The Science of Flipping - Stop Thinking Small: The Real Way to Build Wealth with Multifamily Syndications | Adam Williams
Episode Date: June 27, 2025In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family h...omes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in. We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold. If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss. -- About Adam: Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life. Connect with Adam Williams: Instagram: @awinvests Company IG: @elevestcapital Website: www.elevestcapital.com -- Thank you to MotivatedSellers.com for sponsoring today's podcast! Tired of chasing dead leads? MotivatedSellers.com drops exclusive motivated seller leads right in your lap — no cold calling, no wasted time. Just real homeowners ready to sell now. Close more deals. Make more money. Spend zero time hunting. Get quality leads on autopilot at MotivatedSellers.com. Stop chasing. Start cashing. — Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Transcript
Discussion (0)
What's up science flipping podcast fam I'm back with a very special guest he is a business partner of mine
One of my best friends a true real estate
Genius, he's been doing this for a little bit longer and I have started in 2004
He's flipped hundreds of homes and he has moved from the single-family asset into apartments and is now flipping apartments
And I need know what the hell he's up to Adam Williams. Hey man
Thank you for having me.
Matter of fact, you actually came out here
to Scottsdale to do this, which is rare
because you usually have to come to Miami to see you.
So it's a treat to have you here, man.
Dude, this is phenomenal.
I'm in your studio for all the watchers.
I'm in his studio.
If you're in Scottsdale, it's an incredible studio here.
Listen, we've known each other a long time.
Yeah.
You've done a very good amount of single family assets
and now you're moving yourself into the apartment space.
You've done several already.
You're a doer, which we're gonna talk about
because I think there's a difference
between why you've reached success
and why others maybe haven't.
But talk to me about the general idea
behind single family assets and apartments
and why you've chosen to essentially
move into a different direction.
Yeah, I mean, when I found this game, like I grew up around real
estate, right? My dad had a couple like single family rental
homes, not a lot. He was not like super successful in the
game. But from being a tiny little kid, I remember he had a
couple of rental homes, maybe three or four little shitty
rental homes, and a little five unit building that he had had
since he was like a late teenager.
He kind of got in the game early. And so I went in and I remember like helping him move furniture out
and helping him go collect rents and all those things as a little kid. But it was very, very lower class,
like D class type properties, right? Really like slumlord almost.
And so with that comes very dirty and gross. And like I remember like
moving a chair out of a place and cockroaches scattering
everywhere as a kid, right? It's just freaks you out. So I was
really turned off from real estate as a kid. And he kept
telling me as I was a teenager and getting into my early 20s,
you got to get into real estate, you got to get into real
estate. I was always an entrepreneur. Yeah. But I was
struggling trying to figure out like what business I could
generate real income at.
And my dad would always tell me,
you gotta get into real estate,
you gotta get into real estate.
I was like, dad, I don't wanna deal with cockroaches
and going at 2 a.m. to collect rent
because that's the only time they have it
and all the things.
But I was in my late 20s
and I got invited over to a buddy's house
for a Halloween party.
And I pulled up to this house
and it was the biggest house I'd ever seen.
It wrapped around the whole corner.
It was like, I was just like mind blown, right?
And here, like I was running a decent little
marketing company at the time,
but I walked in and met the kid who owned this house
who was way younger than me, by the way.
I was probably 26, 27, kid was 18.
No way.
And I'm instantly like, what do you do?
And how can I get involved?
And he goes on to tell me, I own a mortgage company,
but that's not how I make my money.
I invest in real estate.
So this thing just kept popping up, right?
And so I went to, long story short,
because that's a whole nother,
we could go on about this story for 45 minutes,
but I went to meet him at his office the next week,
because that's what he told me to come do
if I was serious about getting involved,
and found out what he was doing was he was buying
and flipping single-family homes.
Okay.
So that's how I got in the game.
And this is when?
This was in 2004.
Dude, you're old.
2004. I am old.
But, uh, but, but I did very well with him.
We struck a partnership.
We did 252 single-family residences
in just under three years.
But I, what I realized was about a year and a half into that, like, I'm
like you, man, I don't want to do anything super small or take
100 years to get there. And I was looking at like, okay, this
is cool. We're making money. But how can, how do the guys get
10,000 units? Right? It's taken me a year and a half to get,
you know, 100 150. Yeah, I'm never gonna get to 10,000. I'm
gonna be 100 years old. Yeah. I'm never gonna get to 10,000. I'm gonna be a hundred years old.
