The Ryan Hanley Show - George Bryant on Being Seen, Survival, and the Cost of Hiding
Episode Date: August 17, 2026We will pick the disaster we already know how to live through. We will skip the win we have never survived. George Bryant said that out loud and I felt it in my chest. He is a former Marine, a New Yor...k Times bestselling cookbook author, and the man behind Mind of George. He also spent years using a polished origin story as a moat. Enough pain to look open. Not enough truth to be seen. --- I help founders & executives generating more than $10M in revenue find their Easy Mode. Start here: https://ryanhanley.com/subscribe Watch this episode on YouTube: https://youtube.com/ryanmhanley --- He grew up outside Boston in a house full of drugs, fists, and sexual abuse. He joined the Marines because home was worse than Parris Island. Honor graduate. Somalia at 21. Almost lost both legs. A year in a wheelchair. Opiates. A night in the barracks when he swallowed the whole bottle and did not want to wake up. Then a food blog that became Civilized Caveman. An ebook he says did a million dollars in six days. A cookbook tour where he taught people to love themselves with food while he binged and purged before every keynote. Austin. Four thousand people. His ex-wife asked if he was going to walk on stage and lie to them again. The only sentence that would come out was, "I've been lying to all of you." He later named the gap I keep seeing in high performers: authenticity is a story you can recite on 9,000 podcasts. Intimacy is letting someone close enough to help you. He found God in Costa Rica the hard way, wrote his purpose on a piece of paper, and gave the seven-figure company away because he was told to. If you run a real company and still feel unseen, this is a map of the hiding places that look like strength. George's close is the whole episode in one move. Nobody will see you until you can look in the mirror without putting yourself on trial. Connect with George Bryant: Website: https://mindofgeorge.com/ Podcast: The Mind of George Show — https://mindofgeorge.com/podcast/ Instagram: https://instagram.com/itsgeorgebryant Book: The Paleo Kitchen (Juli Bauer and George Bryant) — https://www.amazon.com/dp/1628600101?tag=findingpeak-20 Follow Ryan Hanley Website: https://ryanhanley.com Instagram: https://instagram.com/ryan_hanley X: https://x.com/rhanley This is the way. Hanley. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript
Discussion (0)
We are capable of choosing catastrophe simply because we know how to survive it
versus choosing success because we just don't know how to survive it
because we've never experienced it.
Vulnerability became a manipulation tool for me instead of actually being vulnerable.
And I realized that I had created this prison that I couldn't get out of
for all these things that I thought was going to happen
where none of it actually was true.
And it took me a couple of years to realize there's a big,
difference between authenticity and intimacy.
So I don't normally start my show with someone's like origin story, but I think you have such a
unique and dynamic origin story that I want the audience to understand kind of who you are,
where you've come from before we start to really get into stuff because, you know, we've had,
this is probably a third or fourth time we've chatted.
And every time we talk, I feel like I learned something new and dynamic.
and that has incredible depth.
And I just want a level set for the audience
so they know before we get into everything.
Yeah, man, I would love it.
And I'll give the elevator version or else
we would have to do an eight-part series on this.
I've learned to give the cliff notes
if we're going back to our childhood, right?
I never read the books.
I wanted the cliff notes.
So I'll start with this, that I never set out
to be who I am today.
It feels like the man I am,
the life I live, the business I have
was a series of accidents,
which I now know were just God keeping me aligned.
But if we go all the way back,
you know, rough childhood growing up outside of Boston,
drug abuse, physical abuse, sexual abuse.
And so trauma galore coping mechanisms,
I bullied only white kid in my class.
I was 100 pounds heavier than I am now.
It was just a fat kid.
And so I did what any, I thought, any sane person would do.
I was like, how do I get the hell out of here?
And, you know, college wasn't an option.
I was working three or four jobs
through high school, social services.
I was avoiding my caseworker like the plague
because I was trying to emancipate myself.
So I saw a Marine recruiter walk into my school
and I was like, that.
Sure, why not?
And I tried to join the Marine Corps
and they told me I was too fat.
And so it's what I needed though to have a goal.
And I started working and then fast forward,
I ended up July, actually, holy moly.
And next week, July 29th of 2002,
they shipped me off to the yellow footprints in Paris Island.
And I've never been more scared in my life.
That was the first flight I'd ever taken.
I had no idea what I was doing.
And I was just a scared little boy, but I was more scared of going home than I was of facing anything that was in front of me.
And so end up at Parris Island as a Marine.
And shockingly enough, I spent most of my childhood just feeling like garbage.
Just trash.
I'm worthless.
I'm not good at anything.
I don't know what to do.
all the survival instincts, and then fast forward, and somehow, after 13 weeks,
I was selected as the honor graduate out of 800 people.
And they're like, you, you win.
And I'm like, talk about dissonance, no idea whatsoever.
So then leave from Marine Combat Training, get selected first, go to my job school,
get selected first.
And I got my pick of duty station.
So I get sent to Cherry Point, North Carolina.
And I'm there so quick.
And I'm like, well, I found something I'm good at, right?
if I work hard, if I keep my head down,
and then that got me a fast-track deployment to Somalia in 2004.
So on my 21st birthday, I turned 21 in Somalia,
but I almost lost both my legs.
And so that became another hurdle for me.
I had what's called bilateral exercise-induced compartment syndrome simultaneously.
Don't Google it if you have a weak stomach.
I just promise you don't do it.
And so they ended up medevaccawing me, and I came home,
and they're like, we're going to try to fix it.
They did a surgery.
it didn't work.
And they're like,
you're going to lose both your likes.
And I was like,
well,
come again.
And they're like,
yeah,
the surgery didn't work.
This can't be fixed.
But because the military
did the first one,
I got to ask for a second opinion.
I called every single doctor
I could find in North Carolina.
I found a sports orthopedic surgeon
that worked on sports teams.
And he's like,
I'm be honest with you.
I can fix this.
I can relieve the pressure,
but you're going to have to get out of the Marine Corps.
You're never going to run again.
