The Science of Flipping - How This Engineer Quit His Job and Closed His First Real Estate Deal | Stacio

Episode Date: November 20, 2025

In this episode, I sit down with my longtime student and REI Live member Stacio, who recently made the bold decision to leave his government W2 engineering job and go all in on real estate investing. ...We dive into his journey from buying a few rentals over a decade to finally breaking through with a full-time virtual wholesale deal. He shares how he overcame fear, built daily habits, joined our community at REILive.co, and closed a deal that took months of consistent follow-up. This one’s for anyone who’s thinking about making the leap — the mindset, the action, and the payoff are all here. If you're stuck in your job and dreaming of something more, this is your roadmap.     About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof • • LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Starting point is 00:00:00 What is up? The Science of Living family, welcome back to another incredible podcast episode. As always, I have an incredible guest here. This man has been a student and a member of mine for some time and he has gained a lot of traction. He has done deals and I want to interview him on how people can break away from their W-2 job, go full-time into this business, how to get your first deal. I want all of you out there who are contemplating all of these things to listen to this episode we have Stacio in the house what's up brother what up brother how's it going man i'm excited to have this man you've been with me for quite some time uh and it's it's about time that you get
Starting point is 00:00:42 featured on this podcast i appreciate it man thanks for having me yeah dude so let's let's give first of all give everyone your origin story right um you were doing your w2 thing you wanted more to life you realize, you know, real estate was your way to do that. So tell everyone a little bit of your origin story because I'm sure most of these listeners are going to relate to it. Yeah, man. So absolutely. Yeah, based out of, you know, San Diego, California, again, I grew up, born and raised here.
Starting point is 00:01:16 And, you know, grew up, you know, having the ambitions of, you know, going to college, you know, getting a job and just what the, you know, what the American dream. sold, you know, growing up. And so I did that. I did that. I went to school, went to San Diego State, studied civil engineering, you know, started working, you know, a couple years into the job. I started realizing like, okay, we can, I can move up here and there. But it was a matter of time before I'm like, okay, well, there's got to be a little bit more to just show enough to work. So, you know, about 10 years ago, I started diving into real estate podcasts and I started reading more books and and just, you know, trying to learn
Starting point is 00:02:03 doing the education piece of it. And the goal of the time was, you know, to get to get a property, buy my first property. And so I was able to do that with, with a lot of help. And, and, and the goal and the, or the vision at that time was, you know, get one and get another one. And so fast forward, You know, I was able to, in the last 10 years, I was able to acquire four properties. And so, so I have a couple rentals, one of them, Triplex Airbnb. So I've been, you know, staying busy with that for the last 10 years. But I got stuck a lot and trying to figure out how to scale, how to get to the next level. And so I think, you know, the last 10 years have just been, you know,
Starting point is 00:02:54 kind of working and finally more recently in the last year you know i i said that's enough so i i really got serious got you know started working out going to the gym um but i i knew i needed help and so definitely um you know looked around and mentorship uh different programs and so i i mean i just I had to dive deeper into, you know, scaling that dream of, of real estate investing. And so that's what I did. This year, I actually left my W-2 job and here I am, you know, nine months kind of into, you know, not working the nine to five job and just all real estate investing. and, man, I guess I kind of fast-forwarded, but yeah, it's been a journey. And, you know, I also have two young boys, wife, and four and a five-year-old boy, boys.
Starting point is 00:04:06 And yeah, so, you know, every day is challenging. And I'm just, you know, kind of taking a lot of the, a lot of, a lot of, of it from coaching a lot of it from the community and um just trying to get better every day um but um yeah well let's let's dive in let's dive into your um you're a w-2 right and i believe is an engineer right yes correct so what was the breaking point for you i think there's a lot of listeners out there right now who their w-2s what you know whether there's a breaking point and they're really unhappy or not but they probably want more than they currently have in life, right? And they're sitting here like, man, I've been watching all these YouTubes, I've been listening
Starting point is 00:04:51 to all these podcasts, I want something more. What was it for you that finally, you know, fine, you bought four rentals while you had a W-2, you had some extra income, you wanted to build up some wealth, I got that. But there's a difference between doing that and staying a W-2 person for the next 30 years of your life and buying a rental a year for 30 years and having 30 rentals, which, by the way, so we're clear, I'm not judging that. That's not a bad life, right? But what was it inside of you that said, okay, enough is enough.
