The Russell Brunson Show - Your Follow-Up Funnels (Emails) - FDLC: Day 4 of 5

Episode Date: May 4, 2022

This is day 4 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Coming Soon... Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, and supply. AirTransat. Travel moves us. What's up, everybody? This is Russell.

Welcome back to the Marketing Secrets Podcast. Today, we are jumping into day number four of the 5-Day Lead Challenge. And this is one we're going to start getting into the actual emails. Like, what do you send these people when they come through? And I'm excited because on this episode, I actually had Yada Golden, who was in the house when we recorded this live event, who came out and she walked us through her framework and how she structures her email sequences to get people to open emails, build a relationship,

and to buy over and over and over again. Something that's so powerful, I don't think we talk enough about in our community, is how do you actually structure and craft those emails? And so that is what is happening on today's episode. A couple of funny things. If you do go online and go to 5dayleadchallenge.com, you can opt in there and see the videos of this live event for free and also download the one pagers and the homework assignments and things like that.

But you'll notice one thing is that on the video for day number four, Yada and I are sitting on opposite sides of the stage. And the reason why is because this was filmed in the middle of COVID and people were freaking out, like yelling, like, you can't be that close to each other, which is completely ridiculous now that we're looking back in time. But so we had to film like six and a half or seven feet apart just to make sure that the audience at home wasn't angry at us, which is so funny to me now. But anyway, that it is what it is. So if you're watching the video, you're like, why are they sitting so far apart? That is why. But anyway, like I said, today we're talking about your follow-up funnels.

What are the email sequences? Yada Golden is my special guest on this one. She does an amazing job. I hope you guys enjoy it. And with that said, we'll queue up day number four. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things

that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. We've got people from all around the world. We're super excited to see you guys today and congratulations. You made it to day number four. You'd be blown away by how many people will go and they'll be excited to change their life and they will buy a book and they will get it and they'll be so excited to read and they'll read chapter one and then they're about to start chapter two and then they don't and they never get to chapter two or three or four or five and they go back to the life they had before, right? You know how many

people go and they buy a brand new course and they're so excited to learn this topic, this thing, and they go through, they watch module number one, they're excited, and then they just kind of end. Okay? And the same thing's true here, right? Day number one, we had 11,000 people on live. Day number two is a little bit less. Day number three, a little bit less. And so each day kind of shrinks and the people who make it this far are proving to the world, proving the universe, proving to God, whatever it is that you're worthy. You're looking, you're trying to figure these things out. Okay. And those who push through those types of things, the ones who have success. So if you're here today, you made it to day number four, you've been doing your homework assignments. You've been

keeping up, you've been doing all the pieces. You're the people who will be rewarded because of it. Okay. It's true in all aspects of life. I am coaching my kids' wrestling team. I see right now the ones who are having success, the ones who show up, the ones that put in the time, the ones that put in the effort. The ones who don't are the ones who are struggling. So if you're here today, despite all the craziness that's happening around the world,

you're showing up, you're trying to make your life better, your business better, I want to congratulate you for doing that. So that's number one. We've been covering a lot of things so far the last three days. You've had a chance to hear me talk a lot. And I'm excited because today and tomorrow, the last two days of the five day lead challenge, I have guest speakers are going to be here with me today helping, which I'm really excited for. And so the first guest

speaker, I'm going to introduce her here in a little bit. And she's going to be going deep into the email side of it, right? Okay. We've been talking all these things, all the things we need to do to start generating leads and get leads, and the question is, now that I have them, what do I do with them, right? I've got these leads, like, I don't wanna mess them up. I don't wanna, I wanna make sure they like me. Like, ah, and I remember when I first got started

in this business, you know, and I learned about LeadGen. I was excited. I started generating leads. I remember the leads were coming in, and I was like, now, what do I do with it? Do I, like, I don't know. Like, do I send an email? Do I not? I didn't want to offend people. I don't want to send emails too often. Like I was so scared of all the different things. I remember in my head, I was like, okay, I'm missing out one email a month because I don't want to offend

them or annoy them or, you know, so I was like very, very careful. And, uh, and I built a list up to a couple thousand people. I remember sending an email and being so stressed out and so much stress and so much anxiety. I sent the email out. I'm just waiting for people to like yell at me. And of course I got some unsubscribes. I was all like depressed. Like, Oh, some people don't like me now.

Or a couple people were angry. Like why are you sending me emails? I'm like, cause you asked me to send you emails. And I remember being like, I had so much anxiety behind it. Okay. My goal,

one of my goals for today is help you guys get rid of that anxiety. Cause the first is going to be kind of weird. Okay. But people came to you, right? You didn't go and follow them. You didn't chase them. They saw an ad. They saw you drive traffic. They came to you, right? You didn't go and follow them. You didn't chase them. They saw an ad. They saw you drive traffic. They came to your thing. They saw this lead magnet.

They were so excited for it. They gave you their email address because they wanted that thing. You then gave them this thing, this framework you created. They're going through it. They're getting value, okay? You have to understand this is the spot in someone's life that they're interacting with you, right? They just got this lead magnet. They got this value. Like, this is amazing. And all of a sudden, you send an email. Now they know who you are. Now they're excited to get to know you, to build the relationship with you, okay? If it goes back to, we talked about the value ladder yesterday. If we go back to that analogy of dating, right? If you're going to date with someone, like, I had an amazing experience. Guess what you don't want

to do? Just ghost them for the next six months because I don't want to offend them or be annoying or whatever, right? If you do that, the relationship very quickly disappears and dissolves. I remember because I was sending my email out once a month. And every time I send the email once a month, I get tons of people who are like, who are you? They couldn't remember who I was because there was so much distance between when I got the lead magnet and when they actually had a chance to hear from me. I remember I had this friend I met and he told me, and I don't know if I recommend this, but he was emailing his list twice a day. And I was like, what? Twice a day? He's like, yeah. He's like, I want to make sure people remember who I am. Right. And I was like, okay, I'm not gonna do twice a day, but maybe I'll do twice a month.

And so I started sending out two emails a month. And what was crazy is my income more than doubled. Right. People remembered who I was because I was communicating more often. And I was like, okay, twice a month. What if I did it? What if I did it once a week? So I said, I'm going to email my list once a week. I shifted once a week. And guess what? My income more than doubled. I was like, huh? People aren't annoyed to hear from me. What if I send out emails a couple of times a week? Okay. And so you'll find this thing is kind of counterintuitive. Sometimes we're nervous. We have these leads. I don't want to mess up the relationship with them. So I'm not going to send anything. It's not the case. You want to be building relationships, sending out emails, getting me to know them.

Okay. You guys have been getting emails from me every single day in the morning and the night about this, right? Like, Hey, they're about to start jump on. And afterwards, Hey, here's the replay. If you missed it, right? I'm building a relationship. I'm keeping the doors open. And yes, some people have been annoyed. Some people have unsubscribed. Some people left my world and I'm happy they're gone. Okay. Because you guys are the ones who are worthy enough to get this information, actually do something with it. Okay. And so your people will follow you. They will listen to you. They'll be excited to hear from you. And so don't be scared of email.. That's a big, very, very important part. But of all the email parts, the thing that's the most important is when the lead first comes in, what are the emails you say?