Right.
And so I started studying apartments and multifamily
and how the whole game worked.
And what I found that was so brilliant about it
and why to answer your question,
I quickly moved from single to multi
was a number of reasons.
But the main reason is single family investing,
whether you own rentals,
whether you own a couple of Airbnb's, whether you own a couple Airbnb's,
whether you're a flipper, whatever it is,
all great ways to make money,
but you can't really operate it like a business.
A single family residence,
there's a lot of emotion tied to it.
You've got renters, you know, you've got a lot of risk.
With multifamily, it's all operated as a business.
It's just numbers, that's it.
It's how much cashflow is that asset spitting off every single month. And that's how you value what it's worth. That's
right. And so I quickly found that instead of flipping one house at a time or two houses
at a time, we could go flip 200 at a time. And now I could get there and was just very
lucky fast forward lucky enough to partner with an amazing operator. Started our own,
my wife and I started our own private equity firm, LDS Capital, partnered with an amazing operator.
And now, I mean, with them, we have over 11,000 doors.
That's incredible. And so that journey is not a straight line.
Oh, God, no.
And I think that's what I think most people need to hear also is 2004 to 2025. It's not a straight line to find, Oh, 11,000 doors, billions under
asset and whatnot, but talk to us about like the idea of that
journey for a little bit, right?
Like, what does it take to get to a place where you can have extreme
clarity, understanding where I'm going to go for the next decade.
I'm going to put my head down.
I'm going to go do it.
How do you get there? Cause a lot of, you know, that'm gonna put my head down, I'm gonna go do it.
How do you get there?
Because a lot of, you know, that age old,
it's like iconic, it's a drawing of like a squiggly line
to success, right?
That's the reality, right?
And so how do you get to that point
where all of a sudden you do have a straight line,
I know exactly what I'm gonna do,
and I'm gonna go crush it for a decade.
I actually, I painted this, I'm not an artist by any means,
but there's a painting in my house that I actually painted.
It's the only one.
Yeah.
Everything else somebody else did.
I painted this painting and I'm actually pretty proud of it.
It's called, I get Vince to get a picture of it
and send it over to you so you can put it on there.
It's called Abundance, I called it.
And it's a pretty large painting
and the whole bottom of the painting is black.
And it has this thin, like creamy kind of white line.
And then above that, about a quarter of its gold.
And I think of it like that, right?
Like you're going through this black muddy, like no clarity,
like just, this is where everybody gives up.
This is where dreams go to die, right?
And entrepreneurship is interesting because you get punched in the face
over and over and over and over and over again
while you're in this, your plan that you thought of,
that thing you drew on the napkin,
that vision you had of driving Lambos
and sailing on yachts with a hot chick,
that's not how it ends up, right?
And so you're going through this muddy part
and that's where most people give up.
But if you can get to where that little line is envisioned
and you can punch through that,
it just gets so much easier on the other side.
That's that clarity that you start to get.
And you don't have to give yourself enough runway.
So initially everyone starts out, I wanna go make money,
I wanna make some, again, Lambo, boat, whatever.
But then you have to understand what is the purpose I'm doing this all for and
get some clarity around that.
And, and listen, there's a lot of really hyper successful people that you and I
both know that are in their twenties.
Right.
I would argue they're hyper successful financially in the cash flow business
and in the sense of like making money.
Yeah.
I believe most of the people that I surround myself with that you do, that clarity, that
little gold line, you start to get there in your late 30s.
You start to really understand what am I doing it all for?
Money's fine.
It's all fun.
You've made a lot of money.
I made a lot of money.
But then there's what's it all for?
And if there's not a bigger purpose of what you're going to fight for, that's where it
fades away.
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Well, that's exactly right.
And the two things that you said there, number one, putting these false timelines, which
are just complete BS anyways.
Like I can say, I want to be here in one year.
I want to be here in 10 years.
Okay, cool.
Great.
But if you tie yourself to that, and that's your end all be all.
Well, what if you don't get there?
Like you're just going to give up?
No, you're going to keep, hopefully you're going to keep going.
The second thing, and that's what you have to do.
Most people do give up.
They're like, Oh, I didn't work in two years. I'm out give up. No, you're going to keep, hopefully you're going to keep going. The second thing, and that's what you have to do. Most people do
give up. They're like, Oh, I didn't work in two years. I'm out. Right. Well, good luck.
