The Science of Flipping - Why LinkedIn Is Your Key to Private Money | Anthony Simonie

Starting point is 00:00:00 People trust LinkedIn and I think that's one of the kind of underlying benefits is that there's just this inherent trust that comes from that platform. So if you, I think their statistics show that if you're, if you have a sales team, for example, they reach out on LinkedIn, that person that they reach out to the prospect is like 73% more likely to consider your brand. The science of flipping family. What is up? Welcome back to an incredible episode with another incredible guest. I'm telling you now you are missing out on tens of millions of dollars in private money, as well as relationships that can bring you more deals, make you more money, provide you more opportunities because you're

Starting point is 00:00:41 not doing one thing. And that is what my guest, Anthony Simone, is here to talk about because it's all about LinkedIn, baby. All about LinkedIn. What's up, brother? Hey, good to be here. How you doing? Man, I'm ready. I'm fired up to let people understand what I just recently found out how I've been misusing or not using at all a platform that has millions and millions of people on it. And we're just missing the boat because we're just uninformed. And you are the go-to guy to help inform us all about this whole world of LinkedIn. Yeah, yeah. You know, it's kind of wild to think about because everybody knows about LinkedIn, right?

Starting point is 00:01:22 They know where they know of LinkedIn, I should say is the best way to put it. But usually people, they'll come up to me and say, like if I'll be speaking at an event and I'll share a bunch of stuff with them, they'll come up and say, you know what? I always knew that LinkedIn was potentially a great place to get some business. But everybody says either, you know what? I have a LinkedIn account. I haven't logged in for like seven years or I've tried to. That was me, right? When you and I started talking, I was like, bro, I've had it forever.

Starting point is 00:01:52 I just have never done anything with it. Right, right. And it is, it's, it's, it's just one of those things where, you know, everybody focuses on the other big platforms, you know, Facebook, Instagram, Google, whatever it might be. And those are great places to go and get business. It's just that there's a different strategy and it's almost like there's more layers to sort of peel back before you can get to the person

Starting point is 00:02:18 that you're trying to target. Whereas over on LinkedIn, you can go right to them. And as long as you're cool and you treat them like a person, right? You. And as long as you're cool and you, um, you treat them like a person, right? You don't treat them like they're a number and you don't like market at them versus like communicating with them. Then there's a ton of opportunity for you because, um, you know, I say this too, because there's, there's a right way to do it as I'm alluding to in a wrong way to do it. And what a lot of people do is they feel like it's, they rely too

Starting point is 00:02:46 much on, Hey, it's a numbers game, right? It's like, if I just blast out enough, I'll get enough, you know, positive response from what I'm doing. But really in reality, what happens is people are, they're getting away from what's most important in business, which is building a relationship. And people are not numbers, right? They're, they're human, human beings that they, they breathe and they're, they're living and right. They have families, they have aspirations and goals and things like that. They're important to them. And so when you treat them that way, you feel, you come across a lot differently and the

Starting point is 00:03:20 whole experience feels different. And so people will often say just kind of sticking with that tangent i'm on right now but people always say like man people just spam me all the time and i don't like that and you know i want to do that and all that kind of stuff and and so it's like if you just take a step back and think about um first of all if you do anything to any sizable level, you're never going to please everybody, right? And what you're really there to do is serve.

Starting point is 00:03:50 And I think that's one of the biggest lessons I've learned is because in the beginning, I felt that way too. When I got an email back or somebody responded, they're like, hey, you know what? You could just buzz off or you could just, that's being nice about it. But yeah, you don't have to be nice on this podcast it's like well f off you know and you just happen to you just happen to show up at a time in their life right when it was like they just wanted somebody to unload on and you happen yeah and you know the the bigger you get the more you do the more you're going to see of that right and that's also an indicator that you are doing something um significant because you're going to see of that. Right. And that's also an indicator that you are doing something significant because you're reaching more people. And if you, if you don't focus on,

Starting point is 00:04:31 on that part of it, and you focus more on, like I just say, and serving them, right. You're not there to please them. You're there to serve them. And if you have a message, if you have an offer, if you have something to get and change their life, you need to make yourself believe that that is true. And once you believe it's true, now you can operate in a way that they can start to feel that it's true. Right. And so you're not worried so much about the, you know,