If you're not careful, you can do it wrong and you can distance them. All sorts of things can happen. But if you do it correctly, you can build a relationship with them. That relationship will stick and they'll be more likely to buy from you moving forward in the future. And so that's what we're talking about today. And I'm excited for it because as much fun as generate leads are, you don't make money from generation leads. You actually make money from emailing leads and selling them different products and services

and the things that you have to offer. And so this is where we start transitioning from the lead generation to actually monetizing and making some money. So that's kind of what's happening. So that's what's happening today. And then tomorrow we've got another special guest coming and her name is Rachel Miller. She actually just got here last night, which is exciting. She flew in and she's going to be talking to us about how to actually generate the traffic. Okay. Cause now we've got

the system in place. You have the lead magnet, you have the funnel. Now we're going to have the email. So everything, all the structure will be in place. And now he's got to go and take traffic and dump it into the top of this funnel. And people start coming through to start getting a lead magnet. I'll start getting the email sequences and everything else to start taking care of itself. So that's happening tomorrow. Uh, she's gonna be talking about ways to get traffic that are free, which is exciting. Some of you guys don't have big budgets yet. And so when we go into that, um, and so that's kind of the game plan. Are you guys excited for today and tomorrow? Um, awesome. I hope you guys have been enjoying this process. I've been enjoying it so far. It's been so much fun coming in and speaking and serving you guys every single day.

You know, it's been, with all the craziness happening around it, I haven't had a chance to do this kind of thing that often recently, and it's just been a lot of fun to come back and kind of reconnect with everybody. So with that said, I'm going to bring out our special guest. She's someone who I had a chance to meet back about the time that we started ClickFunnels. She kind of came to our community and got to know her, and it's been so much fun watching her blossom and grow over the years. And she'll kind of tell her story a little bit here,

but she never thought she was going to become a copywriter, writing emails or any of those kind of things. And now, four or five years later, here she is. She's had a chance to speak at Funnel Hiking Live. She's had a chance to do a lot of trainings inside of our community, and she's here to train you guys. So with that said, let's put our hands together for Yada Golden. Yeah!

Hey! Hi, everybody! This is Yada! Thank you so much for having me. This is amazing. Thanks for coming. Yeah. So we are so excited to have her here.

So first off, for those who don't know, you want to introduce yourself and kind of tell some of your story about how you got here? Yeah, absolutely. So, I mean, I met you what, like four, five, maybe six years ago at this point. And I was in such an interesting part in my life. Like I had just come out of a divorce. I had two kids that I was now solely responsible for. And I say to people all the time, I'm like, I had to adult for the first time in my life. Like I had to pay insurance. I had, you know, a rent to pay all of these things. And I was really looking for a way that I would be able to do that without giving my time to a job.

Like I was like, I don't want to have a job. And that was a realization that I really came to when a girlfriend of mine, I don't know if I've told you this story. She looks at me and she says, well, Yara, you can always get a job at Nordstrom. And this fire like ignited inside of me. And I was like, Oh, I don't work at Nordstrom's. I shop there, you know, and it was this like moment of indignation. And it's nothing against people who work in retail or Nordstrom's or anything like that. But something inside of me came alive and was like, you're, you're meant for more than that.

Like you're capable of more than that. And so that's really how I kind of like stumbled into your world, into entrepreneurship and online business and all of those things. And the only thing that I knew that I was good at at that point was relationship, right? I was like, I know what went wrong in my marriage and I know why it ended. And I was able to create a really good co-parenting relationship on the back end of it. And so what I did really was going on Facebook and I started sharing the story of what happened and why the relationship fell apart and what I had learned and what I was doing to move forward from that. And the most interesting thing started happening was that people started reaching out to me and saying, oh, my gosh, you're navigating this so gracefully. Like, how would you handle this?

I have this going on in my life. Can you help this? I have this going on in my life. Can you help me? And that was this real aha moment for me where I was like, wow, people are actually looking for help in this thing that I have experience and expertise in. And now I didn't think at that point that I was an expert. I was like, these people are crazy. Don't they see the disaster that I just created? But luckily for me that my new partner, James, at that point had been in business for a while. And he says, well, why don't you become a relationship coach? And that was really the first inkling of like, hey, you could actually start a business.

I'm curious because I know a lot of people, if you don't have a business yet and you're not phased, you're trying to figure out your business. I think a lot of times we look at some of that and the first question is like, well, I'm not worthy. I just went through a divorce. I don't feel worthy. What was it or why was the reason you were able to say like, okay, I'm going to try this. I'm going to, I'm going to take that leap of faith. Even though I don't feel worthy at this point or I don't feel ready yet. Oh yeah. No, I thought they were crazy. Like I was like, you guys are asking me for help. This is nuts. Um, I think it was really that desire to

build something for myself without giving away my time. I was like, I don't want to go get a job and pay somebody to watch my kids while I'm there. You know, I want to be able to be with them. And so it was really, it was really a leap of faith. It was just like, can I do this? And can I, do I believe that I can help somebody be better off than they are right now? And the answer to that question was yes. I was like, I've read books. Like I've done this for myself. I know that I can figure out how to help somebody else get this result for themselves. Um, and, and that, that was kind of it. I think the hardest part, honestly, was making that first offer was when I was like, okay, well, I've been talking to you on messenger for a while and I know you have the issue that I have and I can help you solve it.

But like, Oh, are you going to pay me money? You know, then even today people are like, but how do I do a CTA? And I'm like, it's okay. Just take a deep breath and like, believe that you have something that can help somebody else. Yeah. So, yeah. So, I mean, and then we can fast forward like a ton of time, right? I was in inner circle. I started learning about internet marketing, started learning about Facebook ads, started learning about click funnels and just all of these things. And I was hitting my head against a wall because the messaging that I had was really, you know, how to, uh, how to divorce gracefully, like at the end of the day, and nobody wanted to raise their hand for that. You know, nobody wanted to let people know that they were having problems in their relationship, but I would look around the rooms that I was in and I was like, I could help all of these people because it's interpersonal relationships that they're having.

And this moment of like, aha, happened where I was like, and their abilities, what a difference that might make in their businesses. And I mean, within 30 days, my entire business had changed. I shut down my coaching. I was like, I'm a copywriter now. This is amazing. And now I'm here with you. And it's just been such a crazy ride but i tell everybody like russell always says once you find that thing that's actually your thing everything changes and

it happens like in an instant and that's that was my experience so thank you so cool i love it all right so we're talking about email today and i know um i think this is kind of fascinating we talked behind um off stage about this a little bit but you know your, your stuff you talk about in relationships, right? Like building a relationship and things like that. And, and P an entrepreneur's relationship with their list, like the principles are the same. And one day you said something like a lot of the way that most entrepreneurs teach their list or treat their list. You want to talk about that? Cause I think it's kind of funny, but also it makes it very like, Oh yeah, I see that. And probably people's email lists you're on. You'll notice that this is what they use their list for. We don't want to be using it this way.

So let me talk about that. Absolutely. So I think that there's three different ways that entrepreneurs typically show up for their email audiences. The first one is like a pickup artist. You know, they're just like, Hey, it's like a booty call, right? They're just like, Hey, you want to buy my thing? And it's like, Oh man, like you gotta, you gotta give a little bit more than being like that booty call. You know? Um, I think the second way is really like you gotta, you gotta give a little bit more than being like that booty call, you know? I think the second way is really like a player, which they put in a little bit more effort on the front end. They really do kind of care and they do their automations and they set up their sequences and stuff. But the problem is that when they don't make that sale or get what they want in their own timeframe, they move on and then they completely ghost you and you never hear

from them again. Right. And then you've got, uh, who I've been guilty of being a lot is Mr. Nice guy, right? The person who gives and gives and shows up every day and is like, Oh, I'm here for you. Like, I want to support you. I want to serve you in every way possible, but you never make an offer, right? Cause you're just like, if I serve enough, they're just going to call me and tell me that they want to give me their money. And that's not how it works, right? They never do. They really don't. And so what, what I really, uh, do my best to teach people how to do is to show up as relationship material where you're, you're showing up for them. You're serving them. You're, um, you know, you're adding value, but you're also challenging them and you're making them think a little bit about themselves and about their situation while giving them

opportunities to actually step into working with you and like making a change for the better. So it's, it's a, it's a, it's kind of a combination of all three of those personalities, right? Like you want to have automations and sequences and put the work in on the front end. You also want to be making offers when the time is right and you want to add value and show up consistently. Yeah. Yeah. You can be a more well-rounded human. Yeah, exactly. I love it. Hey, funnel hackers, let me paint you a picture. You're running a business.

