The Science of Flipping - Commercial Real Estate Investing | Ben Reinberg

Episode Date: February 20, 2023

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It's about commitment. That's what life is about that I've learned. It's commitment. How bad do you want something? So for example, you want to be the best commercial real estate investor. How bad do you want it? That's what I tell my mind. And so if you want something bad enough, that's what you got to go for. That's what you got to focus and commit to. And I think part of it is people think they're committed, but they're really only a toe in the water, a leg in the water, not in the water, not getting deep. And it's hard to build that connection. What is up? Welcome back to the Science of Flipping podcast. I am your host. And before I get to our special guest on this episode, as always, we will talk about our number one sponsor, MinutePages.com. If you are a real estate investor or an agent,

and you don't already have a website, and if you have a website, I would encourage you to go to MinutePages.com to get your professional website for $97 a month. They are our number one sponsor, and they have the most professional websites around for all things RealEstateMinutePages.com. All right, guys. Well, we have another special guest here at the Science Flipping. We have Ben Reinberg is in the house. What's up, buddy? Hey, what's going on, Justin? How are you? Great to be here. Doing good. Doing good. If anyone can tell, the man is from Chicago. The second he said on with the on uh you you know it's a chicago my a lot of family in in chicago and in milwaukee and their o's or a's so you know right away when someone's from chicago or maybe

milwaukee you hear it wow cool studio justin are you in chicago i'm not i'm in miami oh are you in Chicago? I'm not. I'm in Miami. Oh, are you from Chicago? Because I saw a 312 number, which is my hometown. No, I'm happy to give you my numbers. Just definitely not 312. All right. Well, I appreciate it. It's actually interesting enough. I just moved to Miamiami uh in october

last year in 2021 not 2022 but in 2021 so i took my business virtual when covet hit and so like i've really never needed an office but i'll tell you i am tired of not having an office i'm an office guy yeah me too so that's right so this is a home studio nothing special looks cool but nothing terribly special so what do we want to talk about i was gonna say what do we want to achieve today you know a lot of people come to me and you know i'm pretty selective to some extent extent to make sure they're offering value, right? So whatever you think is a mission, idea, concept, something that we can impress upon the people that is not me talking about real estate all the time, that's it, right? Because without a guest, then they hear me all the time. So I want to try to make it about you and, you know, your ideals and your thoughts and whatever that is.

And so my understanding is you raised a whole lot of money and it probably helps people out with doing stuff like that. So what do we want to talk about? Well, do you know what I do for a living? I'm in commercial real estate. Well, I'm a principal. And with that being said, we own and manage commercial real estate throughout the united states and last which is i'm an expert in office industrial and retail so i don't know your real estate experience i know it says something about flipping which that's not my all residential

all residential i'm not a residential guy i understand it because i own houses but i'm not a residential guy uh even though i understand your business well um so that's my expertise and then 17 years ago we got into the medical office space and then three and a half years ago got into the veterinarian space so long story short, that's the flavor of what I do. And we're fiduciaries of capital. We raise money. We have a brand new fund that we're raising money for. And that's why I brought that up is there's a fund that you're raising money slash you

already have a fund. And yeah, so my point is I'm open to take it. You know, you and I just if we were having coffee, we could probably sit and talk for five hours, right? Just based on all this stuff, right? Right. What I try to do is get synced, so people can listen to it, take something from it and either take action or whatever the case is. Just as a also, we've been tracking my podcast, and almost never do people to get to 30 minutes. They usually will be done, you know, car rides only 15, they end the episode and they essentially that's that, right? So I try to keep everything about 30 minutes, just so you know. Because I have a, I have a, I have 1150 hard stops. So that's perfect. Done. We are on it. So again, I try to be a little more succinct. I think you and I probably could go on tangent on tangent on tangent, we get, you know,

hours in. So I'd like to try to get something kind of poignant that you'd like to mention about. I mean, potentially even, you know, when when Grant and I just did a podcast, he was just on my podcast. And we kind of just went back and forth about single family versus commercial real estate right yeah yeah so you know he has 1200 doors right and he's like justin you're fucking playing small let's go right um you know something like that or you could say justin i know you know we could spin some kind of conversation like that uh but then i also want to make sure a I freaking pronounce your name, right? Reinberg? Yes. Very good. Line up. Reinberg. I like it with the Chicago accent. You're even better. But I so I have a lot of family in Chicago. Hold on. Hold on.

