The Science of Flipping - From Army Solider to Real Estate Investing Mogul | Naaman Taylor

Episode Date: August 3, 2023

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Transcript
Discussion (0)
Starting point is 00:00:00 Yo, yo, what is up everybody? Welcome back to the Science Flipping Podcast. I am your host, Justin Colby. And if you're not watching this on YouTube, I encourage you to go over to justincolby.tv and go watch this as I have another incredible guest. Naaman Taylor is here with us today. But before I get to him, hold on. As you all know, I have one sponsor, our main sponsor, minutepages.com. If you are a realtor or an investor and need a presence online to gain credibility, influence, and authority, you must go to minutepages.com. There is incredible tool that is on those websites that can help capture leads organically right there. So minutepages.com is our main sponsor. Now I have an incredible guest here. Very recently, he has come into my world and I would consider him a friend. I end up talking
Starting point is 00:00:52 to him more about Dallas real estate than probably anyone else here. Naman Taylor is here. What is up, brother? What's going on, my man? Thanks for having me here on the podcast. Let me reach out to your platform and share my message. The only reason why I care is because you're wearing a bright yellow Supreme hat. That's the only reason I wanted you on the podcast. Now that everyone can see that on YouTube, I think we're done here. Somebody's got to bring some swag to the real estate world. Come on, man. Come on. I love it, bro. Well, first and foremost, if you're not following Naaman, you need to go follow Naaman right now. And I'll get at the end of this episode, we'll give you all his contact info. But this guy is an influencer, but not just to be an influencer. He's really delivering knowledge. He has a community he's built. He's really putting it out there on how to be successful in the real estate space. Your business as a moment in time really has been built off sales, people, communication.
Starting point is 00:01:47 Talk to me a little bit about how you have found success in the three years or so that you've been in business. Yeah, so the word that jumps out to me is success, right? That's a lot. Success. What's funny is that when I started this, it started out because I wanted to be successful. I've recently accepted the fact that I'm now a real estate influencer in the last six or seven months. But that is not how this started when I got into it three years ago. I was just trying to burn houses and build wealth. And it just so happened this fit my personality and I've kind of become this version of who I am today. As it was really funny, whenever I just started recently hearing that, like influencer and Instagram influencer, real estate investor, influencer. And I'm like, it's so crazy that that is where I've ended up in the in the grand scheme and scope of things, because it's really awesome because you get a lot of benefits from being an influencer. But, you know, the success has come from, one, communicating, being a master communicator, talking to people, helping people, offering value with no expectations in return.
Starting point is 00:02:55 And that sort of go-giver mentality and attitude has enabled me to get into doors and places that I never would have expected or anticipated to be a part of. Like some of the masterminds that we're in, some of the events that we attend, the investor slash influencer route has been a blessing. Well, so let's talk about that. We talked about communications being kind of your strong suit, sales specifically, and the people, right, and influential, creating influence in space. Now, many of my listeners may have zero cares about becoming an influencer, right? And being on social media and TikTok and Instagram and all that.
Starting point is 00:03:37 And real estate investors, so be it. But the thing that you're saying that I think everyone needs to really pay attention, starting right now, if you haven't been already, is the people component. The reason why influencers have the opportunity to gain success or make a lot of money is because they're connecting to the people. And recently I've been speaking with Brad Lee a decent amount, and I consider him a friend but also a mentor. He's ahead of me in business, and so anytime I can learn from him, I'm going to. But he said this is every dollar you make can be connected to a relationship before that. And so talk to us about just your ability to communicate and what like a mastermind,
Starting point is 00:04:21 like boardroom that we both are a part of can mean your business and how you're able to create those relationships to better your income, to better your wealth accumulation, to better just your business overall. Yeah, I'll start off with a funny catchphrase. The more relationships I make, the more revenue I take, right? So it's like, the more people I talk to, the more money I make, man. The more hands I shake, the more money gets put in the bank. It's a it's a ton of fun talking to people and and being you know i didn't even know we're gonna cover this topic but being an influencer i mentioned again not something we set out to be it's something that that was that i attracted just by my personality by wearing my bright yellow fucking hat you know what i mean like that's it
Starting point is 00:04:59 people people want to say who's the dude with the chain in the hat right and and people want to know what you're doing when you have a certain level of success. So, like, if someone's, you know, saying, oh, I don't want to be an influencer. I didn't even want to be an influencer. I started real estate investing with, like, 2,000 followers. Well, let's stop there. So, how many do you have now? 15,000.