You're going to,
struggle walking and I was like, okay. So he did the surgeries, which was hell. That's where,
you know, my life started to really struggle where I was bulimic as a kid. I struggled a lot.
You know, my parents were addicts. And so I ended up in a wheelchair for about 12 months. I had six
surgeries, got addicted to opiates, gained 100 pounds again, and ended up, you know, in a wheelchair
for a long amount of time popping 30 to 40 hydrocodone a day when I didn't have a PCA pump into my spine.
and that was the first time that I attempted my life.
It was probably September, October of 2005,
and I was living alone in my barracks room,
completely medicated, bulimic, binge eating,
and one night I took the whole bottle of pills.
And I was like, I don't want to wake up, I'm done.
And I mean the whole bottle,
to the point where I just basically drugged myself into a coma
and the next morning when I woke up,
I actually didn't think I was alive.
I was so dissonant,
like so unaware of what was happening around me,
and it took me a while to realize that I was alive.
And something shifted in me, but not to a degree.
Like I was avoiding my childhood,
you know, my parents' legal issues with each other,
you know, getting divorced, suing each other,
the abuse,
trying to burn each other alive, the things that I witnessed.
And I didn't know what to do,
but I was so angry, and that's actually when I started self-harming.
And so I was just in this like cesspool spiraling.
And I remember my boss was like, hey, listen, you have three more months left
before we have to start your medical separation.
And something shifted in me because I was like, where am I going to go?
What am I going to do?
What is going to happen?
And I was like, you're not separating me at all.
And he's like, you've been in a wheelchair for nine months.
if you can't pass a physical fitness test
in the next 90 days, you're out.
So I went from wheelchair
to eight hours a day of physical therapy,
having to learn how to walk again,
how to function again,
and literally by the skin of my teeth, Ryan,
I'm not joking,
I had to run three miles in under 28 minutes.
I ran it in like 2750.
And my boss was like,
I'll give you six months to lose the weight.
You're an incredible Marine.
I believe in you.
His name was George, too.
George Crunk, still thank that guy
every day. And that external pressure kind of created new meaning for me. And so I just became
addicted to working out, addicted to recovering and repairing. I had to relearn how to walk, how to run,
all that stuff. And the premise was simple. If I don't use it, I lose it. So, like, fitness became
my new addiction. I replaced the opiids with fitness. I replaced the bulimia with fitness. And then
it was just basically orthorexia all day. So I ended up back on full duty. And, and I ended up back on
And like everything in my career, I pursued it as hard as I could.
I was like, I need to be the best at everything because it's the only way that people will accept me.
And so that Napoleon complex was like my whole life.
Like, I'm going to be a black belt martial arts instructor.
I have to have the best rifle scores.
Have to be a rescue swimmer.
And it served me in my career to where it fast forwarded me, 2009, 2010, ended up in Afghanistan
and dealt with other situations I'd never thought, like one of my Marines sticking a loaded rifle in my mouth at 2 a.m.
in the middle of Afghanistan because he had a mental breakdown.
And then ended up having seven traumatic brain injuries over the span of like two, three years.
And so when I came back from Afghanistan, I was pretty broken.
My dad had just died, which I didn't really have a relationship with him outside of, you know,
me being his friend because all the childhood trauma.
I hadn't talked to my mom in 15 years.
And Afghanistan broke me.
And it broke me in all the best ways, but I didn't understand.
And so when I was out there, I was like,
I had to face the fact that I was doing everything in my life
because I swore I didn't want to end up like my parents.
The only justification that I had is that I chose different drugs.
I made them wrong for heroin and Coke and all of that.
But I chose opiates and fitness,
and I was running from all the same things.
And losing a couple Marines and seeing the things that I saw,
really kind of like broke me.
And I had to accept the fact that I was too afraid to take my life.
So I was trying to slowly do it.
So I didn't have to be responsible for it.
And so when I came home from Afghanistan,
I was like, I need to fix myself.
And I don't know where that desire comes from,
where that drive came from.
Now I can just give full credit to Jesus
because it just feels like every single time I was close,
some miraculous thing would shift.
Something would fall into alignment.
And I was like, I can't do this anymore.
Well, this was 2010.
Turns out, you know, gluten wasn't the popular thing
to remove from food back then,
but I found out I had celiacs disease.
And that's where a lot of, like, my hormones
and dysregulation was coming from,
plus all the stuff on top of it.
So I was like, I'm going to teach myself how to cook,
but I need accountability.
So I'm going to document it on the internet.
Well, I didn't go to college.
The only internet that existed in 2010 was blogging in Facebook.
So I made a fake college email to get a Facebook,
Facebook account. And then I just started posting recipes that I would cook, I would learn,
and I would tell a story of it. Every time I posted one, I'm like, the world doesn't know they're
holding me accountable to eating clean and healing. And then after about a year, so I was like,
you should start a blog. I'm like, what the heck is a blog? Went to blogger.com, started a blog.
And the only reason I was doing it was to have some level of accountability to me wanting to, like,
really heal myself. I started studying psychology because I was eating therapists for breakfast.
You could have made Goodwill hunting about me.
I was like, yeah, whatever.
I would play games.
I would turn it all that because I didn't really trust anybody
and I didn't want to really be healed.
I had this chip on my shoulder that I had to do it alone.
Well, in that process, because I was planning on doing 20 years in the Marine Corps,
right around year 12, my new boss was like, hey, by the way,
we're going to have to separate you.
Now the traumatic brain injuries were spiraling out of control.
I would pass out at my desk.
I was having like complete blackouts from bleeding on my brain.
I was getting stem cells.
I was getting Botox injections for the pain.
I was medicated beyond belief.
And they're like, you can't stay in anymore.
Like we have to do this.
Like there's no.
I'm like, I'm near the end of my career.
I got seven years left.
I can put me at a desk and they're like, no, no, no.
And so they started this process and something shifted in me.
And I was like, well, I'm just going to keep running this blog.
and so turns out, like, right around the same time,
they were like, hey, we're done with you,
was right around the same time.
