The Science of Flipping - How to Stop Relying on Banks, Cut Taxes, and Control Your Wealth Like the Rich | Jayson Lowe
Episode Date: February 28, 2025Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources, including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools. -- In th...is episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders. Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free—all by using dividend-paying whole life insurance. We dive into real-life examples, including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances, this episode is a must-listen! -- Thank you to 'Empowered Investor Live' for sponsoring today's episode! Take control of your financial future with top real estate experts, builders, lenders, and investors. Get the insider strategies to grow your wealth through income property investing. Network, learn, and level up! Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets -- About Jayson: Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking Concept. For over 15 years, he's been showing people how to break free from traditional banking systems and build wealth on their own terms. When he's not revolutionizing clients' financial futures, Jayson is sharing his insights as an author, speaker, and mentor by taking complex business and money concepts and turning them into practical strategies that help real people create lasting prosperity without depending on banks or unpredictable markets. Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth. Connect with Jayson: ● Instagram: https://www.instagram.com/thejaysonlowe/ ● TikTok: https://www.tiktok.com/@learnwithjayson ● Linkedin: https://www.linkedin.com/in/jayson-lowe-11056620/ ● Facebook: https://www.facebook.com/thebankernextdoor -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.
Transcript
Discussion (0)
When you implement the infinite banking concept
and you do it the way that my late mentor intended,
and you make it ridiculously simple and you
don't sensationalize it, you become all four
characters in the financial play.
You're the depositor, you pay premium, you're
the borrower, you're the one accessing policy
loans, you're the banker because you control
the repayment schedule.
That's money on demand on your terms. You're the banker. Yep. You're the bank because you control the repayment schedule. That's money on demand on your terms.
You're the banker.
Yep.
You're the bank owner because when the insurance company produces
a divisible surplus called positive net income, that divisible
surplus must be distributed to the owners of the company.
And in this case, we're dealing with a mutual life insurance company.
There are no stockholders to participate in that.
So when you become all four characters
in the financial play,
what a peaceful, stress-free way of life
it is financially.
Yeah.
Right? And it's not,
Nelson, he never said,
hey, I want you to be the bank.
He didn't want anybody to become a bank
in the conventional sense of the word.
He wants you to control the banking function
as it relates to your needs,
because someone must do that.
What is up the Science Flipping Family?
I am back with another incredible guest.
For us real estate investors,
what Jason Lowe has to say on this episode
is gonna be incredibly impactful
because you need to control your money,
you need to know how to borrow money
and you need to know how to invest your money.
Best of all, you need to understand how to not pay taxes.
Jason Lowe, Ascendant Financial is here with us.
What is up, buddy?
How you doing, Justin?
It's great to be with you.
Hell yeah, excited to have you.
As a real estate investor for 18 years
and making a ton of money and understanding taxes
and understanding how to borrow money the right way
and how to invest my money.
I mean, this is such a poignant episode.
I'm super excited about getting Rockin' and Rollin' with you.
So speaking about what Ascendant Financial does as a whole,
let's start there, what you do, what Ascendant does,
what is the totality of what you guys do?
And then I'm gonna bring it granular into the trenches.
That's a great question.
We've been working with people across America,
people across Canada since 2008. So we've been, you've been a real estate investor in the past 18 years. Did
I hear that right? Yeah. And we've been, we've been serving real estate investors the past
16 years. Hell yeah. And a few common traits come up. We haven't met one yet that doesn't
want access to capital on demand on their terms. And so that's what we serve. $5. Okay, give $5. Okay, there you go.
You just got it.
That's all right.
But through the infinite banking concept,
that's what we've been specializing in all this time.
And real estate investors love it
because they get to control how they borrow capital,
how they invest it.
They get to repay loans on their terms, not someone else's.
They get their money working for them instead of the banks.
The banks and the government are the last two entities repay loans on their terms, not someone else's. They get their money working for them instead of the banks.
The banks and the government are the last two entities
that real estate investors want their money working for.