Starting point is 00:05:20 I want more. And if I'm going to want more, I need to put it on my shoulders and go for it. Yeah, no, absolutely. You know, it was the last job I was at, I mean, I really enjoyed. Yeah, I was there for almost seven, eight years. It was actually a government job. And it related to real estate, you know. But, you know, time, the real breaking point, I think,
Starting point is 00:05:45 it just started adding up where, you know, I tried to maybe get a promotion, try to get, you know, try to move up to the next level. And it just got harder as, you know, at some point you can't, I mean, you kind of hit, you kind of hit a point where, you know, you can only, you know, make another 10 grand a year, right, with a promotion or 10 to 20 grand where, you know, you can go and do that doing something else and so i i just i had to um you know do that get denied like maybe three or four promotions and and then i kind of look around and just realize that all right well you know most people are here they're happy um you know and you know maybe they that's good for them and but for me i knew i wanted more i've always been the one to really you know take it to the next
Starting point is 00:06:40 level, tried to improve where I'm at. And I didn't see any room for growth where I was at. And it was just year after year. And I'm like, I definitely, I need to restrategize this plan. And so that was it. I mean, I think the very last straw was, well, we did have an opportunity, you know, as a government employee to leave our W-2 job and, um, you know, have some, uh, have some, uh, runway. Um, but I, I think the, the biggest thing for me is, you know, looking at my family, looking at where I want to be, um, you know, work, you know, 10, 20 grand more a year, uh, wasn't going to cut it. So I had to, I had to do something. Um, so here I am. Yeah, well, good for you. I, You know, this is what I tell anyone is being an entrepreneur is not easy, but what's really
Starting point is 00:07:36 not easy is being dissatisfied with where you're at in life, right? And so I applaud you. You should applaud yourself because what we do as entrepreneurs and then as well in the real estate space, there are a lot of challenges, right? But I believe if you were to stay in that job and have continued to want more and being dissatisfied with where you are currently out, And my own opinion of that, you probably would have actually been more unhappy or been more stressed out because of this internal, like, I deserve more, my kids deserve more, my wife deserves more, but you weren't able to achieve it, right? And so you should applaud yourself because to me, it is the right move, as long as there is that drive to want more. Talk to us about, you know, since you quit, what has the journey been like, you know, And I don't want to necessarily paint a rosy picture, but, you know, at the end of the day, you now do have deals going and you have deals under contract.
Starting point is 00:08:38 And I think you and I just closed the deal, what, two weeks ago together? Yeah, exactly, yeah. And you're a part of RIALive.C.O. So for all of you out there, if you want actual, like, five days a week coaching with me and Stasio is a part of this group, we go on Zoom every day to analyze deals and call sellers and call sellers and call. Comp deals, it's R-E-I-Live.C.O. It's as cheap as $97 a month. And you get every single call. In fact, I'll even give you leads to work, right?
