The Ryan Hanley Show - The Most Expensive Sentence You Can Say in 2026

Episode Date: January 7, 2026

Download the Exposure Protocol here: https://link.ryanhanley.com/exprotocol---Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyWe all say it. A sentence so costly, it drains your ambition, steals your time, and keeps you hiding from your true potential. It’s not about being stuck; it’s about being scared. And it’s time to stop.In this solo episode, I’m giving you the 4-step protocol I developed to break free from the self-sabotage of hiding. This isn’t more motivational fluff or finding your “why.” This is a 7-day tactical sprint to force clarity, build confidence, and get you out of your own way.You’ll learn:The two questions that instantly expose where you’re hiding.Why hiding feels like a smart strategy (but is actually robbing you blind).The 4-step “Exposure Protocol” to take action, even when you’re terrified.A 7-day challenge to build unstoppable momentum.Clarity doesn’t come from thinking; it comes from contact with reality. If you’re tired of waiting for the “right time” and ready to trade potential for proof, this episode is your call to action. Stop hiding. Start building. It’s time to get in the arena.This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today I'm going to share with you the most expensive sentence people say, and I say it too, and every time I say it, it's because I'm hiding. And I'm going to give you that sentence in a minute, but the truth is I say this sentence often to myself, not because I'm stuck, but because I'm scared, just like so many of you are. We're just afraid to admit it, which is why we're hiding in the first place. In this episode, I'm going to walk you through a four-step protocol to stop hiding. And the best part, you can run this in just seven days. This isn't motivational nonsense or find your why.

It's a process that I've developed because something about my nature is that I will hide. And I don't love that about myself. And if you experience the same thing, this four-step protocol will break you free of that. So what we're going to cover today, two questions that expose where we're hiding. We're then going to talk about why hiding feels smart but is really stealing our lives. Then we're going to get into the exposure protocol. that's the four steps, and then I'll walk you through a seven-day challenge that you can use to create the momentum that will get you out of hiding. There's a simple reason that this works.

Clarity doesn't come from thinking. We can't think our way to a clear mind. Clarity comes from contact with reality. Action creates feedback. Feedback creates clarity. Clarity creates confidence, and it's the confidence that breaks us out of hiding. I'm going to say that again action creates feedback you do something you get stimulus back did it work did it not work did it almost work if it worked how did it work if it didn't work why didn't it work that feedback is what creates the clarity the feedback that we get lets us know in the real world the real world of physics not theory not emotions not feelings in the real world of physics what happened and it is the answer to that what happened that creates the clarity

that then creates confidence, and it is confidence that breaks us free of hiding. Now, if you're thinking this won't work for me, I'm too busy, good, this takes like 10 minutes a day. This is, I don't have a lot of time either, so, and I'm not, I'm not a big meditator. I get the meditative state oftentimes from physical activities like hot yoga or going for long ruck walks with no earphones in or even when I'm lifting. so this isn't a big time thing you may also have the objection you know i don't want to look stupid that's perfect because that's the cost of admission you reason you're hiding could be is that you don't want to look stupid and unfortunately to get better at things and to gain confidence

we have to be willing to look stupid you may also say i i need to feel more ready you're not a child you're never going to be ready if you have a figured out past your teens that you're never going to be ready for anything meaningful, then that's probably another clear indicator as to why you're hiding. Okay, so here's the plan. We're going to ask two questions, answer two questions. We're going to talk about why hiding actually works, but not in a good way. Then we're going to go through the exposure protocol.

