The Ryan Hanley Show - How Seven Weeks Coffee Turned Pro-Life Beliefs Into $1M Impact | Anton Krecic

Episode Date: October 30, 2025

Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link....ryanhanley.com/youtube In this candid conversation, Ryan Hanley sits down with Anton Krecic, founder of Seven Weeks Coffee, to dissect the failures of politics and reveal why entrepreneurship offers the real battlefield for values-based change. Connect with Anton Krecic: Website: https://sevenweekscoffee.com Instagram: https://www.instagram.com/sevenweekscoffee/ Anton shares his journey from political disillusionment in Washington DC to building a mission-driven coffee business that has donated over $1 million to pregnancy resource centers. This episode dives deep into the intersection of faith, business, and culture—exploring the pro-life stance, Christian courage in the marketplace, and how to fight evil with transparency and grit. If you believe in doing more than just talk—if you're ready to back your convictions with action—this episode is for you. --Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Starting point is 00:00:00 Anyone can take the plunge in entrepreneurship, like the only thing in life where you can step up to the plate and take a swing and score a thousand runs. Anything else in life, you know, you're stuck playing by the rules and the most you can hit is four runs. But in entrepreneurship, like, you have this ability to score a thousand runs because you get to control, you know, your output, your work ethic. And when you 10x your business, you 10x your income versus you 10x someone else's business. You get a 10% raise. I found it very intriguing that being a faith-based person, that you engaged in politics and there was immediate friction. So maybe we can start with, like, what was the first experience when you went to D.C.
Starting point is 00:00:52 And you came into that environment that you looked around and you said, something doesn't feel right. Like something is misaligned with how my values of how I want to live and what I'm experiencing on a day-to-day basis. Yeah, you know, it's funny. So Washington, it's like, I mean, it's the center of all power in the U.S. It really is. You know, everything revolves around what happens, you know, between the Senate and the bureaucracy. And there's so much, you know, business around that.
Starting point is 00:01:22 And, you know, some of it's goods. But the main thing I learn is like there is such a gate kept. feeling in Washington. It's about who you know. It's about the money you have, and a lot of it's about the money you can make off of it. So there's a, to me, it was a kind of a disheartening feeling and moving to Washington, wanting to, you know, see if I can affect change with the political process, bring biblical values into government, you know, really advocate for, I believe, you know, as a pro-life worldview. That's what we're doing now at Seven Ways Coffee. But how do you actually live that out. And it's sad, but because a lot of it is truly status quo on both sides of the aisle.
Starting point is 00:02:04 And so that was probably the most disheartening things. Like, you know, we think politics is the easiest way to affect change, but sometimes you have to step outside of that into the real world and the private sector to actually have the impact that you want to have. It is truly a stagnating place. And I still live in the area now. And I don't, I'm not saying don't engage in the political process. But it's not, it's not what we all think of it, is where, you know, you just can come here and just make an impact, make a difference per se. It's pretty gate kept. Yeah, as an outsider to that world. Now, I lived in Washington, D.C. for four years, but not, I wasn't in the political arena. I worked for a major accounting firm there. So I got like a tangential taste of that. Some of my
Starting point is 00:02:48 friends were in that world. And what I think, though, as an outsider looking into the political arena. You can almost tell the people who came to Washington with a purpose to make change because they seemingly are the ones who get pushed out to the side, called out, considered crazy. And even inside of their own party, right? Like they, you know, it's like, oh, wait, you came here to actually do things. We're going to put you over here until you're willing to kind of play. Like when you're willing to play, maybe we'll let you back in and you can get some of your stuff done. But if you just thought you were going to come here and like make positive change, you're, you got a couple things to learn. That's the feeling that I get
Starting point is 00:03:31 looking from the outside. Yeah, 100%. I mean, that's how the political process works. There's, you know, party leaders on both sides of the aisle. And unfortunately, whatever the party leaders say is really what you're supposed to get in line with. I mean, I'm, I'm a fan of, you know, Thomas Massey and Rand Paul and they're Republicans that are political outsiders that, um, or have a lot of, you know, enmity from other Republicans because they're very principled and there are certain physical policies. And if you don't get in line with what the, you know, party leaders say, you were definitely on the outside and outcast. And, you know, that's so sad because like, it's, it's like this never-ending, revolving door of compromise. Like, there's never a point where
Starting point is 00:04:12 you feel like people have a unifying stance and say, this is enough. Like, red line here, we're not crossing it. It's just like an incremental compromise perpetually in the wrong direction. I mean, that's what it just has seemed to, you know, look like over the last, you know, you know, 20, 30 years. Like, we're always moving in this, you know, but if it's fiscal policy, whether it's, you know, family policy, conservativeism in the sense of social conservatism, it's just like incremental compromise in the wrong direction. And that's sad because, you know, at that rate, you just are essentially on the slow bus to, you know, a more progressive society. You're not actually taking a stand.
Starting point is 00:04:54 Do you think that it's always been that way? Do you think that's a new thing and that we just hear about it more because we have a 24-hour news cycle and you have reporters and now independent journalists tucked in every corner and every conversation?
Starting point is 00:05:06 Or do you think that over the last, you know, in our lifetime, right, 20, 30, 40 years, etc., this has become this policy creep kind of, I'm only going to scratch your back if you scratch my back, regardless of it's better for the country, or not kind of mentality is a relatively new thing.