Right now. I got it. I so I'm sitting in our West coast office. That's where I live in Newport beach, but my headquarters are in Chicago. So I moved here a little under a year ago. Nice. Give me the Chicago accent of your last name. Reinberg. Reinberg. That's right. Oh, well. All right. So do we want to push them somewhere at the end of this? Yeah, I'd like to push them to company website, my personal brand website, my podcast, Ben Reinberg, I own it, which is focusing. We're leaning into more and more into commercial real estate guests or celebrities that own commercial real estate. We have people from all walks of life. It's about it's I own, it means owning and being responsible for every aspect of your life. And so that's what it's about.

Cool. And well, let's just push them to at the end. I'll let you kind of give them a couple of options. Perfect. Perfect. Yeah. Let's just go in and just start talking real estate. Just start talking real estate and whatever you want to talk about mindset and the difference, how technology's impacted the business. We could do a lot of things. We can go, you just lead and I'll add value as we go. Let's go.

I love it. I love it. All right, ready? All right, I'm ready. What is up, everybody? What is up? Welcome back to the Science of Flipping podcast. I am your host.

And before I get to our special guest on this episode, as always, we will talk about our number one sponsor, MinutePages.com. If you are a real estate investor or an agent and you don't already have a website, and if you have a website, I would encourage you to go to MinutePages.com to get your professional website for $97 a month. They are our number one sponsor and they have the most

professional web websites around for all things realestateminutepages.com. All right, guys. Well, we have another special guest here at the Science Flipping. We have Ben Reinberg is in the house. What's up, buddy? Hey hey what's going on justin how are you great to be here doing good doing good if anyone can tell the man is from chicago uh the second he said on with the on uh you you know it's a chicago my a lot of family in in chicago and in milwaukee and their o's. So, you know, right away when someone's from Chicago or maybe Milwaukee, you hear it. Well, welcome dude. I'm excited that you're here, brother. Thank you. When you're from, or when you're from Chicago, you gotta, you gotta let

that A draw out a little bit. It's, it's our, it's called the Midwestern draw. And be prideful about it. Damn it. Right. So, well, I'm excited. You've had a lot of success in your career and we don't need to go do what's your entire background, but let's just kind of talk about the real world state of the real estate market. You are heavily in a space that I'm not in transparency, heavily in commercial.

I believe you said industrial, you're in the industrial space. Yeah. So we're experts. I'm an expert in my company. Our experts in office, industrial, and retail properties, Justin, that's where we play. We cut our teeth in office and industrial when we first started in the early nineties. I've been doing this a little bit over retail experts. That's the spaces we plan. We understand multifamily, we understand hotels and self storage, but we focus on what we know. And that's, those are the three, I would say food groups and commercial real estate that we're experts at. Well, let's, let's talk about that for a second. You said something that

really hit home with me is focusing on what you know. And I can tell you, for those that have been listening to me for long enough, you know that I've lost multiple seven figures when I go outside of what I know. And I take that leap of faith, such as developments. And so I think it's really important for us to maybe start at this. Why did you end up focusing in the genres you did? Right? Obviously, my podcast is The Science of Flipping. I have predominantly house flippers, wholesalers of the like, landlords, but I'm a believer in being a dynamic real estate investor. I don't believe there's only one way to skin a cat and I believe you should be dynamic. I'd say, what drew you into the space of commercial, industrial, medical, more so than single family?

Well, to me, it was the numbers are bigger. I like that. I like the game. It's a bigger game, which I went to college, a lot of my colleagues, fraternity brothers went into multifamily. Chicago has a huge multifamily presence. OK, and some of the top players in multifamily are was are originally from there, you know, and people have multifamily segments. I have tons of guys that own thousands of doors and really wildly successful. They're not in the personal brand space. They would probably Trump a lot of the people in the personal brand space with the multifamily. If you saw what they own very experienced. And I saw that and I said, okay, well, the cap rates are so low. It's really competitive. Do I want to get into the Chicago game and start buying three

flats and six units and then build up to larger apartment buildings and then go nationwide as the internet came about? When I first got out of college, there wasn't the internet like it is today to understand what the opportunities were. So it was a local region, Justin, when I got into real estate. So my thought was, okay, well, Chicago has a huge office in industrial market. I know I got to be local and regional in this business because that's what it was. So I said, okay, well, some of the largest corporations in the world are based in Chicago, in the Chicago area. And it's a good office market, good industrial market back in the early 90s. And I said, this is where I want to play.