That's the framework that I created to kind of break free of these moments where I find myself hiding and then we're going to talk about the seven day challenge so let's do a test answer these in your head not performatively not to posture because i can't hear you this is a podcast and frankly no one needs to hear your answers though you can say them out loud if you need to that's fine but you're not you're only answering for yourself for so answering any other way than honestly and authentically would be just doing yourself a disservice and would make this entire exercise a waste of time. So just be honest. Question number one. When you're 80, what is it that you'll regret? When you're 80, what is it that you will regret not doing? What is it?

for me it would be not going all in on this podcast would be work-related thing not taking my speaking career seriously and really stepping up my game and expanding out of the insurance industry which is where most of my gigs are even though I love talking to insurance audiences it would be not traveling I might want to be like a backpack to Europe kind of guy, but I want to see some other places. I've been to 43 of the 50 U.S. states, mostly because of speaking gigs. And the United States is amazing. And I've been to some Caribbean islands, Canada, obviously. But I've never been to Europe. I really want to see Asia. I'd love to see parts of the Eastern Europe and China and Japan travel to those different areas. I love to see

Australia. And if I don't at least hit some of those places, I think I'd have a lot of regrets. And I want to spend as much fucking time as I can with my kids. Because I just, kids are amazing. And I think it's sad that so many people in their 30s now are not having children. I think a lot of it is self-orientation. I think the cost of living excuse is, bullshit. I think that there's an entire generation of humans who are just very self-oriented. I think we taught them to be self-oriented. And that sort of orientation is the reason that they don't want to have children, not cost of living or whatever. And I think that's very sad. I think many people are going to miss out on the greatest aspect of being a human being,

which is having children. And if I don't maximize it, my time with them, then I think I'll have a lot of regrets for that. So those are some things I'm going to work on. Question two, what did I want to change a year ago that I still want to change today? So question one, when I'm 80, what is it that you're going to regret not doing? question two what did you want to change a year ago that you still want to change today and i'll tell you i actually do a very good job with my children uh i haven't traveled but i'm okay with that right now but i'd say the big ones are not pressing harder into my speaking career and not going all in on this podcast i love

doing this podcast. I love sharing the insights that these amazing people that I'm able to get on this show have. I love exposing you guys to new ideas. I'm so curious about the world. I love bringing all different types of people in from venture capitalists to leadership consultants to psychologists to scientists like Brian Keating to people that know about economics and the economy like Carol Roth to psilocybin, you know, therapy experts like Austin Mao, I mean, there's just so many amazing things that go on in our world and we can learn from all these different people, even if you're completely adverse to the idea of ever taking psychedelic mushrooms or psychedelics in general, you can learn from

Austin and his, the way he approaches his business and the thoughtfulness that he has and how he creates an experience for the people that do want that experience, I guess, of a psychedelic trip and to experience what he calls medicine. And I think in many ways it is, I believe that. But I know probably a lot of you listening either don't or just haven't thought enough about it, which is fine. But I love doing this show. And to be honest with you, it has always been a side hustle.

As much as we have north of 200,000 people to listen to this show every month. And I feel so friggin' blessed. Thank you, guys. But I still am not all. in on it. And I'm working towards that because I love doing this show. I love it. And I love you guys for listening. So for me, I think right now, what would I regret? Never giving the full college try to my speaking career and my, this podcast are what I would not regret not doing 80 years from now. And that was something I wanted to do a year ago and still haven't fully done.

so what does that mean when we take this test when we answer these two questions the things that are the same point the way that's the punchline if any of these answers to these two questions are even close you're not confused about what you want you're hiding from it and frankly I have been hiding there's part of me that says like what do you want to be a professional podcaster who's a professional podcaster what are you going to be joe rogue i mean that's the stupid voice in my head that's what it says and i love this i could do it all day could literally do this all day i could talk to people and interview people all day long it doesn't extract energy from me it brings me energy yet i hide from it because i'm worried i don't know i don't even know

what i'm worried about but what i'm not is confused I'm hiding, and I need to be aware of that. And it is the awareness of the fact that I am hiding that allows this protocol to work. It's why these questions are the first two questions that we ask, because if we aren't aware of the fact that we're hiding, if we know exactly what we want and we're not doing it, we're hiding,

we're not confused, it's not that we're not ready, it's not that we're not prepared, it's not that it's not the right time, it's that we are making a conscious choice to hide. We can camouflage it, We can spice it up. We can call it something else, but we're hiding. Because when people are actually confused, when we're actually confused, we explore, we poke at things, we try things.

