The Science of Flipping - Set Your Goals, Refine Your Process: Let's Crush 2025

Episode Date: December 27, 2024

In this final episode of 2024, I’m here to give you the strategies you need to dominate 2025. I dive into three key areas: refining your data, leveraging technology and automation, and setting actionable goals. I show you how to get laser-focused on targeting motivated sellers by using tools like REILeadMachine and RocketSkip. I also stress the importance of integrating AI-driven platforms like Rocketly.ai to streamline your operations and maximize efficiency. Then, I walk you through how to break your big goals down into daily, actionable steps to stay on track all year. Most importantly, I share why collaboration—not competition—is the mindset that will set you up for massive success, and how partnering with others can create bigger opportunities. Let’s make 2025 your best year yet!   --   The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:  “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby

Focus on collaboration. Focus on the opportunities you don't have. What are the opportunities you want and then what needs to happen for you to get those opportunities? And if you do that right and you set your goals, right in the real estate game specifically focusing on data focusing on automation in technology, you are going to win. What is up the science of flipping family?

This is the last episode of 2024. So I'm gonna deliver some hotness, some greatness for you guys here. Cause I want you guys going into 2025 excited, fired up, motivated, but also ready to tactically win the year. So we're going to go over three things on this episode. All of these three things, I would highly encourage you guys to take out a pen and pad as they will be very important for

you to be able to go and attack the year. And the first thing I want to go over is the two major points in real estate that are going to win the day for 2025. These two things are going to be the most important things you should be focusing on as a real estate investor in 2025. One is data. You need to be focusing on data. The economy has been crazy for the last 18 months. I imagine my gut feeling, I'm not an economist,

but I think that 20, 25 years is gonna still pose financial challenges. So I encourage you on refining your data. And what I mean by that is don't go do the spray and pray method, right? Where you pull a list of 40,000 people and cold call 40,000 people. Does it work?

Sure. I've done it for years. But if you want to get targeted on deals that actual sellers are going to participate with you on, then I would actually go much more targeted, much more niche and refine the data. So when you are pulling lists, for example, I pull all of my lists out of reileadmachine.com,

reileadmachine.com. It has AI features, it has refined data, it has everything you've ever wanted to pull, right? There's over 400 billion data points in REI Lead Machine to make sure you are targeting motivated sellers. So if you are going to pull a list, make sure you refine the data, then I take that list. So let's just say you go in, you start with, you know, Miami

Dade County, just because I live here, and it might bring up 700,000 people in the county, and I'm making up a number, right? And from there, you refine the data to say, who has the highest percentage to sell as a wholesale deal? And that might bring it down to 6,000. Out of the 700,000, it might bring it down to 6,000. Then you take that same 6,000, you go over to RocketSkip,

and I'll provide links here in the comments. Go over to RocketSkip, and I'll provide links here in the comments. Go over to RocketSkip and then you refine it even more because RocketSkip then will actually start to go and enhance the data and figure out what sellers are in financial pain with credit card debt, income, debt to income ratios, amount of loans that they have, amount of usable credit that they have, you know, do they have boat loans and car loans and home loans and credit cards and you know, what is the usage on the credit cards? Then it refines that data and then it might bring it down to 60 people. So from there, now you have refined data.

That 60 people is the highest utilization of your time. That's the people you would cold there, now you have refined data, that 60 people is the highest utilization of your time. That's the people you'd cold call, send text messages to, and likely even direct mail. The point I am getting to here for everybody is you need to refine your data. You need to be focusing on data. And once you do that, all of the marketing widgets and tactics and strategies that you've heard about from direct mail to PPC to PPL, the TV commercials, to cold calling, etc. Then you can refine how you attack the leads, which brings me to the second part of how you're going to win 2025 is make sure you focus on technology and automation. how you're going to win 2025, is make sure you focus on technology and automation. AI is everywhere.

If you are not playing with AI, if you're not in AI, if you haven't done it, used it, put it into your business, you need to be putting AI into your business. And so you need to have software like Rocketly.

