The Science of Flipping - Power of Social Media as A Real Estate investor

Episode Date: November 26, 2020

Social media has been an incredibly hot topic in the marketing world for the last several years, and there's a reason for that. As a real estate investor, you may be wondering how you can effectively use it to bring leads through the door. Here's how I use it and the power that social media has!

What's up, everybody? Welcome back to another podcast. I am your host, Justin Colby, and this podcast, The Science of Flipping, is meant to teach all real estate investors the best strategies, tools, processes, tips, tricks that you can put into your business right now, today, in any market and execute immediately. So hopefully you guys are well. Welcome back. I am excited about continuing to knock out these podcasts for you guys because there's always something new to teach. If you have yet to get to thescienceofflipping.com, head over to thescienceofflipping.com. There is a ton of free resources there, as well as if you do want to speak to me a little more about your own business, ask me questions and see if we can set up a quick strategy call. You can do that

right over at thescienceofflipping.com. And today we are talking about the power of social media, the social media flex, we can call it. I just made that up as we're going live right now. It is a real thing. And I think there's many of us that do not put enough weight on the reality of it. And the reason why I actually wanted to shoot and record this podcast episode right now is because the power of social media just had a profound effect on my business right now. I just left as I'm recording this episode. It is evening time. Yes, I record during the evening at times if I can't fit it in during the day. So what must get done must get done. And so it is 730 at night and I've already gone to the grocery store and in the grocery store, I had a nice gentleman come up to me and ask me if I was Justin Colby. I said, yes.

And he said, Hey, I've been following you on Instagram. I love what you do. I actually am a realtor here in Phoenix. And I have a couple of properties that are off market that would be good for an investor, but aren't great for me as a realtor. And literally for the next 30 minutes, we started to review the deals. There is definitely a lot of potential in them. And it all goes back to him following me on social media, specifically Instagram. Now, let's first talk about the different platforms and which ones you might see value in. Now, let's first talk about the different platforms and which ones you might see value in. Now, Instagram is probably the most popular as a moment in time, although that could be debated. Something like TikTok really has taken over recently. I myself, I do put content

out on TikTok, but I do tend to leverage Instagram and Facebook the most. Now, Facebook being the biggest monster, I still continue to leverage Facebook for my business as well. And so between Instagram and Facebook, those are the two that I will, I'm using the word work, but that I will engage on the very most daily between the two. Now, you know, one thing that I know many of you may be thinking to myself, I don't like social media. I don't like the, you know, I'm more private than that. Or I don't, who cares about what the food they're eating or their pets or all that kind of stuff.

I totally can respect all of it, right? All of it. And especially during the political times, I stayed away from looking at social media for the most part. However, I always continue to use it for a business platform. So I'm always branding myself and branding my company. So that leads me to the next point. So part one was leveraging Facebook and Instagram heavily is really, really important. Part two of what this is about is do you brand yourself or do you brand your company? Now, in my opinion, in the real estate space, you always want to be branding

yourself first, because if I just would be branding my company, then that person would not have known who I was and would not have given me this opportunity for two incredible, hopefully incredible off market properties that no one else has access to, except for me right now. And so in my opinion, especially in the real estate sector, if you're a realtor or an investor or both, I really encourage to brand your name first along with the company name. And I can think of several other people that do this, but I definitely have a personal Instagram page and I have a company Instagram page, Phoenix Wealth Builders. I have a personal Facebook page. I have a public figure Facebook page. And then I have a company Facebook page.

And so I use all of it. But I always want to be in the quote unquote public eye for business. And so I utilize all of this strategically for business purposes, not for, you know, again, watching people, what they eat and their puppy dogs and cats and all the other stuff that goes on there or listening to people's political rants. I do not utilize it for that at all. And so again, it depends on how you want to engage on it. You do not have to partake in stuff that like I don't like to partake into. But I will join different groups in Facebook specific to real estate investing. I find a lot of value out of that. I get a lot of buyers from my wholesale buyers. I also find a lot of investors and realtors alike that send me deals. And what makes that more credible is my credibility within

Facebook itself, right? And so if for some reason I am in a group in Facebook and someone may not know who I am, which is totally fine, they may go to my personal account and say, who is this guy? And now, depending upon what I'm posting on my personal group, that gives me some level of credibility, right? And so again, it all is interchanging and interworking together. Most people who might find you on a Facebook group, let's say, specific to real estate investing might then go try to find you on Instagram. So what are you posting on Instagram? Right? And so again, depending upon what you're posting, all those things from Instagram, the stories versus the thread, Facebook, your own personal posts versus being in a group, they all should be intermingling and have some purpose behind it.

