The Ryan Hanley Show - Why Men Are Losing Their Edge — And How to Get It Back

Episode Date: May 15, 2025

Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link....ryanhanley.com/youtube Former Navy SEAL Garrett Unclebach joins Ryan Hanley for a raw and powerful conversation on masculinity, modern purpose, and what it takes to reclaim your edge in a world built for comfort. From SEAL Hell Week to the boardroom, Garrett breaks down why most men are stuck, soft, and spiritually lost — and what to do about it. Connect with Garrett Unclebach Website: https://theimpossible.life/ Instagram: https://www.instagram.com/garrettunclebach/ 💥 Topics include: Why the modern man is losing his edge The difference between purpose and pleasure How AI and outsourcing are making us dumber Faith, fatherhood, and fighting dragons SEAL lessons on suffering, sacrifice, and success Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside Shortform - The World's Best Book Summaries: https://link.ryanhanley.com/shortform Taplio • Grow Your Personal Brand On LinkedIn: https://link.ryanhanley.com/taplio Kit: Email-First Operating System for Creators (formerly ConvertKit): https://link.ryanhanley.com/kit

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Starting point is 00:00:00 We're so we're in the middle of our seed round. We're looking for three. We have mill check in hand in bank already all like 25 to 100 checks. And then we're looking for about a million and a half. If you just start. Yeah. Yeah. So, yep.
Starting point is 00:00:13 So we got that first million with a lead, which is great that that basically puts everyone at ease. Already have a couple of the strategic in. We're going to collect those all at once. I'm doing the rounds on the funds. I'm trying to stay in this round inside the insurance industry because insurance, particularly property casualty insurance, it's so nuanced, dude. There are certain things about the insurance industry and particularly property casualty
Starting point is 00:00:43 that are just like, it only happens this way in this space. And I've been CEO of fitness companies, I've been CEO of tech companies, I've been in business for a while, done a few different industries. But this space, which for some reason I keep coming back to over and over again, I've been technically in it for 20 years now. Like there are just certain aspects of the business that if you don't know how they work, you don't understand why you have to do certain things. Right. And I've raised money from people outside the industry before and it tends
Starting point is 00:01:16 to not work because they get very frustrated. And it's like, guys, we're not selling t-shirts, right? Like this is, you have 50 different states with 50 different regulations, you have 5,000 carriers, every single carrier has a different process for how you work with them, everyone pays differently, everyone's product is different, you then have 36,000 independent agencies spread out the country who all work in different ways,
Starting point is 00:01:39 who all sell different things, who all have different issues. Like, there isn't like a one size fit all solution. So you have to build your products in a way that matches that particular unique characteristic as one example. And so we're trying to stay in the industry which limits our pool of investors,
Starting point is 00:01:56 but I think we'll be able to get it done pretty quickly here. No, but it does matter who you raise money from. I do a lot in the VC space, just defense tech. I'm in the middle of a $500 million raise right now. Yeah, that's a little different than what we're doing. I'll send you a link over email to our latest press release. It's a bunch of guys from Tesla and Derol doing advanced manufacturing. Dude, I love what Angel's doing.
Starting point is 00:02:20 I had lunch last week with former Secretary of Defense Robert Gates, if you remember him? Yes. From the Bush Obama era. He's the only Secretary of Defense who worked with both Republicans and Democrats, one of the most brilliant people. He said it is the most perilous time in American history since World War II. I firmly believe that. People have no idea of that, but that's where we are today. And it's because of manufacturing. China's outproducing us 10 to 1. I had a conversation with a good buddy, been friend for 25 years. Super smart
Starting point is 00:02:49 guy. Anytime I'm raising for any company or whatever, when we get to the strategic part of it, there's a group of buddies I always just offer it to. Dude, throw in 20,000 if you want. Just, you know, if I can make you some money, I'd love to do it, you know, whatever. So we're having, we're talking last night on the phone and we get done with that portion of the talk and we, you know, kind of swings over to like life and stuff. And I'm very interested in like politics and what's happening in the world and very pro America, very pro, you know, especially where we're kind of headed now versus where we were headed. And I just like I find it intriguing. Like I'm just interested in it, you know, and, and, and he was like, I don't even so I mentioned something
Starting point is 00:03:34 that would be like, base knowledge for you and me, I can't even remember what topic I brought up. And he like, had no idea. And I said, bud, what do you mean you don't know what I'm talking about? And he's like, I don't pay attention to any of that shit. And I'm like, dude, you have two kids, you have a wife, you own a business, right? Like, how do you not at least have your periscope up a little on what's happening in the world, right?
Starting point is 00:04:02 He's like, oh, I find I'm happier if I just don't know. And that, it dawned on me in that moment. Not that this isn't something I thought about in the past, but like it really hit me hard. Cause this, he used to be like, when we first got done playing baseball, we all moved to Washington, DC. I wasn't interested in politics at the time,
Starting point is 00:04:18 although I wish I was, cause I probably would have gotten involved. I just find politicians fascinating for how fucking nuts they are. This guy's a former press secretary for a Senator, right? His first job out of college was as a press secretary I probably would have gotten involved. I just find politicians fascinating for how fucking nuts they are. This guy's a former press secretary for a senator, right? His first job out of college was as a press secretary for this, he was a horrible liberal senator out of Minnesota who didn't even last, he lasted one term and he was gone.
