The Science of Flipping - Real Estate Investing for Beginners: From W-2 Engineer to 130 Units | Joey Mack
Episode Date: November 7, 2025Join the REI LIVE Community -> https://reilive.co/ In this episode of The Science of Flipping, Justin sits down with longtime REI Live member Joey Mack — an engineer who burned the boats, left hi...s W-2 job, and built a portfolio managing over 130 units. Joey shares how he closed his first deal with no experience, why relationships outperform marketing, and the mindset that turned small wins into real wealth. They discuss imperfect action, follow-up systems, building a rental portfolio, and why “passive” income isn’t truly passive. If you’re ready to go from learning to earning, this episode will show you the path forward. Connect with Joey Mack:Facebook: Joey Mack | Mack Buys Real Estate About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript
Discussion (0)
What up the science of flipping family?
I have an incredible guest here.
Now, this guest I have known for years.
He is a part of the REI Live community.
He's an active investor now.
He's burnt his boats.
He's gone all in.
And he's doing some really cool stuff.
And I want to share his story with you guys so that you guys can look at him as a beacon of hope
that you too can create something really special in your business and in your life.
Joey Mac, my R-E-I-Live member is here, brother.
What's going on?
Hey, hey, Justin, glad to be on.
Super excited.
Yeah.
So, by the way, when I say R-E-I-Live, when you look it up, is R-E-I-Live.co, C-O, it is not.com.
So, R-E-I-Live.
Go look it up, check it out.
That's where Joey's at.
So I know you told me when I invited you to be on this podcast, you said, I never told you this,
but this was one of my, like, little boxes I wanted to check being in your world.
yeah for sure i've been wanting to be on your podcast since we've been working together since
about 2017 so isn't that great dude well you deserve it bro you deserve it and so i want the people
to you know understand more your story uh your origin story right like from the nine to five grind
as an engineer i will get all the way to real time today what you're doing and how you're doing
it but let's start a little bit with that origin story so people can kind of take that and
look at that about what they're doing and and you know the moves that they're doing and and you know the
moves that they might want to be making. So talk a little bit about that origin story for yourself.
Yeah. So I started, rich dad, poor dad, a lot of people, right? They read that book and
that just starts the trajectory. So I was in college. I was going to be an engineer. I read the book.
I got done and I went, oh my gosh, I don't want to be an engineer anymore. I got to figure out
what this is. And I finished school and I had been, I mean, I bought the, I went to the rich dad program. I
about their program for whatever their teaser was, and then I started this process, got on
podcasts. That's how I started listening to guys like Sean Terry. And then the way I got connected
with you was I had bought up one of his programs. And then you and Kent Clothier ended up being
the coaches on it. And so I was going through doing the training. I knew nothing as far as doing
a deal whatsoever. Didn't know what that looked like. And I started setting out some direct
mail in Colorado and got landed a pre-foreclosure and so I mean completely no clue what I was doing
but it's it's about action and just doing it and so like you always say I mean it's not about what you're
doing it's just taking steps every day every day imperfect action right I think there's a lot of
people out there and maybe you were maybe weren't you obviously were not ultimately you were not this
person but there's a lot of people out there that whether it be YouTube or podcast like this and
they continue to be a student which is great but if you don't do anything then you're going to be
a lifelong student and nothing in your life's actually going to change right and so if you're sitting
here listening to this and you know wanting to hear more joey's story the one of the biggest
takeaways if there's only one takeaway you take away from this is he actually got off his butt
and took action right first starting by buying sean terry's course which led to seeing video
and trainings from me which led to him researching me which then led him sending direct mail which
him not knowing what he's doing but just like getting on the phone with a homeowner which again
not knowing is doing just contracting the property incorrectly so i say all that because
what he said without saying it is he did all this stuff incorrectly but the key is he did the
stuff right so that's if you take nothing else guys learn this part so keep going joy so with that
first deal it was a in colorado pre-foreclosures you have to have a special type of contract and
I was just using that blank, you know, one page contract that you get when you first start.
And so I built a bunch of rapport.
I got to know the people.
They liked me.
My offer, I had no clue if it was a good offer, but I just threw a number that I thought based on what I knew for the market as I'd been learning.
