The Ryan Hanley Show - 228. What are you willing to sacrifice to grow your insurance agency?
Episode Date: February 12, 2024Became a Master of the Close: https://masteroftheclose.comTime to discuss the sacrifices we must make to grow an insurance agency.✅ Join the Insurance Growth Masterclass: https://masterclass.insure�...�� For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/✅ Hire me to speak at your next event: https://ryanhanley.com/speaking** More about this episode **Drawing from Dr. Benjamin Hardy's compelling narratives, we delve into the concept of 'The Gap and The Gain', which teaches us to measure success from our starting point, not against an often elusive ideal.This episode is about embracing the grind and the hard choices that lead to the glitz of hitting targets. Prepare to recalibrate your mindset and set ambitious goals with wisdom that could transform the trajectory of your entrepreneurial voyage.Running a business is like steering a ship through uncharted waters; it demands both skilled navigation and the willingness to adapt. In the thicket of financial discipline, we confront the reality of reducing personal expenses to fuel our business engines. Sacrifice doesn't always shout its name, but it's there in the long hours, the skipped golf rounds, and the strategic reinvestment decisions. It's a dance between your present comfort and your future empire.Discover how striking the right balance can lead to not just professional success, but a life well-lived, both within and beyond the office walls.It's not all spreadsheets and sales targets; the personal side of growth can pack a punch too. Breaking up with bad habits, revamping your social calendar, and even stepping back from the limelight are just a few of the tough love decisions we discuss.These are sacrifices made not for sacrifice's sake, but as stepping stones to a bigger, bolder future. So if your aspiration is to lead a richer life and cultivate a thriving business, this heart-to-heart is your clarion call to action.Join us for an episode that might just spark the change you've been seeking.Learn more about your ad choices. Visit megaphone.fm/adchoices
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those goals. In order to grow, there is a reality to getting to where you actually are and building
in that gain. And it is that you are going to have to sacrifice something. You cannot have
all the things all the time and grow. It is impossible. And this is a part of growth that
we don't discuss enough. And I want to lay down a reality
for you not because not to be negative but I think hopefully if you're
listening to this channel if you're if you're following my work you're doing it
because you want to grow your insurance business in a crude laboratory in the
basement of his home. What's up guys and welcome to another episode of the show. These are some
of my favorite episodes to do these solo episodes because I get to break down concepts with you
that I think about all the time that I think are incredibly important to our business,
and that hopefully some of them inject a thought into your brain
in a quick 10 to 12-minute way that allows you to operate your business
more profitably, more successfully.
Maybe you can add in a little sprinkle of happiness in there
while you're doing all of it.
And that is exactly what we're going to talk about.
Today, I want to specifically focus on sacrifice.
When we think about growth, we don't often consider the sacrifice that's necessary in order to grow.
We just consider the upside.
We just consider the positive.
Well, if I make X number of calls or if we can only grow this much or if we can add X number of people and grow, that would be amazing.
And this is where we want to be.
And here's our targets in three years and five years and ten years.
And all of that is amazing.
And you have to do that work.
If you don't know where you're going, then you're never going to get there.
So I do think goals, planning, thinking about upside,
thinking about what's possible. If you've ever read Dr. Benjamin Hardy's 10X, Z-Zer, and 2X,
you got to go big, set big, huge goals. So even if you miss, you're well ahead of where you would
have been. Otherwise, highly recommend 10X, Z-Zer, and 2X. Today, I want to talk about another one of the concepts that Dr. Hardy writes about in
a separate book called The Gap and the Gain.
And I'm not going to do the book full justice.
I'm going to talk about the high-level concept.
This is a book worth your read.
You can get through it pretty quickly, but I'll tell you the concepts, the ideas, specifically
for leaders, entrepreneurs, sales professionals,
anyone who is interested in growth, anyone who works through goals, which I know inside of the
insurance industry, goals are a big part of what we do, right? Sales oriented, growth oriented
businesses. You got to have goals. You got to know what your ideal is. Okay. So you got to know what your ideal is. These are your goals. These are what your targets. Great. Then what the gap and the
gain tries to help us understand is that you also have a starting point and then where you actually
are and how Dr. Hardy, and this is a Dan Sullivan concept and Dr. Benjamin Hardy writes these books in conjunction with Dan
Sullivan and his work. The way Dr. Hardy describes it is where we actually are, what we often do
is live in the gap between our actual position, where we are in this current moment, and the ideal
that we've set for ourselves. Think of that as a vision of what
we want our life to be or a goal or what we think we should be doing, et cetera, where we think we
should be. That's the ideal. And that this is the gap. This gap is filled with negativity, scarcity,
emotional responses. We could be quick to judge, quick to emote, quick to react.