I want to be different than colleagues of mine that were doing multifamily, also looking at the icons in multifamily in Chicago. So I said, I want to do something different. And that's when I got in. I started teaching myself office and industrial, and I did my first deal. And then, like I said, 17 years ago, we got into the medical office space. So to touch on your point, you get rewarded for focus, especially in business and our business specifically. So we spend a lot of time in the medical office space. That's a unique niche. You have to really own the education for each type of tenant, the licensing laws and HIPAA and how these properties function. Well, it takes a lot of time to really get up to speed in that learning curve. So we have

a great focus on medical office. However, we do industrial and retail as well in general office. Nowadays, we stay away from general office because general office has really changed since the internet and especially after COVID. People don't need as much office space. There's not as many tenants running around. The suburban office market is really a challenge right now. So if you're in the central business district of like down in Manhattan or downtown Chicago or Miami, you know, that's where the major tenants want to be that are expanding and are filling up the buildings.

But the suburban office market is really, really a challenge these days. So let's talk a little bit about that. I think people want to talk a little. I don't know if they want to talk about it. I want to talk about it. COVID, how did this impact the space of office buildings, right? Because I've been in the residential space for 15 years. You've been in a commercial and industrial for 28 years, I believe you said. So you double me, right? You trump just in general length of experience. So when I saw COVID come

around, the very first thing I actually thought about the real estate market were San Francisco, Chicago, Manhattan, major, major metropolitan. I'm like, oh, they're fucked. It's over, right? Because who, what are they going to do? They're going to have 10 million a month in the leases of this skyscraper and no one's going in. So how did COVID change? How's maybe it coming back? Why don't we talk a little bit about that? Or maybe it's not coming back. What are your thoughts on all that? It was a challenge before COVID. Okay, my headquarters in Chicago, we were in a class B plus class A office campus in Bannockburn, Illinois, which is a suburb of Chicago.

That was the perfect example of suburban office. And when you look at suburban office, the problem is even before COVID was there wasn't a lot of tenants. With the internet, people didn't need as much office space. So you had tenant representation brokers that are running around asking for larger commissions, more TI. So the margins on general office start shrinking. And I saw that over the years. And we said, well, this is an asset where people don't need as much space. People have to fill up existing assets. New products can be a challenge to come on. And it said, well, if we want to stay in the office, where do we need to be? And that's how

we transition into the medical office space. Medical office is different. There are multi-story buildings, but a lot of the doctor groups and physician groups and hospital systems like to be in front facing single story buildings that you could pull up to. And so your cam gets eliminated and there's a lot of benefits to those type of buildings that these medical tents are in, or they want to be in freestanding buildings and control the building as well. So we looked at

and we took a different approach. But office, how it got affected by COVID was a lot of people getting comfortable working from home. So now all of a sudden, working remotely became more in vogue than it was even pre-pandemic. And so for us, we're fortunate in the medical office space. Generally speaking, we have pandemic and recession resilient type real estate the medical office space, generally speaking, you know, we have pandemic and recession resilient type real estate and medical office. We collect rents, a majority of the rents during the pandemic. And that's all subjective. Like, when do you think the pandemic was? Like, when I think of the pandemic, I think of like that heart when we're all getting PPP money in 2020. That's what I caught. Like when it was knee deep, you know, when president

was coming on, he was talking about the vaccine coming out. That to me was like knee deep COVID, not the next year when we started coming back, you know what I mean? So when I look at 2020, we were successful collecting rents and in general office has had an issue even pre pandemic, because of technology, people are working from home now. Now with all the technology we have, we have phones and tablets, and VOIP systems and zoom, you know, you could work from anywhere now. Now I'm an office guy, you are. Yeah. So it sounds like and the reason why I'm kind of veering a little is it, so it sounds like the general office space still really isn't back. I mean, you're doing medical, but you also have normal commercial office space for the office, the normal company. Is that still not

