The Science of Flipping - Building Relationships to Maximize Profits in Real Estate Investing | John Gafford

Episode Date: July 17, 2023

The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Sign up for Minute:Pages using code 𝐓𝐒𝐎𝐅 for a 𝟏𝟓% discount for life!https://minutepages.com/sign-up/ Become a 𝐓𝐒𝐎𝐅 𝐈𝐍𝐒𝐈𝐃𝐄𝐑 and get access to exclusive training and resources: https://insider.thescienceofflipping.com 𝐈𝐍𝐒𝐈𝐃𝐄𝐑𝐒 𝐆𝐄𝐓 𝐅𝐑𝐄𝐄 𝐀𝐂𝐂𝐄𝐒𝐒 𝐓𝐎:- Science of Flipping Academy   - All the systems and software I use in my business- All the tools you need to run your business - All my Scripts, Contracts, Spreadsheets- Special Discounts And Much More... 𝐇𝐚𝐯𝐞 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧? Email us at [e-mail]  𝐁𝐞𝐬𝐭 𝐀𝐥𝐥-𝐈𝐧-𝐎𝐧𝐞 𝐑𝐄 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞: https://reileadmachine.net 𝐁𝐞𝐬𝐭 𝐌𝐋𝐒 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞: http://privytsof.com/ 𝐁𝐞𝐬𝐭 𝐑𝐄𝐈 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫:   https://tsofpages.com/ 𝐁𝐞𝐬𝐭 𝐒𝐤𝐢𝐩 𝐓𝐫𝐚𝐜𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: https://tsofbatch.com/ 𝐁𝐞𝐬𝐭 𝐓𝐞𝐱𝐭 𝐁𝐥𝐚𝐬𝐭𝐢𝐧𝐠: https://tsoflaunch.com/ 𝐁𝐞𝐬𝐭 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫: https://tsofdata.com/ 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏: “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP)“Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW)“We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom)𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: Justin Colby is the founder of The Science of Flipping Podcast and The Science of Flipping Coaching Program and is an active Real Estate investor having flipped over 1500 homes in multiple markets across the U.S. Justin runs an 8-figure real estate wholesaling business that closes 20+ deals each month in multiple markets across the U.S and has helped 1000s of clients learn how to become successful real estate investors. Justin subscribes to the philosophy of "Wholesaling To Wealth" and is the foundation of his coaching program which teaches you how to get started wholesaling or streamline and scale an existing wholesaling business as well as build long term wealth through wholesaling, flipping, and building a rental portfolio.Subscribe To Justin Colby: http://youtube.com/justincolbyView All My Videos: https://www.youtube.com/c/JustinColby

Yo, yo, what is up, everybody? Welcome back to the Science of Flipping podcast. As always, I am your host, Justin Colby. I have a super special guest, someone who just in the last year or so I've gotten close with, someone who's made a big impact on me in a large community of real estate investors in the space. Super agent, I would like to call him out in Las Vegas, Mr. John Gafford. What's up, baller? What's up, man? How are you, Justin? Dude, I'm doing wonderful. Glad to be on your show, man, Mr. John Gafford. What's up, baller? What's up, man? How are you, Justin? Dude, I'm doing wonderful on your show, man. Glad to be on your deal. Yeah, let's go. Let's go. Let's let's drop some knowledge on these cats. Now you are a in my

opinion, a super agent. I would argue you are the guy to go to, especially for all things high end in Las Vegas, right? And we can talk very briefly here just about Las Vegas, because I make the point to everybody. This is the new hottest market, in my opinion, meaning sports teams are there, right? You have the finals tonight, which they could win for hockey, you have basketball potentially coming, I think baseball is already set to come. Obviously, the Raiders are there. But just talk to me really quickly about Las Vegas as a market is I want that to be something people know. How's Vegas right now? I mean, what's going on in your world? Well, if you look at the growth that we've had