There's no doubt.
And one of the things just from my own understanding,
and you're the expert, but like even just how the banks,
when you do have your savings account
and how they basically are arbitraging your money
to go get a better return.
And so like, you know, the banks aren't exactly ideal.
And you know, I don't ever live my life cash heavy,
partly because I'm a real estate investor.
I know how to flip money.
But let's talk a little bit about the banking system,
if you will, and your thoughts on it,
and maybe give some suggestions on how people should look
at the banking system.
Because I just know how to flip money too fast for me to keep a whole lot in the bank.
But what is your thoughts,
given the financial, you know, the banking system?
Well, I would say first and foremost,
banks are not your friend.
I mean, let's be honest, they're just not.
And they create money where no money existed before.
That would be like me pouring you a glass of whiskey,
drinking it myself and charging you for it. It doesn't make you. That would be like me pouring you a glass of whiskey, drinking it
myself and charging you for it.
It doesn't make great analogy.
It doesn't make any sense.
And, but the fundamental truth is, is that your money must reside somewhere.
And through the infinite banking concept, there's no better place to have it
reside than in the form of dividend paying life insurance contracts, where you
essentially become the banker as it relates to your needs. You get ready access money on demand. The real
estate investors, Justin, that I work with, they owe a lot of money. And so whether they're flipping
or whether they're buying multifamily, they're in a long-term, you know, buy and hold scenario.
Yeah. they're in a long-term, you know, buy and hold scenario. They owe a lot of money. And when a ready access opportunity of a high
caliber shows up, the real estate investor either
has to joint venture to raise capital to take
advantage of it, that takes time.
But if you can pounce on high caliber
opportunities when they track you down, then that
creates a significant advantage for you in building your wealth. And you don't have to have money flow
through the banking system, which is exactly
what's been creating the financial mess
that we find ourselves in.
Just look no further than the central banking
system, it's a horrible mess.
Yeah.
And the people that I talk to, they say,
you know, I feel like there's something
fundamentally wrong out there financially.
Sure.
I just can't quite put my finger on it. Sure. I just can't quite put my finger on, I feel like there's something fundamentally wrong out there financially.
Sure.
I just can't quite put my finger on it.
Sure.
That's courtesy of the central banks.
How do you like that unicorn bandaid my daughter
put on me?
Anyways, I digress for all the, you guys
listening to that.
So what is the better play?
Well, the better play is to pay premium into
high cash value dividend paying life insurance contracts.
You become a co-owner of the life insurance company.
The moment that you initiate a contract, you've
got a guaranteed death benefit, which matters.
We've had to deliver a disproportionate number of
death benefit claims to families.
And we've never had a grieving family say that
they had hoped the check was for less or that
it was taxable.
And you get contractually guaranteed daily buildup
of cash value that you can borrow against without
interrupting any of its ongoing compounding
on demand on your terms.
So if you know that there's a place that your
money can reside where you can contribute
almost unlimited sums, you pay no tax on the daily buildup, zero tax, you get ready access
capital on demand on your terms, you pay no tax on the death benefit proceeds, you've
got no government hovering over that asset with a giant knife and fork waiting to consume
it, How much of
your capital do you not want residing there? Right, I mean I would tell you guys
as someone who does own multiple policies myself, so I'm very well aware of
Jason what you're talking about right? Yeah. I think one of the things that
people need to understand is compounding interest. If people aren't even thinking
about compounding interest, it's like the eighth wonder of the world
or whatever it is, right?
I mean, it's just incredible.
But being able to borrow money
that essentially doesn't have an interest rate on it
is so valuable for us real estate investors, right?
Because you mentioned almost every real estate investor
you've ever talked to has debt, right?
Has a lot of loans, is borrowing a lot of money.
Well, because leverage is good in our space, right?
If you're borrowing, you're paying cash for everything.
I would tell you not to.
But when you can borrow your own money,
essentially borrow against your insurance policy
and have no dedicated interest payment.