essentially coming back? I mean, I literally have been paying attention between Google, Salesforce, uh, you name the company, tens of thousands of people have been laid off in the last 10 days, right? And I'm sitting there and these big boys have massive office space. Now, I think that plays a role in this, right? Their overhead is massive. I read an article. I didn't verify it, but Facebook wrote a billion dollar check to cancel office spaces around the

world. That's insane to me. And I didn't verify that that could have been, you know, clickbait of some sort, but like, I just don't understand it. And I know you're high on commercial and office spaces. And I'm not saying you're wrong. Cause I don't know it the way you do. I just a little bit of the common sense in me says, you got to play. Well, it's going to be a great time if you want to buy general office because you'll be getting them at great discounts with the vacancy factors going on. However, I have a hard time really believing in general office unless I'm buying a CBD, a downtown-type property. That's when I would look at general office. Maybe describe general office for everyone. General office to me is, just to give you an example, say an insurance agent, mortgage brokers, attorneys, a company like me, a real estate company, could be anyone. It's outside

the medical industry I look at. Now, medical tenants can be in general office buildings. That's possible for services. However, at the end of the day, what ends up happening, Justin, is that a lot of these general office tenants that just examples, their business models have changed. Their staffing needs have changed. The way they organize offices to be more efficient. Like none of us have these huge copy machines in our office anymore. We have certain, the way an office design has changed.

When we designed our office in Bannockburn and we redid it, we totally had to readjust to the current times how we flow as an office. You know, how the cubes are set up, having a bar for people to eat at, you know, the different amenities you have to provide employees. So the functioning of an office has changed. And then all of a sudden you have COVID and COVID says, wait a minute, we could just do Zoom meetings and we could do this and that. I don't like it because I like being in office like you. I like the osmosis of interacting with people. I like tackling in person. I'm a old school phone in person guy.

That's why I like being in office like I'm sitting here today in Newport Beach in my office. However, a lot of people, even the younger generation, they've gotten comfortable saying, well, wait a minute, I like working from home. I could roll out of bed. I can go do my workout. I got more flexibility. I got no one watching me. Okay. Which I think is an issue with people working from home because the accountability factor can slide real easily because of human nature. We're, we're really, that can take that far left for sure. I agree with you a hundred percent nature every day. And so all of a sudden, then all of a sudden measuring people became more important with KPIs. And it's basically everyone now that works for an employer, you're like a widget. There's no emotion there. Like it was in the office building reports and all those good things we had, things have changed. And so general office is really an asset that we've kind of stayed away from, Justin, for a long time. And we enjoy medical office. Industrial is something we love and we continue to do and

retail, some retail as well. But even retail has had it hit from the internet and the restaurants and certain single tenants at least have done extremely well in retail. However, retail shopping centers that we own have really converted, generally speaking, to medical, which has been fascinating. We went back about 10 years and we said, let's take one or two properties and look at what happened. Well, what ended up happening is we had banks and retailers that were compressing and downsizing. And so all of a sudden we'd have a space and then the medical tenants were running around. They're like, you know what? We could be in great space, get great visibility. Maybe it's a hard corner and we can move in there. And so what's interesting about the space I play in is

that if you don't have deep roots and we have a specific criteria we look at, you have the option to go into a lot of places depending on your licensing requirements, square footage requirements. You can go into a general office if you don't have certain licensing requirements or fit your needs or you have enough parking at the facility to a retail center where maybe you want that visibility and you want the foot traffic. Maybe it's an urgent care. So medical office has different gradations and different needs depending on where you play. Commercial real estate has changed drastically. The internet and COVID have really affected how you have to look at things. But at the end of the day, the real estate fundamentals are the same, Justin, when we do underwriting and looking at that. And what's interesting to me about the business is that what I love about medical office is that we're pandemic and recession resilient type real estate. Cause you know why? The human body never