And it sure enough, it was a good number because I went to a buyer that I had met through Craigslist.
And I called him and he's like, yeah, I'll take it.
it and then they found another offer and the thing about pre-foreclosures in colorado if you don't do it
right which is what i had done you have to give them a certain amount of time and so they had another
offer come in higher than mine i i knew that that number would still work so i just called them
i said if i can match that would you still do this and they were good with it and so then the buyer
came in helped me with the right contract and getting it set up and then made our way to a closing
And that built a relationship from there that I started doing some deals with them and kind of pressed on further and through.
Now that buyer, did that buyer continue to buy any deals from you or was that more of a one and done scenario?
They ended up, so it's funny, so they were partners, but one of the buyers and I ended up being roommates at a certain point.
We lived together and we're doing some deals together.
No kidding.
Yeah.
So it built some relationships there.
And I think besides just effort, that's the other thing that people miss out on in real estate is.
the networking and the relationships.
And you talked about REI Live, that's a huge piece.
So I'm so directly connected with that because you build relationships and you network
and you find ways to make deals and make connections.
Well, and that kind of gives me shivers to hear that, dude, because this is like a life
mission for me.
I genuinely love it.
I know you know that because you're close to me, like to the point where we now have
structured a strategic partnership where we're going to start doing deals together.
and the hope is we do a boatload and, like, create this incredible thing together, right?
Where, again, I preach these people.
I don't need to get rich off you.
You want to get rich with you.
That's the phase of life I'm in.
And so now that you've been with me so long, we're going to start doing stuff together.
But that's because the person you are, right, is you are intentional on creating a relationship.
You show up.
You do the work.
You know you're not always doing it right.
So for those, again, kind of I always want to pull those things out that you guys can take from these episodes is like,
He's talking about being intentional with the people, the networking.
Don't just, like, go to a RIA meeting and exchange a card.
Like, make the call, invite to coffee, sit down with people, start a relationship.
Because one of my first mentors in real estate back in 2006, I believe it was, yes, I'm old.
I understand that.
Back in 2006, he said not every meeting is a direct connection to a paycheck, but every meeting has
potential to be a direct connection to a paycheck.
So don't underestimate the meetings you're taking and sitting down, you might go meet
with Johnny who you met at a arena meeting.
I don't know why I'm really meeting with him, but you do.
A year and a half from now, you might come across the deal with Johnny and make a whole
bunch of money.
And it's because that first meeting a year and a half ago, right?
And so guys and gals, be very intentional with this.
This is one key way to get actual consistent deal flows by through your network, right?
realtors, wholesalers, buyers, homeowners, asking for referrals.
So, like, lean into what he's saying here is really important.
Yeah.
People want to work with, and I don't know who said it, people want to work with people that
they like and trust.
And you can't get that from just a phone call or a letter out in the mail.
All my best deals have come from consistent follow-up and building a relationship with the seller.
Yeah.
Now, so that deal gets done.
What's the next chapter?
You get the first deal, you kind of dust it off.
Like, wow, this actually works.
How much did you make on that deal, by the way?
It's $5,000.
And I mean, that'd be gross, not net.
Yeah.
But still, I mean, it's $5 million more.
And even if you made half of that, right?
Like, okay, well, now what I always tell people is now you have certainty and you have
confidence.
Yes.
Like, holy moly, this actually works.
This isn't some thing out there that people just sell you.
This actually can make you money.
Yep.
It was the proof.
It was that thing that I went, oh, okay, I can do this.
Now, how do I do it better and more?
That's right.
And so next chapter, what do you close that deal?
What's the next year?
So what does that all look like?
I started working with those buyers a bunch more.
So that's how we started developing a relationship.
They knew that I was good at connecting and talking with people and building relationships.
And so, I mean, it was a guerrilla hustle from there.
I think just about every deal came in a different lead flow from there.
I had a Craigslist one that came off of it.
I had a creative deal where I actually leveraged my credit and bought a deal with somebody,
and then they just refied me out and basically wholesaled it.
That was the way I got my wholesale fee.
Yeah.
And now are you this whole time, are you only doing it in your home market?
