The Ryan Hanley Show - Ex-Pastor Turned 8-Figure Broker: The "Cheat Code" to Any Room

Episode Date: April 30, 2026

I help founders & executives generating more than $10M in revenue find their Easy Mode. Start here: https://ryanhanley.com/subscribeWatch this episode on YouTube: https://youtube.com/ryanmhanleyYo...u've been networking wrong.Most people think networking is about collecting business cards or spamming LinkedIn connections. They think it's about what they can get.Here's the truth. Networking is about proximity. And proximity is a cheat code.In Episode #114 of Finding Peak, Ryan sits down with Ken Joslin — former pastor, eight-figure mortgage broker, founder of GrowStack Drive, and the host of America's largest faith-based entrepreneur conference. Ken is the guy who texts Grant Cardone, John Maxwell, and Gary Brecka. He didn't get there by accident.Ken's journey shifted when he realized he was only two things away from the next level: the right relationship and the right information. He bought a $1,000 mentorship program from a guy he had never heard of, sat in the second row, and closed a $3 million commercial real estate deal a few weeks later. He collapsed years of trial and error into days.But how do you get in the room if you don't have the money? You use the highest frequency emotion — authenticity. It is seven times higher than the frequency of love and it is the most sought-after frequency in any room.Great leaders want something FOR people, not FROM people. Ken built his network by investing his time, talent, and treasure. He flew to them. He connected them. He bought the most expensive seats at their events. He gave, and gave, and gave. The right hook took care of itself.Then it gets counterintuitive. To move fast, you have to be still. Entrepreneurs are addicted to busyness. We think busyness equals growth. It doesn't. If the enemy can't make you bad, he'll make you busy. Ken blocks time every single day to be still, listen, and write down the vision. Growth happens in stillness before it happens in action.Stop medicating your stress with Netflix, food, and alcohol. Get still. Write down your vision. Find the people who are already where you want to be. Invest in them. Give to them. Get in their proximity.That's the cheat code.This is the way.🔗 Connect with Ken JoslinWebsite: https://www.growstackdrive.com/homeInstagram: https://www.instagram.com/kenjoslin/This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:00 They're going to hit this golden zone where they're independent enough. They're fun. They have their own opinions. And they actually still want to hang out with you. You operate with character. Do I operate with integrity? Do I operate with grace? We all search for this external utopia that just doesn't exist.
Starting point is 00:00:15 For 45 minutes to an hour, I am completely disconnected by space from any technology. The biggest cheat code we have in our life is proximity. You're only two things away from the next level. Right relationship? Right information. Because all the information isn't the right information. I appreciate your time so much. There's so many things that I want to talk about.
Starting point is 00:00:41 I want to talk about your new book. But I'd like to start with, and I want to spend some time in our conversation around the integration of faith into business because this is something that I wear on my sleeve. I have faith over fear on my arm. I have a big cross up here. I try to read the Bible every single day.
Starting point is 00:01:03 I won't say that I am, you know, by any means, like the perfect Catholic or Christian, but for sure I try to have a relationship with God. And I've never been the guy who wants to push my faith on people, but I want it to be, I want people to know that if they're going to do business with me or be my friend or interact with me, this is a part of my life.
Starting point is 00:01:27 And as someone who has made it their mission to help faith-based entrepreneurs, what is the, how does an entrepreneur, how does a business owner, how does someone find their balance for how they want to integrate and talk about their faith in their business, right? I know this is probably a, there's no one answer. So how do they start to think through that process? Yeah, I don't know that there's ever a balance.
Starting point is 00:01:53 I don't think there's a like, I'm going to be Christian one minute or I don't even use the word Christian a lot. I used Christ's follower. I pastor for 13 years. You're one of the largest youth ministries in the country from 96 to about 2001. and then back into full-time vocational ministry in 2008, 2009, where I planted a church and I pastored that church. We grew that to several hundred people for about six years, seven years.
Starting point is 00:02:14 And when you say, like, how do we integrate the two? You know, everything that we do here at Grostadt Drive is really geared around our core five framework, which is faith, health, relationship, business, and finances. And it really is all the components that make us as human beings. It's really who we are. And I tell entrepreneurs all the time that the faith, health, and relationship components are really are the foundation that when we get those in alignment, it gives God the opportunity
Starting point is 00:02:44 to then build a successful business and then give us the finances that we are called to steward. We don't own. We're stewards. Like we manage those resources for God. And when we do that the right way and we really focus on becoming the best version of ourselves in our faith, healthy relationships, it's a man. how the business side and the finance side, bro, it's almost organic.
Starting point is 00:03:09 So what does that look like for me to be a Christ follower and be a business guy? Do I operate with character? Do I operate with integrity? Do I operate with grace? Do I, Genesis 128 and 129 says we're created in God's image. Well, when you look in the Hebrew, the Hebrew is great, man. If you've ever done any kind of study on, I have like a Greek Hebrew study Bible. So I can go in and literally look at the Hebrew words in Genesis.
Starting point is 00:03:35 If you go in Genesis 128 and 129, that literally means that we're a reflection of the character and nature of God. We're a mirror. So everywhere that we go, dude, we should reflect the character and nature of who God is in everything that we do. It's not like the bride grew up in Detroit. We've been talking basketball all fair. I love basketball. But dude, I will go hood rat on you in about two seconds on a basketball course. So I had to learn how do I take Jesus on the basketball court with me?
Starting point is 00:04:04 Because, dude, I can talk trash. When I first gave my life to Christ in August of 93, my pastor asked me, I was 25, my pastor asked me to come play basketball at his house the next week. And I remember telling my wife, I'm like, oh, my God, I'm terrified. Like, I just got saved. God's changed my life. And she was like, what are you afraid of?
Starting point is 00:04:24 I said, I'm afraid. I'm going to drop the F-bomb or somebody. I'm going to talk about somebody's mama. We're going to get in a fight. I mean, I grew up in Detroit, man. and I never forget coming home that day. And she said, how did it go? And I said, well, great.
Starting point is 00:04:34 We won like five out of seven games or whatever. She was like, no, no, no, no, no. How were you? Did you say anything? And I'm like, and I stopped. And I'll never forget. I'm sitting there thinking around and I'm like, no, I didn't say anything. Like, I didn't get angry.
Starting point is 00:04:49 I didn't drop an F bomb. As a matter of fact, I don't think I've said a cuss word since I got saved two weeks ago. Like it was immediate. Second Corinthians, 517 says, therefore, if anyone's in Christ. They're a new creation. Old things that passed away, behold, all things that become new. And when God makes you new on the inside, it changes what happens on the outside. And that's the difference between the gospel, the good news of Christ and religion. Because religion says, if I jump through this hoop and this hoop and this hoop, if I do A, B, C, and D, then me and God are okay. And the
Starting point is 00:05:23 gospel is a completely different thing. Like, we can't become okay enough to be in God's presence. what Jesus did for us. And so it was a funny thing for me. So as an entrepreneur, do I handle myself with character and integrity? Do I do, do I do what I say I'm going to do? How do I handle people? Am I, I to say stoic is probably the wrong word, but am I calm? Like, how do I handle it when when it stuff hits the fan? Like, how do I handle myself? I think that's the biggest thing in business is it's not a, you know, it's not a little fish on your Yellow Pages logo, thing. It's not any of those things anymore. It's, I mean, people obviously know what I do because of who I am and what we do, but I think if somebody didn't know, I want to live a life where if they didn't
Starting point is 00:06:10 know that, wow, Ken, you know, he founded and runs the largest faith-based entrepreneur conference in the country. If they didn't know that, but they hung around me for a little bit, I want them to go, dude, there's something different about you. Like, like, what's, what is different about you in the way that you live your life? Because that's what's attractional. Jesus said, listen, I'm going to send you in the world to be salt and light. Salt does what? It preserves light does what. It gives us the ability to be able to see when it's dark. That's what we're called to do, man. It's just, is literally be salt and light, be a reflection of the character and nature of God. And I think if we do that, and so in the business to segue into entrepreneurship, one of the things that we teach our community
Starting point is 00:06:50 and the guys I work with one-on-one is it's our job as Christ's followers to be obedient. It's God's job to build my business. It's not my job to build my business. and to grow my revenue. That's God's job. That's what God promises us in His Word. He promises us that. Like, you be obedient to me and I will build your business.
