The Science of Flipping - Maximizing Your Investments in Land Development | Jack Bosch
Episode Date: June 26, 2023Jack Bosch is an experienced business owner, entrepreneur, real estate investor, respected industry leader, speaker, educator, and perhaps most importantly a parent and husband. He's the author of the... bestselling financial literacy book “Forever Cash” and the creator of the Land Profit Generator real estate without hassles system. Jack immigrated to the United States from Germany in 1997 with just 2-suitcases and a bunch of student debt and since 2002 Jack and co-founder Michelle Bosch have purchased and sold over 4,000+ properties.With his Land For Pennies investment method Jack and Michelle went from zero to a million in just 18-months and from that built a real estate investment empire that spans multiple areas of real estate including, land flipping, financing/ notes, tax delinquent real estate, home rentals, commercial, multi-family investments, and education. In 2008 after seeing the devastation in the housing market Jack and Michelle set out on a mission to transform lives by sharing with others the land investment techniques and strategies that have made them a success.The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Sign up for Minute:Pages using code 𝐓𝐒𝐎𝐅 for a 𝟏𝟓% discount for life!https://minutepages.com/sign-up/ Become a 𝐓𝐒𝐎𝐅 𝐈𝐍𝐒𝐈𝐃𝐄𝐑 and get access to exclusive training and resources: https://insider.thescienceofflipping.com 𝐈𝐍𝐒𝐈𝐃𝐄𝐑𝐒 𝐆𝐄𝐓 𝐅𝐑𝐄𝐄 𝐀𝐂𝐂𝐄𝐒𝐒 𝐓𝐎: Science of Flipping Academy All the systems and software I use in my business All the tools you need to run your business All my Scripts, Contracts, Spreadsheets Special Discounts And Much More... 𝐇𝐚𝐯𝐞 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧? Email us at support@thescienceofflipping.com 𝐁𝐞𝐬𝐭 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐅𝐨𝐫 𝐖𝐡𝐨𝐥𝐞𝐬𝐚𝐥𝐞𝐫𝐬 𝐁𝐞𝐬𝐭 𝐀𝐥𝐥-𝐈𝐧-𝐎𝐧𝐞 𝐑𝐄 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞: https://reileadmachine.net𝐁𝐞𝐬𝐭 𝐌𝐋𝐒 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞: http://privytsof.com/ 𝐁𝐞𝐬𝐭 𝐑𝐄𝐈 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐁𝐮𝐢𝐥𝐝𝐞𝐫: https://tsofpages.com/ 𝐁𝐞𝐬𝐭 𝐒𝐤𝐢𝐩 𝐓𝐫𝐚𝐜𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: https://tsofbatch.com/ 𝐁𝐞𝐬𝐭 𝐓𝐞𝐱𝐭 𝐁𝐥𝐚𝐬𝐭𝐢𝐧𝐠: https://tsoflaunch.com/ 𝐁𝐞𝐬𝐭 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫: https://tsofdata.com/ 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏: “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: Justin Colby is the founder of The Science of Flipping Podcast and The Science of Flipping Coaching Program and is an active Real Estate investor having flipped over 1500 homes in multiple markets across the U.S. Justin runs an 8-figure real estate wholesaling business that closes 20+ deals each month in multiple markets across the U.S and has helped 1000s of clients learn how to become successful real estate investors. Justin subscribes to the philosophy of "Wholesaling To Wealth" and is the foundation of his coaching program which teaches you how to get started wholesaling or streamline and scale an existing wholesaling business as well as build long term wealth through wholesaling, flipping, and building a rental portfolio. Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby...
Transcript
Discussion (0)
Yo, yo, everybody. Welcome back to the Science of Flipping podcast. I'm your host, Justin Colby.
And if you are watching this on YouTube, and I encourage you to watch this on YouTube,
you will see I am with Mr. Jack Bosch. How are you, pal?
I'm doing great. How are you, Justin? I'm excited.
Doing good. So I have you on because over the last year to two years, we've been a part of each other's circle here,
and you do something totally different than I do in the real estate space.
