The Science of Flipping - Flipping to Wealth: Building Your Credibility, Influence, and Authority

Episode Date: December 20, 2024

 Get your copy here on Amazon: Grab Flipping to Wealth Now -- In this episode, I’m celebrating a huge milestone—my new book, Flipping to Wealth, just hit #1 bestseller status on Amazon! I couldn’t be more excited or grateful for everyone who has supported me along this journey. I dive into why building credibility, influence, and authority (CIA) has been the key to my success in real estate and beyond. Over the last 17 years, I’ve seen how creating a personal brand can open doors to deals, partnerships, and opportunities you never thought possible. I also address the fears that hold most people back—like worrying about what others think—and break down exactly how you can start building your brand today through consistent social media posts and intentional networking. This episode is all about taking action, overcoming fear, and creating a brand that sets you apart as you move into 2025. Let’s get after it! -- The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:  “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby

And what you do starts to become your brand. And your brand will start to take shape. And if you can create a good enough brand, you will start to gain influence. And influence is given to you because people will start to ask questions. Hey, how did you find that deal? Hey, how did you raise the money?

Hey, when you start to get those questions from other people, you know you've created influence in the market space. And then ultimately the credibility comes by doing what you say you're gonna do. Yo yo! Welcome to the Science of Flipping podcast everybody. I am so fired up today. You can probably hear in my tone and my energy, I just got confirmed and notified from my marketing team that my brand new book, Flipping to Wealth, out on Amazon now has just hit number one status. Best selling book, number one seller on Amazon in three different categories.

And the most is in real estate. And so I could not be more proud. I could not be more happy. I could not be more grateful for all of you, my loyal listeners, my loyal followers, my friends, my family, the people that have been with me and by my side. Now this podcast started almost 12 years ago going into 2025 and it started the branding of the science of flipping. It started the branding of Justin Colby and now has gotten to a place where my books hit

number one status on Amazon and I'm asked to speak on stages that have thousands of people in the crowd and it's created something so special. And so this podcast is very special. It's very near and dear to my heart. And the reason being is this podcast, the Science of Flipping podcast, really started it all for me.

It started the credibility, it started the authority, and it started the influence. And so really what I want you guys to know on this episode is to go get my book. Go to Amazon and get my book Flipping to Wealth. But I mean I'm being serious you should if you're if you're really interested in wholesaling, flipping, and then accumulating rentals. This is the book you need to be reading. So all jokes aside, I'm actually being serious. You should go pick it up.

It is on Amazon, on Kindle, paperback, and hardcover. And if you're a real estate enthusiast, if you're interested in real estate, you wanna start building wealth, you wanna start making money, then this book is gonna be for you. It's my entire 17- year career in a book. It shows you exactly how I can find deals, how I analyze deals, how I raise money, how I never use

my own capital for rentals, etc. The book is phenomenal. I highly encourage you guys to go pick it up at Amazon. If you just look up my name, Justin Colby, and flipping to wealth, it'll be right there. Get the Kindle version, get the paperback version, get the hardcover, whatever you'd like. And make sure to write me a review. Very, very important. Write me a review. Now the episode really is yes about the book, but really about what the book, the story behind the book. Why does this book matter? Why did I write the book? What does it help me do moving forward? I'm not gonna go get rich off book sales, right?

I mean, I don't care if, you know, a hundred of you buy the book, it doesn't change my financial future. A thousand people buy the book, it doesn't change my financial, I'm not getting rich off book sales. I'm not trying to make it a revenue stream. But what it does for me and what I want you to think about

in this episode is how are you creating credibility, influence and authority? How are you doing the same thing that I have now done for about 12 years? How are you gonna go into 2025 thinking about that, doing that, acting on that, right? Now, a lot of people will say, well, Justin, I don't wanna write a book or I don't wanna start a fight, that's all fine.