Starting point is 00:05:19 15,000. Okay. So, that's really in a year and a half of, like, posting in social media. So, let's just call it 8 X your, you know, um, influence. Now here's the point I'm trying to make for all you real estate investors that might be thinking Justin name and what this has nothing to do with helping me in real estate. I'm going to disagree emphatically if that's what you're thinking. And I want this to be very clear.
Starting point is 00:05:42 You have to understand what Bradley, I'm using his quote, right? The every dollar you're making starts with a relationship. Because I can tell you looking back, you can only you can only be able to look back to connect the dots, right? You can't connect the dots looking forward. Every dollar, every business I've started, every thing I've ever done started with the relationships I've been able to build. I could probably talk about five or so people. I know
Starting point is 00:06:11 right now, three very specifically that I've made millions and millions and millions and millions of dollars with because of knowing them and opportunities that have come from them. And so why this is important, I think is a really important subject matter for real estate investors, because whether you're a wholesaler, fix and flipper, a landlord, buying hole,
Starting point is 00:06:32 burr guy, girl, you're talking to agents, you're talking to lenders, you're talking to direct to homeowners, you're talking to contractors, the relationship component really is undervalued when educators like myself or even yourself go out and talk, right? We talk about what lists and, and you know, how to market to
Starting point is 00:06:53 people and that's all fine and dandy. But the last word I just said, people is really what matters there. And you know, for you to eight X, your following as an influencer is only going to help you build more and more opportunity throughout the day, throughout your business, right? Dude, money comes from talking to people. Who has all the money? People, right? So you need to talk to people if you want to make money. And there's a common misconception. I used to think this too, is that in order to be an influencer, you need 100,000 followers. You need a lot of followers. You need a lot of people to have massive success.
Starting point is 00:07:32 And truly, you can make a million bucks with a couple dozen folks. A hundred percent you can. Right. Right. So like out of our 15,000 people, all right, I just need a couple dozen that I can do deals with that we can work together on with a common purpose and interest to make hundreds of thousands of dollars. So if someone's thinking like, oh, I need a ton of followers and a ton of views in order to get stuff done, I want them to think about how many people watch a reel or a story. I know on average I get around 500 people that watch my story every day. And I've spoken on maybe only one or two stages where there were that many people in the crowd. And I was nervous as shit when I was standing in front of those 500 people. But think about when you grab your phone, you're talking to 500 people when you do that. And you don't take that as serious as you would if you were standing on a stage.
Starting point is 00:08:24 So someone that has 30 or 40 people that view their story every day, ask yourself, could I stand up in front of 30 or 40 people and share a message that's very important? And with that three dozen people, how much money could I make? Because I just told you how much you could make with just a couple dozen people. So take your platform very serious, even if you only have those 30, 40 people watching, because it's very powerful. If 40 people knocked on your door right now and came into your living room, you would shit bricks. You'd be like, Whoa, wait a minute. Wait a minute.