That blog had started to, like, take off.
And so then I basically leaned all the way in
to becoming an entrepreneur.
I didn't know anything.
I didn't know what marketing was, websites,
SEO, affiliate marketing, any of it,
but I was like, I have to figure it out.
My first ever digital product was an e-book,
and it made a million dollars in like six days.
This is like 2012.
I didn't make a million dollars my whole life and something in me shifted, but then
entrepreneurship became my new addiction. And I had this pattern my whole life of never dealing
with anything and just moving forward, right? Just dragging the whole past, but pretending it wasn't
there. So then I was like, well, of course I'm going to be the best at this. Get six million people
a month on my blog, millions of social media followers. Then I met my ex-wife and hit a point
where basically everything spiraled out of control. I was suicidal again. And I checked myself,
into a psych ward. This was 10, 12 years ago. And I basically ran out of gas to run and I ran out of
hiding places from myself. And that's when the real work kind of began. And so I had like this midlife
crisis. I ended up in the jungles of Costa Rica and I had my first experience with God. And God told me
to give away the company. And so in 24 hours, I gave away the entire company and I disappeared
off the internet. I changed my email, changed my phone number, deleted social media,
and I disappeared for three years.
And I started to actually, like, work on myself.
I started to actually, like, feel my feelings
and unpack what was there.
And that went on for about three years until one day,
I kind of came back on the internet,
and I was like, I need to help people with this stuff.
Like, I've learned a lot, I've done a lot.
And I was blessed that when I gave away that company,
all the companies that knew me,
the affiliates I was working with,
were like, how the heck did you do it?
How did you build a business so big?
What were you doing?
And I was like, I'll just show you.
And so I kind of accidentally became a marketing strategist and consultant.
And the first couple of companies I touched went to a couple hundred billion or a billion.
And then it was a whole new career path.
And that's what kind of led me till today where I have the podcast.
I do my coaching.
I do my consulting.
And I kind of use my story as the way to help other people avoid making the mistakes.
But that is the probably shortest version I can give you.
When did you become?
aware of the internal commentary
that you're able to give us today, right?
As you're telling that story,
when did you become aware, self-aware enough,
and grounded enough to be able to give
the rational commentary around these moments
that were most likely not rational
in any regard while you were going through them?
That is the most incredible question
anybody's ever asked me.
No one has ever asked me that before.
I used the term dissonance a lot
because I figured out
what cognitive dissonance was.
I was the king of gaslighting myself.
I'd read a book and I'd pick up a concept
and like, oh, I got it figured out.
Right?
And the more that I pursued the knowledge,
the more that dissonance became,
the gap between where I actually was
and what I thought I was.
And it wasn't until there was an external catalyst
which happened to be my ex-wife being pregnant with my son,
where I was basically like three weeks away from bankruptcy
from all the self-sabotaging behaviors.
But when I looked in the mirror,
that's not what I told myself.
I was like, you're doing the work.
You have the answers.
You can answer every question.
You can justify everything, right?
Like I could psychoanalyze myself at a level that I can't even explain.
But the psychoanalization was the hiding place.
It was me advocating my.
myself from taking any action. So it was do as I say and do as I can explain, but zero do as I do.
And it wasn't until I got to a place where nothing would allow me to not actually start doing the
work that I understood, which was around like 2016. And that's when I was like, oh, finally,
there's this place where all these things I understand I can apply them. And I thought it was as simple as,
well, I get the concept, so that just changes everything in my life, right?
It's just, it's going to come easy, right?
I'm going to go to the gym for one day and I'm going to have a six-pack.
Turns out, not really there.
I was missing the whole lesson in vulnerability, in humility, and meekness.
And there was this wound of where I felt entitled my whole life because these things were done to me or this is what my childhood was like, that like somebody was going to come save me.
and I got stuck in that pattern forever.
And then what happened tactically
is there was that moment
where it all kind of hit me.
And Ryan, I swear,
I couldn't speak for a couple years
because I realized that every time I was speaking,
I was lying to myself
and I was just hiding in the lies.
And it even, it says it in Matthew
that you judge a man by his fruits,
not his words.
I didn't find that till like seven years later,
but I was so afraid of trying to produce fruits
because I was so much more comfortable identifying with all the wounds.
They were known to me.
They were predictable.
I could meet you and I could tell you my whole story
and I could get you to feel bad for me
and then you liked me.
And that I didn't have to have a fear that you would leave me.
I didn't have to have a fear that you would abuse me.
And so I was so comfortable
in the story
that I refused to pick up a pen
and write another one
because I actually had to be willing
to let go of my comfort zone.
And as hard as it was,
knowing it was easier
than stepping into something I didn't know.
And it was probably one of the most
humbling experiences ever.
And so it was only when I actually started
doing the work, right?
that I was able to realize how much I had gaslit myself.
And for me, there was empathy too
because it was a survival mechanism to some degree.
It was how I had to go to cope
to basically being on my own from 11 or 12 on, right?
Like that's when I moved out
and that's when I was living in friend's basements
and trying to survive, like basically homeless,
Lord of the Flies.
But it was no longer serving me.
And it cost me everything, everything.
It's scary, and I would say that pound for pound, I have not dealt with as much trauma as you have, but there are pieces of my story, which I see in yours, certainly aggressive, male abuse, stuff like that.
It's scary to think that we are capable of choosing catastrophe simply because we know how to survive it versus choosing success.
because we just don't know how to survive it
because we've never experienced it.
And that whether consciously or unconsciously,
we will choose self-destruction
because we've survived it before
versus taking the path that's going to lead to success
because you've just never been there before.
You said psychoanalization was a hiding place.
I think that may be a foreign concept,
but I think it's incredibly powerful and important to unpack
because so many of us do this.
So what exactly do you mean
and maybe explain psychoanalyzing yourself
and how that became a hiding place for you?
That's incredible.
Dude, you're so good at asking questions.
Holy moly.
I figured out as a survival mechanism
that if I could get
to the analysis
us before you, you wouldn't dig any deeper.