Starting point is 00:07:09 And so it's, you know, understanding, God, you've called me to be a cross forest. You've called me to represent you at a very, very high level with excellence and character and integrity. So I hope that answers your question, man. No, it does. And I guess the genesis of the question is
Starting point is 00:07:26 about six months ago, I, on the show, had a guest on, we were having a conversation, and we went down this path. And it wasn't intentional. We just got on this track. And, you know, I started speaking about how important and how complex. I think everyone's relationship is with their faith. I wouldn't say that.
Starting point is 00:07:49 I wouldn't say, that's probably, I don't mean to broad stroke that. I can only speak for myself. My personal relationship is very complex. because I don't think that's unique to me, but it is. And we're just having this very honest discussion, right? I don't know that I made any statements that were outlandish. I mean, I don't know that I have opinions, obviously, but whatever. So we have that conversation.
Starting point is 00:08:10 And then I get some feedback from the people listening to the show. And I had mentioned that I'm Christian and I tend to, when I do go to church, I tend to go to Catholic church, even though I'm not a huge fan of organized religions in general. I find them to be good vessels and better than nothing, but we all need to have our own thing. Whatever. So I get this feedback from people, and they're like, that was,
Starting point is 00:08:31 that was balzy, essentially, was the comment for you, you know, are you worried that people who are atheists or are anti-Christian or are, you know, Jewish or or, you know, Islam, whatever, are they, that they're going to be turned off to you? And I was like, one, if they're turned off to me
Starting point is 00:08:47 because I believe in God, then they weren't in my audience anyways. But I said, I don't know, it's who I am. You know what I don't know. I don't know how else to be. And then this is where the conversation came from is they were, these individuals,
Starting point is 00:09:00 faith was very important to their personal lives, but they really struggled with this question of, should I, is it appropriate to, et cetera, inject my faith and or my faith-based beliefs into my business, into my marketing,
Starting point is 00:09:18 into my messaging. And, you know, I didn't have a great answer to them. My answer was simply, I think you should. should be authentic to who you are. And if that's the kind of thing you would talk about
Starting point is 00:09:29 with someone if they sat across a table from you, then that's the thing you should talk about in your marketing, et cetera. Where do you fall on that? How do you advise people who may be having this internal conflict with themselves? I just think you, you know, when we do create conference, so we do everything around our core five frame,
Starting point is 00:09:45 I bring one of my really good friends in who led worship for Jesus culture for years, one of the top worship leaders in the world. So we'll do worship and we'll do usually two keynotes like John Maxwell and myself will hit the faith components. And then we'll finish with faith. And I do what's called a 4610 moment. Psalms 4610 says, be still and know that I'm God.
Starting point is 00:10:03 And I'll ask the entrepreneurs. This year we had 700, 650, 700 people. And I'll do this. I'll say, guys, I said, I'm going to ask you to do three things this week, this week for the next two days, three days. I'm going to ask you to do three things. The first thing is going to be so counterintuitive to who you are as an entrepreneur. And my team put Psalms 4610 up on the board.
Starting point is 00:10:22 be still and know that I'm God. And I'll tell them, guys, listen, you don't need another, you don't need another trick. You don't need another, you know, system or another process or another level of AI. You don't need, all of those things are great and we'll use all those things. But what you really need to do is get still before God. Be still. Listen. God, what do you have for me when it comes to this specific area in those core five framework?
Starting point is 00:10:46 What do you have for me in my faith journey for the next year? In my business, in my relationships, my health, my finances. what do you have for me? And then write the vision down. And I've got my planner that I created five years ago. It is. Goals Gratitude Affirmations, top three every morning, wins, 1% better goals, and a school board is the second half of the day.
Starting point is 00:11:05 And I do this probably 300 times a year. I'll learn this from Grant Cardone six years ago about just writing your goals down twice a day. And I remember Grant said, he goes, listen, if you're writing your goals down twice a day, and let's say you only do it 300 times a year, you're writing your goals down 600 times a day. you're writing your goals down 600 times where somebody else is only writing them down half a dozen, maybe once a month, maybe once a year. Like, I'm going to dominate you. But in all of that, like, I am doing the work that I need to do in order to stay focused on the vision.
Starting point is 00:11:40 And I think for us, it's be still, listen to God, and then write the vision down. What is it you want me to do? And I say this a lot. If you can just hear from God, God, what do you have? I had a mentor that told me 25 years ago, very wealthy, prominent guy, man in our community, took me to lunch one day. And I'll never forget, we pulled back in. I had one of the largest youth ministries in the country at the time.
Starting point is 00:12:05 And I'll never forget. We pulled back in. And you looked at me. He goes, Ken, never forget that vision comes cheap to a visionary. Your responsibility is to learn which vision you're supposed to go after. because it's an entrepreneur, dude, vision's easy. Like we get vision, but we don't need just vision. I need God to speak to me and tell me exactly what it is I'm supposed to do.
Starting point is 00:12:24 Because if I know what God's called me to do, I won't quit. If I've had that moment, Habakkuk Tutu, that's the third step, write the vision down. Abakit Tutu says, write the vision down and make it plain that the herald who reads it can run with it. There is a supernatural principle that's enacted when you sit down and you write vision down. when you get still and you quiet everything about you to just go, okay, God, I'm going to focus on you for this 15 minutes or 30 minutes or whatever that looks like. For us in those 4610 moments, it's about 10 minutes. We're going to do worship for about five or six minutes,
Starting point is 00:12:57 and then I'm going to give you the opportunity. Listen, when you're asking God, get still, ask God, God, what do you have for me? Just listen. He'll tell you, I'm telling you he'll speak to you. And it may, it's different for different people. But one of my favorite things all year along is standing on stage and watching all these entrepreneurs, hundreds of entrepreneurs, about midway through those 4610 moments, begin to sit down, grab their pen, grab their paper, and start writing the vision down because I know that God's speaking.
Starting point is 00:13:27 And so I think the biggest thing is, bro, is like you just need God to tell you what it looks like for your business. I did this for a year and a half, almost two years. And I was in Vegas with Brad Lee and the girl that was doing. and Brad's social media stuff. She looked at me and she goes, Mandy goes, Kent, why is it nowhere in your bio that you're a former pastor turned coaching consultant? I'm like, I don't know.
Starting point is 00:13:51 I just never thought about it. This is what she said. She goes, do you realize how many people would rather work with you? How many faith-based entrepreneurs would rather work with you because you've been in ministry and you grew a seven-and-eight-figure businesses?
Starting point is 00:14:03 How many people would rather work with you because of your background as a pastor? I went, a light bulb went off. And I had no idea, but I started, and that's a year and a half, two years later is when I went, oh, gosh, she's right. And so then I was speaking for Grant, doing an event for Grant. And God said, what Grant's doing for entrepreneurs, I want you to do for faith-based entrepreneur.
Starting point is 00:14:24 And I told Grant, when I first met him in October of 2019, I was at a boot camp, was one of Grant's first licensees. And I'll never forget, we're sitting there and Grant goes, Ken, why are you here? What do you want? And I said, I'm here because I want to help pastors equip the business leaders in their churches so they can grow their businesses so they can in turn fund the vision of their pastor. Because I planted two churches and it's the hardest thing I've ever done. I built a seven-figure business and an eight-figure mortgage business, one of the top
Starting point is 00:14:51 mortgage brokers in the state for about four or five years in a row. Business is easy. Ministry? Art. And I said, I want to help pastors be able to do that. And it's just a process, Ryan, of, you know, starting. Number one, I love Jim, my favorite Jim Rohn quote is. speed increases focus. As we move in the direction that we know God wants us to move in,
Starting point is 00:15:15 things become clear to us that we didn't know before. It's, can I be obedient and be in motion and take your grants like take massive action, commit first, figure the rest out later, love all those things and all those things really work. But we have to, we have to take that step and get in motion. And when we do, things become clear. And we're like, ah, this is what I'm supposed to be. Oh, this is one of the components or this is one of the components or this is one of And it's a constant tweaking process in the business. So get still before God, God, what does this look like for my business in my life? And then whatever he tells you, write that vision down and then implement immediately.