Because I think everyone needs to know where you're at.
I was still in Colorado at that time.
That's the only place I was doing it was in Colorado.
It was part to get smoking deals for me.
I found.
Well, to this very moment, Joey,
right like think about what you're doing who's getting a smoking deal right like like it's hard
it is just a lot of work and so even at my place and like i think one of our members hector
hector and in us we did a 17 thousand dollar deal like these days that's a nice wholesale deal
like that is nice these days right yeah and um yeah so smoking deals like right now what we're
seeing both in rye live in her own business like on average we're somewhere around 10
to 12 G's total right but you know that includes that means there's a lot of five
pounders in there six pounders seven pounders and then there's a 17 right but that's that's the
point is today that it's not um not easy to go get a smoking deal yeah if i can you were you were on
the grind now when did you quit your job because you started as a w2 employee full you know this is
your side hustle yeah when did you make the decision to quit this year is when i we pulled
the trigger in april i quit my job and
it was nerve-wracking and I think I've I've put in more hours and more work than when I was
working at a job but it's it's more fulfilling I'm happier I mean it it's more time with the kids we
were just talking this morning you're in bed with the kids and you know it's like listen a lot of
people will give their life to their job like they will literally work 60 hours a week for a boss yep
meanwhile people in our space of entrepreneurship whether it's real estate or not they just feel like
oh, I'm doing this so I don't have to spend time working.
And it's actually the opposite.
The reality is if you want to make a lot more money
or if you want to build something special at all,
you actually are going to probably put in more work.
But you get to do it on your own business,
the pride that comes with that.
And the enjoyment, like you said,
you're happier now than when you were working at your job
and you probably work more.
That is like invaluable to be happy.
I wake up and I start working and before I'm going to bed,
I'm working.
I mean, hey, listen.
we're doing this podcast on this Saturday.
We're both working, right?
I mean, it doesn't stop.
But again, it creates the happiness and the joy and the opportunity to do the things that we really do love.
Yeah.
So that second year, you know, you get your first deal.
How many deals do you do within that first year to two years?
Like, what does that look like for you?
Every lead source varied and every deal varied.
And I just, like I said, I scrapped whatever deal together I could.
Yeah.
I was working with those buyers that originally bought from me, and I started using them to build that relationship.
They were teaching me how to run numbers better.
They were teaching me about the market and giving me tips on contracts and all sorts of things.
And so that just was a huge launching pad further from there as I...
So you were leveraging your buyers in what I believe to be the most brilliant way.
You understood their buying parameters, and you started to go look.
for their type of deals, right?
And that's, this goes back to networking and building relationships.
A lot of people in our space, especially at volume,
they treat their buyers transactionally.
They don't even get to know them.
They just take their assignment paperwork.
Like, they don't even know the person is what they buy,
why they buy.
They just know they're buying it.
Yep.
I believe that to be a massive mistake.
I believe understanding, like, you give that buyer a call,
hey, awesome that we're getting this done.
What is your real criteria?
How are you looking at?
How do you underwrite construction?
Do you look at it where you're going to replace everything
or not replace everything, are you doing electrical every single time?
Are you doing, and understanding those little things and those little nuances can help
you become a better acquisition person.
So when you're hustling, you're hustling to go find them the properties that you know
they're going to buy.
Yes.
That's going to be really important.
So your W2, you get what?
Your first year, your first two years.
How many deals?
I don't know if you'll remember, but how many deals do you think you did in your first
year to two?
Probably about seven.
and they were yeah and it was just scraping by whatever i could on any of them i don't i don't know
if i ever actually made a net profit on them but they were doing deals and i was getting experience
and i was learning as i was going and then uh that would have been probably that 2017 18 until
almost 2020 yeah and then i took a short break in there and that's when i was more into the
w2 job doing what i was doing and then we started getting back into it i got married actually one of
those buyers was in my wedding, or not in my wedding, but he was at my wedding. And then
we started looking for rental properties. And then that's where I had leveraged all the
knowledge I had developed. We had connected with you and started doing some trainings with you
again. So, I mean, it was kind of a, it wasn't a continual path of you and I being together,
but we started back in about 2017. And then in 2020-ish, is that? Or what it did? About 20. COVID.
