The Science of Flipping - From Lost to $15K: One Phone Call Changed Everything for Him | Phillip Godkin

Episode Date: April 25, 2025

Join the REI LIVE Community today! Go to: https://reilive.co/ -- In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investi...ng to someone confidently closing deals—all in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until discovering Justin Colby’s REILive.co. With determination, he took consistent action, overcame fear, built key relationships, and followed Justin’s success pillars to earn $15,000 across two deals. His story is a masterclass in taking imperfect action, building certainty, and committing to a vision of financial freedom.   -- About Phillip: Phillip Godkin is a real estate investor based in Milwaukee who began his investing journey after a life-changing encounter with a bandit sign in Nashville. Though initially overwhelmed by the vast real estate investing landscape, Phillip committed himself to growth and learning. After joining Justin Colby’s Science of Flipping program and REILive.co community in December 2024, Phillip closed his first deal and has another in escrow, all within four months. He is a passionate coach himself, drawing parallels between athletic coaching and real estate mentorship. Phillip believes in persistence, daily action, and building relationships as the core of his investing philosophy. -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby​ YouTube: Justin Colby​ TikTok: @justincolbytsof​ LinkedIn: Justin Colby  

Transcript
Discussion (0)
Starting point is 00:00:00 What is up, Science Flipping Family? Welcome back to another incredible episode. And as always, I have a great guest. This is, again, near and dear to my heart because this guest is actually an REILive.co member. He has been here since December of 2024 at some point, and it is April 15th as we are recording this episode. He has since completed one entire deal
Starting point is 00:00:23 and he has a second one in Es escrow to close all within four months. Philip Godkin is here. What is up dude? Yeah. Hey Justin. Good to see you, my man. Good to see you. So I really want people to understand this episode is really for the people, right?
Starting point is 00:00:37 Is all those out there that are trying to figure it out, they're lost in the, in the atmosphere of real estate investing and coaching and Facebook groups and RIA meetings and they're just lost, right? I want them to know your story about that first year of kind of what transpired or maybe even a little bit longer than that and then how that kind of led to finding me, finding Science of Flipping, finding the REILive.co group, and how that transitioned into just under four months, making roughly $15,000 and solidifying that this is real. So let's start kind of back to, you know, what was that first year or so like?
Starting point is 00:01:22 What was that journey prior to me looking like for you? So it really, it all started for me in Nashville. I'm back in Milwaukee now, but I was in Nashville in 2022, 2023, first part of 23. And I answered a bandit sign. I didn't, you know, just called the number. And it turns out it was some wholesalers. Yep.
Starting point is 00:01:48 Not worth the realty. Anyway, just met with the guys, started realizing like, holy crap, this world of real estate investing, this is something I should have done 10 years ago. And of course it's the next best time to plant a tree right now. And I just, I went to a, I went to a, yeah, right? I went to a real estate investment association meeting in Nashville. The room was filled with people, big players,
Starting point is 00:02:14 guys that have been doing it 20, 30 years, and really just got my eyes peeled back to the world of real estate investing. I mean, the verticals were just mind boggling, from fix and flipping to rentals to multi units to, like I met the gentleman who is building the high rise buildings in downtown Nashville, right? Like, yeah, just amazing.
Starting point is 00:02:42 And it was then I said, you know, that's it. I'm, I'm getting into real estate. I'm just going to learn, learn whatever I can learn, however I learn it, but I'm not stopping and I'm not giving up. So, you know, here I am back in Milwaukee, um, working with you in your REI live, you know, science of flipping was something, you know, that I saw and I looked at. And, you know, just all that whole fix and flip. And in reality, Justin, I was like, I don't have the crews.
Starting point is 00:03:16 I don't know that I want to manage the crews. I don't know that I want the downtime carrying costs of when, you know, the crew doesn't show up. All these pitfalls. I mean, yeah, I get it. You make money when you solve people's problems and you're going to run into these pitfalls, but I just wasn't really willing to do it. But I had this attitude that I was not ever going to give up.
Starting point is 00:03:43 In fact, I had a bracelet, I don't have it on right now, but it says never give up, you know? And so I would look at that every day. And you know, we all have our reasons, right? And one of the big things is they're like, what's your why? What's your why? What, you know, right?