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get started, LinkedIn is offering you a hundred dollar credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. So what we're gonna talk about today and then with Yada is, um, when a lead first comes in and there's a lot of different email sequences over time, when you go to one funnel way challenge, other things you'll hear, we just talk about it was like lots of different types of sequences. Um, but the first one is like when someone first comes into your world, like it's that first, like the first time they met you, you're introducing them, you're shaking hands,

you're getting to know them. And there's a sequence and, uh, there's a, um, I'm not even sure if you have an official name for it or not, but there's six emails, um, that you do when someone first comes into your world. And, uh, I don't want to brief talk about, I can, what all six are really quick and then we'll go down and kind of break day by day and kind of go through each of them. But these are the first six emails they're going to do exactly what she's talking about. Like build that relationship, provide value, and also ask the call to action to, to really ultimately get the thing that you're, you're trying to get towards the end. Yeah, for sure. And so for me, I call it the warmup sequence. I believe in your world, it's the indoctrination sequence. A lot of people call it a lot of different things.

The way that I actually came up with this sequence was thinking back to when I lived in San Diego and my mom was teaching me how to drive. There was this huge on-ramp to the freeway. And of course, the freeway is going at like 65, 70 miles per hour. And I'm at a dead stop up here. Right. So I had this big hill to gain the speed so that I could properly merge with traffic. And I started thinking one day, I was like, you know, when a prospect comes into our world, they're at a dead stop and our business is moving. Like we're having a certain conversation with our people, with our students, um, with our audiences and they don't know anything about that. So I was like, how do we help them merge into our business without crashing? Right. And so my thought was

when I meet someone at a conference or at an event or anywhere really in person, what are the six questions that I ask them or that they ask me and that help us get to know each other? And, and I turned those into emails. And so the first one is, who are you? Right? This is the first question that every single person that meets you has on their mind. Who are you? Second is where did you come from? Right? Third, what do you do? Fourth, how do you do it? Fifth? Well, who do you do it for? And sixth, how can you do it for me? Right? And so I took that framework of how you meet someone in person one-on-one and said, well, let's do the same thing when we're behind our computers. Because something weird happens to people when they get behind the screen of a computer

and they're just like, hi, I'm Yara, buy my thing. And it's like, that's not what we do. That's not how we interact. You wouldn't be in real life if you met someone. No, you totally wouldn't do it. You'd be like, oh my gosh, that person's so weird. Get me away from them. And so I just took a little bit more time to get to know people, to really onboard them

into my world, to let them know a little bit about my backstory. And I found that doing that actually invites conversation, right? It engages them in a way that does help them feel like they know who you are. And I think more importantly, it connects the dots for them as to why it is that you do what you do, because it's, it's a logical progression in your story, right? If you were to tell somebody, you know, I built a potato gun all these years ago, and now I run a software company. They're like, well, that's how we're missing something in between. Exactly. Like it's a big gap for them to bridge. But if you're like, well, I did the potato gun and then I started doing the CDs and I figured out that I could something in between exactly like it's a big gap for them to bridge but if you're like well i did

the potato gun and then i started doing the cds and i figured out that i could do it online and then i was like you know hitting my head against the wall because i'd hire all these people and i thought there had to be an easier way and so i pulled this team together and we created click funnels and now i have a software you're like yeah that totally makes sense i want to do what he did there's the onboarding ramp into the exactly it. It's not already talked about funnels at that point. Exactly. Like they're not crashing. They're just like, okay, I'm here for the ride. And the coolest thing is, you know, I heard you in your opening, you were talking about how, you know, you would watch when you would email people and there was like unsubscribes

and you do want people to unsubscribe. Like a lot of people have so much fear of the unsubscribe. And I think that what you're doing here with this lead challenge is amazing because it's solving that problem. You know, most of the people who fear the unsubscribe. And I think that what you're doing here with this lead challenge is amazing because it's solving that problem. You know, most of the people who fear the unsubscribe don't have a systematic way of adding people to their, to their list. And so when you have, let's say a thousand people on your list and you see 300 drop off, you're like, Oh, I'm going to run out of people. Right. But if you're adding 50, a hundred, a thousand, however many people a week, a day, it doesn't really matter. You're just like, okay, I'm weeding out the people that don't like my story, that don't like what I

have to say. And I'm keeping the people who do. And so if we keep with the, with the freeway analogy, it's like, if they merge onto your business and they realize that, Oh, I'm on the wrong street. It's like, okay, take the next exit. And that's totally okay. Yeah. I was thinking about it. Um, like, cause I guess sifting and assorting, right? Like you're dumping all these leads in. Cause I want the lead magnet, sexy lead magnet, more people come in, but then you're like figuring out like, these are my people. Am I there? Am I the right leader? Right. Cause I always, I've talked about this a lot. I feel like business, um, for all of us when we're in business, like we're called to serve a group of people. And just because I serve this group of people, a lot of people are gonna

come in, but a lot of them are going to leave and that's okay. Like it's the sifting and the sorting, you know, again, we we have 35 000 people join this challenge every single day hundreds of you guys are unsubscribing that's totally cool it means this is not the right fit you don't like me i talk too fast i'm annoying like whatever it is that's cool i want to figure that now before you give me money because if you give me money and then you don't like me it's gonna be super weird and like awkward and like i'd rather you guys leave now if you don't like me at this point and go find someone else and that's cool if like if you're not who I'm called to serve, go find the next person. Find the person who's the right leader for you and you should feel the same way about your audience.

If they don't connect with you, they should find the right person. Because I think when all is said and done, we want the result for our customer more than – I don't care if you give me money or someone else. As long as you get the result, that's the mission. Oh, 100%. And I think just to kind of piggyback on that, it's so important that you show up as who you actually really truly are, right? Like you and I laugh all the time because both of us are introverts and we get kind of awkward sometimes and it's okay, but I lead with that.

You know, I'm just like, Hey, I'm Yara Golden. You know, I really love my partner. I love my kids. I love my dog. He's a Frenchie and he like snores all the time. And I love Star Wars. And, you know, like I talk about all of those different kinds of things because it's who I am, right? Like I even drop an F bomb every once in a while in my emails. And I'm like, if you're the type of person who's going to be offended by that,

you're probably not a right fit for me. And that's okay. Go find the person who is. And I know that you do the same. It's like by showing those different facets of your attractive character of who you actually are, it makes it so that your content creation is much easier and it's much more sustainable because you're not playing a part that you think somebody wants you to be. You're actually showing up as who you are. Yeah. Yeah. Very cool.