I'm not sure. So let me figure this out. Let me twist it, shake it, rattle it, figure out what the hell this thing is. But that's not what we do when we're hiding. When we're hiding, we delay. And if there is something that you will regret not doing when you're 80 years old and you wanted to do that thing a year ago and you still haven't done it, you are delaying. You are hiding. But that delay has a payoff.

That's the problem. Most people think hiding is laziness. It's not. Hiding is a strategy because if we don't commit, we don't have to find out of, if we're actually good at the thing. And frankly, that's probably why I'm hiding from the podcasting and the speaking is that I think I have some natural skills and ability.

I've been doing both for more than a decade. I mean, I've done 400 plus keynotes. But if I want to ascend, I have to take my game to another level. And I think there's some part of me that's worried that if I take this thing and stick it into fifth gear, I'm not going to have the same speed as everyone else, the great.

And that's a problem because there's no requirement for me to be as good as anyone else. There is only the requirement in my contract with God that I work to be the best version of myself. So we get to protect the thing, the idea of the thing, by hiding. Hiding allows us to protect the idea of being a podcaster, of being a speaker, of being an author, of being a great husband, of being a great parent, of being great at golf or bowling or pickleball or whatever the hell we're into. We hide from it because then the idea gets to sit there like this pristine, amazing little thing that we can think about and talk about someday, someday, someday, and it never happens.

Because what we're really protecting is our identity. Because as long as we're almost doing it, we never have to worry about being judged as to whether or not we're great. So we can keep believing that we're the kind of person that could be great at that. And we have this little thing because we're almost doing it. Well, if I went all in, I could be awesome.

fuck that potential feels incredible because potential can't be judged your potential for something feels incredible because we don't judge potential only execution gets judged so we live in this state of i'm still figuring it out i'm waiting for the right time i just need i just need to be ready i'm not ready when i'm ready i'm ready i'll go. But that's just an addiction. That's an addiction to hiding. Hiding lets me feel special without being seen.

When we hide from something, we live in its potential, and we never have to actually be seen doing the thing because we're not going 100%. It's a side hustle, a side quest, whatever you want to call it, a hobby. But you just said that that thing, you'd regret not doing it. at 80 and it was something you told yourself you would do a year ago and you still haven't done it today maybe it's getting in shape getting rid of that dad bod beer belly gut that you have which isn't that you're getting older it's that you're getting lazier you're hiding from being in shape because what if you work your ass off and you still don't look as good as you thought you

would detach from the output come see life doesn't pay out on potential that's the thing that's the problem if life paid out in potential then we would all be rich because we all have this thing that we can potentially be amazing at but life pays on output it pays on execution and output is violent to the ego because every bit of pure execution can be judged. Output produces receipts. And what if, God forbid, those receipts don't measure up to what we want. God forbid we give 100% of ourselves to something and it doesn't work out the way we thought.

So we hide. I know that's why I hide. so let me just clean this up a little bit here life is hard not as a vibe but as a fact if you think anything else you're either lying to yourself or you've been lied to and you believed it and in either scenario you are wrong if we don't choose a direction we drift if we drift long enough we end up somewhere we don't want to be. And the world doesn't punish with lightning and fire and brimstone. That's old school God.

Life just punishes what wasted decades. New Testament God just lets you waste decades of your life hiding from the thing that you really want to do. so we don't need to be nice we need capacity capacity to act capacity to say no to the bullshit that doesn't matter

that keeps us from doing the things that do capacity to be disliked capacity to be wrong to miss to fail in public and to keep going anyway a harmless man isn't a good man.

The good man is the monster who knows how to control it. The good man goes out into the arena and gets bloody and beaten and beat up and bruised and battered and gets back up and does it again. The harmless man isn't a good man. He's just untested.

