The Ryan Hanley Show - Awaken Unreasonable Ambition with Paul Epstein

Episode Date: June 3, 2024

Became a Master of the Close: https://masteroftheclose.comUnleash the full power of unreasonable ambition and transform your life with insights from our enlightening conversation with Paul Epstein. �...� Join over 10,000 newsletter subscribers: https://go.ryanhanley.com/ ✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley ✅ Subscribe to the YouTube show: https://youtube.com/ryanmhanleyConnect with Paul EpsteinPaul Epstein WebsiteLinkedInInstagramDiscover how societal pressures and the fear of judgment can erode the boundless ambition of youth, and learn practical strategies from Paul's book, "Better Decisions Faster," to break free from these mental barriers. Inspired by Michael Singer's "The Untethered Soul," we discuss the significance of not being controlled by internal voices, setting you on the path to a truly liberated existence.Journey with Paul as he transitions from a successful career in sports to launching the mission-driven initiative, Win Monday. Learn the value of taking small, incremental steps and self-reflection in reaching monumental goals. Paul shares a pivotal retreat experience that helped him uncover his core values and integrate authenticity into all aspects of life, culminating in his role as the "why coach" at the San Francisco 49ers. This transformative journey offers listeners valuable insights into aligning purpose with professional and personal life.Finally, embrace the power of momentum and the simplicity of initial steps with a 52-week action plan designed to energize your Mondays. Paul introduces foundational pillars of emotional intelligence and a powerful journaling practice to build unshakable confidence through consistent action aligned with core values. This episode provides practical tools and inspiring stories to help you achieve lasting confidence and impact, making it a must-listen for anyone ready to unleash their full potential.

Transcript
Discussion (0)
Starting point is 00:00:00 I hate when this is the case only because it makes for terrible radio, but I completely agree with everything that you're saying. It's funny. My inner circle and I, which is a few, and I made a very similar move. I drastically reduced the circle of people that I spend significant amounts of time with, that I share intimate details of my life with. I have plenty of friends, and that's not knocking the people that are outside that circle. But that core inner circle of people, um, I re I reduced and then, and then really started to invest in those relationships deeper. And we have, um, this like hashtag that we use with each other when anyone is getting like a little stale and it's
Starting point is 00:00:41 hashtag GNF, right? Give no fucks. Like just- Oh, I like it. Yeah. It's this idea. And actually my buddy in my other studio, my studio that's in my basement, I have, he carved me out. He likes to do woodwork and he carved me out this simple wood,
Starting point is 00:00:55 just as GNF. And so he's in the backdrop. But the idea is like, Paul Graham talks about this. There's plenty of people that have talked about this, but don't be the best, be the one, right? Don't be the best, be the one. And the only way to be the one is to figure out what are you into? And I had this moment with one of my friends in my inner circle, and we're talking about this podcast. And so this podcast, you don't know this, but
Starting point is 00:01:24 up until four months ago, and this is the industry that I had come out of and had lived in for 18 years, this was primarily focused on the insurance industry. And four months ago, I made the decision that, look, I've done insurance for a long time. I find it interesting. It's obviously, I still have a ton of connections there, but it's not where I'm passionate. And I took this podcast to the next level, started bringing in people like yourself who had incredible ideas that are larger, bigger, et cetera. And I just said, you know, I'm, I'm so nervous about being a hundred percent myself, but we've been told I talk too fast. I'm too much too contextual, blah, blah, blah, blah, blah, blah,
Starting point is 00:01:59 blah, blah, blah, all these things. And, and he literally goes GNF and hangs up the phone on me. And I was like, mother fucker. You know how sometimes someone just hits you with that? So what was the moment that hit you when you were like, I've had this incredible career, these amazing experiences. You said the sexiest place you could be in your career is wonderful. But something hit you that you just said, I'm not a hundred percent me. And that's what I want to be. This win Monday is a hundred percent me.