And you really heavily focus on land, multi-units, et cetera, where I tend to focus much more
heavily on single family homes. I just did buy a storage unit, but as a whole, I'd stick to
single family homes. But I wanted to have you
on, excited to have you on because I want to talk about land. I know it to be true. It is a great
asset class for wholesaling and flipping, and it can lead to a lot of money to go build wealth
through real estate, which I know both you and I heavily agree. That's why everyone should be in
real estate. And so, dude, let's jump into this.
How did you just take what I think would be the popular avenue, which would be single family homes?
Why did you get into land? What drew you that direction?
So what drew me in that direction is, that's a great question, is, well, first of all,
coincidence, but it wasn't really coincidence. We stumbled into it because we were in a particular situation that perhaps resonates with the audience well,
and that is I had a job that I was working 60, 70, 80 hours a week, and I was traveling 100%.
I couldn't quit my job because I was an immigrant to the United States.
I still am an immigrant.
Now I'm an American citizen, so I'm settled here.
But I was an immigrant from the United States, and my work visa was attached to my company, to the company I worked for, not my company, the company that hired me, that I was an employee with.
And so if I would have – so when looking at houses, I – at least at the time, I know there's virtual house flipping
and other things around right now, but now, but didn't exist back then.
At that point, I, we tried to make house flipping work, but we came from a different country,
didn't know the language, didn't know the terminology, didn't know the building style,
didn't know what it costs to us to repair a kitchen, a bathroom, I don't know, a roof,
a foundation and all this kind of stuff so
it was overwhelming like let's say house flipping was like too complicated and even if you take it a
step further into fix and flip it was just not possible because i was gone i was leaving sunday
night monday morning i would take a plane go somewhere uh be five days at a customer site
as a software consultant come come back Friday night,
completely exhausted. So there was no time to meet with contractors. There was no ability to
supervise anyone. There was no ability to work with anything. So fix and flip was just not possible
for us at a time, given the level of knowledge, money, and experience we had.
So we basically tried to make a household sale work early on,
but we just also freaked out because we got it all wrong.
We estimated everything wrong.
So we moved to the next thing, to the next thing, to the next thing,
until through the concept of tax delinquent real estate
to people that don't pay their property taxes,
we basically attended some tax auctions,
and we were outbid again. We failed again. So
we failed and failed and failed and failed in real estate. We were outbid by everyone.
But then we had a thought and that was like, well, if people don't pay their property taxes
on all these properties, on all these houses, on this land, why don't we just contact them
directly? So we started direct mailing,
sending direct mail out to owners of properties
that were coming up at tax deed auction
and tax lien auctions.
And to our surprise, people responded.
Quite a few people responded,
but only the people owning land responded.
Almost no house flipper responded.
So almost no house owner responded. Almost no house flipper responded. So almost no house owner responded.
So we're like, crap, what do we do now? What do we do with these pieces of land?
And we basically said, you know what? There's got to be, I'm sure there's a way to sell them.
Someone is going to want them, but we got to be really careful. So instead of offering like
70, 80% of market value or 60 or so we offer like 10 cents on a
dollar we're like the thing is worth or five cents under this thing is worth eight thousand dollars
it's all for 400 bucks and to our surprise people were accepting it so our first two deals was an
eight thousand dollar property we bought for 400 bucks and we sold to four thousand for four
thousand dollars to the neighbor and the second deal was a 40-acre parcel, which we bought for $500.
And we sold for $10,000 on freaking eBay.
So I have so many questions out of the gate.
And I know this is partly for me because in my own marketing, I get land and I just go, I don't know, next.
Like literally, I just tell my team, I'm like, guys, we focus on single family, like next, right?
So I should call you.
But the nice thing was that by doing those deals,
we realized we don't have to be at the property
because it's land.
We don't have to estimate repairs because it's land.
We don't-
So how do you estimate value on land?
That would be one question
I think a lot of people are gonna have.
Exactly right.
So we figured out fairly early.
But then the easiest way to estimate, there's five ways to estimate value.
And none of them requires you to be on the property.
Well, that's a little bit different than on the house side.
Because even if you're in the houses, you do comps.
And you compare like, well, there's a house three doors down that's old that has three bedrooms to bath that's old for $350,000. And there's another one the other direction, five houses down that's old
for $370,000. Well, mine is going to be worth that. But you have to take the condition of the house
into consideration. If these are nicely remodeled and yours is a 1950s house that hasn't been
updated since it was created, since it was built, you got a different situation.