Now, if you pay yourself interest, smart idea,
but you don't have the bank's
interest laying on top of it, that deal becomes
infinitely more profitable.
Right.
Thousand percent.
If you and I got together with another real
estate investor and we were presented with the
very same high caliber opportunity and that
outside real estate investor had to borrow capital from the books of someone else's bank. presented with the very same high caliber opportunity and that outside
real estate investor had to borrow capital from the books of someone else's
bank to participate in that opportunity. A, that's great they got to achieve the
objective they got to participate in the opportunity whereas you and I we
request a policy loan from the life insurance company to participate in the
very same investment opportunity, you
and I are going to come out ahead all day, every day.
The other real estate investor can't compete because the other real estate investor has
no ongoing compounding of capital.
My cash value and your cash value continues rising daily while the real estate investment is appreciating
in value.
And we used the life insurance company's money to capitalize it.
Then when you contrast that with any other way of financing a project, any real estate
investor that we work with would never say to you, gosh, you know, I wish it would have
taken longer for me to get access to capital for that opportunity.
And man, I, I just don't feel like I'm taxed enough and gosh, I wish it
was just even more stressful to.
I mean, the other part is tax free, right?
And honestly, what I'd also say, like I'll bring it down to the super layman
term, maybe you're not acquiring assets to hold, like you could do this with
anything, you can buy a car.
Oh yeah.
Like the car interest rates right now.
I just bought a brand new Range Rover, right?
I got, I guess a good interest rate for, for what the economy
is offering right now, right?
Yeah.
Yeah.
So I got like 6% on a car.
I was like, I don't love it, but you know, I had 4% on my Range Rover before that.
but I had 4% on my range over before that. But I say that to just say like,
well, because I used my life insurance policy,
I have no interest rate.
I have to pay myself back.
Now I can pay myself back with an interest rate
and be a smart investor to,
hey, if I'm borrowing money, I should pay the money,
but I don't have to.
And my money is still compounding.
That's the point you're trying to drive home right there Jason I bought it and it's still
compounding well and I would ask you and you can attest to this we didn't discuss
this before the show but I'll just ask you we'll just jam on this for a second
yeah so just name one institution that uses compound interest attention real
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Life insurance?
Life insurance companies. Okay.
That's the certainly one institution.
Um, any other that you can think of banks, banks,
that's the most frequent response that we get.
Banks don't use compound interest.
They either charge it or they pay it.
So they're the only way for your money to
compound is for it to sit still.
And so the banks want your capital and they want it for a long time
because they get to obviously they flip it.
They, they, they thank you.
You took the word right out of my mouth, which aligns perfectly with the show.
That's right.
Banks banks are in the flipping business, but they're not dealing with tenants at
three o'clock in the morning with a busted water heater.
That's right.
They're flipping capital.
We're doing the same thing.
And if I just bring it right down to the you and me level, fundamental
truth, our money must reside somewhere.
Can you and I agree on that?
Of course.
Yeah.
And so what better place to have it reside than within the attributes
of what we're describing.
And when you pay that premium into that policy and it produces cash value and
you can borrow against it on demand, does that take away any of your options as a
real estate investor?
It amplifies your options.
It totally does.
I'm even thinking about like right now we just bought a fix and flip and I think we
got 11% loan on this fix and flip.
Now, hard money is a very common thing for all of us on here. Uh, if you just go and take that same amount of money, because we run our
economics, basically, we don't want to flip a property without making 50
grand net after cost, these blah, blah, blah.
Okay.
But we underwrite it for six months and six months of 11% interest on a,
essentially we're paying two grand a month.
So times six is 12 grand.
I just turned a $50,000 profit into a $62,000 profit. on a, essentially we're paying two grand a month. So times six is 12 grand.
I just turned a $50,000 profit into a $62,000 profit.
Cause I borrowed the money from myself. So I want everyone listening here, you know, a lot of people here, like I
don't have money or I don't know.
