The Russell Brunson Show - When The Pressure Goes Up... How To Survive

Episode Date: August 28, 2019

Three things that I do to help survive and thrive when the stress and pressure of everything starts building. On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode: Have a vision of what you want to accomplish. You have to create deadlines. You need to build out an amazing support team. So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done. Transcript - https://marketingsecrets.com/blog/236-when-the-pressure-goes-up-how-to-survive Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. What is up, everybody? This is Russell Brunson.

I want to welcome you to the Marketing Secrets Podcast. Today, I'm walking home from the office and I had to share some cool stuff with you. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers.

My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. I hope you're all doing well. I'm in like, what do you call it? Crunch time or deadline time or whatever you want to call it right now, plateau or plomo, um, letter gold. One of those, um, times in your life where you have to get stuff done. Um, and as much as I hate those times because they're stressful and they're tiring and they worry me out. It's also the times when I get a lot of stuff done, um, which is interesting. In fact, um, I think one of the biggest reasons why most people don't get stuff done is that they don't set these hard deadlines so because of that they keep letting themselves off the hook and think it's supposed to get done in a week takes two and then three and then four then five and then it just keeps getting pushed out forever um and i definitely know that is true for me he's here on the car driving past me

uh anyway definitely true for me as well and so uh, a lot of you know, man, I started thinking about writing the traffic secrets book. When was that? It was actually in the middle of the expert secrets launch. Um, after I launched the expert secrets book, I'm like, I'm done. I'll never write again. I've got two books now it's over. The work is finished. And then in the middle of our launch, John Reese messaged me and was like, Hey, would you be interested in buying Traffic Seekers from me? And I was like, yes, that is the third book. I must do it. And so, yeah, so that's when I said yes, paid him a tidy sum to buy the domain from him. And it's been kind of there waiting for me to write in the back of my head.

And so slowly started moving forward on it. Nothing really happened. And then about a year ago, I was like, okay, I'm going to do a live event where I teach all this stuff. And so it was a little over a year ago, I actually went and spoke at Dana Derrick's Dream 100 Con. And at that event, it was the first time I spent a whole bunch of time trying to think through the curriculum for the book and what it was going to be.

And so I sat there and doodled out a million ideas and put an outline together and stories and had the first iteration of that. And I think he gave me, if I remember right, um, like, uh, two hours or so to, to speak on, to speak at the event. And so I got up and I presented it and, you know, I was testing my material. So I did it. And there's some things that you could tell people, right? Oh, freaked out about other things that just kind of, you know, hit people and fell on the side. And I was like, oh, they didn't get that. Either I was testing my material. So I did it and there's some things that you could tell people were like, oh, freaked out about. And other things that just kind of, you know, hit people and fell on the side. And I was like, oh, they didn't get that. Either I was too confusing

or it just wasn't explained. Well, whatever the, whatever the, you know, the reason. And then, and I knew a month later, I was doing a bigger event for all of our two Common Club coaching members called Traffic Secrets. Surprise, surprise.

They called it the same name as the book. And so we set up that event and that gave me like another month or so to really dive deep on furthering the curriculum and furthering the teaching because I knew I was doing a live event. So for the next month, I like killed myself up super late at night,

up early mornings and did all this stuff and ended up doing the event. It was a two-day event where I taught the newer curriculum for the book. And I taught that again. And same process. Some things landed, some things didn't. But it was me testing the material and just kind of figuring out what was going to work and not work. And that was almost a year ago.

And so since then, I had my first deadline. I was supposed to get the book done. I think it was like by the end of the year, like December. So, um, I got a publisher who signed me and gave me a royalty, which was really exciting except for with the royalty comes a deadline. So they said the deadline's here. And so I started working towards it. And then, um, you know, I was working on the outline and section one, I started to write a little bit and then Fun Locking Live started looming and I was trying to get Fun Locking Live and the book done. And finally I was like, I'm not getting this deadline. I need to ride a little bit. And then Funnel Hiking Live started looming. And I was trying to get Funnel Hiking Live and the book done. And finally, I was like, I'm not getting this deadline. I need to shift it.