Starting point is 00:02:30 Maybe you didn't have that idea in your head, but you knew it was something. What was that moment for you that, that shook you loose? Yeah. So it's funny because here we are. All right. So my Jerry Maguire leap out of sports happened. I made the mental decision and notice, and this is important. I'm going to pause here for just a second. Cause this is important. People always see this glorious leap
Starting point is 00:02:49 and they feel like you've got the biggest, you know, what in the world. And I'm like, dude, no, like I made the decision in 2016. I left sports at the end of 2017. Okay. So like this didn't happen overnight, but what I was doing in the interim process were these micro decisions. I was doing the research. I was having the coffee meetings. I was talking to friends, talking to industry peers, talking to myself, figuring that stuff out of like, what do I really want? And what's the price that I'm willing to pay to get there? Is it responsible to pay that price? Who else would this affect? All the things. Notice that those sound like playing small questions, but they're actually the questions that you need in order to play big. I'm not a burn the boats at all costs guy. I am a burn the boats when you zoom out. If it's a good financial
Starting point is 00:03:35 stock, we all know this, zoom out from the stock's performance. As long as over time it goes up and to the right, we all understand that there's going to be this jagged up, up, up, up. It's a roller coaster, but if it goes up and to the right, who cares? And that's my process for everything. It's not about this overnight piece. So you asked me, what was the origin story of, or that moment? And it's interesting how here I am circa seven years later, launching a mission, a movement, a brand, a company called Win Monday. It's one of the rallying cries that I say from stages. I'm just blazing all over the world as a keynote speaker. And I will tell you that it was a decision that I made on a Monday following that life-changing retreat.
Starting point is 00:04:26 It's all 49ers execs, two days off site, find your why, unearth your core values. And for most people that attended, it ended right there. And then TikTok, one or two weeks go by in your life and you are no different. You are no better. All of these events and experiences, even my keynotes, part of the win Monday promise is no sugar highs allowed because I don't care how great of a speaker you are. Eventually people default back to their old self unless you give them a game plan with momentum and tools and resources to make sure that they can continue that. So for me coming off the retreat,
Starting point is 00:05:06 my moment was, I felt like a different human being. I never had this clarity of self. If you would have told me what are your core values, I would have looked at you like you had a third eye and a second head. Like I had no freaking clue. And you know why I had no clue. Not only had I not done the work, Ryan, but you probably know this from yourself, your own journey and or your own clients. It's hard to change when you're winning. It's hard to change when you're winning. Nothing was broken in my life. I didn't have this massive gap.
Starting point is 00:05:38 Like I did not feel stuck. I did not. Dude, I'm a CRO for the San Francisco 49ers. Nothing's wrong with that. And the world applauds you. Your LinkedIn profile looks sexier and sexier. And at the end of the day where I knew that I had to make a move, it was because when I understood my core values from this retreat, and like I said earlier, I realized I had two different versions of me, a work version. And then the way I showed up with my best friends,
Starting point is 00:06:11 the way I showed up behind closed doors with my wife, the way that I talked to him, all of that. And I was like, why is there a gap? But here's the kicker. I've got five core values. One of the five is authenticity. How the hell can you be authentic if you're showing up as two different versions of you? So I got lucky in that authenticity was one of them. And when I started to question myself, like, dude, are you selling out? Like, is this even you? And this was my self-talk, but instead of crippling myself to play small, I actually use it as this platform to play bigger. And I said, all right, if you could bring your two versions of yourself together, what does that look like?
