The Russell Brunson Show - What's the ROI of Your Vacation?

Episode Date: July 11, 2022

Some cool thoughts from my vacation, as well as my process on what to read, why to read, and how to read, and a whole bunch of other cool stuff. I hope you enjoy! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I just got back from an amazing week with my family on Lake Powell. No cell phones, no TV, no anything other than a boat, a surfboard, my brain, some books, and my family. So I got some ideas, some things I my brain, some books, and my family. So I got some ideas, some things I want to share with you, and I hope you are feeling great today. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are

spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So we just got back to the office after being gone for, man, almost two weeks between the drive times and all the things. But we went down to Lake Powell and had an amazing time with our family. We started learning, or not learning, a couple years ago, we started going to Lake Powell, which is southern Utah's amazing lake. And we rent a houseboat, we have some friends we go with, and then we get down there and we surf. We wake surf for a week, three or four times a day.

And it's really, really fun. Some of the interesting things about it is when we're out there, we have no internet, no cell phone, no TVs, no anything. We're just there with our family, which is such a cool thing. Our family and then our brains and our, you know, for me, I bring some books and all that kind of stuff. And it's just such a cool time to just connect. But for me, I'm sure I'm like a lot of you guys, vacations are hard. They're stressful. Sometimes they're like, Oh, this is

so hard to break away and go on vacation. Um, but at the same time, it's, it's so good. Um, but it was interesting. One of the things that was on my mind a lot, and I want to share with you guys in this, I don't know if I'm the same, if I'm, if all you guys are this way or not, which is totally cool if you're not but um i've been totally geeking out recently on personality profiles and tests probably because we're launching a new personality uh company which in fact it's actually live now if you want to go to understand.me you can go and you can register and sign up for um a free account and then you can go take this test and 16 personalities and

love languages and all different tests. And then you, you put in your information and it pops out a page. So I think if you go to understand.me slash Russell Brunson, you'll see all my personality profiles in case you're wondering who I am, but you can go and create it for free and set it up. And then what I'm going to do, and I think all you guys should do is go link in like your Instagram profile and Facebook profile everywhere to your page. And that way people can see who you are and your personality, which is kind of fun. So anyway, I digress. I'm telling you this because like I said, I'm just so excited. I'm so much fun with personality profiling, all that kind of stuff. And one of the things I found about myself in the disc test, there's a section called the motivators, which you have to pay an extra 50 bucks or something to get the motivators, but it's worth it. And so I got my motivators. And so in there it shows you the different things

that motivate you. And my number one motivator, which is interesting, is ROI. And I thought it was confusing because at first I'm like, ROI? If you know anything about me in business, I'm very good at marketing and sales. I'm not a numbers person. I don't look at my balance sheets. I don't look at all that kind of stuff. I have people who do those things, they report back in layman's terms what they mean so I can make choices and things like that. So first I was like, that doesn't make any sense.

And then my coach, Mandy, somebody else named Mandy Keene, she's our inner circle coach. She also coaches me. She said something interesting. She said that ROI is not like, what's the ROI of your balance sheet. It's the, what's the return on the return, your investment of every situation.

So for me, it's like, if I'm in a conversation with somebody, what's the ROI? Like, what's the return on this, on this time I'm putting into this, right. If I'm reading a book or if I'm watching TV or if I'm in school, if I'm learning something, if I'm at the office, like every situation, um, if I don't see what the ROI is in this situation, I really, really struggle, which is, I think the reason why I struggled in school so much. Um, I just could never understand the purpose, which I think most of us probably deal with that, especially the entrepreneurial type types who are just like, this doesn't make any sense. Why are we doing this? You know? Um, anyway, so, um, I want to share that because for me, that's my biggest motivator is, uhator is ROI.

And so I started looking at this whole trip and everything I was doing. And sometimes there are points where I'd be annoyed by something. I didn't know why, just frustrated. And looking at it through that lens, like, oh, it's because I don't see what the ROI is in the situation. And I'd be annoyed. And so this time I tried to be more aware of that, which was really interesting. Like, for example, you know, we had a five hour drive from Boise down to Utah to stay at my parents' house, which is halfway.

