The Russell Brunson Show - With Great Power Comes Great Responsibility

Episode Date: January 8, 2018

Don't forget your responsibility to your customers, it should keep you up at night... On today's episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode: Why thinking about your customers should keep you up at night. And why it's so important to make sure what you are selling is high quality. Listen here to find out why with great power comes great responsibility. Transcript - https://marketingsecrets.com/blog/with-great-power-comes-great-responsibility Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson.

Welcome to the Marketing Secrets Podcast. And yes, I'm wearing a tie. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.

All right, everyone. So I hope you guys are doing awesome. I just got done with church and I'm actually, it's a really proud moment for me. My kids, my two twins are out doing something that we call fast offerings. So they're out going to people's houses and they go to church with us and basically getting donations to help people feed the poor and things like that, which is kind of cool. So I'm driving around and they're running in. So I may be pausing and starting this one over as they're going now, but they're in the house right now and it's kind of fun.

Proud day for me to watch the kids go out and do that. So it's pretty cool. But I want to share with you guys something and I'm going to keep some of the names private to protect the innocent. But I think the story is really, really important. So one of my close friends recently did his first webinar and crushed it on it. I'm probably not at liberty to say numbers since you don't know who I'm talking about. It doesn't really matter.

But did like over $20,000 the first day and then he's gotten a whole bunch more through replays and stuff. And it was their first shot at doing it. The first time doing this and they're on top of the world. People are paying me for my stuff. It's so exciting. I know that any of you guys who have had success selling your own thing, you feel that. You're just like, I can't believe people are paying me for my thing. It's so fun and so exciting.

For the next day or two, he was in the emotion of that and the excitement of that. Then yesterday, he messaged me. He said, dude, Russell, I don't know what to do. I'm like, well, what happened? What's the matter? He said, somebody messaged me and they said that they needed what I was selling so bad they actually went and I don't know if they sold a car or they refinanced their car or something to get the money to be able to buy his thing.

And he was like, I don't know what to do. I don't know how to take that. He's like, this person probably didn't have the money to do it, but they were so compelled by my presentation, by the offer and everything that like they went and they, they, they did the same to get money that, that they didn't have to be able to buy my thing. He's like,

I don't know how to, I don't know how to take that. I don't know what to like, do I refund their money? Do I give them for free? Do I not like, ah, and it was just like this,

this weird conundrum. And some of you guys have been through that. And, um, where people who, who, um, who believe in you and they trust in you and they're trusting in what you have been through that. And, um, where people who, who, um, who believe in you and they trust in you and they're trusting in what you have to say and what

you're created that they're, they're going to go and pay you for it. And sometimes it's, it's, it's scary. And so all I did is I texted him back one line and it's line from Spider-Man. So yeah, it's a cheesy superhero movie, but, um, I texted him back. I said with great power become with great power comes great responsibility. And, um And I wanted to share that with you guys because as you are creating these businesses and you're selling people's products and you're selling services, you're selling hope and dreams to people. Unfortunately, it's not going to be 100% success rate. And I understand that. But for you guys who are doing that, you're learning these skills. You're learning a power, a great power where you can persuade and influence and help and serve and,

and change people's lives. And I want you to remember that, that with great power does come with great responsibility. Like knowing that, like, Hey, I can't help everyone, but I need to put everything into my product and my service.

I need to put my heart and my soul because these people, like they're trusting me with their, with their money me with their money, with their well-being, with their family's financial safety. They're trusting you with it. And so with great cat power comes great responsibility. Hi! We played with their dog while we waited. Was that pretty cool?

Yeah. That's the power of service. You could play with their dogs. What was the dog's name? Shadow. Shadow. That's pretty awesome. All right, Dallin's about to come back in too.

Keep it. Did you like the doggy, Dal? Well, yeah, but I had a dog. So what'd you guys just do? Pet the dog. Well, besides pet the dog. They're doing their duty, huh? Doing fast offerings, helping the poor people.

Alright, I'm gonna be back here in a little bit, guys. Alright, then the next house, I'll finish this up. But anyway, I just wanted to kind of restate for all of you guys as you are learning this game and this thing, that while you're making money, don't forget about the people, the people you're serving, the people who are paying you for your thing, and make sure that that keeps you up at night. It keeps me up at night knowing that people are investing in my products,

my services, and I've got to make this thing the best in the world because I know that someone else on the other side is gambling something in their life. They're going without this to buy whatever my thing is and if i haven't put my heart my soul into the delivery the fulfillment of that thing then it's not worth doing and i want you guys doing that because marketing stuff's easy to learn um it's easy to get people to say yes but if you really want to build a legacy and really want to change people's lives, you got to get them to say yes and then actually serve them and fulfill the highest point you can. And so that's the game.

That's the game, you guys. So again, with great power comes great responsibility. Serve your people at the highest level. Let that keep you up at night. Keep focusing on them. Do not forget about your customers. They are the reason why we're in business. So that's all I got, you guys.

Appreciate you all. And talk to you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show

at www.funnelhacker.tv.