Starting point is 00:15:52 Don't wait, immediately start to implement what he spoke to you. Ken, I don't know how. Great. I didn't either. People go, how do you build what you build? I just started. Like, I literally just started. I had no clue what I was doing, doing this.
Starting point is 00:16:06 And I just started. And here we are six years later. and God's doing unbelievable. Yeah, I love that. And I appreciate you sharing that because, but I have a couple thoughts. One is, I don't think most people today in our current society
Starting point is 00:16:23 spend enough time and quiet. I literally just had this conversation with my son on the way to school this morning because I like to drive them to school. I could stick them on the bus, but that like 20 minutes in the car is really valuable. It's too valuable. one-on-one time to just throw them on the bus and go about my day.
Starting point is 00:16:45 So even though it's not always my favorite jumping in the car and, you know, taking that time out of the middle of the morning, I find it really important. And the things that come out in those conversations with your kids are wonderful. But that's a different story. But we were talking this morning. If you use those times, and we'll show you a picture right here I have. If you'll use those, again, I shared with you all fair, my kids are 30 with the most unbelievably cute grandbaby ever. 30, 27, 22, and 17, all girls. I, because I had my mortgage company
Starting point is 00:17:14 or pastored for the majority of the time my kids were growing up, and I always took advantage of taking them and picking them up from school. And every day when I dropped them off, I would go through and I would ask them. I mean, my daughter's 30, my oldest, she was five going to pre-K. And I would drop her off and I say, okay, Holly, tell me what a servant leader does. And she would say, servant leaders do three things. Number one, they put other people's needs before their own. They do things right the first time, and they do things without being asked.
Starting point is 00:17:44 And so from five years old, all the way until now she's 30, all the way through school, I did that with every single one of my daughters. And when Holly's 30, when she was 18, she went to school in Birmingham, and she was working at Chick-Fillet. I know you're probably not going to be able to see this on there. She was working at Chick-fil-A,
Starting point is 00:18:04 a brand new chick fillet, and the owner operator came to her one day. She was 18, 19, she's leading the whole team, the whole front drive through all the cashiers. And she's like 19 years old. The owner operator comes in and goes, how in the world, and you're like going to Highlands College, how to order it at 19 years old are you already managing this group of people? And she said, it's really easy. She goes, when I was young, my dad, every day he drove me to school. What are the three things that servant leaders do?
Starting point is 00:18:31 Put other people's needs before their own, do things right the first time do things without being asked. And he goes, every day when my dad picked me up, he'd go, okay, and I'd tell him in the morning, okay, babe, girls, today when I pick you up, you got to give me an example of how you were a servant leader. And then hop in the car. And they'd be like, Daddy, you know, Miss Green's trash and you'd be taken out. So I just took it out. Or we came in from the recess and it was hot outside, now that Johnny go in the waterline
Starting point is 00:18:52 before me. Well, he had her take those three things. And I don't know, you can't see this picture that well. But this is a picture of that stainless steel section where they slide the tater, the french fries and the chicken duggies down. And literally he had her right, those three servant leader leadership things at the Chick-fil-A in Birmingham, Alabama, on that thing. So everybody sees it. Because he was like, well, I just teach my team how to be servant leaders. He's like, what do you mean? And so I think, or if you're a parent and you're listening to this today, use that time.
Starting point is 00:19:26 Like, I have the benefit of hindsight. My daughter's 30 and I started with her when she was five, 25 years ago. I have the hindsight of being able to go, it really works. Like when you were talking about taking your sons to the basketball game or the NCAA, I'd have been gone. Like for now, at 57 years old,
Starting point is 00:19:45 with 30, 27, 22, and 17, that's not even a question. It's we're going. Let's go ahead and do this. And so I think for, you know, if you're a parent, you said something about slowing down just a minute ago.
Starting point is 00:20:00 Our growth, in our life, take any of those core five areas, our faith, our health, our relationships, our business, our finances, all of those areas, we grow in stillness before we grow in action. It takes stillness for us to go, okay, otherwise, we're just busy. Craig Rochelle, who pastors Life Church in Oklahoma is the largest church in America. I've known Craig for 20 years. Craig, I heard him say this to a group of pastors 16 years ago. 11 of us had just planted our churches like 2010, 2010, 2011.
Starting point is 00:20:32 And Craig still, at that time, was one of the, that's one of the largest churches in America. And Craig said, guys, he goes, never forget. If the enemy can't make you bad, he'll make you busy. Because if he can make you busy, eventually you'll be bad. You'll make bad decisions. Because busyness, especially as entrepreneurs, we think busyness equates to growing our business and it doesn't.
Starting point is 00:20:55 Take time. Like, if you saw my calendar, I have four calendar code color codes blue green yellow and red on my calendar blue is my personal time anything I do for me gym time therapy reading a podcast reading doing my quiet time you know going listen to a podcast anything I do to build me personally it's blue green's where I make money yellow is where I work on my business not in my business and then red's where I spend time with people that I love and my yellow time there better be I think today I have two hours two and a half hours of just working on the business, not in the business, and preparing for the future.
Starting point is 00:21:31 But we have to calendar time to be still. You have to, because entrepreneurship will eat your lunch. And you'll look up at the end of the day and be like, dude, I've worked, there are seasons where we grind. There are seasons where it's 13, 12, 13, 14, I work 12 and 1⁄2 hours on Monday and about 12 hours on Tuesday. But I don't do that all the time. There's just, there's seasons where you have to put in more, but you've also got to,
Starting point is 00:21:57 when I calendar, when I do my calendar, the most important time of my week is the 30 minutes on Sunday afternoon or Sunday evening where my wife and I sit down and go, okay, what's on the calendar this week? What do we have? When are we getting workouts in? What are our meals look like? What are the appointments we have? Where can you and I get, where's our date time coming?
Starting point is 00:22:16 I mean, we plan all of those things out because the more you grow as an entrepreneur, the more you grow as a business leader and business owner, I don't care if you're, faith-based guy or gal or not. But the more you grow, the more pressure, your schedule, your calendar, your team is going to throw at you to be busy to just do things. And if you don't take care of yourself first and don't calendar those times to work on the business, not in the business, you'll be in trouble. But if you can be disciplined enough to learn that, you can learn that one truth, it literally will change your life. And it sounds so simple, but it's, but it's, it is 100% true.
Starting point is 00:22:56 Yeah, time blocking is literally a superpower that you can develop on your own. You don't have to be touched by some radioactive wave in order to get. You just have to do it. I'll tell you one, I have very similar buckets, except I have one additional one that I put in, and that's, I call it like spontaneous time. It's just free, like just a block of two hours on a Friday afternoon that I don't have any meetings. I don't have a reason. I don't have a thing, right? There's no, I'm not working on the business. I'm not writing an article. It's just when I show up to that block, I can do anything,
Starting point is 00:23:36 right? And the beauty of it is sometimes that's, you know, folding laundry, right? Sometimes that's hitting another workout at the gym. Sometimes it's digging into a project. Sometimes it's making a phone call to somebody that I haven't reached out to. The beauty I find in that, at spontaneous time is that even if you are still doing work, the freedom of kind of all that nonsense. And I can use this time to clean up the nonsense stuff that I need to do. You know what I mean? Like it creates a little bit of serendipity in your day that I find is really nice as well.
Starting point is 00:24:17 You know what most people do, Ryan? Most people medicate the food, margarita, movie, TV, Netflix. they medicate with those things instead of using that time to really take care of and build you as a leader and you'll find that you don't need those times to medicate.
Starting point is 00:24:37 Like that's what my therapy, my theory, I used to play poker. I'd go and I'd play poker for two days in a row. And that was, or food. I've lost 100 pounds in five years, almost six years.