And, you know, in my perfect world, I'd be listening to audio books for five hours and learning a bunch of stuff. But when I've got my wife and kids and all the chaos and all that kind of stuff, if I listen to audio books, I feel like, I feel like a jerk. Cause I'm like, my wife's dealing with managing all these crazy kids in the car and i just kind of checked out to hang out in my you know this other land where i'm listening to books and learning and stuff and so i always feel i don't feel good typically doing that so let you know usually listen to music and we'll hang out we'll talk which is great but i think in the past i always like be frustrated like oh like i could be learning i could have five hours i could you know five hours five hour drive i could listen books on 2x speed that's 10 hours five hours, I could, you know, five hours, five hour drive. I could listen to books on 2X speed. That's 10 hours of reading

I could have got done, you know, and so I think in my head I'd be annoyed because I'm like, oh, like, what was the ROI of the situation?

But this time I was conscious of it so I was like, okay, the ROI is like five hours with my wife and my kids and so I was like,

how to make this fun and by figuring out what the ROI was going to be as I entered activity instead of just, you know, subconsciously being annoyed, it was really cool

because I enjoyed the drive. It was really cool because, um, I enjoyed the drive. Like it was, it was really fun. And, and who knew my wife is really, really fun to hang out with. I'm just kidding. I didn't do that, but you know, it was just, it was, it was a really, it just changed the experience for me, which was cool on the boat. It's the same thing. You know, I don't have internet or cell phone and stuff. And so I'm like, you have to, I'm like, Oh, I could be emailing. I could be doing these things. I could be doing so much stuff. And so I was like, what's the ROI of this situation with my kids, with this specific kid, with this thing? And it just made those moments a lot better for me. So anyway, just something for those of you guys who are motivated by ROI of a situation.

It's just when you become conscious of it, then you can look for the ROI. And all of a sudden you're like, oh, this may not be the ROI that my brain defaults to. But as a whole, it's really, really exciting, right? So I want to share that, but then more so I want to share it because, um, I brought, I don't know, I'm, I'm weird. My wife always teases me, but I have a huge backpack with like 10 books. I probably need to like, she's like, you're ever going to read these books. I guess I am. And I did, I actually read like four books, um, which was really fun, but it was, I want to share this with you guys because I think too much in our

industry, especially like everyone's like, you gotta read more books, read more books. And so everyone's reading books, but they're just reading to read. There's no like purpose, right? They're just like, Oh, I'm trying to learn something. I'm trying to read. And so they read and they keep spinning their wheels, but they've deflected the right thing because they're reading. Therefore they, they, you know what I mean? Like, and I don't think it's necessarily always positive. And so I want to share the way that I read, specifically what books I brought on this trip and why and the purpose behind it. Because, again, I'm very ROI driven.

It's like, what's the ROI of me reading? I'm not just going to read a book to read a book. There's got to be a purpose. And so for me, some of you guys know I'm working on my fourth book. Oh, so exciting. And I'm really excited for this one. I put in more time and effort into this one than I, well, that's not necessarily true. Dotcom Secrets was probably the most effort I put into a book because it was a decade

of my life to learn the things and then I wrote it, you know. But this one's kind of similar. I think I've been two, two and a half years working on this project and I've deleted the book twice. As of today, I have no words written other than the title, which is Secrets of Success. Tony Robbins told me he didn't like that title, which makes me sad because I'm going to be called that way anyway. Someday he's going to tell me he actually likes that title.

Anyway, it's actually funny. Jeff Walker hated the name Dotcom Secrets. He's like, that's the worst name of a book ever. I go, thanks. Anyway, I digress. So I'm writing the book and I have this like working hypothesis in my head. I've got these frameworks, I have this structure, I have these things I think are true. And so when I was reading, I'm like, okay, based on this book that I'm trying to write, these are the different

things. Like, in fact, I have my backpack here. I'll pull out. So the things I'm trying to, things I understand at a level, I'm trying to get deeper understanding. That's what a lot of these books are for. So, um, there's a book called the power of your subconscious mind by Dr. Joseph Murphy, which by the way, isn't insanely good, but I'm trying to figure out subconscious mind and how it fits into like this, this vision of my head of how things work. So like I brought that book and I got halfway through that one. Um, what else I get fit soul? Uh, this has Ben Greenfield. Ben Greenfield is the man. He's one of my favorite people right now, but, um, he wrote this whole thing in fit soul, which is, he talked about the hero's journey through the lens of Jesus Christ, which was really, really fascinating. And I'm doing a lot