Starting point is 00:05:25 It feels more relatively new, and here's why, because the amount of money in politics is just astronomical at this point. So from the private sector, from, you know, the private sector working on within government contracts from, you know, the regulatory sector, kind of the back channels with these large conglomerate companies that have like very financial interest. So you have the policy leaders that are, you know, either. coming from the private sector, then regulating, you know, the very companies that they used to work for or are going to work for. So it is such a money demand system where, you know, I just think
Starting point is 00:06:02 that's where it's relatively new and you don't actually see people who move to Washington and have like a strict view on certain policies. They usually end up getting compromised. And what I mean by compromise, I mean like you end up in situations where your financial benefit is so outlandish to like just give in on either certain issues or policies that you end up probably just, you know, saying it's okay in your head and that's where, you know, most of Washington ends up where they just, you know, incrementally creep because of the financial incentives. And I think that's the biggest thing. Like we definitely, you know, this is a different conversation, have to figure out how remove the financial, you know, incentives of just being in this area. Like it is truly, you know,
Starting point is 00:06:48 a pay-for-play scheme in a sense from your policies that you put forth in Congress to your relationships in the private sector. And it's very, you know, reciprocal. So, you know, the people that, you know, try to take a stand of that are very much, you know, outcast instantly. It's funny. I, I have previous guests that I had on the show. His name's Adam Allard, a very good guy, advocate for men's mental health and masculinity in general and kind of reclaiming our position in families and in the world, et cetera, he was on a show, and he sent me a clip from it just because of something we had talked about on the side
Starting point is 00:07:28 where one of the other guests on the show talked about how she had been, she signed up for a service that basically tracks trade for trade Nancy Pelosi's trading, literally when she buys this portfolio buys and when it sells, it sells, and she said she's up 58% above the S&P in the time that she's been invested in this program. And while I know that her husband is the greatest trader in the history of the world many times over, and, you know, he's very lucky for having that skill and being
Starting point is 00:08:08 blessed with that talent, to me, it's very hard to look at something like that and think that that individual, and the individuals of that ilk, I don't judge, she's not like she's the only one who is doing this. How do we then trust people to make decisions on the things that impact our life on a day-to-day basis, like the cause that's so important to you, pro-life, pro-choice, et cetera, right? Like, we're supposed to believe that they are taking in data points, opinions, studies, et cetera, and then making honest, both recommendations and votes for what's on our
Starting point is 00:08:51 best interest when we know that they're, like, it's like they want us to separate from reality. They want to say, look, I'm always making what I believe is the best decision over here, but then I'm also doing all this stuff over here that is super, at best, super shady, whether illegal or not illegal is a different discussion and kind of above my life. legal pay grade being that I am an armchair lawyer, not an actual one. And I find that just that's part of some of these big issues that is so disheartening, I think, just as a standard run-of-the-mill American, that how do you know who is actually, whether you agree with their
Starting point is 00:09:30 opinion or not, it's almost impossible to know who is making a good faith decision or a good faith judgment and who isn't? Yeah, I mean, that's the toughest one. I really think, the financial transparency has got to get fixed. There's been some proposals to put congressmen on essentially a probation where they can't invest or do day trading or do any type of stock equity trading during their time in office. I fully support that. Yeah, you're right.
Starting point is 00:09:59 Nancy Pelosi is the greatest stock trader of all time. Obviously, she has no idea about trading stocks on its own. She obviously has insider information that relates to certain industries, which she's able to then take heavy bets on with her capital. It's crazy to me that you can build such an amass amount of wealth from politics. You know, that's the whole thing. Politics and civil service, the idea of, you know, elected representation. That was supposed to be like a service, something you were sacrificing for to do on the behalf of your, you know, your town, your area, your constituent to advocate for that.
Starting point is 00:10:32 And it's just totally captured by, you know, financial interests, you know. So, you know, whatever we can do to promote transparency and if that's term limits, if that's locking up, you know, people's ability to trade, you should have to sacrifice to be in Washington. That's the whole idea. It is a privilege to do that and to serve, and it is a sacrifice, not a, you know, a life-changing, you know, generation-changing wealth-building machine, which obviously that's what it is now. And so, yeah, that's, again, that's why it comes back to you. You just see this incremental, you know, progression in just a, in a, in a, this uniparty direction where we kind of wave the flag of like, oh, we fix this or we kind of tweak that and really no true fundamental
Starting point is 00:11:16 change happens because it's just, it's the uniparty agreement just moving forward. And until we kind of disincentivize the financial aspect, it's just going to maintain that way. Yeah. You know, I'd even be okay with our political leaders kind of getting theirs if we could believe that they were trying in everything they did to do what was best for the country, right? So if they're like, look, this, this thing that, this program or this bill that I'm putting in place, like, it's, this is the best for the country. I'm going to get my little piece over here, right? Like, but I got, but this is going to help us. It's going to lower the debt. It's going to, you know, whatever, you know, create a safety net for this, you know,
Starting point is 00:11:59 whatever, whatever we need to do. But it's like they're getting theirs and it's, and it doesn't seem to be always what's in our best interest. And that's the part that that kind of bothers me. It's almost like we were okay with the mafia before they went into drugs, right? So if you think pre-drugs mafia where they're keeping the streets clean and they're doing this and hey, you got to peel them off a little Vig and they're getting theirs over here, whatever. But like you can kind of walk down the street and not worried about getting shot. You're like, eh, I'm okay with that. At least I'm getting something out of it.
Starting point is 00:12:32 Yeah, yeah. You feel like you're actually getting something out of it okay. But it's all this like backroom bullshit. So kind of spinning that back to you. you're in this environment, you see this, and to the point that you made in the green room about entrepreneurship, politics aren't the only way to make change. And I think in our world today, maybe being an entrepreneur and business actually could be a more powerful way to leverage real true change.