Starting point is 00:04:36 But he, I was like, how do you not know? And I think that mentality of people just, there's so much stuff going on in their life. And a lot of that is problems that they make themselves That they then can't even handle thinking bigger, which is how we find ourselves in these fucking positions I appreciate the entrepreneur mentality of like hey, I'm just gonna put my head down and focus on my thing But it is that's a limiting mindset when you have a mindset like that because what your friends doing that's a limiting mindset when you have a mindset like that because what your friends doing most people live their lives doing one of two things either running from pain or running towards pleasure right when you're running
Starting point is 00:05:12 towards purpose that's when you're focused on like man what's the what's the one thing that I can be a part of that I can continually be a part of bring more people into and that involves community that involves country I would say your friend may be very focused and might be very effective in the short term but when you get what you want, when you get away from the pain then you start to find emptiness which is the most demotivating thing in the world. Yeah it's like you can only play so many rounds of golf and I love golf. I'm not one of those guys who hates golf. I love it. I find that discipline associated with the sport to be that that's what captures me, you know
Starting point is 00:05:48 I mean, I'm not there for the beers and laughs although those can be fun, too But those aren't even my favorite rounds, right? I like the focus that it takes to get through a round navigate a course I find it very intriguing but you can only play so many rounds of golf and It's like what do you do now? Right? Like what's what's the thing now? And I just say to myself like I hope it never happens but if I got to defend my people I'm coming with max effort to defend whoever tries to fuck with my people. I stay physically fit. We call it the overwhelming force of action. Yes. Yeah. If you shoot at me I'll drop a bomb on you. Yeah.
Starting point is 00:06:25 But it's Edmund Burke. This is like the quote that sparked me into the military at a young age, and I would say it's relevant to your friend. Edmund Burke said, evil prevails when good men choose to do nothing. Yeah. Dude, this might sound trite,
Starting point is 00:06:38 but I think it's relevant. At some point in the early 2000s, we lost the social contract that if you say some stupid shit, I get to punch you in the face. When I was growing up in the 80s and the 90s, there was a social contract that if you're out on the wiffle ball field or the basketball court or recess at school, and you said some stupid shit and you crossed a certain line with that individual, there was a consequence for that action, right? You write a check, you're gonna have to cash it.
Starting point is 00:07:09 Right. At some point, that social contract got broken. I'm sure there are people smarter than me that know when it was, but it happened sometime between 2000 and 2010. And I firmly believe that that, with a whole bunch of other, we'll call them unspoken social
Starting point is 00:07:26 contracts that were created that have destroyed, like particularly men's disposition for for aggression and defense of what's theirs and what's right, right? Like somewhere in there, men started outsourcing that to faceless, nameless entities. There's been a long run of outsourcing, and I'll tell you where it really started, is in the 70s, which is the beginning of like, if you look at stock market growth,
Starting point is 00:08:01 the 70s is where all the big pension funds, big index funds begin and people they don't invest they just put their money in an index fund they put in the S&P and it'll just perform for me and that what that created is the shareholder society where you have people who have subjugated their capital, they've subjugated their values and now they've subjugated their parenting, they've subjugated their beliefs. now they've subjugated their parenting. They've subjugated their beliefs I don't want to have to do the work somebody else will just do it for me when you put your money
Starting point is 00:08:30 Into an index fund and just say hey you guys make me the money you might get a good return But you've also lost the ability to invest in moral things Dude, and I think this applies to our current time with AI I was reading an article or an essay I guess that Paul Graham wrote where I thought he was right on the button with this and to our current time with AI. I was reading an article or an essay, I guess, that Paul Graham wrote where I thought he was right on the button with this. And I don't agree with everything Paul Graham says,
Starting point is 00:08:50 but I do think he's incredibly intelligent guy. And he wrote this article, it was titled, Rights and Right Nots, right? That was the title. And I'll link it up in the show notes, guys, so you can go check it out if you're interested. I just assume we started the podcast at this point, so we'll just keep rolling. There are going to be people who utilize AI to be better at what they do.
Starting point is 00:09:09 Awesome. And there are going to be people who outsource what they do to AI. And he said, neither is necessarily wrong, except for the fact that the individuals who completely outsource the skill to AI are going to lose the skill. And now all of a sudden you will reach a point where you can't write. You don't know how to articulate a thought. You don't know how to make a convincing argument or get someone to buy something or know how to negotiate because you have outsourced everything. I can wrestle with AI and say when it writes for you and say, I don't like that. But if you don't have a basis to wrestle with it against,
Starting point is 00:09:46 you just get whatever it gives you. And I think that goes to what you're saying about the shareholder stuff. People don't know how to analyze a stock or analyze a company or even. It comes back to the economic principle of there's no free lunch. Yeah.
Starting point is 00:09:58 And at the end of the day, if you want something to be easier, there's a cost associated with that. AI is great, but you cannot outsource your function. One of the core skills that's going to be around in 2030 is still the ability to problem solve and the ability to creative think. And if you just give everything away to AI, you're not going to be very valuable if all you can do is write prompts. Yeah. And the other thing too is AI can't think nonlinear.