Uh, we could fall into depression because we're, we, wherever we are today is not the ideal that we hope to have.
And at a high level, there are tons of underlying ideas that I, again, highly recommend you
read the book, but at a high level, the concept is what Dr. Hardy and Dan Sullivan have found
in the highest performers.
And ultimately, and this is the key, and this is the key to the insurance business in general, the longest performers, the people who are able to sustain, who play the long game, who win over the long term, they win in the game. thinking constantly about where we started and where we actually are. Because if you look at
where you were the very first day that you put on your insurance production hat or your insurance,
your agency owner hat, or whatever your position is, the first day you put on that hat and you
took that position to where you are right now, I bet if you think about what you're capable of in
this moment versus that moment, that gain,
man, it feels good. You think about the hard work, the lessons, the big wins,
the places where maybe you didn't win and then learned, adapted, grew, got better,
the partnerships you made, the relationships you made, the friendships you made,
all the referral partners you have, the incredible employees that work for you or work with you. And that gain is filled with positivity, abundance, energy, enthusiasm, commitment,
grit, perseverance, that all lives in the gain. And that while, yes, we always need to have this
ideal that we're shooting for. So we know, you know, from a, from a vector perspective,
where we're headed, if we can think and operate in the gain as much as possible,
we're able to create a long sustaining culture of success
versus the negativity, scarcity, emotional reactions
that come from constantly trying to position ourselves
against an ideal.
Okay, so I think that's a wonderful concept.
And I think that that concept is very important to leaders, sales professionals, anyone that's
working towards goals.
In order to hit those goals, in order to grow, there is a reality to getting to where you
actually are and building in that gain.
And it is that you are going to have to sacrifice something.
You cannot have all the things all the time and grow.
It is impossible.
And this is a part of growth that we don't discuss enough.
And I wanna lay down a reality for you,
not to be negative, but I think hopefully,
if you're listening to this channel,
if you're following my work, you're doing it because you want to grow your insurance business.
That's why you follow me.
I don't, you know, that's what this content is about.
That's everything that I do from the consulting work to, you know, Finding Peaks Masterclass,
which, guys, depending on when you're watching this, you can either sign up for the wait
list in the early launch list, or if you're watching this after
we've launched the masterclass, then you can get to there. You can get there by going to
masterclass.insure. So regardless of when you're viewing this, go to masterclass.insure, and you're
either going to be able to sign up for the waitlist, or if we've already launched when
you're watching this, then you'll be able to actually join the community and be part of
one of the most dynamic,
growth-oriented communities for the insurance industry that's ever existed. And if you do join
and become part of that community, I look forward to working with you and sharing with you and going
even deeper, right? But too often, we don't talk about the sacrifices. So today, for the remainder
of this video, what I want to discuss are five specific sacrifices
that you are going to have to consider.
You do not need to sacrifice all these things.
So to be clear,
I'm gonna talk about five specific sacrifices
that you're going to have to consider
if growth is your goal, and not lip service growth.
I have been teaching growth oriented,
specifically inbound and content marketing concepts
inside the insurance industry for 12 years now.
And I can say with certainty
that while there are an abundance of people
who are willing to put in the work and grow,
there are just as many, if not more,
individuals who unfortunately, and if this
is you, this is where we have to take these hard looks, right? And it's why I wanted to create this
video. We give lip service to growth. Hey, yeah, I want to do that. And yes, I'd love to hit these
numbers. But then when we start to think about what we have to sacrifice to get there, we don't
do it. We never take the action. We just do what we've always done. We have either incremental growth, flat growth, or just a slowly trickle of business going out the door as we slowly seed
business back into the market. Because we're not willing to accept that sacrifices are always going
to have to be made. And that when we think through sacrifices and what they mean for our business,
it doesn't mean you have to sacrifice these things forever.
It doesn't mean that if you do sacrifice them
that there is something wrong with you.
It also doesn't mean that you have to sacrifice
all these things.
We have to think through where are the places
that we're willing to make sacrifices in our life
in order to do the work, in order to create the space,
in order to build the connections, et cetera to create the space, in order to build the connections, et cetera,
systems, processes, implementation, hiring,
all the things that need to happen
in order to grow your insurance business,
you're gonna have to make sacrifices somewhere.