Starting point is 00:06:53 And then what I started to do, Ryan, was because I felt this like just special thing about purpose. But notice like when I say purpose, I think the world thinks about that. And you'll read all this literature. Like it is your reason for being, you know, why that definition sucks is because if I don't feel alive, if I feel stuck, if I feel broken, if I'm on the struggle bus and you talk to me about a distant North star, it actually has a negative effect. Cause now I'm like, I don't even, I'm not even close and use some of my words. I just want to win Monday. And you're talking to me about a North star. So because of that gap where I feel like, okay, I feel like a different person, but I'm early in my journey. And as they say, and you know, this as a coach yourself,
Starting point is 00:07:41 the best way for iron to sharpen iron, if I want to get better in something, I start to teach it because I don't have all the answers. And I realized that. And so for me, paying this gift of purpose forward on nights, on weekends, I was doing the same wide discovery that I experienced at the retreat. I was helping my team members at the Niners unearth their core values. I'm just paying the gift of purpose forward. And I started to be known internally
Starting point is 00:08:10 as the Y coach of the 49ers. And that brother was the greatest graduation of my life. That was the first time in my life, after almost a decade and a half in a very sexy industry of sports, that I graduated from career to calling. I, for the first time felt called to pay this gift of purpose forward. Like those two hours of a passion project where I'm on the side, just hustling and being a Y coach separate from my
Starting point is 00:08:38 day job of being a CRO. It wasn't even comparable, dude. I would do this for free the rest of my life. And that's how I knew I'm like, I'm onto something. And then just hitting the pinata over and over one person at a time, the water cooler buzz starts in the Niners front office. I started with my team, water cooler spreads. And then some of the football coaches came up to me. Then some of the players, then HR says, what do you think of coaching the why to our onboarding employees? And that's what leads to the why coach. And I just flexed that muscle for about a year. And eventually my passion project took over the Jerry McGuire leap. Doesn't even feel like a bold move for me. It felt like something I had to do. Like I couldn't go back at some point. It became
Starting point is 00:09:22 non-negotiable to stay in the sports industry and that's the backstory it's funny put the very unsexy maybe polar opposite 180 degree unsexiness industry of insurance to what you just described and there's a lot of similarities And I think that you're 100% right. What I've always struggled with this idea of passion and purpose and these kind of things, because I just said, I'm going to work as hard as I possibly can. Like, my way is just to work as hard as I possibly can at whatever's in front of me. So, like, what is why do I have to set goals? Like, goals are stupid. I'm going to go as hard as I can.
Starting point is 00:10:04 And whatever we get is what we'm going to go as hard as I can. And whatever we get is what we're going to get, right? Like it took me, but I, it took me a long time to realize that these were, that these were also very limiting ideas. And that while I do believe that finding, I don't love the word passion. Passion to me is a derivative, not an indicator. But I like to use the term meaning because purpose feels, when I first started taking, and I had a similar thing where I would take all these one-on-one calls. People would be like, I got this question I want to ask you. Can I ask you? From people all over the industry. And I found that I enjoyed Fridays, which was the day I carved off for those kinds of calls more than any other
Starting point is 00:10:49 day of the week, because I'd be like, man, I get to learn what's going on with this person and maybe give them some, you know, whatever. And I started to, I know for me, and I'm interested in your take on this is that you, and you said it like when you, when someone has to consider their purpose, it feels like this decision that once you make it, you can't unmake it where like, what brings you meaning, right? Like, how do you find meaning? Well, my kids bring me meaning. Okay. We can work with that. Well, what, what aspects of where, and you can kind of break it down into chunks. So, so when someone is struggling with that, that idea of purpose, that it feels like the, it's so big, it's so far away that the, the micro actions between here and there just feel irrelevant. How do you start to
Starting point is 00:11:35 chunk that up for them? How do you, how do you get them going? What's that first bit? I know momentum is a huge thing for you. What's that first bit of momentum that you coach people to get going? What I realized is that momentum and growth are impossible unless we can simplify that first step. So simplification, it's stickier, it's more achievable, it's more memorable, and it widens the net of possibility and opportunity. Because if we make it too big, then I'm going to focus on why I cannot do something versus if somebody gives me a simple bite-sized step. Now, to your point, it needs to mean something to me. It needs to matter, or it's not going to stick. Look, you know, things that don't mean anything and don't matter. And it's why we all suck at it. New Year's resolutions, but dude, I'm lucky to get to gen 10 nevertheless, fab one, right? Yeah. Why it's because my head