Starting point is 00:24:46 Congratulations. It's, thank you. And it's been, that used to be my medication. I would just eat. If I needed, if I felt stress, now it's like, Man, just let me get still.
Starting point is 00:24:56 Just let me get still before God, because that's what I need. And then I still like to do some of those things, and there's nothing wrong with those things, as long as you're not using those things to soothe or make you feel better or give you peace. I tell our entrepreneurs, when I say it's your job to be obedient and God's job to build your business, I tell our entrepreneurs all the time, like, if we will just simply be obedient and let God do what he wants to do, I said, how many of us, I did this last week, how many of us, because we're talking about value creation and finances this month. How many of us we fall in love with our product
Starting point is 00:25:32 versus falling in love with solving the problems of our clients? Because the reality of it is, we all love our product more than the person we're trying to sell it to does. We think it's the greatest thing in the world. Well, they just want to know, how's this solved my problem? What pain point does this alleviate pressure on? And we have to fall in love with those things and understanding in the process that, you know,
Starting point is 00:25:54 God, you've called me to steward this. So if there's a number that I have in my bank account that makes me sleep well at night, again, that's God's job and God's role is to make me sleep well at night. How much money I got in the book? Which it's easy to do that. It's easy to do that. But it's, okay, how am I taking care of me internally, externally? How am I stewarding my time?
Starting point is 00:26:19 Am I making sure that I'm sharpening the axe first and put the oxygen mask on me before I try to put it on my kids. I tell a lot of my clients, there's no external utopia. There's no, we all search for this external utopia that just doesn't exist. No way it does not.
Starting point is 00:26:36 Not out there. No way it does not. I do think you can find an internal utopia. I think that's possible. And I don't even know that reaching that may not be realistic, but if you walk the path of trying to find internal utopia
Starting point is 00:26:48 and substitute utopia for whatever word makes you feel, right? Yep. you'll find yourself in this place where all of a sudden the external starts to make sense and starts to look the way you want. But, you know, and this is exactly what you're saying is that we almost punish ourselves by, like you said, eating bad food, not being focused, not spending time or surrounding ourselves. And I want to get into your book about surrounding ourselves with people who are going to fill us up
Starting point is 00:27:17 and make us better and push us, right? We instead, it's, well, I have 37 emails like. I got to get to and I got to talk to the product team and, you know, sales is down. So I got to meet with, you know, and you're trying to do all these things. And my car is five years old and my neighbors is only two years old. So, you know, I don't like the way that looks. And, you know, we try to do all these external things. And really to make the internal better when really we can solve the internal tomorrow.
Starting point is 00:27:44 You know what I mean? We could, if we focus and slow down and really think and giving ourselves space, like one of the biggest tax that I had last year on kind of getting my mind right. And this is such a stupid and silly thing, but it's been so powerful. I love to take ruck walks. I put a 40 pound vest on and I go for an hour long walk. And I used to always wear AirPods. And I'd listen to a podcast or whatever. And I just started going with nothing. I just leave my phone at home, you know, leave my AirPods at home. I put the vest on. And, you know, this may sound crazy to some people. But for 45 minutes, to an hour, I am completely disconnected by space from any technology. And man, when I get back
Starting point is 00:28:26 sometimes, I'm almost like, I'm almost scared at how much is going on in my brain in a good way, right? You start getting all these messages and ideas and, oh, I need to get back to this guy. Man, I love this relationship I have. Why am I not cultivating it? And oh, here's this, here's the unlock to this block that I had on this business process we were working on. because we just, if your mind is full, there's no space for those things. There's no space for God to talk to you if your mind is full. And if you just give yourself some space once in a while, it could be 15 minutes with a cup of coffee sitting in a chair by yourself.
Starting point is 00:29:00 It could be, there's so many ways to do this. It could be driving in the car with no, no podcast, no radio, just drive. Like these moments that you can find in your day of peace, 10, even 15 minutes can bring you so much. I'm going to say peace to start, but then ultimately getting back to maybe what your goals are, that is how you unlock your goals. Grinding to the point that you're exhausted
Starting point is 00:29:23 by the time you hit the afternoon in your day is not getting you, as you said, getting you closer to your goals. If anything, that's when I know for me, I make my worst decisions. The worst decisions I'm going to make are the decisions I make when I am full-tilled out over my skis,
Starting point is 00:29:39 a completely foggy brain going 10,000 miles an hour, filled with a mess of different things, that is when I make the bad decisions. Not when I've slowed down and actually thought about things. And I know it sounds intuitive, but I think culturally, we've lost this slow down.
Starting point is 00:29:56 Like you tell an entrepreneur or any type of ambitious person, just be still, be quiet for a minute. And they look at you like, you know, what are you trying to do, man? Like, you know what I mean? It's like you just cursed out their mother or something. You're like, no, no, I'm trying to help you, bro.
Starting point is 00:30:10 Listen, there's a reason Steve Jobs would let his kids have Apple products, he understood about being busy. And we are, think about the busyness that we have in America. Like it doesn't stop, yet we're least, we're less productive now than we have been for the last 25 years. With all the technology and everything, we're not as productive or, you know, ingenuative or creative as we were before because we don't take time to simply, dude, I started driving in a car just in the last few months where no music.
Starting point is 00:30:43 I'm just open the sunroof in my car and cruise on down the road and just be like, and it, dude, it just refreshes or it refreshes your soul. So you have to, especially as an entrepreneur, you've got to make sure you're taking time out. Like I have blocks for the gym for me. Like as soon as we finish this, I'm going to the gym and get my workout. It's back and by us today. I'm sitting here looking at my workout right now. And my team knows for those 90 minutes, you can't get me.
Starting point is 00:31:07 Like I am completely off limits for those 90 minutes. So I think you have to take time to be able to, to be still and then probably a good part to segue into the relationships. Who do I have in my life? You know, I remember what I was 21 years old, probably 1990, 1991, way back before you were born. And I came home from the Air Force,
Starting point is 00:31:29 and I remember my buddy Mickey. We used to go to Blockbuster. If anybody remembers what Blockbuster, we used to rent this game for Super Nintendo called Contra. And we would stay up all night long trying to beat Contra, all night, Friday, all night, Saturday,
Starting point is 00:31:41 trying to beat this game. Couldn't beat it. We go to Blockbuster one night of Blockbuster. We walk in and written the game, this guy goes, hey, did you hear there's a cheat code for Contra? And I'm like, what? Cheat code? Like, there's no Google. There's no cell phones.
Starting point is 00:31:54 There's none of that stuff. And he writes it on a piece of paper. Left right, left right, up down, up down. A B, A, B, A start gives you unlimited lives. And literally, probably if there's one thing that I could tell people, the biggest cheat code we have in our life is proximity. Like, who are the people that you're around? I mentioned to you, I've lost about 102 pounds of body fat in five and a half, six years. Well, Gary Brecker's been one of my closest friends for five.
Starting point is 00:32:21 Well, I just picked the phone up and I just text Gary. The first time I ever stepped, we talked about referee and basketball together. Just earlier, I'm in 1993, I'd refereed two years of park and wreck, and somebody came up to me and goes, hey, man, you need to call Doc and Nan Sisk. They run the local high school group. You would be great doing high school basketball. And I'm like, I'm like 22, 23-ish. And I'm like, great.
Starting point is 00:32:47 So I sign up. I go to our first high school camp in the summer. I step on this high school floor and they're like, Sally Bell, this is Ken Jocelyn. Sally's going to be your clinician for the next three days. Great. Well, little did I know Sally Bell is the most decorated women's official in the history of basketball. 14 final fours. The woman chosen for the WMBA, supervisor of officials for the WMBA.
Starting point is 00:33:10 and when she retired and stepped off the floor, about eight years ago, she took over the SEC coordinator of officials and six other Division I conferences. She's who taught me how to referee. How do you not become a good official when you got somebody like Sally, Doc, Nan, who worked the 2000 Olympics in Greece,
Starting point is 00:33:30 Sally worked the 1996 Olympics in Atlanta. I mean, the best of the best of the best taught me how to officiate. How do you not be good? I was doing things in officiating in my second, third, and fourth, You have worked in college basketball in five years. Like nobody was doing that.