Then you're just going to start something new and that's going to fail in two years
and start something new. And then you're going to be 50 and you've never done anything.
Yep. But the second thing and more important is this, this sense of like purpose, like
why, right? And, and I mean, I have two kids. So people say, my family, my kids and all
that's my purpose. My wife and our very into our, we're very two kids. So people say, my family, my kids and all that's my purpose.
My wife and our very into our we're very an animal.
So like our dog rescues and stuff like that, that we support.
Um, and until I started, like I pinned it, I have a notes thing on my,
on my phone, like everybody does.
And I have my goals in, in my purpose and my, in my clarity on there that I review
every single morning while I'm eating my breakfast and that evolves evolves too, right? That's not just doesn't stay
the same all the time, but it's because I'm constantly putting it back into my
mind. Like, thank you so much, God. I'm so grateful to have this amazing
opportunity in front of me today, right? I don't ever ask for anything, right? I
just thank for the opportunity. And here's what I'm going after. Even when I
got kicked in the nuts yesterday, because I still get kicked in the nuts.
Well, dude. Hard.
Oh yeah.
Who said it?
Who was saying not too long ago I watched,
who's the guy with the beard that everybody knows?
Arcella.
No, not Arcella.
The guy that did this created school.
Oh, Hermosy.
Hermosy. Yeah.
He said, being an entrepreneur,
this is the thing about being an entrepreneur
that most people that are just starting out don't understand.
Being an entrepreneur is like getting punched in the face
every single day for two years straight,
just to get a glimmer of hope
and get kicked in the nuts the next day.
Yeah.
And it's so true.
It's so true, right?
Whatever level.
Now you said something about,
first of all, you talked about kind of writing it out
and reviewing it every day.
So I do something similar.
There's a five minute journal you can get on Amazon.
Every morning I write out what I'm grateful for, what's going to make today a great day.
What did I learn?
Yeah.
So every morning I have this ritual to do that, but you said something
about it changes over time.
It does.
And I think that's where, you know, we can talk about Ellevest, right?
And what Ellevest is today and where it came from, because this is your company.
Uh, I'm a minority owner in it, but you run it, but it literally, people have
this vision of what their end goal is.
And they think it is this like, that there's no iterations of how to get there
or what it will ultimately be.
Ellevest today may not be the same Ellevest in 10 years.
It just may not.
It might, but it might not. There's iterations and people don't give themselves
the opportunity to understand iterations in business
or in life and they don't give themselves enough grace
to iterate.
They think they're failures if they have to change
from this vision that they put out there, right?
That like, oh, it's gonna be this thing
and if they don't do it the exact way that they had in their head, they feel
like they're failing or whatever the case is, all of the successful people iterate.
I'm going to use Grant Cardone as an example.
What did you originally think of or hear of Grant Cardone?
What was he initially when he first?
He was a car salesman and then he started training other car sales.
Into sales. Into sales.
Car dealers.
What do you think about Grant Cardone today?
Real estate guy.
Real estate guy.
Yeah.
Iteration.
He's done well along the way but he has changed how it got him to where he is.
That's exactly right.
So let's talk about Ellevest.
Let's talk about what we're doing with Ellevest.
What your mission is.
But then also that iteration and how you had to find that within yourself along business
trajectory. 100% yeah. With Ellevest, which look, we're a relatively new company. We started this
just under three years ago. So although I've been investing in the real estate.
What have you been able to do in three years?
A decent amount. I've been investing in real estate for nearly 21 years. I'd been investing
in other people's syndications. I'd been investing in other operators and
sponsors. So I've, I've known this business for two decades,
right, and been in it. But I started to see like, what did I
like about the things I was investing in? How did I feel they
were doing a great job? How did I feel they could do a better
job? What were the things I just hated? Because you know, every
operator is different, every funds different. And so I felt like we could build what my ultimate vehicle would be.
And when we set out to build it, I think the biggest thing and you talk about evolution
of like ideas and stuff, and we're still in our infancy stage.
That's why I preface with that.
But we've already iterated a dozen times in just under three years.
Right.
And now my big, what I wake up every single morning and I come into this office and I
do is I focus on how can I educate more people on how to build wealth with this multifamily
investment syndication vehicle.
That's it.
If I focus on that and that alone, everything else seems to fall into place. And I don't charge for it.
I'm not, you know, none of that.
I just give away as much education.
I know you do this.
You give away a ton of education,
help people as much as you can.
And then I want them to come do deals with us.
