podcast. But I want to give you guys kind of a glimpse. So the first thing that I made everyone do is build up their Dream 100 list. That was phase number one, week number one.

People are like, but I'm not trying to get traffic yet. I'm like, this has nothing to do with traffic. This has to do with you figuring out the ecosystem that you were trying to build a business in and who's already there. Who are the players? What are they doing? What's your unique advantage? What's everybody else's unique advantage? Like, what does that look like? So the first week we built out everyone's dream 100 page, their hundred list, dream 100 list in Trello, which is really fun. From there, I said, okay, the next role now you kind of see in the marketplace, you understand the players and the people. Number two is you have to start publishing. And we made everybody start either, um, a YouTube channel

or Facebook lives. So it's a video or a podcast or a blog. And we get an intense training on all three, whichever one they want to start, but they had to pick one platform to publish on. And some are like, but I don't want to publish. I'm selling, I'm selling physical products. I'm selling supplements. I'm like, it doesn't matter. You still got to publish. I don't care what business you're in. Publishing is the key to winning this game long term. So I made them all start publishing. And then as they start publishing, I said, the next phase is when you start building relationships.

I want you to start asking some people of the Stream 100 to be on your podcast. Ask them to interview you. Go interview. Get to know a couple people. So they started doing that and started building some relationships. Okay. So I said, okay, now we've got this publishing platform. We're going to continue publishing. Now that we have it in place, we need to

build a consistent schedule. If it's three times a week, if it's once a week, whatever you're able to do, if it's every day, just pick a consistent schedule and you cannot deviate from that. You have to keep it happening, right? So that's the next phase of the process. Now they've launched a show and they're consistently publishing. Okay. Now the next phase for me is I started the bottom of the value ladder. If you've read the new updated.com seekers book, you know, there's four tiers in the value ladder and the first tier, um, we use funnels that are lead funnels, right? You get leads in and second tier of unboxing funnels and webinar funnels and phone funnels, right?

Um, but the bottom tier is lead funnels. So I said, there's a lot of lead funnels you can do and you know, you can just go build a lead magnet and launch it, which is a good strategy. Um, but I would want, I want to recommend everyone in this coaching program specifically to do is I want to challenge everyone to do a summit funnel. And so many people gave me resistance like, I don't want to do a summit funnel. I sell this. I sell this. I said, this is not about what you sell.

This is about a couple things. Number one, it's about building relationships with your dream partners. Who are your dream 100? A summit is the best way to get to know them, to interview them, to find out who they are, to get to know them, to get FaceTime with them, right? So you're building relationships with your dream partners. Number two is you have a chance to interview them and to sharpen your own saw, become better at what you're doing, understand such a deeper level. So that was the second phase is getting people all to do their summit. And so there's kind

of a fork in the road where they could go and they could just do our list, the secret training they want to, or they could go deep into, um, into this, into the summit. And I kind of, uh, proposed a little summit. And so for us, uh, in this little new startup, we have understand not me. The first thing we did is we launched a podcast. So if you search for, um, the understanding personality podcast, you'll go and you'll find Mike and Mandy. They are the gurus for this new business. I'm not the face of it. They are, and they've launched this podcast. They've been very consistent putting out episodes. And then I made them go and do the summit. And it was so funny how nervous they were to go call people and set up the interviews and do the things. And after the first interview, they're

like, oh my gosh, that was so fun. I see why you want us to do this, Russ. We know that personality. I can call them. We're friends. We got to know each other. I'm like, exactly my gosh, that was so fun. I see why you want us to do this, Russ. Like, we know that person now. Like, I can call them. We're friends. Like, we got to know each other. I'm like, exactly. And they'd be the next person, the next. By the time they were done, I could see like this thing,

this like fear in their eyes when they first started has transformed into faith of like, I understand this. I got to know the people, the players in my market who are making money, who have podcasts, who have books, who have these things.

I've interviewed them. I get to know them. Like, I have relationships with these amazing people now. And, uh, but it built, it helped me shift from this fear-based thing to faith, uh, of like, this is amazing. And so it's been so fun as we've been putting the funnel together and getting it all together. And tonight they're sending emails to all the speakers saying it's launching tomorrow.

Here's the links. If you'll promote it and getting all excited. And it's just fun seeing, um, seeing this project come to fruition. And so this is the first phase. And we're launching it. And hopefully in the next seven to 10 days is the launch. And then afterwards, then the summit starts happening. People start getting interviews.

And that'll be phase one of the business. And what we have at the end of phase one now is a couple of things. We have somebody who's the face of our company publishing consistently and that, that publishing channel will grow over time. Okay. Publishing is one of those hard things that always starts slow. Um, it's not like the big product launch, we make a million dollars overnight. Uh, that's one of those things where if you publish consistently for a year, it transforms

your business forever. So the publishing is in place. It's consistently happening. It's number one. Number two, now we have leads coming in, right? Leads are coming in and we have relationships with our dream 100. Like that is the foundation. That's the foundation of the business.