So COVID hit in 2020. And I think you jumped into one of my.
like challenges or something yeah and you're like wow okay if i'd really do this strategy i can
get back to it yeah and so i think you even i think at some point you even i don't know if you
reached out to me directly or something but like you came to me with this concept of um i have more
interest in building wealth through rentals than being transactional however i'm aware i need to be
transactional to some extent but my real bigger passion and by the way if you're listening to this like
that should be all of our bigger passion.
Like being a transactional real estate investor,
wholesaling and fix and flipping,
that is transactional,
you can make a lot of money,
but it's not fulfilling,
it doesn't create much, right?
And so that should be all of our reasons
to be in real estate
is to be able to have that ability to create wealth,
generate actual legacy and wealth
and at some point,
whenever that day is,
to be able to let every doll go
and just sit back and get paid.
But you came to me with that,
and how is that journey going for you so far?
far. Oh, man. It's, so we got, you and I have gotten connected multiple times in, in my journey
of, of doing real estate, because it was that initial, and then there's a time off, and then I
actually got connected with one of your students. Why am I blanking on his name here? Out of, out of
Denver, we did mobile homes together. So I was doing some mobile home flipping with him.
All right. I'll get back on that. John broken. John broken. Oh, yeah. John.
We got connected there again, and I think that's how I first got back to following you specifically.
And then there was a gap.
And then this last time was when we started doing coaching together again.
Yeah.
I got in, we started doing your challenge, your program.
It was about for me, it was about knowledge and adding on rentals.
And that's where we started going.
And we've been with you for the wholesale programs and this REI live now.
Yeah, it's just built the relationship.
Again, relationships from there, networking from there.
I've leveraged your knowledge to build out the rental properties I have so far.
So then that fast forwards us to our first rental property.
We had started working with you.
That's when we got our first rental about the same time.
Nice.
We ran the numbers based off of stuff you told us to look at, right?
Yeah.
So I probably wouldn't have any clue.
And was it a great deal?
Probably not.
But it's cash flowing.
So it's a deal for now.
And then we just kept buying rentals from there and have been working with you since.
so now how are rentals right everyone everyone is seduced by having rentals right it's seductive and
you're building wealth and passive money and so let's talk rentals for a second what's been
of your experience how many do you have now four i have seven doors yeah i was going to say like
eight doors but how many roofs uh what is that because one of them's a fourplex so i got four
buildings okay and then we just partnered because i guess i i don't know if i mentioned this to you
recently, I partnered on 125 apartment units with a group. Nice. Okay. What's your role in that?
So I'm doing the property management for the buildings. So we got involved. It's another one of those
networking connections with people. Yeah. And so we, you want to get into that story or just kind of
the quick? Yeah, just the quick. So I connected with one of the guys that had some buildings.
because I was looking to see if I could buy them from him.
He was having struggles with his property management,
which is probably pretty consistent across the board for most people.
And so we do it for our own rentals,
and we're pretty structured and strategic about it.
And so he offered up being a business partner to rent to manage his building.
And then they ended up acquiring a building within a week of us agreeing to do that.
And so we went from the seven units to about 130 units
that we have under management that's great now are you going to be building a property management
company like a true or just when you get equity you'll manage it as part of your equity that's your
equity earning that's our equity earned right now and so it may lead to a property management company
so it's not the goal right now the goal is just keep building the that the portfolio of rentals
and and leveraging from there so i mean if a company management company happens it has
happens yeah i would tell you just as a piece of advice for all people out there like spreading yourself
too thin with too many different verticals can be challenging right so making sure you have some level
you know you guys know my story but like build down before you build up because you want to make
sure you have enough depth to secure what you're doing right if saul on joey's shoulders dude
there's going to be a bandwidth issue frankly right um you know having 130 doors or whatever you
have like and you're managing all of it that is not a simple feat let alone you still need to
be transactional so you can make income so you can pay your bills and all these other things so
be aware of it right and be aware of what you're trying to do because i think most people in this
space get in for i want to get rich or i want to bid wealth but then they get sidetracked with
different ways of doing all these different things yeah so get clarity i would tell you um not
saying this is bad for you i'm just saying like just make sure you're staying in the past
of what's going to keep your momentum going, right?
