The Science of Flipping - The Best Marketing Channel For Your Money

Episode Date: September 21, 2021

The #1 training and coaching system to launch, grow, and scale your investing business!𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Become a 𝐓𝐒𝐎𝐅 𝐈𝐍��𝐈𝐃𝐄𝐑 and get access to exclusive training and resources:https://insider.thescienceofflipping.com 𝐈𝐍𝐒𝐈𝐃𝐄𝐑𝐒 𝐆𝐄𝐓 𝐅𝐑𝐄𝐄 𝐀𝐂𝐂𝐄𝐒𝐒 𝐓𝐎: ✔️ Science of Flipping Academy  ✔️ All the systems and software I use in my business✔️ All the tools you need to run your business ✔️ All my Scripts, Contracts, Spreadsheets✔️ Special Discounts✔️ And Much More... 𝐇𝐚𝐯𝐞 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧?Get immediately connected with a team member on messenger:http://split.to/tsof-messenger 𝐁𝐞𝐬𝐭 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐅𝐨𝐫 𝐖𝐡𝐨𝐥𝐞𝐬𝐚𝐥𝐞𝐫𝐬✅ 𝐁𝐞𝐬𝐭 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞: http://bit.ly/tsofsoftware✅ 𝐁𝐞𝐬𝐭 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐟𝐨𝐫 𝐃𝐨𝐥𝐥𝐚𝐫𝐬 𝐀𝐩𝐩: http://bit.ly/tsofd4d✅ 𝐁𝐞𝐬𝐭 𝐒𝐤𝐢𝐩 𝐓𝐫𝐚𝐜𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: http://bit.ly/tsofskiptrace✅ 𝐁𝐞𝐬𝐭 𝐓𝐞𝐱𝐭 𝐁𝐥𝐚𝐬𝐭𝐢𝐧𝐠: http://bit.ly/tsoftext✅ 𝐁𝐞𝐬𝐭 𝐃𝐢𝐫𝐞𝐜𝐭 𝐌𝐚𝐢𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞:: http://bit.ly/tsofmail✅ 𝐁𝐞𝐬𝐭 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫: http://bit.ly/tsofdata 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏: “Justin is one of the best trainers in this space. He really gives everything to his tribe.”– Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled”– Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.”– Sean Terry (Flip2Freedom) 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧:Justin Colby is the founder of The Science of Flipping Podcast and The Science of Flipping Coaching Program and is an active Real Estate investor having flipped over 1500 homes in multiple markets across the U.S. Justin runs an 8-figure real estate wholesaling business that closes 20+ deals each month in multiple markets across the U.S and has helped 1000s of clients learn how to become successful real estate investors. Justin subscribes to the philosophy of "Wholesaling To Wealth" and is the foundation of his coaching program which teaches you how to get started wholesaling or streamline and scale an existing wholesaling business as well as build long term wealth through wholesaling, flipping, and building a rental portfolio. Subscribe To Justin Colby:http://youtube.com/justincolby View All My Videos:https://www.youtube.com/c/JustinColby/videos 

Yo, yo, welcome back to the Science Flippin' Podcast. I am your host, Justin Colby, and on this podcast, we talk all things real estate investing from tools, processes, systems, marketing, sales, money, you name it. We are talking about how to make you an expert investor in real estate investing. Whether you want to wholesale, whether you want to flip, whether you want to wholetail, whether you want to build a huge portfolio running the BRRRR system, it is right here on this podcast. If you are not yet watching these episodes on YouTube, go to youtube.com forward slash Justin Colby.