Starting point is 00:04:00 What is it that makes you get up every day? Well, you know, I have my reasons, I have my whys, you know, and it's always family, as you know, at least it should be, right? To provide a better life for your family, right? Maybe provide something for your children. Yeah. If they buy into what you're doing and they want to get involved, maybe that idea works.
Starting point is 00:04:22 But it's really just to provide a better life for my family. So, you know, I said this in the last one. One of my mentors gave me some great wisdom and it's probably a line, his most, I guess, retained thing he taught me, weirdly, but invest in current living. And you're kind of circling that subject, right? Is really, it's great to be able to pass something down to your kids, your grandkids. But the reality is we get one ride on this roller coaster, right? And, and I'll tell you, if you're not willing to go after it and go for it and
Starting point is 00:05:04 go create your life, then you'll be a victim of whatever gets thrown your way because you're not going out and creating a life. And the thing I've always respected about you when I met you in December is you always said I may not be perfect. This may not be the perfect like scenario from what I'm doing because I got another job and I have these things on my plate, but I'm going to make this work, Justin.
Starting point is 00:05:28 And I'm going to follow your direction and I'm going to do it. And that is that dedication to commitment. You know, I have the five pillars of success or five pillars to success. And the second one is committing to that, right? Like you made a decision, I'm going to be successful real estate investing you decided I need to be someone who's willing to sacrifice for it and you have and now you know you're
Starting point is 00:05:54 seeing the rewards of it I mean to make 15 grand in four months most younger investors newer in the game not do you know, you know, that's, that's real. It took me nine months, right? Um, and I mean, so at any time, right. Just had making it happen, but don't give up. Well, and then the other part is if you were honest with yourself, like you probably didn't put forth a hundred percent of your energy effort time to it during the four months. Absolutely.
Starting point is 00:06:22 But yeah, first game, for sure. Yeah. And I'm not trying to, you know, call you out per se. it during the four months. Absolutely. But yeah, very statement for sure. Yeah. And I'm not trying to, you know, call you out per se. I'm just saying like, if you can do it when you're not even putting a hundred but imagine what you can do by putting a hundred percent in, right? That'd be a deal a week. Right.
Starting point is 00:06:42 You know, that's the reality of what this is. So talk to everybody about like, what was going through that year before me? Like what was going through your thought process? What was happening? What, what did you feel right to kind of get to the place of once you did get introduced to me to say like, I need somebody to help us through. Because reilive.co, you and I both know is very inexpensive, it's $200 a month, but we actively help people do deals five days a week, right?
Starting point is 00:07:14 What were you going through where that was like, it just made sense to work with somebody? So really all along as I was just kind of looking at all of these opportunities out there in the internet world and the, you know, YouTube education, et cetera. It was, it was something that always kind of where is the coach, right? Because I, I personally am a coach, right? And I work tight with my athletes, right? Um, I mean, we have our communication timeline, so you're not just completely
Starting point is 00:07:51 being bombarded by them, but you know, right? Whether it's once a week, texting, phone call, whatever, there's a, there's a, a schedule set up, but it was, it's the coaching component that, um, really made the difference. Because a lot of them are like, you join our program and you join our community and we're gonna teach you every step of the way. And it's like, not exactly.
Starting point is 00:08:15 You know? That- But are you really? Are you really? Yeah. But are you really? But you don't get access to them, you know? You get access through the community,
Starting point is 00:08:26 and the community is the Facebook page. So a lot of times it almost felt like the blind leading the blind a little bit. Yeah, there were definitely seasoned people who had deals and could do deals, but it wasn't their program, so they didn't have a huge vested interest in really, really helping you understand
Starting point is 00:08:46 it. And so then I saw you out there, I watched a bunch of your videos, all that kind of stuff and signed up for Science of Flipping. And then you reached out to me with this special offer. Like I'm going to take one person from the program, kind of bring them under my wing. So that was a huge opportunity for me. And maybe not everybody gets that. But when you go back to just what you offer in the science of flipping, just the library of everything and the daily calls that the Science of Flipping offers. And then here we are with REI Live and that is more of a bring a deal
Starting point is 00:09:36 and we'll make the calls, we'll walk you through it. You're gonna learn by example, you're gonna listen to us, you're gonna just see it all the way that you guys do it. And so that's invaluable to just, yeah, you got to carve out that time in the day to get on the call and sit in front of your computer with your video on and get into the conversation. But you got to commit to learning.