Yeah. Right?
And it's why you and I hit it off so well.
I hired you as a coach and then we started doing deals.
We've done what?
Nine or 10 deals together now.
Some singles, some multifamily.
Now you're here with me and Ellevest,
we're doing some more stuff together.
But the evolution is crazy.
I mean, that's a perfect example.
I hired you as a coach,
literally paid, I don't know,
10, 12 grand to coach with you.
We hit it off, became fast friends.
You're like, holy shit,
this guy actually does what he says he's gonna do.
I started doing, now we're partners on deals.
But we never knew that in the beginning. Right.
And now you're an equity owner in my company.
Which is awesome.
Super.
And I'm sure 10 years from now,
we'll be doing three other things
that we're not even thinking of.
That's right.
But when we talk about the evolution,
what's so eye-opening to me,
that I think most especially people
just getting started out in business,
don't quite know yet.
And it's not their fault.
It's just that you're right.
It's maturity.
It's no, it's doing it for long enough.
Everything around us is constantly evolving, right?
You're evolving as a human, you're growing.
Your family is evolving, whether you have a wife,
a husband, children, whatever may be.
People around you, right?
Relatives are getting older and dying, right?
Like it's, everything is evolving.
And then the world around us is evolving, especially some people aren't in real
estate. If you're in tech, I was having this conversation with one of my venture
guys the other day, who's an investor in some of our deals.
And he's like, the crazy thing right now about all these tech entrepreneurs is by
the time they get the idea out of their head onto a napkin, somebody else has
already built us three times.
Yeah.
It's just, everything is evolving so rapidly right now.
If you're not willing to be fluid in anything you're doing, just give it up and go get a
job.
But you also have to go.
What you brought up is what I see all the time.
People want to perfect their what, let's just use L of S as an example.
What is L of S going to be?
And you do this brainstorming, mind mapping,
maybe you hire a consultant to map out
the entire organization, da da da.
Meanwhile, you have a guy that literally comes in,
says I'm gonna go invest in apartment buildings,
not really know what I'm doing, I'm gonna raise some capital,
I'm gonna make some calls, I'm gonna do the thing.
Might do it a little bit wrong to start,
but just went and did.
And what I appreciate about what you've done
is you and I have done deals more in the single
family space, an apartment already.
And you just said, dude, I have a different vision of what I want to be doing and I'm
going and as recent as two weeks ago, you're with me in Miami.
You iterate it again.
You brought to me like, here's this new way we're going to do this new thing.
I mean, there's these iterations, but you go.
You don't wait around.
You don't perfect. You don't make sure these iterations, but you go. You don't wait around, you don't perfect,
you don't make sure everything is perfect before you move.
You start running.
Well, you have to because, you know, this whole,
and I know it's cliche, this paralysis analysis,
it's a real deal.
Oh yeah.
People will sit there and run this idea they have
through their brain a million times and never do it.
What does that do for you?
They're wasting your time.
I heard a guy say, uh, we're going to try some shit.
We're going to learn some shit.
We're going to try some new shit.
Yeah.
And that's it.
But if you don't try some shit, if you just think about shit, you
ain't getting shit that you're doing nothing.
No doubt.
Right.
You got to try.
You got to go out and try.
When we started Ellevest, I had known by being an investor what I thought I wanted this world to look like.
But when you go become an owner of a private equity firm
and create these funds to invest tens of millions of dollars
in real estate, it's a whole different animal.
I'm learning, you know, SEC regulation,
I'm working with just completely like upside down of from what an investor
Experiences right in this business as a passive investor. So
No matter what you're looking to do real estate start a business
Whatever like if you see a pretty girl and you're single and you want to get with that girl and you keep thinking about it
But you never go ask her on a date. You're probably not gonna get with the girl
This is why I was so successful as a single man by the way.
Yeah.
I'm not shared.
Hi, my name is Justin.
Right.
I can just go say hi.
I just had a look at my phone real quick while doing this interview because I wrote down
a note.
Someone sent me something that I thought was so impactful, which goes to this.
There's something called the three C's of success.
And I've never heard that before.
And I was like, what?
So he sends me the same and he's talking about, you have to make a choice.
And you've heard me say this, the number one law of success is decide what you
want, so you have to make a choice to give yourself a chance, which is the
second you take a chance on it to change your life or to change where you're going.
Yeah.
So make a choice to give yourself a chance to make change.
That's right.