Right?
So vulnerability became a manipulation tool for me
instead of actually being vulnerable.
So how I summarize this is I would give you enough vulnerability
for you to be convinced I was being vulnerable,
but I was hiding behind the story.
So if I could beat you to the punch, if I could explain why, if I could justify why, and even go so far as like, see, I'm aware of it, I'm working on it, nobody would ever push any further.
And so I lived in a shell.
Everybody thought they knew me, the guy who could tell the story.
I've been on 9,000 podcasts since 2011.
I'm embarrassed by about the first 7,000 of them, but they're a part of my story.
If you go back, it was similar to this one,
but you asked for the context without asking.
Be like, so how'd you get into this?
It was like a rehearsed Oscar performance.
Well, it started here and I was abused here,
and this is what happened, and this is why I do everything.
I was like, oh, my God, you're so strong.
I'm like, yeah, aren't I?
Well, on the inside, I am miserable, unseen, depressed, anxious,
because I didn't trust men or women,
didn't trust men because of my father,
didn't trust women because I was sexually abused by women.
So I wouldn't let either in.
And so I used myself, quote unquote, self-awareness with words
to keep you at a safe distance to where you couldn't hurt me or help me.
There was always a moat between the two.
And it became a tool.
and a tool that in entrepreneurship is rewarded.
Right?
Trauma bonding.
Oh, if he's overcome this,
he's going to teach on mindset.
He was a Marine.
He went to war, X,
and then the dangerous part comes
is that the dopamine comes from all of it.
And then the embellishment starts
because you stop getting the same response
to the same story,
and then it just further creates that,
distance. And so for me, I couldn't handle silence. I couldn't handle stillness. I would like crawl
out of my skin. And so if there was an empty space, I'd fill it. If there was somebody making,
asking a line of questioning that would lead to my story, I would take it over. If there were
somebody getting too close, I'd flip the table on them. And I'd be like, here's where this shows up in
your life. Don't you hear this? Don't you? And it became this massively dangerous tool because I was
just petrified to be seen. And so when I say I was the master at psychoanalyzing myself,
it made it so nobody got to see the real me. And that was the safest place I knew to be.
There's so much of what you're saying I relate to. I've done a lot of the similar, I've done a lot of
similar things in my life and, you know, I can, I can, I can, I can hear echoes in my own story.
And what's, what's, what I found is if I, and I'm very interested if this is what you did and I
have a feeling it is, if I can hit you early in a conversation with some tragic shit that
happened in my life, you can't question me now. What are you going to do? You're going to call out
the guy who had a dad who went to jail for three years when he was in high school and left him
in the lurch and didn't see him for the first six months that he was away. You're going to call me out
because I went through that, right? Like, no, you're not going to do that. You're going to now
softball me questions and now I get to look like a rock star and never actually have to address
the stupid shit that I did. It becomes, it's wild. And I want to dig into this idea of being
unseen. One, maybe just break down in a little more detail,
what that means to be unseen to you.
And what I really wanna know is,
what was the moment when you decided
to be seen for who you really were?
Was it something that happened over time?
Was it a specific inciting incident that you said,
you know, I'm now aware that I have been
this unseen person operating with a shell
and it's time for me to start to poke my head out
and show the world who,
I really am. Yeah. Oh, I love this question. So for me, just to say in the psychoanalization lens,
because I have clients that are psychologists and they're like, did you go to school? I'm like,
no. And they're like, you know this better than some of our therapists. And I'm like, well, I lived it.
I had a story because in my childhood, it seemed that no matter what I did, I wasn't accepted.
just legions and legions of notches in the bedpost
of being hurt, being left, being abandoned, being abused.
Like, my front teeth were knocked out four times,
my nose was broken three times.
By the time I was a junior in high school,
because I just wanted to be accepted.
So I learned very early on
that the only way to be accepted
was to be the version of myself
that everybody else wanted,
not the version of myself.
And I had no identity whatsoever.
I can tell this,
with utmost integrity that I did not know who I was
or even was curious about who I was
till I was 35 years old.
I was eight years ago.
Because not once had I ever even asked the question.
And so I've, the analogy that I used, Ryan,
is I was the best chameleon that you've ever seen in your life.
You could put me in any room with any person,
of any political side, of any life side,
any age, any level of success, and I would find common ground to be the best version of me for
them. I never once was willing to tell you what I thought. I wouldn't even end
sentences with periods. I would only end them with question marks because I was reading the
room. And it was like a master of trying to blend in and fit in. But there wasn't a, this is what
I believe. This is what I feel. It'd be like, oh, it's interesting. You see it that way.
Like, tell me more about what you feel. I think I see it that way, too. It killed me because it's
the biggest version of living a lie. And eventually what happened is I started losing track of all
the lies. And I couldn't manage them anymore. I wasn't sleeping. It was spiraling with my PTSD.
And there was a moment. And this is hard to say, but I've talked about it before.
I was on a New York Times best-selling cookbook tour,
teaching people how to eat healthy and love themselves
by choosing things that support them.
And I was binging and purging before I gave every one of those keynotes
or every one of those talks or every one of those media appearances.
And I was in Austin, Texas.
There were like 4,000 people in the audience
and full kudos to my ex-wife.
She looked at me in the eyes because we were not in,
good place and she said, are you really going to go up there and lie to them again? That's all I needed
to hear. I knew instantly. And I'm not, I'm not joking. I was nervous for the first time in my life
because I didn't have control over what was going to happen because I knew that if I went up there
and gave that talk, I don't have my son. I knew if I went up there and had the honest talk,
there was no more hiding and everything was going to come down.
And I remember this like it was yesterday.
The title of the keynote was three ways to use food to create breakthrough results in your life.
Because where else do you get to practice something three times a day that affects everything else you do?
Show me how you eat.
Show me how you love yourself.
Show me your consistency and I'll show you your goals.
I remember it like it was yesterday.
And I had a striped shirt on.
It was blue and white.
and before I even got on that stage,
it had turned dark purple.