Starting point is 00:12:31 says to just to use a very common one, my head says lose 10 pounds, but unless my heart has a deeper meaning on why become, why I want to become a healthier human being that I'll stick with. Oh, cause I want to be throwing the ball in the backyard with kiddos in 20. Ah, that means something to me. Losing 10 pounds is so arbitrary. It's a goal. What I have realized, Brian is I'm a standards over goals guy. As somebody that has achieved phenomenal goals, primarily in business, but they're arbitrary. They're often short game. And if you want to play the long game and you want to feel like you're living on your terms and you don't want to feel stuck, step up to your standards. I don't have to take a day off from my standards,
Starting point is 00:13:13 but even if I'm amazing, I'm going to hit a lot of goals, but I'm going to miss some because we're all just human beings here doing our best. And so with that standards over goals, but here's the thing. I say this from a stage and I'll say it now from this conversation. And it also ties back to my big sports exit that I've been referencing on a stage, closing out my intro. I will say the ROI of today's conversation are the decisions we make and the actions we take on Monday morning. I'll repeat that. The ROI of today's conversation, and I'm saying this right now to our podcast audience. I'm saying this to you right now, listening in. The ROI of me and Ryan jamming
Starting point is 00:13:57 right now are the decisions you make and the actions you take on Monday morning, period, full stop. That's just it. So if we simplify this big complex thing that we're trying to navigate and it's a decision and action thing, own your decisions, you own your life. Show me the quality of your decisions. I'll show you the quality of your life. You make good decisions. 80, 90% of the time, the compounding effect is you're going to have a really good quality of life, but the opposite is also is you're going to have a really good quality of life. But the opposite is also true. Show me somebody that is inconsistent in their decision-making.
Starting point is 00:14:31 Dude, that person, that's a life that I do not envy. And so for me, the decisions I made and the actions I took that following Monday post-retreat, that's what inspired this Win Monday movement. Half a decade later, I never thought that I'd be saying it from a bright light, big stage. I never thought I'd be starting a community around. I never thought any of that, but it didn't matter because I got obsessed with the work. I got obsessed with the meaning to use one of your pieces, Ryan. And here's the real meaning. The meaning for me is, I think that a lot of purpose, even though I know you don't love the word,
Starting point is 00:15:09 but I feel that a lot of purpose comes from pain. Purpose and pain are inextricably linked as long as you have healed from whatever the pain is. That could be childhood capital T trauma, lowercase T trauma. In my case, I lost my hero at 19 years old. I'm an only child. My dad was my hero.
Starting point is 00:15:30 I have not given him a hug since I was 19 years old. And he was a continuation school teacher by background, which in case you're listening in and you're not familiar with the continuation school, it's a kid's last chance. They've been kicked out of traditional school time and time again. They landed a continuation. The next stop are the streets. The hope and prayer is that they don't land on the streets. And after teaching in traditional school for decades, my dad chose to teach at a continuation because he felt he could have more impact in that environment versus a traditional environment. Well, full circle, one of my five core values that I figured out at that retreat, and it's my strongest one to this
Starting point is 00:16:11 day because I'm inspired by my hero, impact. Impact to me is making a difference and my measurement of impact is, am I leaving people in places better than I found them? So for me, now on this lifelong mission of impact, the reason I get out of bed every day, Ryan, my purpose and my whole reason for being a great dad myself and I do my darndest to be the best husband and the best speaker, anything that I am obsessed with in a positive way, we can call it passion, we can call it whatever, anything that I pour myself into,
Starting point is 00:16:52 it's because I want to make my hero proud. I am on a mission for me. Did I do well in this podcast conversation? If my dad's answer is yes, then it was a massive success. And that's how I'm wired. So I simplified it to my decisions and actions. I centralized it to this higher thing that, that can mean whatever it means for anybody. For me, it's my dad and I lost him. And I experienced the worst thing in my life at 19 years old. And after years of dusting yourself off, you can find some positive in the pain. I think you'll know what you need to be curious about.