Starting point is 00:10:26 Maybe it will be someday. But essentially, that's AGI, right? You can listen to Sam Altman, and you listen to other people where we are at. I'm sure we're closer than we think, but whatever. It doesn't matter. I don't know that for sure. I know in our company, what we're building,
Starting point is 00:10:41 we're not open AI level tech, but we're pretty close for our deep vertical niche, you know, we're doing stuff, we're building all agentic models, which is fascinating tech and it's really fun. But like I wrote this post on LinkedIn today. And you know, basically the idea was this, that this whole concept of while AI can think linearly and that's great, we as humans are the nonlinear problem solvers and we can't we can't outsource that skill, right? A couple of the comments were like well humans, you know, just think and I'm like no you're missing the point AI
Starting point is 00:11:16 Can't think at a second level today for the most part Humans that don't think at a second level are just simply lazy, right? those are two completely different things. And because you don't want to take the time to think deeper about a topic and go to a second or third level, does not mean that you should outsource all of that ideation to a computer and just expect it to produce the right answer. Again, you're losing that skill. And that's what I keep trying to push, particularly to the insurance industry, because I'll tell
Starting point is 00:11:44 you the industry that I work in the insurance industry is particularly susceptible to tools AI drastically removing the need for humans in places where they have been necessary and you know my pitch to them is always whether I'm doing a keynote or whatever this is a massive opportunity but we have to keep the humanness of your business or you will lose it and then you are just like everyone else. Yeah, and I would also compare it to technological literacy. Let's start with the beginning of literacy.
Starting point is 00:12:16 Just because you knew how to read does not mean that you know how to comprehend. You do need to have the ability to read, but then you need to know how to be able to use what it is that you've read. That's the beginning of literacy. You and I grew up in an age of expanding technological literacy. It wasn't hard for us. We were teenagers, we were in high school when cell phones are becoming a thing, and so it was kind of automatic to us. Where we could, this is the first time for you and I that we're looking at AI and
Starting point is 00:12:41 saying, man, if I don't learn this stuff, I'm going to fall behind. So you have to have this mindset of one, I want to engage in what's new and I need to grow my technological or artificial intelligence literacy, but also there's a responsibility on my part not to just understand the tool, but to know how to use it well. Completely and utterly agree. And this is actually a point that I make in my keynotes too, particularly to insurance agents because they tend to be, and for those of you who aren't in insurance, use this example as a microcosm.
Starting point is 00:13:09 There might be some similarities to whatever industry you operate in, but the insurance industry in particular tends to be technological, late majority or laggards, right? And they vote and because they base that on risk averse, which is all nonsense. It's just the nature of the industry and I don't want to bore everyone with those problems. However, my point is, I firmly believe that AI is the first piece of technology that has been brought to humanity, but certainly to our industry, where the early adopters who gain the expertise and the ability not just to use the tools, but understand where the tools fit into their business.
Starting point is 00:13:45 They will create so much distance between themselves and the laggards that the laggards are going to struggle to catch up. Right? Because each new advancement in AI, those early adopters who've gone through the pain of figuring out what works, what doesn't, how to implement it, how to train your people, etc. They're just going to get exponentially better with each advancement. And you're not going to be able to outpace them and catch back up. There's a real chance that it will marginalize a significant portion of that space. And it's hard to get that through people's heads. They're like, well, I got to do this and I got to do that.
Starting point is 00:14:18 And I have all this busy work to do. And if you could pull back for a second and take a broader view, there's so much opportunity. And I struggle whether or not I want to be in the convincing game because I kind of don't like that game but it feels like a message that needs to be shared because surprisingly there are so few people sharing it. It's hard to make people be hungry. Yeah. Even if someone's not hungry you can cook them great food and they're still not interested. Yeah. But for those that are hungry they'll go out and get it. That's what it takes in the AI field. It's what it takes in any field to
Starting point is 00:14:48 stay at the front. You see the same thing in battlefield warfare. The stuff that guys were doing when I was in 10 years ago, it's way different now. The warfare is completely changed and if you're not paying attention to the tactics at the very front, you fall behind so quickly. If you want to be at the edge, that's for the people who are hungry. So if you're listening to this and you wanna be great, those are the people that I like to talk to, people who want the best, not just people who wanna be good,
Starting point is 00:15:13 you do have to have that hunger to stay at the front. And it takes a lot of effort to do that. So Garrett, I wanna change directions a little bit here. So much of your work is coaching and teaching and training and helping people become the best you have. You operate at a very high level. You have some incredible people you're explaining how one of your coaching clients, you help them come up, now you're doing a podcast with them and they have all these incredible contracts and all this kind of stuff. I'm really interested how, like, what framed your
Starting point is 00:15:48 belief structure, your mindset that you use to approach to business right you have military career faith is a big part of your life what were the inspirations or what helped you frame like when you look back you're like these were the experiences these were the ideas or these were the people that really helped me frame the filters I use to operate in life on a daily basis. Yeah, let me tell a little bit of a story here. Please. So I'll Tarantino a little bit.
Starting point is 00:16:13 I'll start in the middle or the end and then I'll go back to the beginning. When I was towards the end of my SEAL career, I spent a lot of time with tadpoles. A colloquialism for Navy SEALs is frogmen. And so the guys who want to be frogmen, of time with tadpoles. A colloquialism for Navy Seals is frogmen and so the the guys who want to be frogmen we call them tadpoles. They're wannabes. We'll see if they become frogmen or not. I spent a lot of time with tadpoles and I enjoyed mentoring those guys. I spent a ton of time with them. Any free time I had I poured into these guys and eventually they would all ask me the same question, right? They would all ask me, hey do you think I'll make it? Some people would ask me after a week, some people would ask me after six
Starting point is 00:16:48 months. And what I would say to all of them is if my opinion matters to you, you probably won't make it. And in fact all the time that we've spent together has actually had very little impact on whether or not you'll make it. I've just been trying to make you a better man. In the unlikely event that you make it to the SEAL program, I hope you'll show up as a stronger man. In the likely event that you quit or fail out of the program, you're gonna have to be a strong man to deal with that because it shatters your world when the dream that you had is ripped away from you. But in that lesson with mentoring these young guys, I discovered that every man and every
Starting point is 00:17:24 woman is asking themselves the same question. and that question is, am I who I think that I am? We all think something of ourself and we're looking for mirrors, we're looking for reflections that can tell us that I actually am that person. So let me answer your question by going back a little bit to the beginning of my story. I jumped into SEAL teams in a little bit of a non-standard way or into SEAL training in a non-standard way. I saw the Discovery Channel documentary, Buds Class 234 on YouTube and two months later I had a contract to go into the SEAL program.