over the last 10 years, there's no other city in the United States that has experienced ever the growth that we've had over the last 10 years. You just, you just rattled off a bunch of sports teams, but you know, you missed a bunch of stuff. The aces, the desert dogs, which is professional lacrosse F1, which is going to be, it will be the biggest rake in the history of Las Vegas gambling that week when F1 comes, you know, you look at the infrastructure that we built over the last several years. T-Mobile, Allegiant, now the Sphere, which I had the unique pleasure of going through on a private tour, which is going to be, I can't even, it is the most unbelievable facility you have ever seen in your life. And I'm happy to talk about that.

But you look at between the tax consequences of California and the massive influx of professional sports into Vegas, you know, we're starting to get different industries that were not so dependent on gaming. You're starting to see the tech industries moving here with the switch facility that's come here. Now we've got Marky Mark, you know, Mark Wahlberg driving, getting tax credits to build movie studios here. He was just in Carson City talking to our legislators three weeks ago. I mean, that is going to explode our market. It's just this town is experiencing growth like nothing we've ever seen across the board. And hopefully we're positioned to continue to take advantage of that as we go

forward. I think you are. And my gut is telling me very similar to what Phoenix does. You know, I started in 2007. Phoenix has sprawled massively. Vegas has the same opportunity to sprawl. No, that word you just said is why Vegas is more valuable than phoenix right what you just said the word which is sprawl sprawl the urban sprawl that happened in phoenix cannot happen in vegas because all of that land when you fly in and you see all of that land that desert everywhere you see all that land all of that is blm land and will never be released for development essentially vegas yeah essentially ve Vegas is an island. We're just surrounded by sand instead of surrounded by water. So what you see is what you kind of get. So you're starting to see a lot of redevelopment on the infill pieces, a lot of gentrification of the older neighborhoods. I mean,

there was just an article yesterday that came out where somebody is building the first big development in Naked City, which is like where you would find crack. It's like the worst place in the world. And these guys are gambling a pretty big development in Naked City. That's how valuable the land is here. We will never turn into Phoenix where it takes two and a half hours to drive from one side to the other. It just won't happen. That's incredible. So obviously naive. And I want to talk into this naivete I just brought It just won't happen. I'm in Vegas, baby. I'm getting it done right there. So that's an exciting project that my fund is in. But I say the naive part. So I want to bring up a subject about this relationship with realtors. You are a mega realtor, but you're also a vastly successful investor yourself,

right? I want to clarify that just a little bit, because for me to leave the desk and actually go do a deal, it's got to be like seven figures in the real estate space. So I own Simply Vegas Real Estate. We've got 595 agents that work for us. I have a personal team that's about 15 agents that handle all my personal business because I've accumulated a lot over the last 15 years. We're completely vertically integrated. We own the largest rocket mortgage brokerage in Nevada. We own that as well as a very large title company in clear title.

So I've seen it all. I've been through all the markets. I hear it all. I'm involved on a daily basis, but yeah, I would say mega broker probably may be a better, better word for me than mega broker. So that's it. We'll go with that. Yeah. Yeah. Yeah. So, uh, you know, you're very influential in your, your space, but what I really believe is a caveat to all this is I'm a firm believer that investors and realtors should work way closer together. And there's been this weird divide over however long I've been in this space where it's a little oil and vinegary,

right? Where, you know, realtors like, oh, investors are just whatever. And then investors say, oh, realtors or whatever. But I think there's this place where we need to learn how to talk to each other. We need to learn how to communicate, but we need to learn how to make everything a win-win. It doesn't have to be this. I win, they lose. They, I win, they lose, right? So let's just talk about this relationship and maybe even how to communicate together to get more deals done. Well, there's a reason for that. And if you look back at the majority of real estate investing education from the late night television infomercials of, you know, 20 years ago, to the stuff that's going out today, there's