I was sweating out of every orifice in my body
that I can't even tell you
that I knew existed.
But I had done the work, Ryan.
I knew how to be authentic.
I knew how to do X.
I was a personal development coach,
a breathwork teacher, all of it.
And all of it went out the window.
I couldn't see any of it.
It was only a God moment.
Like nothing.
I didn't know what to do.
So they introduced me
and I walk up on this stage.
And I'm staring at all these people.
There's people on their phones.
There's people standing up.
I'm having living like 50 lifetimes in this 30 seconds.
Like I'm going to lose my book contract.
I'm going to lose my business.
No one's ever going to talk to me again.
I'm going to be shunned forever.
And I was replaying all of it.
They introduced me and I stood on that stage and I just stood there in silence.
I could not speak.
There was not a word that could come out.
I couldn't give my talk.
I couldn't give anything.
And the only thing that came out is I said, I've been lying to all of you.
And I paused, and I basically full confessioned.
You might have had an, you should have just had an audience of Catholic priests.
And I just started, felt like seven hours was probably more like three minutes.
And I remember I would describe it as empty.
I got to a point where there was nothing left.
Like I had for the first time
disclosed everything.
And I didn't know what to do.
I'm standing there, drenched in sweat,
bullets everywhere,
staring at these people.
And it was probably a minute of silence.
Nobody moved, nobody left,
and then somebody screamed from the audience.
I choke you not.
They're like, thanks for sharing.
You didn't give your talk now?
I don't mean to laugh.
You should laugh.
I laugh.
And I realized that I had created this prison
that I couldn't get out of
for all these things that I thought was going to happen
where none of it actually was true.
And that person deserves full credit
for giving me the biggest breakthrough of my life.
because I was like, wait, what, no one, no one's killed me, no one shot me, no one hates me.
Maybe they do, I don't know.
And I went on to give that talk.
I don't remember any of it.
After that talk, I answered questions and had conversations for like eight hours.
And I felt like I knew what it was like to be seen for the first time.
And some of those conversations were like, I'm glad that you shared that, but like, we're never going to work together again.
I'm like, okay.
But there was this peace and freedom in me
because I was fully expressed to my father, God.
It was like, hey, this is me.
Like, this is all of me.
Like, I'm so sorry, I'm all of this.
That talk changed my life.
Like, changed my life.
And I'm going to tell something I haven't told anybody before.
It changed my life in the lens that I now knew
that I could express myself,
but I had 30 years of playing that game in a different bucket.
So for the next three years, that became my new strategy.
I taught every keynote, every meeting, every client session with full disclosure.
And I convinced myself that it was me being unapologetically authentic.
And it took me a couple of years to realize there's a big difference between,
authenticity and intimacy.
And I didn't know intimacy because I wasn't willing to know myself.
But that moment is what started everything.
And it took me about three years of practicing it to realize, like, I don't need to tell
you the explicit details of what happened to me when I got abused.
It's completely okay to be like, hey, I was abused.
And this is what I learned from it.
And there were things that belonged to the therapist or with a partner or the best friend
that I was just crucifying myself to the...
the world with as a new way to be accepted and a new way to be loved. And that's where I started that
journey of like, who am I? Who do I want to be? How do I show up? But that moment is what made me feel
seen for the first time and be okay with how you saw me. If we talked again, we talked again.
If we didn't, we didn't. But I felt like I was willing to show myself and to show the skeletons in the
closet, you know, do a little eight-mile action.
And that was what started all of it for me.
You found God in the jungle in Costa Rica.
Talk to me about that.
This is a good story.
This is a good story.
Right after that talk, there became this hyper obsession with growth, right?
But I was really struggling with PTSD.
The night sweats, the night terrors were killing me.
and the amount of medication I was on was not helpful.
I was basically, after that book tour, I was basically, like, bedridden.
Like, I wouldn't leave the house for, like, weeks.
At a level of depression that I can't even explain.
And I had been through every form of therapy you can imagine,
from cognitive behavioral therapy, prolonged exposure,
group therapy, IoT, psychology, psychiatry,
and I was just, like, ready to throw in the towel.
And then someone was like, have you tried plant medicine?
I wish they'd ever ask me that question.
You know, now I'm on the other side of it.
And I was like, no.
And I was like, but at this point, I'm losing it all, so what do I have to lose?
So that led me down a very, very dangerous path.
And I ended up going to Costa Rica four times to do ayahuasca 16 times.
And on my like 12th ayahuasca experience was probably,
one of the hardest days in my life. I thought I was dying on the medicine. Like I actually thought
I was physically dying. I was the most physical pain I'd been in emotional pain. I met the devil.
And I was an atheist. Yes, on combat, I'd like pray to God. I hid in Christian youth groups
when I was a kid because they would always let me in and never ask questions, right? Like,
I was surrounded by it, but I didn't know Jesus. And I'll never forget that night. I thought I was
physically, physically dying. And in that moment, I was burying myself alive in my father's grave
as my way of like healing my addictions, but the devil was there at a level I can't even explain.
And I'll never forget, I was so done and so ready to die that I screamed out at the top of my
lungs, God save me. And everything stopped. Everything stopped in its tracks. And this flood of
what I can only describe as the Holy Spirit,
like washed over me at a level of bliss and safety and love,
like I can't even imagine.
And I swore that night,
I would never do plant medicine again,
except I did.
And so I came home and I'm like,
I'm such a changed man,
everything was easy.
I committed to going back
because I got it logically.
Nothing had changed in my life.
And it got to the end of my relationship
and a lot of things were really bad
and one last ditch effort,
I'm like, I'm coming back.
And there was a new shaman there.
His name was Brad.
And I remember, I sat down with him
and he's like, okay, so
what's the purpose of your life?
And I looked him dead in the eye.
And I was like, that's why I'm here.
That's for you to tell me.
Gotta give a shaman credit.
He looked me dead in the eye,
and he said, son,
that's not my job.
That's between you and God.
And I was like, okay, and I got angry.