Starting point is 00:10:02 And oftentimes, Justin, I would think to myself, we go to higher education, right? We go to some course to learn it and we kind of blindly go into that course knowing that if we finish it, we're going to be set up for success. Yeah. Sarely, you get all the education you need, but you still got to execute when you graduate, right? You still got to go find that job. You still got to put in the time for your employer, et cetera, et cetera.
Starting point is 00:10:35 And we're all so willing to do that, right? But isn't that crazy? Yeah. Yeah. And so I would think back to that, like, okay, you know, I, I just blindly went to college. I mean, not blindly, but I went to college with a, with a goal and an objective and just, you know, that's what you do. And you're going to come out on the other end and you're going to get a job and
Starting point is 00:10:57 you're going to go to work and it works. It works. It does. I mean, right. Works. So why not here? As many, you know, I'm constantly on the move, juggling multiple businesses, traveling and ensuring I get my morning workouts in.
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Starting point is 00:12:25 Smell fresher, stay drier, and boost your confidence from the head to the toe with Mando. Why can't it work here? Well, the craziest part to me is, you know, listen, I'm 43 and college when I was growing up was still kind of like the standard, right? Like you go to college, you get your degree. Still, today's world is so drastically different, right? Absolutely. I mean, I think, you know, there's so much opportunity to
Starting point is 00:12:56 create income in the entrepreneur side, even to like, nowadays with social media, right? Like these platforms, like a TikTok, I have a buddy getting paid a million dollars a year from TikTok to shoot his videos. Like it's a creator society. And most people align creator with creator of content like Instagram and TikTok.
Starting point is 00:13:21 But you're a creator, I am a creator. Even if it's in the real estate space, we are creating a space for ourselves that is ours. We are creating an opportunity to design the life we want versus just live the life of what historically speaking has been the norm. And I think that's what I hope to empower a lot of people within the real estate spaces. You have an opportunity to pour into your own business.
Starting point is 00:13:51 Not someone else's business, not your boss's business, not like your own. And the crazy part that always gets me, and I talk a lot about this, is people are willing to work 60, 80, 90 hours a week for their boss. But when I show them and give them this lane to do it for themselves as an entrepreneur, to just go crush it so they can have the life they deserve, all of a sudden they like take off weekends and five o'clock comes around and they quit working like that's it, it's five o'clock, right? Right. They don't go the extra mile.
Starting point is 00:14:25 If they had a boss, they're working till seven. No boss. Oh, well, I don't have a boss. This is what I did it for. So I can take off. Right. Now, in all fairness, you are tied to that salary. So you, you have that obligation.
Starting point is 00:14:41 But well, I believe that people work harder. Like I agree with you by the way, but I find, and I've never been employed by the way, I've never had a W-2 job after college. And I see people looking extra. You know what we call unemployable. Oh, for sure. I'm totally unemployable.
Starting point is 00:15:01 That goes half and essentially. So, but I find that more often than not when people get into my space, they're burnt out because not only are they working their normal 40 hours, but their boss pushes them another hour or two every single night. And not, I mean, they just say yes. They're obligated till five
Starting point is 00:15:24 or whatever the 40 hour work week is, but they say yes. They're obligated to a five or whatever the 40 hour work week is, but they say yes because they feel like if they don't, they'll get fired. And maybe that's true. Maybe that's not. But the point being is there's a lane that now you now see. You feel it. You see it. You've created what I call certainty.
Starting point is 00:15:40 I did what I came here to do for Philip. You created it. Fertility for you. And I needed to build your confidence that you could do this business. And when I do that, then I say, onward and upward. I will always stay in your life as long as you want me in there. I will always continue to coach you and help you and be there. But if you are going to go do it, I've at least done what I came to do, which is create confidence and in certainty in you doing it.
Starting point is 00:16:05 So now you can do it. Yeah. Interestingly, one of your pillars is cake massive action. And, and I totally understand what that is. And I kind of had to define it in my own world because it wasn't like, I don't have 10 hours a day, day in, day out to commit to it, but my massive action was committing every day to doing something. Okay.
Starting point is 00:16:32 So, right, instead of missing a day, and what's that massive action gonna be? Meaning, what's the activity level, right? Yeah. And that's one of the things that, I think it might've taken me a few weeks of being in the program to really sink in was the call five new realtors and call five that you've made contact with, right?