And so if you're sitting here watching. So make a choice to give yourself a chance to make change.
That's right.
And so if you're sitting here watching this and watching Adam and by the way,
all everyone follow Adam follow Ellevest.
Um, we'll put everything in the comments.
Um, or where can they find you on Instagram?
AW invests.
AW invests.
Yeah.
Uh, also Ellevest capital, but the point of making the choice is that's how you give
yourself a chance to succeed and change the trajectory.
And I thought that was so impactful because that's what people lack.
Well, it's so impactful because most people don't make a choice.
Right.
They have an idea.
They have a want, but they never make a choice.
Draw that line in the sand and jump over that line and say,'m in it now. Yeah, I'm going. Yeah, right
What's the worst that can happen?
The same shit happens you and I all the time. It's gonna happen anyway teeth eat shit sandwiches
Yeah, or you know, the other side of this is it won't happen to you
But you have to be okay with living a pretty mediocre life the best right?
Yeah, and well in like you're getting more and more expensive right? Oh, yeah To live a very basic life now is very expensive. So I don't care if you,
well, I don't want fancy cars. I don't want a fancy house. Cool. No worries. Not for everybody.
But even a very basic life is extremely expensive and getting more and more expensive. And I don't
know anybody that wants to eat top ramen every single meal for the rest of their life. No,
it's great pennies to pay rent. No. Well, and people need to know how to invest. And that's
why like these,
even the apartment we're talking about today,
tonight we're having an event.
Uh, you guys will hear this afterwards,
but we're having to like small little get together.
I think 30, 40 people will be here in the office.
We're talking about a 248 door property in Dallas.
Massive discount. This thing sold in 2022.
We're buying it 2025 at a 30% discount from their price.
But people need to understand how to invest because if life is getting more expensive, they need to know how to take their money and make their money work for them.
Well, and that's what happened to me. So I, you know, over and above the real estate stuff,
I'm just an entrepreneur. I've been building businesses since I could crawl, right? Like,
I built a ton of businesses and a lot in the marketing space, the call center space,
you name it, we did it in that arena
for about a good 20 years.
And what I found was a lot of those I failed at, right?
A lot of those I failed at.
But when I had success, which I did,
for some reason every seven years,
I'd knock one out of the park.
When I had success and made a bunch of money...
We're about seven years right now, right? Okay.
When I had success and made a bunch of money in those businesses, I needed a vehicle to
take that active income and put it into so that money could start working for me.
That's right.
And where I made a lot of mistakes early on in my first success, where I was like, oh
my God, I went and made a couple know, a couple million bucks. And I
thought that was all the money in the world, which it is not.
Because if you don't keep making it, that shit goes fast. What
what happened was I went and I found like, my buddy had an idea
for a business. So I invested into his deal. And then this guy
had something that sounded fancy that I could make a bunch of
money. So I invested in his deal. And that shit went away
because none of it worked out. My second go around, I was already investing in real estate and doing the real estate deals.
But my second big win where I was like in one of my businesses where I made some money
is when I really started investing in the syndication stuff. And this is exactly what
we teach people now with Ellevest. Our ideal client is either the high W2 income earner,
you work a job, you don't have to be an entrepreneur, you don't have to own a business. There are guys that work jobs,
guys and gals that make, you know, 500 grand a year. Yeah. Right. All day long. Yeah. If
you're a high income earner for a W two job and or you own your own business and you do
very well financially, let's just use easy numbers for just number sake. So you make
a million bucks a year, right? You should be keeping your expenses to about
20% of that if you can, right? And I know life's expensive, and
we all like fancy shit. But if you can keep your expenses to
about 20% of that, you're gonna have some tax liability, you're
gonna have some things, whatever's left over, you should
be shoving into these multifamily real estate deals,
these multifamily real estate syndications.
And the reason is I call it,
I'm gonna talk about this tonight at our event.
I call it the fuel and the gas tank.
Your active income that you're going to work to earn
every single day or running your business
or on every day is the fuel.
That's the gas.
This is the gas tank.
And you need the fuel to fill up the gas tank.
But once you get that gas tank really, really full
and you're able to do this and shove that couple hundred
grand, two, three, four, 500 grand every single year,
year over year over year into this gas tank
and watch these things start to compound.
We're talking about syndicating and being a part
of an equity owner in 150 doors, 250 doors, 350 doors
at a time.
And then we get in, we have a very strict business model where we get in,
we acquire the property, we execute our business plan and renovate all the units, increase the
rents up to market rent for the new class A units that we've now created for the workforce housing.