Rocketly is a CRM. It creates nurture follow up sequences. It can automate conversations through email and text messaging. You can send direct mail out of it, you can cold call through it, but you need to make sure you have some level of automation. Now I'll throw you back about 10 years or so, we built a big

business in Phoenix market, big office, 30 people in the office, 20 cold callers, acquisition people, disposition people, assistance, you name it. Very expensive, right? Operational bloat was very high. And so now as I have coached thousands of people across, you know, over a decade, I try to encourage people to not create operational bloat. I try to encourage them to actually refine your business

and you start to use automation and AI. Nowadays, you know, chat GBT is the biggest name within AI, but there's so many services and software is but rocket Lee, if you go to rocket Lee dot AI, you can book an appointment rocket Lee dot AI, you can book an appointment there. It is the best CRM. It is the best software. It is the best nurture sequence. It is the best utility of technology and AI out there.

Period and end of story. So the two ways that you will conquer and win in the things you need to prioritize in 2025 are going to be data, enriched data, and refinement of data. And then you combine that with technology, automation, and AI, and you're going to be data, enriched data, and refinement of data. And then you combine that with technology, automation, and AI, and you're going to win. Now let's bring you on part number two that I wanted to bring up again. This is a little bit of a reminder of how to go about

setting goals going into 2025. Now I've done a podcast about this before, but I'll briefly surmise this again. What I want you to do when you're going in and you're doing your 2025 goals. First of all, if you haven't yet, you can go join reilive.co. reilive.co.

We are actively doing deals each and every day, two to three hours a day. I'm working with you. In there, I have a goal sheet. And in there, I teach all of my members that you want to start with the end of mind. So in 2025, what makes 2025 a kick-ass year? What needs to happen? How many deals need to be done?

How much money do you need to make? How many rentals did you buy, et cetera? Then you can start to put that into the micro. So you start your end of year goals, that's the macro. Then you bring it into the micro. Okay, well, if you wanna make $250,000 a year, that means you need to make roughly $20,000 a month. Awesome, now we're in the micro.

Well, how do you make $20,000 a month? Well, you could wholesale two properties a month, a 10 grand net profit each. Awesome, okay, well how do I find two properties? Then it comes back into lead and data enrichment and then automation and CRMs, right? So then it's how many calls do I need to make, how many offers do I need to make, et cetera.

But now you brought it down to two $10,000 wholesale fees. Then at the end of the quarter, you need to make sure that you're on pace to hit $30,000 in wholesale fees then at the end of the quarter you need to make sure that you're on pace to hit thirty thousand dollars in wholesale fees or you know not thirty thousand dollars in wholesale fees six wholesale deals or thirty thousand dollars in wholesale fees twenty thousand dollars in wholesale fees sorry guys twenty thousand dollars in wholesale fees and then you look at the quarter.

Are you on pace or are you off pace? And then you go into the second quarter, Q2, and you say, okay, what do I need to change? Am I on pace, am I off pace, am I ahead of pace? Right? And if I'm ahead of pace, I need to pour on momentum. I got to pour on to whatever I'm currently doing and keep that thing going. Because as we all know, the hardest thing

in the world is to get momentum and so once you get it, you want to keep that ball rolling as far as it can roll. So again the brief summation start with the macro find your end-of-year goals how much money do I want to make how many deals do I want to do how many rentals do I want to buy then you bring that into the micro you say what does that mean per month and then what does that mean per day and week within each month what does that mean per quarter what does that mean for six year or six month and then what does that mean at the end of the year so go macro break it down into the micro makes it way

easier and you start to be able to measure your goals and lastly and probably the biggest point i want to bring up to you guys here on this episode is 2025. I believe in what I'm going to be focusing on is collaboration. I'm going into 2025 with a mindset, with a heart, with an attitude, with my actions, all in the direction of collaborating versus competing. All in the direction of collaborating versus competing There's a lot of people out there that still have that like I'm the biggest. I'm the best. No one can fuck with me I don't care. I'm gonna squash anyone in my way And well I used to be that guy I can understand that guy or gal I Believe moving forward collaboration beats competition and it always has.