Starting point is 00:17:55 The first SEALs I ever met were my instructors. That's not the standard story for a lot of people. Most students, the average age is 24 years old in the SEAL pipeline. Guys who have been mentored by a SEAL for three, four years, spent lots of time preparing athletically. I always tell people I thought I was an athlete until I met one. I was a good athlete in high school, which means you're not very much of an athlete. If you're not a great, exceptional athlete in high school, you might be a good athlete. So anyways, I made it to the, started into the SEAL program with a lot of confidence.
Starting point is 00:18:28 My recruiter, the guy who recruited me into the Navy, he said I was the most arrogant kid he'd ever talked to because I walked into his office and I said, I need you to write me a SEAL contract. And he said, well, you know, look, we gotta test you, we gotta do all these things. I said, okay, I'll take the test. I'll fill out the paperwork.
Starting point is 00:18:42 Then I came back and he wanted me to do different programs. I said, I'm not interested in any of that. Are you the one that's gonna help me or do I need to go to another recruiter's office? Like I had to convince him to write me the contract. So then I get into the Navy, get my SEAL contract, and I face nothing but discouragement. My roommate, through the beginning of the SEAL program,
Starting point is 00:19:02 this was his second time to SEAL training. He had quit earlier. He was his second time to SEAL training. He had quit earlier. He was the number one athlete in our class and his dad was a Master Chief Navy SEAL. So this guy, how great, you would think that's great. Man, this guy has a lot of experience, knows about this program. Well, he told me every single day, Ryan, he'd say, Uncle Bach, you have no chance here. I was in the bottom third of our class, athletically, was not great in that category, and he was number one. His dad was a famous Navy SEAL.
Starting point is 00:19:30 You'd think he would know all about the program. So fast forward a little bit, we'd make it to San Diego, and as soon as we get to San Diego, this is where SEAL training happens. The first day that we're there, I see this class that has finished Hell Week. Hell Week is one of the most difficult parts of SEAL training. You stay up for five days straight, it starts on a Sunday night, you go all the way until Friday,
Starting point is 00:19:52 you'll sleep for one hour Wednesday and for one hour Thursday. And in that time you'll run over 200 miles, the majority of that is with an inflatable boat on your head. I could go on and on about how brutal the training is, it's tough. boat on your head. I could go on and on about how brutal the training is. It's tough. And I saw this class that had just finished and they looked like they had been run over by a bus and then the bus pulled over them and then backed over them again and then pulled over them. These guys could barely walk, they're on crutches, guys are coughing up blood. I mean it crushes you to go through this and when I saw that I immediately got a picture of what I wanted and I said to myself I'm gonna make it through this program but I won't
Starting point is 00:20:29 look like that when I finish and I faced all kinds of discouragement people telling me hey you don't belong here hey you're not good enough we finally get to hell week which is you know I'm fast-forwarding through a lot of the pieces here but we finally get to hell week I'm one of the youngest in the class I'm one of two guys under 20 years old who makes it to this point and Don't have very many friends at this point the guys who had been my friends that all quit I wasn't a top performer so I wasn't well looked at right before we're about to start Hell Week my boat crew We're sitting around talking to each other
Starting point is 00:20:59 They put you in this classroom where you wait for four hours for five hours For Hell Week to begin. So I can tell you one of the lessons that you learn in the Navy is the hardest part of pain is the anticipation of the pain. They let you sit in there and brew before you go through the most difficult military training you'll ever go through.
Starting point is 00:21:17 And so my boat crew were having a conversation. You know, the guys are asking each other, hey, do you think you'll make it? Do you think you'll make it? Well, my boat crew finally asks me and they said, you know, Uncle hey, do you think you'll make it? Do you think you'll make it? Well, my boat crew finally asks me, and they said, you know, Uncle Bob, do you think you'll make it? I said, I don't think I'll make it.
Starting point is 00:21:31 I know I'll make it. And on Saturday, when everyone's at MedChex, when everyone's on crutches, I'm gonna go for a run on the beach by myself. I created this picture for myself of where I wanted to be. And fast forward to the end of Hell Week, I did that. Literally, you know, guys from my class
Starting point is 00:21:49 went to the ICU after Hell Week. We started with nearly 100, finished with 44, and most guys were in brutal shape afterwards. On Saturday, I went for a run by myself on the beach. I didn't even have any chafing, believe it or not. Most guys, the inside of their legs looks like hamburger meat from how chafed up they beach. I didn't even have any chafing, believe it or not. Most guys, the inside of their legs looks like hamburger meat from how chafed up they are. I didn't even chafe.