still a large percentage of it that will tell you to just, oh, you just get a bunch of realtors and just have them just pound the MLS and look for deals and do this. They're teaching investors to not value the time of agents. Well, here's the secret. Agents fucking know that. They know that that's being taught. They know that that's happening. So when you get that mass text message that says, you know, Hey, I'm an investor. I'm looking for this or that. Like we've gotten that text message 1500 times. And we know that you don't value our time. You're looking to waste our time and that's how it works. So I'd like to lay out a better plan for investors to work with agents that makes sense to make sense to the agents. Yeah, let's go. Number one, you've got to find an agent that's not savvy in investing, meaning they're not buying their own properties. Now,

in a company like ours, we do a lot of education on, you make money working real estate, but you make more money in real estate. I mean, obviously that's what we try to teach. We try to teach wealth building to our agents, but there's a ton of agents that don't get that education. There's a lot that don't. So for example, if you sent that text like, hey, do you have any fixer uppers coming down the pipe? And you send it to one of my agents, they're going to say, bro, if I did, I'm buying it. What you've got to find is that agent where you can be the education piece to bring them along, right? You're going to educate them in the same way that like a team leader, like a team leader in real estate, if you're a good team

leader, when you bring an agent onto your team, you're educating them in the ways of real estate, if you're a good team leader, when you bring an agent onto your team, you're educating them in the ways of real estate, but you know that at some point they're going to leave you and become your competition. You've got to go into it knowing that, and you've got to be a go-giver in that thought process because that's how you get good people. And that's how you keep them for a specific amount of time. You've got to understand as an investor, you may educate a real estate agent that may do a bunch of work for you. And eventually one day you're going to call them, they're going to say, not today, John, I'm actually going to go into business for myself doing this. And you've got to know that, but you've got to create benefit for that agent.

Other than just, I want you to rip off 500 offers at 70% to market value and see what happens. That doesn't make a lot of sense for the agent to do that. That's right. You've got to understand if you're a wholesaler that writing assignable contracts and they go out and write 50 or 60 of them where there's no upside for them at all in the in the assignment it doesn't make sense partner with them in a way where you're like hey what i would like to do is i'd like to kind of teach you what i do let's talk about what i do and see where you can plug into that and have that conversation and then only you know like for example when the hedge funds were buying here in 2011 to 2013, I bought a gazillion properties for Goldman Sachs.

I bought a gazillion properties for Blackstone. I worked for both could for the funds. Because I participated in that margin for them. They would give me a bonus if I did a good job. It's just like a hedge fund manager. If you're a hedge fund manager, if you're investing in stocks, if they do a good job, they get a bonus, right? So set up a relationship with your realtor where if you hit home runs or you're doing well, they're participating in your upside as well. And it's not just about the 2.5 or 2.6% commission that we're seeing dropping a huge bomb right now word to bradley right like this is in my audience is vastly wholesalers there are plenty of just normal real estate investors but there is a software you may know it privy it gives access to a lot of so this has now become

a thing right where realtors used to be against investors and trying to say wholesaling is legal now i'm literally getting you know students are telling me that that realtors are like sending them other investors wholesale deals i say that to say it is becoming a norm and to be able to give them the upside is what no one i mean no one dude you are dropping something that i'm going to steal from you first of all thank you steal away man but listen if i go to you and i know this is going to be a fake scenario but i go to you say hey dude um i'm an investor i flip i buy and hold at times i'll wholesale if i absolutely need to because it doesn't fit my bucket but here's what i'll do on the wholesale deals i'll bring you in on a rev share on that assignment if i decide to assign it. In fact, I'm going to give you

on my rehab flips, I'll give you the listing. So you're going to get the end listing. You're going to represent me on the buy. And if I buy a rental, we can figure something out. But the assignment part, dude, this is big because what I've seen through my students and even in my own company, I have my younger guys kind of working the privy model. Agents thing is like, they need to be more motivated. Well, what motivates anyone more than money? 100%. And here's another thing, like you got to remember, you can't go to the listing agent and do that.