You know, someone once said to me, self-control only means something if there's something to control. If you're sitting in your comfort zone with no true obligations, no true passion, purpose, you're just going through your 9 to 5, punching the clock, stamping your TPS report, sliding them across the desk. you don't have self-control. You're not disciplined. You're just coasting, and it's easy. It's comfortable. Self-control comes from having a really hard goal that most people would never set for themselves

and then diligently sticking to the routine that makes that a reality self-control only means something if there's something to control okay so i promised you a sentence that we all say to ourselves i just need more time i just need more time if only i had more time if there was time i would do that if i had time i don't have time you don't understand i have kids I have a full-time job. You don't understand.

I don't have time. I'm married. I don't have time. I have family that's nearby. I don't have time. This sentence has cost me more than failure ever did. Because more time doesn't remove the fear. It doesn't remove the pain.

It just makes the fear seem comfortable, right? or just the thing that I'm hiding from, if only I had time, it's a perfect excuse that everybody will accept. That's why it works so well, because everybody wishes they had more time. You know how you told yourself, you always wanted to learn the piano?

Only if I had more time. Or I would be that thoughtful husband or wife. If only I had more time. I'd love to pick my kids up from school if only I had more time. That business that I fantasize about before I go to bed every night, that'd be great.

If only I had more time. And if you've been saying that for a year, you're not being careful, you're not being smart. You're being a coward. It's cowardice. myself included when I find myself hiding from things

I'm not being smart careful a diligent human I'm being a pussy I'm being a coward I'm being weak I'm letting the voice in my head

I'm letting the resistance win so now let's replace that sentence with a better one what's one rep i can do today one rep you want to start posting on linkedin more to build your personal brand but you don't have time to write posts just write the hook today that's it just write the opening sentence today just write the opening sentence that's it just today just write the opening sentence

tomorrow write the first paragraph the day after that build tension. The day after that, put in your open loop. The day after that, answer the question. Solve the problem. Provide the value. The day after that, write your CTA. The day after that, go back and edit the whole thing.

The day after that, post it. Now you got a post. Orion, that's just one post. It's one more fucking post than you had today. You needed time. You're telling me you can't write one sentence a day to get your post done. to get your brand going

because all you need is one good post my friends you don't have to post every day one good post one thoughtful meaningful post one post that lets people see into your soul that that that digitizes the soul of you or your business that they can connect you that they can grab onto that's all you need

and do it again maybe after you've done it once you realize it's not really that hard and you write your opening hook and your first paragraph and maybe you put your tension in there and your pivot or your open loop depending on what structure you're using and and you get halfway done and now instead of seven days it takes four days and you realize geez it's man I'm this isn't that hard now I can do it in two days now I can do it in one day now I can do it in one day now I can do it In 25 minutes when I wake up and I'm drinking my morning coffee, I can bang out a post

that helps push my personal brand out into the world and helps me connect with more peers and prospects and colleagues and establishes credibility. What's one rep you can do today? Because that, my friends, is how hiding dies. So this whole episode has been about four steps. order. No freestyling. Step number one, name the arena. Where am I hiding? Is it your body? Fitness? Is it money? Is it your marriage? Your business? Is it a hobby? Maybe it's just a feeling like discipline. You just want to be a more disciplined person. Pick one. Not five, not two.

Not 3,700. One. You get to pick one. If you try to pick more, all you're doing is continuing to hide. Step number two, choose one daily exposure rep. Exposure isn't a personality trait, it's reps. Pick one rep you can do daily. Make the call that you keep delaying. Ask for the sale.