Starting point is 00:33:43 Well, look who I learned from. Like, who do you have? And people are like, Ken, I don't have those relationships. When the reason I was able to grow one of the largest youth ministries in America is God put me in proximity with the best people in the world. And I made relationships with them. I'm like, man, I need to know what you know. I need to spend time with you because what the vision that God's put in my heart to build,
Starting point is 00:34:06 and I don't care what it is. You can sell widgets. You can sell coaching. You can be an official. I don't, you can be a trash truck or a teacher. I don't care. Who's the best people in the world that do what you do? My whole team knows here.
Starting point is 00:34:19 Listen, you find the two or three best people on the planet that do what you do and you build a relationship with them. You and I were talking about AI. I just picked the phone up. I text Dan Martel. One of my buddies was like, are you talking about buyback time? I just text Dan. Hey, Dan, what are you? I don't text them all the time, but I'll text them once a week or once every other week and go,
Starting point is 00:34:38 Hey, bro, because I did a mastermind in Salt Lake City two years ago. Randy Garan calls me, he goes, hey, Dan Martel's in town. Do you want him to come speak at your mastermind? I'm like, of course I do. It's Dan Martel. You know, he goes, and he had just released Buy Back Your Time. So we had 50 people on our mastermind. Dan comes in and speaks first.
Starting point is 00:34:56 And I had never met Dan. So Dan and I, he's speaking at my mastermind. And he's sitting there and he gets to the point and just talk about buy back your time. He's sharing a little bit of his faith journey. And he's talking about how you almost lost to every. everything because he was alcoholic. I was working 16, 18 hours a day. My wife was about to leave me. And I found Christ. And I'm sitting there. And this is how God will bring people into your life, right? I'm sitting there at the mastermind. And I'm 10 feet away from Dan. He's speaking. I'm in one of
Starting point is 00:35:24 the front tables. And all of a sudden, Dan's got tears running out of his eyes telling his faith journey. He literally looked, he looked like he saw a ghost. And he's looking at the back of the room. and I can tell he's tracking somebody walking in the room. And he goes, oh my gosh, the person who led me to Jesus just walked into the back of the room and I've never met him in person. And it was Erwin McManus. And Irwin had led him to Christ through one of his videos or YouTube or teaching or something. He never met him in person.
Starting point is 00:35:56 And so you want to talk about instantly connecting Dan and I, like that moment Dan had at my spot, Dan and I became, when I wanted to work with Taki Moore and what Taki Moore and what Taki and those guys are doing. I text Anna said, dude, tell me about Taki. He goes, he's my best friend. We're flying out there. We're spending up like three weeks with him in Australia for, I'm telling you the relationships and the connection.
Starting point is 00:36:16 So now if I have a question about something high level, not, dude, what are you doing this afternoon? How are you? No, no, no. If it's a high level question, I have people in my life that I can text and just go, hey, bro, what are your thoughts on this? Here's what I'm thinking. What do you think?
Starting point is 00:36:31 Like, you were talking about clog code and all the different AI things earlier. I'll just text Dan and go, bro, what about Notebook L.M? Is this the best thing for me to use to do my SOPs? Boom. And he'll give me an answer. And people are like, well, how do I build those relationships? Number one is you have to have a vision and a dream and desire that God's put in your heart. Again, business, I don't care what the vocation is. Business, nonprofit, ministry work, I don't care. Whatever it is, being an official, being an umpire, I umpired college baseball, Division I College of Baseball up until about five years ago. My first time I ever walk on a baseball field, my clinician is Marvin Hudson.
Starting point is 00:37:13 He's been in the big leagues now for 26 years, crew chief for about four years. Marvin was one of the first people that taught me how to umpire. How do you not get good at what you do? So I don't care what vertical you're in. Who are the best people on the planet that do what you do? Well, Ken, they would never have conversations with me. You'd be shocked at the people. who love it. They just want to help people. All they want to do is help people. You have to be
Starting point is 00:37:39 very conscious of their time and how much of what you're asking for because I try to, and then I'll share this. My goal is to give. I want to give so much to them. My motto for my life right now, Ryan, is great leaders want something for people, not from people. Because when you get around people who want something for you and not from you, it's a game changer. And when people who are successful in whatever, I mean, we talked about referee and we talked about umpiring, college baseball, we talked about business, we talked about health. Whatever area in your life you're trying to grow, there's somebody out there that has the knowledge that you need, you're only two things away from the next level. Right relationship, right information. Because
Starting point is 00:38:26 all the information isn't the right information. I would never be where I'm at today if it weren't for Grant Cardone. If it weren't for me walking, seeing an ad on Instagram in September of 2019, I had no idea who Grant was, never heard of him, didn't know who he was, saw this ad, and I'm like, dude, this dude's passionate.
Starting point is 00:38:44 Who is this cat? Followed him. Got an invite to do a free webinar on a Saturday afternoon in second week of October of 2019. And I'm sitting there. It's 90-minute webinar. or on mentorship.
Starting point is 00:39:00 And I'm like, I don't have any. I didn't even know who he was. I don't know what he's selling. I'm like, bro, I'm like this. I'm sitting there and I'm like, I'm pulling my credit card out and my credit card's sitting on. I'm like, whatever this guy's selling, I'm buying. I had no idea what it was.
Starting point is 00:39:13 He was his 12-week, first ever 12-week mentorship program for $1,000. Bought him immediately. And I started getting around grant, became a licensee, became his number one licensee. I made $125,000 in the first 10 months of 2019. I made $130,000 the last six weeks of 2019. One deal, $78,720 commission, $3 million commercial deal. I would not have closed had I not been in the room with Grant and said, Grant, I've got a $3 million deal deal. Here's the details and our appraisal is in at $2.625 million.
Starting point is 00:39:45 I'm $375,000 short. How do we get the deal close? And Grant looks at me and he goes, Ken, you're going to have to be creative. My dude, I've closed $250 million in real estate. I know how to be creative. I have no concept of how I'm going to do. And this is exactly what Grant told me on that Saturday morning. He goes, Ken, think through the deal.
Starting point is 00:40:05 How can I get creative? I'm telling you there's a way for you to close it. I said, okay, all day long I'm thinking. That night, I'm like, light bulb moment. I called the, I called, it's a church. I was helping buy $3 million building for. I called Pastor Steve. I say, Pastor Steve, I'm down here in Miami.
Starting point is 00:40:18 This thing called 10X boot camp, there's crazy guy named Grant Cardone. And I said, I've got an idea. He goes, what is it? I'm going to fly home. This is an unlisted property. 72-year-old Chinese guy selling it. No representation. He doesn't speak English.
Starting point is 00:40:32 I have to go through his 22-year-old daughter. She's my interpreter. We're trying to get this $3 million deal close. And I said, I'm going to fly home Monday. I'm going to negotiate the seller held second for the $375,000. We're short. Five-year balloon, same note rate as the bank. He goes, okay, let's do it.
Starting point is 00:40:46 I flew home Monday. Negotiated that thing through his daughter. We closed it on Wednesday. I made $78,720 bucks. I sent a screenshot to Jared and Grant. that night on the call, there's 1,200 people on the call. We hop on that call. This was a second mentorship call out of 12.
Starting point is 00:41:02 We hop on the call. Grant's like four or five minutes fast and you late. And as soon as he gets on, he's like, where's that preacher at? Y'all pull that preacher in here. I want to hear that preacher story. And he made me go through the whole story in front of 1,200 people. And then Grant's invited me to come down and speak to his team. Then he's invited me to speak to all the leaders, all the, all the licensees around the world.
Starting point is 00:41:21 Like, it's just, and then in that process is when God said, I want you to do this. for faith-based entrepreneurs. Okay, nobody else is doing what we're doing. I don't have a roadmap to look at on how to do it. John Maxwell has been a dear friend for 25 years. I can see some of what John's doing, but what God's called us to do is different. But put yourself in the rooms with the people that have the information and the ability to literally circumvent years of growth off your process of building a business.