Starting point is 00:22:10 And if you've ever been to Coronado, I ran down the beach and I sat on the rocks right in front of the Dell. And what I realized for myself was this is what I call my superpower, the superpower of perspective. I sat there and realized it didn't matter what other people had seen, it didn't matter what other people had
Starting point is 00:22:25 seen, it didn't matter what other people had spoken, it matters what I had seen. This is one of my favorite stories in the Bible, Ryan. It is a very similar story. This is the story, if you know it, of when the Israelites have left Egypt and they're about to go into the promised land. And before they go into the promised land, God tells Moses to send in spies. So send in 12 spies, the 12 spies go, the 12 spies came back. 12 spies, they all saw the same thing, but 10 gave a different report than the two. They saw the exact same thing, but 10 of them said, man this place is beautiful and wonderful, but there's no way that we can occupy this place. We don't have any weapons, we're not an army, these guys have weapons and fortified walls and cities, there's no way that we can occupy this place. We don't have any weapons, we're not an army, these guys have weapons and fortified walls and cities. There's no way that we could
Starting point is 00:23:08 take this from them. Two of the twelve said surely this is the land that God has for us. And again this is the power of perspective. When you look at your life, when you look at the world, what do you see? And I'll tell you what informs perspective and I'm circling back to answer your question is beliefs. Beliefs are the things that you know are true but cannot prove. And I mean prove in the scientific standpoint. Verifiable, demonstrable, repeatable, that's what science has kind of lost its reputation in the last decade. But real science, the way that it was created, is supposed to be things that you can prove. Beliefs are things that you believe are true but
Starting point is 00:23:48 can't prove. Ryan, I believe in God and I can give you a lot of great evidence for who he is in my life, how he's changed me. I cannot scientifically prove the existence of God to you. I can just give you a lot of evidence. Let me give you two beliefs that I went into the SEAL program with that allowed me to do what I did there. From a young age my dad would say this to me over and over, both my parents, they'd say, son, God has a plan for your life. They said it to me at five, they said it to me at ten, they said it to me at fifteen. Didn't really mean much to me, but I just kept hearing it over and over again. And the second thing they would say to me is, you can have anything you want in life if you're willing to pay
Starting point is 00:24:30 the price for it. And again, you have to believe that's true. Some people don't. Some people think that whether it's God or the universe or whatever, that they're being withheld from. Right? I've chosen to believe and stake my life on if I'm willing to pay the price for something, if I believe in it and if I'm willing to pursue it, that I can attain that thing. When you understand that you have purpose, whether you believe in God or not,
Starting point is 00:24:52 when you understand that your life has a purpose, I do, and we know that you have potential, you can have anything you want as long as you're willing to pay the price for it, when you put purpose and potential together, I call that the infinite potential unlock. So that's what allowed me to go into this program. Whatever you do in life, whether it's seals or start a big business or whatever, you're gonna have to take some
Starting point is 00:25:11 risks. And there's just like the Israelites going into the promised land, you're gonna have to believe that you're gonna find success on the other end. And so whatever your beliefs are, that's what's gonna come out and what you see. If you don't have the right perspective and the challenges that you're facing and the problems That you're facing. There's no way that you'll overcome Let's say you weren't raised with someone who was Giving you these lessons and I completely agree and I do this to my kids constantly. I had two great parents We were very poor live in the middle of nowhere. My parents were divorced
Starting point is 00:25:44 My dad was a mechanic on the railroad. My mom was a receptionist. We didn't have really anything, except I was blessed because I had love, right? So that was a really good kicker, right? I had two parents that loved me and cared about me, but I didn't get lessons from them. They were just trying to get by doing the best they could. So what I try to do with my children is instill on them the lessons that I've had to learn over the course of my life. And many of them are very similar to what you're describing. My kids go to Catholic school and I'm reinforcing that to them. So I'm hoping that someday, you know, they'll sit on a podcast or wherever and be like,
Starting point is 00:26:17 hey, my dad put some decent shit in my head when I was a kid and it's working now, right? I hope, you know, that's the hope. But my point is, or my question is, let say that that that wasn't your life right you're you're you didn't have those lessons instilled and you're sitting here and you're struggling with this belief in yourself because maybe you haven't been able to prove it in any part of your life or you've never seen that success that you hoped for right how do you how would you recommend or how do you coach people on starting to transition that mindset from this hope-based mindset?
Starting point is 00:26:46 I hope I become this thing. I hope that I achieve this goal to I see myself running on a Saturday on the beach by myself when everyone else is in the ICU enjoying the success that I just achieved. I can see it. I believe it. It's going to happen. I know that's a big swing, but like what are some of the early steps that someone could do to start to crack and more from, at least the way I'm describing it, from a hope-based mindset to a belief-based mindset?
Starting point is 00:27:16 Yeah, let me, I'll answer your question in two ways. I'll give some of my favorite scriptures with it, but then I'll also answer in a way that people who maybe don't follow scripture would also understand. Ecclesiastes 3.11 says God placed eternity in the human heart and that's you know the reflection that there's something within all of us that's that we realize we're more than just human you know. One time I was hunting Ryan I was hunting a mountain lion and I was tracking it and then I'd been tracking it for a while I saw it
Starting point is 00:27:44 was following it and then I realized that tracking it for a while. I saw it, I was following it. And then I realized that I had done a circle. And it kind of came on me all at once, and the hair stood up on the back of my neck. And I just slowly backed against a tree, and I sat there for probably 30 or 40 minutes, expecting that mountain lion to be somewhere next to me. The mountain lion had circled on me.