So we shifted the deadline to after Funnel Hiking Live and then shifted it again. It's been shifted three or four times. And now we are summer descended. Today was actually the first day of school for my kids. So we're the last week of August. And my deadline is September 1st. So it's about a week from now that's supposed to be due which I'm not going to actually get that deadline but I will

have the first section of the book done by the deadline so the goal is to get done section one on September 1st and then two days later section two and two days later section three it gives me time to kind of go back and edit so I'm down to the literal crunch time. And so it's interesting as you have these hard deadlines, you can't miss all of a sudden, um, as you're working towards it, all the other things start falling to the wayside, right? All the things aren't hyper important. Like meetings that were like, that seemed, that seemed important suddenly don't become important, right? They're not urgent. Like the the the urgency now is the book is due and so all the important things start falling by and it's like um forcing me to do it and so man

i've been writing so much uh like i was up last night to one writing right up super early this morning been writing all day i had meetings this morning for like three hours so the meetings got done i pulled up my treadmill desk jumped on it And for two hours and 46 minutes, I walked and wrote. I got one and a half chapters finished during that time. Then I had another three hour meeting after that. Now I'm walking home, recording a podcast. So I get home and play with my kids until they start getting tired. And then I will jump back in my office and try to write another probably three hours tonight. And then I wake up super early tomorrow and repeat this process until, um, until the book is done. So, um, anyway, it's a lot of work and it's tiring and stressful. And I tell

Mattel and they're like, this is the season of my life that I call being tired because not only drive the book, you know, obviously we have a lot of other things. There's some stuff I can't tell you about that, but we are about a month away from ClickFunnels five year birthday and we're rolling out this insane new learning platform. That's all I can tell you right now. That is going to change the marketing entrepreneurship world forever. So we have that task.

We have a new funnel that went live last week that's killing it right now. We got so many things, so many software updates, so many big software changes. We're going to be announcing the meeting today for three hours of Funnel Hacking Live. We're planning Funnel Hacking Um, I'm about to start asking all the people who are going to be speaking to come and speak. We're trying to finalize, um,

speakers and, um, anyway, just there's, there's so much stuff. Um, plus I'm trying to be a present dad and father and husband and, um, all those things as well. And so, um, anyway, there's a lot that I'm juggling and trying to keep in front of church responsibilities as well. On top of that, there's, I'm not gonna lie. There's, there's a lot and I'm tired. Um, but I keep moving forward on it. Um, because I have a vision, I have a mission and I know the importance of what I'm doing and, and I believe in it and it gives me a lot of fulfillment and meaning. So I'm going to keep, keep on doing it. Um, it's funny.

There's a guy, I have a lot of respect for him, but he wanted to interview me for his podcast. I was like, I'd love to. I'm super busy. I'll have you set up a time with my assistant. She can kind of help you, um, find a, find a time. And, um, it was tough because like we have, obviously this, this book's done, but then, um, before the end of the year, I have to do the rewrite on DocArm secrets and expert secrets. Like both those books, I have to do a rewrite because we're repub, this book's done, but then before the end of the year,

I have to do the rewrite on Doc Arm Secrets and Expert Secrets. Both those books, I have to do a rewrite because we're republishing those with a new publisher as well. So basically, I'm writing three books the next three months, and so even when this one's done,

I have a week off where I'm going with my wife on a vacation, and I get back, and then the next book, I've got 14 days to finish that one. Next, I've got 30 days to finish that one. So it's a lot, but it's not loosening up super easy and then from there we go directly into uh wrestling season my kids which means i leave half days every day to do wrestling practice with them that leads all the way up until christmas and then christmas we have the basically have to

get all my fun like my presentations done in December because January we have the two comic club crews and then boom, we're at funnel hacking live. So anyway, just like just the content creation, uh, the volume, how much stuff we have to get created between now and the year is more than most companies will do their entire existence. Um, and we're doing that plus all the other things, right? Um, so so there's there's a lot and i'm not saying to complain again i i love it but it just made me laugh because this person um you know my assistant melanie looked the schedule's like literally the first opening that he has like a free 30 minute window is in february and she was trying to give him the very first spot and he wrote back and i guess was upset saying you know i'm busy too um do you got any time for me until then

like whatever he's kind of upset about and and, and I get it. But then it was funny cause he posted something on Facebook the other day that was like, I'm looking for a new show to binge flip, to binge watch on Netflix. Are there any suggestions? And I didn't comment, but I really wanted to and be like, dude, if you have time to binge watch anything, like you have more time than me. Um, I haven't watched TV for forever. Um haven't watched TV for forever because there's no more time. So why am I telling you this? A couple reasons. Number one, doing this work,

and I'm talking about my work, I'm talking about your work here as well, doing this work is not going to be easy. It'll be to varying degrees. There's times when there's a lot of pressure, it's hard, there's times when it's easier, but it's not little, right? So if you decide to go on this mission