Yeah.
And so part of that is building out systems.
We've already got maintenance people.
We've got cleaners.
We've got people that we're looking at to kind of take over the role of daily property
management.
As of right now, that's pretty much me and my wife.
Yeah.
But we're building that into pushing that to somebody else to where I just manage all
the managers or managing people and staff of property.
Well, that's great.
Yeah. Now, what is, you know, your life look like right now? What is your main focus to do deals? And by the way, when you got started to go back to get started, do you have a big marketing budget where you throwing five or 10 grand a month at marketing or were you just bootstrapping it and just doing whatever it took? Bootstrapped. So when I first started, I maybe was sending out a thousand mailers a month, which really isn't very many.
No, so it's a thousand bucks a month, give or take, 500 bucks a month, 600 bucks a month.
Yeah. And so, and that, for me, it just, I didn't see the return on it. And maybe it was because I didn't have that volume there. And so that's where I really started doing the networking and the guerrilla type marketing. I go through and I do a lot where I look on the MLS. And I think the best tip I can give people for that is don't look at as, and I think this is real estate in general, too many people go, they want instantaneous one time. I hit you one time with a phone call.
and they never touch it again.
The big thing is I put them in my system
and I follow them until they either sell
or they fall out.
And then when they fall out,
I call the owner directly
and that's where you're going to get
your real leads.
Yeah.
Yeah.
And so we talked about this earlier, right?
Is anyone who's going,
even a realtor,
let's just talk about this,
like a realtor, which is free.
You're just making one phone call,
them saying, hey, you know,
your number's not going to be.
be where it's supposed to be and you go on your next call and don't ever actually keep track of
that agent again this goes back to the theme of this episode like it's about the relationship yes
it's not about that listing it's not about if you send direct mail and the the homeowner calls back
you call them they're not that interested right now and you just go move on you don't nurture
the relationship and you don't have a constant communication that's where just the professionals
know this side of it that's why they do deal flow is they know over time this level of
is going to be the difference between actually getting a deal and not getting a deal,
but coming at it from a people perspective versus a deal perspective.
Yeah.
And so when you are doing deals now and bringing in leads and this kind of stuff,
and like we have this new joint venture strategy that you and I are going to be doing together,
like what is going to be your sequence with these leads that come in?
I try to, I try to hit them hard when I first get them in, probably the first week to two weeks,
calls, texts, bumping them if I have emails.
And then from there, I just kind of start dripping it.
I reach out every two weeks.
After about a month or two, I probably reach out every month.
And then I just try to stay in front of them.
Yeah.
That's the $7.
I mean to leave them alone.
Right.
And listen, guys, you guys, you guys all know this listening and watching, but we're
in an event in timing business.
That's what we're in.
Yeah.
The time that you reach out to that home in, homeowner,
agent whatever the case may be needs to be at the same time an event is happening and that's it
and if you drop the ball because you don't have automation reaching out or task yourself to reach
out consistently then you are going to lose that deal to someone else because the event that
just happened to that homeowner happened right now and if you don't have another follow up for 30
days because that's how you scheduled it then someone else is going to call them today or tomorrow or
Monday and you're going to miss the deal.
Yeah. And that's the important part is again, back to this point, don't be upset because they
don't want your deal now. Just follow up with them because when the event happens,
they want your deal. They'll take it because they're in that position.
Yep. That's how it was with one of my better deals, that Foreplex. I think I was in contact
with them for about three years before they finally sold it to me. Talk us through that three years.
There's almost no one on this call listening or watching this that will stay in a deal for three years.
Talk to us about that deal.
I knew them personally.
And so about every three to four months, I'd say, hey, are you getting tired of dealing with tenants and messing around with stuff?
And it was always, oh, yeah, and not a big deal.
They were good.
They were cash flowing.
They loved that.
Every once in a while, there would be a little headache, right?
They had a hoarder.