Well, that falls away in the land side.
But with that said, we're still using the simplest way
to estimate the value of a piece of land is,
well, what have other similar pieces of land in the vicinity sold for?
So sold comps, it's exactly the same thing.
Zillow offers that.
You go on Zillow.
Instead of selecting houses, Zillow. Instead of
selecting houses, you select land. Instead of select sold, you select in the last, let's say,
180 days or up to one year. The beautiful thing about land is that overall prices don't move as
fast as they move in the house world. So you can go back all the way one year and you still can see,
you can still use those as a comparable
so you look at in the last year which piece of land in the vicinity is similar that sold for
what did they sell for and you got your sold comparables if that doesn't work you can also
use what's called listed comparables like there's some states like texas there are so-called
non-disclosure states in those states you, you actually don't have, as a seller,
you don't have to disclose what the property sold for.
So therefore, Zillow, which pulls from the public records,
information doesn't have that information.
So if you go on Zillow and you look for sold properties in Texas,
you're not going to find a whole lot.
Well, you find what's sold, but you don't find how much is sold.
So then you go simply on Zillow, you switch a drop-down box to list it. a whole lot well you find what's sold but you don't know you don't find how much value so then
you go simply in zillow you switch a drop down box to list it because here's the thing do the
brokerages know what these properties sold for yes they do because they listed them and they sold
them they just didn't didn't announce it to the city they didn't they didn't submit that number
to the county when it was recorded.
So as a result, the brokers now, and they're not just going to go, oh, yeah, let me see this property.
Let me list it for a million dollars when it's really only worth 20K, right?
They're not doing that.
They know that properties are worth 20K in that area.
So what they're doing is they're going on that market and they're pushing the envelope a little bit and they're listing that for 25K or if it's worth 100 they're listing it for 110 120k so what you do when you switch to listed comps you simply go
take what again you have a five acre parcel outside of town there's seven other five acre
parcels in that same area listed for an average of 110 000 you just take that you drop it down
by like 10 15 to like 95 like 95, 100K, got your
value. It's as simple as that. It's not hard. Depending on what infill lots, you value those
a little bit different because infill lot, the situation that you have is that you have
a street, 35 houses, one empty lot. There are no comps. So what you got to do in that
case, you got to do what appraisers do. And appraisers,
when they appraise a house, they allocate about usually in a normal price range, let's say today,
about four or $500,000 houses around nationwide in the bigger cities. That's a good average of
what a house is worth. It's actually not the house that it's worth $400,000. The land is worth about 20 to 25%
of that total package. And the house is worth the difference. Do you find that to be true?
Because you're the expert. So I know Phoenix very well for this one model. I've done a lot of land
infield land deals in Phoenix. And I've, I've always contracted them about 25 cents
on the ARV. So if the, the, after the home is built and they want to sell the home for 500
grand, I would go in and pay about a buck 50 for that land because the builder would do the rest.
Right. So I would buy it at 25% of the ARV, if you will. Do you find that to be true basically across the country?
Yes, but it depends on what the actual value of the houses in the area is, what the resale value is.
And that number of 20% to 25% can go up once you go into the luxury segment.
Like, for example, there's a there's former
baseball pitcher randy johnson uh when he he pitched he pitched in arizona where i live too
um and you're in florida now but uh you used to be in arizona um and in paradise valley which is
like the beverly hills of phoenix he had a 10 acre parcel with a 15 000 square foot house and he sold
that thing for 10 million dollars well if you if you sell that for $10 million, it doesn't cost, or actually you wanted $15 million
for it, if I'm not mistaken.
You wanted $15 million.
I don't know what he ultimately got for it, but that was the asking price.
If you sell something for $15 million, it doesn't cost $13 million to build that house.
Right, right.
It costs, if it's a true luxury property, it might cost $7 million to build that house. Right, right. It costs, if it's a true luxury property,
it might cost $7 million to build that thing.
Right.
If it's like all kinds of construction thing
and basketball courts and gold statues
and rivers and flood and you name it,
all this kind of crazy stuff.
Well, in that environment,
the land is worth easily 50% of that property.