And then we're selling off that deal. That's why I say flipping apartments, flipping houses,
we're in and out of these as fast as we can.
Our average hold time right now is 17.7 months.
So we do not hang on to these deals.
We get in, we do the business plan, we get out, right?
Take a property we bought for 33, 34 million bucks, put about 8, 10 million into it.
We're looking to sell it for 65 million.
It's wild.
Quick, right?
You can't do that in single family.
But as a one guy, I'm not going to go write a $30 million check and then another
10 million to renovate. Like that's just, I'm not going to do
that, but we can syndicate these deals together. So you,
Justin, can just keep running, running your business, doing
what you do to create that gas, to create that active income,
and then take whatever portion moving into this gas tank,
right? Into these deals. We do all the work over here.
Our investors don't have to do anything.
They get their monthly distributions all the way along.
And when we exit that property, the smart ones, 92 percent of our investors,
1031 into the next deal.
And so now you're just building your wealth over time.
And you look back 10, 12, 15 years,
you've taken whatever you've done and you've double it about every three to five years.
It doubles about every three to five years on average. So not only are you building your net
worth, but you're building your passive income because we do monthly distributions. So you're,
you may only be getting when you first start a thousand bucks a month, nothing exciting, right?
But if that doubles every three to five years, and now it's two and now it's four,
and now it's 8,000 and now it's 16,000,
and now it's 32,000.
You fast forward 15 years,
you're 32,000 a month before you get out of bed,
and there's ways to mitigate taxes on that
and have most of that, if not all of it tax free.
I don't know anything else that does that.
Yeah.
Right?
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Well, the reason why I love real estate in a general sense, apartments more so because they're technically easier to have tax write-offs.
Yeah.
But one of the main reasons real estate gives you a tax write-off, real estate gives you income, real estate gives you what I call bankability.
Yep.
And that's riding the ride up to gain the equity to be able to do things like pull out more mortgages or refi
and go buy another property. It gives you bankability. And I
think all people need to understand and then you have the
what I call like the profit where you exit and you have this
big payday, right? There's four really great things that you can
do with real estate. People just need to be educated. So a lot of
this is new to a lot of investors syndication.
What is that?
I'm I can't afford to buy this $15 million.
How do I do this?
So what are people looking for?
Like what makes a good syndication?
Why is L of S and why is this opportunity good and protecting people's downside?
Because there's a lot of people out there that don't understand it.
They don't even know what to look for. Yeah. Syndication simply means that we all pool our money together to buy a larger asset together.
So we pull in money from various investors, guys and gals. They're like the client that I just
talked to you about, you know, they're running their business, they're working their job, they
have this income that they know they need to move in a passive income strategy. I invest in every
deal alongside our investors. So we put our money together, the operator brings their
capital in and we go buy this $30 million asset. Adam's not going to write a $30 million
check, right? Right. But together with a couple hundred of us, we can. So that all goes into
one entity, we have an LLC, right? The fund and then the LLC goes and acquires the property.
Now we execute the business plan, we sell it, everybody gets their their principal back plus their profit plus their cash flow along the way.
That's basically a syndication. They're equity owners of the deal. So you get all the
tax write-offs, you get all the stuff that we own. You're not just an investor, not just a bank.
No, this is not a debt fund. We're equity funds. So you're an... you can say, I
own a piece of that 600 unit building right there. Right? And you do. Yeah.
I have a piece of a 548 building in Houston, Texas. That's it. And I do. I'm a very small owner of it because it's a
hundred million dollar piece of property, but I own it. You're an equity owner in it. Yeah.
And that's really what it is. Now you have to be careful in some sense because as an investor in
these deals, and we won't get too deep into the limited partner, you know, limited partner and general partner.
Well, and by the way, guys, hit up Adam right now.
If you're already having questions,
go find him in the scrim, hit him up.
Ask me, hit me up.
Hey, you guys were talking about this thing.
Follow us and then start engaging with us.
All right, because the unclarity
of what might be going through your mind
may give you a paralysis analysis.
Stop, get some clarity from Adam get some
clarity for me about these type of deals.
Yeah, they can book a call with my office and I'll get on a zoom
with them if they're here in Scottsdale we can meet for in
person like I I love meeting with investors so but here's
the thing about the whole thing I don't want to get too complex
because you know it seems really complex and it is but my
definition of success is finding simplicity
on the other side of complexity, right?