I've over time leveraged collaboration to such a benefit to myself, to my business. And having given enough focus or having given it enough recognition, I should say, is how far I've come through collaboration. Whether it's other real estate investors, real tours, students and members of REI Live and the science of flipping. Whether it's other coaches, whether it's other mentors, whether it's other community members, mastermind members, colleagues, like collaboration has just made me more money. And another way to say that is working with other people, collaborating with other people, shaking more hands

and made me more money. And so I'm going into 2025 with full blown intentions and I hope you do too to collaborate more, do deals together. I would rather do deals and do 50 50 deals. That's what reilive.co is all about reilive.co. It is all about doing deals 50 50 right. And I want to do that with everybody. And I want to collaborate more with individuals. I want everything to be a collaborative effort

versus me just winning and squashing everyone. Now that takes some intention and that takes some some muscles that usually are not utilized often. Right? That takes the ability to realize it's not just about me. It's just not about what I'm out to do. It is also about the other people and what value you can provide and what value they can provide. And if you do collaboration in the right way,

you should be making way more money and working less than if you just try to take it on yourself. Now I'm going to bring this full circle. Right back into data, technology, AI, uh, and goal setting. Right. So I'm going to combine all of these within collaboration. If I can find resources that have better data and skip trace it through rocket skip and I can use automation like rocketlee.ai and then I can actually use

and collaborate with other people in markets that I might not be able to have boots on the ground with that I know if I have a hot lead I could actually have them go knock the door and do a 50-50 deal knocking the door. I have a member right now, a member of REILive right now actually has a cold caller from Egypt who actually is not getting paid to do the cold calling but they are collaborating on the efforts the Egyptian cold callers calling for free and gets 25% revenue of whatever wholesale deals my member of REILive.co makes. That is a great collaborative effort. And so whether it's collaborating with the right data and the right people in the right marketplaces and to help them grow and to help them make money, you will always make more money. Now 2025 is going to pose its own

challenges right obviously we're bringing in a new president which I think there's a lot of people who are excited about that I myself am but I don't believe it is going to be this real estate I don't know, wet dream for lack of a better way of saying it. Like we are still going to have challenges with interest rates. We're going to still have challenges with affordability. We're going to have challenges with inventory. And what does that mean for us? Well, that means there's still going to be a lot of opportunity

because the person who does actually focus on the data and refining that data and then has great nurture sequences with follow-up and AI, they're going to find deals that those that don't aren't. There are still going to be a lot of people who are going to go that don't aren't. There are still gonna be a lot of people who are gonna go through a challenging time because of economic downsizing, right?

Meaning there's a lot of companies laying people off still. Now, the government and the news or whatever, they don't want us to recognize that. That's not something they want to actively show or talk about too much. They do some, but my gut feeling is this way larger than it needs to be or that is being represented currently and that creates for the person who is a hustler for the person that's really ready to go get it it creates an opportunity because people aren't going to be able to afford their homes.

You see, when the goings were good, COVID 2020 to 2023 and a half, people started over leveraging, right? They were doing high lines of credit and boats and multiple cars and all these other things. And if they lose their job, they could be making a quarter million, three hundred thousand, five hundred thousand dollars a year, but they started to live a lifestyle that could support that in 2020 and now they're not. And it creates these opportunities for the hustlers. Now again, the challenges become affordability and then the lack of inventory. You would think the lack of inventory would keep the prices up and affordability would bring them down but the affordability part isn't actually bringing them down and in large part is because people do still have very low

interest rate loans. I think we need to bring into baby boomers into this case people who have owned their home for 20-30 years they're not gonna you know those are gonna be people that you do want to have nurture in, in circuit, uh, you know, AI and sequences to follow up. And my goal for 2025 about collaboration is not just, um, you know, real estate investing, I'm, I'm getting my realtor license, I'm getting it so I can collaborate more with realtors. So I have a better relationship with them. So I understand their side.

Am I going to go work as a realtor? Absolutely not. When people ask me, and I get asked this a decent amount, do I suggest for someone else to go get their realtor license? More often than not, I say, absolutely. It's going to help you more and it's going to hurt you. Do you have to play by the rules? Of course, but shouldn't you be anyways?

I mean, you know, playing in the gray line is always going to be playing in the gray line, right? But you should still be playing by the rules. There are ways that you don't have to assign and there's ways to raise money and get transactional funding and so on and so forth. You don't have to just, you know, assign deals that in states or in cities where it's not assignable. So I'm going to collaborate way more with realtors.

I'm going to collaborate way more with those that you would think are my competition. Why? Because when there are challenges posed, we are better together than we are apart. So when we are gonna go through this, what I think is still a winter going into 2025, right? And I think we'll come out of it going into 2026 and then we'll start to feel the benefits going into 2027. So I think we're still in a 24 month window of challenges,

let's say. Cause I don't know to the extent, I don't think there's going to be any big economic crippling scenario, but when we are at this point, I would rather be collaborating with all the people that you've seen out there, all the other podcast hosts. Why do you think I have so many of those hosts here? All the big influencers that I work with already that I'm friends with, right?