Well, do you have a savings account?
Do you have a self-directed IRA or, you know, cause self-directed IRA,
sure, you don't pay interest unless you take your money out
before the age that you can not pay interest, right?
And then you take your profits out.
In this case, like for me, because I'm so familiar with it,
like you can take your money out monthly.
Every month that you put money in,
you can take your money back out, right?
And so I'm saying that because as a flipper, it's just easy capital, right?
You like it's as easy to use as like three clicks of button on your computer
Can I can I share an example with you that tends to really resonate? Yeah, of course
So when I first began my journey with the infinite banking concept, so this was back in July of 2008
Mm-hmm. You could still get 40 40 year amortizations on mortgages.
Uh, I was an active real estate investor in both
the United States and Canada and up in Canada,
you could get a 40 year amortization
schedule on a mortgage.
So we bought a, uh, a residence, uh, the mortgage
was about 426,000 and we thought, wow, this is
terrific interest rates were below 3%. 40 year amortization schedule.
We're standing on top of the world.
That was in April of that year.
I got introduced to this concept in July of that year.
We got rid of the conventional bank seven years later.
So 33 years ahead of schedule.
And we did it in a ridiculously simple way.
We paid premium into high cash value, dividend paying life insurance policies on my wife
and I and then our four kids.
We borrowed against that ever increasing accumulation which can't go backward by the way.
So you have several policies.
There hasn't been a single day where your cash value has gone backward.
We borrow against that accumulation
without interrupting its daily growth. We pay off the conventional bank, but we now
have a policy loan balance. But we don't have any debt owed in the form of a mortgage.
So the payment that we would have otherwise been contractually bound to continue sending
to someone else's bank, I say that again, someone else's bank for the remaining 33 years of that
40 year amortization schedule, we're changing the process of who's getting
the payments and who's getting the money.
The first person I called was this gentleman here, my late mentor, the
late R. Nelson Nash, he wrote the best-selling book titled Becoming Your Own Banker.
This book is self-published. It sold more than 575,000 copies.
For a reason. Process works. So he developed it, pioneered it, engineered the process.
He was the first person I called. And given that he lived and worked in Birmingham,
he had this, you know, southern drawl and I called him. I said, no, I said, Nelson, you're not going to believe it.
I got rid of the conventional bank 33 years ahead of schedule.
And he said, take a seat, boy.
And I sat down and he said, uh, you want to be an honest banker, don't you?
I said, yes, sir.
I do.
He said, well, I need you to finish the original loan schedule.
And I said, what do you mean?
He said, you've got to change the process of who's getting the remaining 33 years of payments.
Otherwise, your expenses are going to rise to find that new surplus cash flow, aren't they?
I said, yeah.
And he said, well, get to work.
And we've been continually replenishing
our family's money pool.
But here's the thing that people need to understand.
You used the example earlier about a car, such a great example.
You can either pay cash for it, lease it, finance it, or steal it.
Most people don't do that.
I'm not going to steal it.
But when you pay cash, lease or finance, every single one of those methods is a permanent transfer of money away from you.
Just think about it. Every payment you make is someone else's passive income.
So if you can redirect where that financial money, where that energy is flowing to inside of an entity that you own and you control,
if you can do that with property, if you can do that with property, if you can do it
with vehicles, if you can do it with what we do,
like my premiums are 1.56 million a year.
We have 77 policies in our family banking system.
Wow.
We practice this process as a family.
Think about this.
When you were growing up, stop me when I'm wrong.
Did you ever hear your parents or somebody close
to your family say, Justin, someday you're going to wake up and you're going to move out and you're
going to start your own family. You're going to have your own bills. You're going to have your own
financial obligations. You'll truly understand what financial responsibility is. We've all heard
that growing up. The wealthy don't speak that way. The wealthy circle the wagons around the family.
I want the mortgages, the loans, the business
investments, the real estate investments, the
cars, the property, the appliances.