Starting point is 00:13:00 So you go into coffee of all things. So talk to me about that transition, that kind of idea and how you went from being in that arena into the world of entrepreneurship. Yeah, so, I mean, I moved to Washington, D.C. I spent a couple years fundraising for Republicans and candidates, packs, not profits, you know, truly, you know, believing, you know, everything we were doing in terms of raising money for stuff that I thought would really, you know, impact the political system. And again, it's not to say these organizations are bad or anything or the people. It's just like, it's so hard to see, like, the long-tail result because, like, again, everything, the political system is gate-keep. If you have, have the most honorable intentions in the, you know, for me, a pro-life worldview and you're trying to push that through in Washington, it just gets, it seems to be blocked and blocked over and over again. And so, you know, I had the idea, you know, instead of asking people for money, what if we provide people or good or service and support the pro-life cause? So again,
Starting point is 00:14:04 I was, you know, super passionate about it. I wanted to support the pro-life movement. years ago I got to visit a pregnancy center and just see what they work they did I was so moved by the life-saving work and when you think about like what does it actually mean to be pro-life what does it actually mean to like live out a pro-life worldview pregnancy care centers are doing that day and day out there in all cities you know have a local you know community they serve and they are there for women who are faced unplanned pregnancy so like what does it mean to actually help save lives. Well, it might not actually be, you know, the law in Washington, which we obviously want to pass pro-life legislation. And it's just very difficult. But in the
Starting point is 00:14:48 more literal sense, it can just be supporting a woman facing an unplanned pregnancy and doing that through a pregnancy resource center. So I had that, you know, experience of seeing what they do. And I was like, that's who we want to support. Like give dollars, you know, take dollars from like this, corporate entity level like the government where it's like dollars are all funneled to the top and give those down to like local people and so that's what seven weeks coffee does i started it with the idea donating back 10% of every sale to our local pregnancy resource center we sold $8,000 that first month i dropped off a check for $800 said here here you go we sold coffee and this is for you from our from our customers so that started with one local center now we support over a thousand across
Starting point is 00:15:31 all 50 states and we've raised, if you can believe, to a million dollars in funding. And so that's what I'm talking about where the private sector, you know, it's all thanks to our customers who just made the decision to switch to seven weeks of coffee, we're able to give dollars, give real resources to moms who are facing unplanned pregnancies, all without dealing with, you know, any government, you know, BS. We just give locally, we give to those local centers and they're able to use that money to really help save lives. And so, you know, that's what I'm talking about, like, entrepreneurship and business can truly be a ministry opportunity and you don't have to wait for some policy or some legislation to like bring about the worldview like you can start living that
Starting point is 00:16:13 out you know immediately with what you're doing and work so that's what i'm super passionate about that's why i love what we do at seven weeks coffee and you know my biggest thing is like you know what other businesses are out there that people want to start or you know bill that can advocate for you know a worldview that they believe in a conservative world view that they believe in a conservative a Christian worldview. That's what I believe in. And we need more of that, not less. I completely agree with that. I got in trouble on X the other day. I mean, by trouble, I don't feel like I was in trouble, but certainly people had different opinions when I just posted the world needs more Christians, right? I just had this, you know, sometimes,
Starting point is 00:16:51 there's probably some, I have no problem posting that thought. I have no posting posting what I honestly believe in who I am. A big, I'm a major believer. and share probably many of the same worldviews that you do. But what was funny was the reaction was just the polarized nature of the reaction to that. Like one guy literally said, like, why do you hate Islam? And I was like, well, I didn't say, all I said was the world needs more Christians. I didn't think that it was like a zero-sum game, which meant that, you know, there need to be less people of Islamic faith, certainly less jihadists.
Starting point is 00:17:30 but you know true i think it's okay ryan i mean i'm just sorry like it's okay to advocate for you know what we believe is true like i'll go out and said it we need more christians in this country and i'm happy to say we need that less islam because like this is a christian country that's the original what we were founded on so you know i i totally agree with you like count me in on that tweet yeah yeah and i guess more people to speak up i i yes and i completely agree and my point was more like because we're in lockstep on the idea and and i and think more people need to be vocal about what they believe. And I actually was at a mastermind group with about 60 people the other day. And I brought up the topic in a discussion around they were
Starting point is 00:18:14 talking about what to share, how to share around your business. It was a business oriented mastermind group. And I said, I think we need to be more vocal about our belief structures. Like what is it, who are we as people? It doesn't mean we have to wear every single thought we have on. on our sleeve. However, bad ideas spread when good ideas remain quiet, right? And I think, unfortunately, there are certain modernized versions of Christianity in which we have been taught, or people have been taught, not me, that, you know, our role is to always, is to always concede, to always step back, to always turn the other cheek, which is a very misunderstood verse in the Bible and, you know, somehow always placating others and always, you know,
Starting point is 00:19:04 kind of stepping aside for others is a virtue. And when the idea is bad, that is not a virtue. It is not a virtue to allow bad ideas to go unchecked. It doesn't mean people should not have the right to have those bad ideas, but we certainly shouldn't have them be able to vocalize them and re-remain quiet and then sit in our house and ask like, well, I'm living my Christian virtue by sitting here in silence. That's not actually, in my opinion, a virtue at all. It's cowardice. And when I use that word in front of that group that I felt that it was cowardice to remain quiet in the face of bad ideas, you should have seen the freaking reaction. It was like, it was, it was, it was like I gut punched 59 other people
Starting point is 00:19:50 simultaneously and the reaction was very like well you know this is my business and what do i you know what if someone doesn't do business with me because of what i believe i go if someone doesn't believe in and i i know you believe this and i'm kind of preaching to you but whatever uh you got me all fired up here um if someone doesn't do business with you because you're a christian or you believe in pro life or you believe in whatever the hell you believe in right it could be the other side right it could be the if you believe in liberal views in someone in a conservantism Who cares? That person wouldn't have been a good client or a good, you know, customer of your business
Starting point is 00:20:25 anyways. Like, why do you feel today so many individuals in particularly businesses are unwilling to stand up for the things that they ultimately believe in, like the business that you've built? Right. You know, it's so true. Like just in spinning that on its head of the idea of like, what have we seen the last, you know, five years post-COVID is radical, you know, corporate. political ideologies being advanced. Like corporate America and like, you know, Fortune 500 companies
Starting point is 00:20:57 have taken a hardline political stance, you know, a very leftist, a very, you know, progressive worldview. They're not silent. Like there's this idea of like bipartisanship in business where business owners just kind of sit back and don't have any like outspoken beliefs. That is definitely gone. Like we've seen the direct opposite. of that so like yeah i'm all about having more believers and christians stand up for what they believe and it's not about it's not necessarily about putting it on the front of your website like how we do it it's about as an owner having direct influence on the people that work for you and the people you engage with in so that you're promoting everything you truly believe like yes compromising to this
Starting point is 00:21:45 like degree of just silence is like the death sentence of believers because we will just compromise and agree with the very people that want to see our worldview shut down and extinct and it's so sickening to me like be there to stand on the line that says this is what I believe as a business owner as a CEO and how we're going to live out our values you know with us who we work with or how we work with people it's okay to be confrontational that way because the beliefs are by nature confrontational just yeah i can't agree more like we need more people that are just like okay with standing there on their beliefs and letting the results like fall as they may and what happens like for us like we saw so much success over the first you know
Starting point is 00:22:32 three and a half years our visit we're four years into this now i mean it's grown wildly in terms of growth as an e-commerce company and just like this idea that there's so many people that you actually don't realize who support your worldview and are just dying for, like, you to say something so they can support you. Like, we're so quiet, but once you actually do stand up, like there's a rally of people behind you, it just takes the courage to do it.