of hero's journey stuff in this new book. Um, and so I wanted to read that chapter. I think it's chapter nine. Um, it is one of the best things I've ever written. And Ben Greenfield's definitely Christian. He's not, I'm Mormon. He's not Mormon. And so it's interesting though, because his view on Christ and the atonement and sacrifice for us through the lens of the hero's journey.

Like there's some things I could like argue doctrine, like, ah, I believe this a little differently than that, whatever. But as a whole, it was one of the greatest things I've ever read ever. I've listened to, he did a podcast episode. We read that chapter. I've listened to it's a little differently than that whatever but as a whole it was one of the greatest things i've ever read ever i've listened to he did a podcast episode he read that chapter i've listened to like a ton of times and i've got the books to read it to really dissect it again which was cool i brought uh the writer's journey which is christopher vogler's book on the

teaching the story structure of hero's journey it's similar to the hero thousand faces um which is uh joseph campbell's book the star wars is based off of which is uh joseph campbell's book the star wars is based off of and everything uh joseph campbell's book is hard to read though much much more hard so the writer's journey is christopher vogler who worked at disney he's kind of his adaptation of the hero's journey and simplified and um anyway so i wanted to go deeper and kind of re-go through the structure of stories and so i got the writer's journey from christopher vogler i brought outwitting the devil because come on now it's seriously like my favorite book of all time. So read brought out again specifically because I'm going deep into

What I believe are the two types of people like drifters people who are different people who are driven So I got that the alignment effect by Tyler Watson He's one of my inner circle members who's super cool and he does all this change stuff Not talking about the mind or subconscious mind or anything. His is all based on, on your body and the cells and cell memory and things like that. And I was like, I want to understand like what in the world he's doing and how he's doing it. And I learned some really cool stuff about, um, uh, like in the new book, I was already writing a lot about addictions, but he talks about addictions and allergies. And these are two things that your body starts,

either you become physically addicted to something or you have allergies that push you away from something. And how these things are stored in your cells, in your body. And like, I think it was super fascinating to read that. Try to figure out how he's talking about fits into my understanding and my belief of all these principles, right? I also brought Napoleon Hill's book that,

it's actually a book series he wrote in 1919 inside of a magazine that nobody, I also brought Napoleon Hill's book. It's actually a book series he wrote in 1919 inside of a magazine that nobody, I don't think anyone has access to yet. I found an original copy of it, which is crazy, so I've been reading it. He used to sell for $50 back in 1920, 1930 or something like that, which I think the equivalent today, like $3,000 for this book. And so I got a copy of it. So I've been reading that as well, which was super cool. But anyway, if you notice, like I wasn't just grabbing books to read, to read, right? Like for me to be like, what's the ROI of this situation? Like, why am I reading these books? It seems stupid for me. It's like, okay, here's this framework that I, that I've created that I understand at a level. And I'm trying to get deeper understanding it and every single piece of it. Right. So

who has written things similar or who's written things different? Who's written things pro it? Who's written things against it? I think a lot of times we like to just read things that strengthen our own beliefs, which is good, but also sometimes it's good to read things that question your beliefs that are different than what you may have thought or assumed, right? My goal is not to write a book that is going to be what I think is correct. I want to write a book of what is actually correct. So if I can learn something that dissuades myself, like Tyler Watson's book, this was completely new.

I don't even know. This was a whole new thing. I'm like, do I believe this? Do I not believe it? How does it work? I got to understand it. And I read it and I was like, oh my gosh, there's some cool things I learned from this. And then I messaged him on the lake.