Starting point is 00:08:53 So are you, are you doing any fix and flips right now or this year, whatever? Cause some people avoid contractors like the plague, right? Kind of like myself, but myself but um how many fix and flips have you done this year are you in the middle of or whatever whatever the case is yeah i prefer hoteling houses right now like so you're buying the home and putting it on the on the mls but you're funding the deal right yeah our company's more our company's set up more for uh for hotels and we just have more success with it. Uh, we've probably done like 12 or so flips in the last,
Starting point is 00:09:30 what, eight months now staying off of, well, brother. So it's not about the volume. What, what I'm getting to is a lot, the number one,
Starting point is 00:09:38 um, challenge. I think newbies come up with, if you're a newbie listening to this, is like, oh, I don't have money to fix a flip. I don't have money to wholetail. I don't have money, right? The reality is, let's go back to your network. I tell my students this. This is the big takeaway right now so far in the last 10 minutes. Go to your Facebook, specifically Facebook, and write these words. Everyone should write this name and you should write it and go raise yourself another seven figures. I'm looking for capital partners
Starting point is 00:10:08 on a couple real estate investment opportunities I'm looking at. If you're interested, let me know. That's it. But this goes back to the people that you're influencing, the people that want to be in your world. And if you don't know how to communicate, you need to study it, right? So we kind of started this conversation with communications, but it really has to do with how you communicate with people, right? Do people even know you're in real estate if you're listening to this? Do people even know what you're doing, that you have the interest, that you are being coached by name and that you're being coached by Justin? They even know any of that. Because then you're not doing a good job just communicating to the people
Starting point is 00:10:48 that even know you and love you, like family and friends, in the way you should. Because I guarantee, Naaman, the money that you're buying these wholetails with and your fix and flips, you raised through, guess what, other people, correct?
Starting point is 00:11:01 Yeah, yeah, through my masterminds. I love making people money, right? So what we do, we're set up as an acquisitions company. I don't want to park a bunch of my dough in a bunch of crappy houses. I want to borrow some money and do it with somebody else's money or I don't want to leverage myself. So what I've done with people consistently is, hey, you fund the deal and I'll be able to do a profit share on the deal. And we've done, you know, millions of dollars from folks. right? And they're happy to do it. Not my house, not my money, just funding the deal, right?
Starting point is 00:11:30 And most people don't realize that's a reality, right? What I get a lot of comments is, Justin, you've done this 15 years, you've done 2,300 years, like, yeah, now you can do this whenever you want, Justin. It's easy for you now. Well, it's easier for sure. I'm not going to disagree with you.
Starting point is 00:11:47 But I also had to start somewhere. There's always the first dollar you raise. There's always the first JV partner that you structure a deal with in profit share. Like, you just got to get going. But most people don't even just go out there and ask, how did you even go find your first couple of dollars to do JV deals on? Justin, let me just kill that misconception because I've been in this business, real estate investing for three years, wholesaling for just two. I started out burying houses. That was my intro into the business. I joined masterminds and joined some coaching programs to learn the business.
Starting point is 00:12:22 In those rooms, I found people with the money. People with the money are in those rooms. It's not your mom. It's not those people. I got a lady I've borrowed over a million dollars from. I've never met her one time. Never met her. We've done like six deals together and I just call her and I go, Hey, you want to fund this one and do this, you know, run this play again. She's always in, right? So it's, it's getting in the right rooms for people. And I'm telling you, I haven't been doing this for 15 years, right? We've been doing this. We've been doing, I mean, dude, three short years and I haven't only been doing it full time for about 10 months. I've only been, I haven't even been out of the army the whole year yet. So a lot of people think like, Oh, I was doing this full time for
Starting point is 00:13:01 three years and I was doing it part time for two years and then full time now for about 10 months. So how much money have you made that private investor, that lady you borrowed a million or seven figures from whatever? I couldn't even, I don't even know the numbers. 20%, 30%? Yeah, for sure. She, you know, she's making some of the deals we split 50-50 just because like I saw it was, this is the way. Of course. Let me, let me explain this to real quick just for the person that has $ dollars, this is how you make money. You analyze every wholesale deal that you can see. You get on everybody's list. You find a deal, right, that's below market value.
