The Russell Brunson Show - What To Do When You Get Attacked On Social Media

Episode Date: June 3, 2020

What happened to me this weekend, and what you can learn from it. On this episode Russell talks about the events of the past weekend and how he handled the situation when it got tough and gives some solid advice about the best way to get through it. Here are some of the helpful things you will hear in today's episode: Find out what Russell decided to do instead of fight back. Hear why Russell is okay, but his friends and family had a hard time with the situation. And see why in the end, Russell believes the whole thing turned into a good thing and an important conversation. So listen here to find out how Russell was able to handle the tough situation of when people attack you on social media. Transcript - https://marketingsecrets.com/blog/315-what-to-do-when-you-get-attacked-on-social-media Learn more about your ad choices. Visit megaphone.fm/adchoices

Clear your schedule for you time with a handcrafted espresso beverage from Starbucks. Savor the new small and mighty Cortado. Cozy up with the familiar flavors of pistachio. Or shake up your mood with an iced brown sugar oat shaken espresso. Whatever you choose, your espresso will be handcrafted with care at Starbucks. Hey, what's up everybody? This is Russell Brunson. I want to welcome you back to the Marketing Secrets Podcast. Today, I want to talk to you about how to diffuse intense social situations. So the big question is this, how are entrepreneurs like us who didn't

cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so this is kind of a hard podcast to make. And I'm not going to go into the details because I don't want to, to be completely honest. It's a hard battle to win. I don't think you can win this battle. But this last weekend, I was trying

to participate, trying to be helpful, trying to do what I thought would be best in situation. And I'll leave it at that. Obviously, it's been a crazy, it's been the last crazy three months or so since this whole coronavirus has hit. The last week of escalation has been even harder, I think. Anyway, but I was trying to do my best on social to help and to be helpful. And what I thought was the right path, looking back now, I understand why it wasn't. But I didn't understand at the time. I was doing my best. So again, I think we should all give people some graces. They're trying to figure these things out and try to do their best. But anyway, I'll step back.

So what I want to talk today is about is more the, like what happened as far as how I kind of dealt with the negativity of the social media part. Cause that's what I think a lot of people in our world who are trying to teach like, you need to be publishing every single day and putting things out there um it can be hard when you do and people beat you up and they beat you up bad and um I got beat up pretty bad this weekend

I'm not gonna lie it was emotional for me for my family for people I know for um it was it was tough and um I think that it could have gone a couple ways it could have gone a lot worse and and I think there's some things I did that were good some things I did did that were bad. And so I just want to kind of comment on them. So hopefully it'll help you guys as you're trying to figure this out. You know, as people who are trying to publish and trying to influence, trying to help and trying to serve, you're always in the limelight. And I'm kind of lucky because I've been doing this now for 18 years. And so my skin has gotten thick. I've taken a lot of, you know, a lot of beatings in the years, uh, which is why, you know, some people are like, well, you're not more social about this or less

social and different things like that. And it's just cause, um, I've been, I've been, I've had a chance to, to, to get beat up a little bit. Um, and, um, and so for me, as tough as this weekend was, it was, it was, it was bearable for me. Like it was like, okay, well that was not pleasant, but it was like, it was okay. Um, but I know a lot of people around me like my my wife and her family and people go to church with me who were like the first time ever seeing a debate happening on my fan page and people you know who are angry at me and yelling at me and like all this craziness it was just like oh I got people in my ward ward here's a for our church like it is is like our congregation who are writing letters and

putting them in my mailbox and making sure I was okay. It's funny because for most of them, this is the first time they've witnessed a social fight. I think it's been really tough for a lot of them. Not fight, but a social discussion, a heated discussion. Obviously, with me running as many ads as we do, I see this stuff every single day in my comments. Those who have run paid discussion, you know Obviously with me running as many ads as we do I see this stuff every single day my comments and you know, those who have run paid ads, you know that The the comments are really brutal people beat you up and again, I've been doing this for a long time So I've I've got pretty thick skin around it But most people around me that I love don't and so sometimes it's hard cuz even if you're like I can handle this the harder part is not like me handling it's seeing my wife crying as she's reading

stuff or you know they got that's the harder part of this so but I wanted to I want to talk about this because you know for me I was again I had good intentions but I was trying to post so I was trying to help you know so that's the first step of it and then when you get people who are viciously attacking you because of like what do you do and how do you do it and and it's it's tough cuz like what I felt like was I was standing there like walking like hey how can I help fucking help and also like a punch in the face like ah like what are you doing I'm here I'm here to help you guys alright like and punch in a punch in a punch and what is your instinct reaction well for me especially for me as like a wrestler someone who like like i love like combat sports

i love fighting i love wrestling i love like like that's like you know that's how you like that's it like it's on let's go um and so for me it was like getting punched punched but if you had four or five punches like you just want to fight back and i know i have friends and family members like i wanted to go and like post like tell people all these things and and some people did and which didn't help and and I remember in the moment I was just like oh I want to like I wanted to go defend myself I want to go out there I want to like I want to you know I want to you know attack back at these people and like there's there's there's this you know this stuff that's happening and so as I sat there I tried to do something that's hard. And it was