Starting point is 00:28:01 Yeah, I was going to say, he started hunting you. I never saw the mountain lion again. I eventually, after I sat there for 30 minutes and waited for the eyes to appear, I realized that he had sinned me and then ran off. I say that to say, mountain lion was way smarter than me that day. But no mountain lion or no animal has ever looked up at the stars and wondered, why am I here? But what I know about every single person that's listened to this podcast has wondered,
Starting point is 00:28:24 why am I here? What's my place and all this? So there's a purpose within all of us. Scripture also says there's a way that seems right to a man but in the end leads to death. And let me tell you what those two ways are. Most people spend their lives either running from pain or running towards pleasure. Most people spend their life running from pain or running towards pleasure. And both of those are finite loops. If you are running from pain, let's say pain is a grizzly bear,
Starting point is 00:28:49 you're probably not going to outrun the grizzly bear because they can run 30 miles an hour, but we'll pretend that the grizzly bear's injured and you somehow outrun him after he chased you for two or three miles through the forest. And if he does, by the time that you finally outrun him, you're going to be lost. You will pick up your head and say, where am I?
Starting point is 00:29:06 How did I get here? Because you didn't know where you were going, you were running from something. That's how a lot of people live their lives. Or you're running towards pleasure. The thing with pleasure, it's that most people are familiar with Maslow's hierarchy of needs. If you read Abraham Maslow's papers, he talks about this. There's a part that I don't hear many people speak on. Running towards pleasure. Pleasure is on Maslow's hierarchy. He's got four base
Starting point is 00:29:27 levels which is like your survival needs. Hey if you can't breathe, if you don't have any air, you'll fight really hard to get air. And then some basic shelter and your basic needs. If you're starving to death you'll fight really hard to get food until you know at some point 500 cheeseburgers isn't that much better than 50 cheeseburgers. Right? For all four of the first levels this is your survival needs, this is relationship needs, even a sense of love and belonging. You'll fight really hard for it until you get it and then you don't want it so much anymore. If you're chasing after some level of pleasure or some level of dream that
Starting point is 00:30:01 seems like a big deal to you, you'll fight really hard but the closer you get to it the less hunger you'll have for it. But at the very top of Maslow's pyramid, the top is what he calls self-actualization, what I call purpose. And again, he writes about this in his paper. He says, self-actualization is different than the lower four levels, such that the more you get of those, the less you desire of them. He said, the more you get of self-actualization and the more you get of purpose, the more
Starting point is 00:30:26 you desire it. And the greatest life that you can live is a life of trying to understand your purpose, chasing after your purpose. And I'll tell you what, I like the way Charlie Kirk says it. He says, there is a God and it's not you. And I would say similarly that you have a purpose and it's not about you. People who don't believe in God follow no religion. You can find plenty of great people who have said that they felt like their life meant more when they decided their life wasn't about you. People who don't believe in God follow no religion. You can find plenty of great people who've said
Starting point is 00:30:45 that they felt like their life meant more when they decided their life wasn't about them, when they decided to serve other people. And again, that's within all of us. And so what I can say is that you have a purpose and it's not about you. And your purpose is to serve something that's bigger than you.
Starting point is 00:30:58 So again, even if you didn't grow up with parents like I had, you can find it in the world. There's evidence I might not have scientific proof for you, but there is evidence that the life that I'm talking about living is the best type of life you can live. So I just did a Ted Talk back in February, which addressed this topic from a certain angle but was this idea that actually the whole concept for the talk started out of Maslow's hierarchy and the belief that I have, so completely agree with everything you just said, except I think there is this false stage
Starting point is 00:31:30 between the fourth stage and the fifth stage self-actualization in which we could potentially get corrupted, and it happens because of status, because of our desire for status in a community, in our family, with an individual, et cetera. And what I mean by that is, we believe that we need a purpose, yet the purpose we choose is a purpose
Starting point is 00:31:55 that actually puts us in a status position that we desire. We don't actually desire the effort of the purpose, right? And we find ourselves down these paths and we could even be successful to a certain extent, but ultimately, you know, this is where I see those, you know, you meet a millionaire or, you know, I haven't met too many billionaires, but you know, you meet people that are very rich and you know, there's many in our community and some of them are happy as hell, good family, they like their life, they have work they do, they give the chair, awesome. And then you'll meet someone else who has all the money, rips the
Starting point is 00:32:28 Ferrari down Main Street of Saratoga, sits in the box. I live near Saratoga Racecourse. So you know, sits in the prime box in the seats and watch. Yet they're miserable all the time constantly. And it's like, what's the difference between those two? And in my opinion, the defining characteristic is often that they lived a life based on a purpose, they had a purpose based on status and not a purpose based on what you just described. And one, I'm interested in your take on that idea, that concept. And two, if you do agree, how do we sidestep that from your opinion? How do we avoid that? How do we keep status as a driving force?