Starting point is 00:41:52 Dude, that was like a 30-minute preach session right there. My bad, bro. This is like the best easiest interview I've ever done. It's amazing. No, I love it, dude. And I love that story. And I think it's so important because there's a level of cynicism that I come across. And I've never, I don't know if my, it's just the way that I was wired, however,
Starting point is 00:42:18 where I was raised, but I like don't relate to cynicism. I think it's funny. I think cynicism is funny. I think you can be funny when you're cynical. go, I don't, I see zero value in it as a, as a mental practice. And, you know, I hear this all the time. Wow, that guy's just selling something. Oh, he's just trying to make money.
Starting point is 00:42:42 And I'm like, I can. Oh, and hey, make no mistake. Make no mistake. Grant's trying to sell you something. Yeah, yeah. No mistake whatsoever. He is trying to sell you something. But it's like those things, they don't have to be mutually exclusive.
Starting point is 00:42:54 That's right. Someone can, someone can want to help you. That's right. and make money at the same time. Both of those things. And frankly, they need to make money so they can help you. Because if they're not making money, then they got to do something else,
Starting point is 00:43:07 which takes them away from being able to spend time with you. And, you know, when I hear these comments, oh, you know, whatever. I'm like, how else are you going to get in that person's world? Like, you just told me that guy, that gal, having a relationship with them could change the course of your career, your life, your relationships. Okay, you're the one that told me that. And now what you're saying is you don't want to, what, pay to be in their world?
Starting point is 00:43:31 Like, that's how they use a filtering mechanism to see who's serious. That's right. I had a friend of mine who called me one day. This was in June. This was the end of May of 2020. I'd already spent, I don't know, probably, well, I was licensing 25K, 30, 40, 50 boot camp, probably 60 grand, 70 grand with a grant already. My buddy calls me and goes, hey, Grant's doing a mastermind two days.
Starting point is 00:43:53 It's $10,000, 30 people. And I was like, okay, and he goes, imagine how many years of business, growth, trouble, heartache, pain, we can circumvent by being in a room with Grant for two days. And I'm like, I'm in, spend another 10 grand. Now I was down with Grant for two days sitting in the second row. I'll never forget I had before I created, I actually created my planner after using Grant's planner. I tell him I took his planner and I put it on steroids. But I never forget at this time, this was June of 2020.
Starting point is 00:44:25 I'm already seven, eight months in with the grant. I've spoken for him several times, big events, team, senior leadership team, everything. And I'm sitting there and I wrote speed in these big letters, like big letters, like on the bottom of my planner. And I said, Grant, I've done more than any other licensee that you had. And I said, and I've had more, the growth has been insane for the last six months. And I never forget, I flipped it over. And Grant was in his director's chair. I'm in the second row sitting next to Mike Sirocco.
Starting point is 00:44:52 And I said, speed. I said, I'm not moving fast enough. I'm not risking enough. Bro, he jumped up out. Oh, my God, did you guys hear that? He's banging on the table. He comes around, bear hugged me, and picks me. Now, I just started my journey.
Starting point is 00:45:08 I mean, I was still probably 280 pounds. That was like 60 pounds ago. Picks me up off the ground. And he's like, oh, my God, this guy's, you know, because he just, that action thing, he understands it. If I'll take action, I'm not always going to get it right. All the decisions aren't going to be correct, but the ones that aren't correct I'm going to learn from,
Starting point is 00:45:26 but he understood. And I literally sat back down and I text a girl from L.A. I said, okay, I'm going to pull the trigger. She was helping me do my courses. I did three online courses on mindset, strategy, leadership development. I said, I'm buying your ticket right now. I flew her out in two days. My best friend who worked for John Maxwell for about five or six years,
Starting point is 00:45:45 the best ideator I've ever seen in my life. I said, okay, we're going to book this boardroom next week in Atlanta for five days. We sat for five days. cost me with filming and everything about 75,000 to get my courses done. And I did it. And I said, Grant, I haven't risked enough and I'm just not moving fast enough. And I'm telling you, because I know it seems old listening to Grant to say take action, commit first and figure the rest out later.
Starting point is 00:46:10 I'm telling you, dude, the guys, if you will be disciplined with your time and you will look at the beginning of the week, if there's one thing I could tell you to do, Saturday or Sunday evening around four or five o'clock, I sit with my wife and we plan out the entire week. And then we have another time. We just did this this week. We were like, hey, what about? And we're like, oh, man, we need 30 minutes a week
Starting point is 00:46:31 just to talk about what we've got coming up next quarter so we can get the right things on the calendar and the yearly calendar and those kind of things. But if you'll do that and you'll just take action on what you know to take action on, I'm telling you, Jim Rohn, speed increases, focus, things will become clear. you'll get moving down the road. And I'm like, ah, okay, this is what this looks like.
Starting point is 00:46:51 And then you just tweak and make it better. But it's the relationship components, number one. And I would say this, probably the biggest question I get right is, how did you build the relationships? I have a text thread with five men on it. After my first create conference in 2022, got in a shower the next morning. We had Jesse It's Laird, John Maxwell was there.
Starting point is 00:47:09 We had 158 people in my very first one we ever did. And I'm sitting there in a shower and God just gave me the word. He goes, intentionality. Like, that was my word for 2022. It was to be intentional. And God said, I want you to build a relationship with these men. And so Brian Covey, senior vice president for cross-country mortgages on my list, Dick Keller, owns his own private equity firm, sold 11 companies to Warren Buffett in 2017
Starting point is 00:47:34 for several billion dollars. And then it was the CEO for Berkshire Hathaway Automotives for three years, picking from $8 billion a year to $11 billion a year. Gary Brecker is on that list. and then Randy Garn, who is on Tony Robbins board, private equity firm, New York Times, all the stuff. I text each of them individually and I say, guys, I want to build and take our relationship to the next level this year.
Starting point is 00:47:57 I'm willing to invest three things. My time, my talent, my treasure. My time, like, I'm coming to you. Dude, I've been to, I've been to Salt Lake City with Randy, Nashville with Brian. I've been to Puerto Rico with Brent and Kathy. Brent's the number one real estate agent in America. He has 45,000 agents in his organization to the tune of over seven figures a month in RevShare. Killing it.
Starting point is 00:48:22 I've been down there several times. I've hung out with Gary and Sage more times than I can tell you. Fountain Blue grand opening last year. In Miami, in December, spending a couple days with Gary and Sage. Like all these people, time, I'm going to come to you. I'm not going to ask you for your time. I'm going to come to you. Talent.
Starting point is 00:48:39 What is my talent? My talent is I'm a connector. Who do you need to know? Who do I know that you need to know? Who do I have in my life that can help you achieve what God's called you to do? And then I probably already connected four or five people already today. I'm a connector. And when I connect somebody, they know now all my guys and all my relationships and Martel.
Starting point is 00:49:02 I mean, I could just go through the list, bro. It's ridiculous, the friends I have. And I can go through the list. And do they know if I connect them, there's a reason that I've connected and do they are quick to jump right back on. I'm talent. Who do I know that you need to know treasure? If one of my guys has an event, I pay full price. I'll buy the, whatever the most expensive seat is, I'm buying it. I had Gary on a Zoom call with two other doctors. This was 2020, 2020, 2020, 2020, towards the beginning of 2023. And actually it was 2020. It was 22 because we had just done
Starting point is 00:49:39 my first creative conference. We were doing another event. I introduced him to two other doctors that he needed to know around the country that were killing it. And I'm on the call. I was like, Gary, I said, are you speaking at GrowthCon this year? This was the first year they were back, they were at the diplomat in Miami. The one that had President Trump, it was massive, like four or five thousand people. Dude, Gary goes off. Oh my God, dude, Grant gave me 90 minutes.