Starting point is 00:16:59 So what is it that, right, what is it that you're going to do consistently? And you just pick one thing and do it. And then when you go to edit, then add something else to it. Right. But yeah, the massive option was just doing something. That's right. That's right. And what I would tell you is if I could offer further suggestion to you, so that
Starting point is 00:17:21 you stay successful, what you're trying to do. I will use the, what you just said to me, reminds me a lot about, um, the gym when traveling, you, you are a cyclist, right? You're an athlete. You get this. Something is better than nothing. Yep. I stay in hotel, the gym has 15 people in it, it is as small as a closet, whatever the case, you're like, oh, this is not ideal.
Starting point is 00:17:52 But if I can get in there and do something, it is better than just sleeping in or whatever the case may be, right? Now, while that is very true in most circumstances, if I could offer advice to you and the people listening. If you are going to do something, make sure that something is actually a revenue generating activity and not just spinning your wheels to spin your wheels or creating activity for activity sake so you feel like you can sleep better at night, right? You need to actually create revenue. You actually need to be able to push into like, does this give me a shot
Starting point is 00:18:34 at getting a deal or not? And if you could do that, then you're going to actually get way more opportunities at goal. What I find a lot of people take what you said, and I've said it before, you know, just do something, something is better than nothing, but they create busy work, right? They start to open mail and they look at their website and then make edits to their website and that doesn't move your needle.
Starting point is 00:18:59 You're not going to generate revenue. You're not getting a deal. So what is the thing that in our journey, REI Live, right, it started officially in January and it reshaped kind of your thinking, you started doing some output and calling and what reshaped your activities? You know, you changed up your activities a little bit,
Starting point is 00:19:20 you started refocusing, you saw the power of networking and building relationships. What was it there and what did you start doing to get this first second deal? So one of the deals I got was through a good friend of mine who's an attorney, but the deal would never have happened if I'd not had the conversation with them about this is what I'm doing and this is what I'm looking for, right? These are the opportunities, these are the types of things that I'm willing to, you know, go do, right? So I was talking to him one day and he was like, hey bro, I got this, I think I got something you might, he might be interested in. I'm like, well what is it? What you got? You know, he's
Starting point is 00:20:03 like, well I've got this property and there's spokes that are getting evicted and it's got to get listed. I'm like, whoa, wait, wait, wait, don't list it. Let me see it. Let me get in there. Let's have a conversation, but please don't list it yet. Let me have a crack at this. That's how that one came about. The other one came about from calling foreclosure list, which I get it. It's not a fun conversation. It's not a pleasant conversation. And this is again, where all these verticals were like, oh my God, there's just so many of them. But you know what?
Starting point is 00:20:38 I was just willing to pick up the phone and call and have that conversation and I looked at it a lot. Like, Hey, the worst thing I get out of this is practice. Yeah. But if I'm not doing it, I'm not learning anything. Right. That's right. And so you make the call and you go, okay, well, that one didn't work out. What, what did I learn from it?
Starting point is 00:21:02 And what am I going to do differently? And you pick up the phone again, call the next one, you know? All right, what did I learn, what did I do differently? You know, eventually you come across someone who's like, yeah, I could use your help. Well, and to your point, I say this a lot, but it's really about the people, right? Making enough calls, having enough conversations
Starting point is 00:21:26 to move your needle. And so, you know, in REI Live, whether people are calling realtors or direct homeowner leads, you need to have enough conversations to even have a chance, right? So like, let's just use cold calling as an example. If you pull the list through REI Lead Machine or wherever, and you made a hundred calls, you're only going to talk to about 10 people, actually get on the
Starting point is 00:21:50 phone with out of a hundred calls. Well, out of those 10 people, the metrics show that roughly only one person of the 10 you talk to are going to have any motivation at all to sell their home or even consider it. That doesn't mean they're going to sell it this month or even next month. It just means you can consider them a lead. Like they will be selling their home at some point. Right.
Starting point is 00:22:15 So if you're doing one lead out of every hundred people, then you've got to do the math because typically if you're cold calling, it'll take something between to get going to start out. It takes somewhere between one to 50 people before you get a deal. Now you beat that metric. You started outbound dialing. I would guess you're under 50 people that you talked to that turned into a lead and then turned into a deal. Do you actually know that metric? Yeah. So actually, um, the, well, so the one deal, you know, it was a little bit, the, it fell in my lap, right.