Starting point is 00:09:09 So that is the same community who Stacio's in. It's the same community that he just, we did a deal together, I think, two weeks ago. So let's talk about that. Like, first of all, how did that deal go down? Talk to us about that deal. Yeah. So, yeah, no, thanks. So that deal was actually a,
Starting point is 00:09:28 a deal i had been working on for pretty much uh all summer right so it was like three or four months um and it actually came from a uh a lead from the facebook ad that i put out and um but um they they so basically they the seller uh was uh looking to sell their their place their property um and so we were working on that for like a couple weeks and and then he calls me kind of out of the blue. He's like, hey, um, uh, my, uh, family needs to sell a property. Can you help us? And so like, all right, well, let's check it out. So, you know, kind of, we had already kind of built some rapport and like really, uh, had good conversation. But, uh, he brought his, the property and, um, you know, we, we, we, we, you know, gave him, gave him the, the,
Starting point is 00:10:22 the, the numbers and then basically the outline of what, what we needed to do to, you know, to get that hundred and uh so you know they they thought about it um kind of you know go you know you didn't hear from them for for a few weeks and and so that's kind of what it you know a couple months uh passes and uh and they're like okay we're ready so you know we we got it under contract um we uh you know had had some had some buyers uh interested in it um but you know all along it was it was the follow-up it was the you know weekly text or or just you know the call and so you know one of the the biggest things that i've that i'm learning and i've learned on this is that you know you do the relationships they matter right obviously the the follow up and and and just
Starting point is 00:11:15 keeping that communication flowing and you know you can't can't really pinpoint everything that the other you know what they're going through or what what's going to cause their decision you can just give them you know the best and and you know down down the road here we you're able to close it um you had a buyer uh that was uh ready to go and you know and and they were at the end of the day they were they were happy that they were able to get it sold and um i think you know for me this was this was a big one because it it was actually one of the uh actually one of the uh actually actually one of the first deals I did in terms of out-of-state, you know, wholesale deal. And, you know, it was huge for me because, you know, it wasn't a rental, it wasn't a
Starting point is 00:12:09 fix and flip. It was something that I was able to do with help of a team, you know, here and, you know, across the country. And, you know, I was able to coordinate and get. get it done, get it closed, but it was huge because it was, you know, something I'd been working on. And, you know, after so many contracts that I had, many contracts that I had, many conversations that I had, that, you know, just they all seemed like they were going to happen and, or, you know, or in all the nose, right? All the nose. So all of that, all that built up, you know, really made it, you know, one of the, you know, accomplishments and for me here recently, but just a life lesson as well, right? You know, if I can go and buy a property, you know, across the country, you know, so can anybody else. And for me, it's,
Starting point is 00:13:06 it's what I love doing. So I'm, yeah, this is this is why I'm here. That's it, too. Well, you know, you say something that I need everyone to listen to this part of it. I have five pillars of success within business. And the last pillar, the fifth pillar, is removing your time expectation on the results and stasi i know you've heard me say this over and over and over again on ryeiive dot co uh but it but you embody that right like you you quit your job you said colby i'm all and i remember the day you called me you're like dude i'm i burnt the boats like i'm in dude let's go and we're going to do it virtually california's a bit too tough for me a bit too pricey for me let's go do this and you really did go all in but you what you didn't do is you
Starting point is 00:13:50 and say, I'm going to go get a deal in the next 30 days. I'm going to go get a deal in the next 60 days. Like you just said, I'm all in and I'm going to put my head down and I'm going to go. Talk to about that. Talk to us about your mindset around it because some people think it's easy for me to say that. It's not easy for me to just say that. I practice this as well. I embody this as well. Because if you do put a time frame around things, a lot of times you'll make a lot of mistakes, right? A lot of times you're going to overlook things because you have this crunch feeling like I need to make this work within a certain amount of time. How did you go out and do it?
Starting point is 00:14:23 Because the people listening to this that are considering quitting their job or maybe they're just considering getting into the space of real estate investing. The thing I'm hoping you get from this is a lot. But one of the main things will be this concept of don't put a time expectation on your first deal or don't put a time expectation on the first deal you get after you quit your job because you will get there as long as you have someone to hold your hand be shoulder to shoulder with you get the deals done with you right are you i live dot co is built for that but let's walk through your mindset about it you know stasia when you said all right fuck it justin i'm in like i'm going what was
Starting point is 00:14:59 your mindset around it yeah man so you know and and that's it you know i i kept hearing that over and over it's like you can't put you know it's just the time right you can't put you really have to put your time into it and you know and and and the and but there is no timeline right um for me um i i i think you know just even leading up to getting to the point of coaching you know i i i thought about it too much right and and that's it like i come from you know engineering background and just that's how you know you're trained to think is you know really analyze everything makes share everything. But, you know, as I'm, you know, diving in more into this, I'm realizing I just got to let go, right? And that's part of what led me to be able to make the decision. Of course,
Starting point is 00:15:50 you know, having support at home and, you know, you know, close friends and family that, you know, like, hey, like this is, this is, this is a good deal. And like I had to kind of, and to hear that, right? But ultimately, I had to make the, you know, I had to, I had to take massive action and really just go for it. And because it's something that, you know, I didn't want to look back at and say, man, I could have done this or I should have done it. But, you know, I took it. And, you know, and now, I mean, going through it, it's, it was tough, right? I mean, leaving the job, okay, it's fine. First month, two months, it's just like, you know, the fear, right?