I want all of that money for those things flowing
back to the family banking system, not onto the
books of someone else's bank.
So the real estate investors tell us we love the
fact that you coach us on how to do
that. If you went on to a job site and you're at one of your flip projects and you handed the best
tool to get a job done to somebody who doesn't know how to use the tool, they're not only going
to break the damn tool, they're not going to turn out any good work with the tool. So that's why you
need a really good coach that can be your infinite banking guide.
And that's what we are at Ascendant Financial.
And we're the best at what we do bar none.
And I am bragging when I say that.
I love that.
Like we are the best at this bar none.
Yeah.
It's such a tool that like you got to really, I
mean, what you even said about your personal
home, right?
And what you're talking about is really what I believe in
is be the best banker.
Like just because you're not paying Bank of America,
you should be paying yourself back, right?
Now, it was making arguing,
give yourself a little interest rate
because the thing that people probably don't know,
so I want you to clarify it and I know it,
but when your money's out, your guaranteed interest,
it's just a lower amount. When your money's full in your guaranteed interest is just a lower amount.
When your money's full in the account, the amount goes up.
Is that correct?
No.
The interest rate varies.
So there's a steady, my understanding,
there's a steady 6% or so that I'm earning.
When I pull the money out on a loan,
that goes down to about 1% still working.
There's a 6% total.
So maybe I'm wrong.
So clarify that for me.
Yeah, happy to do that.
And thank you for bringing that up.
That's something that we get asked
around interest rates and growth.
In the United States, the cash value of the policy
is contractually guaranteed to match the death benefit
by age 121 of the life insuredually guaranteed to match the death benefit by age
121 of the life insured.
It's age 100 up in Canada.
So every single day that you're aging, your cash value is rising.
Every premium that you pay, the death benefit permanently increases.
The premiums can never go up, but the death benefit is ever increasing.
Every dividend that gets declared, which once it's declared once a year is
contractually guaranteed to be paid.
It can't be repossessed.
It can't lose value that permanently increases the death benefit of the policy.
So Justin, if you never borrowed against the ever increasing cash value of your
policy, it is going to continue growing uninterrupted.
Correct.
When you borrow against your ever increasing cash value, it is going
to continue growing uninterrupted.
It is not the policy loan that is affecting the growth of the cash value.
It's you aging daily.
That's the difference.
Got it.
And when we hear people use language like, um,
I have, I've got my money, uh, $1 doing the job
of two, or, uh, this is the secret that the
wealthy don't want you to know.
And, um, but you know, forgive my language,
but that's all just a bunch of bullshit.
Okay.
You're paying premium into an insurance
contract and you become a co-owner of a life
insurance company that's never failed to produce a divisible profit.
And you're dealing with people who cared enough to ensure their own lives.
That's the pool of owners that you're dealing with.
What a great people group of people to be in business with.
Yeah.
And when you borrow capital in the form of a policy loan, the cash value of
the policy continues rising uninterrupted as I've mentioned. When you repay that policy loan with
interest, that extra interest is a direct contributor to the net earnings of the insurance company that you co-own.
So Justin, if you and I owned a Publix grocery store together,
would we ever buy our food from Walmart?
Never.
Because we want our grocery store to be profitable.
We want our grocery store to have more money to go buy more groceries
to sell to more captive customers, right?
So when people are introduced to the infinite
banking concept in a way that sensationalizes it,
like you can get rich buying cars, you can get rich
buying real estate, you can get rich just being your
own bank.
That's nonsense.
That's sensationalizing the message.
It's ridiculously simple.
Somebody has to perform the banking function in your
life.
There are no exceptions to that period.
And your money's got to reside somewhere.
The person that should be controlling that
function of banking in your life should be you.
And it's very simple to do.
And you should have a good coach that can help
guide you so that when you have a system of
policies in place, you're not
creating a scenario where you're not only not
turning out any good work with the tool, but you
may end up inadvertently breaking the damn tool.
And so you've got to have a good coach and a
guide to help you along.