Starting point is 00:22:56 Yeah, I agree. And I'll give you a microcosm of that. Right before the last election, I bought a new house, moved into a new neighborhood. And I put out in August before the 2024 election, a Trump sign on my front yard. And I also, I will also say mostly because I'm cheeky, about 20 feet away, I put a presidents are temporary, but Wu Tang is forever sign as well, mostly because I just have a
Starting point is 00:23:25 sense of humor like that, and Wu Tang is forever. But I had no idea. I live in New York, right? I live in a, I live in Albany, the maybe the second largest liberal cesspool after Washington, D.C. and I had no idea what the reaction was going to be. To a T, I had almost every neighbor, no one said anything negative, no one egged my house, right? I was a little worried, you know,
Starting point is 00:23:53 hey, the new guy moves in, puts a Trump sign out. But the number of people that walked by while I'm playing wiffle ball with the kids in the yard or whatever and said, I love your sign, I wish I had the balls to do that, or I wish I had the guts to do that. And I would look at them and I'd go, it costs $24 on Amazon like they'll bring it right right to your house like it's not really
Starting point is 00:24:14 that hard to get one I'll if you want one I'll pay the $25 I'll drive it down and stick it in your yard and to your point like they're walking around and they're trying to fit in because they don't want to deal with any of the perceived flack that they would get yet yet they believe exactly the same thing and it's like that made me like at first I was happy that my house wasn't getting egg and all my neighbors hated me because not that I would necessarily care, but no one wants that. But it was more sad when I really thought about it in so much as, man, you are just so willing to be quiet when the local public high school has 13 furries, they have litter boxes
Starting point is 00:24:54 in the bathroom, the janitors had to go on strike because they wouldn't change the fucking litter boxes. And you have boys, you know, playing in girls' sports and all this crazy shit going on in the high school. Like, these are the kids who are going to take care of you when you get old. older, like this generation, and you're letting them know that it's okay for people to walk around with dog tails and dog ears and speak and bark at people as a way of communicating in sixth grade, sixth grade.
Starting point is 00:25:22 And you think you're willing to accept that, but then you'll go to church on Sunday. Like, I don't know how those things coordinate. Like, I can't be quiet about the fact that I think it's bananas that we allow things like that to happen. Was that happening in Albany? Yeah, yeah. That's crazy. I mean, we had the transgender stuff.
Starting point is 00:25:38 here in Loudoun County like with some boy in a girl's bathroom and it caused you know it was national news like that controversy behind it but yeah that's insane that's I mean that's the whole thing it's like if your religion if your Christian faith is just within the four walls of the church like you were literally not living out your faith like you were like failing miserably in my opinion like if your faith is just comfy enough to just like enjoy a nice quiet Sunday morning come home and just go about the rest of your life while you watch like literally the world around you go to hell and you sit there and say I'm okay with what I believe like I'm not worried about anything else like you are a failure
Starting point is 00:26:19 in my opinion like not to put it more bluntly than that but that's exactly it's like you were called to be like the most outspoken person like if you believe like the biblical worldview that Jesus is Lord and this idea that like his ways are the most you know transcendent truth that we have we should be wanting to promote that at every stop we can And if we're not, it's like, what were you, then, like, what is your calling at that point? You, you're calling at the most fundamental levels to live out this worldview, a biblical worldview. And so if you're not doing that, like, you were just, like, failing miserably in, like, your faith. And I just think that's, like, the biggest thing is, like, church wake up.
Starting point is 00:26:57 Everyone who believes, if you actually claim to believe this, like, get it, like, believe it in public. Believe it, you know, in conversation. Believe it as you're engaging with your neighbors. like tell people about this. Like if you just tell each other, like you're getting and accomplishing nothing. Well, I actually don't think, I think far fewer people actually have faith
Starting point is 00:27:18 that call themselves Christians. And I think, you know, so much of the nonsense that we are dealing with on a day-to-day basis today, to me, is secularism and the loss of God. It's that I may present myself as a Christian, if asked, but I'm not even sure that I really believe, right? Like, that's, that I think is,
Starting point is 00:27:42 is a much more predominant position than people want to let on because, as you said, if they did actually believe, there are things that they would not stand for. Just point blank. If you actually believed that God exists, that you are connected to him, that faith is real, that Jesus was a son of God,
Starting point is 00:28:02 if you actually believe these things in the teachings inside the Bible, that there are things that you just absolutely 100% would not stand for. And when you let those things happen, what you are saying is I don't actually believe. I'm not actually truly connected or I would not be able to be silent. And that lie that we've started to, I think, accept just to creep, right, through this idea of creep is that, hey, maybe God doesn't exist.