Super cool. All right. Two real quick things that I'm going to dive in email by email. So, um, number one is a week or two ago, Yotta came over to the office and I had her read her entire six email sequence. Um, and she, yes read her entire six email sequence. Storytime with Yada. Yeah, storytime with Yada. And she writes emails longer than me. And so I want to stress,

it doesn't matter the length, it matters the content, right? But in the one page you guys will be getting here in a minute, you can actually watch and have her, she's going to read her six emails. You'll see a practical application of what we're talking about. We're going to talk about some of the structure on each of the emails, but if you want to see her actually doing it, you get get the one, you get the one pager tonight, go watch the video and you're like, Oh, this is cool. They're hearing how she tells the story at the same time. Don't be like, she wrote a four page email. I like Russell can't do that. Like it's so it's, it's the story. It doesn't anyway. So that's number one. Number two is Jim Edwards and Yada got together and Yada kind of shared, here's my framework for the emails.

And then Jim took her framework, uh, her frameworks and reverse engineered into software. And so the other thing we're gonna give you in one pager today is, is this new software. You fill in the blanks with your stories. You click a button and it actually will take those in a write out this six email sequence, which is awesome. You can take it and copy and paste it. Yeah, it turned out. I was like, he's not gonna be able to do it.

And then I was like, oh my gosh, he did it. It's really cool. So that's the two gifts you guys are getting here in a little bit. Uh, but I just wanted to, um, to let you guys know that because again, right now we're talking about some of the structure and some of the things you'd be like, okay, I kind of understand that, but I need to see it. Okay. You'll be able to actually see it in the one pager. So, um, all right. So that said, yeah, let's go day by day. So day number one, tell us what the question is and like, what, like, how do you do that? You're like, what are the things you're thinking through as you're writing

the very first email that someone's getting when they first get your lead magnet? So the very first email is basically my handshake, right? It's just like, hey, I'm Yada. Nice to meet you. And I want to tell them a little bit about how I became who I am today. It's not like, hey, I was born in San Diego in 1982. Nobody wants your biography in this email. It's really about telling them the things and the parts of your story that are relevant to them right now. Right.

So I start with, um, I believe I started at the kitchen table in my new apartment, you know, and I'm just like, you know, here I was sitting at this kitchen table the first time that I have a mortgage to pay or a rent to pay and a phone to pay and like all of these things. And I'm stressed because I don't have money. What I'm attempting to do with sharing that story is to meet my prospect where they're at, right? Because if somebody is looking to engage their email audience or is looking to write, learn how to write emails, my guess is that they're wanting to make more money. And so they may not be in as dire a situation as I was, but the feeling, right, the underpinning feeling of that whole situation is the same. It's like,

I have my head in my hands. I'm trying to figure out how to make this work and I'm frustrated. Right. And so that's what I'm really going for with the story. It's, it's connecting with them on an emotional level of, um, sharing a story that comes with the feeling that everybody's experienced. And so, you know, I would ask all of you guys, as you're thinking of your own story to say, where is your prospect? Like, what is the pain? What is the frustration?

What is the, the shame or whatever it happens to be that they're feeling that they're wanting to overcome? And what's the story that you can share with them that will help them, uh, connect with you and think, Oh my gosh, he's felt that too. She's felt that too. Let me continue reading so that I can see how this wraps up. Very cool. Yeah. And one of the mistakes a lot of people make that I see, um, especially when you become an expert or whatever is, uh, our natural desires. We want to position ourselves as like, look at how great I am. So my first email was like, my name is Russell Brunson. I'm the CEO of click funnels this year. We did blah, blah, blah, millions of dollars. Like you think is like,

Oh, I'm, I'm letting them know who I am. They're gonna think I'm awesome. They're going to listen to me. That's not actually what works. What works is you're getting off your pedestal, coming back to where they were at. Like I was in the same spot you're in. That's why I created this thing that we're talking about. Let me tell you my story. And that's what builds the connection. And now they want to go on the journey with you. Okay? I don't know why it is. I see people doing webinars and Facebook Lives and every communication.

They all want to posture because it makes them feel better about themselves. But as soon as you posture, it pushes them away. Okay? So get off your posturing and come back down and go back to where they're at right now and where you are at and relate to them and like share the empathy. And that's the, that's what builds the connection that gets them to be like, Oh my gosh, Yada understands me or Russell understands me. And the reading the story and like, okay, tomorrow's email, I'm going to, I'm going to look for it, open it because like I actually connected with that person. A hundred percent. It's like, I say, you know, you got to come off of Mount Killam with knowledge, right? Cause that's

what we think. We're like, I'm going to talk to them about all the cool big words that I know and all of the awesome seminars and people that I've worked with. And like they, the, the, the gap that they have to bridge between their position and your position, you know, if we're even going to look at it as like a height thing is, is huge, right? And they're just like, I'm never going to get there. They already think it's so hard. If we come off of Mount Kiln with knowledge and we do exactly what you said, stand shoulder to shoulder with them and be like, listen, I'm not better than you. I'm just further down the road than you are. And I've learned a lot of things by stumbling and falling on my face and picking myself back up and dusting myself off. And I'm going to tell you a little bit about that behind the scenes so that you know what's coming up. It's almost like putting out a roadmap for them and saying like, Hey, there's some tar pits over there and there's a saber tooth tiger over there. So like, make sure that you watch out. Cause I ran into them. That's how I know. And that makes you way more relatable and it makes you trustworthy. And it makes you somebody that they understand that you actually can help them. Cause you're telling,

you're talking about something that they're experiencing and they have shame around. They don't want anybody to know that they don't know how to build their business or that they don't know how to email their audience. And you're like, dude, I know what that was like. I remember sitting at my computer and like staring at the cursor and being like, Oh my gosh, like it's never going to go away. Um, so it makes it way easier. Cool. So that's email number one. You know, email number one, you're not selling stuff. You're not hard closing them. It's just building the connection. So they're going to open email number two and hopefully keep people open to emails in the

future. Completely, completely. And then email number two is really like, where did you come from? Right. And I told you guys a little bit about where I came from. I had, it had nothing to do with geography, right? It had to do with, I got divorced and I became a relationship coach. This is a little bit about how that started. And this is the progression that I went through to become a copywriter. Right. And so that's what I mean by like, where did you come from? Like, where did your business come from? Where did your expertise come from? Like, did you earn it? Did you learn it? Like how, how did, how did this come to be? And, um, the, the one thing I forgot to mention on email one is that all of these emails, I always end them with the call to action is actually a reply. Like I'm

asking them for engagement, especially when you're first building your list, because this is when you're most excited, right? Like you're going to see a hundred or 50 people jump onto your list and you're like, oh my gosh, there's new people. And when you send an email out and they reply, you're like, oh, there's actually really people there. You don't feel like you're talking to that void. And you get to see also like what they're excited to hear from you about. Right. And so email number two is very casual. Also, it's not a super hard pitch. It's just kind of telling them like, this is how I came to do what it is that I do.

And then an email three, we're really going to start talking to them about what that is. Cool. So question one is who are you? Yep. Question two is where did you come from? Where'd you come from? Yeah. I was like, I should wrote this down in my hand or something.