Starting point is 00:16:32 You got, you have this fear. And so, you know, one of the things you say is like, you know, know the being uncomfortable right i mean you know when you're you're you're you get that feeling right i mean and you're doing everything you're supposed to do you know you're growing right and so you can't pinpoint that um and and you can't really you know put a time you know timeline to it but you just that to keep working every day uh it's like a reset right you start over um you you you grind and you know you you you look at how you can improve um and and so that's that's it every day since then um you know, I've, I've been doing it. And, you know, getting up early, like, you know, doing,
Starting point is 00:17:11 you know, working, spending time with the family and just trying to stay, you know, present, right? That's tough. But, you know, you just, you learn how to do it if that's what you want to do, right? And, you know, three months, three months into it, I think that was the point where I'm like, okay, like, I'm starting to feel a little bit better about, you know, the fear is kind of going away. I don't know if that's like good or bad, but here let's, you know, fast forward three, four months later. And it's the best decision I've made in, you know, in any points in my life. You know, just the feeling of being able to like free your mind. I mean, I think that's where I've been able to build that up.
Starting point is 00:17:54 And along with, you know, doing the real estate investing, like, you know, hearing, you're just going through all the reps and hearing the nose and hearing. trying to solve problems. And so all of this stuff just, it builds you. And, you know, for me, I look back and what I tell people, it's like, you know, once you make that, that decision to go all in, you know, it's, you know, you won't regret it if you stick with it. For me, and looking back, it's just like I basically rewired my mindset. And, you know, not to think like a 9 to 5 person anymore, W-2 employee, but, you know, a real entrepreneur and someone that, you know, that's out there hunting, you know, every day and gathering. I mean, this is, it's, it's definitely, it's great working from home or from wherever I need
Starting point is 00:18:47 to be at, but it's just the weight off the shoulders of not going into something I, I didn't enjoy, right? And so that's where I'm at. so you talk a lot about so pillar number three sorry to go back to these pillars but the third pillar is taking a lot of action right so pillar number one is decide what you want and who you need to be to get it that's essentially what we just talked about for 15 minutes you made a decision i'm going to be a fucking winner and i'm not going to allow it to be a part of someone else's vision it's going to be my vision i'm going to own it so you got to decide what you want and who you need to be to get it and i've watched the journey you're on i love it right as a friend right i'm just watching it amazing number two is you got to commit to it well guess what commitment you made you quit your damn job right like you fucking got you're there dude right now number three is what you just talk about you're like all right well now i'm in it now i need to go i need to run i need to take massive action imperfect action action i don't know if it's right or wrong but i'm going right talk to us about that like what were the things right day one all the way even up to today and how
Starting point is 00:19:56 and what you're doing today this week. I know we have our REI live calls. As of yesterday, you said you think you have, I don't know, somewhere two or maybe even three potential deals about to get an contract. I think that's what we talked about yesterday. But like from the day you quit to even today yesterday, like what are the things that you started doing immediately
Starting point is 00:20:15 that you could control, that were in your power to control, that you were taking massive act tonight. Yeah, man. Well, so that's it, right? I mean, showing up, you're showing up, is it right i mean just being consistent at the things that you're yeah that are going to you know it's you know time health family and so you know the one of the biggest things is to keep the health you know get up and work out out of clear the mine um and and so that that hasn't changed
Starting point is 00:20:47 i mean i'm going on maybe two years of of of you know kind of weekly uh routine workouts and But in this last year, you know, I really made it a point to start doing all the other things that you, before you go to bed, you, you know, basically plan out the next day, little things. And so I've, you know, been able to pick up little things here in this group and just, and just in general on my own. And, you know, the biggest thing, I think, you know, from taking the massive action is really being all in, right? And I think you, I mean, I know you talk about intent, right, having intention. And like, that's it, right? In every conversation, everything that I'm doing, like, this is, this is, it's not really, it's survival, yes, but it's also. what I like doing and you know I I'm present here doing this work when I'm with my family I'm
Starting point is 00:21:57 I'm I'm there I'm as as as as as as as as as as as as I can it can be like I'm doing you know the things you know being present being intentional like with everything that I do and I've noticed I've noticed that from day one to now that that I'm that when I'm doing and I got three or four deals. It almost seems like every week I've, you know, I've been able to get a contract, but yeah, more recently, you know, three potential deals. But you build that right. And I think from when I started to now, you know, keeping track. of your metrics and your KPIs and all of those little things. I mean, if you really just do it, I mean, it actually, you know,