Starting point is 00:28:34 maybe maybe this maybe this secular bullshit is all there is maybe you know now we can start believing things like like like fucking socialism like we're going to elect a jihadi socialist as it who wants to
Starting point is 00:28:49 who literally has said out loud that he wants to take away property rights that he's going to you know what I mean like the things he's saying are so much the antithesis to everything that we know is actually practical and real I just
Starting point is 00:29:06 It's like this idea that Like as believers We don't believe we're a lot To be biased to our own beliefs It's like we have to be compromising And everything Agreeable with everyone And have no bias to our own beliefs
Starting point is 00:29:20 Like this idea of like I am right Because I believe that You know what the Bible says is true Therefore when I promote what the Bible says Like that is what is the truth And that is what I believe is right That is what I believe should be the default
Starting point is 00:29:33 like worldview that everyone should accept and you know we want everyone to accept a relationship we believe we're right which means automatically you believe someone else is wrong when they have a competitive worldview and so it's like that means you should embrace this idea you can have a bias towards your own beliefs like you can actually say like this is why we think what's right and like that let that propel you to action but it's this idea that like we're just like deference at all costs and have no like you know conviction within your own heart or people even I mean that's the yeah I agree so many people probably don't even actually believe what they say they believe and but then there's like this percentage of people that do believe
Starting point is 00:30:12 it but believe they're not allowed to actually have like influence with it or like a bias towards everything they think and speak around it like they're just like this idea of like we'll just compromise with everyone to maintain the peace which ultimately never maintains the peace and just brings and seeds evil like every time like like you said earlier when good people do nothing like just evil will persist well they've been guilted into believing that somehow being faithful is bad and evil right and wrong and that because if you but you're a you're a you're a bible beater or you're this and look there are there are the beauty in my opinion of faith is that you get to have your your relationship with god if you are if in my
Starting point is 00:30:57 opinion if you're truly connected now you could choose catholicism you could choose what you know whatever part of that spectrum works for you, but you get to have that faith, but however, or not however, when your belief, you don't have to be guilty for that. There's like this guilt. Yeah, yeah, exactly.
Starting point is 00:31:14 That, like, somehow, if I believe in God, that, like, I'm, that because somebody else who also believed in God did something bad in the past, I need to feel guilty as a Christian for a Christian who did something bad in the pastor because a pope which I'm like half Catholic I was raised half Methodist half Catholic whatever but but I feel zero guilt for the for the absolute abominations in the in
Starting point is 00:31:44 Catholic Church who did despicable things but I feel zero guilt for going to Catholic Mass that's that was a human who made a who made a deal with the devil and did a horrible awful thing and and the people that protected them they're in the same boat but I don't need to feel Because someone else who's white or in the same thing goes for any race, right? No black person should have any guilt for any act that any other black person ever did. No white person should feel guilt for some act that any other white person did. We all are our own individual units and should be able to voice our individual feelings without that sense of guilt or anxiety or fear that that because I'm part of some group, I am then responsible for every other single human. human who's in that group. And I think that's why we stay quiet. I think the other part is,
Starting point is 00:32:36 and I'm interested in your take on this as well, like, I also think the world today is very hectic and where in the past we had brain cycles to spend on some of these things. We are spending so many brain cycles on things that don't matter or or take up our time throughout a day, that then these really important intrinsic core value type items, they don't get the brain cycles that they need or deserve or warrant. Does that make sense? Yeah, no, it totally does. I mean, it's just like this idea of, yeah,
Starting point is 00:33:12 where does our attention and focus go to? Have we as individuals come to like the fundamental beliefs and the most important things? Like the view of family, the view of money, the view of the sanctity of life, how we view government, how we view our relationship with others and how you view our relationship with the Lord. Like all those have a very like deep, you know, universal truth that I believe, you know, is
Starting point is 00:33:36 ultimately found in the Bible. And so if you don't actually have a concrete worldview on those different topics, you will just flounder in every single direction possible. And that's what happens. You just get co-opted by whatever is the secular culture of that time and you just fall down the rabbit hole of whatever they're promoting, which is exactly what's happening right now. Yeah. I know.
Starting point is 00:33:55 Someone asked me the other day. why, like, my faith was so important to me. And it was a very honest question. And they're struggling with their faith, right? They were raised Christian and were, like, kind of quasi-athias for a while, and now they're considering coming back and, you know, whatever. And we're just having a conversation, very, very honest, very open conversation. And I said, look, even if you don't believe, the Lindy effect is true, right?
Starting point is 00:34:22 The longer something has existed, the longer it will exist. So if you think about the Bible as nothing more than the best self-help book that has ever been created in the history of the world, right, and just operate, like, I think Jordan Peterson does this best, right? He says when he first started talking about the Bible specifically in the public forums, people would ask him, do you believe in God? And I honestly think he was toying with the idea at that time, you know, he was playing with it. And he said, I act as if, right? Now when you ask him, he'll say he does. And my point is the act of following the word brings you into God. Like you don't have to believe before you start following the word.
Starting point is 00:35:09 You can follow the word and then allow yourself to be brought into it over time. Like I said to my buddy, I was like, dude, if nothing else, it's just the best self-help book that's ever been written. So just do the things in there. and you'll probably be happier than you are today. And that's kind of the way I've always approached it with people who are struggling. And you can't convince, you know those things, and you can't convince someone of God. I can't prove to you, God.