Starting point is 00:33:09 How do we not allow our purpose to get corrupted by a desire or a belief that you need to have status? Because people are gonna tell you, like when I tell people that I wanna grow this podcast to be one of the top podcasts in the world, that I love bringing individuals like yourself, and if there's one idea someone takes takes just one in our time together, that take just tune somebody up and gets them to even make a micro change in their life that
Starting point is 00:33:33 sets them on a better direction. Every bit of effort and time that I spend putting this thing together is worthwhile to me. That's why I love doing it. Right. People look at me and they're like, you want to be a podcaster? I like look you know I mean like yeah and so but I don't give a shit right like I have this piece of wood one of my audience members made this for me that GNF you know give no fucks right we tend to be a little crass on the show so but he made this for me send it to me in the mail I'm so happy I have it right here behind me it's a good reminder but it's this idea that like, I just, I meet so many people that are like, if only my wife supported me I would do this, or if only I didn't have kids I would do this, or you know,
Starting point is 00:34:14 my buddies give me a ton of shit for wanting to do this and then they don't do it. And it's like, that's such a barrier, such an anchor for people and I'm sure they're, just like you said, 19 years old the whole way people you're not big enough You're not strong enough. You're not performing well enough. You're too young sure there's a million reasons, but you plowed through it How did you avoid letting that status impact you? You're already answering the question and I'll pull out some of what you said But first I want to talk about why people quit right You're referencing me going through SEAL training. Not just in going through the program,
Starting point is 00:34:47 but also in working with students afterwards. There's Stanford and Harvard both have had long running studies, I think almost 20 years now, on them trying to figure out why do some people make it through this program. I think it's pretty simple. You interview students who quit. You interview my roommate who quit all
Starting point is 00:35:06 of them you can summarize their answers down to this summarize why they quit down to this when you go and ask them hey why did why did you give up because I can tell you anyone who makes it to hell week which is the fourth week of training you're capable physically you're capable of making it through the program the next test is your resolve it's a test of your character but physically to have gotten that far your body body can do it. And so you go interview students who quit and hell week and you can summarize their answers down to this. They'll say, I just decided I don't want to do this anymore. It's harder than I wanted it to
Starting point is 00:35:34 be. Now you go talk to anybody who made it through the program and say, you just completed the most difficult week in all of military training. How did you do it? They will tell you a story, it'll talk about somebody that's not them. The one you just completed the most difficult week in all of military training, how did you do it? They will tell you a story, it'll talk about somebody that's not them. The one guy will say, well, the guy in my boat crew next to me. Another guy will start talking about his mom.
Starting point is 00:35:53 Another guy will start talking about his grandpa, but they will start talking to you about something that's not them. So it's really why it's not, and I would say to answer your question on how some people get stuck, they don't actually get into the self actualization category is because they think that purpose is a what? Purpose is not a what? Purpose is a
Starting point is 00:36:12 why right and so it's not really what to make that a little more literal or easier to understand. There's a lot of people who take purpose and they'll make it a castle. My friend Charlie back here it's just a few days past May 3rd, my friend Charlie died May 3rd 2016, died with a smile on his face. And that wasn't because his family received a $400,000 death benefit when he died. It's because he died for believing for what, he died fighting for what he believed in. Right?
Starting point is 00:36:40 And so I use this analogy to help organizations understand how do I get people to fight like that for what we're fighting for? Because I've been around a group of people that will fight to the death and they'll do it proudly. And so that's within people. But really what great culture is, culture is not about fun, culture is not even about a sense of belonging. Great culture in organizations is that people say that my effort is worth it.
Starting point is 00:37:03 And when it's worth it to people, they'll fight to the death. And so, again, the organizational analogy, a lot of what people think purpose is, or even businesses create as their purpose, is what I would call building a castle. And what do castles do? Castles collect gold and they protect the gold from the outside.
Starting point is 00:37:20 And if you've ever been a part of an organization where there's a wrong culture or people won't really do any more than they're paid to do, it's because they feel like the organization is collecting gold for the CEO or the business owner or whoever. Now on the flip side of that, instead of building a castle, which if you have a castle building culture or a castle building organization, you can build a castle but you will have to pay for every single brick in the wall. There's no free labor in building a castle. But instead if your organization or like your life purpose is instead of about building a castle,
Starting point is 00:37:49 about me, my protection, my gold, instead it's about killing a dragon. Here's the thing about dragons. Nobody likes them. They terrorize the entire land. And so Ryan, if I start talking to you about this dragon that burned down my farm, you might say to me, you know, that dragon burned down my sister's farm, I'm coming with you. I don't even have to pay you to come with me. You believe in what we're fighting against. And so it's killing a dragon versus building a castle. All really what this is about is instead of what you do, it's about why you're doing it. I don't have to conscript labor to come get you to kill a dragon with me.
Starting point is 00:38:23 If that dragon has wronged you or your family, I would say that purpose is there's a dream inside each person but when I first have these conversations with people, one of the things I ask them when they're asking me what's my purpose, I say what makes you the most mad? What really pisses you off? Because that's what's going to piss you off is what some of those dragons have been in your life. And the things that I just like, I'm a weird dude, for the people that spend a lot of time around me, I always thank them for putting up with me, because I have some strange eccentricities.