If you go on the other side of the spectrum,
if you have like the bad part of town
where houses only sell for $150,000 or $200,000, in that area, you cannot take 20% or 25% for the
land value because the calculation works the following way. Basically, the way it works, the way this,
why this really works in the $500,000 neighborhood is that if you put $150,000 for the land,
there's $350,000 left for the builder to build a house and make a profit. So if the builder puts a
2,000 square foot house on there and the builder knows what they're doing and they're building that house for $100 a square foot, then the builder puts $200,000 into the actual structure.
Then they have the financing cost, which is perhaps another $25,000.
Then they have a realtor, which is another $25,000.
And then they have $250,000 in it plus $150,,000 for the lands are in it for $400,000.
And if they're selling for $500,000, they're making $100,000 on that deal, which is a 20%
total return of the $500,000.
Most builders are happy with that return.
If you have a lot, if you're in a neighborhood where the average house only sells for $200,000, these numbers just don't work anymore because the house still costs $200,000
to build. And then there's no money left for the land. There's no money left for the builder.
There's no money left for the realtor. There's no money left for the financing, right? So in that
particular case, as soon as you drop below about $300,000, the ratio goes down and the land is only worth perhaps 10% of it.
And if it drops below like $250,000, the land value is more a nominal value. because it's 20 grand worth to somebody, even if they just use it to park their RV on there,
to park some cars on there,
to expand their backyard or to hold it for future use.
I think we're getting a deal right now
for like either five or seven grand,
a land deal just like this,
because the builder would have to sell around 250 grand.
So the land really, we're just like, I don't know,
maybe we'll pay five
grand for it because essentially it's going to cost the builder give or take 150 to 200 grand
to build it right so yeah um we're doing a deal just like that to by the way there's some there's
something you can go contact something like habitat for humanity and you can donate that lot
to them or you can sell it to them because they have funding and then they'll go and get a community project together
and build a house for a low-income person.
Or even if you donate it,
there's some tax loophole that to my knowledge says
that if you donate a piece of land
or in this case, a piece of land to a charity
that is in the same business of the product
that you actually give them.
So in the land business and the product that you actually give them, so in the
land business and Habitat for Humanity is, you can not only write off what you paid for the lot,
you can actually write off what the land is worth. So if they estimate, if they give you a valuation
and say that land is worth $50,000 and you paid five for it, you get a donation received for
$50,000 and that might save you $15,000 or $20,000 in taxes. So you basically get,
you paid five grand for it, but you get $20,000 in taxes back at the end of the year. It's kind
of a cool little thing. Absolutely. So the other question I would have now that we talked about the
infill lots, I have a buddy who's looking at like 40 acres, right? So it's obviously there's a lot
of land around. How do you work with something like
that right because to me that is a you know subdivision play then you probably want to have
the buyer first to figure out where they would want to buy it how do you look at like larger
land pieces than just like let's say a quarter acre in film I love larger land I'm glad you asked
that I'm I love larger pieces but it there glad you asked that. I love larger pieces.
There's two kinds of larger pieces. One is like right on the fringe of town,
right at the edge of town. If you look at where is the last development end,
and it's right there, that is obviously prime development land. So in that case, yes, it's worth
to potentially go through the entitlement process if you can afford to buy it. But in that case, yes, it's worth to potentially go through the entitlement process if you can afford to buy it.
But in that case, you would actually have to buy it or you have to at least tie it up long term with a seller for like a year or two years.
Because most developers don't buy the piece of land unless they know that they can do with it what they want to do with it.
That's right.
That's an important kind of statement.
Like you don't just go and put a million dollars in a piece of land and then hope you can develop
it.
That's the fastest way to lose money.
You go lock it up for as long as it takes in order to get the proper city permits to
do what you want to do with it.
And then you go buy it or in that case once you
have that once you have that in writing you go sell it to a developer who actually does it because
now you have de-risked the deal you have taken all the risk out of it because the city already told
you that you can do what you want to do with the land that's a game that's typically a more advanced
game so guys like you perfect yeah our typical student that when we teach this, land flipping,
our typical student comes to us as a professional
that already been successful in something
that perhaps mid-level management or something like that.
They're sick and tired of being sick and tired
of working 60 hours a week.
They don't have much real estate experience
or they tried house flipping in there.
They don't want to do it.
They focus, we steer them perhaps not.