Start watching these episodes because you will see right now I got some lighting going on. I got the red to match the Chicago Bulls red. You got to check this out over on youtube.com forward slash Justin Colby. Make sure to subscribe because I drop three podcast episodes a week, but I also drop three business and entrepreneurship and real estate investing YouTube videos a week. So you get six videos a week right here on YouTube. Go ahead and subscribe. Make sure you turn on your notification button so you get notified every time I drop one of these videos. And so with that said,

let's jump into this episode because it is something that is quite frankly brand new to me. And I've done this for 14 years now. And so most of you know my story. I started 14 years ago, broke, bust, and disgusted, literally lost my home to foreclosure. I was sleeping on a friend's house and to trump all of that, repo man took my car. So I had nothing. I was broke, bust, and disgusted. And I have seen so many different iterations of marketing and how to find deals over the last 14 years. I can't even tell you. Now, the key to this episode or the reason why I'm really making this a highlight of this episode is I have found something that I never thought actually would be real. I have been in the space of coaching and educating now since 2014.

And I've seen a lot of people out there trying to sell systems and tools that they say will work for your marketing. And finding more motivated sellers than you've ever found. one of those, you know, new, I guess, systems that has been being sold across many platforms is this idea of pay-per-click advertising on Google. Yeah, you heard it. I'm talking about PPC on Google. Now, I myself have used PPC for many, many, many years, but specifically I've used it in my market that I'm in, which is Phoenix. And so recently it has been, I don't know, sold to the masses that it can actually work nationally. I have a very good friend, Nick Perry. He is actually a previous coaching client of mine who really made it his mission to make this work. And while he made it work really well, I didn't think it was replicatable for most. And I am here to tell you today, right

this very moment, I am doing deals in 10 plus states in countless cities within those states. And it is all because of pay per click advertising. For those of you that don't know what that actually is, it is actually the top three or five links that when you search anything on Google, specific to Google and Bing, and you type in sell my home fast, on Google, the top three to five, maybe a little more, are typically ads. You will tell that

they're ads because they'll have a little yellow box on there that says ad. I don't care what you're looking for, whether it's a new car, whether it's groceries, whether it's really cool memorabilia like I have behind me, Michael Jordan, Bo Jackson, whatever you are searching on Google. Typically, the top three to five links are actually ads. And so I've always used this by hiring a company. The best company I know to promote for individual markets is going to be Geoflip. Geoflip is a company I swear by. If you are looking to do this in an individual market, right? If you're just doing it in Phoenix or just Milwaukee or just Oklahoma City or just Knoxville, Tennessee, then the company I would refer to you is Geoflip.

They're actually going to have you fill out a form if you go over there and just let them know Justin Colby sent you. And they are the company I would refer for you. But what I didn't know was replicatable until recently, and I didn't believe it until I did it, was the fact that I could bring this in-house. I could literally have my manager run this. And we are actually now doing deals in 10 plus states. And I actually think it's going to continue to increase because even as of today, we're getting leads in states we have not yet done a deal in. And so I bring this to light on this episode because I will tell you, if you are considering pay-per-click advertising, it is doable. Not only is it doable and does it work, you don't need to hire a company to do it as long as you are going wide. I've always believed you need to have a management company to do this, even in your own

market. It's just not the case. If you are willing to spend 10 to 30 minutes a day working on your Google ad, you can actually make this work for you now here's the caveat this is you know why i really didn't believe it could work for everybody the caveat to this is it can be expensive pay-per-click advertising on google can be more expensive than most other advertising. Now, you guys know I'm a massive, massive, massive advocate of cold calling. I love cold calling. And secondary to that, I love text messaging. And as a matter of fact, I've just received a bunch of questions this last couple weeks about who I use for cold calling.

If you are watching this in the the comment section of YouTube go ahead and ask me the question I'm happy to introduce you to the company that I use for cold calling I'll send you their link and the whole thing so if you're interested in who I use for cold calling I'll make the connection if you are not watching this on YouTube you should be first and foremost but secondly you can find me on social media the Justin Colbyby, send me a direct message, ask who I'm using for cold calling, and I'll send you the link to connect you directly to that company because it's not some big company you've heard everywhere. Right. And so again, send me a direct message on social media or send me a comment right there on

YouTube. Now, that being said, cold calling has done very well to go wide and it has a low lead cost. Okay. Low lead costs. So I really love cold calling texting. PPC is the other way. PPC is higher lead costs, lower lead volume, but more motivation. So that's the key, right? I'm a firm believer. If you want to have three different marketing strategies in any given time period for your marketing, I don't care if you're door knocking or virtually door knocking, cold calling, text messaging, pay-per-click advertising, direct mail, band signs. As long as you have more than one, I'm okay with two. I would prefer three. As long as you have more than one, we're good.