goes out of style. You and your family, my family, my employees, families, our colleagues, we all go to the doctor every year in certain basis. You know, if you have an HSA program or health insurance, you can go back and look like, where did me and my family spend time at the doctor? Well, so one of the kids went to a dermatologist, orthopedic, you know, it could have been OBGYN. It could be an internist. It could be a surgery center. You know, the list goes on and on of the medical services we use. And that's never going out of style. And it's one thing I love about my business, because it has this high barriers entry, because when you really understand

the tenants, and their needs and how to underwrite it, it becomes again, it goes back to your point, you are rewarded with focus, Justin, extreme focus. Yeah. Always be the case. Well, and you bring something up that brings up my next question, which is this higher barrier of entry, right? And so, obviously, I speak traditionally to the residential real estate investor, whether, again, you're flipping or holding or whatnot. How does an everyday Joe, maybe someone that even has a job, how do you break into this space? Right? Like, I'm sitting here thinking, well, you got to have a lot of money. And I even teach how to raise private money, right? So I already know that side. And I'm still thinking like, you're not walking around buying a strip

mall for like a million dollars. Like these things are multiple millions of dollars, if not bigger. Right. But how would someone even break in and listen, I know you have a podcast and I want to direct people to you as someone that can be an influence in this space. But how does someone break into this as an everyday, like aspiring real estate investor, or maybe trying to level up? Let's even take that person. Oh, I have 50 rental properties. I'm just kind of like over rent, you know, single families. Like,

how do I get here? Let's go there. It's a great question. And let's go there because one of the things I'm going to be doing is teaching commercial real estate. We're working on our content right now. And I plan on teaching is to as many people as possible. I want to impact people by learning business. So we're going to teach them how to pick a niche, how to underwrite it. You'll stop do real estate, by the way. I mean, it's so great that you're coming into the education space because it is people ask me all the time. Why do I do the podcast? Why do I coach so many people, all this stuff? Because I built a business in real estate. It runs, but I'm fulfilled through in from coaching. Exactly. Right. It both makes money. They're both businesses, but one fulfills me. The other's borderline, just transactional, a lot of money in my bank account, which fulfills me to some extent,

but it's not as fulfilling. So you'll, you'll enjoy it. Well, what fulfills me is throughout the years, I've mentored a lot of kids in our business. It's something I've taken pride in. I've seen them grow. I've had people I've mentored that have transacted billions of dollars in real estate now in their careers. And I take a lot of smiles from that, a lot of gratitude. I feel really good when I see that. I'm very happy for those people.

And I realized that I do a lot of teaching with employees and colleagues and brokers in our business and sellers. And I educate constantly. I don't sell. And I realized that it went to be great to teach someone the business that maybe comes from an area. Being from Chicago, even though I don't live there anymore, is my hometown. And I always give this example.

What if there's some kid on the south side of Chicago that comes from a rough area and needs an opportunity to build wealth and break free and build a legacy for his family? How cool would that be if you could teach him commercial real estate and they could do a deal, do another deal. Maybe that impacts that person's lives. Maybe it's their spouse's life. Maybe it's their family, their kids, their parents, their grandparents. Maybe he changes 30 people's lives. Maybe he or she can impact other people as well. And so I felt that I have a gift and I've grinded for almost three decades in this business and a lot to offer. And I determined it would be really rewarding to me to teach it. And so we're working on that.

I'm going to be speaking as well. And obviously the podcast we launched at the end of May, it's taking off really well. It's called Ben Reinberg. I own it. It's about being responsible for every aspect of your life, which is really important, not only personally, but also on a business level as well. And Justin, at the end of the day, I felt, you know, I've been wildly successful in my business. I'm going to continue down that path. That's never going to stop. I love what I do.

And we're growing as a company. But I wanted to say, well, how can I really get on to my next life between speaking and impacting and coaching and helping and mentoring people? And so that's when this came about. And then what happened was they said, well, if you're going to do that and you should do it anyways, you should do a personal brand. I was not on social media, Justin, until 2022. I was on Facebook, Instagram, whatever.

Now I got a lot of followers and I'm about to break through and become the best. And I will be the number one commercial real estate investor on social media in the world. And we're going to make that happen. And the podcast, we're leaning into more commercial real estate guests to help people learn more about in different angles and what people need to do in their mindset and daily routines and talk about their mind and body connection and all the things that impact their health, that help create success, how it all comes together and owning every part of your life.