I'm like, dude, we need to talk. I need to interview you. I got to figure out how this fits into like my understanding of success and all these kinds of things. And so cool, right? In this book, I'm talking a lot about personality and personality assessments and things like that. Excuse me. And you know, I've read a lot of books on personality stuff, which I love, but there's also one of my friends, Ben Hardy wrote a book called Personality is't Permanent, and he actually hates personality tests, which is funny. The first time I met him, I literally asked him, I was like, what's your Myers-Briggs? And he

looked at me, and he's like, dude, I hate personality profiling. I don't believe it. It's fake. It ruins people, blah, blah, blah, stuff. I'm like, really? And then six months later, he came out with a book called Personality Isn't Permanent. I'm like, oh, great. I'm the idiot who asked the guy who wrote a book about why he doesn't like personalities, what his personality type was, which is embarrassing and awesome at the same time. So anyway, so I had that conversation with him, um, and read his book and it's cool because it gives him a different perspective. I'm like, cool. Like I could just double down on this one thing, but like, I want to hear both sides of this. I can understand a different, um, so I can make sure that I write a book that's going to be

the most correct thing I could write. It's never going to be perfect. It's never going to be the best, you know, until someday when, you know, we know everything, but, uh, I want to do the best version I can. So I'm reading with intent. I'm reading, looking for the ROI, like I'm very, very specific. And so for you guys, maybe you're not writing a book, but I want to make sure that when you are reading books or studying or learning or whatever, that you're doing it with intent, right? Like the getting out the maximum ROI, like what is the reason why you're doing this course or this event or this thing, or this course or this podcast? Like, why are you doing them? Um, and understanding that there's a

purpose plan. If you know the purpose and cool, do it, but if they're not a purpose, maybe find something that I could, I could have brought a dozen other books. It would have been really fun to read and fascinating and cool, but they wouldn't have served the actual purpose. Like what's the ROI on that? I wouldn't have had anything specific that I could, that I could do. So anyway, that's what I want to kind of share with you guys. So it was fun. I had a great trip. It was good to get away. Good to be back. Good to catch up on, you know, I'm in the middle of the catch up zone, trying to catch up on all the things, which is, you know, always a little overwhelming at first, but it's also fun to get my hands

back dirty. We have so many fun projects and things coming out. ClickFunnels 2.0 launches, I think in 88 days. In fact, if you go to 88 days, 20 hours, 30 minutes, and 36 seconds, sometimes I'm recording this. So actually if you go to cf2.0.com. It's spelled out. So cf, the number two, p-o-i-n-t, the letter zero, dot com. There's an early bird list where you can get on the early bird list. And actually, you will get ClickFunnels 2.0 24 hours before the rest of the world does. So go get on the early bird list. It's working. In fact, there's like a 20-minute mini documentary about ClickFunnels 2.0 and the creation and how and why and all the things.

It's so cool. So anyway, go check that out. It2.0.com. Again, the two is the number two and O is the number O, but everything else is spelled out. It's a weird domain, but it's awesome. Go check that out. Check out understand.me as well. Go sign up, get your free personality profile, take all the tests, plug it all in, get your get your free page, which is exciting. And I don't know a whole bunch of other stuff. So I hope you enjoyed this episode. I'm excited to be back at some fun ideas and content stuff. I want to do some new podcasts. I want to do anyway, there's, I wish there was more hours in the day. So much I want to do and create. Um, but it's been fun to think about different ways to serve you guys as an audience. And, um, and this year, you know, this year, Todd and I,

it was interesting when we, in January, we started this year, I had written down, literally in the first issue of the No BS newsletter, that my word for the year is momentum. And then Todd came out later and was like, hey, my word for this year is momentum. And we've never had a word. That was a weird thing to do anyway.

And in fact, we both did it and both had the same word. Like, this is the year of momentum. Like, everything's picking up. And, you know, both did it and both have the same word. Like this is the year momentum. Like everything's picking up and you're now we're in what July click phones, 2.0 launching 88 days. The momentum is picking up and it's we're steamrolling. We're moving forward. And like, um, some amazing, this is about to happen. So, ah, so many fun things. All right. That's what I got. I appreciate you guys. Thanks for listening. Thanks for hanging out. And, uh, we'll talk to you guys all soon. Bye everybody. Thank you for listening. Thanks for hanging out. And we'll talk to you all soon. Bye, everybody. Thank you for listening to the Marketing Secrets Podcast.

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