Starting point is 00:04:55 the handful of people that come across and you're, you're, you're kind of, I guess, pissing them off for the lack of a better phrase. Well, I don't even know where I heard this, frankly, but it's like when you believe so deeply the thing you have, whether it's a product, a service, whatever it may be, is so valuable to the people, to the audience. The passion comes through genuinely, but you don't ever feel weird about it. And when people tell you to fuck off, you kind of go cool because like, they're just not in alignment with you because you have such a deep belief of whatever the thing is, whether it's a product, whether it's service, um, that

Starting point is 00:05:34 you don't care because you don't care about that part. They'll never align with you. Now, the key that I think most people, the division that that for me I'll just tell you my example of LinkedIn the user friendliness is so drastically different than the other bigger platforms it to me was just like friction I was just like I don't really know how to utilize this in the same way and so I just kind of was like I don't know maybe if I just don't do this platform whatever I'll do everything Facebook and Instagram and TikTok and everything else way. And so I just kind of was like, I don't know, maybe if I just don't do this platform, whatever, I'll do everything Facebook and Instagram and TikTok and everything else. But I'll tell you after meeting you, you know, six months ago or whatever, I've changed my mind completely. Because the thing that you've already said in this episode,

Starting point is 00:06:15 which is everything, no matter where you are, it's about the network and community that you build. And LinkedIn is, I would argue more communal than a Facebook. I know there's Facebook groups, but it's just such a great area for community, right? There's first generation links and second generations and all these other things, right? That frankly you don't have when you go to these other platforms. Yeah. And that's true. It's really the only platform that you can search and target people using like a multi-layered approach and you don't have to pay for advertising to do it. So that's also a plus, right?

Starting point is 00:06:59 Because oftentimes if you want to participate or leverage other platforms, they're going to make you pay to play. And I'm not saying LinkedIn won't ever go there because they might. I mean it makes business sense for them to do it. Absolutely. But right now and how it's been for the past, let's see, I don't know, eight or so years that I've been really active on the platform helping folks with their, is you're able to go right to the people that you want to target. Now, you don't know their income levels and you don't know that kind of

Starting point is 00:07:30 stuff because they just don't put that out there. But what's great is you can search by title. You can search by number of years in that role. You can search by company. There are just so many different ways you can get creative and use it. We've got clients that they're like, you know what? We target every real estate agent that works for Keller Williams. Well, guess what you can do? You can go there and you can target only Keller Williams real estate agents, right? So it's, you can't do that anywhere else unless you're going to pay. And sometimes you can't, you can't necessarily get there without buying a whole bunch of data in the beginning, right? Just to then go back and try to refine and trim the fat off. You're paying for all that.

Starting point is 00:08:10 And so you kind of skip that step when you're on LinkedIn. You go directly to the folks you're looking for. Well, so let's talk to the audience. They're like, okay, great, Justin. You guys are saying LinkedIn, actually, there's some utility. Awesome. What is your advice, being that you're the expert here on the best way people can do this? Now, for me, I'll tell you as a real estate investor,

Starting point is 00:08:30 I'm immediately thinking raising private money. I'm immediately thinking building relationships with agents to get more deals, right? Those are two out of the gate that I'm like, okay, I need to focus on that. Now I have a coaching business. How do I find more people that are looking to learn how to fix and flip, buy rentals, raise money, et cetera? So there's avenues for me. What's your advice to those of like how to utilize LinkedIn properly? Yeah, so depending on what you're doing,

Starting point is 00:08:57 all those things that you just mentioned, your targets are on LinkedIn for each one of those. So if you're looking for private lenders, there are people on LinkedIn that identify as private lenders. And there are people on LinkedIn that they don't identify as private lenders, but they are private lenders. And they're very active in real estate. So, for example, let's say you're targeting or maybe you work with a dentist or chiropractors or engineers or whatever it might be. And that's kind of like been your, um, your, your warm and fuzzy audience, right? People you love working with, or do you found that, um, you have the best experience with, you know, investing in your

Starting point is 00:09:34 deals? Well, now you can, you can go over on LinkedIn and you can use a tool that they have. It's a LinkedIn tool. It's called sales navigator. And in Sales Navigator, you can look for dentists that are part – either they identify, they have something on their profile that says they're a real estate investor. Or a kind of a stealth way to figure that out is they're a dentist, but they're also a member of a real estate investing group, right? Because they've got groups all over LinkedIn. And LinkedIn, again, and we'll get to this, but you guys run my account at this point, right? But LinkedIn allows you to filter dentists and then real estate. Like you can quickly and easily filter that out.