Starting point is 00:50:02 I can't wait. He goes, are you going to be there? I said, dude, I wouldn't miss it for the world. I said, what's the date? I think it was April the 16th. And he said it and I'm like, dude, I wouldn't miss it for the world. I get off the Zoom call and I look on my calendar
Starting point is 00:50:16 and I'm like, ugh, I had just bought front row seats to go see Eric Church. They cost me a thousand bucks a piece. I mean, literally like the first two seats right in front of Eric Church. Thousand bucks apiece. Guess what day it was?
Starting point is 00:50:27 April the 16th. I had to sell my front row seats, which I lost probably 700 bucks on. I picked the phone up. I texted Jim Morales, who was Grant CFO at the time. I said, hey, Jimmy, I think I have $10,000 in my store credit.
Starting point is 00:50:41 I need a diamond seat for create for GrowthCon this year. And so when Gary came out of the shoot that year to go speak for the very first time ever on the growth con stage, I'm in the second row. And on the video, he eyeballss me and runs straight to me
Starting point is 00:50:56 and bear hugs me before he goes up and gets on stage. And great leaders want something for people, not from people. And if you won't invest, I didn't ask those guys for anything. I'm not asking you, Gary's been at Create,
Starting point is 00:51:08 five of the six creates that we've done. And he's done them every year for me, except for this year for this last two times, he's done him for me for free. And dude, he's one of the most sought after speakers in the world. We stood behind my stage this year after he got off stage at Create. And I walked back in the green room with him and Sage. He has tears in his eyes.
Starting point is 00:51:27 And Gary's like, oh my God, dude, I can't believe you've grown this to be this size. And you know what I said? I looked at him and I said, Gary and Sage, I couldn't have done this without you guys. There's no way in the world I could have built this without you. and Brent Gove who's in the room and Vic Keller who's in the room. It's just when you get the right people in your life and they know you want more for them
Starting point is 00:51:50 than you want from them, I'm telling you, man, people, you will start to gather the right people and God will send you the right people to help you fulfill what he's going. Yeah, and my first book, I wrote, give without expectation of reciprocation. And if you can hold that idea in your head
Starting point is 00:52:07 and just give, just give and give and give. you know, I mean, Gary V put jab, jab, jab, right hook to it. The, I think the question, you know, people ask a lot of times is, well, you know, what is a right hook? Take all that out of it. If you're giving and honestly giving, like not giving as some sort of gimmick or hack or strategy, but like honestly, you just want people to get better, the right hook takes care of itself. It just does. And every moment that I've forgotten that, I've struggled. Every moment that I've embraced it has been the most high growth times in my entire.
Starting point is 00:52:40 life and the most fulfilling and rewarding. I mean, so I do a lot of speaking. It's the thing I love doing more than anything else. It's the closest thing as an adult that I can get to being on a sports field is being on stage. I love it. And it's, it's, you know, this is contextual, but I, you know, I actually, I get a lot of comments about stage presence and people ask, you know, how do you so comfortable, et cetera. And I actually attribute reffing basketball in large part to my ability to be on stage. Because if you can manage a crowd, the players on the court, the players off the court, the coaches, the scoring table, and then all the other bedlam that is happening in the moment
Starting point is 00:53:29 and do a job in which there is no replay for. And every single time you inject yourself into the game, you are one having an impact and two, half the people are going to hate you, and you can manage that both emotionally and produce an outcome in which you didn't play a part in, you can go up on stage and the moment doesn't feel bigger because of what I honestly believe
Starting point is 00:53:54 that refing basketball is one of the few, we'll call them, reffing or umpire official type sport. It is so, guys, I know you loved it. We're in the NCAA tournaments happening today, day when we record it's first day of the NCAA tournament if you don't count the playing games. And there's going to be a lot of you staring at the screen that are going to say a lot of negative things at refs.
Starting point is 00:54:16 And I get it. When my kid has a file called on them that I don't like, my next reaction is here. When Tony Green, who's from Atlanta, called that goaltend on, on, on, on, Trey from Michigan when they lost to Louisville. And I'm at half court like 19 rows up and I'm looking at it going. Number one, you're the lead official. You don't call goaltending from the leads. Like that ain't your call, even on a fast break. That's your center or your trail guy.
Starting point is 00:54:42 Like I'm going, but I'm trying not to go bananas on it because I know him number one. And I'm like, dude, you just cost my team a natty. Like, so anyway, I had to throw that in there. My bad Tony Green, if you ever listened to this. So I had, I don't know if you remember John Calhoun, Johnny Cal or Jimmy Bird. So those guys are from Albany. Those are the guys that taught me how to ref. So they were here.
Starting point is 00:55:03 They were in the second half of their career when I first started because I started when I was 20 as well. and you know it's funny you put yourself in that space and like a lot of people would ask them about their interpretation of plays and calls and and I would just sit near them and I oftentimes I didn't even really ask them any questions I wanted to hear I wanted to hear one how they responded to those questions and two what I was always the most interested in and really in life this is a big part of of where I try to sit is to me the most impressive people are those who can find clarity and calm in moments of chaos. And it shows your ability to be present,
Starting point is 00:55:46 to be focused, your preparation. To be calm and clear in a moment of chaos isn't like you're just able to do it. It shows that you have executed a certain number of skills and put a certain amount of thought in before that moment to be there. Because if you decide, I'm just going to flip the switch on right now, you're screwed. It doesn't work that way, right? It's preparation, it's thought. It's the pregame, right? So,
Starting point is 00:56:12 so, you know, a lot of people who've never ref to basketball game probably don't realize this, but similar to having a pregame call for a sales call or prepping for a talk, etc. Referees will have an hour to sometimes three hour long meeting, depending on the game and how much time you have, where you're literally visualizing every move through the court, every play. How is this court set up? Where's the scoreboard? Are there odd-looking lines that we could get confused on? You know, there's all these things that you talk about so that when you get out there, the moment doesn't feel bigger than you.
Starting point is 00:56:45 And I think one of the gifts that we can take by surrounding ourselves with those who have done the thing already that we want to do, is you get to learn their preparation. You get to learn their process. And it doesn't mean that has to be exactly yours. But that knowledge can sometimes help you see around corners. And if you don't put, as you said, if you don't put yourself in those rooms, if you think one that you don't have something to add, that you're unworthy, that you know, that you pull up that cynicism or scarcity mindset in which you think
Starting point is 00:57:16 that that person doesn't actually care about you, so much of that is garbage between your ears. It's not reality. And I just, I love that we've spent so much time on the relationship side. And obviously that's your book, 14 frequencies of proximity. this idea of building relationships, I believe today in this age of AI is becoming even more important. It's more important because we can't trust what we're seeing online, right? So it is about sharing air.
Starting point is 00:57:48 It is about spending time. It is about those moments that create more, we'll call it friction in your life, right? Because they're real. You know they're real. You know they're tangible. You know that it's coming from someone who, this is their actual. life experience, et cetera, where if we just sit back
Starting point is 00:58:05 and you keep that arm's length, you never actually share that same air, you just can't take in, you can't internalize it in the same way. Not that it's impossible, but I certainly believe that we're going to see a renaissance of you know, I want to get back to the days where it's socially acceptable
Starting point is 00:58:23 for four guys to go play nine holes of golf on a Friday morning and people don't look at them like, oh, you know, you don't care about your business? No. No. you know what I mean like I'm not talking about going out and getting hammered I'm talking about you know that time where you're walking with guys out in nature and the conversation inevitably leads to life and family and finance and faith and all these different things and what you take away from it is never what you expected when you showed up but just to hit a little white ball down the
Starting point is 00:58:50 fairway you know or whatever insert whatever your your thing is so man I uh I couldn't I couldn't be more dialed with your viewpoint I absolutely love it um the 14 frequencies of proximity When is it out? Where can we get it? Is there a place to sign up so we know about the launch? I want as many people as possible to be injected into your world because I'm just such a believer in your mentality and mindset. I'll have the team.