The reason why PPC can be challenging for some is going to be you do need to have some level of a marketing budget to make it work. Anything less than $3,000 a month, or in other words, $100 a day, pay-per-click advertising might be too challenging for you because you need to be able to spend that every single month. In fact, I just recently increased my marketing budget specifically to pay-per-click advertising. We are still doing a lot of cold calling. As I said, reach out to me. I'll let you know who we're using. But I really want you guys all to know that if you have interest in this, it really does work, right?

And I actually have, uh, some training that it might be able to help you. Um, I'm developing some training that might be able to help you get going on this. Um, but it is such a cool thing because the key to PPC versus cold calling, cold calling brings me a lot more leads. Pay-per-click advertising brings me less leads with much higher motivation. So if you are just starting out, or maybe you have a job that doesn't allow you to have a lot of time to do follow-up and nurture, and you're not doing this yet full-time, pay-per-click advertising, PPC-click advertising ppc might genuinely be

the best fit for you less leads higher motivation now again i'll circle back to this does it cost more than cold calling essentially yes it does but if you really want to take this serious, this could be the option for you. I think this is a good segue into talking to people that are more experienced and just say, this would be for sure something you have to do. There really isn't, should I? I'm not sure it works. I'm telling you now, as someone who was skeptical 90 days ago, myself, that I didn't believe this could work. I thought it was, you know, kind of out there as something people were trying to sell the, you know, sell, you can do this kind of like what I believe Facebook ads to be. I don't believe Facebook ads work for motivated sellers. I'm sure someone could prove me wrong, but that's my opinion. This, on the other hand,

absolutely works for motivated sellers. You absolutely can find highly motivated individuals through pay-per-click advertising. Here is why. Let me break down for you why. Facebook, for example, is interest-based. The people that go on Facebook look at things that they're interested in. Google is intent-based. People go into Google for things that they have intention to look for, to find, to buy, or to sell. That is the major difference. So when you go to Google, or when I go to Google,

and just think of your own practices, you are typically looking for an intention, right? I want to buy this, or I want to sell this, or I want to, you know, what did I just recently, oh, I recently went to Google to try to find rim repair. Yes, rim repair. My wife has a little problem around those Starbucks drive-thrus. She tends to hit the curb around my rim. So I was looking for someone to repair several rims of mine. Rims of mine, geez. And so that was my intention. So I found companies that did that. And I did notice the top five were ads. Those companies were spending money on Google to place themselves at the top of the ranking.

Well, that is what you would be doing. So it is intention-based, not interest-based. That's why I don't believe Facebook has as much power, nowhere near as Google. So if you are an experienced investor, you do have a marketing budget, call it $100 a day, maybe three grand a month. My advice, depending upon where you're at in business, would be to A, I love cold calling. B, I love pay-per-click advertising, Google. If you don't have a lot of time, I would tend to lean towards

Google. If you were doing this full-time, I would tend to lean towards cold calling because cold calling is going to bring you in more leads. As I've always told you, this is an event-based business. You are trying to find the right person at the right time going through the right event so that you could potentially buy their home. So again, if you are full-time, I would lean towards cold calling. If you are part-time, I'd lean towards PPC. Either way, you need a marketing budget and I would consider about $100 a day to be the right move. Hopefully, you guys like this. Hopefully, that made you think, if nothing else. Again, if you're listening to this on iTunes, give me a five-star review. I would love that. If you are not yet over at YouTube, go over there, subscribe to my channel, turn on notifications, and I look forward to seeing you guys on the next podcast.

Peace.