The Russell Brunson Show - What To Do While You Wait For Your Paid Ads To Work

Episode Date: May 15, 2019

A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well. On today's episode Russell gives some advice to the members of 2CCX about how to fix a funnel if... it's not converting with paid ads. Here are some of the the helpful hints you will hear in this episode: How to keep the momentum going even when paid ads aren't working. Why people who listen to podcasts are the best buyers. And how hitting the podcast circuit made Russell change the title of Expert Secrets. So listen here to find out what kind of advice Russell has if you're feeling frustrated by your paid ads not converting. Transcript - https://marketingsecrets.com/blog/206-what-to-do-while-you-wait-for-your-paid-ads-to-work Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td Brunson. Welcome to the Marketing Secrets Podcast. I got a special treat for you guys today. So inside my Two Comic Club X group, we've got some amazing entrepreneurs. And one of the people who signed up this year was Justin Garini, who is the dude who was on the first season of American Idol. And he took second place at Kelly Clarkson.
Starting point is 00:00:48 And then he was in the movie Justin and Kelly. And then I guess it was called. And then now he's the Dr. Pepper spokesman and a bunch of other cool things. He's a super awesome guy. And he kind of jumped into our community recently and then came to Fun Locking Live and joined the coaching program. And he just launched his very first funnel. And anyway, it's fun watching him like geek out and anyway just it's it's super cool and um anyway today he posted his funnels live or actually a
Starting point is 00:01:10 couple days ago this funnel was live but he's having and then today he posted basically like his ads aren't working yet he's kind of not sure what to do and a little frustrated and and uh super positive still but just kind of like ah like it's not working yet and um and so today i just did a really quick facebook live into to comic club x group specifically to him, but to everybody. And I thought it was really good and, um, some really important things for you guys as well. So, um, I'm going to just post that Facebook live here and so you guys can listen to it. It's about 20 minutes long. And the whole theme of it is what do you do, um, while you're waiting for your paid ads to work. So if you've been ever stuck in that situation, situation, hopefully this episode will help you out a lot.
Starting point is 00:01:46 So thanks so much. And I'll keep the theme song. When we come back, I'll go directly into that Facebook Live. Thanks, everybody. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,
Starting point is 00:02:01 how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey, what's up everybody? This is Russell again. Hope you guys are doing amazing. I know this is me going live twice in like six hours, but when I'm on a roll, I'm on a roll, right? No, just kidding. Last night I went live and kind of talked to you about some of the cool things I'm planning and thinking about for 2CCX. And then this morning I woke up and I was scrolling through my feed and
Starting point is 00:02:40 I saw the post that Justin made about his funnel going live and the app's not working yet and him being frustrated and, and, um, you know, and his post was really, really good. Hopefully you guys all had a chance to read it. But, um, I started sitting here this morning as I was taking my kids to the office and I was like, okay, if I was, if Justin was sitting here, if he came to my office, like what would I tell him? What would be the very first thing? And so, um, I had an idea and I thought it was really cool and I want to share with you guys. So I hope you don't mind. Is it okay if I just go live real quick today? My inner circle meetings start here in like 30 minutes and I thought I would just take a moment out and share this because I think it'll be helpful for a lot of you guys.
Starting point is 00:03:12 Especially I know a lot of you guys who are in this coaching program, you're here on a budget and you're trying to figure things out. And so you spend all the time and the effort and the energy, right? Going and creating the funnel and the offer and getting it live. And then you do all the work behind that, right, which takes time, especially the very first time out the gate, the very first time you go and you do all the work and the effort to create it, right?