Starting point is 00:35:35 I can't prove to you that I have, like, what does it mean to have a relationship with the Lord? Personally, I can't say this is, this is conclusively how, like, you can know, like, you know, God is real. It's like, this is a act of faith. Like, I believe that there's the most evidence that God is real to the Bible. And I'll say this, like, life has. has unanswered questions from the moment you enter the world you know what am i doing here
Starting point is 00:36:01 and what happens when i die like those are the most fundamental questions that no matter what you're born with and have to answer and the bible has the most conclusive answers to life's most difficult questions now whether you accept those or not but there's no other way around it to say like yeah the bible answers those the best way possible so you can struggle with them on your own or you can accept what I think is, you know, clear, which is these are the best answers to life's most difficult questions. Yeah, the only other acceptable answer comes from the Hitchhiker's Guide to the Galaxy, and that's 42. So it's one of those two. I don't know that one. Those are often, no, it's a, it's a, I don't know, so if you've never, it's a book, it's a great
Starting point is 00:36:42 book, they also made a movie out of it, and it's got a ton of biblical overtones, and like there's, like, their whole point of the movie is, and I know we're off topic, but this is just interesting at the whole point in the movie is they're searching for this like mega intelligence which is essentially god right um and they they get they finally make it to the mega intelligence and they're standing in front of this big orb thing and you get you know you get a you get one question and you know what's what's the secret to life what's what's the point and the machine starts crank in and whatever and just responds 42 that's it that's it's all that's it so Yeah, it's just funny.
Starting point is 00:37:22 We got better than that. So, okay, so you, you know, back kind of onto the entrepreneurial path, you go with coffee and you're giving to specifically pro-life organizations. I'm interested in both of those decisions. Why coffee versus any other product. Right. And why pro-life organizations versus any other type of charitable organization or enterprise that you could possibly focus on?
Starting point is 00:37:51 Yeah, you know, coffee was interesting. I didn't have like a background in coffee except I liked it. You know, I had some like base knowledge of it, but I didn't come from, you know, some type of like specific background in it. It's just, you know, like it's like anything that's funny. Like anything in business, like the most successful businesses find, you know, where there's an open opportunity. And then you provide a quality, good, or service where that opportunity lies.
Starting point is 00:38:13 And then there's a lot of success. So I literally Googled pro life coffee thinking, oh, there's got to be someone doing this. there's a lot of values-based coffee companies you know black rifles this very large second amendment you know kind of angle um but they're as like okay so there's got to be something like for like believers someone who's like a biblical worldview christian i'm like for my mom for my dad like what what coffee would they drink right and so google pro-life coffee nothing comes up on google i'm like that's it i'm going to start you know a pro-life coffee company um and like provide it and so you know i'd started the search we ended up finding you know we work
Starting point is 00:38:50 with an amazing coffee, you know, importer, and we have, you know, some of the best coffee in the market. And that's a really important caveat is like, you know, what's been successful for us is like, you know, you can't just slap pro-life on a bag of coffee. Like, we have a superior good or service that's 10 times better than anything mainstream out there. It's the highest, high-grade specialty coffee, you know, mold-free, pesticide-free. It's, you're getting a better product on its own. And then you have this amazing mission on top, which it was led to a lot of our, you know, rapid growth. So there was just no one doing it. And that's just like the amazing thing. There's so much opportunity out there when you look for and providing goods and
Starting point is 00:39:27 services. You know, obviously you have to provide those goods and service as well. But once you do, like, you know, people are going to resonate with it immediately. And that's what happened with us. And so you mentioned giving back to the centers. Yeah. So that's the, that's the heart behind is like, okay, what does it mean to be a pro life coffee company, right? And so instead of just saying like we give back a portion of our sales or you know part of the proceeds an ambiguous kind of amount which just means we could donate as little as we want at the end of the year and say we honor that commitment for us we said let's be as transparent as possible donate back 10% of every sale this is not 10% of profits is 10% of every sale which means it can be upwards of 50%
Starting point is 00:40:06 of our profits you like that simple idea move the decimal place over after you buy that's how much we're giving back and so we started doing that and just like posting each month you know we varies $800 this month. There's another $1,000 next month, a few thousand the next. And so it kept going up and up and up. And every month, we just update the total on our website to show how many dollars we've donated. And now it's been over a million, like I mentioned. And that all goes to local pregnancy resource center. So this idea of like giving money back to the people that need it the most, you know, for me, local PRCs, the more money can get into like the actual hands of people that are doing the ministry or work, the better.
Starting point is 00:40:41 So when you think about donations in general or charities in general, you know, the large larger organizations have more of a corporate structure. So the dollars have to funnel down before they actually get into the people's hands that need them. And so when you donate to like local organizations, it's literally like the three people that work at that center that are using the funds that provide, you know, assistance to a mom in need. Like it's a very direct impact. So that's what's been, you know, awesome is like we give hyper locally, you know, throughout the U.S. And that, I think, has been, you know, why people just love our cause and allows us to really make a direct impact. Yeah, I love that because, one, it's probably way more work for you to find these individual centers and to get down versus just picking some big umbrella company.
Starting point is 00:41:26 Right, write one check at the other year. We write like 40 checks, maybe 100 checks a month, basically. Like literally, like every month, you know, they sign up. So we have a lot that obviously reach out to us, how did you receive support. We have kind of a quick vetting process just to make sure they're 100% pro-life. and then we get them enrolled and say, hey, you know, pick a month you'd like to receive funding from us. We get them signed up and then, you know, we're cutting them a check, you know, the next month so they can receive funding immediately and continuously. Yeah, that's fantastic. I think a lot of
Starting point is 00:41:53 people who haven't like spent any time in the nonprofit world or sat on boards or give a ton don't realize that oftentimes, and this is a broad stroke, but oftentimes the larger the organization, the less of each dollar that you give actually goes to the credit. And some of that is in good faith. It just large organizations take more headcount, more overhead to distribute funds, et cetera. And I think there's a place for the large organizations, especially, again, the ones that are operating in good faith.