So let's talk about these before we get there.
And I'd love your thoughts on this
around balance in the workplace.
I don't believe in balance.
I believe in harmony.
We need to find
harmony between our work and our non-work lives. I don't think we need to find balance. Balance
connotates like a 50-50 split because, you know, if we're thinking about the word balance,
we often think of like a, you know, maybe like a fulcrum with a, you know, something over top,
like a teeter-totter and, you know, you're balancing work and personal life and somehow it comes out even. That is never
going to be the case. And anyone who has ever operated in any kind of startup or high growth
scenario knows that it is impossible to have a 50-50 split between your personal life and your
work life. And what I advocate to my coaching clients, to anyone who asks if I'm up on stage or someone's
DMing me in my social media is finding harmony. And this is not easy. I have done it wrong just
as many times as I've done it right. I believe that today at 42, almost 43 years old, having
gone through the experiences I have, I have started to figure out processes, thought
experiments, habits, et cetera, that allow me to find harmony, meaning I am intentionally
sacrificing places in my life that are less important to me in exchange for prioritizing
the parts of my life that are important to me. And we can talk a little bit about what that looks like.
And if you want specific examples,
again, if you're watching this on YouTube
or you're listening on the audio,
go to the YouTube video, leave your comments there, guys.
Anyone who leaves comments, I respond to all the comments,
get back to you, answer questions,
and we'll pull future ideas out of those questions.
So make sure you're using that YouTube video
as a great place just to collect the comments
or watch the videos. And if you're not subscribed to either the audio or the video
or both, please do. Tons of content coming out every Monday, every Thursday, we're going to have
interviews or solo episodes coming out, helping you guys focus on growing your agency, growing
your insurance business. And to get that content, that's the best way. So it also helps.
And this is sneaky and a little bit selfish, but take this for what it is. As the numbers grow,
as more people subscribe, as more people share, leave comments, ratings, reviews, etc.
While that stuff is great and makes my ego feel good, really what I use that stuff for is not
just to like look in the mirror and tell myself how awesome I am. Really, it is for helping us find new and amazing guests outside our space because they use those
numbers as a validation to come in and share their insights. Like we have some amazing guests coming
on the pipe, both inside the industry and outside. And I leverage those numbers to help us get great
guests from outside the industry who don't necessarily know what we're trying to do here.
So I love you for listening to the show
and I just appreciate the heck out of you.
So I always want to say that as often as I can.
All right, let's get on to our five sacrifices
that we must consider.
And in some way, shape or form,
we're going to have to make sacrifices
in some of these areas.
Some we can say we're not going to, and that's fine.
But I think thinking through these things and the sacrifices necessary in these areas, some we can say we're not going to, and that's fine. But I think thinking through these things and the sacrifices necessary in these areas,
we can start to understand what harmony looks like in our life.
Again, focused on growth.
If you were just maintaining your agency and floating by, this doesn't matter to you.
This is for growth-oriented businesses.
Because in order to grow, you're going to have to put in more work.
You're going to have to do certain things. Okay, so let's get to it.
The most common sacrifice that I think people think about and have to consider is capital,
cash, margin, etc. Oftentimes, specifically agency principals use their agency as a way to hide expenses from their personal life,
which I completely understand. But if you're just packing your business, you know, your car payments
and your second home, and whether it also is an office in it and, you know, in, in the building
and did it, and you're packing your business with all these personal expenses, that's money that
you can't reinvest into the business to grow. And at some point, if you're doing that, maybe you have to sacrifice how much you take home as an agency principal.
Maybe you have to sacrifice that EBITDA margin for a while in order to reinvest that capital back into the business to grow.
So that's something to consider. If you're the equity holder or a majority equity holder, and you're paying a lot
of your expenses through the business, and you're also taking some sort of income out of the
business, maybe for a period of time, and again, this is harmony. It doesn't mean you're going to
sacrifice this forever. Maybe you cut what you're taking out of the business in terms of cash by 25% and reinvest that 25% back into the agency in order
to hire a marketing person or an internal closing position that you don't have or whatever it is
that you need to grow. You're going to have to sacrifice most likely capital and profitability
in order to get there. Not profitability like you don't have to be profitable anymore. Just
maybe you're making 7% profit or 20 or 30 or whatever,
and you're gonna have to carve some of that out and reinvent.