We don't necessarily ask them to do a deal like that right at the beginning because those can be very, very
complicated. Instead, often those students focus on the second kind of 40-acre parcel. And the
second kind of 40-acre parcel is a parcel that's like an hour away from the city. So it's more
recreational land. It's like a mini ranch, if you want to call
it. And those things are on fire right now. They're on fire right now because there's four
actual pieces, four actual things that are playing towards it right now that makes really land buck
the entire kind of development of real estate. House prices are slowly going down right now.
Land prices are not. Demand for land is as high as it's ever been. One of a friend of mine that's coaching students of us, a former student of us that now does like two, three hundred deals a year
just sent me a message yesterday saying like, hey, do you see what we see? Like land is on
freaking fire. 2023 is better than 2022. And 2022 was better than 2021 and 2020
and so on. We're in a constant upswing in land, because land right now for the first time ever
is driven by four different market forces that are actually separated from everything else.
Market force number one, I don't know if I should go into those quickly, but market force number one is that COVID has changed the mentality of the American psyche, really.
People in the US, COVID had a bigger impact on the United States, some people say, than World War II.
In World War II, I mean, lots of people lost their life and lots of people went out fighting and things like that. And the soldiers' life was changed.
But the ones left behind, their day-to-day life didn't change.
Right.
COVID made their life change for two full years in some states.
They were locked in.
They couldn't go.
They couldn't go on the playground.
They couldn't go to family reunions.
They couldn't go.
And what it created is a huge desire to have more space.
Well, land meets that.
You look at RV dealerships, they're still to this day.
RVs are flying off the shelves.
It hasn't changed.
And that's an effect that I think will stay with us for their lifetime.
It has changed the way people think about life.
Number two is also
simplified life for a lot of people they're like hey i i want to work from home well that's the
second thing as of last week i looked up a statistic there were still 48 and i'm sorry i'm
nursing a cough here but um 48 of all people in the united states still work from home that's
over 75 million people in the United States.
That means that now they want to have space and they can actually,
that means they can now live where they want to live and work where they want to work.
Now, let's add the third thing to that.
The third thing to that is that processes like, or companies like Elon Musk's Skylink
now make it possible,
which is basically a network of satellites all around the world,
make it possible for you to literally have high-speed internet access
in places where up till a few years ago,
you didn't even have reception.
So now that, now add to that on top of it,
technology like solar becoming more mobile and more effective,
that you can put solar panels on an RV now and you can be out there.
So now you literally, you get an RV, you buy yourself 40 acres an hour away from town, you head out there.
You don't just need to head out there for the weekend.
You can head out there for two or three weeks, camp up or build a house over time, build a cabin up there.
You can head out there.
Homeschooling is huge, right?
Kids are homeschooling their kids now.
Families are homeschooling their kids now.
Guess what?
Now the world is your oyster.
You can now take your RV.
You can go out on a piece of land.
You can put up your solar panels.
You connect to Skylink.
You have what you need.
You can work from there.
Nobody cares where you work.
Our entire company, 75 people, is 100% virtual. we have team members that in summer they take off they fly to Madrid and they work from
Madrid or from Barcelona which is great which is great everyone should ask Jack for a job let's
put it that way so I have two really important questions I know my listeners want to know
because I want to know first where do you pull these lists? Where do we find them?
If you were going to say, Justin, you need to do this, go pull this list from this place,
where would you tell me to go do that? Well, the beautiful thing about this is that when we
started, we started with tax delinquent real estate. So people hadn't paid their property
taxes. Shortly afterwards, we realized that we're leaving 97% of the market on the table by only going after tax delinquent
people. Yes, tax delinquent people are a little bit more motivated than a non-tax delinquent
people. But we realized that there is hundreds of thousands of people in the United States
who have bought these properties 20, 30, 40 years ago, or they inherited them in the last few years
and they don't want to pay property
taxes anymore. They don't care. These properties, by the way, are not, they don't have mortgages on
them. Almost all of them are free and clearly owned. They have been in the family for a long
time. They have been passed through to the next generation. And for whatever reason, time and
circumstances, the owners just don't want them anymore. So we got this humongous market of free
and clear properties where the emotional attachment is zero and people just treat it like a garage sale item.
And the garage sale item is like, hey, that treadmill that cost us $2,500, let's get it out of the house.