Starting point is 00:22:56 it all comes together at some point, right? You can't put a time to it, but it does come together. You know, the one thing that, the other thing that, you know, is showing up to, you know, we have calls. our community. And, you know, there's also a additional other calls that we have that, you know, we're surrounded by, you know, the putting myself, you know, in, in, in the, in the, in the, in the, in the, in the, in the, in the, in the, in the, in the, in the, places where everybody is, is, is out doing the same thing, you know, is, is kind of what I've been doing more of now recently. And so, yeah, you're surround yourself, you know, you're
Starting point is 00:23:42 average of the of the five people you surround yourself with. And so, you know, fast for from, you know, a few months ago or even last year to now, you know, I'm doing, I'm around the people that are doing, you know, the same thing. And, you know, at different levels. And, you know, and I wouldn't change that. Yeah. You know, you talk about kind of a fundamental, they're not my five principles per se, but one of the fundamentals, and maybe it's the sixth principle, but like have some level of mentorship coach guidance leadership advisor that that probably should be actually added as i was listening to you i myself just literally two weeks back to back two weeks ago and last week i myself sat in rooms for four days with some of my advisors mentors colleagues
Starting point is 00:24:32 that are at a higher level to me that i intentionally sit around every single year because i I want to reach new levels. And I can't reach new levels with any level of success, I should say, without people showing me how to even get there. Don't get me wrong. I could get new levels. But to be able to speed the time frame up, to be able to miss the potholes and the failures and the mistakes
Starting point is 00:24:59 that actually come along with rising, it just helps people. And I think it is fundamental. And this is why RELive.com was created is to fundamentally allow me, after 20 years of doing this business almost, to help people like you, and everyone else listening to this, go get your first deal, your next deal, your next deal, and start to grow in actual business.
Starting point is 00:25:24 That is the idea. And in being very intentional about that, like you show up for the most part almost every single day. These aren't mandatory calls, right? But you have committed. Again, this is part number two. You decided what do you want to be and you committed. and you've committed to raiiolive.co like that's it so when you have a question i'm able to answer it
Starting point is 00:25:44 when you have a deal and you need to help underwriting we answer it like you are fully the prime example you are a shiny star like you embody what it really means to be a student of the game to take it seriously and know you deserve more and that's why i'm so excited to have you on here is because everyone should be listening to staccio because stacio i love you brother but you're not unique You just made a decision. That's it, right? You're smart, and you made a decision, and you're going for it. And so I applaud you, dude.
Starting point is 00:26:17 Let's talk a little bit about real time, real, you know, right now. What is your day-to-day activities, those actions that you're doing in the real estate business? What are you doing day to day to find sellers, to negotiate deals like? What does your day look like? If someone were to quit tomorrow, how could they just get to today's version of Stasi over, versus like day one Stasio. Yeah, man. Absolutely. Well, you know, it comes down to doing all the things you hate to do, right? I mean, I don't I don't like making calls, you know, to people, but at the end of the day, like this is, you know, it's a sales business. It's a business. It's a
Starting point is 00:27:02 business, right? And you have to get the conversations going. Like, you have to daily, you know, make those calls and talk to people, right? I mean, whether you're, you know, trying to help them or, you know, whether they don't want to hear anything you have to say, you're getting out there, you're making the calls, you're talking to people, you know, having, you know, when you're having the good conversations and, you know, trying to help someone or, you know, basically just trying to understand like what it is that's going on, you know, that conversation after conversation, you know, I, there's times where, yeah, I'm like, well, maybe I'll just, you know, text. I, you know, maybe I'll just send them, a mail or, you know,
Starting point is 00:27:53 or send some texts and try to see if I can get any deals that way. And, and so, you know, time after time, it's, it's like I, I just, you have to get on the phone. So that's what, that's what I've been doing. I mean, I did, I had a VA working with me when I was working my W-2 and he's overseas and really great, great guy, good sales, but, you know, it, it, it, trying to train him and trying to learn myself, it got to the point where I had to just, you know, take a break from that and just get in there and start doing it myself 100%. and so that's that's it like that's what i'm doing i'm diving in every day making calls uh you know 50 plus calls a day um you know i'm still doing you know some of the other marketing uh things but you know really getting in the conversations because you know it when you hear yourself you watch yourself uh you know you're talking and and and just getting getting to understand um you know it's just, it's another level, another layer that really helps you get better, right?