That doesn't work with the listing agent, because the agent has a responsibility to the seller to procure the highest offer they can. And if you send an and or a signee to any savvy agent, they know what you're trying to do. They know you're trying to wholesale it. So if you come to me and you're like, you can double in this deal, I'm going to give you an and or a signee and you can participate in it if I wholesale it. Well, I can't do that because I know what you're trying to do and that's not in the best interest of my client. This really only works with the buyer side of the transaction. Now, for example, one of my agents come to me and say,

I got this guy that wants to list his house, wants to list it. I already have a buyer that's willing to do it, want to take it. I can just wrap it up with an and or signee and they'll list it. I already have a buyer that's willing to do it, want to take it. I can just wrap it up with an annual assignee and they'll take it. I can make an 80,000 or spread. I'm like, you can't do that. Now what you can do is you can walk in and say, hey, I'm not going to represent you at all on the sell side. I'm just going to be the buyer. I'm going to disclose to you, you're going to disclose that you have no representation from us whatsoever on the sell side and just represent the buy side. The reason I'm even talking about this is because there's so many states where you're going to see that if you want to wholesale, you've got to have a real estate license. And this is going to become the norm in several states.

And you're going to have people that are going to get smoked because they're going to go seller direct and then try to wholesale with a license and they're going to get smoked. So that's the only reason I'm bringing that up. But yeah, going to agents that can work as buyer's agents to participate in the upside of whatever the plan you have is by far the best way to go. That is a language that everybody speaks. Let's partner, not let me burn your time up and write 8,000 offers at 70% of market value, because that's, that is what the message that comes out of these training programs, the shitty ones. That's the message that teaches these students. That's what they get. A hundred percent. And, and, but it is viable. And the other thing about this is, and what I mean, it is viable. The MLS is viable.

Working with agents is viable. That is the viable part that I really want everyone to be taking note here is the relationship with me and John would, if he was a working agent, which he's not, he's the broker, right? And me as an investor is a viable way to get a deal a month, maybe a deal every other month, but it's a very viable way to find a good real estate deal. What I always preach and what I coach to everybody is you need to be dynamic. Do not be a one trick pony. Don't go into every single damn offer with this assignment or a wholesaler. Fix and flip, buy and hold. Do all of these things and an agent's now going to love you. Because like I just said, I give John the retail listing after I rehab it and he represented me on a buy. And now he's double lending, maybe even triple lending deals. I'm now showing John probably his love language, right? Like, man, this guy's getting me paid, right? That's the process. What I mean by that is, okay, I already talked about the hedge funds, right? I probably was involved with 300 deals for Blackstone, probably 300 for Goldman Sachs

when they were buying here between 2011 and 2013. I did not look at one of them. I never saw one of them. I never looked at a house. I never drove anywhere. I never left my desk and we bought 600 houses. And here's what we did. We had automated the entire process. When with, and I'll just use, I'll talk about how, how, how Goldman did it. Cause it was the harder of the two. So what they did was they said, okay, if you want to work a house, you've got to put it in Salesforce. And the first agent, cause there was three of us that working for them in the Valley that said the first group to get it into Salesforce and the first agent, because there was three of us working for them in the Valley. They said the first group to get it into Salesforce has the right to work the deal. So I had two dudes in Bangladesh that I was paying like a dollar an hour to every 10 seconds refresh the MLS.

Like I didn't wait for email to come saying there was a new property. I had those dudes refreshing it every 10 seconds. And as soon as it would hit, they would put it in Salesforce. Then I had two dudes in India that would pull all the comps and run the comps for me for $3 a pop and run that and get me the comps. And then for $3, that would happen. And then I had a guy in whatever country write me a macro that from their box sheet, from their box Excel spreadsheet that Frio had given us

or Goldman had given us, would generate a GLVR purchase contract and email it to the agent. Wow. So it was automated. The whole thing was automated with macros and outsourced people. So you walk into an agent and you're like, look, you have access to the MLS. You have access to talk to other agents when deals get close.