Starting point is 00:22:54 With my attorney friend, because we talk off, we talk often enough, right. Um, but I've, I've made 117 calls for 10 conversations. Yep. So to hit that 10 conversations took me 117 calls. There you go. And, and then I got the one that should be wrapping up here on the 25th. Yep. That came out of bet 10.
Starting point is 00:23:24 So when you think about it, okay, one out of 10 people and it turned into an opportunity, I'll take that every day. And if it's being- Every day. Now again, you're beating the average by a lot, right? So I don't want people thinking you need 10 conversations, but that's how it happens.
Starting point is 00:23:43 Right time, right place. The key, I want everyone to hear what you just said. What you just said is what everyone needs to hear. You made the calls. Right. Period. Because our, our business is a timing and event business. That's it.
Starting point is 00:24:00 You got to be reaching out to the person at the right time that they are going through the event that creates motivation to sell. Because me, you call me right this moment, I don't have any motivation to sell. I don't have any reason to really engage with you, talk to you. I wouldn't be rude to tell my personality, but like you're not going to get anywhere with me. But there are people going through an event that if you call them today, they will. So that's why people say, okay, well, who are those people? Where do we find those people?
Starting point is 00:24:31 Well, like you said, you started working pre foreclosures and foreclosures. It's not fun. Right? Right? They're going through a very painful, a lot of people don't react well, right? You know, I'm going to say, Jesus, do all you guys have the same list? Right.
Starting point is 00:24:50 I don't know, maybe. Potentially, right? And so you just gotta, the key component that people need to understand, make the call. And if you don't know, you know, this is why you and I both know why I started REI Live. REILive.co was started for the person that's not certain yet. They're like, great Justin, I'll go to REI Leave Machine, I'll pull a list.
Starting point is 00:25:11 But I'm kind of scared to make the call because I don't know how to analyze it. I don't know if the construction budget is going to be right. I don't know if I'm running the right number. REILive.co is for that person. It's for Philip Gawkin that can come on. I will analyze it. I will make the call. I will show them what the numbers look like so that he can have the ability to actually go get a deal and not be paralyzed.
Starting point is 00:25:33 Right? I would make a point that most newer people when told by a coach, they spend 20 grand on a coach and the coach says, pull this list, make these calls, you know, see I'm an extra coaching call. Well the real breaking point is that's gonna paralyze them because they're not totally certain on the values. They're not totally certain on what to say. Very rarely do people want to be uncomfortable. So like they're just not gonna make the call. So REI Live, the reason why we have two calls a day every day is because I want you guys, Phillip and others to be like, Justin, I need to help talk to the seller.
Starting point is 00:26:13 Like I talked to her, she has some motivation, not really sure where to take it. Great. Get me on the phone and you guys will hear it. Yeah. Because that paralysis is the trouble. Absolutely invaluable to not only watch how you do the comps, you know, and just go through all those steps and see how your brains are going through the calculations and what you're looking at, you know, and all that.
Starting point is 00:26:39 And then seeing you on the phone, listening to how you have those conversations. And then as you do, when you hang up, you're like, okay, what'd you learn? What's the takeaway? Yep. And literally I would, you know, right, as hopefully good students do, we take notes. And I look back and I'd read through those notes at the end of the day and I'd like, oh, and I just started, you know, in my head, kind of thinking or thinking like I'm thinking
Starting point is 00:27:09 like Justin Colby, you know? Like, okay, what would Justin say? Totally. What would he say right here? That's right, and you can act like me and you can talk like me. I mean, my REI Live community is an extension of me. You wanna say we've been doing this for almost two decades?
Starting point is 00:27:25 Say it. I know Philip hasn't, I have. Right. But you're an extension of me. Right? You want to say we've done thousands of deals and transactions over those two decades? Say it. Nine different stories.
Starting point is 00:27:38 You're an extension of me. Right? Right. And so that, that's where I say like people, you have to understand, I built reilive.co to help someone like Philip and yourself listening to this and watching this. I wanna build certainty in you because if I can get you to be certain,
Starting point is 00:27:54 then I can build confidence. The certainty comes from watching me that is possible contract deals, watching Philip get his first deal, watching other community members get deals. Like today, we contracted three properties today on today's REI Live Call. When a new person sees that,
Starting point is 00:28:12 there was a new person on the call today. When they see that, like how much certainty they realize, like, oh, I can do this. Then the confidence starts to build once they start doing it. But let's go back to the first part. You gotta take action, you gotta make the calls. You've heard me say this a lot, Phillip.