and to pursue entrepreneurship and do these things, there's going to be pressure and there's going to be a lot of stuff. And honestly, if you don't have a vision of what you want to accomplish and a mission, a calling, whatever you want to call it, to do that thing,

man, it gets really tough when the heat gets turned on. Like, it would be so easy for me at this point just to be like, I'm done for a year. I take a year off and nothing would shift in my life at all. Right. But it's not about that. It's about a calling, a mission, a vision, things that I'm pursuing that I'm trying to get done. Um, cause I believe they're bigger than me and I, I strongly believe that otherwise I

wouldn't do it. Right. So that was some more, you have to have that. Number two, you have to create, um, deadlines, solid, um, hard deadlines. If you've listened to this podcast while I've talked a couple of times about like letter gold deadlines, where it's like, like if you're successful, you get gold. If not, you have lead. Lead is a bullet, right? Uh, plot to our plumber, letter gold or silver or gold, whatever you want to call it. Um, but like you set these hard deadlines. If you don't,

man, it's so easy to wiggle past the thing. You know what I mean? Like I started this book a year ago and honestly the majority of the writings happened in the last probably 45 days. Um, I could have gotten the book done last year if I would blocked out, you know, two months just to do it, but I couldn't sell other things. But it wasn't until like I had the hard deadline and I'm grateful my publisher basically giving me money because forced me to have a deadline otherwise man in fact Friday I almost pushed it out I had a literal entire email if I'm saying explain why there's no way I could possibly do it and then um joy on my team is kind of my uh head of content development she's helping me to to get this thing done and get all the writing done hit the timelines

and all that kind of stuff she's doing the editing kind this things done and get all the writing done, hit the timelines and all that kind of stuff. She's doing the editing, kind of behind, falling behind at doing the editing of the book. Um, she's, she, um, I was out to send the email and I asked her about it and she's like, wait, wait, hold on. So I mapped out a new schedule of like, okay, if you can write, you know, two chapters every single day this weekend and then this on Monday and this between these meetings to get this part done and like, you know, set a structured schedule where I have to like, I have to run and have to race to really even do it. By doing that, it's forcing me to actually get it done. And again, if it wasn't for that deadline, this book would not be done for another, you

know, you know, six months or so. So having a, having a solid deadline, um, either a real one or a fake one that you pose upon yourself, but regardless, you have to stick to it and not let it shift. Um, that's number two. Number three, you need to build out an amazing support team. It's not just at the office, but all aspects of your life, right? I got my amazing wife and the support network here at home that allows me to do these things.

I have a support network at work. I have a support network in my writing. I have a support network in the running of the company. All these departments are able to run. I'm able to do this because I have such an amazing support network. It's interesting. Stacey and Paul Martino, you guys probably heard me talk about them. They're some of our inner circle members who run relationshipdevelopment.org

and help save marriages. They just moved here to Boise, and I had a chance on Saturday to go swing by their house really quick. And they're really, really good at setting up structure and systems for the things in their life that will normally suck away your time

so they can focus on their work. And so much so, they have a nanny who helps watch the kids. They have a house manager that goes shopping for them, buys the things. They have people for all these different tasks because they're like, I should only be be doing this everything else needs to have a person and system in place to make sure it actually happens and so um i was watching them as they plugging these people it's in the mood here boom they have the checklist the systems plugging

people in hiring getting them in place so that so like like we're gonna go to like saturday like we've drive whole foods buy the stuff we never want to drive there again so we're getting the person we're building out a system so it's like we've done this once we bought stuff we like we figured it out i will never have to assist this task again because now it's all documented we can plug somebody in to do that thing and they built this they're building a support network here in the new home they in the new area they just moved into and so same thing's true for you man if you want to be an entrepreneur and you want to create these amazing things like you've got to start building out the support networks around you like in your home so your home life doesn't crash your business so your business doesn't crash you know like whatever

project you want to take the first step is like can build out the the the structure and systems around that to support it so i can actually do what i need to do a lot of times we go and we try to do some amazing things without the structure in place that's why often we crash and burn so there's three big tips i'm home now My kids are out playing soccer on soccer field, which is exciting. So I'm going to go. Um, thanks again for listening. Appreciate you guys, uh, for being subscribers, this podcast. Um, I hope that you get something out of every episode I publish. Um, and hopefully that when the traffic seekers books come out, you'll read it because I am literally bleeding for my fingers for you. Not literally, I'm figuratively bleeding

for my fingers for you. And I hope you love it. And I appreciate you all. Thanks so much. I'll talk to you soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.