Starting point is 00:42:24 But you have some organizations where, you know, I know there was a big story that came out with like the goodwill where only something like it was like sub 70% of every dollar was going to actually help people who needed clothes, et cetera. And like, I think that that shot. talks people. So you're not just like giving money as a show. When you're putting it in the hands of those boots on the ground people, you are truly changing lives. And that's phenomenal. Yeah. Did you find anything about growing a truly mission driven business like seven weeks different from, say, a normal entrepreneur? Like were there, were there any obstacles that were
Starting point is 00:43:05 maybe different or or that maybe unseen that a standard maybe tech entrepreneur or someone who's just starting a another kind of product based retail D to C business wouldn't have to face that you guys did. Well, you're definitely, you know, for us, you're cutting your customers in half immediately. You know, like you think about it, you know, half the country, maybe probably even less is like pro-life align. So you're definitely eliminating, you know, a handful of potential customers. But I would say it's been nothing more than on the positive side.
Starting point is 00:43:35 It's so cool to see that we provide a good and service that literally resonates now with over 100,000 Americans that like love what we're doing and then get to empower them like the idea like they're a part of this, which they are because they're helping fund it, you know, through every order. They're like supporting these centers. So I think it's been nothing more than positive. Like that's what's so cool is like you can really use your business as this like tool, this ministry tool for, you know, a cause that you really champion. and for us is the pro-life cause. And, you know, it's been nothing more than just amazing support from people all over the country. Like, we're empowering people every single day to make a difference and to help save lives.
Starting point is 00:44:16 Why pro-life? You know, you think about, like, what's the most, you know, fundamental travesty and important cause in our country. And I can't get over that the right to life is the most important cause of all time. like the idea that like right now every single day you know thousands of babies in the womb are going to lose their life and never be able to like breathe on their own have a future love a family love their parents enjoy like being snuggled in their mother's arms like all these like most basic human um you know emotions and needs are never going to get met because
Starting point is 00:45:03 we don't believe like life is a human right from conception and so if you don't have that fundamental worldview like how can we actually build upon all the other humanitarian crisis if we can't just agree upon that and so to me it's just the most important thing like let's solve this first and then we'll move on to you know the other you know obviously important needs as well and you know protecting human dignity and um and all of that but yeah how can we not just agree that like the right to life is just not a given. It's still not, you know, in this country. It's so sad. So that's why it's so important to me. You know, we need to change that before we, you know, move on to other human rights issues. Yeah. Have you seen this guy, he's a kid? I didn't even say
Starting point is 00:45:48 guy as a kid. He's in his 20s. Nate Lieberman, I think, is his name. I'll double check on that. And for everyone, anyone who's interested, I'll have him linked up. You can find him on Instagram, but he goes to some of these like human rights rallies and they tend to be more leftist liberal rallies and irony there. Yeah, and he's got the cameras and he's he's asking him about human rights and he'll say like, hey, human rights are important. Yeah, yeah. And he'll say all human rights are important. He'll be like, yeah, yeah, yeah, that's why we're here. And then he goes, what about unborn babies? And people literally turn their back on them and walk away. And, and some of them said, and look, I, well, the listeners of this show,
Starting point is 00:46:29 understand who I am. Like, my issue with leftism is not even so much the things that they believe because if the things that they believed worked, I would be willing to consider them, right? But there's no receipts for the value structure that they operate in that show long-term success and really any metric, right? Outside of my own selfish need for gratification and aggrandizement, right? So outside of, outside of my own intrinsic need to feel like, like I am important, there's no long-term societal benefit to really any of the philosophies or policies that they espouse. So that's kind of my general take on leftist.
Starting point is 00:47:13 Well, I also think some of the shit is completely bananas. You know, at a very practical level, if you could present me with a receipt that said, hey, this society, right, was completely gender fluid. And they were also incredibly prosperous and successful and happy. and it just doesn't exist. It's literally a trigger for the downfall. It's one of the triggers or leading indicators of the downfall
Starting point is 00:47:37 of every great society is gender fluidity. So, you know, you can say what you want about it and rights and all this kind of stuff, but at the end of the day, it is in terms of Roman, Russian, Greek, and those are just the ones that I've looked into, all of, as soon as gender fluidity is entered into the culture,
Starting point is 00:47:55 it is literally a leading indicator for the downfall of that society. So, okay. So it's hard for me to believe that that's something, okay. So when you think about the fact that then moving into this idea of pro-life versus pro-choice, I don't know that there's anything that causes my heart more pain than when you see women on videos and in interviews bragging about the number of abortions that they've had and acting as if this is somehow a badge of honor that they are, they are, look at how, look at how, look at how. I don't even know what they're going for Like my brain can't even wrap around
Starting point is 00:48:33 Like what what badge They get to wear in some group By talking about 7, 10 I heard I heard one woman talking about 15 abortions 15 abortions Like we're not talking about miscarriages abortions and it's like
Starting point is 00:48:51 I'm like what What is the prize that you win for that? I just I can't get my head around it And it comes back to this idea of where is the receipt? Show me the receipt where in a society, the mass abortion of human life has yielded positive societal change or growth or prosperity over any given period of time. I just, I can't wrap my head around.
Starting point is 00:49:20 There's no logic to this idea. Yeah. I mean, it's so sad. I mean, it's like it's the oldest form of like the devil. devil's influence which is which is child sacrifice like the oldest forms of pagan traditions were child sacrifice and this idea of like killing the most vulnerable like that's that that's the ultimate like goal of evil of the devil in my opinion like attacking the most vulnerable which obviously at its core will be a child in the womb like that is the most vulnerable state
Starting point is 00:49:55 we could ever possibly be in and that's what they're working industry does and they want to promote it, not just, you know, allow it, but celebrate it. And it's, it's a form of, you know, child sacrifice, in my opinion. That's as clear as I can be with it. Yeah. I want to, I want to ask you a very honest question. You can answer any way you want. I'd say there's two scenarios where, that I struggle with. I know where I stand from a faith perspective, but I also living in kind of the world that we live in and just not, I can't, I struggle around my head around it, which is young rape and incest in minors, right? Right.