Starting point is 00:28:31 There's five success pillars, but the third one, first one is decide what you want and who you need to be to get it. Number two, commit to it. Number three is take action. And some people could say one's more important than the other, but at the end of the day, I would rather blind imperfect action than none.
Starting point is 00:28:50 Right? I don't know if that year before you met me, were you kind of paralyzed and analyzing deals and trying to underwrite, but never really made any calls? Were you stuck in that kind of bucket? Absolutely, absolutely. I didn't make one call.
Starting point is 00:29:05 I had conversations, but they were all with people who were already doing it and within that space. They weren't prospects. They weren't opportunities, you know? Yeah, absolutely, totally. I mean, overwhelmed and paralyzed, yeah, absolutely. Yeah. What got you out of that? and paralyzed, yeah, absolutely. Yeah.
Starting point is 00:29:27 What got you out of that? What got your mind to say, okay, I'm gonna start getting this going. I'm gonna start calling. Like what broke that mindset shift for you? It was that conversation with you that basically gave the very specific direction of call five realtors on listings that are right there out there on the MLS, Zillow, Redvan, whatever, but call a real property, a real realtor that's a listing that's older than 60 days, 90 days, right? So you gave some very specific outlines to,
Starting point is 00:30:10 or filters to set five new ones. And then the next day, you know, call five new ones. And then after, you know, I think for me, it was three weeks I have my calling five old realtors, not old realtors, but previous contacts. Every three weeks I rotate back in because two weeks to me is a little too frequently. One month seems like a little too far off because there's a lot of activity. There's a lot of action.
Starting point is 00:30:43 These realtors are hustling for their own self, you know? And surprisingly, they're hustling for a crap load of real estate investors like us. Yeah. I mean, their opportunity to sell a house a lot of times can be before it's even listed. Yeah, it's only the time it changed. They got to have people that can call and go, bam, this baby's gone. Right.
Starting point is 00:31:10 Totally. And it's funny how the tides have changed because it used to be where, you know, realtors didn't want what I call dumpster fire properties. You see a lot of those properties on the MLS now. A lot. Yeah. You know, and I think part of it is because, you know, right now, it is not the easiest real estate market, right?
Starting point is 00:31:32 If realtors and wholesalers as a term are fighting to try to find motivated sellers and a realtor comes across a investment property that is not typically listing ready. Prior to that, they would probably tell the homeowner or whoever, you got to do this repair, you got to fix this thing. Now they just list it because there's so many of us investors out there. Now they know that there's got to be a fix and flipper that's going to find it on the MLS. Oh yeah.
Starting point is 00:32:04 And so they're just they're taking the listing. So if there's if there's something you can leave you've been with me for four months you have one deal closed you have another deal closing if you can leave these listeners and people viewing right now with something to help them get off the edge, join REILive.co or whatever it may be, start making calls. What would be the suggestion you'd have for them? Johan and Ari, I lied because you have five opportunities, one every day, to sit in front of people who have been doing it, experts, and learning from it, and don't waste that opportunity and then find out what it is that you want to do for your strategy to go start to take action on. And you mentioned it before, you can't just do busy work,
Starting point is 00:33:07 you can't just do stuff. I would ask myself, is this gonna move the needle, your words, is this gonna move the needle? Is this gonna get me where I wanna go? Is this gonna get me where I wanna go? What I'm doing actually moving me in the direction of getting a deal. And so whatever, wherever you're going to get the lists, I don't have the budget to
Starting point is 00:33:34 do pay-per-clicks and stuff like that. So to me, the real thing was just call an agent, call a listing, have a conversation. Just, you know. But the thing is, is I wouldn't have had any of that confidence and knowledge had I not sat on the calls on REI Live and listened to how you do it. And then once it was like, I started going, well, if he can do it, I can do it. I mean, you know, right?
Starting point is 00:34:02 But it's like, right. But that's how you should feel. Like I'm not saying any algebraic equation. It's like, hi, my name is Justin. We're buying properties in the area. The listing looks good. Can we have a conversation? Yeah.