Apply to the job. Have a conversation that you've been involved. avoiding share your opinion and stand your ground do the hard task first what's one rep that undeniably the excuse i don't have the time or i need more time can't be used against just one rep just one you hate cold calling you're a salesperson and you hate cold calling i get it i hate cold calling i developed an entire sales structure i developed an entire business, rogue risk, around the idea that I hated cold calling. So I generated a massive amount of leads via, you know, YouTube and inbound content marketing and developed an entire

sales structure that didn't make it so we didn't have to cold call. But let's say cold calling is part of your business and you hate cold calling. Just make one. You have time to make one cold call. Everybody has time to make one cold call. Most likely the person's not going to pick up anyways but you did it all that fear that you're in your body all the procrastination all the hiding right the phone's ringing your heart is going boom boom boom and and you make the call and the person picks up great i don't pick up whatever you made the call you have time to make one call you have time to do one thing it's got to be measurable right the thing can't be work on my business because that's not a rep send

10 outreach messages, have the tough conversation by 5 p.m. train for 30 minutes. Has to be measurable, one thing. Now step number three, now we add in the stakes. Private goals die in private. You got to share your goal. So add the stakes. Tell somebody that won't let you slide, an accountability partner. It can be a best friend. It can be your spouse. It can be a colleague, a mentor, anybody, but the person has to be able to be honest with you and they have to be willing to hold you accountable, all right? Schedule a real deadline and then create consequences. No stakes associated to the task means you can quit quietly, make excuses to yourself, negotiate with yourself, and then show up the next day and not do it

again, and then you're right back on the treadmill of hiding. we're trying to get you out of hiding. So stakes could be something as silly as 20 push-ups. Right? It could be if I don't, every day that I don't do my rep, I got to come home and in front of my family right before dinner starts,

I got to do 20 push-ups so they all can see me. Could be that? Could be, I don't get to have sex with my spouse until I do the thing. That could be one. I mean, that would surely motivate me. but you've got to have stakes.

They don't have to be anything wild. It just has to be something that you don't want to do. And if you can tie it to something fun, like push-ups or squats, air squats, or jumping jacks, or something, that maybe makes you look a little silly in front of the people that you're doing it, but it's getting your body in shape too? Well, that's perfectly fine.

But there has to be stakes. Because even if the stakes aren't that dire, the fact that there are stakes will psychologically trigger you to push to do the thing because you will feel a sense of shame in yourself when you have to do the thing

that when you have to do the stakes when you don't do the thing and now you have to when you don't do the rep and now you have to yield to the stakes of not doing the rep even if it's something silly like 20 pushups the whole time you're doing the 20 pushups you're going to be like

what a stupid son of a bitch, why didn't I just do the thing? I got to do these stupid push-ups. And it's motivation to not miss on your rep the next day. I use push-ups a lot because I like to be fit. And I do enough push-ups during the day or, you know, exercise in general that when I have to do extra push-ups, while it's not, you know, 20 push-ups isn't like this huge challenge, it's like, I don't want to be doing this.

Like, why didn't I just do the thing? Why didn't I just do the thing? what is wrong with me and then i'm like i'm not doing these stupid pushups tomorrow and it forces me to do the thing now this is the rule this is a rule i have ship first then get clarity that thing just go do it do the one rep do it you're not going to be confident if it you're not going to be confident. If it's something meaningful and important to you, you're not going to be confident, but do one rep. You're not good at writing LinkedIn posts. Write a hook. Use chat GPT to help you write a hook. Practice writing hooks. Do one hook every day for 10 days and before you

ever publish a post, before you ever work on your second sentence, just work on 10 hooks and see which one you like the best. You could write 10 hooks and make an entire post out of it, where you say, like, I want to write more on LinkedIn, but I'm kind of uncomfortable writing. I haven't done it before. Here's 10 hooks that I wrote for posts that I was thinking about. Which one do you like the best, guys? That post would most like blow the up because people would want to come and help you and they'd want to give their opinion and they'd want to share your expertise on writing hooks. And all of a sudden, you get all this feedback. And now that's, sense of fear and anxiety that you had about sharing your opinion,

it's gone because you now know there's all these people there that are willing to help you. Ship first, get clarity. Ship first, get confidence. Ship first, earn your identity. If we wait until we're ready, we'll wait forever. That's the whole point of this exercise. We're hiding from the things that will meaningfully move our life forward.