hard for me. And I'm telling you this, because hopefully this will help you if and when these things happen to you. So instead of me doing the default Russell, which has become defensive and go and try to go and attack. Instead, I stopped and I was like, Okay, I'm going to try to listen. As painful as it is, I'm just gonna listen.. And so I, the post, like I want to pull the post down so badly, but I let, I kept up for over 24 hours. I let people come and post. And I try to just read and listen and like, try to like, okay, let me put myself in their perspective. Let me put myself in their, in their feet. Like, how are they feeling? Like, why are they so defensive? Why is this happening? And I really tried. And it's hard. Like, I'm not going to say that I have perfect empathy or understanding by any stretch of the imagination

because I don't. But I tried to listen. And instead of me doing what I would normally default do, which is fight back, I stopped and said, what if they're right? What if the way I'm looking at this is wrong? What if, like, how if I'm looking this is wrong what if like how can I defuse this and I realized that the way to defuse it was not to like hold my ground and be right because being right it's not always right and

instead I said I'm gonna try to go there about the other way and so to the people who are the most vocal to me, I tried to reach out to them and ask for their help. And so instead of fighting back and being like, blah, blah, blah, blah, blah, I said, you're right. Can you help me? Help me understand. Help me be better.

Help me figure this out. And it was crazy to see how taking that stand instead of what your gut instincts are, the fight or flight, instead of to humble and to ask for help, it changed and diffused the situation almost instantly. And it gave me this really cool window during it, but then afterwards to really actually start to understand. And for that, I'm super grateful. I don't think it was a matter of who was right or who was wrong.

I think that in this situation, we were both right. But because we have different perspectives, it doesn't look the same. And I think when I was able to find out the other person's perspective, I realized, oh, I think I'm still trying the right thing, but maybe I did it wrong. Maybe I didn't go about the right way. And anyway, it was good. And I'm grateful for the moment that that happened. So I'm telling you this, because as you go out there and you try to change the world in your own little way, just like I'm trying to do and you're trying to do if you're listening to me, there are going to be times

that you are going to get beat up bad and your instincts going to be to fight. And I want to challenge you to not fight, to instead to stop and to listen. Try to put yourself in their shoes, try to have empathy and instead of fighting back, ask for understanding.

Respond to the comment like, you're probably right in this situation, and I don't understand why, but I'd love to figure it out. Let's, can we jump on Messenger and talk? Can you message me? Can we call? Can I, you know, and by doing that, it shifts the conversation, it shifts the everything.

So anyway, that's kind of what I we did this this week and and I wanted to show you guys because again I I got it I got hit with it hard harder than I've been hitting a long long time but when also none of it I think it turned out really good for me for my community for our company and so And so anyway, I just want to put that out there as a way to navigate these really strange times that are hard to navigate, where people are struggling, they're hurting, they're in pain. So anyway, I hope to help somebody because I'm sure that right now, either you are vocal or you're not not vocal but regardless of your vocal or you're not vocal right now uh you're feeling the pressure and the stress and then not knowing what to do

or how to do it and you're probably gonna do it wrong um the biggest thing is is don't don't respond the gut instinct way which is to fight back instead stop and like say okay i'm gonna try to humble myself i'm gonna sit back i'm gonna i'm gonna ask questions i'm gonna put myself in a situation i'm gonna try to try to have empathy and to ask for help. I think if you can do that, like I said, it changed the situation, the conversation, and it ended up turning into a really positive thing overall. So there's my feedback, my ideas, my help, take it for what it's worth. But I think the last thing too is just to kind of come back. For me doing this now 18 years, it's like I've gotten thick skin.

You've got to kind of start growing thick skin because it's not going to, like no matter what you do, not everyone's going to love you. Even if it's like, I don't know if you guys remember the Seinfeld episode when someone didn't like Jerry and Jerry's mom was like, how can you not like Jerry? And it's like, no, some people aren't going to like me. It's like same thing. I'm like, how can you not like Russell? How can you not like guy. And it's like, no, like some people aren't going to like me. And it's like, same thing. I'm like, how can you not like Russell? How can you not like so-and-so?

Like, like they're trying so hard. They're super nice. Like they're like, which is some people aren't going to like you. And they're not going to like what you have to say or what you believe. Um, and that's okay. You gotta be okay with that. Uh, you still gotta love them, um, and respect them and, um, and do your best. So anyway, take that for what it's worth.

I appreciate you guys for listening. Hopefully you enjoyed this episode. If you did, please take a screenshot of it, post it on your social channels and let me know. Tag me on it. It'd be fun to hear your comments and your feedback. So thanks so much, you guys. Appreciate you and we'll talk to you soon.

Bye, everybody.