So it's really complex, but that's why you have Ellevest Capital.
That's why we have the operator.
That's why we have a team between us and the operator of over 300 employees that handle
all the complexity.
That's why we have two teams of attorneys for security
So you don't have to do any of that as an LP or an investor in these deals
You literally have to evaluate the deal. Take a look at it. Say hey, I like this. I like this
I like this. Hey, I got a question about that cool. Get all your questions answered
Yeah, if you have a team that you want to run it by maybe your CPA or you know
You're a legal advisor or whatever run it by them get their questions answered know, your legal advisor or whatever, run it by them, get their questions answered. And
then you sign the docs and you wire your funds in. You're not
doing the work on the deals, you're back at your job or running
your business making your money more fuel for the gas tank.
I think everyone needs to understand their money needs to
make money. If you're if you're an income earner, if you have
money in an IRA, by the way, it should be a debt IRA, right?
Meaning an old job. If you have money, your savings account, if it's just sitting, you
guys have to understand what Adam's talking about here. This is a way for you to literally
make money while you sleep in multiple different verticals, right? So if you include the tax
benefits, the tax write-offs, if you include the actual income every month, you include
the upside of the exit, your actual return becomes pretty darn staggering.
Oh yeah, if you've got money sitting in a bank account,
it's dying.
Every single day you're losing purchasing power.
I was just on a phone with a guy,
he invested in Fund 59, we're now on Fund 60.
He pulled all of his,
and I'm not saying you should or shouldn't do this,
this is just what he did.
He pulled, it was like 450 grand, out of an old 401k that he had moved it all over to self directed.
And he's splitting it up between four deals. Yeah. Right. And he's like, look, I'm just
done relying on the market and these ups and downs and the crazy swings and somebody says
something and I lose 15% on these guys. I'm just done. Yeah. You know, and he's like,
look, there's risk in everything. These deals are not risk free, neither is
anything you'll do in your entire life. But in my opinion,
in my experience, they're on the lowest end of the risk
spectrum as possible, as long as you have a good operator, a
good solid team that's running the deals. Look, we're 60th
acquisition, 11,000 units, never lost an investor dollar, never
missed a debt payment. So you want to bet on a horse.
It doesn't have to be us, but bet on a horse like that. Yeah. Right. Go out and find, do your
diligence on that operator that you're going to put you're wiring this guy or y'all 100 grand.
Yeah. Right. Or 200 grand or 500 grand or whatever it is. You got to bet on the right horse. Like
anything you got to meet with them. You got to understand who they are, what their track record
is, what they've done, what's their resume. That is absolutely it.
How can people, like I think people think
that they don't deserve or they can't get
into a big space like this.
I mean, what can you say to the people sitting there
like, Adam, I don't know.
I don't know if apartments are for me
or maybe I should do a single family asset.
What can you tell that person,
this is a better reason to go into this way and you can do it through me,
through Justin, through us.
Talk to the person that might be thinking smaller rather than thinking the way
they should be thinking.
Well, everybody does that.
Right.
That's, that's one of the things I'm going to talk to.
Uh, and I'm actually doing a side-by-side comparison at our event tonight.
I have people all the time that come in and they're like, Hey, I've been running my business
for 20 years, I make good money, I wanted to get into real
estate, I thought I should go buy this Airbnb, or I should go
buy this single family rental. And so I went and I put 30%
down and, you know, I got this house in anthem, Arizona, and
you know, I'm renting it out for 2500 a month. And I say, Oh,
that's awesome.
What's your cashflow on that?
A cashflow?
I pay $100 every month to have a house.
Okay, so let's get this straight.
You took and put 30% down on probably a $500,000 house.
So you took a massive chunk of your savings
and you put it into this rental house.
You put your own credit on the line.
Then it took you probably a month or two
to get a tenant in there. And this, you had to a month or two to get a tenant in there, right?
And this, you had to do no repairs.
You got a tenant in there and you're not even breaking even.
And that tenant hasn't moved out.
You haven't lost any rental income from being vacant, right?
With a single family residence, if that tenant moves out
and it takes you one, two, three months
to get a new tenant in there,
how much have you lost?
Three, four, five years of cashflow in two months? God forbid it HVAC goes out and it costs you 12 grand or a roof needs
completely redone at 20 grand or this or that are all the, I did 252 of these things.
Yeah.
I know what a painting he has. You've done thousands of these.