Oh, you offer me $200 for it?
Yes, take it.
Leave it.
It just takes up space.
Take it away.
Yeah.
It's exactly the same thing.
So we're not looking for the not,
we're not looking for the motivated sellers. We're actually looking for what we call the non
wanters. The motivated sellers give you a piece of land for 60 70 cents on the dollar,
the non wanters give it to you for 10 2030 cents on the dollar. And that's a completely different
game because it allows you to turn around and sell those things that have have market value
with a tremendous profit.
Now, where do we get those?
We go to the county or we go to data services.
We have a CRM that we use, that our students can use, that actually has a built-in data service.
And we have identified, we like people that live out of state.
We like people that own their land for a long time.
But also we like people that just bought them because often they didn't buy them,
they got them inherited. And then we like them in a certain price range. We like certain three
kinds of land. We like infill lots. We like one to 10 acre lots right in the outskirts of town.
And we like 10 plus acres, more like an hour or two away from the city, those recreational lots.
They have built in huge
amounts of buyers. So it's very specific kind of land that we go after, but there's hundreds of
thousands of them out there. And then we use a direct mail strategy, which has a benefit of
being that being pre-scheduled. And the best part about this is that because nobody else does that,
there's very little competition. So even though we only send out one letter, and we in some cases get up to a 5% response rate. So the last two questions were exactly that. How
do you market to these owners of the land in his direct mail? Correct? Direct mail. Now you could
use texting and things like that. But most people that actually do that, they ultimately come back
to direct mail because it just gets you the biggest bang for the buck. Do you know, you know, in the residential space, when talking about single family homes, we're used to getting a pretty awful callback rate, right?
I mean, we've gotten down to like the 30% of 1% callback rate.
That's where the single family, what does it look like in the land space?
So there's typically three kinds of counties.
There's some counties that experience like hyper growth and so on.
In those, you get usually a lower response rate.
And that might be around 1%.
Okay.
If you're in a good county, you should experience about a 3% to 4% response rate.
Wow.
No, no repeat mailings.
One letter.
That's incredible.
Sometimes you get some crazy counties where you get 10% plus.
So where would you target
when you are talking about these areas of the nation,
where would you advise Justin to go
or anyone obviously, but I'm curious,
like where do I go do this?
Middle America, is that a better place for farmland
or is it the outskirts of a city like Phoenix
that you and I have lived so long in
because the developers there, is it a combination of both? Do you, when maybe, you know, when I
coach my single family students, right, to wholesale and a flip, I would usually advise
them to stay away from the bigger cities like Miami, New York, Phoenix, because of the competitive
nature, because of the high cost, because of those things. I'm like, there's better markets, not easier, just better. What would you say in terms of land?
So interesting that you mentioned farmland. Farmland is actually counterintuitive. People
think like, oh, farmland would be great. But at the same time, farmland is the income producing
assets for somebody. And they're not going to give that to you at 10 cents on a dollar.
That's right.
We have actually very low success rate with farmland
there's a couple of people focusing on it and you can find like somebody who's just willing to give
up and then you get that but usually also farmlands it's highly leveraged because those farmers are
usually not making they're not raking it in like unless you're a mega farm you're living from the
hand to the mouth and it's one of the hardest hardest businesses to survive in so you take
constantly take bank loans.
So there's not much equity in those.
So we're not focusing on farmland.
We're focusing, again, on three kinds of land.
First, the infill lots.
So you can go into areas that are cities that are growing.
But we don't like hypergrowth. Because in hypergrowth, like in a hypergrowth city, even the house flippers are buying land and actually building houses on it
because they can't get enough in enough deals uh so they reverted back to just buying land and
building houses up from they have crews like phoenix phoenix would be hyper growth right
wouldn't you say that that's more of a hyper growth market phoenix itself but then as you
go outside of these bigger markets so if you go outside of of Phoenix, there's a lot of Avondale and surprise.
Even beyond that, like out in the desert a little bit, outside of Denver, Colorado, outside of Atlanta, Georgia, outside of Chicago, Illinois, outside of you name it.
Go what, an hour out?
