The Science of Flipping - Episode 141: Growing Your Influence Though Meetups – Interview with Adam Adams, The Meetup Expert

Episode Date: March 25, 2019

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Welcome to the Science of Flipping Podcast. I'm your host, Justin Colby. Yo, yo, what is up, everybody? What is up? It's Justin Colby, your loyal host with the Science of Flipping podcast. And if you are watching this on YouTube or Facebook or iTunes, you see I have a very, very special guest with me. But before I introduce him, I want you guys to all realize this is all about giving you the systems and strategies I personally use in my business. So I seek out the best when I interview. And my man, Adam Adams, is absolutely one of the best in the industry. He is the real deal. And what we're going to talk about today is going to be so simple, but so not, you know, executed enough, I guess, for lack of

better way of saying it. And so Adam and I were talking, he's invited me to speak at his Finding Deal Summit. I said, yes, that is coming up April 4th through the 6th. So, Adam, what is up, dude? I am pumped to be at your event. Hey, man, not much is up. Just hanging out and getting ready for that event. As we record, we're about a month out and there is so much that happens when you need to put an event like this together. So, that's all that we're really focused on is getting this event ready to go. That's awesome. So, again, it's in Denver, right? So, for those of you listening right now, stop. If you're interested, this is all about finding deals. That is all it is. So, you know, I talk about marketing all the time for my tribe. This is what it's going to be about. Adam, why don't

you talk about a couple of the speakers really quick. Again, it's in Denver, April 4th through the 6th. Talk about some speakers so people know, you know, who's there and who they're going to learn from. Yeah, absolutely. So, there are 16 different speakers. Most of them are famous podcasters like yourself. Most of them have coaching programs around wholesaling or finding deals. I mean, we've got Sterling White who brings in deals, multifamily deals by sending like Rubik's cubes to people and saying, let's figure this out. He's sending shoes to them like little baby shoes and said, I just want to get my foot in the door. Like the strategies that we're learning are going to be insane. It's like we have every expert, right?

So John Martinez, just a sales expert, like he teaches people like you and me how to be better at sales. And we've got people from my company, a couple people from my company teaching weird ways that we pull in deals by using Autobots on LinkedIn. Corey Boatwright will be there. Maureen Miles will be there. David Tupin will be there Corey Boatwright will be there. Maureen Miles will be there. David Tupin will be there. Cody Hoffine will be there. Jennifer Beatles, Justin Lund, Justin Lucchese, Steven Pesavendo bought and sold 150 deals last year. Tommy Mello, who runs

a program to help people like you and me to find deals. And he's going to open up the kimono, if you will, to like really help. And there's going to open up the kimono, if you will, to like really help. And there's other speakers. I can't get them all out, but there's some really fantastic people. Yeah, I don't know them all, but the ones I do know of their powerhouses. And so, I'm honored and I really thank you very much for inviting me out there and having me come to speak to your tribe. It's the findingdealssummit.com. So for those of you listening to it, go there, get your tickets April 4th through the 6th in Denver. So get there. I'll be there. I'll be speaking. I'm speaking, I believe, Friday, correct?

Yeah. And yeah, and there's some cool stuff going on with the VIPs that we've been talking about. So that's cool too. So if you want to be a VIP, I always suggest being VIP. You get access, right? It's about access and proximity to the people you want to be around. And the highest level of ticket comes with a mastermind, like just with the speaker. So, and I'm only selling a couple of those tickets because I really want it to be intimate. But yeah, the higher ticket level that you get at any conference, I'm not just selling my conferences, guys, anywhere you go, that is a hack for you is to always buy the more expensive tickets because they come with more networking opportunities. Your network is your net worth

and I will stop. I'm just… I'll leave it there. I got it. I got it. All right. Well, good. Well, so that's enough about the promoting this. I wanted you on because, you know, listen, you've been known as someone who really kind of cut his teeth on live events, so to speak. And the reason why I really wanted you to talk is because I'm a firm believer in the meetup.com marketing strategy. And I'm not saying everyone has to go out there and start their own, but there's also ways to go to them and actually make them effective and the reason why it's so important to me is because I have my own meetup