Speaking of that, where, where can they find
you guys find Ascendant Financial?
What's the fastest way that they can find you?
Uh, there are two forks in the road. Uh, so the first fork in the road is go directly to ascendantfinancial.com.
That's our website. It's a treasure trove of great resources.
But if your listeners, as I mentioned here before we got on, if they text the word bank,
so if they text the word bank to 813-793-7921,
that's 813-793-7921. That's 813-793-7921. We will courier directly to them at no cost.
Hey, you got to pay the shipping or any of that stuff. We'll courier to them what we call a
banker's vault. And it's a box of resources including this number one best-selling book.
It's a 92 page read including one of our best-selling quarterly books titled Don't Spread the Wealth.
Access to our private Facebook community, access to all of our resources, pre-recorded
webinars, live events, our Wealth Acc wealth accelerator package, all of that on the
house at no charge.
Have you ever heard someone give you the
advice to give away your best stuff for free?
Absolutely.
We live and breathe that we walk that walk.
Yeah.
So that is just our token of gratitude to your
listeners, uh, for investing a little bit of
their time and making the right decision to text
the word bank to that number.
Now, let me ask as a fix and flipper. Yeah. You take a loan from your insurance. Yes. Round number,
hundred grand. Yeah. You profit, you make 20 grand, you have 120 grand.
Does all that 120 grand have to go back to insurance or can I keep the 20 grand and just repay the a hundred grand?
You can repay as little or as much as you'd like.
When you access a call.
There's a trick question.
I was wondering how you were going to answer it.
Cause I know you can answer.
Yeah, yeah.
No, please trick away.
Ask me anything.
No, I love it.
Uh, but you're in a position of total control as it relates to the
repayment schedule of your loans.
The only reason why that is true is because the insurance company itself guarantees the
collateral for the loan.
And when you borrow the capital, you're not triggering any reporting to Equifax or TransUnion.
It's a private loan between you and the life insurance company that you co-own.
You have all the gold, you make all the rules.
And real estate investors tell me that gives them a lot of breathing room when they have
projects that run over budget, that run over schedule, that would otherwise create some
very tense scenarios where they either have to repay a hard money lender and they're on
the hook for that, or they've got to repay someone else's bank and their project hasn't been flipped yet.
It's not done. It's not generating positive cash flow.
The life insurance company doesn't have a lien on the real estate.
They place a lien on the death benefit for the loan balance.
And so that puts the real estate investor in a position of total and absolute control.
What a peaceful, stress-free way of life it is when you get the banks out of your life. So that puts the real estate investor in a position of total and absolute control.
What a peaceful, stress-free way of life it is when you get the banks out of your life.
I mean, it's, uh, I'm not going to go through that.
What I wanted you guys to really hear by me asking that question, him giving the answer, the money's coming from the insurance, right?
It's a lien against your insurance policy.
So God bless it.
If you were to borrow a hundred grand and die the next day, your life policy is
just a hundred grand lighter than it would have paid out.
Right.
Right.
Yeah.
And so I want you to understand what he's saying is there is no bank
leaning the property, there is no personal guarantee that you have to say.
I'm willing to repay this.
You technically don't ever have to repay it.
The difference would be is if you don't repay it,
then the day you do pass, because it's inevitable,
you're a hundred grand light on that policy.
Plus accrued interest on that loan balance.
Right.
Plus accrued interest.
Yeah.
And you know, what's interesting is that people,
again, I can only speak to, because we interact,
as you can imagine,
with thousands of people every year.
And we hear some common things from people
who have been introduced to the concept
out there in the marketplace,
and they're leaning toward an either or scenario.
Like, should I invest in real estate,
or should I put money into dividend paying
life insurance contracts?
This is not an either or discussion, regardless
of, of what you're choosing to buy.
Like you mentioned, you can do this with anything
that you would otherwise pay cash, lease or
finance, the money's got to come from somewhere
supply source.