Starting point is 00:17:26 And from curiosity, your passions can be born and from passions, purpose can be born. But I go in this order, curiosity to passion to purpose. Don't start at purpose. That is a mistake. It's just too big. Start at what are you curious about? Hang out there for run, run a lot of experiments. And then the ones that really light you up, ah, maybe there's some clues about some passions in there and then lean further into that. And then, ah, after a couple of months, you're like, dude, this is feeling like I've never felt before. Maybe I could experience some level of meaning or purpose from scratching that itch, which once was a passion, which once was a curiosity.
Starting point is 00:18:01 Yeah. I think that what you just described, um, is, is part of why so many people have turned to stoicism and Ryan Holiday who made it kind of repopularized. And I mean, obviously, it's the title of the book, but it's also the core idea, this idea of the obstacles away. You cannot. So the turning point for me was I had this wonderful career as a CMO for a national insurance technology company, blah, blah, blah. I had all these things going on. The listeners know the story. But I broke power law number one from Robert Greene's 48 Laws of Power and was fired six days after I put on what was the best conference in the entire industry, probably in a decade. And I had a million emotions. I had fear, pain, anger, frustration, depression, all these different things, because this thing I love doing
Starting point is 00:19:01 felt like it had just been ripped away from me. And it was only through following all those feelings. And I got wonderful advice from a mentor at that time. And he said, just let like experience the feelings, like experience them. Don't try to stop. Don't, you know, so we'd like what we do instead is we put up these walls. We're like, I don't want to be sad. And it's like, no, he was like, be sad. Yep. Be a little depressed, be a little frustrated, be a little mad, like let it go through you. Because if you don't, then you're not ever going to be able to grow from it. And he said, what's going to happen is some of those things are going to pass through you and be gone. Some of those things will, will stick. He goes, the ones that stick are the places that you need to do work. And like, that's what drove my entire personal development journey to where I am today. I lost 25 pounds. I became a better leader. I became, you know, better dad, all the things because now I was like, I was so intensely focused on, on figuring out how to overcome these obstacles that have been put in front of me, which were, you know, certain aspects of the way that I was so intensely focused on figuring out how to overcome these obstacles that have been put in front of me, which were certain aspects of the way that I operated. And I worry that people are listening to this and they're nodding along and they're going, man, these two guys, they just have something different than me. Right. They just they they're just something different about them. They're born different. So that's why they're able to see these things and move forward.
Starting point is 00:20:29 I think we both agree. That's not the case, but how do you respond to that question? Cause I do get that a lot, right? If you use, you know, someone brings up an example of a celebrity or a professional athlete, they're just cut from a different mold. And that has not been my case. Like the ones that are completely cut from a different mold are the exceptions on the exceptions. And most of the successful people that I have come across in every walk of life, be it, be it business relationships, uh, religion,
Starting point is 00:21:00 spirituality, sports, et cetera. They're like regular people who just seemingly figured out what you're, what you're describing your, your win Monday mentality is that, is that, but like, how do you talk someone through that? Yeah. Great, great question. So I'm going to share a couple of thoughts and then I want to share a process that everybody can implement on Monday morning. Cause at the end of the day, again, unless we get tactical, all this stuff is just motivational back and forth. And my worry is the same as yours, Ryan, that folks are going to say, Oh, these guys are different, which is fundamental BS. I am no different. I am no better. I have, I have found the way through showing up in the opposite way. I can now clearly define what I view as the common threads of what the most
Starting point is 00:21:47 successful people in the world have. And all of this is trainable. All of this is accessible. And I don't care who you are listening to this right now. Ryan is no more special or better or different than you, nor am I, because here's what we have in common. And here's the invitation to everybody listening in. I call it AOI. These three things are what I call the table stakes of life and the table stakes of winning. Awareness, ownership, intention. I'll repeat that. AOI is awareness, ownership, and intention. If you tell me you cannot be aware of your line, if you tell me you cannot have an ownership mindset, which is the opposite of a victim mentality, you can say, you know what, instead
Starting point is 00:22:37 of success or failure, it's success or learning. It's success or growth. I'm going to, I'm going to put myself in a situation where no matter what happens to me, I can own the next day. And here's what I mean by that. When I worked in sports, I was a part of some really negative toxic environments. And I don't mean on the business side. I mean like losing franchises. Like I worked for the LA Clippers when Kobe and Shaq were winning championships. We were known as the redheaded stepchild of the building. ESPN called us the worst brand in sports. The front cover of Sports Illustrated said worst franchise in sports history. And I had to sell that. And the way that I apply it to the storms that you and I are going