I was yelling. I was screaming. I was like, help me,
help me, help me. And he's like, I'll help you
when you can answer that question. And I said, well, where the hell
am I supposed to find the answer that question?
And he said, your problem is you've never been quiet enough to hear God's
whispers. You're just not interested in listening.
And he sent me away with a pen and a paper. And he said,
you can come back and see me when you can answer that question.
and I went back to my room
and I spent two days not sleeping, processing every emotion I've ever had.
Anger, sadness, grief, joy, self-harm, everything.
And I ended up passing out from exhaustion.
And I woke up the next morning and I had an answer to that question.
I'll never forget what I wrote down on that paper
because the question was, what is the purpose of my life?
And the answer I wrote was to stand with structure in the face,
of resistance to create possibility, which means a lot to me and probably not much to anybody else.
But it was a way that my whole life started to make sense of like, I know why I lived the way I lived,
I know why it happened, but it doesn't do me any good to make it about me. Like this is for me to
help people, to meet them in places they don't think people can meet them, to relate to them
in ways that they don't think people can relate to them because they don't deserve to go through
this. And I remember I walked up and saw him and he said, amazing.
and I looked at him and I said, I'm going home.
And that was the last time I ever touched a psychedelic in my life.
And it's also what started a deep commitment to myself.
And one of the things I say to people when I'm coaching and speaking is that
we spend most of our life avoiding the one relationship
we're guaranteed to spend the rest of it with, which is ourself.
And I became obsessed with stillness.
every morning, every afternoon, every night, driving in silence.
I even went three years without consuming content.
No music, no books, no TV shows,
because all of them were hiding places for me.
The world had been telling me who I should be.
The world had been telling me how I should feel.
The world had been telling me what I should say.
And it took about six months of not consuming
before I finally realized that it was time that I had a voice,
and that's actually when I came back on the Internet.
and that's the one practice that I haven't let go of sense
and in that practice is where I truly, truly found God
and I truly found Jesus and I gave my life to Christ.
And, you know, when we read in the Bible,
like, he'll always leave the 99 to get the one.
God's going to make me work this off
because he chased me for a long time.
And I was very resistant and I was very hesitant
and I couldn't explain why I could see the things in Somalia
I saw and see the things in Afghanistan
than I saw and have the childhood that I saw.
And I fought every which way, the logical side, the emotional side, and eventually I ran out of places.
And there were just too many coincidences and too many Holy Spirit moments.
And then what I realized is that it was never about me having my own identity.
It was about me accepting the identity I already had through Christ, and it was time that I learned how to be a son.
And it started my now rest of my life's mission, which is like learning how to
accept the love of the father that's been there the whole time, even though my earthly father wasn't.
And that was the moment that did it for me.
Do you think the moment where that experience of spending those two days, figuring out what your
purpose was, did that, was that the first moment in your life that you were actually and
genuinely working for something bigger than just yourself?
Yeah.
And that's the first moment in my life.
life that I can remember where I ever actually made a decision for myself. That day was the day
that after I answered that question, God's like, you need to give away that company.
Now, I made a couple phone calls. My ex-wife, my coach, my business partners, and Ryan,
they all told me I was crazy. They're like, you can't give away a seven-figure company.
You can't, you can't, you can't, you can't.
We're going to run out of money.
We're going to run out of X.
No, no, no, no.
And I was like, I wasn't asking for your permission.
It's happening.
I called Josh Trent, who owns Wellness Force,
because he's the name that popped into my head.
He's who I gave civilized caveman to.
I had no backup plan.
I had no idea what I was going to do.
Nothing.
But I was so convicted because I was,
like, I'm choosing this. God told me to do this. We got to the skin of our teeth. And I mean
the skin of our teeth. I'll never forget it. It was like yesterday. Maybe like a week's worth
of runway left before it was like, okay, assets are being sold. Everything's being done.
I get a phone call from Sean Stevenson, big one, not little one, model health show. And he's like,
hey man, I miss you. I'm like, I miss you, man. But you're in St. Louis. He's like, no, no, no,
I'm going to be in L.A. next week. We're all getting at Jim Quickshouse. We were thinking about
you want to bite you up. I was like, okay, I had nothing to lose. I drove up to this,
now it turns out it was a mastermind, Jim Quick, Aubrey Marcus, Tucker Max,
you know, Michael Fishman, all these incredible human beings. And everyone's in this room.
And they're all like celebrating. Life is amazing. Oh, blah, blah. And I'm like,
the exact opposite. I had peace, but I was like, it's all falling apart, all shambles,
all done, nothing. And then we moved into like the business component. And somebody asked
a question about marketing on Facebook.
Somebody answered it. I'm like, if you do that, it's not
going to work. And they're like, what would you do?
And I was like, well, I don't know what
you should do, but I'll show you what I did.
And I got up on the whiteboard and I mapped this out for like
15 minutes and I sat down. Nobody said anything.
And they're like, why did you sit down?
And I was like, because none of you responded.
They're like, no, no, no, it didn't make sense.
Do it again, but take longer.
And I mapped out like basically, marketing
and scaling and all these things that I had learned.
There were 22 people in that room, Ryan,
within a week, 20 of them hired me.
I didn't know what they were hiring me for.
I was like, what do you mean you want to pay me?
They're like, to do this, to teach us this.
I was like, I can get paid to teach you this?
They're like, yeah, because we'll have our team do it.
We'll do it.
And it like broke my brain.
And that was actually the day I became a consultant.
But it only came from obedience and surrender,
not from control.
And what I joke is,
God calls all day every day.
he's constant.
It's whether I choose to pick up the phone
and tune into what he's saying.
And that moment is the moment
that changed everything for me.
It's literally what started what I'm doing now,
but the difference was
is that you nailed it.
It was not only the first time
that I chose to do something for myself,
but it was the first time
that I chose to do something
that had no benefit to me whatsoever
and was for something deeper
that truly, truly was service
and not self-service
or not ego service
or not identity service
or not performance service.
And a lot of those people like,
we need your help.
I can't afford to pay you.
I'm losing my business.