And if you're borrowing capital from someone else's bank, you wouldn't do
that without every intention of repaying it.
So this is about the infinite banking concept being a lifestyle, not a financial
plan, and when you borrow capital from the life insurance company, you shouldn't
be borrowing it to begin with unless you have a plan to repay it.
Being in control of a repayment schedule can be a downside too, from a human
condition standpoint.
No doubt.
And so that's why again, I can't emphasize enough, just make sure that you
you're working with a guide, somebody who can sit down with you and say, Justin,
let me give you a sample size of a hundred reviews
from existing clients, sharing their experience with me.
That should give you a pretty good indicator of my proficiency.
And then I've got a, a, a demonstrated track record of being a good coach.
Yeah.
And at Ascendant, we've got thousands, um, just hang out with uncle Google for a little while and check out all the experiences
that people are sharing.
When you say coach, I come from the coaching space in real estate, right?
So I coach newer investors, they break into the industry, get their first several deals,
et cetera, right?
So my definition of coach may or may not be similar to yours.
When you are a coach to these individuals, what did they get with that coaching?
Real simple. So as a coach,
we're responsible to you, not for you. And we do quarterly group coaching sessions with clients
who can parachute into those sessions. They're networking with like-minded individuals who are
practicing this process. They're learning a variety of different methods of how to integrate that into their business, their family.
So it's a very, very strong community of people who implement this and practice this in their
daily lives.
We do annual family banking events that we invite our clients to.
These are incredible events.
Clients are bringing their spouses, their kids, their key people in their companies.
We do breakout sessions.
We, we coach them by actually coaching them.
And we show them the way.
And then it's up to them to do the work and to
do the work for their family, their business,
for, for whatever it is that they're implementing
the infinite banking concept to achieve.
But we make it remarkably clear.
The, the two most important words in the title of this book are right here.
Your own, your own becoming your own banker.
We don't want people to develop a dependence on us.
We want people to develop independence so they don't have to rely upon a
conventional bank for anything other than the convenience of debit.
Yeah. What a stress free way of life that is. so they don't have to rely upon a conventional bank for anything other than the convenience of debit.
What a stress-free way of life that is.
Well, I think people are gonna love this
and want everyone to reach out to Jason
and go to Ascendant Financial and text the number.
Say the number one more time, text bank to what number?
Yeah, text the word bank to 813-793-7921.
That's 813-793-7921. That's 813-793-7921.
You're probably gonna have a lot more questions
as you're listening to this.
You'll probably get off this episode
or if you're watching this on YouTube,
you'll probably stop watching
and then walk around your house
and be like, man, this is really cool.
And then what about that?
And what about this?
And what about this?
That is why I want you to reach out to Jason and his team
because the reality is as investors,
we think in a very, well, I don't wanna say literal,
but we think in a historically taught, right?
Meaning you borrow money at a certain percent,
you pay it monthly, you repay the loan
and you keep the profits.
Yeah.
We also work with self-directed IRAs and 401Ks.
The difference there, the people that do profit from it,
they can't necessarily keep the profits and put it in their pocket
because they will get taxed on it.
To Jason's point again, this breaks you out of that model.
There is no, if you make the example I gave,
you use this policy, you borrow 100 grand,
you make to one e-grand,
let's just say you're an okay banker
and you hey your 100 grand back.
You're not a great banker, you're an okay banker,
you gave the money back.
But you kept the 20 grand, you're not getting paid,
you're not getting taxed on the 20 grand in the traditional,
you're getting taxed income-wise, right? Because it's still income, but you got to think
outside the box there. That 20 grand is still gonna be your company's income as a
fix and flipper, but you're just reframing this, right? So the last thing I
wanted to point out to a lot of people out there are concerned about raising
private money. Right. I've done a really good job raising money through
people that have retirement accounts, right? Because their money really isn't making them
any money. This is a next level layer of it. I've done a really good job in the last call at four
years, five years now since COVID, where there's enough people that understand the model that
people are like, can I use my insurance money? That's what they're saying to me when talking about investing with me and I say
Absolutely thousand brush that yeah is raising capital from money. That's already in the insurance and by the way
It's not theirs. It's the insurance company's money. That's right. Not even their money. It's the insurance company's money, right?