Starting point is 00:13:34 You have a private money investor that will invest with you and believes that you can analyze a deal correctly and run the play correctly. You use their money to buy that wholesaler's deal, put it on the MLS and do a profit share with that private money investor. It was not your house. It was the wholesaler's house. It was not your money. It was your private money investor's money. All you had to do was manage the listing. And you could probably even hire an agent to do that, right? That's how you can make money in this business with zero dollars, with never having done a deal without understanding how to, you know, without having any money, understanding exactly how this works,
Starting point is 00:14:10 that's the play. Find a good deal, find the money to do it, get it on the MLS. If it's below market value, you know, you can make some money here and profit share with your investor. You know, I mean, how hard is that to do over and over and over and over? So how, A, how do you, I want you to tell me, how do you find the money and then how do you structure the partner share? Yeah. So finding the money is one, the posting, what you just said, right? There's people that have courses, um, on raising private money and stuff like that for like a couple hundred bucks. Like you can get that stuff really easy. There's so much access to things like that. Um, so, you know, learning how to raise private money, getting inside of Facebook groups, you know, saying, hey, this is what I'm looking to do.
Starting point is 00:14:49 Do profit shares with people on below market or below retail off market deals. If you're interested, you know, send me a DM. There's never a shortage of money, just an abundance of excuses. Right. There's always more money. That's right. There's just excuses on how you can't find it. an abundance of excuses right there's always more money just right there's just excuses on how you can't find it so what we do is we use the prop the the subject property as collateral against the profit of the money so I have if you
Starting point is 00:15:18 know your money gets tied up you get the house right so even if you don't sell that's not your house now is It's just that person gets the property. You do a promissory note and guarantee all that. It's really that simple to run that play. I've done that with a lot of investors because we acquire houses off market. We'll buy them, let somebody else fund them, and just share the profit. The key here, guys, is, listen, I literally just did a recording on my multi-million dollar flip that I lost quarter million dollars. I had a very similar structure in that
Starting point is 00:15:53 where I had a private lender come in and we were JVing on the deal. The key is, especially when you're just getting started, be aware of the price point of the deal. Because if that private lender has to take back the deal or gets the home, they likely are going to want to rent it out and just keep it as a rental.
Starting point is 00:16:13 So make sure, in my opinion, that you're staying in that price point where it could be a good flip or a good rental. It could work for both. Because in the case something does go wrong, at least the lender and yourself are essentially protected because the asset will work in both different verticals. I was doing a multimillion dollar flip,
Starting point is 00:16:32 so really the only exit was gonna be the rehab flip. And it didn't work. Let me just tell you that. You guys should go check out my Instagram because I just posted the case study on this deal. Lost quarter million dollars on one single flip so now let's kind of move on to where do you see yourself progressing or evolving right you've done this for three years you've done well into the seven figures first of all let me let me take a step back
Starting point is 00:17:01 what can you tell the newbie right now? You've only done this three years. You're well into the seven figures. You're rocking and rolling. What would you tell the newbie right now listening? Learn sales and build a network. Surround yourself with people that are in this business, not the naysayers, and just keep the blinders on away from the haters. Don't listen to what people that are not doing this business are saying.
Starting point is 00:17:26 Get around people that know this business. Get in those rooms. Continue to educate yourself. Work on the self-development portion of it. But most importantly, you just have to learn sales. That sales key right there, I mean, it doesn't even have to be real estate. If you can just learn how to sell anything, you can make it out here. So learn sales and get in the right there. I mean, it doesn't even have to be real estate. You know, if you can just learn how to sell anything, um, you can make it out here. So learn, learn sales and get in the right rooms. Um, and keep educating yourself in this real estate industry. I think all of that goes
Starting point is 00:17:57 back to the one word you're using is learn, right? Um, getting in the right rooms is massive, but you know, name it. And I were kind of discussing prior to this episode, which should have been on the episode, but just like the value of the rooms that, But, you know, Naaman and I were kind of discussing prior to this episode, which should have been on the episode. But just like the value of the rooms that he and I are in and the people in those rooms are absolutely everything. As I just said, there's probably five people that I can say I've made well into the 10 millions of dollars, tens of millions of dollars. Three specifically, I'm very aware of. I've been able to do that with those relationships. But it's a mutually beneficial.