I want to show you how to automate this. I want to show you how to automate this system for me because I can't do it. I need you as that piece. If you walk in with an automated platform for people, an automated system and completing all of that stuff I just said was not hard. Like that matter that generated the purchase contract on a PDF, I paid $65 for a dude on Upwork to do that. It wasn't hard. It's all easy stuff. And if you walk in with an automated system to an agent, now all of a sudden it's like, okay, wait a second.

You're going to take most of the work off my plate you've already got it set up i'm gonna partner with you on the upside all i've got to do is really work the phone yeah okay i can handle that no doubt that's now that's now creating a partnership the boy again i cannot stress enough the bullshit text message of you got anything that might be a fixer-upper coming up that does not work it just doesn't yeah and everyone's doing it now you know good for them privy's essentially changed a lot of our industry in the sense of there's like a hundred direct mls feeds now it's not perfect i'm not saying that but this is what's happening to you your team there you guys are getting crushed because there's so many investors out there now going at volume to say, Hey, do you have any good fix and flips? Or do you have any good investment deals?

And, and agents now, and I know this to be true, or just simply just ignoring it. So it's no longer working. Um, based around your time constraint, I want to kind of pivot a little bit. There's a couple of things I want to talk about. First, you have a new book coming out. I want to get there in a second. So I know you're very proud of that. Let's talk about that. But as someone that, you have a new book coming out. I want to get there in a second. So I know you're very proud of that. Let's talk about that. But as someone that, you know, we're in the same mastermind together and you have a presence about you, you are a team builder. And I think there's a, I guess, a breakage in our space of investing about being a true leader and being able to build a team around yourself.

Yeah. Give us a little background of how you built your brokerage, how that happened. But then even the fact that like we were just talking, what, a month and a half, month ago, your retention is insane. And that retention is because of you, not because you have the coolest widgets in the office and you have a keg in the back. The retention is because the person, John, maybe let's talk to a little bit about leadership and team building and retention. I think the best skill you can have in that department is understanding where people fit and being honest with them where they fit. I'll give

you a great example. For our title company right now, I'm hiring another marketing rep. We're hiring actually two marketing reps. And a guy came in today and sat down and he had all of this, like all of the stuff that agents need, right? Like I can do Google AdWords. I can do Facebook ads. I can do Google business pages. I can do all this stuff. Yeah, all this technical work that he can do.

But within three seconds, I knew that if he was on the disc chart, DISC, if he was on that scale, it was high D, high S. Yeah. No, I'm sorry, high D, high C, which meant he was not going to walk into a brokerage and get the door slammed in his face. It just wasn't going to happen. So I told him within five minutes,

I said, brother, I've already summed you up. This is wrong for you. However, I believe that you're better to stay independent. Let us farm the work that we need to you. Give me a price sheet for everything you can do and do it at scale. Don't give me the bullshit like I want to knock somebody's head off numbers. Give me the scale numbers and I know exactly what I can do. And you'll end up making more money and a job that you like than taking a job that you hate.

And, you know, people get so quick to want to just fill a space like I need a space or I need this person and I need that. But understanding like you've got to really look at these people and understand very quickly, are they going to be a good fit for this job? Are they going to wake up every morning excited about this job? Are they you know, it's easy to get people excited right now. I think the last time we were at that mastermind, the guy spoke and that really stuck with me was, have you ever got somebody excited as hell during an interview? And then like the next day that didn't show up, cause you just got them excited. They were excited about the job. They're excited about you. That's right. I've done that a lot that I've really, since that mastermind stopped doing that, but you've got to really ask yourself, is this person personality

wise built for this job? That's number one. Number two is, I don't care how good somebody is at what they do. If they're going to screw up the dichotomy of my existing team, I do not want them. If somebody comes in and they don't fit, they don't gel with everybody else, you know, it doesn't work. You know, we've got 595 agents here, I think, as of today, and they're all different. You know, they're all completely different, but they all gel in a way of, they all expect the same things out of each other. And I'll tell you a story about that.