That's right
and so It's not even their money. It's the insurance company's money, right? That's right. And so guys, if you're thinking about raising capital,
if you're trying to figure out where to find it,
thinking no one has it,
you need to be talking to Jason and their team
because this is the next level of raising money, right?
So again, historically speaking,
we're taught, find people that have retirement accounts.
But now I at least am talking about this. I'm talking about, hey, there's a lot of people out there now.
This is gaining traction.
This isn't a little known secret anymore.
And people like Jason are at the forefront of that.
He's a thought leader.
He's out there.
Ascendant Financial is out there.
They're there for your help.
And so do you see that a little bit or frequently that, that people are
using it as lenders as well, and they're taking their other, um, insurance money
and lending it out.
Absolutely.
And we amplify that intentionally.
So within our client community, so we have a program that we've named
lend to profit, lend the number two profit.
There's typically two parties to the transaction.
Yeah.
Um, and within the community, our clients can
engage with one another and say, Hey, we've got
a high caliber opportunity.
Do we want to joint venture on it?
Do we want to pool capital together?
And what, again, what a great group of people to be
aligned with in that type of transaction, because
you know, for certain they're life insured.
And so you've got some indemnification there, God
forbid, if the unthinkable happened and you know
that you can close on a transaction quickly.
Because when you contact the life insurance
company to get access to capital,
they're asking you two questions.
Do you want us to electronically deposit the money into your account or mail you a check?
There's no income verification, credit check, personal guarantees, letters of credit, any
of that additional underwriting that's typically involved with borrowing capital, even from
a hard money lender.
This is ready access capital on demand on your terms.
And so, uh, I love that you touched on that because our lend to
profit, uh, program is, uh, nothing short of awesome.
Oh, guys, you have to go talk to Jason.
I mean, him and I could probably go down rabbit holes that might
get a little, little confusing for most.
He's obviously the expert, but I know enough.
I have several policies.
This works in all assets, right?
And it works for all reasons.
Like I used the car example.
I know we're talking about real estate, but like, it's as simple as that.
Like you want to go, you know, the new Range Rover isn't cheap.
And I'm like, okay, well, if the bank's quoting me what's considered to be a
good interest rate right now, but I have capital sitting in my insurance policy, why wouldn't I just be my own bank? Right? Because there's no real reason
to pay the interest rate. And if I'm going to pay an interest rate, why wouldn't I pay myself the
interest rate? Does this make sense to everybody? I hope they understand.
Have you ever heard the Shakespeare quote? How does it go? The world is a stage and most people are actors.
They're on something to that effect.
Something I've heard stage and everyone in it are actors there on.
Yeah.
And the way that my late mentor, God rest his soul, I miss him.
Uh, I think about him every single day.
I was just blessed beyond the definition of good fortune to have spent
such quality time with him. And he would often use an analogy that was so ridiculously simple.
He said, you know, if we were to examine 99% of the American population and we were to take a look at what percentage of that population
understand a, that there are characters in a financial play or B that there's even a financial play going on.
You've got the depositor, the borrower, the banker, and the bank owner.
Ridiculously simple.
You earn money regardless of the source, W-2 interest income, rental
income, dividend income, that money flows on to the books of
someone else's bank. You're the depositor. You're the borrower. You're always working
with borrowed money. Even when you pay cash for things, you withdraw money from your savings
account, you pay cash. You're permanently giving up the opportunity to earn interest on that money,
not only for the rest of your life, for every generation that comes after you. You're the
borrower. When you need access to money to
finance something, you've got to do that on
someone else's terms, not yours.
The banker decides who gets access to capital.
The bank owner is the character in the play
that makes most of the money, understandably so.