I remember. Okay. So where'd you come from? Is this where you came from? You're kind you come from? I was like, I should wrote this down in my hand or something. I remember all. Okay. So where'd you come from? Is this where you came from? You're back kind of like leading the gap of like, I'm over here. Yeah. Like I was a regular person and now I do this. How did that happen? Like, who did you talk to? What conference did you go to? What experience did you have in your life? Right. There was like, there was eventually like some, some Valley that you experienced where you were like, never again. Right. I'll let Tony Robbins. It's like, never again. I'm never going to do that again. And everything from then on was different. And then email number three is going to be like, okay, well, what do you do? Like, tell me about what it is that you do. And so for you, it's like,

you were like, well, I had this potato gun, like you were in school, right? You're just like, I need to make money. And so that was your Valley. And then you were like, and so what did I do? I created this potato gun and I started selling these CDs online. And that's was your valley. And then you were like, and so what did I do? I created this potato gun and I started selling these CDs online. And that's where you, that like, that's what you do, right? Like you create info products, you, and then you created an easier way for people to sell those info products. Right. For me, it was like, I actually help people wrap their heads around what their story is and share it in a way that helps people come in and actually connect with them. Right. And so I talk a little bit about like what, when I had that realization, when I realized that it was a problem for others and not just me, and then the solution

that I created for that, like, did I create the salute? Did I like happen upon the solution or did I actually intentionally go and create it? Like, that's what this email is about is so that people are going to start seeing, oh my gosh, you know, she saw that that was a problem for other people. It's actually one of the problems that I have. And she said that she created a solution. I want to hear what that solution is because I trust her. I like her. I want to keep going. Yeah. When she talked about this, I'm just, she talked about earlier, like meet someone at a networking party and then the logical questions we'd ask them. I picture myself in a conversation of like, who are you? Cool. How'd you get there? Like, what do you do? You know,

like it's, it is very natural, like the progression of a normal conversation, which is why it works so well. Yeah. Yeah. All right. What's the next email after that? So number four, we're going to go into, uh, how did you earn it or learn it? Right. Like, tell me about how you gained this expertise. For me, the story is actually Jamie Cross in inner circle came up to me one day and she said, Yada, I read all of your posts on, on, uh, on Facebook. I feel like I could have written them myself. Have you ever thought about writing for another company? And I literally stopped dead in my tracks. I was like, no, I've just been writing and it's not even making me that much money. Right. I was like, cause I don't have call to actions. I'm showing up like Mr. Nice guy.

Um, and I was like, well, let me give it a shot. You know, she's like, would you write for my company? And I was like, absolutely. And so I interviewed her. I got like, I fell in love with her story, with her, her character, like everything that she was doing. And I just started writing to her audience and her audience came to life and they started wanting the products. And we started telling stories about the products and all of these things. And so I saw that there was an actual need for something that I wanted to do and that I was good at doing. And that's really when everything changed. I remember standing up that year at Funnel Hacking Live and I was in the audience and

I was like, I'm going to speak on stage next year. And I was like, I have no idea how that's going to happen or why that came out of my mouth. But it was just this feeling that I had. I was like, I found my thing. And so I tell them that story, you know, in the email and it really helps. So, and what I want you to see with all these emails is that there's inception selling that's happening along the way, right? Because as I'm telling you my

story and as I'm telling you what I did, I'm sharing results and I'm sharing information about what I'm doing for other people and how I came to gain that knowledge and all of that stuff. And so you're naturally already like, Oh, like she's the person that I need to talk to you if I want to do this in my business. So yeah, that's kind of, that's one thing I know a lot of you guys can be like, wait, so I'm not selling in every single email. It's like, well, not directly, but every email is like building the connect, like it builds a relationship. It builds your expertise. And to the point where like, they trust you, they like you, which is like how most sales happen anyway. Right. There's a reason why I'm spending five days an hour every single day plus homework and

giving you guys like stuff like crazy because i'm hoping by any chance like all right russell's got the key he knows what he's doing i'm gonna go the next level with russell and like that's the value ladder we keep talking about and so these emails are doing that we're at the point now a day four five day four day five yeah there's like oh my gosh like i think they i think this person's got the answers like i i think i found the right person and that's when it starts pre-selling everything else you're doing. Well, and I think the really cool thing too, is that you're, because you're not going after this, it's like, if you met somebody and tried to kiss them immediately, right? If you're just like, oh my gosh, you're gorgeous. I just want to kiss you. And it's like, oh, that's, you're going to

push them away. Right. And that's what it's like when you show up as the pickup artist, you're just like, Hey, nice to meet you by my thing. And it's like, well, Hey, nice to meet you. Why don't you tell me a little bit about yourself? Let me ask you a couple of questions. Let me tell you a little bit about my background. It's like three or four dates down the line. Your prospect is actually like, okay, like how, like, I'm excited. I really like you. I like what you have to say. You seem like you have a solution for my thing. Like, how do I, how do I get ahold of you? Like, how do I work with you? Those are the types of emails that I get back from this sequence. Like it's email three, four or five. And people are like, how do I work with you?

Like, how do I schedule with you? Where do I send you money? Yeah, exactly. And it's such a cool experience. But especially when you consider like you're not selling, like there isn't actually a CTA, but the invitation is there. The door is open. And so what starts happening is that a lot of those replies become sales conversations

because they're like, hey, you told a story about, you know, not knowing how to pay your mortgage or your rent and, you know, wanting to find an alternative. I'm in that same situation. You know, can you help me? And it's like, well, yeah, I've actually put together this course for you. Or, you know, have you looked into this or that or the other? And so those all those inbound, it creates a space where you're not selling to people. They're buying from you. And that's such a distinction. And it's like so important because for people that are, you know,

feel weird or, or kind of cringy about like being salesy, this eliminates that completely because you're now just opening the door and saying, I'm open for business. This is what I do. Do you want to talk about it? And they're just like, yeah, I do want to talk about it and you're good. Yeah. Yeah. That's awesome. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before rocket money came along. Literally a couple months ago, we downloaded this app and within minutes we found out a whole bunch of subscriptions. In fact, we had a multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy.

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Head to Northwest Registered Agent today and start building something amazing. Okay. We are on email five, email five. Yeah. Who do you do this for? Right. So now we've told them who you are, where you came from, what you do, how you earned it or learned it.

We're going to talk to them about who you do this for. This is one of my absolute favorite emails because it's like the inception of all inceptions because we're going to present them a case study. So if you're just starting out, you may not have like your, you know, grandiose case study yet, but go and find somebody, right. And help somebody get the result that you, that you are promising people and then tell their story, right? Like whoever that ideal person is for you and say, you know, uh, when I met Russell, um, he was, you know, running

this huge company and I was like, oh my gosh, I could totally help him get his message out. And it turned out that he was looking to do a new onboarding sequence for his people. And so I, we, you know, we went through the process. I interviewed him. I had this amazing story. We wrote the emails, he put it out and these were the results that he got. Right. And like, it was so, so amazing working with him. These are the types of people that I work with. These are the problems that they're having. These are the objections that they had to maybe working with me.

This is how I overcame those objections. So you're, you're walking them through the sales process, but you're doing it from a distance so that they don't feel like it's actually about them. Right. Like they can hear the story that you're telling about whomever you're talking about and say, oh my gosh, I'm just like Russell, or I'm just like Sharon, or I'm just like John. Like I have those same problems. I had that same objection, right? If you're somebody like money objections are a huge thing, right? Or I have to talk to my spouse. If those are objections that you hear a lot, you can write them out with your

counter, right? It's like, oh, Susie desperately wanted to work with me. But you know, when we were talking about it, she really needed to talk to her spouse. And so I asked her these questions and this is the result that she got, or I coached her on how to talk to her spouse about it. Right. And so you actually coach them through it in the email. So by the time they get to the end of it, they're already on the other side of it. And they're just like, oh my gosh, like, let's just do this. So that's, that's one of my favorites. I've never told a story before, but you were saying that it reminded me. So when Colette and I first met my wife, we were hanging out with a bunch of friends and stuff.