Starting point is 00:34:18 Right? It's not hard. Right. Yeah. You know, you give us a script. Lots of people have scripts. Yours, to me, felt a lot more just kind of real, just kind of like chill. It's some of the other scripts are like, oh, geez, come on, you know, just can we just can we just talk to each other like we're people and, you know, probably we all know that there's a deal is gonna be made somewhere yep yep how does that happen how's that look right well what do you what do you see the next moves you're
Starting point is 00:34:54 about to make going to finish this year up we got eight more months give or take you're successfully completing deals what do, what do you see your agenda, your vision, your mission? What do you see your day to day look like going forward to go wrap up the next eight months of this year? So, uh, it's definitely keeping the activity level of and increasing it. When I can, when I have the available time to do it. And time meaning during the workday hours. But I've called realtors after hours.
Starting point is 00:35:35 You get their voicemail. And Holly, I do leave a message. And part of it's because they got a call. I'm just going to take a pot shot at it. Maybe they call you back, maybe they don't. I don't care, but they're on my list. I'm gonna call them the next day that I have working hours available.
Starting point is 00:35:54 That, you know, they should be answering the phone. That's another thing that blows my mind is how many realtors don't answer a phone. Like, I mean, when my phone rings, I answer it. And it's spam and scam, whatever. It's like, okay, hang up. Yeah. What's that take, three seconds out of your life?
Starting point is 00:36:13 Pretty much. I don't know. You know? So, in the world of realtors, it just blows my mind that they don't answer. And I get it. They might be busy, but are they really? You know? But are they really? How busy?
Starting point is 00:36:25 I mean, I'm not calling the big players. I'm calling, right? Yeah. I mean, cause I know my market and I know the names who are the big players. And you know, so you see someone who I've never heard that realtor's name before. Whatever, that's fine.
Starting point is 00:36:41 I don't care. I want a conversation. You gotta have more conversations I want a conversation. You gotta have more conversations to build the relationship because again you know people are gonna work with you because they like who you are and that's the age-old saying but people are so so short-sighted they start negotiating before building the relationship. If you stay steady you keep making your hunter calls you keep having your ten conversations you're gonna keep
Starting point is 00:37:04 consistently and then I would tell you the last, you keep making your 100 calls, you keep having your 10 conversations, you're gonna keep consistently. And then I would tell you the last thing, you and everyone else, find a time where you have so much, you know, you're saying you're gonna be able to do it up to the amount of time you have. Well, what if you just free your time because you could do this,
Starting point is 00:37:18 could you double or triple the amount of income you're making? Could you start making $15,000 a week? Right. Well, you'd have more time if you were making $15,000 a week? Right. Well, you'd have more time if you were making $15,000 a week. Yeah. Right. So, Yeah.
Starting point is 00:37:30 So, but then I would make a point to most, then it comes to what comes first, the chicken or the egg. Do I need to let go of my time suck so I can have more time to make the money? Or do I need to keep the time suck and keep fighting to try to make more money or do I need to keep the time suck and keep fighting to try to make more money but I don't have the time? So at some point there's that breakage point where you go okay well it's not about creating more time it's I'm just gonna go all in because now I have the confidence say I can replace that and I'll have more time because the time suck isn't tearing me down. Yeah well we all know that that there's
Starting point is 00:38:09 people that transition out of their W-2 into being full-time into building their own business you know real estate investing whatever it might be you know I mean when I was a young kid I I started a business, but I started the business with some of my own money and some bank money, and it was retail. All right, so, you know, different, because you just open the doors and customers come to you. This is a lot different. You truly gotta go hunting, but you gotta-
Starting point is 00:38:41 You gotta want, you gotta decide what you want. Number one one success pillar decide because you're gonna work either way listen being broke is terribly difficult and Working to be a millionaire is terribly difficult choose your hard like what hard do you want right? They're both hard picking shoes, right? So Well, dude, I appreciate you coming on here sharing your story congratulations on these two deals yeah and if this is this has helped any of you and you think someone could use this information to go get two deals with them and share it with two people. Philip
Starting point is 00:39:20 appreciate you dude keep keep going on your journey can't wait to watch what happens. Yeah excellent thank you thanks for the Yeah, excellent, thank you. Thanks for the time, appreciate it. Good talking with you. All right, dude. See you guys later.

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