We are collaborating in a great way now, right? From the Pace Morbys of the world, Jamil Damjis of the world, all the way up into the bigger influencers like myself and Grant, myself and Sean Whalen and Garrett J. White and Andy Elliott, Brad Lee, these are people we are now collaborating.

Pedro Skoolian and I are gonna be putting together some things. So I say that because collaboration can get us further faster rather than just trying to do the uphill lift by yourself. I used to be this guy all the time and I'm telling you guys going into 2025, you need to recognize collaboration will get you further faster. You know, and it can help you get more deals done and make more money, create more opportunities. Now I want to kind of leave this episode here.

With the idea of money and opportunities. money and opportunities. Over going into 18 years, I've been a real estate, full-time real estate investor for 17 years. Going into my 18th year, not only am I changing my point of view into collaboration, but what I've really come to understand and know to be true is the more money that is made by you,

by me, the more opportunities that become given. And I want you to think about this deeply going into 2025, because I have. What are the opportunities I would like to have? Why can't I have those opportunities now? And then what needs to happen for me to get those opportunities when it when you think about what opportunities you would like to have and then you start to think about what opportunities and what needs to happen to make those

opportunities mostly mostly it's you putting yourself in in the right position but be that the real part is it's money. Can I create opportunities that I likely wouldn't have if I didn't have as much money? And the answer every time is no. No, being able to take four to six massive vacations a year. We go to Orlando Disney World for at least three nights, four days, four times a year. Very expensive.

This last time we had that private VIP host that toured us around three different parks privately, cut to the front of the line at every single one, rode more rides than I've ever ridden because we were able to jump around super fast, took the back roads, went behind the behind all the buildings like we're no, no, the public was. It was very cool, but it's very expensive. And not only that, think about the, all the episodes that I talked about, about why I fly first class. First class is expensive, but think about the people you meet next to first class.

I've met politicians. I've met jewelers, I've met doctors, I've met a lot of people sitting first class that has created a lot of opportunity. In fact one specifically a politician, we are now very close friends. His wife and my wife talk about school for our kids and etc and and all these different things. And that has played a big effect into my opportunities, right? Getting kids into schools that I have no way to get into and that's a very real thing. And so I want you to think about making more money this year. What do you need to do to make more money?

Because what are the opportunities you don't have? What are the opportunities that you want? And what needs to happen to make more money? Because what are the opportunities you don't have? What are the opportunities that you want and what needs to happen to get those opportunities? From vacations to very expensive dinners, uh, later tonight, as I record this episode, I'm taking my wife on a husband, wife, daddy, mommy date. We're actually doing a little staycation, nice dinner, maybe a little bit of shopping and stay at a hotel and just relax and just be us and that opportunity to get connected to my wife is the type of opportunities I'm talking about. Is that

the opportunity you need? Because again for us to get reconnected and have a loan time without the kids and to decompress it's gonna cost money. Sure you can make the argument, oh it doesn doesn't have to, and you can. Okay. But let's face facts. We can do it the easier route. We can do it the nicer route. We can feel good.

We can be in a nice hotel. The reality is going to cost money. So I say all this to say and to wrap this up. Focus on collaboration. Focus on the opportunities you don't have. What are the opportunities you want? And then what needs to happen for you to get those opportunities. And if you do that right and you set your goals right in the real estate game, specifically focusing on data, focusing on automation and technology, you are going to win.

Automation technology is how we started the episode, focusing on how to shoot for your end of year goals and then collaboration. And the last thing we wrapped up with was opportunities and making money. Because I want you guys to make so much money and I want to collaborate with you and I want to do thousands of deals with you in the next 12 months. That's a lot of deals, crazy amount of deals, but I want to do as many as we can. Even if we hit a hundred deals together, you and me doing deals, that's what it's all about. It's all about the collaboration. Let's go focus on making a whole lot of money, creating a whole lot of more opportunities. So then when you hear this episode going into 2026, all your goals are different, baby.

That is it. That is the year 2024. It's a wrap. I love all of you. Thank you for the support. If I can encourage you guys to screenshot and share these episodes that you're listening to gain more and more traction. This podcast has done very, very well this year. I just want to keep the momentum going. I love you guys. Appreciate you guys. Keep sharing the love. Share these episodes with your friends. And I'll see you guys in 2025. Peace.