They had to clean out a bunch of trash.
they every time i'd say hey if you're ready i'll i'll take i'll clean out the trash you just sell it to me
and i'll take care of it you know and i would i would even help them there'd be times when they needed
to move some stuff i was like yeah i'll help you move the furniture out i know they left a bunch of
stuff is that gorilla and then one day uh bottom unit flooded and they just they're like
i'm done it's you up is it yep they didn't even we didn't even talk numbers he told me a number
that i was going to buy it for i knew the number was a deal and i didn't
didn't even, I didn't even haggle. I said, all right, I'll buy it. And that's how we did it.
And so the big takeaway for all of you out there, again, there's a couple here. But like,
go rewind and watch this. But one of these things is being con, when you don't ask for what you
want, they don't tell you. Right. So meaning you won't give the other person. This goes for all
conversations if i want joey to sell me his home and every time i call joey i say what's up dude
how are the kids how's the wife what's going on great all right bye and i never hey are you ready to sell
yet and i never say that to him it doesn't give him any opportunity to tell me that he's interested in
selling yep so the thing is a lot of people will have a conversation but not ask for the thing
they want and or not let them know the thing they want right so like raising
money is a great example of this people like i have such a hard time raising money you know my family's
not rich and i'm like i don't know if i've ever borrowed any money from ever like my family's not rich
they don't sit around like but when i make a post on social media or i let people know like i'm about
to make a post real time today about a raleigh apartment uh that is phenomenal and it's an
opportunity for people to invest in i'm just going to let them know there's an opportunity
they can take me up on the opportunity or not i don't i'm not selling them but if they don't know i have
the opportunity right because we're contracted on this apartment in raleigh
how are they ever going to lend me money how are they ever going to invest in that deal if they
don't know so what you did brilliantly dude is you can't have them come hey you guys ready you guys
ready to get rid of that headache you guys ready and you joke but that means you are
going to be top of mind when their basement floods and you go i'm in and that's a big
takeaway for all of you guys. If you just don't ask or even let people know you have interest
in buying apartment or raising capital or whatever the thing is, then the homeowner,
the friend, the family member, the call, they don't have an opportunity to fulfill your
ask. You're actually harming yourself. And that is what you did so brilliantly there. It might
have taken three years. Yeah. But it got you across the finish line, right? I know you're a guy of
faith like I am. And it is biblical, right?
If you don't ask, you won't receive.
There's just nothing there.
You got to put it out there and be willing to get rejected.
I think that's, for me, when I was first starting, that was my hardest thing.
And I think it is for a lot of people, oh, am I going to look stupid?
Am I going to give them the wrong number?
Am I not going to be able to do a deal with, make it happen?
I know those thoughts ran through my head ramped when I first started.
And eventually, you just got to go, I got to ask, right?
And if it's wrong, then that's fine.
I'll either make the correction or it's not a deal and we just move on past it.
and what what got you over that right and you don't have to say oh justin what you said and maybe
that seems to be like everyone comes across this wall everybody and it's this fear of like saying
the wrong thing getting hung up on being judged being laughed at doing it wrong but really internally
that's them frankly because i've done a lot of therapy personally that's their own self basically
saying i'm judging myself i'm not good enough yeah
right right and that's what they're scared of is if i do this then again i'm going to show myself
i'm not good enough right i'm not worthy yep which is all bullshit right and that we all know
because as a godly man yourself right like it's not even about us he made us in his image right so
we are as perfect as again he forgives us for everything so who cares move on yep but let's remove
that right just but like what got joey over these these like i don't know if i'm even going to do this right
but I'm going to make a call. What was it?
I think there are two things. So I've done jiu-jitsu for a long time. I have a
jihitsu black belt. I'm sure you know that. And so there's just kind of a headstrong.
You just got to keep showing up. And it carries over into my real estate is whether I did something
wrong or not, I just, I had to show up. It was a requirement to at least just show up and make the
task. And so that jiu-jitsu build definitely a mentality for me. So that helped me over time.