Starting point is 00:23:14 through, and I'm talking not to Ryan, I'm talking to everybody that's listening in. The losses were never my fault, but it was always my responsibility. I'll repeat that. The losses were not my fault, but they became my responsibility. The way I showed up the next day, my reaction, my mood, my energy, my effort, my attitude, I own that. I didn't own the losses, but it was the hand that I was dealt. And so I had a choice, bitch about the dealer or own it. And even if I'm dealt a bad hand, say it is my responsibility, how I play this hand. And I think we can do that every day of our lives. So awareness, which is the hub of EQ, ownership, and then intention. And intention comes back to journaling, which is going to be the practice
Starting point is 00:24:04 that I'm about to share with everybody. And don't worry, I'm not going to tell you to do a gratitude journal like a lot of other people. I think there's a lot of good in gratitude journals, so get me wrong. But I have a better one that I think can change your life and transform it. So, again, I'm going to land the plane here. Awareness, ownership, intention. If you're feeling like Ryan and Paul are different, that's self-talk. That's a self-talk.
Starting point is 00:24:26 That's a self-limiting belief. That doubt, that worry, that comparison game, get rid of it. Awareness, ownership, intention. Here's the process I want everybody to implement. One of the biggest things that I learned from the NFL and NBA, if you were to look at those athletes, they are at the peak of the world, the top 0.001% in the world at what they do. So in the NFL and NBA, no longer is their separator, their gifts, their talents, or their abilities. Everybody's epic. Everybody is amazing.
Starting point is 00:25:06 Now, in college, they were super, like, they were on a different wavelength. In high school, it was man amongst boys. But that's not the case in the NFL and NBA. Like, they're just, they're competing against equal talent. Equal. And so if that's the case, I started to study and research and eventually obsess with, so what is their silver bullet separator? Like, why are some players more consistent than others? Why does some become hall of famers and others have a six month career without an injury? You know, like what, what
Starting point is 00:25:41 happened? And I realized that they leverage a different form of currency than the majority of the world. And even at that major league, NFL and NBA level, their currency is confidence. They have figured out a way to show up consistently with unshakable confidence, starting by the bets that they make on themselves, the resilient mindset that they show up with a lot of the AOI. So here's a process that has changed my life. And I believe it can change yours too. This is a process on how you can become the most confident version of yourself. And it ties back to core values. So the journal that you're going to do after you were to look up a, a list of values, you could Google list of personal values, choose one from the group of
Starting point is 00:26:34 50 or group of a hundred, just choose one. And here's the formula. And then I'm going to give you the journal, my formula for confidence that I coached to thousands from Navy SEALs to Olympians to you name it, to CEOs. Confidence equals values times action. I'll repeat that. Confidence equals values times action. The multiplication is how consistently you do it. In other words, show me a person that takes consistent action on their values. I will show you a confident person, period, full stop. So here's the journal. It's one sentence. It takes you a minute to do, and you only have to do it once a week. So no excuses. We all have a free minute in a week. It is for the week ahead. I will live my value of blank by blank. The first
Starting point is 00:27:19 blank is the value that you chose. The second is an action that is connected to the value. Remember, confidence is equal to values times action. So the journal is for the week ahead, I will live my value of blank by blank, the value and then the action. I'll give you two hypothetical examples. Let's say that you chose a value like joy. So if you chose joy, you could journal something like, for the week ahead, I will live my value of joy by cooking my favorite meal. Simple, small, accessible. Anybody in the world can do it. For me, I'm throwing bacon in a pan. What are you doing? Whatever brings you joy, you do you. Now let's up the ante a little bit. Let's get off of joy. Second example would be a core value of courage. All right. You could journal something like for the week ahead, I will live my value of courage by having that challenging
Starting point is 00:28:15 conversation that I've been putting off. You're not having that conversation because Paul said you're having that conversation because courage is a core value. And now in the spirit of habits and rituals, if we only do this once or twice, one week and maybe another week, I promise you no permanent change and I promise you no transformation. I'm sorry I'd be lying to you. But here's the good news. We know what the science tells us about habit formation. For the average person, it takes three to four weeks of a consistent practice, process, and system. In other words, let's get past that threshold into habit formation.