Starting point is 00:03:32 And so you spend the time, the energy, the effort, you get the offer done, the hook, the story, the copy, all the stuff, the funnel, and you're like, okay, now it has to work, and you're nervous, like, what if it doesn't work? And you put, like, everything into it, and then you go and you put up Facebook ads, Facebook ads are like are like the greatest and the worst thing at all right because you like you go write the ad then you go get submitted and approved put
Starting point is 00:03:52 your money and all that kind of stuff that you wait and then like something happens like the the ad gets disapproved or you spend a hundred dollars and nobody buys anything or you spend a thousand dollars nobody buys anything and you're like ah and you're like I don't even know what to to do now like do I do I stop the ad do change the funnel? Do I change the offer? Was the offer bad? Did I screw the whole thing up? Like, and all this fear starts coming. Right. And, um, and, uh, and that's where a lot of you guys get to. And then you're like, I don't know what to do. And then you're like, I'm, I'm out or I'm going to bail or I'm going to like, I'm going to want to lean in. Like girls keep saying, but I don't know what to lean into. Like, what do I do? Like,
Starting point is 00:04:21 where do I shift? Like, and, and, and, um, that's kind of where a lot of you guys are at. And that's what, um, Justin kind of posted yesterday, uh, or maybe it was this morning. And, um, first off, I want you to know that I feel for you. I know that pain and that frustration and that fear and all those things that go into it. And you're like, man, I spent three months building this. Like, I don't even know what to change or what to write. And there's that fear. And so, um, I wanted to step back and kind of give you guys some advice and hopefully some hope and belief because it's definitely the piece that's needed right here in the journey. And so what I would say is, first off, it's interesting, not just Funnel Hacking Live, but two Funnel Hacking Lives ago, my keynote intro presentation, I talked about the different
Starting point is 00:05:00 phases of a business, right? From going zero to a million, million to 10, 10 to 100. And the whole thing between going from zero to a million is by far the hardest phase, I think. There's also the most exciting. Like, I love the startup phase. That's why I love the coaching, because I love that piece of it. But what's interesting is going from zero to a million,
Starting point is 00:05:16 the biggest thing you have to figure out, there's two questions to figure out. Number one's like, what am I selling? And it's not like, what do I want to sell? It's like, what does the market actually want, right? So that's the first thing. And the second thing is like, what am I selling? And it's not like, what do I want to sell? It's like, what does the market actually want, right? So that's the first thing. And the second thing is like, how do I sell? So the what and the how.
Starting point is 00:05:30 I was talking about like, what am I selling and how am I selling that? And so part of the what is, initially it's kind of a guess. Like, okay, I'm guessing this is it. I'm gonna, maybe this is it. And you put it out there and you just hope that it's the thing.
Starting point is 00:05:43 And sometimes you like nail it on the head and it's like, boom, the market's like, that's what I want. And they freak out and it's really good. Other times you put it out there and you just hope that it's the thing. And sometimes you nail it on the head and it's like, boom, the market's like, that's what I want. They freak out and it's really good. Other times you put it out there and the market doesn't really want it or not very many people. And that's okay, don't get discouraged. For me, it took a whole bunch of what's before I hit ClickFunnels, right?
Starting point is 00:05:57 Like 14 years of what's. But what's cool about it is each of these different what's you're putting out there can have incremental success where you're growing a list, customers are buying, more people are getting to know you, and you create the next thing're growing a list, customers are buying, more people are gonna know you, and you create the next thing and the next thing, and they all kind of build upon each other till like boom, something hits.
Starting point is 00:06:10 And so don't freak out, the very first thing you put out there doesn't have to be your million dollar winner, it's just the act of getting it out there. Because the very first thing you put out is the hardest because you have to learn all the steps, like you have to learn how to build a funnel and drive copy and do a hook and an offer and write, create a product and do an e-cover
Starting point is 00:06:23 and put like all the things, right? And I always tell people, you know, my very first product I ever created was a software product called ZipBrander. And, you know, looking at ZipBrander as a whole was a complete failure. I think I probably sold 200 copies max, you know, but at the same time, it was the biggest success I've had because it was the first time I did the whole process from A to Z where I bought the domain, got graphics design, wrote copy, created a product, started driving traffic, made a few sales. And even though it wasn't like my million-dollar thing, it was like I did the process once, and the second time I was like, oh, this is easy.
Starting point is 00:06:56 I already know who I'm going to get in for copy, who's doing design. And the next part became really, really easy, right? And every funnel after that. And I kept doing funnel after funnel after funnel until I started having some big successes. So first thing is just the fact that you got the first thing done, that's huge. So that's the what, and the second is how.