And I used to have these lists. It was like my, like my future wife, these are the qualities of my future wife. And these are the things she does. And I would always share those things. And it's funny because we were just hanging out at the time. And she told me, she's like, one day we're hanging at your house and you were talking about stuff. And she's like, huh? Like I have that quality. I do that thing. And she's like checking these things off. And she's funny because we were just hanging out at the time and she told me, she's like, one day we're hanging at your house and you were talking about stuff. And she's like, huh?

Like I have that quality. I do that thing. She's like checking these things off. And she's like, huh? And then that was the first time in her mind. She's like, what if I, like, cause my wife's older than me. So she was like, wait, like this is like this really weird fit. Right.

And like, so I, I did that close. I didn't even know it the whole time anyway. Yeah. But it's pretty cool. Cause it's like, it's, it's not as a scary as like, like this is why you buy my thing it's like this is why other people did and people will identify like oh my gosh i connected that person that story that thing and again drawing them to you completely and you can it doesn't have to be just one person you can totally go through like two or three different avatars and just talking about like these are

the types of people that i helped a chain attain this result these are some of the objections that they have these are some of the fears that they have these are some of the objections that they have. These are some of the fears that they have. These are some of the results that they've gotten. And so, and nobody likes being told what to do, right? If you're just like, you should do this. It's like, uh, I don't want to, right? Like your, your, your wall goes up. But if you're telling somebody a story, humans just learn that way, right? We love hearing stories and we get like in this like little daze and we just listen, right? And we let the information sink in. And so that's one of the reasons why that email is so powerful because it helps you help your prospect identify, like self-identify whether they're your ideal client or not. Yeah. So imagine again, now you're at a party and you're talking to the person and you're like,

yeah, so this is what I do it for. I did it for that person over there and that person over there, you see all these people. Okay. And what's the next question that the person's probably going to ask you at that point? Well, how do you do it for me? Boom. Like, well, I, I, I've got a business. I got a thing like do it for me now. Right. So that email leads us into email number six, which is how do you do it out for me? Yeah, for sure. And email number six is also super cool because it's, uh, it's the email where I like to really kind of zoom out to 30,000 foot view of your business. And you can kind of give them an overview of your entire value ladder because just because somebody is coming in off of a lead magnet doesn't necessarily mean that they're only a low ticket buyer, right? Like they could be ready for your highest ticket thing. But if we

try to pigeonhole them and say, well, this is the only thing you can buy, they may not buy, right? And they may leave. And so what I like to do is say, you know, because I help these kinds of people with these kinds of problems, I initially developed this product. And when I developed that product, I've learned that when you solve one problem, you immediately create another, right? And so I realized that this was the next problem everybody was having. And so I created this product. And then I realized that this was a problem, and this was a problem, and this was a problem. And so these are the different ways that I'm able to help these specific types of people create this result. And so that's really where you now have

your links, you have your calls to action, you have anything like that, that, you know, and I would prefer to see one link in an email, um, just so that you don't lose people, you know, clicking out to different places. But if you can create a page where you have all your offers and it's like, well, just go and click the one that's right for you. Yeah. Yeah. Super cool. Yeah. And that's when they start buying. Now think about like the built up anticipation over these days. It's just like, they, they get to know you like, oh my gosh, this person's like me. And then they start seeing these things and it keeps progressing and progressing. And by the end, they're just like, I want to buy something. And you're like, well, here's what I have to offer. It's like, oh, sweet. And like you said, it's interesting.

We talked about value ladder, um, say yesterday, yesterday about the value ladder, right? I think on that page, a lot of times it's like, here's my $100 course if people want that. Here's my $3,000 live event. Here's my $10,000 mastermind or whatever. Whatever your version of that is. I can clean your teeth. I can whiten your teeth. I can give you braces or whatever those things are.

Just offer it. It's been interesting to me because when I wrote the first dot-com secrets book, I talked about the value ladder. I think my belief at the time and a lot of people's belief for the time is like, people have to go through step one to step two to step three. It wasn't until later where I started realizing that some people just want to go to the top. Like when I met you and James, like you guys, I don't know if you bought anything ahead of time, but you're like, what's the most expensive thing? I'm like, well, I have my inner circle. You're actually wearing boom. And you guys just leapfrogged everything from like perfect webinar script to inner circle.

Yeah. They just leapfrogged right up. And so it's kind of cool in this email number six to be like, hey, here's the options. And some people, high ticket buyers will go for high ticket, low ticket. And like people will kind of bracket themselves and put themselves in what makes sense for them at that point. And then moving forward, the other email sequences you can focus specifically on a product or service. But during this onboarding, it's kind of like this is what I do. And it's showing them like here's the buffet, pick what makes most sense to you. And, uh, and then that way people kind of self bracket themselves. And now you, you've got business coming in.

It's like a getting to know you sequence, you know? And, and I think showing up as who you really are and showing those quirks about yourself and telling stories about things that are important to you. And, you know, in mine, like I acknowledge like my mentors all of the time. Like I'm, I, when I read it, I was like, oh my gosh, this is like my ode to Russell. But, but it's, it's awesome. You know, you always say like, give credit where credit is due. And I, I believe that this is an amazing place to do that because when you're talking about how you learn this, how you earn this, it's like, what conferences did you go to? What books did you read? What, what coaches did you learn from? And that actually

adds credibility. Like it's not going to take anything away from you because at the end of the day, you're the person that's providing this value to these people. You're the person who drew them in. And I actually just had this thought. It's like, you're putting out a lead magnet, right? Continue to magnet, continue to be magnetic. Like this sequence actually allows you to continue drawing them in rather than like trying to like grab at them once they're there. And I think that's, that's the mistake a lot of people make is that they, they go for the cash grab like really quickly. And I'm like, just, just let them sit there for a second and get to know you and get comfortable so that when you do make that offer, they're ready to say yes. Awesome. Yeah. Okay.

The one last question I'm gonna ask you, because I know I've gotten this a lot over the last couple of days is for some reason, not everybody, but there's a huge segment of people who hang out with us that always like, well, that's cool, but it doesn't work for my business. So I love you guys. I know you've done this for, you've done it for my business, yours, other people's, but I love that. I kind of show like a breadth of like, these are the types of businesses work for, and

then help them understand. It doesn't matter what business you're in. The process is still the same. It really doesn't. Everybody likes to think that they're like a delicate, unique flower. And we all are as human beings, but marketing is the same no matter what industry you're in. And of course, there's like, you know, nuances. We've done it for e-commerce businesses. We've done it for physical product businesses. We've done it for dentistry businesses. We've done it for

software businesses. We've done it for coaching businesses. We've done it for network marketing. Esoteric businesses. We've done it for software businesses. We've done it for coaching businesses. We've done it for network businesses. We've done it for network marketing. Like, I mean, anything and everything that you can possibly think of this sequence will help because at the end of the day, behind all of this is a relationship with a human being, right? And human beings are by nature, social animals and social creatures. And we want to feel connected and we want to feel a part of something. And so when you create that space where they can actually come in and get to know you and understand who you are, what it is that you do, like you're, you're helping them take those steps to come closer to your offer,

um, through these emails. And that's, that's really, what's going to create the relationship and the yes, at the end of the day. Awesome. And it works for all businesses. So all businesses. Very cool. Thank you for sharing that. So, um, we're almost towards the end. What I'm going to do, uh, again, in, in like two minutes now, I'm going to give you guys, um, the one pager and the one page, there's two really cool things. Well, there's a lot of cool things, but two of the coolest, the coolest things is, uh, you're gonna have a chance if you want to watch Yada actually read through her six email sequence when somebody comes into her world for her email copywriting things. And then also, Jim Edwards built software that takes her frameworks for each day. You fill in the forms,

you click a button, and reverse engineers and write C6 emails for you. And as you'll see, they don't come out perfect. They come out like 95% there. You still got to go back, clean them up, and tweak your stories, and add your adjectives and your things in there. But for the most part, it does an amazing job of like helping you start on the journey. One of the hardest things that you know, and I know from like writing copy, writing words is like starting with a blank page. It's just like, uh, that little flashing cursor. And you're just like, I hate that cursor.