One day I was sitting in my office and there was a guy named Bob. This is 10 years, eight, nine years ago, sitting out front. He's pissed. He's like, God, son of a bitch. I'm like, what's going on? So I can hear him from my office because I literally sit in a glass cube in the lobby is where my office is. And I hear him complaining and I get up and I walk out there and I go, Bob, what's going on? What's happening? He's like, man, this person, this happened and that happened and this happened and blah, blah, blah. And now these people are so pissed off. They don't even know if they want to rent a property. And I was like,

fucking rental. You're this. That's what went through my head. I thought this was a $5 million deal. You're talking about a rental. Yeah. He picked up his stuff and he left and somebody came out of one of the offices and they just said, who was that? And I knew instantly he had to go because they were like, that is not, that is not how we pull the rope here. So, you know, making sure that the position is good for them and making sure that they fit in with your existing team or

the two, the two key things that I would say are most important building those teams. One last thing before we get to the book because I'm just so intrigued. I have a business and you know him. He's also in our mastermind, Greg. He's there in Vegas. So we're on a buying rampage.

We are buying like crazy and it's great. And I keep saying, dude, because he's there in vegas i'm like bro we need to get vegas rolling we need to get vega and he says justin it is an animal right now like if there's anything we go high ticket we buy for a million and a half we maybe put a million in we sell for three five four million yeah is that reality family or individual homes single family okay cool i'm gonna give you a better plan keep going that might give me the plan because i want in you know what i mean i want some of that vegas love right now and i don't think it's short term i mean either to flip i don't mind buying and holding in vegas and if you have a good plan for us to do that yeah

we're either flipping or buying and holding as much as we humanly can for the next 24 months you and i were in the same room we were talking about this uh hedge fund tim told us hedge fund managers are already saying we're at the bottom this done there's no more sinking in the economy especially vegas um so like i'm like oh we have 48 months to spend as much humanly god-owned money as we can how do we break into vegas bro help us well here's the deal you're trying to get you're trying to do low end probably three to four hundred thousand three two maybe a pool uh maybe built after you know 97 or you're flipping the big stuff right is that box is that right we got a real uh live. There's a guest. There's our guest. There's a guest.

Say hi, Joe. Hi. I just get a giggle. That's all I get. This is CL. It could be a shriek and tear and a runaway, so I'll take the giggle. I'll take it. Oh, you got a surprise.

Mommy's got a surprise. Go, go. I'll take it. There you go. What's your box in Vegas? What's the box i think we're totally open i mean we would buy a million dollar property we would buy it whatever so i mean price is it's numbers well here's the deal okay let me ask you a question i want you to fast forward three years into the future those studios are built will ferrell's coming here to film a movie for three months is he

sleeping at the win every night or isn't he wants a house yeah one night one one two to one five fully furnished midterm rentals over the next two and a half to three years and three years will be so incredibly valuable. You won't even know what to do with them. F1, right? Look at F1. We have like one of my partners, Jason Griggs, that helps me here. Jason's an ace with Airbnb. He has the biggest Airbnb you've seen. If you've watched ultimate fighter of the UFC show, you've seen Jason's house. That's Jason. That's his Airbnb. Barstool just locked up that

airbnb for super bowl week for 100k for five days i love that but but isn't in forgive me for being naive about vegas isn't airbnb like getting crunched in vegas henderson and well okay yes and no but again we're looking for midterm is what we're looking for. Almost like executive housing, right? 30 day, 30 to 30 to 31. We're looking for, we have great relationships with the insurance companies that will place people in them when they need to, when there's a disaster at somebody's house. That's been very, very good for us. But yeah, it's, that's the long-term plan. If you can bridge the next two and a half years,

I mean, F1 itself, houses are going for just unreal numbers. Unreal. It's interesting because Greg and I have a different model than I think most people will buy and hold. We're more for the equity than we are cashflow. Don't get me wrong, we like cashflow. But this bridge that you're talking about is kind of right up our alley.