Because ready is usually just code for I'm scared. Not being ready. It's just code for I'm scared. Not being ready is just code for I'm scared. That's all it is. I'm not ready yet. The situation isn't right.

The moon hasn't aligned in the sign of Aquarius, and I've been waiting for that before I start this new project or hobby, or I actually start paying attention to my partner, or, you know, I sit down with my kids and put the phone away and don't just smash my face in my phone all evening because I have so much anxiety because I've been hiding from all the things my entire life that I actually meaningful that would create purpose. So I just smash my phone in my face with a beer at the end of the night so that I don't

have to deal with anybody and I can just excuse myself away and waste decades. And that's no way to live. I don't want to live that way. Fear doesn't disappear from thinking about it. It disappears from reps, from action, from progress. fear goes away through the work it's the work

that crushes fear it's the work the first time I ever went out on stage I was scared to death it was the national young agents big eye event in San Francisco I think in 2011 or 2012 I can never remember

I was scared to death I never been on a stage before ever and they asked me to speak and i was like okay i'm going to say yes to that because that sounds fun scared of death today the fear is still there every single time i walk on stage the fear is still there except i have taken so much action towards becoming a better speaker not the elite speaker that i want to be someday but a much better speaker that i'm able to turn the that fear into excitement. Fear and excitement light up the same neural pathways in our brain, which means whether we're excited about something or we're fearful about that thing is a choice.

It's a choice. You get to choose. Now I'll tell you that choice becomes much easier when you've put in the reps. So here's the seven-day stop-hiding challenge. Seven-day stop-hiding challenge. This is how you take the exposure protocol that we just went through, the four steps, four steps that we just went through, right? Name the arena, name the thing that you have to,

that you want that you need to stop hiding from. Choose one daily rep, one daily, exposure add stakes to it and then get the fuck after it that's the exposure protocol now here's a seven day challenge i'm put in front of you do it don't do it completely up to you obviously i cannot marry you at my way through the interwebs of that you're listening to this podcast on and force you to do it so this is a choice you have to make but if there's something you're hiding from and it can be something small you could be hiding from multiple things i am so you don't have to pick the biggest thing first right work the muscle work the reps

pick it pick something small like i said like like posting on linkedin more regularly or or doing youtube videos or just walking in the door and not being an asshole to your family every day pick one thing and it doesn't have to be the biggest thing but pick one thing you're hiding from one rep every day for seven days pick the arena define the rep that's day one you don't even have to do anything day one just just pick what it is we continue our linkedin example i'm going to post on lincoln i want to post on lincoln that's what i want to do define one rep i'm going to write the hook for a post and then day two write the hook It's it. Just write it. It's mostly going to suck.

Even if you use chat GPT, unless you know how to properly prompt chat GPT, and if you want to know how to create influence and leverage through AI in your personal brand, just go to Findingpeak.com and subscribe to the paid membership. I have all kinds of prompts in there that will help you refine your voice, create Instagram shorts that, you know, dynamically take your ideas, your premises, and turn them into really well-crafted things. So go to Findingpeak.com, subscribe to the newsletter regardless. It's free.

And then if you want some of the deeper stuff, I think it's like $17 a month or something. It's like nothing. So day number one, we're picking the arena and we're defining what the thing is we're going to do. We're going to get really good at writing hooks. We're going to do that through one hook a day. Day two, we're going to do it. We're going to write that hook. Just write one.

Write one and stop on purpose. You're going to be like, that was easy. No shit. Day two, or day three, sorry? You're not going to want to do it. You're going to immediately create an excuse. Write one more hook. You're going to go, that was easy.