And that's what the podcast motivates me. I've really fallen in love with doing the podcast. And even being a guest, I get to meet folks like you, which I'm really grateful for because I learn and I feel in life you can't stop learning. And the podcast I go on on a weekly basis and my podcast as well. And all the people in our industry, I'm very blessed because I get to meet a lot of talented people

and a lot of them know a lot more than me. And I love it because I just sit back and listen and take notes just like I will for you. And I'm not a residential real estate expert, but I'm always willing to listen and understand because there's always, what I learned, Justin, is that there's tidbits and little items in everyone's business that are global that you can use framework, whether it's

processes, how to sell, how to deal with people, HR items, marketing. We're all kind of similar in certain aspects, even though we're in different industries or business, but there's some commonalities of what do you do in this situation? Do you have an SOP for it? Or how do you measure this? Or I want to bring in this person to raise equity. How do I structure the deal? So we're constantly trying to learn and improve every day. And technology, things are moving so fast. So there's the good and the bad. You can learn a lot from the internet and technology and social media. And the other thing is it could polarize you too. So the biggest challenge you have in life for your audience is how do you balance your mind? How do you deal with your

mind every day? Because everyone says, well, you have these millions of thoughts that go through your head, which is true. And you will have a lot of disempowering thoughts about yourself and other people. And if you could switch that to be more empowering, it's a huge factor as you go through your day and in business. I call it info diet, right? I ask people all the time, what's your info diet? What are you digesting? What information are you digesting? And unfortunately it's never, the answers suck most of the time. And it's usually the people, myself, yourself and the high level people are like, oh, yeah, I crush an audio book twice a month. You know, this podcast, this, you know, documentary, but the less than one percenters are typically,

oh, I watched the reality TV show or I want, you know, they don't have the answer you really want. And then the concept is, well, you're not where you wanna be in life. And the information you're digesting is about losers essentially. Any correlation there. Yeah, I think part of that, here's the underlying foundation of all this stuff.

All the crap you see on social media and everything. It's about commitment that's what life is about that i've learned it's commitment how bad do you want something so for example you want to be the best commercial real estate investor how bad do you want it well i'm willing to give up certain things like i'll work on a saturday justin and people don't like that or a sunday you know i have a a Sunday call stand in with my director of property management because she wants it that way. And I'm all for it. That's what we do. Okay. Cause that's what we do. And that's what I tell my mind. And so if you want something bad enough,

that's what you got to go for. That's what you got to focus and commit to. And I think part of it is people think they're committed, but they're really only a toe in the water, a leg in the water, not in the water, not getting deep. And it's hard to build that connection or to build. They're committed as much as they want to talk about it. So I, you and I are very much in alignment about this, right? They want to talk about how they want to go out and crush it. And I want to make money and I want to drive this car and I want, and I'm ready to make a change. And I will, and they really like that

because people's energy gravitates to it. And there's a lot of support around that talk, right? You and I would support that person talking that way. But as someone that has educated tens of thousands of people, specifically in this space, people love that talk. They love the support and encouragement, but when they haven't decided what they actually want, there's no way to put commitment behind it. And that's the key factor of what you're talking about is this commitment. Because if you, and I know you are

true when you say this, you want to be the biggest baddest real estate, commercial real estate guy in the country, period, and educator, period. You will go do that because your reasons behind it, right? The decision you're making will connect your commitment. The challenge 99.9% of the people have is they don't have a decision. Meaning too often here that what's your why, right? And I've talked about this a lot. I'm sick and tired of people saying they're kids. And I say that respectfully because no shit, the answer is your kids. Duh, let's go to a deeper level than that. Because if you can get to a deeper level than that, your commitment will be supported.