Starting point is 00:29:10 And the more calls you have, the more conversations you have is just, I don't know, there's something about it that just, you know, keeps helping you grow in that area. And for me, you know, I'm not, you know, I don't, I don't like doing a lot of the social media posting and, but, you know, I started doing that as well. And so a little bit of that, really just, you know, building your brand, right? I learn, you know, you talk about this a lot is, you know, your brand and really getting out there. And so, you know, I'm making my way into more of the social media side of it. But, you know, my vision, the way I see it where I want to be, you know, next year, three to five years from now, you know, you will definitely see me building a brand.
Starting point is 00:30:01 around social media and so that that's it right um getting out there doing those things where you know you're you're showing uh everyone else like what your your journey your you're you're what you can do what what what it is that you know what problems you're solving and so you know that goes back to the the phone calls right and and there's time after time where i i i'm able to connect experiences and connect with people based on the experiences that I've had or, you know, or or, or even travel, right, knowing locations. I've always, I'm a maps guy. I've always loved, you know, geography and, like, that's always been something.
Starting point is 00:30:49 So I'm really good with direction and, and locations. So when I'm, you know, in California and I'm talking to someone in Florida or in Pittsburgh, Pennsylvania, you know I even if I haven't been there I know where it's at and I'm able to connect with them and again like you know all the experiences all the conversations only help you get better in in your day to day stuff and then where are you right now as again trying to get someone from day one to Stasio's version today where are you finding seller leads and then how are you communicating with them where do you find them and again I know some of these answers but I want you to tell everyone where you're what they can do to get to you. Right. So, yeah, and, you know, it all, it's, it's interesting, like, you know, every day I'm, when I'm doing work, I'm using skills that I feel like I've built up in the last, you know, 15 plus years, right? And so, you know, I'm working Excel data, you know, pretty good size of databases and I'm out there. But, you know, I'm also looking at, I'm doing, I've been finding a, I've been finding,
Starting point is 00:32:00 a lot of, you know, with the foreclosures that are, you know, foreclosure auctions that are going up, you know, and that was actually takes me back to my first deal, the first property that I bought. You know, it was actually a pre-foreclosure. They hadn't paid their mortgage in like five years. And so they had an auction date. And, you know, I came in and I got a hard money loan and I was able to save it from being foreclosed. And at the same time, I was able to get the seller, you know, get them cashed out, get, you know, get any debt off their, you know, off their record. And then I had a property with, you know, a couple hundred grand in equity. And, you know, and so that, that example there, I, I, I look at the opportunity, right? And so
Starting point is 00:32:52 that's, that's what I've been doing a lot of these days is, is really looking at foreclosure side of it. and I'm actually going to the county websites and looking at their calendars because they're all out there. But, you know, I'm also using REI lead machine and a few other searches, you know, and your, your Zillos and your Red Fence to find some of these deals. And that's it. You know, I've learned, I've always been pretty resourceful. So in this space, you know, in the last year, I've been able to kind of learn and find the niches, find out what, you know, what programs, what software. You know, I have always been an Excel guy,
Starting point is 00:33:37 but now I think I finally got converted into the Google Sheets. So, you know, I've been able to use all of these tools, you know, to organize and to, you know, effectively reach out to, you know, to, you know, potential sellers, so. I mean, it goes back and I don't want to harp on it. It's like the simplicity of taking action, but it's taking correct action. A lot of people will sit there and like, oh, I need to build a website or I need to, no, go to rocket sites, rocket sites. Uh, dot AI.