No shit. Day four. Do it again. maybe you feel like at this point you're like I've already done two i want to write the second sentence don't write the second sentence all that really matters in most linked in posts is the hook anyways get really good at the hooks the rest of it will shake itself out so you're working on hooks day five do it again day six do it again day seven you're probably going to be halfway decent at writing hooks because you're not going to listen to me about just doing one you're going to

write a couple and you're going to take those hooks and you're going to put them into chat GPT and you're going to go rank these hooks by virality on LinkedIn for my industry, insert your industry and explain your ranking. Let me say that again. In this case, you know, write your hooks. By the end of this, you should have six. Day two, three, three, three, day four, day five, day six, day seven, you have six hooks. And you're going to take those hooks and you're going to put them in chat GPT. And you're going to ask chat GPT to rank order those hooks by virality on LinkedIn for your industry, insert your industry, and then explain the reasoning behind the ranking.

Go. And now you're going to learn. And I bet what you find is you're not a. bad as you think. Guess what you won't be scared of doing anymore? Writing hooks for LinkedIn posts. And that's step number one of not hiding. And then that, for whatever your thing is.

If it's fitness, if it's going to the gym, right? I want to work on my upper body strength. Awesome. I'm going to have three days a week. I'm going to do upper body exercises. at the gym. Awesome. Go to the gym.

Maybe you don't have a program the first day. Play around with some different, you know, do some dumbbell bench, do some military press, dips, you're going to work on curls,

pull-ups, like just do it sloppy. It doesn't matter. Just do it. And the next day, you're not going to want to go to the gym again, but go.

And maybe you just do push-ups, right? Just do push-ups on the floor, upper body strength because you can't make it to the gym that day. And then you're going to feel, like you don't have enough time. So just find a place to do, you know,

tricep extensions on the side of a couch or find a, uh, something that you can curl in your house. And curling is really easy. You can, you know, basically anything you can hold on to with any kind of weight you can do curls with. And yeah, it's going to look crazy. And then do it again and do it embarrassed and do it when you feel numb and do it when you feel behind. And then all of a sudden you'll realize, holy crap, I actually have a little bit of upper body strength. And it's only been a week. Your arms are going to hurry your your arms are going to hurt, your shoulders are going to hurt. You're going to be sore, but you're going to be stronger than you were.

And you'll have proved to yourself that you can go to the gym. And now you're not hiding, at least not as much as you were before. We're detoxing from comfort. That's what we're doing. This protocol detoxes us from comfort. So here's the rub. hiding is me protecting a version of myself that doesn't exist the future me the someday me the once i'm ready me that version of me doesn't exist the future doesn't exist

we're not talking quantum theory and all that kind of crap right now probably does but it doesn't matter the purposes of a conversation today we don't build that guy by planning We build them through exposure, through reps, through action. We don't need better personalities. We don't need to change who we are. We just need better patterns. Patterns of action. It doesn't matter that you have doubt or fear or you lack confidence.

Take action. Action begets confidence. Action begets confidence. Action is the answer. Because the world doesn't reward the most acceptable voice, the most acceptable answer. It rewards the undeniable, the unstoppable, the completely fucking unreasonable. An undeniability, it's built the same way everything else is built through reps, through action, through exposure.

So here's the rub, my friends, I'm done hiding, not because I'm fearless. Trust me, I am riddled with fear and anxiety. But I refuse to let that shit stop me from getting where I want to be. I'm tired of paying the price of not having what I want. And I hope after listening to this, you are too. And use the exposure protocol. Use it. I'll have it in a written form.

If you just go to scroll down, wherever you're listening to this, I'll have the link below, click it, I'll have it for free. Google Doc, you can get it, you can see it, you can use it. I promise you, it's just, it's the first push down the hill of the habit of action. That's all it is. But the exposure protocol works because it shows you that small little actions give you the same amount of positive reinforcement that trying to wait for some big mega action does and when you feel that fear just remember it's a choice fear is a choice

the same exact neurons are lit up whether you're fearful or you're excited which means it's a choice it's your choice so the next time you feel fear tell yourself you're just excited harness that energy towards your one rep. Make progress. Take action. I fucking love you guys for listening to this show. This is the way. I'm going to be. I'm going to be able to be. I don't know.