Starting point is 00:10:20 Right. So you could filter them out and there's a lot of different ways that you could do it. Some people know that they're like, say dentists, I use out and there's a lot of different ways that you could do it. Some people know that they're, like say dentists, I use that because it's a good example. They know that their average investor or private lender that is a dentist has been in business for at least three years or at least five years. Well, guess what? You can put that in as a filter. And so now if they're a dentist and they're part of a real estate investor group and they've been in business

Starting point is 00:10:50 for three to five years minimum, well, then you've just now eliminated a lot of that fat that you'd have to pay for normally for advertising and you'd go right to them and you can engage them in a conversation. And when I say conversation, I do mean conversation

Starting point is 00:11:04 because we talked about this a little bit earlier on in this, in this, uh, this podcast is a lot of people don't, they don't like the spammy feeling messages and that's great. But there's a, there's a happy medium there, right? Where you're, you're reaching out, you're marketing, but you're, you want to be conversational and so as long as you're being conversational with them you're you're engaging them in a conversation that feels natural more natural like hey justin when we met i didn't just say hey i do all this great stuff with linkedin and you know what uh you know four or five minutes of talking and then say hey can you you think you want to do some business together right it's a conversation it's right how do you treat people? And I think that's where people miss it. Yeah. So let's just use an example and stay here for private money. I think everyone's looking to raise more private money. What would be a good post or good way to reach out to these individuals?

Starting point is 00:11:55 I mean, just again, this is where I go. LinkedIn functionally is so drastically different than the Instagrams, the Facebooks, the TikToks, right? In terms of user friendliness, I guess you can say, because it is just, it's different, right? And so what would someone go do if they're like, oh man, I heard this episode. I want to go raise money. What do you go do? Yeah, the first thing you want to do is you want to clean up your profile. Because LinkedIn is a, one of the great things about LinkedIn is they provide a lot of real estate to optimize your profile, no pun intended. But you want to make sure that you're showing up and you're speaking to that private lender,

Starting point is 00:12:38 right? Or potential private lender. So what does that look like? It's like, you've got a cover image at the top of your page. You've got a profile photo. You've got an area for a headline. And by the way, I'm going to give everybody an opportunity to grab a guide so they can text and grab a guide that's unique for your audience, Justin, so that they can get more information on details on how to optimize their profile like this. Where can they get that? Do you have the link or do you have the URL to give them now? Yeah, so it's just text the word LinkedIn to 737-373-4989. And that will, it'll just text you over a link to get the guide. And that guide will walk you through some of the stuff

Starting point is 00:13:23 that we're talking about here in way more detail. The idea is to, you speak on your profile in a way that is compelling to that audience. And there's different elements on your profile allow you to do that. There's your, like I said, a cover image, profile photo, headline, about section, and some other areas that that guide will go into. But when you start reaching out to your ideal audience, so if it's dentists that are likely real estate investors or interested in real estate investing, then you want to set your profile up in a way that speaks to them, right? What is the, what is the advantage to working with you? What is the, what's, what's in, what's in it for them? Because I review a lot of profiles and most profiles are either written in like third person

Starting point is 00:14:06 where it's like, you know, Hey, Justin Colby likes this or does this, or he has done this, right? And it's all like third person. You don't want to do that on LinkedIn. And what you want to have in a first person, you want to make it compelling to them in a way where you're speaking to what they want. And you know that if they're interested in becoming a private lender, what do they want to do? They want to protect their money, right? They want to grow their money. And so when you think about those things and what's important to them, you want to include that in your profile. And so you take it a step deeper and then you say, okay, well, if what they want to do is grow their money or protect their wealth, right, or both, right, in this situation, what else is important to them if they work with an operator?