So whatever, 50, 30 to 30, 50 50 miles because who buys those lots it's actually two
kinds of people number one it's the future retiree and unfortunately we have the people in their 50s
and unfortunately statistics show that over 70 percent of the people in the in the in the mid 50s
are one broken car one medical bill or one emergency away from being bankrupt yeah that's right they
have no savings well look at that in 10 years from now these buyers are going to retire and
have nothing to fall back on so what happens is when you then get 1500 in social security you
can't live you can't afford to live in the city anymore because the rent is going to be 1500
so they can't do it anymore.
So what they're doing is the smart ones are becoming students of us
and learning how to build the multi-hundred-thousand-dollar business.
But the second smart ones are, what they're doing is they're actually going to see,
okay, if I can't afford to live in the city anymore,
let me see if I can buy something outside of the city,
ideally that I can pay in monthly payments because we love selling our land
with seller financing.
When you get a piece of land,
a $50,000 piece of land for 10 grand,
and you can sell it for 50 grand with a $12,000 down payment.
It's a pretty,
it's a pretty no brainer deal because you're getting more as a down payment
than you actually paid for the property.
There's a double closing that you use the buyer's money to pay the seller and with no money out of our pocket.
But those kind of things.
Then you offer self-financing.
Then you allow them to pay you $400 a month for the next 15 years.
And then once they enter retirement, they have a free and clear lot with utilities.
And they put a mobile home on there.
And now they have a dignified retirement.
So those are the first ones that buy this. And the second one that buy it is actually those same,
what we call them COVID buyers. A lot of the people that say like, you know what,
have an IT job, work from home, programmer, internet marketing, whatever kind of people
in different kinds of things, HR, they don't have to be in the office. They're like, you know what,
I don't want to live in a cookie cutter home in like, you know what? I don't wanna live in a cookie cutter home
in a master plan community.
I wanna have five acres, 20 minutes from town.
Yeah.
Right?
And they have the money, they buy the lots
and they pay them off.
And sometimes they pay cash, sometimes they pay them off.
So again, this is where you go outside.
So really any big market, any big city in the United States,
you go out like these 10, 20, 30, 30, 40 miles.
That's the thing.
And then the recreational part is 10, 20, 40 acres in a cool part of town.
Again, within one to two hours away from a big city because your buyers of that recreational land are the people in the city with the RV.
Yep.
Yeah.
And then lastly, to wrap up here
because we're a little short on time where do you find the buyers how do you market to them is what
i mean how do you find those people we you you can do many many different things over time you'll
you'll build up a buyer's list the list of people that that are on your list that you can just
simply sell a good third of your property still without putting them ever on the market you can
also sell to the neighborhood around because people that own there, many of them
own because they love it and they want more.
But the main area to sell, particularly at the beginning, is to social media.
So we sell it to Facebook Marketplace, Facebook Groups, Zillow.
We put it on Zillow.
There's a website called LandWatch.com.
Gets 4 million people a month going there to buy land.
And so there's many, many different websites.
It's its own little universe that has lots of places you can sell the property.
Or you can simply hire a realtor and have the realtor sell it for you.
I thought that was going to be your answer if I was being honest.
But the Facebook world makes a whole lot of sense with the marketplaces and the communities out there.
Guys, this has been Jack Bosch.
He is the guy to go to for this space, especially for me. And so Jack, why don't you let everyone know
where to find you and what to get? Obviously he has a great coaching program specific to this.
So if this is an intriguing subject matter for you, I want you to make sure you're reaching
out to him directly, but where can people find you? Yeah. Land is the best way because there's
no tenants, toilets toilets and termites.
So that was a way we were able to make it work without having to know really much about real estate
because you don't have to estimate repairs
and you don't have to talk to contractors
and any of that kind of stuff.
It's 100% virtual.
So how do people find us?
Well, one time is I have a new podcast,
which is actually called the Jack Bosch Show.
And Bosch, by the way, is spelled like the washer and dryer or like the power tools with B-O-S-C-H. So there's a C in the middle. So the
Jack Bosch show, just search that on iTunes or on YouTube. And number two, you can also go to
Land Profit Fun, like having fun, F-U-N, landprofitfun.com and find out more about what we do.
Dude, I appreciate you spending some time. I know you just came back from Europe.
You're literally leaving tonight to go to Europe
and you're spending time with me on my podcast.
I appreciate you, brother.
Thank you so much.
Thanks for having me.