It just keeps like mocking me. And so the, the, the software we're giving you guys, we'll do it. It'll pop out. There's six emails. And then you're like, oh, sweet. I just got to edit and tweak things. And it's so much easier. Well, and I think Jim and I actually were talking about it. He's like, how much time do you

think this saves people? And I was like, probably about 90% of the time. Right. And that doesn't mean that you're going to go in there and in 30 seconds, you're going to have these six emails. There's still going to be some efforting that you've got to, you know, trash in, trash out. So you've got to really take the time to fill out the answer, the questions and the answers that Jim has in there for you. Uh, well, but I mean, this is, it's like, it's insane. You guys, it's insane. So cool. I'm excited for you guys to get it. Okay. Before I give you the one page or low, um, um, I got, so yesterday I kind of brought up the fact that at the end of this five day challenge, um, that I was thinking about on

Monday, starting, um, to, uh, to do one funnel away, the OFA challenge and doing it live in a similar format as we've been doing it. You guys have been telling us you love this format of going live, getting the one-pager, getting the homework, and doing it back and forth. And so we've been contemplating actually doing One Funnel Away live for 30 days, starting on Monday. After I told you guys that, the amount of people who said, please, please, please, was a lot, so we finally committed to it. So that means Monday I'm going to be starting the One Funnel Away challenge live.

And we've got so many questions. You guys cool if i spend like five minutes going through that really quick and then i'll give you guys the one pager in the software right afterwards or make sure you guys are all cool with that i can't see you all but if you're cool send the comments say yes russell okay i'm gonna go really quickly it won't take more than five minutes but i'll show you guys really quick so they have these guys pull up the slides right here on the uh the podium so i can see them as well. Okay, so one fun way challenge. I'm excited for a lot of things, but the thing I'm most excited by is

we're making some new ads for this recently, and I literally got a hang from the ceiling like Tom Cruise did in Mission Impossible. So you'll start seeing these ads all over the place coming, but that's how dedicated I am to the art and to making sure you guys pay attention. As I hung myself from the ceiling, it was like literally one of the greatest days of my life. Anyway, so this is the One Funnel

Away Challenge. And it's very fun. Every single day, similar to the Five Day Lead Challenge, you're going to get a mission just like this. And the very first ever live, and again, One Funnel Away has been around for two and a half years. In the past, it's been kind of an online course people take. This is the first time ever that I'm going to be doing it live. So if you're here right now and we're live, starting Monday, we're going to go live every single day for 30 days. In the future, it may be a recorded version, but this time it's going to be live. It's simplified from the old One Funnel way.

We've taken some things out. We've simplified some things. It's going to be so much fun. So if you've done it in the past, you should still do it. You should definitely do it again because this one's updated. It's different, and it's going to be a lot of fun. So again, the first ever one starts this Monday live, same time, same place as these five-day lead challenges are going to be. We're starting Monday. We'll go five days a week going through this for 30 days.

Now really quick, I want to show you guys, this is one of the promotional videos we made. So your challenge, if you choose to accept it, is to go through OFA with us. So I'm going to have you guys watch this video really, really quickly to kind of show you guys what One Funnel Away challenge is, what it looks like. When we come back, I'll walk you through kind of the structure and then I'll give you guys the one pages right after that. So let's keep the video now. What's the first thing you need? The second thing and the third thing. Pretend like these are humans because they are. What does One Funnel Away mean? Like what is the whole concept behind that? For everybody, it's different.

For some of you guys, you're in a job you hate. You're trying to get out of that, right? For some of you guys, you are entrepreneurs. You got a business and maybe it's stuck and it's not where you want it to be yet. And some of you guys, it's one funnel that helps you get a bigger impact. My goal of this challenge is to help you guys to design and architect and understand what that funnel is and how it's going to work for you specifically. Belief is the most important part involved in all of this. I need you to believe this will work for you. For some reason, people think because it's a funnel,

it's like this magic nerdy thing. It's like, no, it's people are people. This is just a process we're taking somebody through. Funnel is like having the best salesperson on earth take somebody through the process and finding exactly what they need. The difference between what happens here in a store and what happens here is I don't have to have a salesperson. The funnel does the selling for you. That's what you're trying to create for them.

If you do that, it increases the happiness of your customer. Then you'll increase how much money you make in every transaction, which makes it a better experience for you as well. That's what a funnel is. That's the big secret. The way this challenge is gonna work each day there's gonna be new videos unlocked. Each one's gonna be a mission.

After that mission is finished there's gonna be some kind of task for you to do and I need you to do it. Today's mission we're gonna start getting into your offer sequencing. We're gonna be talking about offer hacking, the power of e-covers, publishing, story, squeeze page, sales page, order form, OTO page, how to fill your funnel, build out your dream 100, traffic, paid side of ads. This is like the number one rule of direct response marketing. A confused mind always says no. Average attention span of a human being today, guess how long it is? Seven seconds. And so because of that, your website's literally blocking people from giving you money. Hook story offer, hook story offer, going grabbing someone and getting their attention.

Increase the offer. You make it better. People give you money. People give you the email address. People click on your ads. That's the magic. The one funnel away challenge was amazing. Thank you, Russell, for changing my life and changing my business. A lot of people who get into this, they don't understand the fundamentals. Because of that, it's complicated. I literally feel like I can open up any business right now. When you understand the base core principles of direct response marketing, then funnels become really, really simple and really easy. We've got our two karma club awards. This process will work for you. It'll change your business. It'll change your life. But most importantly, it's going to change the lives of your customers.

I'm in the two comma club. Business is not about you just making money. What you'll find very, very quickly as you go through this process, the excitement and energy and motivation of money doesn't last long. After you start making money, what will light you up is your ability to serve these customers. This is a dream come true, man. I visualize this over and over again. You see their lives transform.

That's what's going to light you up. That's the key. That's why we do all this stuff we do. And it's going to be why you're building your company as well. Wow. If you spend the next 30 days, put in the time, put in the effort, put in the energy. I promise you guys it'll be worth it. At the end of this, you'll have something really cool to show yourself, show your spouse, show your friends, show your family.

It'll be like the launch pad for your entire new company. I need you to unglue from these external things that you're doing and just focus. It's a lot of work for a concentrated period of time, but it's worth it. Just one funnel away, and I'm excited to help you get there during this challenge. Oh man, I just got really excited for the, uh, the OFA challenge. How do you feel? Let's re-sign up. Um, I'm so excited again, uh, two and a half years ago when we recorded the very first one following a challenge, I've never done it live before. And starting Monday, we're going to be going live for 30 days in a similar format to this. And it's going to be really fun, really exciting. So let me walk you guys through how this whole process is going to work. Okay.