here in Phoenix. We met literally last night. We covered seller objections, real content of really how to get more deals, right? But people don't necessarily go to these meetups and engage and take them for what they are and try to squeeze the juice out of them. So I really wanted to, whether it's talking about starting your own and or talking about being a part of them and how to actually get things out of them, not just the content but deals, network, people, right? So let's just start there. What's your opinion on this whole meetup world for the real estate investor? My opinion is that meetups like really is one of the top places that you can go to grow

your network and you hit it spot on. You need to find out, you need to like reverse engineer it. So before you go, you need to really understand what you're going to offer, who you're going to talk to, how you're going to present yourself. And number two, I believe that I've gotten the most amount of value by being the expert up front. So, I got the most amount of value by running my own. However, as far as meetup groups go, find meetup.com. It doesn't matter where you live, you'll be able to find some type of real estate group to find. If you are close to Justin, you'll find his. If you're close to us in Denver, you'll find ours. But definitely go begin with the end in mind,

just like the Stephen Covey says in the seven habits of highly effective people. You want to be effective at networking. Understand exactly what you're going to talk about. Who are you targeting before you even get to the meetup group. Yeah. And that's one of the big things. I had a very similar conversation a couple of days ago with a client of mine and I was just talking to them like, before you go do this, have what your intention is, right? Like, what are you going for? Are you trying to find two or three buyers or are you trying to network with two or three wholesalers who have deals because you have buyers or are you, I mean, whatever that is, because just going and sitting in the seat while it's better than nothing, it's not much better than nothing. I mean, that's the reality. If you're

not going to engage with intent, then again, maybe it's just as easy to stay home because you're not going to get anything out of it besides maybe a couple of notes, oh, good idea that you're not going to implement, right? Yep. I have one pretty cool hack and, you know, I realized that this is a hack that can work for somebody who is just wanting to go to the meetup, but it works incredibly well if you're actually hosting the meetup as well. So, what it is, is it's all about private messaging people. Okay. So if, let's just say that you are not the host, but you want to utilize that, you know, 30 minutes or two hours of the meetup to the fullest potential. So what you'll probably want to do is go into the people that are going to attend that event. You'll hop into the, I'll hop into the meetup group.

Then you'll right click and open all of those attendees. So let's just say there's 30 of them going. Open them all into a new tab and then reach out to them. Say, hey, I read your profile. I saw that you've been doing wholesaling for two years. I'd love to talk to you about it. Maybe we could talk at the event. So now you've gotten their attention.

That's exactly what you're doing. You're getting their attention and they are planning to talk to you. They're remembering your name. They're like, Justin Colby reached out to me. He said he wanted to talk to me. He boosted me up by saying, that's cool that you've done wholesale for three years. And now I get to go and talk with him. They're going to plan on talking to you separately. And if you did that with everybody, not all of them even read their personal messages, but the ones that do, you can just say something like, let's just chat for a minute or two before or after the event.

Don't try to set up like 30-minute meetings with all of them right away, but say, let's chat for a minute or two before or after the event. And if you did that with all 30 of the people that were coming, all of them would be focused on you when they got there. So that's one quick hack. And let's just say you're running the meetup. You're actually running the meetup. Here's how I've done it. I go into other people's meetups. Okay. So I go, so let's just say I have a wholesaler speaking at my meetup. Yesterday, I had a fix and flipper speak at the meetup and he was talking about scope of work, how to like figure out if what you're doing in the fix and flip is the right amount of things. So, what I could have done is I could have hopped into somebody else's meetup that is all about wholesalers and then I could have taken all of the members and right clicked it,

opened in a new tab, right click it, open in a new tab. I get like 200 of these people all going and I'll say something like this as the organizer. I'll say, hey, Al Robertson, hey, are you going? No, let me back up. Hey, I noticed that you've been wholesaling for two years. We're both a member of this wholesaling group. By chance, are you going to go see Al Robertson talk about scope of work? Maybe we could chat a little bit there and so you're not giving them a link it doesn't seem like spam it just seems like you appreciated what they do you want to talk to them about it and then you're inviting them to that event and the most likely thing that they will say and guys this is a giant hack my let me just brag a little tiny bit my meetup is literally one of its world-renowned. So we're in the top six out of 225,000 meetups. I went and spoke at meetup headquarters and taught them what