Starting point is 00:14:53 Well, they're going to want to know that you're transparent, right, and that you've got to – if you're just starting out, maybe you don't have a track record, and that's okay because you just want to speak to integrity, right? And you want to just really put your best foot forward and let them feel comfortable enough to explore this opportunity further. And that's where you take them from LinkedIn. You take them to a Zoom call. You take them to a phone call. And you start building that relationship. And that's where, again, everything points back to relationship because I'm telling you in this day and age where we have so much technology so much we hear so much about ai these days i think a lot of people are are going to be disappointed with trying to leverage ai too much i think leverage it where

Starting point is 00:15:39 it makes sense but if you try to leverage it to build your relationship that human to human connection it's going to be i think it's going to backfire. And I could be wrong. I think it's totally short. I couldn't agree with you more. I think it's totally short-sighted to think a bot, an AI bot is going to be able to build a relationship in the way you do. And especially when you come to anything that is relating to business. We all know the saying, people do business with the people they know like and trust and if you're going to go rely

Starting point is 00:16:05 on a bot on ai to build and develop a relationship from scratch let alone right um i think you are just bound for failure i don't think you have a shot of really building any relationship because everyone reads through it um it's completely insincere it's not authentic it's not genuine it is quite literally a bot. It is any, it's the antithesis of those three words, right? And I will tell you as someone who has been in business since the day I graduated college, every dollar I've made has come from a relationship one way or another. Okay. Even if you want to say, well, Justin, you did marketing and spent money to get that deal or to get that whatever. Yeah, but I had to build a relationship to get the deal.

Starting point is 00:16:51 So for all of you out there thinking that, you know, bots are going to be your cure-all or now you don't have to do sales or now you can hide behind the screen or whatever. You may be able to make money somewhere down the line, but I promise you, you building relationships will make you way more money. You will go further, faster. And the age old saying, right? You want to go fast, go alone. You want to go far, go together. It is always about the people. It is always about your network. You will make more money, do more things, have more opportunity because the people not because of you know tech yeah the people are the asset that's the bottom line the people are the asset and you know it's not it's not whatever it's not the building it's not the structure

Starting point is 00:17:36 right it's like it's not the uh you know the money it's nothing else other than the people because if you lost everything today but you had to get reputation and you had relationships guess what you're able to just go and build it again that's right the one thing you're in control of is that and uh and i think i heard you say it before too justin that you know everybody talks about um the like they have a time management problem but you talk about hey there's a priority problem? And it's like that priority problem also kind of bleeds its way into how do you prioritize what you're doing and how you serve in your business? And it's the people, right? It goes back to the people always and making sure that your relationships are solid there. And, um, and sometimes that's about working with certain people too, right? It's like you're serving them really well by just not, not working with them. So, yeah. So how does LinkedIn,

Starting point is 00:18:32 LinkedIn, how did the platform itself, how does it differentiate yourself to build those relationships for the ability to nurture, right? Like when you think of Facebook, you write something or you put on a video and you make a quick little comment, right? Like when you think of Facebook, you write something or you put on a video and you make a quick little comment, right? Instagram, maybe you might have a longer, you know, copy of what you write with a picture or a video, right? LinkedIn's kind of neither of that. I mean, you can do that, right? But I feel like that is not the same type of game on when you're posting. Yeah. So there's, um, so you've got the whole ability to post just like you do on other platforms.

Starting point is 00:19:08 And that's great. And you should do some of that, but that's not where the needle moves the most. Where you move the needle the most is you have targeted messaging campaigns to where you can reach directly out to the folks that you're looking to target. And as long as you have just a,

Starting point is 00:19:24 it's a conversational tonality and you're looking to target. And as long as you have just a, it's a conversational tonality and you're treating those people in a way where you're, you're putting value first. So for example, you're not going to, you should not just go into it and say, Hey, this is what I do. Should we, should we work together? It's more of a, Hey, it looks like, you know, we have some synergies and you get into those types of things. Then you offer to maybe give them something, maybe have something of value to give them that, um, for example, checklists do really well. Um, podcasts episodes do well where you can give somebody a taste of who you are before they necessarily hop on the phone with you because people are just definitely afraid of being sold. Like it'd be, You're going to try to sell me something.

Starting point is 00:20:05 And so the more you can come off as just kind of like laid back and you're not needy. You're not desperate, right? You don't have like commission mouth, right? That's a term I used to use way back in the day of direct door sales, door-to-door sales. But you don't have commission mouth. You're not going out there for a sale out of the gate. Hey, Anthony, nice to meet you. Hey, you want to buy my thing?