Starting point is 00:34:14 Rocket sites. There's your website. It's 50 bucks a month. Like don't, all these things that people get ready to get ready to get ready and you're like, unnecessary what is necessary yet on the phone with the homeowner period i don't care if they want to sell or not paul them hey do you have any interest in selling yes i do awesome do you happen to have a number you don't okay well i'm happy to walk you through this and then there's a line of questioning hey mr homeowner are you do another call hey mr homeowner are you looking to sell no i'm not okay
Starting point is 00:34:42 not a big deal i'll move on to the next call like the practicality of what we do and how we do it is very simple it's not easy right but it's simple the not easy part is like you just said you don't love calling sellers that like you're not like oh man i can't wait to fucking fire up and call all these sellers like stasia doesn't wake up fire it up for that now stacio wakes up fired up to move the needle to make more money to get another deal right but to do that you got to actually just take simple action ridiculously repetitively simplifying it right i i think that was one of the things that you know we were doing some coaching i you know i i was trying to put together this huge, you know, database and, and tried to make, I was just making
Starting point is 00:35:27 it complicated. And that's, you know, part of my engineering, part of my training. Like, I just, you know, I had to get rid of that. And so every day, I still have to tell myself, so how do I simple about it? How do I make this easier? And, you know, just, and, and that's it, right? You have to keep working every day on that. But it does come down to simplicity. I mean, you, you go to the simple things and you have some tools and at some point when you're ready to scale you can but i mean it's as simple as just making the call and the next call and the call after that that's right and so dude you know listen it's been my pleasure to have you on first of all i want people to also not miss what you said about leaning into a personal brand it is very hard to to get everything you deserve without allowing
Starting point is 00:36:17 people to know what you're doing. Okay. So I want to echo this. No one here listening needs to become an influencer on social media. No one needs to go viral. What you do need to do is let people know what you're doing. And I tell all of my students that at reiilib.co, like, they all realize, like, you need to let everyone know you're in real estate. Let everyone know a deal that got done. Let everyone know you're talking to a homeowner about selling their home. Let everyone know you bought around like if they know that then all the other things start to come into play like capital for example it's easier to raise capital because people know what you do hey you know your friend's aunt is going through foreclosure you had no idea but they saw that you're talking to
Starting point is 00:36:59 a homeowner and you just saved them for foreclosure your friend hits you up because his aunt's going through for like if you don't allow people to know what you do on social media they don't have the opportunity to give you value and that's what i implore for stasio and i would tell you guys all the same thing. And so again, congratulate you to have everyone, speaking of social media, where can they all find you? Where can they find Casio? You can find.
Starting point is 00:37:24 So my brand is Alta Holmes. I am on all the social media platforms, but Alta Holmes is my brand. You can at Alta Holmes. You can find me on there.
Starting point is 00:37:40 Yeah, no, thanks for having me, Justin. I'm talking about Instagram and Facebook. What's your personal because again it isn't i would tell you this and everybody do not brand the company as much as you brand yourself it is about the brand of staccio it's about the brand of justin colby it's not about my companies so take that yourself and then the listeners all see and you take that people need to know like and trust you not your company right yeah no absolutely and so yeah i do tie i do tie the company so yeah you can find me on uh castacio on facebook
Starting point is 00:38:13 California, Stasio, and on Instagram as well. Well, I appreciate you, bro. Let's keep rolling. For all those that are interested in being a part of this world, rei-live.co, deals are getting done all the time. Staccio's in there. Myself, we do five days a week, live calls. Stacio, how has that group been for you?
Starting point is 00:38:37 Oh, man, amazing. And the best part is that, you know, there's, you know, there's different it's it's changed right i mean you have different um you have uh you know we've been working in and smaller groups lately and and you know really diving into some of these deals and so it's it's been a great you know everybody that's on there um you know is here to do the same thing and um now i'm glad to be a part of it thanks for having you Justin hell yeah brother that is dossio i am justin colby this has been the science of flipping make sure you give us a five-star review and if you think someone else needs to hear
Starting point is 00:39:13 this story. Make sure to share this with two of your friends. Stacio, I appreciate you, everybody, and we will see you on the next podcast.

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