But even if you wanna get started in real estate, even if you wanna buy more flips, even if you wanna buy more rentals, life is a whole lot easier now that I have built out and built up my credibility, my influence and authority in not just the real estate community, but in business and entrepreneurship as well. It makes life a whole lot easier.

The things that I'm looking to do, a great example is this book. I wrote this book with the intentions of continuing to build the brand of Justin Colby and the brand of Justin Colby is a brand that has been in real estate for 17 years going on 18 years has done thousands of transactions and I wanted to continue that brand moving into 2025. So for me, my answer was writing this book. And part of that is I was hell bent

on getting it to become a bestselling book so I can become a bestselling author. So the brand of Justin Kolbe becomes not just real estate investor, not just coach, but now nationally recognized speaker and bestselling author and number one ranked podcast host on two separate different podcasts. Now I have credibility, influence and

authority in the podcasting world, in real estate, in business, in being an author, in being a speaker and in being an entrepreneur. That brand of Justin Kolbe is now growing with my intentional efforts to grow the brand. Now, as I said, not all of you are necessarily like, Justin, I wanna go start a podcast or a book. Not all of you wanna start a coaching program. Not all of you want exactly what I want, but you should want this.

You should want to be viewed as an authority. You should want credibility. You should want to have influence on your peers. If you're in business at all, whether it be in the real estate sector or otherwise, having that CIA, I call it, Credibility, Influence and Authority, CIA, is gonna be able to help you move your needle. Now, the downside of this, just and authority, CIA, is going to be able to help you move your needle.

Now the downside of this, just speaking frankly, the downside is building a brand takes time. The downside is building a brand does not immediately lead to making a whole lot of money. The downside is building a brand does not immediately lead to building a whole lot of money. The downside is building a brand does not immediately lead to building a whole lot of wealth. And another fact of the downside is when you become a brand, a notable brand, when you have the influence in the market space, people start looking for you, start head hunting, right? They want to just go, there's a lot of negativity out there, there's a lot of people who are just negative

and you want to find reasons to not like people. So you will need to have some level of thick skin if you build a brand big enough. But if you are looking to buy your first flip, wholesale your first deal or buy your first rental, starting to create the brand will help you find those deals. It'll help you navigate those deals. How and why, Justin?

Well, if realtors know who you are, know what you're looking for, and like you, then it's gonna be easier for realtors to send you deals. If other investors know who you are, know what you're looking for. It'll be easier for other investors and wholesalers to send you deals. If contractors know who you are and what you do

and the projects you do, it's easier to find contractors. You get my point. Life becomes easier. Things become easier. Business becomes easier. And by the way, the real reason you want to build a true brand is opportunity. Opportunities start flooding

your way. Now in my position where I'm at at this point, my bigger challenge is actually saying no. Not saying yes to every opportunity that comes to me because I get a lot of good opportunities and it's hard for me to say no and so I got to be able to flex that muscle a little bit more. But the opportunities that can come to you, talk about raising capital for fix and flips, talk about raising capital for your buy and holds, talk about never needing your own money to build wealth.

Well, the reason why that becomes easier and easier is because if you have a credibility in the market space, if you have influence in the market space and you can be viewed as an authority, do you think people will inherently trust you more than if you were no name nobody that no one's ever heard of? I want you to really think about that.

Do you think it would be easier for me to go raise capital or for you? Think about the question I'm asking. The brand of Justin Cole be the podcast, the speaking, the books, the coaching, everything I've done over the last 17 years. Do you believe it'd be easier for me? And the answer is going to be yes. Now what I don't want that to be is an excuse because you guys can all do this. You guys can all build credibility, influence, and authority and it can be as simple as starting the post on social media each and every day of what you do. Literally if you're comping properties, film yourself comping properties, not a selfie, but film the computer.