I mean, we'll take this offline so people don't have to hear us talk business per se. but it's real. I mean, we really would, we would entertain that because it's just math, right? If we can build the equity over the next 48 months and do okay profit wise, but all of a sudden have a $3.5 million house that we have a million and a half equity in, right? We're in, right? So anyways, we'll talk that offline but i do i would love to break into vegas because i'm with you i'm in full support of of the the town itself i think you know that i'm telling that that's the move right now that's what we're telling everybody got it okay so let's talk book dude i know you are massively proud of this uh i want everyone

first of all i want everyone to be able to find you, reach you, know who you are. So let's talk about where can everyone reach out to. Yeah, social, everything is at the John Gafford, at the John Gafford on Insta and Facebook and everywhere else. I try to keep it consistent across the board. My podcast, The Power Move, you can listen to it on anywhere where podcasts are found, all of those things. So there you go. I love that. I'm easy to find. You are the book. Let's, let's do a brief breakdown of this. You know, man, I, I, I really, I really wanted to try to leave a mark on this world, whatever you

can, whatever, whatever you do. And, and I'm a guy that, man, I, you know, at 32 years old, I was living in somebody else's house. I was, you room, just kind of doing what I was doing, kind of getting by, but not really having a good life, but not really any moniker of huge success. And it was really a strange thing. My sister said to me at one point, she said, let's go try out for The Apprentice. And which was a reality show for those of you who don't know, it's been a while, where the former president was basically would fire you on national television. And I didn't really want to go, but she talked me into going. And then they just kind of kept calling, right. And I wound up getting on season three of that show. And that that experience changed my life for so many reasons. And it wasn't really the things that Trump said.

Like people say, well, did Trump say anything that was like profound in your life? Not really. No, the answer is no. But who did was Mark Burnett, who was the guy that was running that thing. If you know his story, Mark Burnett went from a guy that was selling T-shirts on the Venice Pier to the most powerful guy in television inside of about five years. He made that, which is pretty impressive. And one day, yeah, one day we were standing outside of from wherever one of the hotels waiting to get our task. And it was one of those days when

production was kind of fucked and like, nothing's working. The jibs are like, just, you can just tell things were going wrong. Yeah. It's walking around kind of fuming and kristin kirchner who was on the show one of the contestants she goes hey uh you're treading water today aren't you mark and mark looked across his shot this look at her and he goes i never tread water i swim and i was like oh god man right that went down that was strong as death and and that one little quote kind of turned into kind of a life philosophy for me because i was a guy that was strong as death and and that one little quote kind of turned into kind of a life philosophy for me because i was a guy that was always kind of drifting along with the current just kind of drifting along like so many people are like so many you know you look at you

look at kids these days you look at you know 20 somethings you look at 30 something 40 so they're just kind of drifting along with the current yeah i wanted to write a book about all of the things that I did to escape that drift and move that. And I'm working with some really great people that wrote the work that I'm telling for Tita's book. So I'm excited about it. And it's going to be, it's going to be great comes out in February. So if you're a person that's drifting along in life, or you feel like you want something more, this is probably going to be for you. Well, brother, I appreciate the time you've given us given me, you and I are going to do a lot of cool things together. So I'm very excited about our relationship moving forward,

brother. Keep doing your thing. Everyone go get that book out in February. Make sure you follow John. He's an awesome human, uh, incredible business owner. Uh, just the guy to know in Vegas. So brother, I appreciate you go nights tonight. Let's go. Go nights go. All right, man. Later.