I'm like, I don't need you to pay me.
I just want to help you.
Turns out, doubled their business.
They profit shared and wrote me a $100,000 check.
What?
And then that became the,
my job is to help.
And until I ever read that book The Go-Giver
by Bob Burke, who's been on the podcast,
I never got it.
But that's what happened
where I was like, none of this matters.
Like my bank account balance
isn't going to be on my headstone.
As a father, like,
I'm never asking for another dollar.
I'm asking for another moment.
And it shifted and changed something in me
at a drastic, drastic level.
And that's what started my mission now,
which is I think we can biblically do business
and everybody wins.
If you haven't found your stuff,
yourself and found God, how do you operate in that room differently?
Are you hiding?
Are you quiet?
Do you not even go?
What does it look like?
What does the contrast look like if you hadn't had that experience and you showed up?
If I hadn't had that experience showed up for me personally,
I would have been posturing the whole time and pretending that I had done things that I
hadn't done.
I would have been shaking hands, kissing babies.
I can do this and I can do this and I could do this and I've done this and all just trying to belong.
I was never comfortable hiding because hiding meant I had to be with myself.
So I would hide very outwardly, like very extrovertie of like become the center of attention, be the loudest one in the room,
have the answers to everything, cut people off in conversations,
And that room was different because I was quiet.
I was quiet at a level I can't even explain.
And some of the people like Sean Stevenson, who I love,
and a few of them just came up to me and talked to me and became friends with me.
And it was the weirdest thing because it broke everything I knew about relationships,
about acceptance, about all of it,
because it was based on me,
not what I could say, what I had done,
what I couldn't do, my ability.
It was really based on my character.
But that was probably the first time
that I've ever truly let out my character
because everybody was doing their shares, right?
They're like, oh, these are the updates,
and mine was real.
I was like, we are on the outs.
Things are incredibly hard.
I don't actually know the answer.
I've never struggled so much
my life and nobody responded to it nobody wasn't like oh placating me and like pandering to me they
just let me share and it was so similar to that keynote years prior and it was like wow like
i get to be a human and also get to pursue something different but it always starts with me
and i realized and and it's taking me a lot of my life to realize that like if i lie to the guy in the
mirror, there's nothing in the world that's going to help me, that's going to change me,
it's going to shift me. If I'm out of integrity before I leave the house, there's not a place
outside of the house that I'm in integrity. How did your relationship to being a parent change
when you became seen? The short answer is it shifted me from, here's all the things I don't want
to happen to my son, to here's all the things that I want to give my son. And in
Instead of it being reactive and victim-based and, you know, blame-based,
it went to like abundance and grace and gratitude-based.
And it was like the shedding.
And I know for me as a father, my son just turned nine.
God gave me my son not so that I could parent him,
but so I could reparent myself and break the patterns.
And it has been the hardest and most fulfilling journey of my life.
But my son helps me more than I've ever helped my son.
Because every moment and everything,
I snap back to that age of where I was and what I was living in.
And it shifted instead of trying to recreate or stop something from happening
to go truly into like, what do I want to create?
Like how do I want him to live?
Like how do I want him to feel?
How do I want to communicate with him?
and it changed everything for me.
I mean, he's my best friend.
And he's the best emotional support I've ever had
without even trying or me needing it.
He's snappy.
He's extremely facetious,
and he's extremely right all the time.
And he calls me out more than I call myself out.
On the littlest things,
he'll be in the car and I'll send an audio message to you about business.
I'm like, yeah, man, like, I'm really struggling.
Like, I'm kind of an idiot,
sometimes and he'll be like, dad, delete that.
You don't get to send that.
You're not an idiot.
Is that how God sees you?
And I'm like, uh, you are so right.
Let's talk about how you're right and daddy's wrong.
And there's humility in there.
And it's been the greatest gift, but it's also been the most grounding force ever in the
deepest why because, you know, I say this all the time.
You know, like you and I have similar careers.
I was traveling all of the world.
I was keynoting.
I was speaking.
And I was convincing myself I was doing that for my son.
And I asked my son what he wants.
It's not daddy on another plane on another stage.
It's like, Daddy tickle me.
Right?
And it's this level of accountability.
It's like the deepest keel in the water to keep me honest,
but to keep me honest for the right reasons.
Not to keep me honest for my ego,
not to keep me honest for performance,
but to keep me honest for like what truly, truly matters,
it's been the greatest gift I could have ever asked for.
You said something in there that I think is incredibly powerful and I don't want to get lost.
And it is the simple reframe of trying to protect your child from the things you don't want to happen to building the life that you want your son to experience.
And while it seems maybe trivially different,
the mindset, I think, is, it's one of the core aspects of living a satisfied life.
I don't believe in balance and happiness.
I think those things are derivative.
If you can find harmony and satisfaction,
then you can pretty much negotiate anything that comes your way.
and that shift is so incredibly powerful
in how we approach our day
and how we show up in the world.
We have a few minutes left,
and I want to leave the audience with
wherever you want to take this question.
I think this has been an incredibly powerful conversation
and one of my favorite conversations I've had in a long time.
And I know, because I live this and fight these demons as well,
that probably everybody who's listening,
either is at this moment or some portion of them or has in the past felt incredibly unseen.
If you could, if there was a way to begin the journey to being seen.
Obviously, we can't, and everyone specific, but if there was a thing, an idea, a philosophy,
something that the person sitting here listening to us going, oh my God, George, I am literally
swimming in this lake of unseen right now, how do they start to course correct that journey?
What's the first step they take to the path to being seen as you feel today?
I love this question.
And I also feel like giving a premortem to this.
I've shared a lot today.
And I have, my heart rate right now is like 112.
Okay.
So I sit here.
I'm drenched in sweat.
Sometimes I cry, sometimes I don't.
There's emotions attached to all of this.
And I think that's the greatest gifts that we have as humans is feelings.
There are bodies check engine lights.
God just asks us to pay attention to them,
but I say this because I don't want to come across,
like I have this all figured out,
that I know all of the answers.