And then I think the other thing was is, and I don't know who told it to me, but somebody once, somebody said, you know, we're both humans, you know, whether it's, whether it's Donald Trump, the president or billionaire or some other random person, we're still just a human, right? Yeah. We're just people. And so I think we get this conception in our head that these people are better than me or, you know, I can't do it because I'm not capable. I've never done it. I've never done my first deal. Well, how are you ever going to do your first deal? You know?
you don't you don't just become a billionaire you don't guess become president you don't just any of that you don't do your first deal until you've done a deal right everybody has to have a first deal so yeah i just started saying okay well i'll just make i'll just have the conversation and if it doesn't work it doesn't work yeah that's i mean that's so the human part um that that part is you know funny enough i've always been asked from like a childhood like even
my friends would be riding bikes and there'd be a group of girls at the park and I would go up
and say hi you know not old enough to read like I'm eight years old nine years old but at the age you know
you get a little shy and whatever my friends were like how did you do that and it was kind of what
you said I'm like I don't know what is the what's the worst they're going to say no like yeah like
I just didn't have that care right because I'm only human I'm saying hi girls what's your name
right that's the example I'm giving where that like freaks people out right there's a lot of guys
today as adults say they don't know how to go say hello and it's as simple as that yeah but it's the
mindset of like you're just a human being like go say hello and introduce yourself yep and if you
don't then you again don't have the opportunity to get the thing you want so you got to pick and choose
right it like this goes back to the it's all hard conversation right all of it is hard yeah so are you
going to show up every day which is really hard yeah are you going to put in the work which is really
hard. Are you going to mess up and maybe look a little silly, which is really hard? Or are you
going to not have what you want ever and be mediocre your entire life and not have anything
that is worth anything and have no experiences and just kind of exist on this planet until you
die? Yeah. Very hard. You just have to choose it, right? And if anyone here can lean into Joey
and listen to what he's saying is like he just was brought up with his mentality to show up every day whether he does it great or not that's everything it literally will be everything for everyone listening to this is what joey is talking about
show up every day say what has it changed for you i mean do you is everything perfect do you always the right decision yeah yeah there's still mistakes you just got to show up and fix them and make them happen
well and then it goes into the the argument of most of the people that might be listening to this at this point are
newer, right? Like, they're just breaking in. And that's where I'm hoping they can lean into
Joey's story and his experience and lean into that, right? And if you are newer, go to
R-EI-Live.co. It is $97 a month. $97 a month is the lowest plan. So, like, you have
nothing to lose to work with me. Joey's there every day. I'm there every day. R-EI-Live.C.O.
We're doing deals every day, five days a week.
Herons are in training where we, you get to ask questions and do deals. If I would have
that in 17, I would have been launched even further already.
And it's one being to have a training video, but to have its live time with you every week.
Yeah, just like this.
Yeah.
Just like this on a Zoom.
It's how it gets you in the room.
It's a big piece.
You got to get in the room.
Absolutely.
So, but this, you know, when you ask me, is it perfect with me?
Like, when you reach new levels, is this new again, right?
Like when I'm going after what I was going after in 2024 and I put my head down in
2023 and said, I'm going to go do at least 100 million in assets in a three-year period.
That's what I told myself. That's what I wrote down. I'm going to go do in 36 months,
I'm going to go acquire $100 million for the assets. Every day of that moment was new for me.
Because it required something new for me because I've never done that before.
Yes. Now, was it perfect? I think we all know if you've been watching me? Absolutely not, right?
There have been a lot of mistakes on that journey. And some of them, some pretty darn big mistakes.
but if you guys are listening to this episode and watching me on social media like own up to the
mistakes again we're just human yeah i wasn't trying to do something bad it just the mistake happened
right so i hope that encourages all of you guys to take a step back and say okay i can get going right
i can be joey part two i can show up every day and and through that joey wouldn't you say like
by just showing up you basically would just learn
because you were doing it enough and you'd course correct every day. So you fill out the paperwork
wrong. Okay, well, now I know how to fill it out because I just got it wrong. So now I got to fill
it out the right way. I won't forget that again. Wouldn't you say like just your learning curve by
just doing it like drastically increased in speed? Oh yeah. Since since we started working back with
you again in that 21 to whenever that time frame was for this most recent time, it started
going exponential because before it was just kind of humming along. And then I'd just been consistent.
enough and I didn't give up to where now I'm starting to see the upward trend right and more
and more stuff is changing and it's changing faster and more things are coming on to my plate more
opportunities I mean the getting in the room is how I got on this podcast that's right so yeah it's
uh so what do we what do we have in store for joey what's the next let's say 12 months right like
like what do we see 2026 looking like for you what's going to be your focus uh and then how are you
to go achieve it.