Starting point is 00:18:25 Those people now become my best friends, right? Those people are like a part of my world. It is not like I use them, they use me. It really becomes a life, right? Where it's business and life together, which is really incredible. But, you know, kind of going back to the rooms and growth and that kind of spot, newbies need that, right? They need a part of community. You have a community, I have a community. If you're new to anything, if I wanted to go be a dentist, I would need to be around
Starting point is 00:18:56 other dentists, right? Like I can't just say, I'm going to go be a dentist. But not just that, man, being an entrepreneur is lonely, right? You're in a room by yourself or with one other person for most of the time when you first get started. It can get real lonely, dude. You need someone to share wins and losses with, have some accountability with. That's why there's so many little micro-communities that exist. Because you're trying to find your tribe of people. There's somebody out there that's listening that's going to watch this and go, you know what? I want to see what the guy with the Supreme people, right? There's somebody out there that's listening that's going to watch this and go, you know what?
Starting point is 00:19:25 I want to see what the guy with the Supreme hat's about, right? There's no doubt. I want to go look him up on Instagram and see what he's got going on, right? And whether or not you're rocking how we're moving, you'll find your people, right? And if I'm not your person, I love to just push people to who I think they're supposed to get connected with. I want the phone, right? I want the phone that has everybody's number in it where I'm like, I'm not your guy, but you should check this dude out.
Starting point is 00:19:50 I'm not your guy. That's right. You should go over here. You know, you're, you're a little too far, you're a little too far ahead, but I know who to connect you with, right? Like that's, that's who I want to be for this industry. Do you think, do you think everyone needs to have money when they first get started or access to money?
Starting point is 00:20:05 Maybe not their own, but access to it? And if so, where do they find it? No, the money thing, I think, is another misconception. You will attract the success by the person you become. Right. So if, if you continue to work on self-development and become a better person, right. I like to share this message. I'm gonna share this message because I love sharing it, but the bring it, let's go. The seven figure earner, right. Is not always a seven figure father, not always the seven figure husband, not always a seven figure man, right? If you can master being a seven figure husband, father, and man, being a seven figure earner will
Starting point is 00:20:51 be attracted to you and you won't have to go finding money. It'll come to you. I can't tell you how many people are inboxing me. I got 50,000. What should I do? I got a hundred thousand. What should I do? Hey, I got a deal. You want to JV it because I'm attracting that success by the person I became. I didn't go out looking to make a million dollars. Right. I was like, I came out with a big heart, open arms. How can I help? And that is what attracted the success. Yeah. I think, you know, a lot of people get very selfish in the sense of like, what's in it for me and it's kind of human nature, right? To some extent, like what's in it for me type of mentality. But if you go around providing value to others, right? Offering services, value,
Starting point is 00:21:40 products, tools that can create value like to others in a genuine way without being salesy or slimy, but can do it in that way. It always comes back to you tenfold. I think the missing ingredient that most people breaking into this industry, they forget this. And again, I try not to get too California woo woo on you, but like your thoughts really do become your words and your words really do become your actions. And that's the baseline, right? And then there's habits and all those other things. But if you're trying to get somewhere and you're thinking the right thoughts, you're going to start speaking the right words that attract the right opportunities, right? And then all you have to do is create, how do I provide value to that opportunity? And if I can create value to that opportunity, it could be a relationship. It could be a deal. It could be something.
Starting point is 00:22:29 Then you're going to end up getting what you're looking for. The challenge I see. Let's share a first person story right here. Me and you, right? We've crossed paths 10 hundred times at events, at the masterminds, whatever. You know, we fist bump, say hi, stuff like that. But no like deep relationship was formed during those times, right? Where it was formed is when you reached out, you needed assistance with a few things here in Dallas with no hesitation or expectations of anything in return. We're like, yo, we got you multiple times, right?