Starting point is 00:28:56 So my invitation to everyone listening in is commit to four weeks. Same value, joy, four consecutive weeks, courage, four consecutive weeks, courage, four consecutive weeks, growth, four consecutive weeks, impact for it, whatever it is. And you're only going to journal one action. And what has happened with all of my clients that I have coaches to is in week four, it explodes. They only committed to one action, but they did six, seven, eight, nine, 10 or more actions because there's this habit loop inside of them.
Starting point is 00:29:29 Core value, decision, action, core value, decision, action, core value, decision, action. And that's how it works. I promise you commit to four weeks. I have coaches from the seals to Olympians to fortune CEOs, to shark tank entrepreneurs, a hundred percent of the time when they get to the fourth week, it's transformational. And that to me is how you become the most confident version of yourself all through a one minute journal per week. Paul, this has been incredible.
Starting point is 00:30:02 I, uh, I think that, um, I, I, I think your work, I think you're dialed in on it. I love it. The psychology behind everything you're saying is so on point. It's so dialed in. you listen to what Paul is asking you to do, a simple ritual habit that provides you with a very simple action to take just one action associated with a value every week, right? What, what happens is you train your mind to understand that this is now how you're successful. So instead of be small, be weak, you know, fit in with the crowd. Don't stand out is how you survive. You start training your mind that how we survive is through courage or through impact or through joy or whatever. And now you turn this, this, the negative self-talk that's constantly, you start to hear positive self-talk in your brain because you're retraining this thing that is not you to understand that success and survival is based on these habits,
Starting point is 00:31:05 not, not the classic habits that we've, that we've had to evolve into. And, um, I think that's tremendous. And I want to leave our audience wanting more of you. Where do they do that? How do they get the book? Where's the best places to connect with you and get more of what you're doing with a wind Monday and all your other work. Absolutely. So for me, the key is all about momentum, right? This conversation is a hello. It's a kickoff point. Now let's create a 52 week action plan. So this is just a free gift from my heart. I want everybody to head over to win monday.win. That's win monday.win. And you sign up, name an email for Monday momentum. And you're literally going to see me in your inbox with a short video every Monday with one new tool, tip, tactic, strategy, mindset shift, whatever it is. One way that you can win the day, Monday, to create more momentum to win the week.
Starting point is 00:31:57 So that's how you sign up. And then obviously, if you're leading a team or an org, head over to paulepsteinspeaks.com. Everything that you need there relative to speaking, books, all that good stuff, it's all there. But winmonday.win, that's the fast pass for growth. Paul, I appreciate the hell out of you. I appreciate your time. This has been tremendous. And I just love that you shared it with our audience, man.
Starting point is 00:32:20 Thanks for being here. Thank you, brother. Love the time. Close twice as many deals by this time next week. Sound impossible? It's not. With the one call close system, you'll stop chasing leads and start closing deals. In one call.
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