It has to be bigger than that. If it is just as surface level of you saying your kids, every parent's gonna say the same thing, we need to go deeper. And you can decide that and figure that decision out, right? Decide what you want, like what you really want, you're gonna have all the commitment in the world. Challenges, people don't know? Decide what you want, like what you really want. You're going to have all the commitment in the world challenges. People don't know how to decide what they want

because it's easier to actually just put on Netflix at night and not actually dig deep at night or early in the morning. Commitments fail, challenges happen, they quit. It's, it goes back to how bad you want something. I mean, how, what are you willing to sacrifice? And so I'll give you an example. To go back to your point, when I was younger, it was about my kids. It was about, a Maddie's, tutors to coaches in sports, you name it. My kids had it. I didn't have that. I didn't even know it existed when I was a kid. So I accomplished that. And I said, well, I'm not really, it's great.

I accomplished it, but I'm not fulfilled. I'm not there. And I took a step back and I realized that I enjoy helping people and impacting them. I enjoy mentoring. I enjoy when I can teach someone. I enjoy learning too on the other side. And I realized really what's behind all this. And the money flows. It's like a magnet when you have that, when you're serving people and you're really helping people and putting people first. And that's a way that I've learned how to love myself and fulfill myself is to help other people in business and life that I could share knowledge and education and also develop a deep relationship with someone to learn from them as well. So it's about, you know, business is an evolution. You're

younger, you're learning, you're learning evolution. You're younger, you're learning, you're learning how to deal with life. You're learning how to deal with relationships. You might have employees and it's a learning process. It's an evolution. And I think as you get older, you start kind of realizing I just turned 53 this past Saturday and you reflect back and you're like, okay, well, what I learned, what do I want to do? How do I change? I'm constantly working on myself. I got really into personal development a handful of years ago. And it's drastically changed me and helped me in all different facets of my life.

And so it's an evolution. I would say to your younger listeners, work hard, grind, persistence, show up, be focused, be committed to what you want to do. If you fail, get back up, stay in your lane, like stay persistent and focused on that niche that you're working on. Just because you have a failure doesn't mean that you got to pack it up and say, well, I got to go do something else because that's okay. Sometimes you do have to pivot. However, you still have to stick with it. Like don't quit. And I don't believe in can't contractions can't shouldn't wouldn't couldn't.

I don't believe in those terms. I believe you can do anything. Everything's possible. You just got to put your mind to it. Your mind is your biggest competition. When I look in the mirror every single morning, Justin, it's Ben Reinberg versus Ben Reinberg. That's my competition. When I look in the mirror every single morning, Justin, it's Ben Reinberg versus Ben Reinberg. That's my competition. How am I going to deal with my mind? Am I going to go in and create happiness? One of my mentors said to me, he said, most people are looking to chase happiness, but if they were happy themselves, their environment would change and they said so along those lines how would i make the argument happy wife happy life i believe the same point you just made it's not make your wife happy and you're going to have a happy life marry a happy woman and you will have a happy life it is internal

more than external right same idea Same idea, same concept. is you have a spouse, girlfriend, whatever, whoever your significant other is, you have to focus on yourself and be the best version of yourself, be happy with yourself. And I realized when he said that to me, I was like, holy shit, that makes a lot of sense. If I'm happy, my whole environment will change. But if I'm not happy, and I'm looking for happiness, the environment's not going to change. The only one that can change the environment is myself. And I hope your audience and your listeners really dig deep on that concept and let it sink in and process. If you're happy, your environment will change.

That's the bottom line. And I realize when I wake up, Justin, every day and I look in the mirror, I'm like, all right, Ben, is this going to be a great day? Are we going to make it happen? You're going to empower yourself. You're not going to have disempowering thoughts in your head. You're going to love everyone. You're going to show love. You're not going to have fear. You're going to step into the story that you were made to be. Or are you going to live in fear what are your choices because at that day we all go through that as humans we it's like am i going to live in love or i'm going to live in fear what am i going to you said it best what are the choices so one of the things that i was taught i'm choosing love i'm not going to live in totally and when i live in fear and believe me you have it all day i'm sure i woke up this morning i had something going on like like on. Like, I got to raise equity or I got to do this. Or, you know, we had a great meeting last night. How am I following up?

Like, all these thoughts are coming at me. And I'm going to say to myself, you know what? I'm not going to acknowledge that thought. I'm going to change my mindset and say, we're going to raise equity today. We're going to tie up that deal. I'm going to kick ass and crush Justin Colby's amazing podcast today. You say those things, you think it, and you believe it, and you act on it. And guess what?