I was doing. This, I mean, this is my biggest strategy. This is gold. This is worth hundreds or hundreds of thousands. If not, I've raised $5.2 million just for my multifamily deals out of my meetup group. So, this is valuable stuff and this is how I built that meetup. Roderick Just to be clear, is this going to be more for the organizer like you and me? Roderick Yes. It is for the organizer. This little strategy. So, I told you kind of how to use it if you're just attending to get people to notice you in particular. Now, I'm talking like if you're going to run get people to notice you in particular. Now I'm talking like,

if you're going to run your own meetup group, what you'll do is you'll have an event like I was talking about with the scope of work for fix and flips. And then I'll reach out to the wholesalers in other people's groups, kind of hack those systems. And they're not even in my own group yet, but I'm going to find a way to entice them to come to the group. So, I'll say something like, man, it's cool that you're doing wholesales, you know, for the last three years. I'd love to talk to you more about it. By chance, are you going to that meetup where Al Robertson's talking about scope of work? Maybe we could talk there. That's all you say. It's not a sale. It doesn't sound like a sales pitch. It sounds like a compliment and let's connect and maybe we could connect at

this place that I'm already going to be at. And then they'll say something like this. Oh, I didn't know that Al was going to be speaking on Scalpel work, but it sounds like an interesting event. You know, where is it? When is it? And then you'll say something like, oh, it's going to be, it's this Friday. Like I said, do you want me to just send you a link? Don't just send them a link. That is very important. You start by sending them a link too early, you've lost, you've lost, you haven't courted your date yet. You need to find a way to make them ask for it. So, you're like, do you want me to send it? And they're like, yeah, please. And then when you actually finally send a link to that event where Al is speaking about Fix and Flip,

now they're appreciative, you helped them them and then when they meet you there, you'll be able to have more and more and more people. So that is the biggest thing. I'll just tell one thing because you mentioned masterminds and I know I'm talking fast but I am in a mastermind. It's a multifamily mastermind and somebody in my mastermind came to me and he says, Adam, I'm so excited. I'm starting a meetup. And I'm like, awesome. How many people do you have coming? And he said, I have like three RSVP'd. And I go, let's get you 20. And it's going to, we're going to do this all in one night. And he's like, no, how would you do that? So, we sat down. I said, go get your laptop. We were at a hotel because I don't remember where

we were, but I go, go get your laptop. So, he runs upstairs, gets his laptop, sits down, and I told him the same trick that I'm teaching you right now. Right click, open in a new tab. Right click, open in a new tab. And then send a personal message to people saying something like, that's cool you've been in multifamily for three years. That's cool that you have 100 doors. Love to talk to you more about that.

Are you going to be at the multifamily meetup on Friday? Maybe we could talk there. And I told him to do this. He did it and he had 20 people RSVP in a few hours of work. This is a huge, huge tip. I hope you all utilize it. Roderick Yeah, absolutely. So, again, to be clear, they have to join those other meetups, correct? Roderick They don't actually technically need to join them. Okay. I mean, I usually am going to groups that I'm a part of, but what you're really doing is you

just click on any meetup out there, just click on the meetup. And then there's usually a tab for members. So you click on the members of that meetup and it gives you a long list and there's usually a tab for members. So you click on the members of that meetup and it gets you a long list and there's ways of organizing those people. And I like to go to the people that have been on the meetup group, the most active, the people that were there more recently, because then I know I'm not just sending them to like super random people. So I'll only send it to the most active like 100 or 200 people. And when I do that, you can really hack into people's networks and like your meetup group will be giant. I promise.

Like, and overnight, it's just a, it's a phenomenal trick that I've been, I have coaching clients about meetup. And this is one of the things that I tell them that just changes their life. So lights out. Well, and then, you know, we have a minute or two here. The funny, right, like I run my meetup group. I mean, I've not used that trick. So listen, I'm all, but this has been great for me just as my tribe is, right?