Starting point is 00:07:12 Like, what am I selling and how am I selling it? So that's the second question is how do I sell it? And ideally, the end goal is like, I wanna have Facebook ads, I can scale, I can just spend $1,000 a day and I make 5,000 a day and it's just rolling, right? So that's what we're all trying to get to. But the reality is, and I want to step back for a minute because the reality is, is paid ads. Um, well that's the Holy grail. That's what we're trying
Starting point is 00:07:33 to get to. Um, it's always not, it's not always the first thing. Um, in fact, I didn't do paid ads in my business for the first decade, which is crazy. 10 years of my business before I ever like paid for that. Um, and so it's interesting because nowadays we always leave, like go, go to paid ads. The reason why is because like, as soon as you get paid ads to work, it's the Holy grail and like life becomes super easy. Right. But it's not always the easiest thing at first, especially right now where you like, you create the off, you put the time and effort energy in and then like, Oh, you go and you pay for the ad. And then like, it didn't work. And then you're like, Oh, what do I do? And you tweak the ad and you wait again another day. And especially for us entrepreneurs who like are momentum driven, right? We're trying,
Starting point is 00:08:10 we're moving. Like, like the momentum is what gets us going. Like running Facebook ads when they're not working at first is like the opposite of momentum. It's like, girl, you hit like this brick wall. I put him behind me. Like you, boom, you hit a brick wall. I'm like, oh, and then you change the ad and you try it again. It's like, oh, I hit a brick wall. And it's like, you lose this momentum and it's like, you lose this momentum, and it's like this huge letdown, right? And so, Justin, I felt that as I was reading your post, it's just like, oh, like, I did the work,
Starting point is 00:08:31 the effort, and the ads aren't working, and I need the momentum to keep me excited and motivated, and like, but the momentum's gone, because the ad's not working, and I don't know, do I change the offer, the landing page, do the ad, like, all these things, right? So what I wanna do is I wanna step back, because if I was looking at, like, traffic strategies, like, if I was starting a new business, the first So what I want to do is I want to step back because if I was looking at like traffic strategies,
Starting point is 00:08:46 like if I was starting a new business, the first thing I probably wouldn't do is Facebook. And not, I shouldn't say it right. I would start Facebook ads initially because like I want to get that working as fast as possible. So I wouldn't give up on that. I would keep doing that, making the tweaks and the changes. But during that process,
Starting point is 00:09:00 while you're waiting for your ads to hit, while you're waiting for them to work, while you're waiting for the slowness of like that initial grind, while you're waiting for things to hit, you don't're waiting for them to work, while you're waiting for the slowness of like that initial grind, while you're waiting for things to hit, you don't want to stop momentum, right? You want to keep the momentum going, otherwise you're going to, it's going to be frustrating. So for me, it's like, what would I do if I was, if I was starting over from right now, let's say I put together a book or an offer or a landing page or whatever, and I need, I need traffic coming, I'm waiting for Facebook ads to
Starting point is 00:09:20 do, to work, what would I do right now? And so for me, what I would be doing right now is I would be going old school. In fact, it's funny, I'm writing the Traffic Seekers book right now and I literally last week worked on this chapter. But it all comes down to the Dream 100. So what's the concept of the Dream 100? Dream 100 are who are the 100 people that already have your dream clients on it, right?
Starting point is 00:09:40 Who are those people? And then how do I get in front of their audiences for free? And in the book I talk about, there's two ways to get into the Dream 100. Number one is you buy your way in, right? And number two is you work your way in. And so what I would do, and if I was to do this today, is I would start with podcasts. Podcast is the channel I would choose initially.
Starting point is 00:10:01 So I'm going to say a couple things, and I'll wrap it into a bow that will make more sense. But I would start with the channel of podcasting. Okay, because obviously we have Facebook, we have Instagram, we have YouTube, we have all these things. But podcasting is by far the channel I would lead with. And the reason why is podcast listeners are the best buyers. These are my dream audience.
Starting point is 00:10:21 They are, it's the reason why I run my own podcast. It's the reason why I go on other people's podcasts. Podcast listeners are the best buyers by far. Okay. Um, I read a study and I'm going to script the numbers, but it was like the average human who listens to the radio makes like $30,000 a year. And the average human who listens to podcasts makes over a hundred thousand dollars a year. I just buy the fact that they have the podcast app on their phone and they're listening to content, um, makes them a better, I don't want to say that's rude to say, but it doesn't make them a better human. You can be a good human and
Starting point is 00:10:48 listen to music all day, but they make them a better buyer, better consumer. Um, they make more money on average and they're just, they're, they're, they're into development. They're into learning anyway. So they're like, they're your dream customers. So what I do is I would say, okay, I'm going to, I'm going to focus on the podcast channel. And you think about, think about any movie, right? Like when Avengers Endgame came out, which by the way, was that like the most insane movie of all time?
Starting point is 00:11:11 So good. Anyway, what happened? Watch the rollout. What happened is that they went basically and they built their Dream 100. For them it was TV shows, right? So it's like, okay, who are all the shows? And then obviously Marvel Studios was buying ads, right?