And if you have a purpose to your story, not your Instagram story, but your posts, I should say, you will find better traction in your space of real estate investing or real estate if you are a licensed realtor. So very important that you guys take this serious. I know there's plenty of you out there that are, oh, I don't want to, I don't like it. It consumes your life. Then don't let it consume your life. Use it intentionally with intention and then jump off and get back to life, right? This, the argument that many people have made are the, you know, again, like I said, the food, the cats, the whatever, the politics, and then it's consuming and you go into these deep

wormholes and you spend hours on. So make a choice not to engage with that. Make a choice to be intentional on what you are posting and what you are engaging with. And I can't control that, only you can. But I promise you this, if you do this correctly and put intent behind your posts and brand yourself. And, you know, for me, you know, talking about another deal we did or, or where we got a deal and continuing to talk about this. Now, someone like today that saw me in the grocery store says, Hey, are you Justin Colby? I say yes. And now he is potentially bringing me to offmarket deals. Well, he's already brought them to me, emailed me already and we will see if we can get those deals done. No promises, no guarantees, but I said,

hey, we'll take a look, we'll analyze them and see if we can get those deals done. And that is the power of social media. Now, there are other platforms. LinkedIn is another good platform. LinkedIn, I find to be very business oriented, which can be very, very good. And I would, you know, potentially post on there. I don't as frequently. I leverage Instagram and Facebook the very most for business purposes. And the reason being is they have the

most eyeballs. They have the most people viewing them. And so I want to be very consistent in what I put out. I want to make sure I'm consistently putting out just like these podcasts. I'm going to put out a podcast every single day to be consistent so people can rely on me to get 10 to 15 minutes of great, good, executable information. And YouTube is another great platform. I am putting out a video on YouTube every single day. If you are not subscribed to my YouTube channel, go to YouTube, look up Justin Colby, youtube.com forward slash Justin Colby, subscribe. I'm putting out a YouTube video every single day regarding investing, business, and entrepreneurship. And so that consistency will drive a certain level of engagement that potentially can help

you grow your business. And again, you know, if you're sitting there, well, how fast or how many deals or listen at the end of the day, again, like anything, you are just trying to be consistent, put the message out there and the universe will create what it's supposed to create and kind of give it back. But if you don't, then the universe can't create for you and have that guy in the grocery store tell you about these off-market deals that he wants to give you. And so again, the two points I would tell you is, well, three. First, you must be on them.

If you are not, you are simply missing the boat. Even if you're doing well, you are missing the boat for how well you could be doing beyond if you're doing well, you are missing the boat for how well you could be doing beyond what you're doing. Two will be branding yourself over your business. I would brand yourself over your business, or at least alongside of, I would brand yourself first over your business alongside of your business if you care about branding. And then three is making sure you're intentional with what you're putting out. Make sure you're talking about business.

Use it for business purposes. Do not get sucked in a wormhole. Make sure your content is good and be engaging. And be engaging, right? And that would be the last part there. And so again, this will move your needle if you use it, like I always say. And it's as simple as that.

Social media has a big flex in the industry. There's a lot of people on it. There's millions and millions and millions of people on it. And you need to be known as the guy in your market. Just like this guy said, he referenced some people that, you know, he mentioned some names that he knew I was connected to. He said, hey, I know so-and-so and so-and-so and so-and-so. Gave him some credibility.

And so now, you know, we're looking and trying to get some deals done. Get on social media, make that a purposeful action that you do every day or if not every other day, you know, several times a week. And I promise you it'll help moving your needle. And that's that, guys.

It's really incredibly powerful. I promise you that. Hopefully you enjoyed that. Again, go to the science flipping.com for any free resources you want. Make sure you subscribe to my YouTube channel, youtube.com forward slash Justin Colby. See you guys on the next podcast episode. Peace.