But, you know, one of the things I would always advise anyone when people get very scared, what if no one shows, right? First of all, you use this hack. But second of all, that's part of this process, right? Like, don't worry about if no one shows or if you have one person. I've had, last night was a very small group. Like, it was not massive. But the engagement was really high and my loyal members really come every single month, right? And so, I always want people also to understand, don't worry about whether you have the biggest. It's about making sure that you're consistent, right? You got to be giving one every month, maybe every other week. How often are you doing your meetup group? I started two years ago

by going every week. We slowed down the third year but for two straight year, for the first year, I did once a week and then the second year, I did four times a week because I had four different lunch clubs going. I don't suggest that. Justin just said the biggest thing is consistency. So, you want to do something that's sustainable so that you can actually be consistent about. But I built my network through it. I raised money through it and now people know who I am. So, it worked for me. Going weekly and then four times a week worked for me. It doesn't mean it's going to work for every single person out there. That's right. That's right. And so, again, I want you guys to look up Adam Adams if you're interested in meetup. I have my own but he definitely has a structure, a system. To your

point, you know, masterminds and coaching regarding this. This is a space I believe the word I was looking for previously is underutilized. I believe people are too scared to get out there. But the reality, whether it's your meetup, whether it's your Facebook pages and groups, whether it's your LinkedIn pages, your Instagram, the world is turning social and is turning voyeuristic. It is what it is. If you just want to stay in the dark ages and not put yourself out there, unfortunately, Adam, myself, and others are going to win and you're not. And that's just the reality of it. It's because we're willing to put ourselves out there, right? We're willing to go out and try to engage. And as sad as it really is, the way you change your game these days is by

saying, and the first thing people see when they see Adam or me or anyone else is, wow, they have this many followers or they have this many likes or they have this many videos or they have this many subscriptions on YouTube. That's what it is now. That's how people judge you. Whether that's right or wrong, that's not up for us to decide. That's literally now how people are judged. How many subscribers do you have on YouTube? How many likes do you have? But meetups the same way, right? So, for example, I don't know my number right off hand, but it's over a thousand, right? Like I have a thousand Phoenix members in my meetup. And I don't even know if that's good or bad. You would actually be able to tell me, is that? No, that's pretty dang good to be honest with you. Most meetups out there, well,

most of them fail to be completely honest. 99% of them just like fail off. But the normal ones are between 200 and 400. And the pretty hefty ones are about 800. The ones that you and I have a little over a thousand, that's pretty dang good. And only a few of them have like 3000. Got it. Okay. So yeah. So I think I'm just over a thousand, right? So I don't know exactly where, but just over. So I didn't even know that was good or bad. I was like, well, it is what it is for me. But the idea is that, right? People immediately say, oh, I would join Justin's group because he has a thousand members. Okay. People, he does something good there. He really teaches you. He's not just there selling or, you know,

you know, should I work with Adam or work? So, the idea that I'm saying is this is so underutilized. Get out there. You called them a lunch and learn or what were you doing? Lunch meetings? Yeah. No, I just wanted to do it completely different than everything that I saw. Everybody else was meeting at 630. So, I was like, I don't want to compete with that. I'll just start a lunch club. There you go. That's it. Start a lunch club, guys. I mean, I could talk, I could banter about this because I'm a firm believer. This is one of the ways you start your business, right?

You get your first deal. You get a consistency of deals. You get your JV deals going. You get your net. So, I mean, this may even be something I bring up heavily at the Finding Deals Summit. But guys, this is awesome. Again, Adam, where can everyone find you? I know findingdealsummit.com is for the event, but I want them to really be a part of your world if there's somewhere you want to. Thank you. Yeah, just one place. If they want my email or they want to see our podcast or

see what deals we have, whatever, it's just go to our website, realbluespruce.com. R-E-A-L for real, like real estate, B-L-U-E, the color, and spruce, the tree.com. And they can find my email there. They can find out more about our meetups there, about finding Deal Summit and the other conferences that we host. So, that's the best place to go. Roderick Love it, dude. Thank you for spending your time. I know you're busy. I appreciate you coming on here and talking to my tribe. I'm excited, bro. It's coming up. It's next month. So, we're going to rock the house, man. For anyone who wants to see me live, wants to see Adam or any of those other speakers and are looking to find deals that really take the lead gen, the marketing, the traffic side of this business seriously, you guys need to be there. It'll be

awesome. Hey, let me do this. I know we were wrapping it up, but let me just say one quick thing is I'm going to just create a promo code for you and the people that follow you, okay? So, it's going to be, well, I haven't planned it all the way out yet, but let's just call it Colby. Does that work? Sure. Okay. So, put in Colby, C-O-L-B-Y, and that'll give you a massive discount at the Finding Deals Summit. And I'll give that to Justin. I'll get it set up today. So, before you hear this, it is ready to go. I love that, brother. All right. Appreciate you guys. Appreciate you, my man. We'll talk soon. Bye.