What's up, guys? Sorry to take you away from the episode, but as you know, we do not run ads on
this show. And in exchange for that, I need your help. If you're loving this episode, if you enjoy
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tremendous lineup of people coming in, uh, men and women who've done incredible things,
sharing their stories around peak performance, leadership, growth, sales, the things that
are going to help you grow as a person and grow your business.
But they all check out comments, ratings, reviews.
They check out all this information before they come on.
So as I reach out to more and more people and want to bring them in and share their stories with you,
I need your help. Share the show, subscribe if you're not subscribed. And I'd love for you to
leave a comment about the show because I read all the comments. Or if you're on Apple or Spotify,
leave a rating review of this show. I love you for listening to this show and I hope you enjoy it
listening as much as I do creating the show for you. All
right, I'm out of here. Peace. Let's get back to the episode. Test it with the idea being
the enterprise value of the organization is worth more over time and you can build that margin back
in as you scale out your business. So you're going to have to sacrifice capital. You're going to have
to sacrifice the margin of your business at some point, if you want to grow, how much is your decision. But I think that to believe you're going to be
able to grow without doing that, I'm sure there are edge cases, but it's going to be very,
very difficult. And we must consider that before we engage in growth. And I think that's where a
lot of people get hung up. I think a lot of people get hung up at one. They might come to one of my
keynotes and hear me talk about, you know, building an inbound content lead engine where you have these targeted leads
coming in and clothes are just sitting there waiting and bang, bang, bang. And that's how you
scale your business with inbound marketing. And they think it's amazing. And then they're like,
yeah, but I don't want to hire somebody. And I don't want to pay for the training.
And, you know, we don't use a CRM because we just work on referrals. And I don't want to pay for the training. And, you know, we don't use a CRM because we just work on referrals.
And I don't want to have to have a CRM.
And I don't want to have to do that stuff because that costs money.
And that comes out of my pocket.
And it's like, that's fine.
But that is your decision.
Just understand you can't also grow.
Like you can't not spend some money and grow at the same time.
So just something to consider.
The next one, and again, I think these are like one and one A in terms of the most common is time.
If you golf every Wednesday and every Friday for half, you know, you leave at noon and golf and you want to grow, I think you have to make some sacrifices there.
Maybe just golf once a week or move your regular golf out into the weekend or just play nine holes after 4 p.m. or 5 p.m. or whatever,
if golf is that important to you. But you're going to have to sacrifice time. Maybe you have
to get up at 5 a.m. and put two hours of work in before the kids get up. Or you hang out with your
kids in the evening and your spouse and spend a little one-on-one time with your spouse. You get
some good relationship time and then maybe he or she goes to bed and you come back and log in and put in those late hours.
There's going to be periods of time where you need to work more than a 35 or 40-hour work week
to grow. And this is another one that I don't think you can escape. Eventually, if you put in
this time, you can build systems, processes, you can hire people, you can outsource VAs, you can use AI, et cetera, to leverage your time to get much more out of it.
But there is going to be periods where you must sacrifice your time. And if you're choosing to
golf or whatever your hobby is, I'm just using that as an example, you know, during the workday,
you can't then go back and look in the mirror and say, I'm doing
everything I can to grow this business. You're just not. You're going to have to sacrifice your
time somewhere. Again, finding harmony. I'm not advocating that you all of a sudden have to put
in 16 to 18 hour days. Or maybe you have a conversation with your significant other,
your kids or whoever you need to and say, look, for two weeks, I'm going to be MIA for a while.
I need to get X project done to get it launched because on the back end, it allows us to do all
these things we need to do for our business, whatever those projects might be. Is it okay?
Do I have your permission or can we agree as a couple or as a family or whatever that I'm going
to be MIA for two weeks and go bang this out, right? That's a sacrifice. And
then you come back to the harmony of what you want the rest of your life to be. All right.
So that's number two. Number three is bad habits, right? We have oftentimes a lot of bad habits.
Maybe we have a cocktail every night before we go to bed. That might not be a bad habit, whatever.
But if you're waking up groggy, I know a lot of people now that
marijuana has been legalized are using either edibles or smoking a little joint or whatever
before they go to bed as a way to calm down and slow the brain down. Again, not a problem unless
it's impacting your ability to grow your business, right? Maybe you're not going to the gym and
you're not healthy, so you're sick all the time. Maybe you're not taking the proper vitamins.
Maybe you're not, you know, what is a bad habit? Are you working out? Are you lifting weights?