Starting point is 00:11:23 They were on Facebook, they were on YouTube, they were on TV, they were buying ads for their show. But then they sent all of their attractive characters out to go and work their way in, right? They were on Jimmy Fallon and Jimmy Kimmel and the Today Show and Good Morning America and they were out there doing the circuit, right? Getting the free traffic.
Starting point is 00:11:40 So they're out doing the free stuff while Marvel is doing the paid ads. So while you're trying to get your paid ads to work, you should be doing the same thing is going out there and working your way and getting into the circuit. So I would go to the iTunes directory and any podcast directory. I would go look through the top 100 in every category. So of all these different podcasts, who are the people that already have like my dream
Starting point is 00:11:58 customers listening to this podcast? And it doesn't have to be like, oh, like for me, I wouldn't say just people in the business, the business, um, category. I look at business, personal development. I would look at different categories. Um, because again, podcast listeners are all, I mean, if they're listening to podcasts, they're into personal development, which means they're into all sorts of stuff. And I would go and I make my dream 100 list of here's the top 100 podcasts I want to get on. Okay. And then I was like, okay, now my job, my goal is to get on all these podcasts. And what's gonna happen is while you're on these podcasts is a couple things.
Starting point is 00:12:29 Number one, this is free traffic, right? You're not paying to be on these podcasts. You're getting on to be interviewed. So number one, it's not costing you money. Number two is something you can be doing every single day. So it's continuing momentum as opposed to like buying an ad, you're writing an ad in the city,
Starting point is 00:12:42 like I'm waiting and like nervously tapping your fingers, like waiting for the thing to happen. Like it's something active you can be doing to move forward. Number two is, you're writing an ad in the city, like I'm waiting and like nervously tapping your fingers, like waiting for the thing to happen. Like it's something active you can be doing to move forward. Number two is that you're gonna have a chance as you're on these podcasts to be interviewed and start listening to like, what did, what did, like what are the phrases people are asking?
Starting point is 00:12:56 What are the questions they're asking? What are people responding to? What are they not responding to? I was talking to Nick Fitzgerald yesterday and he did an event right before Funnel Hat or before the Two Comical Bags event. He said it was interesting. He said, as I was going through my content, he's, and he did an event right before Funnel Hat, or before the Two Comical X event. He said it was interesting. He said, as I was going through my content,
Starting point is 00:13:08 he's like, some things, he's like, I felt it. Like, I felt like it just hit, it landed, people connected with it. And I was like, that's something that most people miss when they're just doing paid ads. Like, what are the things people connect with? And when you have this live platform, like, it's fascinating how quickly you find out,
Starting point is 00:13:21 like, what are the things that hit and what are the things that don't hit? Even if you're just one-on-one in an interview with somebody, like, by you just sharing your message over and over and over again, you start finding and ref find out like, what are the things that hit? What are the things that don't hit? Even if you're just one-on-one in an interview with somebody, like by you just sharing your message over and over and over again, you start finding and refining like, oh man, that's the thing that the host, like his ears perked up. Or I felt as I was delivering that, I could feel the energy of that statement or that phrase that got people excited. You start learning those things really, really quickly. Um, and so, um, if you go out there and you do a podcast, five podcasts, 10 podcasts, 30 podcasts, 50 podcasts, by doing that, you will learn your what so much better.
Starting point is 00:13:50 What is it I'm actually selling? What does the market actually want? So many times I've had a product that I tried to sell, like the Expert Secrets book, for example. You may not know this, but the first thing I did as the Expert Secrets book came out is I did the podcast circuit. I went and did the Dream 100.
Starting point is 00:14:03 I pulled every single podcast owner I could find and started going out there. And what's funny is if you bought one of the first 5,000 copies of the Expert Secrets book, the title of the book was The Underground Playbook for Growing Your Mass Movement Online. Right? Because I was like, that was the title.
Starting point is 00:14:18 That was the what. And as I started doing the interviews, I really quickly, within the first three or four interviews, I realized that that subtitle did not connect with people. No one wanted to build a mass movement. And I was like, oh, and every time I brought that up, it was just like, okay, but it didn't feel right. I don't know how to explain it other than it was wrong.