Yeah.
With an apartment building, I don't put my credit on the line. I don't have to sign
on the loan. I don't have to put a down payment down and I don't put my credit on the line. I don't have to sign on the loan.
I don't have to put a down payment down. And I don't even know if five tenants move out,
10 tenants move out, 20 tenants move out. I don't even feel it. I don't get a phone
call when an HVAC needs repaired. I don't get a phone call when a toilet needs replaced
or plunge. I get zero. You know what I get? I get a financial report every single month
in my email and in my investor portal
And I get a wired ACH sent to my bank account in the cash flow
And when we're getting and when the deal is getting ready to be sold three four five years down the line
I get an email that says hey, we're getting ready to sell this deal. You're getting
$186,000 on the hundred grand you invested. Would you like us to send that to you to your bank account?
Or would you like us to send that to a qualified intermediary
so you can 1031 into the next deal we're gonna do?
And oh, by the way, here's the next deal.
It's really brilliant.
That's the difference.
I mean, being a part of these, right?
It's something that,
I think you gotta treat it like a business, I don't think,
but people need to treat this like a business, right?
So if you don't have to work in your business
and you can just be an investor in your business,
almost an angel investor,
but it's your business because it's run like that.
It removes the frustration, removes the headaches.
And that's where I think people think they need to start small.
Um, and it's not necessarily true.
Right.
And by the way, one of the things that people think is I don't have enough money.
You think that cause you just don't know, right?
You actually don't know the reality of it.
Right. And that's where I would tell people,
make sure you're reaching out to Adam,
make sure you're reaching out to me.
Get some clarity behind this
because a confused mind can't make a decision,
but what's even worse is someone
who just doesn't know anything
and won't give themselves a chance.
They don't make a choice,
they don't give themselves a chance
to make the change that you really deserve,
which is wealth accumulation, higher income,
most likely being able
to quit your job and move on to better things.
Yeah.
What I will say about this business, about the whole
multifamily syndication, this is not a get rich quick scheme.
No.
It is not.
This is a long term wealth building blueprint.
You will become wealthy beyond your wildest dreams for sure, but it will take
15 20 25 30 years of time and compounding pounding to do that heavy lifting
But during that time you don't have to do any additional work
That's the beauty of it. You just focus on what you're already doing in your job your business
Whatever you're doing to earn that fuel to keep filling up that tank
And if you do that long enough and you bet on the right operator, you're doing to earn that fuel to keep filling up that tank. And if you do that long enough
and you bet on the right operator,
you're not gonna be worried about retirement.
That's right.
Right?
If you go to flip houses
or buy a couple of single family rentals here in Airbnb,
you know, you might do okay.
I'm not saying that that's a complete no-go.
People make money doing it.
Totally.
But I don't see it as a long-term wealth building strategy. Yeah. Well, not until economy's a complete no-go people make money doing it totally but I don't see it as a long-term wealth-building strategy
Yeah, I just look not until economies of scale. I mean listen you have 700 single-family assets
That's a different is this equivalent of as an apartment right or two, right?
But it would have taken me ten years to get seven hundred single families
I've done 600 units so far this year, right and we're just coming out of Q2. And I'll tell you, there's more headaches in dealing with 700, like I bought 56 last year.
Yeah.
And the headaches have been massive, right?
Turning those into single.
Not gonna be you.
Right.
50%
And so think about the framing and like,
okay, what's an easier path to be able to create
the same type of agenda, right?
That's where the iteration can come in to say,
my biggest mistake is obviously,
and I've said this time and time again,
not getting in the rentals soon enough.
And I didn't need to be me or you when I first started.
I could have just bought one single fan, like get into the game.
Right.
And that's what I would encourage everybody.
And I'd encourage you to follow AW invest, uh, follow L L L of S capital, go to the website.
We have a pretty cool event tonight.
We're going to be teaching more of this kind of stuff.
And this was awesome, Justin.
Anytime you wanna get back and just talk about this stuff,
my number one goal, it's my mission.
It's the top thing on that note that I told you about.
My mission is to help as many people as I can
learn this stuff, because this will change your family
for generations to come.
If you learn it, implement it, and then your kids see it,
and then their kids see it and so on
And so forth so man anytime I can come on here and chat with you. Love it. This has been a blast, dude
Thank you very much. We'll do this again
If this is pretty cool and you might think a couple people need to hear about this
Maybe even about the deal share this with two of your friends. We'll see you on the next episode