Now I've got something amazing I can build on. I've got partners. I've got a subscriber base. And I have people who know who I am. I have a voice in the market where I'm publishing in my own unique ideas. I'm feeling the pulse of the market. What are they interested in? What are they not interested in?

What gets them excited? What, what things are boring? What things are exciting to us? Where do we fit this different than everybody else? Like all these things start coming to your head and all these answers start coming in as you figure out this first phase of publishing. And so that really, you guys, is what we've done the first 90 days. And like I said, it launches, the summit launches tomorrow, which you guys will have launched

by the time you guys get this. If you want to go see it, if you go to understand.me, you can, I'm sure there'll be a link to it there. You can go and register to see the summit. But again, that was the foundation of this business now the first 90 days are over um inside the two common club x coaching program there's three phases there's ignite and then nail it and scale so this first phase was ignite it's all the foundational things you need to have to be able to grow long term and consistently um and again i told you guys the

things right publishing building relationships with your partners, building a following, building a list of subscribers. All those things happen in the Ignite phase. And then we transition everyone in the coaching program to phase two, which is now called Nail It. This is where we started going up the value ladder to our funnels. We figure out which funnel we're going to create.

We're going to nail it. We're going to get traffic to it. We're going to get it working, converting. And then from there, they transition to the third phase of the coaching, which is called Scaling. It's Scale It. So Ignite, Nail It, Scale It. We're going to get it working, converting. And then from there, they transition to the third phase of the coaching, which is called scaling. Scale it. So ignite, nail it, scale it. And that's what Scaling offers.

And so anyway, but I'm excited because the first 90 days is officially almost over. And the funnel is launching on our side. And so many people inside of our group I've watched. There's some that have launched. Some have killed it. Some have made insane amounts of money. Some made almost no money, but they had their first couple hundred subscribers. Like everyone's in different spots, but it's exciting. Anyway, I want to share with you

guys because I know so many times people ask me, Russell, if you were starting a business over from scratch, what would you do? This is the practical application. You are seeing exactly what I'm doing. I'm showing everything to the Two Comma Club X coaching students and letting them see behind the curtain what's happening and why, and then they're just modeling it. I'm giving all the resources, the share funnels, the templates, everything I'm doing. So it's like, oh, I can just do the same thing. It's like, yeah, that's what I'm going to do. I have a couple new businesses I'm going to launch over the next couple years,

and all of them will start with the same foundational methods. So I hope that helps. And again, if you haven't come to Two Comic Club Live, I'd recommend coming. Again, it's the end of this year. If you go to twocomiclublive.com, it's spelled out T-W-O, twocomiclublive.com, spelled out T W O two comic club, live.com register. It's a three day event that I do live from our offices here in Boise. And you don't have to pay.

You can pay basically sign up and pay for the ticket afterwards if you like it, which is kind of cool. And then if you're interested in joining the two comic club X coaching program, the only way to do that is from within either two comic live event or funnel hiking live event. So I'd recommend if you want to do the next 90 days with us,

after the event goes live, we will open the doors again for usually 24 hours and then we'll let the next group of people in and we'll take them through the Ignite 90-day process. So if you want to do this with me and with us, please make sure to take advantage of that. Just go to 2ComicalLive.com, register for the live event, and then during the live event,

pick me up on the 2ComicalX coaching package. Anyway, I the live event. And then during the live event, pick me up on the two comic club X, um, coaching package. Anyway, I appreciate you guys. Hopefully it gives you some ideas, foundation. And, uh, with that said, it is like 150 degrees in sauna. My phone's going to die any second now. So I'm going to leave. Appreciate you all. Thanks for listening.

And, uh, I will see you guys all the two comic club live event coming up here very, very soon. Bye everybody. We have decided to do it again yes earlier this year we did our first ever virtual conference called two comic club live we had over 5 000 people register for this online event and the success stories from those who attended have been amazing so because of that we've decided to do the virtual event just one more time and i want to invite you and your family to attend for free this This is how it works.

First, you can get your ticket at www.2comiclublive.com. You're going to put in your credit card, but we're not going to charge you anything. Then you can attend the full three days and learn everything you can from me and from other 2Comic Club winners. And then after the event, decide if it's worth it. If it's not, let us know and you won't pay anything. But if you love it, and I'm sure you will, then you'll get billed after the event is over. The goal of this event is to build your own personal roadmap to the 2ComicClub. So go get your tickets right now before they are gone. Go to www.2ComicClubLive.com.

Yes, that's www.T-W-O-C-O-M-M-A-C-L-U-B-L-I-V-E.com. 2ComicClubLive.com.