Are you getting enough sleep? Are you drinking enough water, right? Are you drinking so much
caffeine that by two o'clock in the afternoon, you're vibrating and you can't focus on anything,
right? Like what are the habits that are keeping you from success, from growth? And are you willing
to sacrifice those bad habits? Are you willing
to sacrifice marijuana? Are you willing to sacrifice a drink every night? Are you willing
to sacrifice sitting and watching another sitcom or binge watching a series in exchange for going
to the gym three or four times a week? or are you willing to sacrifice the donut you have
every day on the way to work? Cause it's like your routine in exchange for a protein bar or,
uh, you know, an apple or an orange or something healthy, a banana, you know,
something that's going to give you real positive energy or a protein shake, right? Like exchanging
good habits for bad habits that allow you to grow is a sacrifice, right? Like who wouldn't want to
eat a frigging donut every morning if it didn't make you fat and lazy, right? Because the sugar
might blast you, but then it goes away and you become lazy, right? So like, you know, you can
say that you like donuts and you eat them, whatever, but understand it's not helping you be
more productive. So again, just using that as a microcosm example, are you willing to sacrifice
some, if not all of your bad habits in exchange for growth?
Because most likely the bad habits that you might say, well, this is how I enjoy my life.
That's great.
But then they may be holding you back from growth.
That's the idea, right?
Like I'm not telling you what to do. I'm saying that if you want X and X being growth, there are real legitimate
sacrifices that you have to make in the form of, you know, these things that we're talking about
to actually get there. Otherwise, you don't really want to grow or you're just not willing
to sacrifice for growth, which again, these are all personal decisions, completely nonjudgmental.
The fourth sacrifice you're going to have to make, and this is one of the harder ones,
is relationships, right? You may have friends and buddies who like to go out every Wednesday for
happy hour, and you may have to tell them, guys, I love you, but for the next couple months,
I'm going to be MIA here. I just, I'm not going to be able to show up for that. I got to work
late. I got this big project I got to get out. I have a new referral partner I've been working on.
I have this new employee that I need to train. I'm building out a system. I need to do content
production, whatever it is. You may have to tell some friends. You may have to tell your spouse,
look, I know Fridays have been our date night, but I need to move it to Wednesdays. Or can we
go every other week for a while? Or whatever you need to do. You may just not be able to go to all your kids' sporting events for a period of time.
I'm not advocating for this forever.
I'm saying that these are things that we have to find harmony.
And if you and your spouse, again, thinking through that you have a nuclear family,
you and your spouse can come to an agreement and say,
look, I know we have good harmony here today.
And the business that I own is worth this amount.
And man, over the next five years, I'd really like to get it here.
Because think about what that would do for our ability to provide for our children, get them means maybe I can't go on four vacations a year, or we need to have an agreement that like, if there's
like a kid thing at school during the day, like you're going to go, I'm not going to go because
I'm going to be working on this. But in exchange for that, I promise you that I will be transparent
about what I'm doing and about the real growth
that we're seeing in our business so that you know your sacrifice, spouse, partner, is worth
my sacrifice, right? Those are the kind of conversations that we need to have, but they're
going to be sacrifices making a relationship. Think about your groups of importance in terms of
concentric circles, right? Obviously you want to sacrifice
your relationships with your family, the least, then maybe your core group, then that next level
of friends or the next level of friends and acquaintances. And you start to chop some of
those out, which might be a little easier. So you're definitely going to have to sacrifice
relationships. The fifth one, this is one that is sneaky, that takes just a little bit of thought, but
ultimately is just so incredibly important.
And that is your ego.
When you get to go into growth mode, you are going to have to sacrifice some of your personal
persona.
You may not be able to post on social all the time.
You may not be able to be the national chair or state chair. You may have to stop being part of a chamber or the head of
your BNI, or you may have to decide not to coach your little league team or your ego as you put
your head down and do the work of growth and have to kind of separate yourself from distraction in
order to grow. It may take a hit. You may try things that don't work, from distraction in order to grow, it may take a hit.
You may try things that don't work, right?
In order to grow, you may have to try things
that don't actually work.
And you may have failures.