This has just been my journey
and things that I want to share for you to take
what are yours or what land,
or what resonates, but I also think it's an important caveat
that we live in a world that convinces us that numb is the goal.
No, feelings are the goal.
And there's a range of them.
And even before I was a Christian,
I read a quote from Carl Jung that said,
the tips of your branches can only touch up to heaven
to the depth of your roots in hell.
And we have to know ourselves,
but more importantly, we have to be willing to be with ourselves.
And the answer to this question is no one in the world
will ever be able to see you
if you can't see yourself with grace and mercy.
Seeing yourself is not being like,
oh, I'm so inconsistent, I'm such a failure.
That's fault, blame, guilt, and shame.
All it is is a piece of information.
But you can never be seen
until you fully see yourself,
and it's going to sound so silly.
But when was the last time you looked in the mirror
and actually looked in the mirror?
Like stared at yourself left eye to left eye in the mirror
without judging your skin,
your appearance, your weight, your hairline,
your motives, your stories,
like no judgment, but like looked, curiously.
Like the way that you look at your kids
or the way a kid looks at you.
It's a muscle, and we live in a world that convinces us not to flex it,
because if you flex it, you're impressionable.
And if you're impressionable, you're controllable.
So if you think you're broken, if you think there's something wrong with you,
then you can be marketed to.
You have to fall in love with yourself.
For some of you, that's affirmations.
For other you, it's juggling.
For me, Ryan, I used to actually have a rule
that if I was having bad thoughts of myself,
I had to record it in an audio
and send it to the person I loved the most.
The challenge was once I started recording,
I could never have those thoughts anymore
because I didn't want my partner
to hear what I actually thought about myself,
so the act of recording it made me reframe it.
And ironically, you can go back.
Up until like three years ago,
I couldn't even listen to my voice.
A video and me popped on,
a keynote and me popped on,
I couldn't listen to it.
Now I love them.
And I'm like proud of them, but it's a muscle.
You have to practice seeing yourself.
Seeing yourself is not making you bad.
It's not making you wrong.
It's nothing more than being a triage nurse
for where you are in your life.
It's just information.
But force and negativity and all of that,
there's enough of it in the world,
but if you do it to yourself,
you're just inviting the world to do it more.
So you have to see yourself.
And you have to accept yourself at the deepest level.
just like when I was 100 pounds heavier,
like the fork didn't make me fat.
I picked the fork up,
I shoved it in my mouth,
and I wouldn't put it down.
Me beating myself up for that doesn't change it.
Now I'm just fat and angry and sad,
instead of just fat, right?
So you have to practice this,
and it's different for each and every person.
I know for me,
one of those was sitting in silence,
and the reason I wouldn't sit in silence
is because I wasn't ready to feel the feelings that I had.
But then on the other side of feeling those,
there's nothing but grace.
And you think about it,
anybody listening to this right now,
if you've ever had a hard moment in your life,
and you're like, the only thing I can do right now
is like, go for a run or go for a workout.
And you're like rage working out, right?
You're like angry.
You're like whatever.
There's a moment in every one of those
where the anger goes to tears.
The tears get released.
and then on the other side of that is pure bliss and clarity.
That moment is what's on the other side of our feelings.
I read this in my son's book,
Bear Through the Woods, you can't go over it, you can't go under it,
you have to go through it, but you have to go through it with yourself.
Nobody can do that.
No coach, no partner, no friend.
That's what breaks relationships,
is expecting other people to be able to guide you through that.
and so for me it's an invitation for all of us
because also I probably haven't said anything
that none of us have thought
and there's probably one area in our life
that we refuse to look at
maybe we have shame for our relationship
maybe we're struggling with the business
maybe we're telling everybody we're consistent
but in actuality we're inconsistent
we're portraying something to the world
and we're not doing it behind closed doors
the goal isn't to crucify yourself in front of the world
the goal is to crucify yourself in front of God
and make sure that your words match your behaviors
behind closed doors before you ever let them out into the world.
That's how you actually start to be seen.
And ironically, I heard this at church the other day,
but I feel called to share this right now.
There's a guy, Dr. Kent Keith,
and he wrote the paradoxical commandments,
and I heard these and I cried.
And he said,
people are illogical, unreasonable, and self-centered. Love them anyway. If you do good,
people will accuse you of selfish ulterior motives. Do good anyway. If you are successful,
you will win false friends and true enemies. Succeed anyways. The good you do today will be
forgotten tomorrow. Do good anyways. Honesty and frankness make you vulnerable. Be honest and frank
anyways. The biggest men and women with the biggest ideas can be shot down by the smallest men and
women with the smallest minds. Think big anyway. People favor underdogs but follow only top dogs.
Fight for a few underdogs anyway. What you spend years building may be destroyed overnight.
Build anyway. People really need help but may attack you if you do help them. Help people anyway.
Give the world the best you have and you'll get kicked in the teeth. Give the world the best
you have anyway. Because at the end of the day, it's never between you and them. It's only between
you and God. And he's the only one watching. George Bryant, ladies and gentlemen, this has been one of
my favorite conversations I've ever had on the show. I know the audience is going to want to
know more about you in your world. Where's the best place for them to do that? Yeah, the best place is,
by the way, my favorite color is pink. I'll own that all day. Looks like a care bear threw up on my
website. It's mindofge.com. It is pink. And pink.
and pink. But I have a podcast where I talk openly about all this plus business strategy and tactics
and Ryan will be on and I'm sure many, many more. But my mission is to help. If any of this landed,
if any of this resonated, get a hold of me. You can contact me on my website or I will give you
my personal email right now. It's really easy. It's George Bryant. The It's is included or else it goes
to an 86 year old realtor in Michigan. Do not go to George Bryant at Gmail. It's George Bryant at
email is my personal email. I'm the only one who checks it. If there's something you want to share,
a question you want to ask, any perspective, anything I can help you with, please slide into my
inbox because I can't reach through the screen, but if you initiate, I will support you the best
that I can. I appreciate you, my friend. Thank you so much. Thank you, brother.