You're happy. And when I'm happy, Justin, the best Justin comes out. We have a great podcast. We build a deep relationship. We help each other. You're like, hey, I have some thoughts on your residential building. Hey, I have some thoughts on your commercial building. Or Harry, have some thoughts on your commercial building or, or here, you're looking for this employee, let me give you a resource. That's all out of love, and not fear. And just that one concept can make everyone in

your audience wildly successful. It took me a long time and a lot of money to get to that I didn't know overnight. And we didn't have the internet and all these resources, but the beautiful thing about social media, I know people kind of downplay it and all these other things is there's a lot of resources out there that you can open your eyes and say, man, is there some truth to that? Let me look into that and knowledge and expanding your mind and having an open mind. And I think the other thing I can offer to your audience, and I didn't know this a long time ago, I thought I was always right. And I'm not. And I realized if I open my mind, and when someone doesn't disagree with me or criticize, it's an opportunity for me to learn. And I learned that a long time ago, Justin, is that if someone's criticizing you,

or you're not, or you're debating or an argument or whatever, think about what they're saying to you and think about what is the lesson? Why am I having this? So when you have an argument with your spouse, or you have a best friend and you're not coming in agreement, or you have an employee that you're not seeing eye to eye on, think about their truth. Think about what they're saying to you is like, find the truth in what they're saying. And if you can do that, your whole world will change. Because then all of a sudden, you start respecting people, you start appreciating them, you're more grateful. And you start looking at it's like, you know, Justin just told me this, and what's the truth behind it? Let me understand it. You know what,

that's a great point. I need to look into this, this and this, you start processing and you start learning, you're like, that's how you improve and grow as a person. And so be open mind out there. You know, I know when you're younger, you're trying to build this house of cars, like I'm successful, and I want to drive the nice cars and live in a great house and all these things. It's a process. Okay. And I know the, I know social media can taint it when you see a young guy driving a Lambo in the area I live in now, you know, but the reality is not everyone's like that. And you have to be happy with yourself. So if you're happy with yourself, you'll create the environment you want in your life,

which creates success. And that was just a huge thing that I learned that has really impacted me. And I hope everyone else can learn from my learning of what I spent a lot of money and time to develop. Well, I appreciate you, brother. And I'm sure everyone listening here appreciates that sentiment. Where can everyone find you?

Where would you like them to reach out to you if they would like to? I would say there's a couple of resources. One is our company website. It's alliancecgc.com, which is charliegeorgecharlie.com. So it's alliancecgc.com. That will talk about our new fund.

We're raising 50 million equity. We're buying about $130 million of medical properties. We launched it this summer. It's going really well. We're buying about $130 million of medical properties. We launched it this summer. It's going really well. We've loaded some assets already into the fund. We're raising money every single day. That's a good way to connect with us.

We have a lot of content about commercial real estate on my corporate website, testimonials. You can learn an abundance just by going to my website. If you want to learn about me and about teaching commercial real estate, my podcast, and follow me on all the different platforms, go to benreinberg.com. If you're looking to have your life impacted and you want to learn about health, wealth, relationships, business, commercial real estate, how it all comes together into your life so you can own your life like we do, go to Ben Reinberg. I own it. It's my podcast on every platform. We have one come out every single Tuesday, and it's all about adding value. That's all it's about is adding value with great guests. We talk about the mind and body connection. We talk about commercial real estate. We talk about business. We talk about human behavior. We have a lot of women that come on the show that give a different perspective as well compared to the men. It's fascinating. I just

love it because I learned so much just listening to people and being able to talk just like we're talking. So those are the best ways to follow me. Either go to the company website, my personal website, go to my podcast, you know, and business, you can go look me up on LinkedIn as well and anything else. And my company Alliance CDC, we're actually revamping all our social media, which is getting pretty exciting. So a lot of ways to engage with me. Cool. Well, I appreciate you showing up today. I know you have a hard stop. I have a hard stop. Thank you for spending this much time and pouring into my audience here at the science of flipping. I appreciate you, dude.

Great. Thanks, man. Great seeing you. And thanks for having me on. Absolutely. All right, guys, that's all for this episode. We will see you on the next episode. Peace. Hey.