Right? Let your brand start to be real estate investor. Now you don't need to post a video or a picture of, you know, a rehab you're doing that doesn't have to be, it could be as simple as each and every day, you working on your craft and each and every day you posting about you working on your craft and If you do that you will inherently or organically is a better word organically start to show people what you do and what you do starts to become your brand and

Your brand will start to take shape and if you can create a good enough brand you will start to gain influence and influence is given to you because people will start to ask questions. Hey how do you find that deal? Hey you know how do you raise the money? Hey when you start to get those questions from other people you know you've created an influence in the market space. And then ultimately the credibility comes by doing what you say you're gonna do and deliver. The credibility becomes you actually delivering

on what you set out to do and what you share with everybody every day. The credibility says, oh, he does what he says he's gonna do. He's credible, right? He delivers or she delivers. Now let's talk about the big elephant in the room. Here's what I know to be true for most of you.

The reason you don't go out there and post about what you're doing or let people know that you're walking a house or you're getting into real estate or you're excited about this new venture or you're analyzing deals, whatever the things I would tell you to be posting about to help your brand to start to grow.

The reason you don't do it is simple, fear. Fear of judgment, fear of ridicule, and fear of people snickering behind your back. Let me break the terrible news to you is they're already doing it. They're already making fun of you behind your back. They're already snickering about you, so who cares? And I want to really emphasize this

because at the end of the day, your life is up to you to go create, not them. They don't pay your bills. So for some of you, you guys might want to get going in real estate. Now my book's called Flipping to Well, so it is easiest to wholesale or maybe fix and flip versus accumulating a lot of rentals. So you might want to create more income.

More income pays more bills and creates a better lifestyle. They don't pay your bills. So all the snickering, making fun of, you know jokes behind it, they're already doing it. Get over it. My friends and family have done it for years. I do not care because they don't pay my bills. So if we can get you to get the confidence to start creating a brand for yourself, primarily through social media, I need you to be posting each and every day. The big elephant is the reason you aren't doing that. The reason you aren't intentionally trying to create an image and create certainty, create credibility, create influence and authority,

in large part has a lot to do with fear. So remove that fear. So you can go make more money. Now the second part is you may not even know where to start. And so I have a whole brand management posting schedule. And there's basically five different posts that you wanna make throughout the week. And those posts can actually create this brand

that we are now talking about. Now one of those posts would be like a real life post, like what you're actively doing. So this would be you just sharing your screen and showing that you're analyzing properties. Maybe you take a selfie video walking through a dumpster firehouse. Maybe you're analyzing properties. Maybe you take a selfie video walking through a dumpster firehouse. Maybe you're analyzing a rehab bid and you video it or take a photo of it.

Maybe you take a photo of a property someone's trying to wholesale that you think is overpriced and you post about those things. Those are real in, you know, real life posts. So now that's creating this brand of who you are and what you're doing which is real estate. Now there's other lifestyle posts. You're out to dinner with your wife or your husband. You're taking the kids to the movies. You're doing whatever the things are. They don't need to be crazy you know flexing. I'm on a yacht in Miami.

It doesn't have to be that it can quite literally be a lifestyle post. Then you can have a philosophical post or mentality post or a motivational post of like, how do you think right or something a grateful post right? These are types of posts that I post each and every week. In fact, some of my inner circle people, I give them this schedule so they don't have to think about what they post.

They just do it. Now let me give you a warning. I warn you not to be like my dad. If you've been following me at all and listening to my podcast and watching them on YouTube, etc., then I've talked about this a lot, but the moral of the story is he is in sales and he has not adopted social media and for years I mean decades he has barely made it at times had to borrow money from me and I've always laid into him about getting on board with social media. And his whole point to me is that, Oh, I don't care about what people eat and their cats and blah, blah, blah.

So the warning I'm giving you is this social media is real. It's here to stay and is way more powerful than most people give it credit for. Now many of you might be like, yeah, Justin, I'm all over social media. I have TikTok, Facebook, Instagram, X, all the great. They're not talking to you. But for the handful of the people that are, oh well Justin, I don't want to and stop it. Stop. This is not just a fad anymore. We're not back in my space. This is very real. People like Elon Musk pay $44 People like Elon Musk pay $44 billion for a social media platform. It's insanity. And so I bring that up for you to realize.