I would say the shift is to the business building side of things because now we're
at that point where we're making money and we're able to stand on our own two feet, you know,
and now it's the putting systems in place, putting people in place to take over some of the
roles that I'm doing and spreading my bandwidth too thin and then adding in the direct marketing
and the stuff we're doing with you, where we're adding more leads and hitting more sellers.
that are direct to seller.
Yeah.
Yeah, I think as you start to grow,
the reminder for all of you out there,
but even you, Joey,
is just make sure you build down before you build up, right?
Because if everything lands on Joey,
there's just a tipping point
where you can't carry all the weight,
you can't carry all the water.
And then you're not being efficient.
And that's where mistakes happen, right?
And you're not trying to make the mistake,
but you didn't build down first.
So make sure that those things are implementable
or executable, right?
Whether it's really build out,
And I don't know what CRM you're using and, you know, make sure that there's some level of automation there that pings you every time.
Make sure your phone gets the notification.
It's not just in a CRM that waits for you to get home.
Like these type of things are important.
Yes.
Especially as we're going to start be doing, you know, 50 leads a month that I'm going to be bringing into the relationship that you're going to be banging the phones and, you know, let's go get some deals.
But yeah, I would encourage you going into this year, really start thinking, you know, we have two months left.
We have November and December.
how are you going to finish and then how is it going to start and start start that process now writing it out like i have a whiteboard here writing it out like what does it look like who's it involved how does it go what's needed to hit these metrics um don't wait till next year right like don't be the gym owner uh or the guy that's gonna go i'm gonna lose weight January yeah we all know how that story goes uh and dude i'm i'm incredibly proud of you right because it's not a straight line to success you've you've
stuck in it you kept showing up and you know you you've built some some wealth in some assets and
we all know it's not you know passive yeah it's not passive now now with all that said are you
going to go continue to buy single family assets or are you going to change trajectory when
it comes to stuff you own and acquire we're starting to try to shift from just the single
family and more more look at the multifamily and I think with where interest rates and
things are right now and what's kind of shifted within the market for probably where balloon
payments are going to start coming in and how the market has softened for a lot of places.
I think there's some serious opportunities that are coming for those that are just,
they're just doing it every day.
They're calling people, they're looking, they've got their eyes open and they're trying to
find it.
Yep.
That's going to happen.
This is going to be, listen, it's not going to happen next week or in January.
There's not going to be some catastrophic event.
like by the way I don't have a crystal ball but yeah you know there will be another seismic event at some point in the real estate space and what I would encourage all of you to do and Joey and I will be together rocking it be ready to take action when those events happen there but if you're on the sidelines waiting for them then you're not going to be ready right that's like you know that's why in football as an example or you could probably insane jiu jihitsu there's like you warm up first right like essentially football teams have a practice but but
before the game because they got to get their bodies right and stretch it out and start getting
physical and hitting each other and like be ready to play if you guys are sitting on the sidelines
you're not ready to play so again whether it's ryeiolive.co or something just get going because it
when that moment happens joey now will be running head down face forward crushing it and everyone
else is going to be waiting so i encourage you guys and by the way joey you're a great dude like
i'm sure if people want to reach out to you they can reach out to you uh where where would they go to
reach out to you and find you.
So if they just want to find me personally on Facebook, it's just Joey Mack,
J-O-E-Y-M-A-C-K, or for my real estate, it's Mac, M-A-C-K buys real estate on Facebook.
Yeah, dude.
Well, you should definitely be proud of yourself.
Your wife, I know, is proud of you, and your kids think you're a God.
So, and that's all it really matters, right?
It is, yeah.
That's it.
That's who I do it.
This is going to be a fun journey, dude.
We are going to be together for a very, very, very long time.
So this will be fun for us.
all right dude well i appreciate coming on offering some nuggets here um that is joey mac everybody
i am justin colby this is the science of flipping podcast and if this has helped i would love for
you to share this with at least two of your friends we'll see you on the next episode peace