Starting point is 00:20:28 Like, what? Like, that's not how you communicate with people, right? Well, so let's just talk about podcast. So we're doing a podcast. This is going to be all over every one of my platforms. Let's use that as an example. We take this podcast. What will, and now, by the way,

Starting point is 00:20:40 for all of those who are a little bit more like me, maybe you're running multiple business, you're a little bit higher level. Anthony does have a complete company. He does this for me. I don't want to step on his toes, what he's willing to do for who and what and how much and all that kind of stuff. But I will tell you to go reach out to him. Again, probably just download the list is probably the easiest way, unless you want to point them a different direction. Anthony. Yeah. I mean, I'll, I'll give a, I'll give a link for people that want to book a call to you um in that guide there'll be an opportunity to if you want to chat and like go over um more

Starting point is 00:21:11 specifically um what we do and also like some of the stuff we're talking about here and what you'll learn about in the guide that you download like we we do dedicate some time on our calendar to do those and they don't cost anything to do they're're free. So it's really value driven. When I talk about value, it's like, like, I don't tell you to deliver value to people up front and then we don't do the same. Yeah. There's a lot of times where it doesn't make sense for somebody to work with us. Sure. But we want to make sure that they are pointed in the right direction because we've had so many people that we did not have to take on as a client and they send us referrals all the time. So it's just about treating people the right way, right, being cool to them. Amen.

Starting point is 00:21:49 And so, again, give everyone the phone number to download this checklist. Yeah, so that phone number, again, is – so you want to text the word LinkedIn. Just make sure you have it spelled correctly. and send it to 737-373-4989. 737-373-4989. We should do like a jingle for that, right? We should. We should. So that being said, let's talk about this episode.

Starting point is 00:22:15 So you're running MyLinkedIn. What do you do with this? It's called the science of flipping. It's real estate investing specific. Where are you posting this? Who are you going to target? What is the messaging from your team going to go out on my LinkedIn? So for this episode for you or for me to sort of promote?

Starting point is 00:22:33 For me. So someone like myself, now you do it for me, right? So just say, what would you be doing for me for my own episode to promote this episode with you on it, right? Yep. What kind of language, what kind of copy, what what kind of messaging who are you going to target oh yeah so this is you know so this is easy because so many people are interested in linkedin they just don't even the people on linkedin this is the funny thing it's like so what we'll do is we'll take this uh we'll take this and we'll offer it to people and it will talk about hey um on this episode i interviewed anthony simone he went deep into you know how to leverage

Starting point is 00:23:12 linkedin and this episode is going by the way this episode is going here and there's some you know there's just many um people in the audience that that listen to this podcast and so immediately you build this credibility and they're going okay so yes I do want to see if there's some tips I can use for growing LinkedIn, because I'm actually viewing this on LinkedIn, right? I'm on LinkedIn and I'm seeing this message and it's offering me some value. And it's not even asking me to, to, to necessarily opt in or to, to do anything else other than, Hey, this is a value add for you as somebody in my connection network. And so we will offer it like that. We'll post it on your newsfeed and that kind of thing, because this is something that for your audience, we know that they want this kind of information,

Starting point is 00:23:59 right? They want to know how to get more private money. They want to know how to go get referral relationships built with agents and maybe some asset managers that they can get in contact with, which by the way, there's a whole bunch of them on LinkedIn. So there's so many different ways that your audience can take this information and leverage it. They're going to be interested in it. So what we're going to do is simply put together a campaign to offer this episode to them and just drive them to go over and see it and get the value. And do you just put it on my thread or do you go target like anyone that says they're a real estate investor or anyone that says like, how would you target? Do you target people or do you just put it on my thread and that's all you would do?

Starting point is 00:24:36 Both. So you have it on the thread and you'll have it in messaging campaigns to where it's going out to specific folks. So real estate investors, for one, because we to specific folks. So real estate investors, for one, because we know that your group is real estate investors, right? And also private money. So what's crazy about this is that we talk about targeting people for private money, but you know that you can actually, they're looking for deals as well. So it's like what you're doing is you're just kind of like fulfilling the parts of the equation, right? You're plugging the pieces in. They're looking for something, right?

Starting point is 00:25:11 And so it's like, you know, we have private lender clients that they look for the right deals, the right operators, right? It's like they don't want to just put their money just anywhere, especially right now, right? They want to deal with the people that know what they're doing and that have a solid backing. They kind of pass the smell test, if you will. So they're looking for that kind of stuff. And so that's what's so great about this moment in time is that everybody's open to a conversation. Because, I mean, we're just like, it's an election year, right?