Starting point is 00:59:13 They're working on everything now. Gary Breck did the forward for my book. I quotes from David Pollack, John Maxwell. Peerless Price gave me a forward, a quote in here as well. So yeah, we'll have all of that stuff up in the next little bit. Like literally like we're the launch starts when we get back from our mastermind, the beginning of May. So it'll be May June and then as July is when we're going to do the whole
Starting point is 00:59:34 three-day deal. But yeah, you can just track. We'll give you guys a link in the show notes for you guys to be able to put in. I just think, guys, that whole book I wrote was out of, you know, what are the different frequencies? Like we talk about authenticity is the connection frequency. And I went back. I share a story from 2021.
Starting point is 00:59:52 I did a live event. This was Gary's first ever, like, live speaking engagement, like in this atmosphere. We did it in Vegas at Bradley. leave space. We had 50 guys and Gary did a whole talk on, you know, what Gary Brecker does. But Gary talked about a study that was done on the electromagnetic magnetic frequencies that we emit is human beings. And he asked the room, I'll never forget it. He goes, what do you think the highest frequency emotion, the highest frequency we emit is? And everybody said love. And he goes, no, the frequency of authenticity, which is a deep understanding about a subject coupled with a deep
Starting point is 01:00:29 passion for a subject. When those two things come together, it creates authenticity. Authenticity frequency is seven times higher than the frequency of love, and it's the most sought after frequency. That's where we talk about the connection. That's what causes people to connect. And, dude, we both get around people that you can tell are authentic immediately. I would say this, the biggest thing, like when we host Create every year in January,
Starting point is 01:00:54 we had a large church in Atlanta hosted this year, and I called the pastor, and I said, I said, dude, tell me what was your biggest takeaway? I mean, I had Horst Schultzzi, the co-founder and CEO of Rich Carlton, John Maxwell, Gary Brecker, Eddie Wilson from Aspire. Eddie's a dear friend. Eddie came in and did a couple sessions for me. I said, Vincent, I said, what was your biggest takeaway? Aha moment, favorite speaker.
Starting point is 01:01:16 And he was like, be honest with you. He goes, it wasn't any of that. He goes, I had a conversation with a guy on Thursday in the hallway. And we're just having a conversation. He's just wearing this raggedy old blue t-shirt on. and he's just like, man, thank you for, you know, opening the facility to us. I know Ken's super excited, man, we're great to be here. If there's anything I can do for you, you let me know.
Starting point is 01:01:37 And he goes, I didn't even get the guy's name. And the next day, you intro him and you roll his little bumper video, and he exited his last company for $119 million. And I went, oh, that was Troy. And he goes, yeah. And he goes, dude, he was the most humble, kind guy I'd ever been around. And he goes, that's your secret sauce. is the authenticity of the people
Starting point is 01:01:58 that you have at this event and around you. Because people ask me about Gary all the time. But what about Gary? Does he use the H2 tabs? Everything he talks about, he uses. Because we talk and hang out all the time. I was with him in Cabo two weeks ago. Like everything he talks about, he physically does.
Starting point is 01:02:16 I've been to his home. Like, these guys operate at such a high level of authenticity. And when you do that and you're authentic, it literally will attract the right people. people into our lives in order to help us do what God's called us to do. Yeah. Gary's the one that got me on grounding sheets, which have changed the way that I sleep. Yeah, 100%.
Starting point is 01:02:36 I have a mat. I have a grounding mat. Gary, his bed in Miami, they've got this thing that goes around the bed. Like, you can't use the phone because it cuts all the frequencies out. It looks like a mosquito net, if you will. I don't even know what it's called. But I'm like, bro, that's the craziest thing I've ever seen. He goes, yeah, you can't use your phone inside of it.
Starting point is 01:02:54 It's like a little Faraday cage or something. Yep. It just takes all the frequencies out of the room and they can't touch you while you're sleeping. So, yeah. But all the hacks he does, TCU's up on Ohio State 6 to 5, just so you know. On that note, Ken Jossum, my friends, it's been a pleasure. Absolute pleasure. Thank you so much for taking time.
Starting point is 01:03:14 Can I tell you one more story that's hilarious, that's funny? Yes. This goes back to officiating. This is 1993. It's the State Farm Hall of Fame Tip-Off Classic. in Knoxville. So I grew up, all my guys were on the women's side. So Doc and Nan are going Nan's referee in with Sally Bell and Patty Broderick.
Starting point is 01:03:33 Patty was the coordinator for the Big Ten for years. And their referee in the first game, Violet Palmer, DeCantner, and I don't remember maybe Morningside was the other third for the second game. But it was Tennessee, it was Lotech and Yukon was the first game. And then it was Tennessee and Virginia's second game. So Don Staley was a point guard. Virginia. Your boy from
Starting point is 01:03:57 Yukon was still there. And, oh, Gino, and so they're refereeing the game. I'm sitting, I'm literally sitting on the court, watching the game. And I'm like right at the end of Yukon's bench. And Gino's, now I'm sitting, dude, you want to talk about, I'm sitting through pregame for these things. Like for both games, I'm sitting through pregame with these guys. You want to talk about learning?
Starting point is 01:04:15 Bro, my, my basketball IQ and officiating IQ, in two years, I got more than most people getting 15 years of being around. And so I'm sitting there and somebody made a call. I don't remember who it was. Somebody blows a whistle. Sally's at the, uh, Nans at the trail, right, standing right in front of Gina. Gino, throws his towel up in the air. Sally looks at him and he goes,
Starting point is 01:04:36 Gino, when that towel hits the ground, I'm going to tee your ass up. I about died. I literally text my supervisor. I have a referee in like five or six years. I literally text, Doc, this weekend. I was sitting in my wife when we were talking and I said, because we were talking about officiating just every, everything that goes in it. And Doc used to always tell me, he goes, Ken's silence can never be misquoted.
Starting point is 01:05:00 And I said, yeah, but I just don't have the ability. And my favorite line is a coach would say something. I'd be like, coach, check the film. I said, a film, don't lie. And I never, I never had somebody send a clip where I missed it, at least in high school. I'll be honest. I love these stories. To this day, my dad and I, you know, my dad read for 40 years. I stopped only because of my older kid and traveling and do a few different things. But I, you know, I'm actually, now that they're a little older, I've been thinking about picking it up, maybe just as on wreck. I don't know that I want to push really hard, mostly just from a time perspective.
Starting point is 01:05:33 But I miss the, what happens in those games and how you handle those situations just says so much about yourself. And like, I had, I was blessed, you know, I was blessed to do three years in Washington, D.C. Washington, D.C. is a very unique place in the country. One, the basketball is absolutely off the charts. I mean, there's four or five schools just in Washington, D.C. that are essentially feeder programs for all the ACCC schools that surround it down in North Carolina, Virginia, et cetera.
Starting point is 01:06:04 And we're talking about top tier basketball. And down there, you're doing five, six hundred games a season, a season. So I had done more games in my third year than my dad had done in his career when I was 24 years old. And what you get when you're surrounded by these guys, so the guys that are down there that are refin, they are used to this level of basketball. And what you get when you put yourself in those situations
Starting point is 01:06:31 and you experience because you're going to fail, right? You're going to tee a guy up for saying something that he didn't say and now you've got to deal with that mess. You're going to call a timeout when it should. And all these things happen. And it's like, it's what I love. You know, Naval Ravikon has this quote. it's kind of a play on Malcolm Grabba's 10,000 hours.
Starting point is 01:06:50 He says 10,000 hours is not the answer. It's 10,000 iterations. And the beauty of our conversation and what we've talked about today is that if I'm going to spend time with someone like yourself and you're going to spend time with someone like Grant, when we spend time with these people who we can learn from who have walked a path ahead of us, we are extracting some of their iterations by spending time with them.
Starting point is 01:07:14 So now instead of needing 10,000 personal iterations, I might only need 5,000 personal or 2,000 because I'm hearing from you and I'm hearing from, and it's a big part of why I do this podcast is I want to try to bring in people and just for 45 minutes to 90 minutes give the audience and myself the ability to just pull down a couple iterations on something that's important to them. And this is how we get there, my friend. I appreciate to hell out of you, man. I appreciate our time to go much.
Starting point is 01:07:45 Which you know about the best. And we'll talk again soon, my friend. Be good. Thanks, buddy.

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