Starting point is 00:38:51 There's things that bother me that don't bother most people, but I know what my dragons are. And so to answer your question on how to not top out, it's really to know why you do what you do instead of just know what it is that you want. Do you think everybody intrinsically inside of them has that why purpose because you know I've met people I've talked to people and you know you get to that second level and they start and they do but I'll tell you here's the challenge and this is where faith takes people down a journey. I don't know of any path that's a non-faith path
Starting point is 00:39:30 that'll teach you about sacrifice, that'll teach you about surrender. Because in following God, essentially this is the story of Abraham and Isaac. God comes to Abraham and says, hey, I have this great dream for you. Abraham is just a dude in the desert. And God says, hey, I'm gonna make you
Starting point is 00:39:44 the father of many nations. I want you to you the father of many nations I want you to leave where your family is I want you to leave all these things that you know and go to this place I'm gonna make you great. Awesome okay there's a 20 year period where Abraham just like hanging out waiting for God to do his part. Fast-forward that part God finally gives him a son gives him Isaac and what does he ask him to do he says put it on the altar. Are you willing to give it up? And that was a test for Abraham that God wanted to know do you love the gift giver more than
Starting point is 00:40:12 the gift. And so again it's not just about what you do, it's about why you do it. God gave Abraham the dream, but then he tested him and he said do you love the dream more than you love me? And so where people get stuck and their purpose as well is that they're unwilling to go through this surrender, this level of, hey, I'll give it all up. I can tell you for me,
Starting point is 00:40:31 this isn't necessarily other people's story. But for me, I said, God, this is what I want, but if you don't want it, I don't want it either. And when you can make that level of surrender, because what I knew, Ryan, is that God has a plan for my life. I believe the plan is that I would become a seal. But maybe it's not.
Starting point is 00:40:46 Maybe God's brought me here to teach me a lesson. I don't know, but I'm gonna give everything that I've got and I'm gonna continue to believe that I'm supposed to be here until I'm not. And so that's where people get stuck when you start to hoard, when you start to say, but no, this is mine. What if Abraham had said to God, like, no, Isaac is mine?
Starting point is 00:41:03 Then the covenant with Abraham would have ended there. and so that's where people get stuck in their purpose They get stuck in following their dream as they're not willing to do the surrender part It's an important part of our life And if you get stuck on that you won't be able to get to your highest level Could you maybe expand upon that idea of surrender the world feels so out of control We man's way is control man's way is certainty God's of control. Man's way is control. Man's way is certainty. God's way is faith. God's way is transformation. It's what we want so much is like I want to know for sure. We are so transactional. You know I love it when Hollywood people like praise God, but I don't like, I can't remember a good
Starting point is 00:41:41 Hollywood testimony that I liked because almost all of them will tell a story of I was in this difficult place and I said, God, if you do this, I'll do that. God doesn't work that way. You cannot deal with God, you cannot transaction with God. He says, I know who I am and I'll show it to you. You're just gonna have to trust me. You're just gonna have to follow me.
Starting point is 00:42:00 Where people come to this place, for most people, right, where most people come to a place of willingness to surrender is when they finally decide that, hey, maybe my way is not working so well. Right? When your mom gets cancer, your wife gets cancer suddenly, or terrible things happen to you, or you believe so much for something and you're wondering why did this happen, that's where people start to surrender and they say, you know what, I'm tired of trying to do it my way. Maybe I'm interested in your way. One of the most challenging or difficult
Starting point is 00:42:27 stories in the Bible is Job. God takes everything away from him and it's a great story. Read it, learn about it. If you don't know God ends up fulfilling everything that he took. He restores everything that he took from him but God never tells him why. Maybe you've read the story of Job but didn't catch that part. God never comes to Job and say, hey I let Satan attack you because he was testing you. I knew you would pass and I knew I would restore you. God never explained it to him. And so we're not always going to get an explanation for why things happen to us in our life. One of my scriptures that I live a lot of my life on Ryan is
Starting point is 00:42:59 Romans 8 28 says God uses all things for the good of those who love him. And a lot of people struggle with that scripture when bad things happen to them. The way that I read scripture and interpret scripture is that it's absolutely true. And so if there's a disagreement between me and scripture, who's wrong? It's me, right? So if God's saying that these things are good, is his definition of good wrong or is my definition of good wrong?
Starting point is 00:43:24 And that's where again we've got to learn to surrender to trust in him and say hey I'm gonna follow your plan instead of me trying to tell you what my plan is Yeah, I could talk to you all day man I mean, I feel like we haven't even scratched the surface of the different shit that you do. This has been incredible I want to be respectful of your time and of the audience's dude. You have a tremendous Instagram channel I love the stuff you put, you have a tremendous Instagram channel. I love the stuff you put out. You have coaching programs, you have a lot of work. If people want to get deeper into your world, which I know they're gonna want to, where would you send them so they can start their journey with what you're creating?
Starting point is 00:43:53 Yeah, I would say check us out on the Impossible Life podcast where we talk about minds, we talk about leadership, talk about mindset, talk about faith all the time. Or check me out on Instagram and either at the impossible life or on Instagram You can find other links and places to connect with me further as always I'll have those links whether you're watching on YouTube or wherever you listen to podcast to scroll down You'll be able to connect with Garrett highly highly recommend that you do, dude I'd love to have you back sometime because literally we got to like one tenth of the stuff that I wanted to chat with you about But this was so incredible. And to me, I like to focus on mindset because as you've so
Starting point is 00:44:27 articulately described and weaving both faith and the secular ideas together. If you don't. Tactics strategy, all that kind of stuff that people get hung up on. If you're not approaching those with, I like to use the word filters, but mindset framework, whatever, it doesn't matter. It's not going to work. Or if it does, it won't last, or like you said, you'll get caught in these finite loops
Starting point is 00:44:48 and you'll never actually get to where you wanna go. So when I can go deep on mindset with someone like yourself, I tend to be very selfish and take that. Plus it's my podcast, so I can do whatever the fuck I want. Dude, appreciate the hell out of you. Would love to have you back someday. Thank you so much. Absolutely, honored to be here. In a crude laboratory in the basement of his home.

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