Starting point is 00:25:44 And it's like um there's a lot of different stuff going on and there's a lot of people that are stepping back but there's a lot of people that are really smart that's been through this before like you know 2008 2009 if they're like no screw that i'm gonna double down because i know this is cyclical and i'm gonna come out the other side a lot better off than the competition if I just stick with it. Yeah, there's no doubt. You know, the thing that I think everyone needs to understand is building credibility, influence, and authority, regardless of the marketplace, meaning Facebook, Instagram, LinkedIn, TikTok, whatever place you are trying to do it,

Starting point is 00:26:20 everyone should be on all of them, right? And to your point, Anthony, is deliver value, try to make some impact, right? Deliver good stuff. And then if you want to ask for a conversation, say, hey, I think I can help you do the thing or whatever this is, that's where you want to go, right? And that's where the whole salesmanship comes into play, which you and I have talked about, right? Whereas now you got to nurture the relationship. And that's something that you have a wealth of knowledge on, a huge, you know, background in is let's talk a little bit about now you have the relationship. How do you nurture it? How do you stay engaged? How do you follow up with them? How do you like, because that's the part everyone wants to get the relationship.

Starting point is 00:26:57 Now you got it. And to your point, a lot of people get very, I call it commission mouth. They get very like, Oh, let me try to sell them right now while I get them on the phone. That's not the play most often, most often, right? Like 99% of the time, that's not the play. So let's talk about that. Yeah, you're right. And you know, the truth of the matter is you, you have to look at it. And one of the biggest tips I could give everybody that changed my life and it's changed a lot of others lives that I've shared it with is that, you know, before you get on a call, ask yourself how you can serve the person. Don't ask yourself or start talking to yourself, you know, self-talk where you're like, hey, I need this person as a deal. I need this person

Starting point is 00:27:35 as an investor. I need this person as a client, whatever it is, whatever you call your person. Because then that energy, it's weird to think about but that energy comes across in your conversation and they feel it right we all been in conversations if you think about it step back and think about it they felt like they just felt unnatural right it felt like oh this just doesn't feel good and then we've been in conversations where maybe it's the first time you met somebody and you're like wow we were just like kindred spirits, right? It's like brothers from another mother, kind of like what we had when we, the first time we talked, Justin. And so it's all about going into conversation

Starting point is 00:28:11 with the right pre-frame, you know, your right mindset, if you will, and not worrying about whether or not what the outcome is. Because a lot of times if you do that, even if that person, because a lot of times that person may not be your person,

Starting point is 00:28:25 but you know what that person does have? Other relationships. Oh man, I don't care who you are. Everybody knows somebody that is an ideal person for you. And people love to help other people. That's right. And so if you're really cool to them and you don't treat them like a number and you have a good conversation and you just ask there's nothing wrong asking hey if we had a great conversation hey listen justin um it sounds like maybe you're not an ideal fit for what we do right now but would you do me a favor well yes can i get your commitment if you run across anybody that my stuff makes sense for

Starting point is 00:29:04 would you send them my way? Yeah. I mean, how easy is that? You know what happens with that too is that we as human beings, even if we don't want to admit it or we don't want it to be true, our word means something. Yeah. So it's going to haunt you a little bit. Maybe you don't do it. Maybe you're the person that can get away with saying it and not doing it, but it's still going to hurt you.

Starting point is 00:29:23 You're still going to feel it. Right. Yeah. You're still going to feel it a little bit. Right. Now you have a whole side of your business that helps people nurture these relationships and follow up with these relationships. Do we want to talk about that here? Is that something that, you know, you think people should be reaching out to you for? You know, um, possibly, you know, it's a, that, that sort of client is very, it's very specific because, well, everybody can learn from it. So it's really the basis of it is if we talk about email for a second, like emails went through some really crazy changes in the past, you know, six, 12 months.

Starting point is 00:29:59 And I could tell you just even the highest level folks, there's problems. Sometimes they're not aware of the problems and we find those problems and we help them fix them. Then that's one side. that allows them to get the most out of what they're trying to do and builds the affinity and the rapport that they need to be able to maximize their, you know, their efforts. Because look, at the end of the day, ad advertising costs are not going down, you know, they're going up and it costs more to get a client. So if you're not maximizing the ROI from your email list and you're not doing it the right way, I mean, it's tough, right? It's just tough times.