Starting point is 00:23:02 And I think that's what got us here together and that's what's building our relationship moving forward not even just we were we were in the same room together and it wasn't totally right it happened via text phone call and now zoom or whatever you know slack text phone call like even as recent as yesterday i hit you up about this deal i was looking to buy in dallas and i needed a contractor right and so And so, but, but you being so, um, giving right in, in just saying, Hey, whatever you need is the answer is yes. I got you. I'll get you this. I'll get you this. Then I say, okay, well, how do I provide value back to Naaman? Right. And there's a lot of ways I can do it, but one of them being, Hey, why don't I lift his profile up on my podcast? I've had a podcast since 2014. I get tens and tens and tens of thousands of downloads
Starting point is 00:23:47 every single episode. This can help him, right, in his journey. So why not reciprocate some of the givings that he's given me with connections and people in the Dallas market by helping them like this? But it's by always being able to offer that value first, too many people feel
Starting point is 00:24:05 like what's going to be in it for me first yeah yep you know i didn't say hey i'll do that for you if you throw me on the podcast right like that is what people you know do incorrectly is what i think right well it goes back to the communications right so let's let's kind of circle this yeah well i was just going to say circle all the way back to communication you didn't ask for anything i called you i asked and then because you didn't ask for anything i saw the character who you were and how we communicated what you were willing to offer and things of that nature and so i then reciprocate that because i said hey dude this is a good dude you know he's he's, he's not asked for anything. I'm calling and asking favors and he's not. And he's being a good enough communicator and a good enough value
Starting point is 00:24:51 add to my world that I want to be able to add value to his world. And this is where it goes back to the two main points that we're talking about here on today's episode, people and communications, master them, right? Master communications. Cause it's only going to drive more people your way. And when you have more people your way, you're going to be able to find more money to buy flips. You're going to be able to do more deals. You're going to be able to build this empire, right? Because of people, right?
Starting point is 00:25:15 People is the foundation of it all. I call it the number one pillar of real estate is your network, it's your people. So dude, you know, first of all, thank you for the givings you've given me with the contractors in Dallas and if you guys need things the man lives in Dallas although you do a virtual business and I know we haven't gotten much about your actual business talk to talk to us a little bit about what your actual business looks like right now as it stands yeah I'll share my hedgehog concept
Starting point is 00:25:40 I think that's one of the main things people need to hear so we're a nationwide virtual wholesale operation that flips and hotels properties in Dallas Fort Worth area so if you you need deals move nationwide we have a big JV operation and we love to buy houses in the Fort Worth Dallas Fort Worth area so that that's what we do and we also do a lot of sales coaching and training we show people ourselves process how to overcome objections, how to be a master communicator and talk on the phone. That's what our education drive and passion is right now. Love that, dude.
Starting point is 00:26:15 How does everyone find you, dude? Where can they all go look up Naaman and go get their yellow hats? Yeah, you want to do the yellow hats about to come in hot. Come on, man. I need this in Austin when we're together. You got to rock yellow hat. We need some selfies. We got to get some pictures together. But yeah, where does it, where does everyone find my man name? Yeah. Instagram is the main channel that I like to communicate on. So at Naaman Taylor investor, N A A M A N Naaman, like
Starting point is 00:26:38 from the Bible, Naaman Taylor investor, follow me there. I answer all my DMS. Uh, so if you need something, hit me up. We love to connect on there and I'll follow you back and whatever you guys need, man. Let's just follow each other's journey. Let's let's share, you know, all the resources we can with each other. Let's connect and you know, let's do some deals and make some money. That's it. Um, listen, this guy's the real deal. Uh, he invited me to speak to his tribe. It was an honor, great people in his tribe. He gives and gives and gives. So he's the real deal. Make sure you guys are going to follow him on Instagram. And because he actually communicates, a lot of people don't, uh, make sure to reach out, ask questions that
Starting point is 00:27:15 you need. My brother, I appreciate you giving back to my tribe here at the science of flipping dude. Uh, it's going to be an incredible journey. I'm glad to be alongside of you on that journey and anything I can do for you. You just let me know moving forward because you've had the grace in your heart to give to me. So whatever I can do for you, brother, you've got it. Anything before we leave? I'll see you in Austin, my man. See you in Austin. I'll see you in Austin, brother. Right on. All right, everybody. That's it.
Starting point is 00:27:40 Peace.

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