Starting point is 00:14:35 And I learned that very quickly in podcasts. And I literally, after like six podcasts, I messaged the publisher, I'm like, before the next printing, I'm like, we're changing the subtitle. He's like, you can't do that. I'm like, we are freaking doing that because I found out from the market that is not what they want. They do not want to build a mass movement. The book can stay the same,
Starting point is 00:14:50 but the hook initially has to change. So we changed it from Expert Secrets, the underground playbook to building a mass movement of people who will pay you for your advice. That was the old subtitle to the new one, which is the underground playbook to find your message, build a tribe and change the world. In fact, I know who was my top, I think, I can't remember if it was 5 or 10,000 copies at the first run, but I know whenever people show up on Instagram or Facebook, I'm reading Russell's book. I know when they bought in the cycle because we literally changed the title of the book after hitting the podcast circuits. Okay. Because I found out that the messaging was wrong. And I wish I would have done that before I wrote the book. Um, because the first 10,000 copies, the
Starting point is 00:15:23 cover has a different subtitle. Some of you guys probably didn't know that. And I found out that that was the message that resonated. People wanted to find their message. They want to build a tribe and they want to change the world. And that was the messaging that for the rest of the launch and has been going on for the last two years now. But I didn't know that until I hit the podcast circuits.
Starting point is 00:15:40 And we've sold tens of thousands of copies of books through the podcast circuit, okay? A couple other things about podcasts. Number one is Facebook is like, if you're the dot-com secrets book, I talk about cold traffic, warm traffic, and hot traffic. Hot traffic is like your own buyers. That's like the people that are the best, okay?
Starting point is 00:15:56 And then you start moving down the spectrum, okay? And I would say the next best buyers after your own traffic are like podcast listeners because they may not be your hot traffic, but they are definitely more than warm. They're listening to somebody talk about something every single day, plugging into their ears. Like podcast listeners are amazing because they're listening during the most intimate times of your life. Like while I'm on the treadmill, while I'm driving, you know, while I'm like you have different access to somebody's mind in a podcast than any other format. It is by far like I think the best delivery mechanism is podcasts. you have different access to somebody's mind in a podcast than any other format.
Starting point is 00:16:25 It is by far, I think the best delivery mechanism is podcasts. And so the hot traffic's your own customers, next is like podcast traffic, and then it goes down to whatever. Facebook ads are like warm to cold, right? Because you're targeting based on interest, like oh I know they're interested in Tony Robbins
Starting point is 00:16:42 and business, like now they're gonna see my ad. But those are just warm people, they don't know who I am, like, they don't have an intimate connection with Tony Robbins specifically, maybe they're just, they liked his page, and so, because of that, they're seeing the ad. Whereas podcast listeners, you know they're like, they subscribe, they listen, they plug in for 15, 20, 30,
Starting point is 00:16:58 an hour a day to listen to the content. Like, that is like, and you know that just the fact they're listening to podcasts, the average podcast listener makes over $100, dollars a year. So, you know, they actually have money and you have a format where you're not, you don't have, you don't have, you know, five seconds in the ad to try to capture the attention. You have a longer 15, 30, 60 minute time to build a relationship with that audience before you push them to go to your free plus shipping or your book offer, your webinar, things like that. And so, yeah.
Starting point is 00:17:26 Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them.
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Starting point is 00:19:51 things like that, we'll build Dream 100 channels like crazy, but if I was you guys right now, especially Justin listening to you, but anybody, this message is for him, but it's for everybody right now, I would say, okay, while I'm waiting for my ads to work, the next thing is I'm hitting the circuits, just like I would if I was launching a movie, I'd be on Jimmy Fallon, I would say, okay, while I'm waiting for my ads to work, the next thing is I'm hitting the circuits. Just like I would if I was launching a movie, I'd be on Jimmy Fallon, Good Morning
Starting point is 00:20:09 America, Today Show, like all that kind of stuff. For you, the equivalent of that is the podcast circuits. So it's going to iTunes, going to any podcast directory, going through the top 100, top 200, top 300 of all these different channels and going into there. And you may think like, oh, I'm not going to get on the top 10. You don't have to get on the top 10 list of the podcast. Like right now, my podcast gets anywhere from 10 to 30,000 downloads per episode. I'm not in the top 250. Okay. I have enough listens too, but for some reason, iTunes hates me. I don't know why. They used to love me. I was on the top 10 list for like two years and then they slapped me and they won't even list me in the directory. And that sucks. But my podcast still gets insane amounts of downloads. So even if you're getting a podcast