And by the way, I could have misquoted the 44 billion, but I think that's what he paid for X Twitter. Maybe not, but maybe. Anyways, I say this all just to say you got to get on board with creating a brand. And the fastest way to get on board with creating a brand is gonna be through posting on social media, right? And so you gotta do two separate things here. You gotta remove your fear. And how you do that is realize, so what?

They're already making fun of you, they're already snickering behind, who cares? They don't pay my bills. I'm going to go make more money. I need a better lifestyle. I deserve more. And then the other part is get on board with daily posts about what you're doing. Many of you guys just saw I posted about going number one, number one bestseller on Amazon.

Like every day I'm posting about something. Again, whether it's lifestyle, whether it's motivational, whether it's philosophical, whether it is realist based, I am posting. And again, when I go out and go for an ask, when I ask people for something such as, please buy my book and write me a review, I get a resounding yes, absolutely no problem. People are sending me screenshots, just bought a book, I

got a buddy who's like, I just bought 25 to give out to my organization. And it's because I just give so much value and they know my brand. And the brand awareness allows me to have these opportunities. And then when I do want something or need something, then when I ask, I almost 100% of the time get what I need or want. And so the tactical part of this is to make sure you are on social media and promoting yourself. The other part would be is in person. Are you networking? And when you are networking are you the person stuck in the corner

not doing anything or you actually introducing yourself letting people know what you do, who you are, and what you're looking for. I'll say that again. What do you do, who are you, and what are you looking for? And then the last part of that conversation is you need to understand what they're looking for. Cause everyone in conversations are always thinking what's in it for me.

So if you know that to be true, then listen to what they say about who they are, what they do, and what they're it for me. So if you know that to be true, then listen to what they say about who they are, what they do, and what they're looking for. Because if you can start to provide value, then your brand grows. Providing value is how you can grow a brand very, very quick. Now people talk about marketing and versus branding etc, but the brand is going to be what provides the opportunities for you further on down the road. Now we've already discussed that there's no quick money with the brand but you can create longevity you can create a legacy with a

brand right? And so the tactical here is just as important as anything else I promise you that. And so while I'm super fired up about this book and its number one status on Amazon and if you don't have it, please go to Amazon, Flipping to Wealth, just look it up, buy the Kindle version paperback or hardcover, read it. The Kindle version actually even allows you to listen to it, by the way, and give it a review.

But what really fires me up is I can now put on my brand that I'm a number one bestselling author. That is very cool. And that alone will open up more opportunities. Going into 2025, you need to be focused on credibility, influence, and authority as an entrepreneur. And the brand of that is gonna be you, not your company, it is gonna be you.

I have a company called the Science of Flipping, I have a book called Flipping a Wealth, but what the brand is is Justin. Justin has done all that, right? And if you could really adhere to this episode and rewind it and think this through and write out a vision of how you're gonna create credibility influence and authority going into 2025 you will get more

opportunity than you have with no brand I appreciate all of my love and supporters out there thank you all for being so loyal to the science of flipping. This episode is gonna be amazing. This podcast has hit the number one status in real estate investing and surpassed Dave Ramsey. Guys, it's all because of you. And you guys are following and you guys are sharing these episodes

because I deliver, which creates credibility. So you can see how this circle comes full circle. And so again, share this episode, share my book, get my book, I appreciate you guys. And by the way, let me bring up this one point. It's easy for me to now ask for something from you. Like, hey, please go buy my book. Hey, please go write a review.

Because I deliver for you each and every week on these episodes. So as I deliver, I build up goodwill and credibility with you. So when I do ask you for a favor, when I ask you for something like, please go buy my book and write a review, it's received a lot better. And that comes from the ability for me to deliver goodwill, which creates credibility, influence, and authority. So I appreciate you guys. Again, share this episode, share my book, buy my book.

Love you guys, and I'll see you guys on the next episode, Science of Flipping, peace.