I mean, this has been a big part of, I think,
what's allowed me to be so successful
over and over and over again
in so many different situations
with so many different types of people
is because
i am so willing to try something and have it not work and back out learn from that experience and
try something else right i don't care about your perception of me when i fail because to me that's
a lesson i just got smarter i just just tried something that I thought for reasons that
were valid would work. It didn't work for reasons, you know, that I find out and learn. And then now
I know how to reposition and now I can go farther faster. And now when I start new things, I am able
to sidestep all these obstacles and navigate all these challenges and get farther faster at the
beginning because I was so willing over the course of my career to try all these different things and
fail and not care if you thought I was, you know, it's funny. I get all these back channel messages
because people be like, you know, oh, you know, he's full of shit or this or that. And, or, you
know, this, this, this, you know, this
couldn't have happened the way he said it happened or, and that's all fine. Everyone is willing to
have their opinions of me and the various things that I've done throughout my career, because I
know the direction I'm going and I know what I want to do, which is help as many independent
insurance professionals as possible, grow their business as much as it possibly can be. That's what I want to
do. I love growth. I love helping people grow. And I love our industry. So that's the work I'm
doing. You can believe me or not believe me, but I'm not going to allow my ego to force me to
create scenarios or force me down paths that aren't going to allow me to do that work because
I care what other people think. And if you're going to allow me to do that work because I care what other
people think. And if you're going to grow, you may have to sacrifice your own ego, your own
persona for a while as you make mistakes, as you maybe spend money on something that doesn't
actually work, or you hire an employee who you think is going to be great and they're not great.
And it's maybe public and that, you know, whatever, those things are all going to happen
if you're growing because growth takes risk. Growth takes
putting yourself out there. Right. And that's a big one for people. A lot of people would rather
not grow or would rather feign growth in exchange for keeping their ego and persona in place.
And that's a sneaky one. And we have to be very
self-reflective to make sure that we're not doing that. All right. So this has gone a little longer
than I wanted it to. I think these are really important. I would love to know what other
sacrifices you would put on this list. I'm going to give you one more bonus sacrifice that I
believe is paramount. This is a bonus sacrifice. Control. And this kind of goes with ego and persona.
If you are going to grow your business, you're going to have to give up some level of control.
You're going to have to trust your marketing person. You're going to have to trust your
office manager. You're going to have to trust your head of sales or your head of service.
You're going to have to trust people. You're going to have to allow them,
give them a set of parameters and then trust that they can be
adults and operate in those set of parameters in a way that
pushes your brand forward and grows your business, because
you're not going to be able to be everywhere. And you're not
going to be be able to be everything to everyone all the
time. So you're gonna have to give up some level of control.
And that sacrifice, maybe, maybe this is the
hardest one for people. Because if you're used to being the boss, if you're used to being the guy or
the gal that makes the decisions and does the things and that people look to for all the answers,
you're not going to be able to grow because you become the choke point. And the only way to get past that is to give up control.
So my friends, I hope this was helpful.
I hope that you can use these sacrifices
and the ideas here as a,
think of them as a set of levers and tumblers
that you can move to find the harmony
that you need at this moment, right?
Remember, you can,
if you do three months worth of hard growth work,
it doesn't mean you're not going to keep growing after.
And then you can rebalance, right?
So you, maybe you got to spend a bunch of money at first,
then you can rebalance that sacrifice.
Or it takes a ton of time at first.
You can rebalance that sacrifice.
And then you, you know, you, you, you need to get healthy.
And you, you, you go to the gym a bunch because that's really important.
So you can have mental clarity and dexterity, et cetera. And, and then maybe,
you know, when it gets sunny out, you can, you know, and you want to, you can go for walks or
whatever, take calls on walks. You can dial back your gym workouts to two times a week. And,
and, and, you know, it's, it's all about finding the harmony inside the sacrifices that you need
to make in the moment and for the period of time.
And then once that moment or period of time or season is over, you rebalance these sacrifices
to what's necessary in that moment to continue moving forward. I hope this helps you. I would
love to hear your feedback. Guys, these things are incredibly important to growth. I know they're
kind of ethereal leadership style topics, but these are
the things that shut us down. I will teach you every tactic that you need to know, especially
for the middle part of our business, that inbound kind of closer role, that foundational consistent
growth that's necessary. I'm going to teach you everything you need to know tactically,
but it's these types of things that catch us. Oftentimes they blindside us and they keep us from moving forward. So with that, I love
you. I appreciate you. If you're watching this on YouTube, love for you to hit like, or leave a
comment or share it with a friend. I hope you're subscribed to this show. So much more great
content coming out. And with that, we're out of here. Peace. I'm going to shaboos. Thank you. Thank you. Close twice as many deals by this time next week.
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