Starting point is 00:20:43 that's like 250 or 500 or maybe it's not even listed, it does not matter. It just matters that you're getting out there. You're gonna find your voice. You're gonna find your message. You're gonna find the hooks, the angles. Like this is your time to learn and present and be able to figure out what it is you're selling,
Starting point is 00:20:56 how to sell. Like all those intricacies of your message will be learned during this podcast circuit. But then, like I said, even if you're in smaller podcasts, they may have 500 people listening every episode. Those 500 people are their best buyers, their best listeners, people who are connected. And so if I was starting over from scratch, that's what I would do. In fact, if you watched the launch for mastermind.com with Dean and Tony, Dean literally did 60 podcast interviews to launch
Starting point is 00:21:26 that thing. That's how he launched initially. First step, 60 podcast interviews. When Tony Robbins launched Money Master the Game, 220 interviews between podcast, radio, and TV before any paid ads. When Traffic Secrets Books comes out, guess what I'll be doing first? The podcast circuits. It is where I would begin with. So while you are buying ads and trying to figure that out, cause again, the ad part is going to be frustrating and you're going to lose momentum if it doesn't hit initially. And I do not need you. I do not want, I do not need you guys to lose the momentum. You need to be running as fast as you can. Every one of you guys, what you need to be doing right now is going into the podcast directories,
Starting point is 00:22:02 building your dream 100 and then contact him saying, Hey, Hey, and don't just like mass email them all. Hey everyone, put me on your podcast. Like, like listen to each of the podcasts and they put in the time and the effort. Like I listen to a ton of podcasts and I want to make sure that when I get on the show with a podcast host, like I don't look like an idiot. I'm like, Hey dude, I listened to your podcast. It's awesome. My favorite episode when you interviewed so-and-so that was super cool. Hey, by the way, I've got a really cool message. Um, if you love, if you want, I love to be. Hey, by the way, I've got a really cool message. If you want, I'd love to be on the podcast. I could talk about this, this, and this. Those are the ones people return to your calls, right?
Starting point is 00:22:31 So there you go, podcast listeners. It's like the secret nest of the best buyers on the internet are all sitting there, plugged in, listening to stuff every single day. And the best thing about podcast hosts, almost all of them are craving content. They're looking for people to interview. It's not hard to get on their shows. You just got to have an interesting story and then pitch the
Starting point is 00:22:47 story to them. Just like you would if I was trying to get on TV. I'd be like, hey, put me on the news tonight. Like, why? Like, because I can tell you three things about how to blah, blah, blah, blah, blah, right? Justin, for you, I mean, you've got so much street cred already. Just be like, hey, I'm going to show you guys how to get, how to land auditions, the struggles I had. I'm going to tell you guys behind the scenes of how I got an American Idol and then how I got the Dr. Pepper commercial. And that's an interesting interview. Anyone would be like, oh my gosh, that'd be amazing.
Starting point is 00:23:12 And it wouldn't just be, there's so many categories that would fit underneath. It's not just one category in iTunes. There's so many categories. And you could be on 30, 50 interviews in the next 30 days if you just went out there and started hitting the circuits, contacting them, listening to part of someone's podcast, message them directly. Hey, I love your podcast. I love the interview. I think I would love to do
Starting point is 00:23:31 a show with you. If you'd be interested, here's some things I can bring to the table, the stories I can tell. And like I said, most of these people are craving content and your story would be amazing. So there you go. Hope it helps you guys. I got to jump. I got inner circle happening right now. I just wanted to message this before I got started today because I saw Justin's message. I know he's not the only one struggling with this. I know a lot of you guys are and hopefully this gives you guys a shortcut.
Starting point is 00:23:51 Even if you don't have an offer done yet, go hit the podcast circuits, okay? All you have is a landing page with an opt-in form. Go and hit the podcast circuits. Like they are the secret, what do they call it? The secret honeypot of buyers that are sitting there waiting for you. So while you're waiting,
Starting point is 00:24:04 and again, Facebook ads, Google ads, YouTube ads, that's the there waiting for you. So while you're waiting, and again, Facebook ads, Google ads, YouTube ads, that's the holy grail, that's what we're working towards. We wanna get that, because then we can set, because that's when you can sit back and these things are running and they're making sales for you all day, every single day.
Starting point is 00:24:14 But right now, while you're waiting for that to hit, now's the time to hit the circuits. So anyway, appreciate you guys, hope that helps. Have an amazing day, and like I said, next week I'm gonna start dropping some cool stuff in here for you guys, letting you guys eavesdrop into all the two common club training. So appreciate, or excuse me, all
Starting point is 00:24:27 the, my internal training with my team. So appreciate you guys. Have an amazing day and we'll talk to you guys all soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.

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