So number one, it's going to be very similar to what you guys have been experiencing this week. Every day I will go live teaching you guys the strategy on a whiteboard, teaching you the next step in the process. Okay. It'll be starting the same time. So noon Eastern, 10 o'clock mountain time, nine Pacific. And then you got to figure out the conversions if you. If you live somewhere else, cause I don't know how it works, but I'll be going live. Same kind of thing for 30 to 40 minutes a day, teaching you guys the strategy. As soon as that's done. Uh, once again, I'm creating one pagers for every single step. I'll give you the one pager with the video of me actually doing the assignment I asked you to do and all the homework and everything like that. So you get the one pager walking through the process.

Okay. So I'll go live at, um, again at 10 o'clock my time. Uh, as soon as I get the one pager and then that day, um, at, uh, one o'clock mountain time. So it's at three Eastern time. Um, we have a full team that actually supports the OFA. Okay. A full team of people. So every single day you can jump in and they do live coaching on that session. Okay. So you listen to the strategy, you apply the strategy, you jump in. And if you're stuck, we've got live coaches there who literally sit there and do the thing with you. So if you're stuck, I can't figure it out. Okay. Um, obviously in the five day lead challenge, because it's completely free, I can't afford to spend money on coaches to coach you through every single step in

the process, but one funnel way, all the money we get goes back into the coaches to help fulfill, um, on the process. Okay. So it's really cool. You get the strategy, right? You get the tactics, but you also get the implementation, which is why so many people who've gone through OFA have had success because there's live coaches there every single day. You can log in, you can ask your questions. If you get stuck, if you get frustrated, there's people there to help serve you to make sure that you actually execute and finish all the steps in the process. Okay. So that's step number three is implementation happens every single day during the one funnel way challenge, which is really cool. Okay. So to look at contrast, like how does this compare to that?

So the five day lead challenge, what we did, we figure out your ultimate result, right? Then we figured out, figured out your core result. And from there we took one of your splinter frameworks and we built the lead magnet out of it. Right. And that's been the framework that we covered during the five day lead challenge. Okay. So one funnel away challenge is taken to the next tier.

What we do instead is we're taking this core result. Okay. And from the core result, we're going to build out your very first ever sales funnel. Okay. So we're going to have your sales funnel, your sales video, your offer, your order form bump, your upsell number one, your upsell number two, and your thank you page. So by the time the one funnel weight challenge is done, you're going to have an actual offer to be able to sell people. Okay. So, so a five day lead challenge, you're generating leads off your lead magnet. Now you've got these leads coming in. Now it's like, well, if you don't have a product yet or a business yet or a funnel yet, how do I like, how do I make money? Okay. One funnel ways can give you that funnel reaction to sell your framework, sell your products,

sell your services. And again, it's going to be happening over 30 days. By the time the 30 day process is done, what's cool is you're going to have an entire funnel that's built out. Your sales videos will be done. Your offers will be done. Your frameworks will be done. Your products will be done. Like all the pieces will be finished. They'll all be connected and you'll have traffic coming into these funnels and it's going to be really, really cool. Okay. So here's what the weeks look like. Week number one, we're focusing on your offer and your frameworks. Number two, we're building out your entire funnel. Week number three, we're working on your upsells, your downsells, things like that. And week number four is all about

traffic and selling more people into, uh, into this funnel you're building. Okay. And so that's what it looks like. The one thing you guys are aware of, again, the five-day lead challenge has been free. The one funnel way challenge is a paid challenge, but it's just $100. And the coolest thing about it is if you are an affiliate, we pay out 100% affiliate commissions. This $100 is not about me. This is about getting you guys to put some skin in the game to make sure you're committed to actually following through and doing the process. So it's $100.

What's that? $3 a day basically. So it's $3 a day to get coached for me live for an hour and then all the live coaches and stuff like that. And the other thing is like let's say you do this. You sign up for Wonderful Online Challenge. This is awesome. If you tell one of your friends, again, we pay out 100% affiliate commission. So if you sign up, you pay the $100.

You get one of your friends to sign up, you get that $100. Okay? So you get one other person to sign up. It's completely free to you. Okay? And so that, again, we're not making money off the One Funnel Away Challenge. My goal with the One Funnel Away Challenge is to give you guys the tools and the resources you need to be successful with funnels. Okay?

My mission, as you guys know, the top of my value ladder, right, that my ultimate result I'm trying to give you guys is to grow your companies through sales funnels. By getting you guys into the One Funnel way challenge. That's how I do that. And so it's a hundred dollars is a premium challenge, but you get all of this. And then again, if you refer anybody else, you get a hundred percent commission, which is cool. And so if you want to be part of the one funnel way challenge, it's starting live on Monday. All you gotta do is go to one funnel way.com. You can sign up and register for it there and then get prepared for Monday. It's going to be a lot of fun. Okay. So that's kind of it. For the one funnel way challenge. Okay. So now what I do is I want to give you guys, uh, your

actual homework. So if we can pull up the one pager that everybody's gonna be getting here really quick. Yana hasn't actually seen this one page yet. So this is it. So across the top, you can see the doodles. These are what the five days look like. Oh, this is the video. So if you watch this video right here, this will be me actually showing you guys how we do it. Like, how do we fill out Jim's software, how do we get the emails written, how do we plug those into ClickFunnels, right? How do you plug them into the email sequence so that the emails automatically get sent out?

So that video will walk you through all the tactics, the homework, it's me and my house doing the assignment with you. And then as you scroll down, again, you'll see there's the six days, so you have a reminder what the frameworks look like. You have your spot here to kind of brainstorm out the six different days.

And go up a little bit higher, or sorry, the other way. Lower, yeah. And there's Yada's video, if you click on that, you have a chance to watch the video amount that's six different days and go up a little higher or sorry the other way lower yeah there's yada's video if you click on that you have a chance to watch the video of yada actually reading out uh her six email sequence which is really fun and then there's the software box email copy generator this is the software gym built for you guys you click on that it'll give you the software fill in the blanks it'll write the entire thing and then the third step then is plugging your email sequence into what we call follow-up funnels follow-up funnels is built inside of click funnels it is the thing that sends out the email. So when someone gives

you their email address for the lead magnet, follow-up funnels say, this is the first email you sent out. This is the second. This is the third. It all happened automatically behind the scenes. You just got to write the emails, post them into follow-up funnels, and then that point forward is done. It just magically happens behind the scenes. So in there is assignments, all the steps, everything's in there. I'll have them drop the link down below where you guys can get the one-pager for today. There it is, 5dayleadchallenge.com slash follow-up funnel. That's where you go, and it'll take you to the one-pager. Again, save it to your account, go through the process, and do your homework assignment, you guys.

It's not a difficult one. It'll take you a little while. It's not hard, but it takes a while to go and fill the emails out. But when you're done, you'll have your six email sequence done. It'll be finished. It'll be finished. It'll be amazing. And so again, there's the link down below five daily challenge.com slash follow up funnels.

And on top of that, I want to thank you for coming and serving you guys today. She did this for free out of kindness of her heart. Super grateful for doing that. If all of you guys in the, in the comments down below, if you're on Facebook or YouTube or Instagram or zoom or wherever you're at, if you can tell you how to thank you so much for coming today and serving you guys.

Super grateful for her and all she's done. And with that said, thanks you guys so much for hanging out with us. And we'll see you guys tomorrow when we start diving into traffic. Thanks everybody. We'll see you guys tomorrow. Thank you for listening to the Marketing Secrets Podcast.

If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you. Also, Dan, Kenny, and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. And this free gift comes with almost $20,000 worth of pure money-making information for free just for saying

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