Starting point is 00:50:36 I struggle with those scenarios. It's terrible. Yeah. I mean, it's the whole problem with that argument is, first of all, it's used to, it's the 1% of the time that's used to justify the 99% of the time. Completely agree. So no justification for the rest of it. Right. So yeah, exactly. Exactly. So people always end up like, what about, you know, rape or incest? And it's like news to justify. It's like, okay, how about we agree that the 99% of elective? I just want to get an abortion because I don't want to be pregnant is the reality of the situation. Now, obviously there's a lot more influence around there. I think that there's people that pressure people in abortions. Again, that's terrible. This is not like a women's empowerment thing. Is it people they're getting like pressured or financially, you know, struggling where they feel like they have no other option. Like that's again what we're doing, providing all resources we can. So people never have to make that decision. Then you can. Then you
Starting point is 00:51:26 come down to this awful, you know, one percent issue, even less than one percent issue of rape and incest. And, you know, the answer to it is that there's no answer that's ever going to make it right. And so this is like the ultimate fallacy with it is like someone who experiences, you know, rape, you can't undo that. You can only be, you know, receive God's grace to have healing, but you can't undo a rape. And there is so little talk about the rapist in the situation. that it just infuriates me like the idea that like why aren't we using all the resources possible to punish any sick and twisted person who commits a violent act of rape to the nth degree to where that unspeakable thing is not a part of our society more like they're
Starting point is 00:52:15 they're automatically not in the conversation more and so going back like you can't Anton it's not their fault they're minor attracted yeah exactly so it's sick people people that then justify, which perpetuates this even more. And so why not bring them in the conversation, hold them accountable, you can do whatever you want to them, you know, chemically castrate them, not innocent children, which is happening now. So it's like they need to be brought into it. We have to understand you can't ever undo a rape.
Starting point is 00:52:45 You can't fix it. And an abortion is never going to essentially bring any type of healing process or undo process to you know what happened and so at that point like why not see how we can provide every resource possible so if that ever happens that there is financial stability there is a counseling and emotional support because at the most base level an abortion the violence of an abortion being taken against the child and also in the woman's body is never going to solve or undo a rate It just doesn't. There's no evidence that promotes or suggests that that's like emotionally beneficial to go through the horror of rape and then to go through the horror of abortion right after that as some type of solution.
Starting point is 00:53:36 So I'm all for holding the people responsible way more accountable, providing all resources possible for moms who, if they are in that situation. So there is like complete and total support financially. What do that means? abundance of like you know financial support for the child financial support for the mom and everything we need because there's no there's no solving it there's no undoing it and like that's the whole point of like the idea of like we're fighting a battle against evil like we want to stop rape and the saddest part about it is the abortion industry covers it up it is a perpetual cycle of of more violence against women because of the abortion industry not less yeah
Starting point is 00:54:18 I know I look at these things like I look at these things like when we talk about poverty we want to we want to give people money right but we don't no one talks about how do we actually help them find prosperity in their lives right like I came from a very downchrodden area I was one of the few lucky to get out of the community that I was born in I mean we used to say and I've said it before on the show you could leave the doors open at night because the criminals lived in our town they didn't rob in our our town. And, you know, what no one wants, and many people that I know, some of which were friends, especially early in my life, didn't make it out. And went all different paths, many of which
Starting point is 00:54:59 were not good. And what we don't talk about in these scenarios is we talk about, well, how can we get them money so they can survive? But that's just a, we forget that that's a control mechanism, that's a control mechanism versus how do we develop the programs, maybe show, short-term safety nets, how do we develop the systems that allow people to pull themselves out or be guided out, right? There's always just pull yourself up by the bootstraps. I get why some people would be, would get frustrated by pull yourself up by the bootstraps. All good advice. I get why some people would be frustrated by that. But why can't we guide them out? Take their hand, take their hand and help walk them out, right? So that they can live
Starting point is 00:55:42 a lot, whatever life they want to live, but it becomes their choice. And instead, we just want to, just want to gloss over the actual problem, throw things at people, which ultimately just becomes a control mechanism. And then we find ourselves in a country which has an unsustainable birth rate. And we're essentially decimating our civilization in this world that we think that this amazing country that so many people have come behind and built, we're going to run it right into the side of the mountain because we're simply not going to have enough people to sustain it. And it's just, you know, you and I may never saw. one of these problems in its entirety. But I'll tell you what, man, I'm glad that there are
Starting point is 00:56:23 people out there like you who are seemingly taking this, who are taking this challenge on and doing it in a very pragmatic, thoughtful, and faith-based way. And I, dude, I love the fact that you are going right to the source. And like you said, cutting 40 to 100 checks and giving it to the people who are actually going to put this money to work and help people. And And, you know, God bless you for that, my friend. Thanks, man. I appreciate it. You know, it's funny.
Starting point is 00:56:51 I never like to say, like, we're out to change the world. It's like, that's kind of like a hyperbovably. It's like, no, we're here to make a tangible impact supporting life-saving services at pregnancy care centers. It's a very defined niche of good that we're doing. And I think if everyone just finds their defined niche of good, we are going to change the world. But it's not just me.
Starting point is 00:57:10 It's going to be a collective effort of everyone finding their niche of what they believe they're called to and using it for the glory of God. And that's how we make impact. While giving people delicious coffee. That's true. They get to enjoy that along the way, exactly. So people are interested in your journey and are interested in the coffee. Where do they go both for the coffee?
Starting point is 00:57:32 And I don't know if you have any specific content veins around your journey with the business, etc. that you'd like to send them, let them know where to go. Yeah, just our website and stuff. That's where we post all our content. But 7weeks Coffee.com is that you can find us. We're on Instagram as well. we can keep up with our content there too.
Starting point is 00:57:49 Dude, appreciate the hell out of you. Thank you so much for coming on. Yeah, enjoyed it.

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