Starting point is 00:30:46 So you just have to do it. Yeah. You know, at the end of the day, I think what we can take from already this half hour or so we've been on, the key is first, everyone needs to reach out to Anthony about LinkedIn because it is just a platform. It's not going away. This isn't some like, it's been around for a long time. And if you can utilize it and understand it

Starting point is 00:31:05 in the way that I'm doing now, you'll just create more, again, credibility, influence, and authority, if nothing else. It is a branding play, if nothing else. People now know what you do. They know what you stand for. They know what you're trying to achieve. And when the time's right, they'll reach out to you.

Starting point is 00:31:20 If nothing else, you need to be utilizing LinkedIn, right? Yeah, that's a good point, Justin, because something I did not mention is all the internet, quote, gods love LinkedIn. LinkedIn has what they, for those of you who may know a little bit about SEO, search engine optimization, they have a near perfect Moz domain score. So if you look them up, you can look it up online, Moz domain, you can type in LinkedIn and it's almost like 99% and 100% is the best you can do. But the point is, is that Google loves LinkedIn. And so your LinkedIn profile, whether or not it's optimized is showing up. Like, so people search your name and they will, I mean, that's the world we live in.

Starting point is 00:32:03 LinkedIn is going, your profile is going to show up at least on the first page and most of the time in the very first position on that search. And so it makes sense if for nothing else, like you're saying to your point, to show up in your best light, right? Show that the lights are on. Show that you know what you're doing. Because if you're dealing with professionals and they're on LinkedIn and then they hop on your LinkedIn account and it looks like there's, you know, tumbleweeds going across

Starting point is 00:32:29 and all that kind of stuff, it's, it's going to be, it's just going to count against you whether you like. Yeah. Listen, you know, I kind of say in a way, my own way of saying this is they need to know what you do for them to know anything. And so at the very minimum, people will need to know what you do, what you're trying to do, right? And then what you want. Those are the big three for me. What do you do? What are you trying to do? What are you trying to achieve? And then what do you want? And if you just outwardly put that places, then at least people know who they're engaging with. If they want to engage with you. If I come across a profile that is a, you know, car leather upholstery guy for car seats, I have very little reason to communicate with him. Right. But if I come across someone who's

Starting point is 00:33:19 a real estate investor, private money lender, social media expert, I just recently came across a youtube expert i'm like i need to talk to this person because youtube's another one of those bohemians that i'm trying to figure out right and so they just need to know what you do right that is the best way i can say it and if they do at minimum your presence will show and if they're interested in in communicating they know exactly what they're going to get from you. Yeah, 100%. People bounce around the internet all the time now. So, I mean, they're just bouncing around the different profiles.

Starting point is 00:33:50 But what's great is, you know, like I said, people trust LinkedIn. And I think that's one of the kind of underlying benefits is that there's just this inherent trust that comes from that platform. So if you, I think their statistics show that if you're, if you have a sales team, for example, they reach out on LinkedIn, that person that they reach out to, the prospect is like 73% more likely to consider your brand. Just because of the trust that's inherent on LinkedIn. So, you know, it's, there's a lot of benefits that, that aren't like just, you know, coming out, hitting you in the face and they're completely evident, they're there as well. I love it. Well, thank you, bro. Thank you very much for coming on.

Starting point is 00:34:31 Everyone needs to go. Give me the phone number one more time so they can get their LinkedIn free download. And just for those that need some help there, it's L-I-N-K-E-D-I-N, okay? LinkedIn. Thank you. 737-373-4989. 737-373-4989.

Starting point is 00:34:51 And Justin, there is a, there is a link for your people here for if they want to book a chat, it's a C E session.com forward slash chat. C E session.com forward slash chat. Yeah, that's it. Perfect. Well, dude, thank you so much. I know you're helping me greatly. And by the way, if he's good enough for me, I know he's going to be good enough for you guys. You need to get at least his download, understanding a little bit more, and then book a chat, see what he and his team can do for you guys in your business. Uh, it has been a great episode, dude. Thank you so much, brother,

Starting point is 00:35:23 for coming on here and shedding some light. And I look forward to you teaching my crew in Miami here coming up in August, the world of LinkedIn. That'll be awesome for the science flipping. Absolutely. Honor, man. Loving it. All right, dude. All right, y'all. That is it for this episode of the science of flipping. If we gave you some good value, you learned a couple of things and you think someone else could use it, please share it with two of your friends. I'd greatly appreciate it. We'll see you on the next episode with some other incredible guests. See you then.

Starting point is 00:35:52 Later.

Your Ad Here

The Science of Flipping - Why LinkedIn Is Your Key to Private Money | Anthony Simonie

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.